Bo wu portfolio

BO WU INTERIOR DESIGN

Bo Wu phone_ 1 415 972 9470 Email_ wubo330110@gmail.com ACADEMY OF ART UNIVERSITY 79 New Montgomery Street, San Francisco, CA director_ Laura Blumenfeld instructor_ Chamindri Wijemanne course_ Portfolio paper_ IKON typeface _ Futura, Univers LT Std software_ Adobe Creative Cloud 2015

COPYRIGHT Š 2015 All rights reserved.

No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording, or any other information storage or retrieval system, without express permission from Bo Wu the designer.

BO WU INTERIOR DESIGN

AUTOBIOGRAPHY

BO W INTERIOR DESIGNER

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My name is Bo Wu, and I am from Hebei, China. I have studied traditional Chinese painting and oil painting since childhood. I graduated from Nanjing University, majored in interior design and obtained my bachelor of Fine Arts degree. I came to San Francisco in 2012. I am studying for the MFA degree at Academy of Art University. Interior Design has always been something that I love doing. I have been passionate about innovation design and focus on sustainable design.

I am full of enthusiasm about the modern style and fine art. It is full of novelty and originality and daring colors that when used have brought a dramatic vigor for every space.

WU 7

TABLE OF CONTENT HOSPITALITY DESIGN IMPERIAL SANCTUM HOTEL IAD 607 : Hospitality Design Instructor : A. Roger Ricketts 8 - 55

INTERIOR DESIGN SYUDIO SUMMIT COMMERCIAL COMPLEX IAD 613 : Interior Design Studio Instructor : Tobi Adamolekun 56 - 111

COMMERCIAL DESIG FIRECLAY TILE SHOWROOM DESIGN IAD 606: Commercial Design Instructor : Serena Zanello 112 - 139

HOSPITALITY DESIGN

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HOSPITALITY DESIGN

IMPERIAL SANCTUM HOTEL IAD 607 01: MS: Hospitality Design Instructor : A. Roger Ricketts

HOSPITALITY DESIGN

INTRODUCTION BARCELONA

People European Asian American

Spanish English

Ancient History Modern History

Latin culture Global Culture History

BARCELONA is the capital city of the autonomous community of Catalonia in Spain and Spain’s second most populated city. It is the largest metropolis on the Mediterranean Sea. Besieged several times during its history, Barcelona has a rich cultural heritage and is today an important cultural center and a major tourist destination.

Particularly renowned are the architectural works of Antoni Gaudí and Lluís Domènech i Montaner, which have been designated UNESCO World Heritage Sites.

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Language

Culture

THE CREATIVITY, CAPACITY TO ABSORB DIFFERENT INFLUENCES, CO-EXISTENCE AND TOLERANT VALUES HAVE SHAPED A CULTURE THAT IS BOTH NATIONAL AND COSMOPOLITAN.

The Spanish Bullfighting Bull fighting is very closely associated with Spain and it’s can be traced back to 711 A.D. This is when the first bullfight took place in celebration for the crowning of King Alfonso VIII. It is very popular in Spain with several thousand Spaniards flocking to their local bull-ring each week.

The Flamenco Dance Flamenco is a folk art which is around 200 years old. It is from Southern Spain and is individualistic, yet structured. Song, dance and guitar are blended into passionate rhythms which are often improvised and spontaneous. Flamenco will have any imaginable theme, from up to date stories, to politics, to love, to history, to humor, etc.

Today the solo guitar flamenco has developed into a separate art and is fashionably blended with jazz, blues and pop music.

The Beaches Of Barcelona Barcelona probably has the closest beach.

Here you’ll enjoy the windsurfing, kayaks and hobie cats. It is a haven for rollerbladers, cyclists and joggers. This is a more tranquil area.

The Barcelona Architecture Barcelona is a city with mind-blowing architecture. When you first encounter Antoni Gaudí’s La Sagrada Familia or his rooftop sculptures at La Pedrera, you’ll be floored by the originality and hallucinogenic quality of his works. There’s much in Barcelona unlike anything you’ve ever seen.

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HOSPITALITY DESIGN

USER

ANALYSIS HUMAN - TO - HUMAN

HUMAN - TO - THINGS

HUMAN - TO - HUMAN HUMAN - TO - THINGS

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&

According to a survey, it was indicated that more than thirty years of age accounted for 70% of business travelers, where more men than women. These are reflected by the nature of the business activities.

On the one hand, business guests are older, independence is very strong, and the people valve their freedom. They like stable, elegantly furnished rooms, willing to accept personalized service and customized services, but also want to be respected by others. However, with the condition that they will carry out the business, personal feelings have volatility, resulting in the hotel being difficult to grasp the standard of service. On the other hand, business women are more demanding of the hotel and put more emphasis on safety and comfort of the environment. The overall level of business guests have a good educational background, high quality and excellent cultural self-cultivation. These are decisions that they allow them discriminate good grade of the hotel and the hotel services. The hotel will also have higher requirements, namely whether hardware aspects of the hotel or the hotel’s software.

Bubble Diagram

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HOSPITALITY DESIGN

HOTEL DESIGN CONCEPT

Modern Gallantry Chivalry is the aristocratic cultural spirit of the upper-class. It is based on the superiority of personal identity. It is moral and personality spirit. It also accumulated the martial spirit from the European nation, the soul of honor, integrity and loyalty, courage, brave warrior. These represents the noble character.

THE SOUL OF HONOR It exists long as there is a belief that it is possible to create unlimited possibilities. Unlimited power is derived from the people’s hearts. Honor is an affirmation of your people, it comes from people’s true evaluation.

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INTEGRITY AND LOYALTY Courtesy, respect for others, modesty. This is everyday life Dairenzhidao knight. Integrity, no matter where people went back to get praise, even if it is in front of the opponent. It is tolerant to diversity and tolerance is a virtue. Compassion for the weak. The Knights have an open mind, which is equivalent to one fraternity.

COURAGEOUS AND BRAVE WARRIOR Ancient knights, in the face of the enemy’s battle sword and spear, never retreat, they will initiate positive charge, to accept the challenge. Powerful, unyielding from the interests of impartial. Knights will abide by fair pay any price, even if it is their own lives, they will not be driven by the interests of senior officials of coercion and betray their own guidelines. Sacrifice may be material, perhaps life, only with such courage and determination of the people can be called Knight.

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HOSPITALITY DESIGN

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HOTEL

INTENTION The Golden color material with luster and technique of architecture were used, creating a modern, timeless and sexy space.

When you walk in, it feels massive – the ceilings are huge, the chandelier is gorgeous and while you know you are walking into this hotel, it has a “grandiose” feel to it that the brand can really convey in this new design.

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HOSPITALITY DESIGN

THE CONCEPT SKETCH

Lounge Area

Wine Display

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Guest Room

Bar Area

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HOSPITALITY DESIGN

DETAILS DESCRIPTION The height from the floor to the top of a bar top is 42 inches. The 30 inch high bar stool will be chosen to seat comfortably at this bar. The 12 inch difference between the seat height and bar top is common in this bar area. This bar area will be used for breakfast bars. The bar top overhang is 12 inches and will be 10 inches so your knees do not hit the bar front.

When making this extra-wide bar top overhang, corbels or brackets should be considered under the bar top to lend support and to keep the top level and straight.

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Spotlight

Spotlight From Top to Floor

Marble Finishing

Spotlight From Floor to Ceiling

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HOSPITALITY DESIGN

GROUND FLOOR FLOOR PLAN 10

02 03 08

09

01

07 05

06 04

0

5

15

30

50 Ft

01 Main Entrance 02 Reception Area 03 Concierge 04 Lobby Lounge 05 Stairs

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N

06 Restaurant Host 07 Bar Area 08 Dining Area 09 Buffet Area 10 Private Dining Room

04

GROUND FLOOR RCP

05 02 04

03 01

0

5

15

30

50 Ft

N 0

5

15

30

50 Ft

N

Recessed Downlight 01 Recessed Downlight with Trim 02 6� Recessed Downlight 03 Pendant Lamp 04 Lighting Strip 05

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HOSPITALITY DESIGN

01 Main Entrance 02 Reception Area 03 Concierge 04 Lobby Lounge 05 Stairs 06 Restaurant Host 07 Bar Area 08 Dining Area 09 Buffet Area 10 Private Dining Room

10

08 09

GROUND FLOOR PLAN INTENTION 28

02 03

01

07 04

05 04

06

N 0

5

10

30

50 Ft

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HOSPITALITY DESIGN

GROUND FLOOR ELEVTION

I designed this space trying to enhance the materials through their identity in a very clean way. The space is very linear and simple, but at the same time, the matching of materials generates power and elegance. Each volume will be realized in different materials, keeping them natural. Marble, cork, wood and steel, all material with a strong effect and different from each other. What I have done is try to combine their contrast to find an overall harmony. The result is a very linear and clean space in which the matching of materials is powerfully creating a very elegant atmosphere where the hotel can be valorized.

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HOSPITALITY DESIGN

GROUND FLOOR

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HOSPITALITY DESIGN

GROUND FLOOR

LOUNGE AREA RENDERING

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HOSPITALITY DESIGN

GROUND FLOOR RESTARANT RENDERING

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Light Shade Shade is a one way mirror that reflects its environment as well as concealing the chandelier within. When the light is turned on, the ‘Light Shade Shade’ reveals its unforeseen identity and projects the former beauty that lies within. The sofa in this restaurant is a tiffany blue. This restaurant is full of elegant quality and youthful appeal. The Tiffany blue accents the creamy neutrals in a special way, and every guest will fall in love with the marble wall and modern artwork.

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HOSPITALITY DESIGN

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GROUND FLOOR BAR AREA RENDERING

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HOSPITALITY DESIGN

GROUND FLOOR PRODUCT COLLECTIONS

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The collection style is exclusive, daring, elegant, exquisite and based on the belief.

Timeless objects of beauty which posses the uniqueness and character of antiques combined with the freshness of modern times. The collection style creates interior environments decorated with an inspiring variety of patterns and colours to embrace any kind of space and make people of different ages, cultures and personalities fall in love with this hotel.

Splitback Chair

TrueModern Diggity

Splitback Chair

TrueModern Diggity

Lori Swivel Armchair

Lori Swivel Armchair

Bulletin Floor Lamp

Raimond Lamp

Blazar Floor Lamp

Bulletin Floor Lamp

Raimond Lamp

Blazar Floor Lamp

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HOSPITALITY DESIGN

GROUND FLOOR MATERIAL COLLECTIONS

Marble panels are manufactured through a revolutionary patented process that backs the highest quality natural stone with reinforced composite and metal alloy laminates. These large-scale, lightweight, waterproof panels offer the ultimate in affordable, groutless, luxury design.

The hotel’s reception and restaurant ballroom received an abstract touch with a design of blues, greens and browns on a neutral background mimicking brush strokes. A rich tonal palette added depth and movement to the designs creating a warm atmosphere for the hotel diners.

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Lori Swivel Armchair

Bulletin Floor Lamp

Splitback Chair

Raimond Lamp

TrueModern Diggity

Blazar Floor Lamp

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HOSPITALITY DESIGN

GUEST ROOM CONCEPT

Designed with the modern luxury traveller in mind, The guestrooms are among the largest in the city and the most technologically advanced in the world. In addition to the bedroom area, living room and bathroom, each room offers a self-contained dressing room and walk-in closet, including a seated dressing table, the signature Peninsula valet box for discreet pick-up and delivery of laundry, dry-cleaning and polished shoes, a large electronic safe, a luggage rack for two suitcases, internet radio, weather display panel and a nail dryer. Playing with light was the most important feature of the design. Here, white marble wall and light blue carpet a sense of heavenly relaxation. Neutral colours and carefully chosen design elements merge with diffuse lights to create a luxurious, inspiring interior design that will keep guests in the guestroom.

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HOSPITALITY DESIGN

02 03 04 07

01 06

05

N 01 Guest Room 02 Shower Room 03 Bath Tub 04 Toilet 05 Closet 06 Mini Bar 07 Work Desk

0

5

10

20

GUEST ROOM FLOOR PLAN / RCP 46

40 Feet

01

03 02

N 0

5

10

20

40 Feet

5” Recessed Dowlight 01 6” Recessed Dowlight 02 Spot Light 03

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HOSPITALITY DESIGN

GUEST ROOM

Elevtion A

ELEVTION FLOOR PLAN Elevtion B

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Colored Elevtion A

Color Floor Plan

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HOSPITALITY DESIGN

GUEST ROOM RENDERING 50

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HOSPITALITY DESIGN

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In soft grey and white, accented with highgloss lacquered architectural features and grand ceilings, all rooms and suites are embellished with meticulously curated artworks, elegant furniture, stunning lighting, marble bathrooms and the ultimate in proprietary technology which sets new standards of guest personalisation. Fully customised interactive digital bedside and desk tablets are preset in one of 11 languages, and full control of all in-room functions is just a touch away, enabling access to restaurant menus, hotel services and TV channels, in addition to LED touch-screen wall panels which feature valet call, weather details, thermostat, language and privacy options. Rooms are designed so that every control is located precisely where it is required without guests having to think or search.

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HOSPITALITY DESIGN

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Large slabs of marble were used as the central element, providing layers of depth whilst creating a luxurious and functioning space.

GUEST ROOM

BATHROOM RENDERING

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HOSPITALITY DESIGN

GUEST ROOM PRODUCT COLLECTIONS

Lori Swivel Armchair

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Splitback Chair

A simple but striking geometric design with greys, light blue and subtle yellow tones pulled together the whole interior scheme and created a calming space for customers to relax.

TrueModern Diggity

Park Avenue Tufted Bed

Caulfield Coffee

Floor Carpet

Wegner Style Papa Bear Chair

Director Floor Lamp

Raimond Lamp

Dean Low Back Office Chair

Chio Side Table

Blazar Floor Lamp

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INTERIOR DESIGN STUDIO

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INTERIOR DESIGN STUDIO

COMMERCIAL COMPLEX COMPOUND ARCHITECTURAL AND INTERIOR DESIGN IAD 613 01: MS: INTERIOR DESIGN STUDIO Instructor : Tobi Adamolekun

INTERIOR DESIGN STUDIO

INTRODUCTION SUMMIT

Summit Development, LLC is a privately held diversified real estate investment, development and management company. Summit specializes in opportunistic and distressed real estate investments, with a focus on redevelopment and repositioning of existing undervalued assets. For over 30 years, Summit has leveraged its expertise and vision to create a diversified portfolio of commercial and residential properties providing sustained value for its investors, business partners and tenants. Working closely together as a team, Summit and its investors, tenants and business partners benefit from the strength of the company’s collective abilities to address the complex issues involved in owning a successful real estate portfolio.

SUMMIT POWDER MOUNTAIN 3923 N Wolf Creek Dr. Eden, Utah 84310

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INTERIOR DESIGN STUDIO

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SITE ANALYSIS The climate of Utah is generally semiarid to arid, high country air and plenty of sunshine. At Salt Lake City, the normal daily mean temperature is 52°F (11°C), ranging from 28 °F (-2 °C) in January to 78 °F (26 °C) in July. The average annual precipitation varies from less than 5 in (12.7 cm) in the west to over 40 in (102 cm) in the mountains, with Salt Lake City receiving 16.5 in (42 cm) per year.

The snowfall is about 59 in and remains on the higher mountains until late summer. * Program used for site analysis - Autodesk Ecotect Analysis 2011

Annual Wind Rose Summer

Autumn

Psychrometric Climate Summery

Winter

Spring

Sun Path

Climate Summery

Monthly Diurnal Averages

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INTERIOR DESIGN STUDIO

USER

ANALYSIS Visitors

Residents

Night owls

Sightseers

Walk

Late night out

Business travel

Shopping

Go to pharmacy

Working

Night worker

Business people

Out-eaters

Sporting

Business exchange

Food festival

Daily excercise

Business dinner

Competion

Business lunch

Sport after work

Fast food

Sport weekend

Commercial service

Employees Property staff

Coffee shop Property

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Cleanup

Event

Repair

Exhibit

Pencils of Promise brings life-changing education to children living in poverty around the world.

UNICEF promotes the rights and wellbeing of every child in 190 countries and territories, with a special focus on reaching those in greatest need.

Everyone’s Private Driver. Uber is evolving the way the world moves by seamlessly connecting riders to drivers through our app.

DonorsChoose.org makes it easy for anyone to help a classroom in need.

Change.org is the world’s largest petition platform, using technology to empower more than 100 million users to create the change they want to see.

Scribd \skribbed\- Read like you own every book in the world. Access over one million books, audiobooks & comics across mobile, tablet, and web.

Summit Commercial Complex Compound is a building that is used for commercial use. It can include office buildings, lecture hall, restaurant and retail. The commercial and residential complex will be a composition of six floors. The main function of the building – a commercial and office area – is harmonized by the use of glass as the dominant material.

The other floors of the complex will also contain commercial areas. In addition, development of a luxury apartment is planned for the sixth floor. The project solution also plans all the roof to be designed as planted gardens.

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INTERIOR DESIGN STUDIO

DESIGN CONCEPT

Jag

Gap

Saw

Engrail

Fissure Seam

Rip

Spring off

Concept : Fissure A separate action in the middle.

A process of treads Full of characters of fortuity and personality Show the architecture of different shape, static and dynamic beauty of art

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Architectural Image

Interior Structure Top

Perspective

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INTERIOR DESIGN STUDIO

BUBBLE DIAGRAM

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Public Area Room

Size (sq ft.)

Coffee Shop Elevators Shop Library Lobby Restroom Seating Area Total

700 300 1000 2000 200 800 5000

Residential Room

Size (sq ft.)

Apartment Elevators Shop Gym Laundry Office Total

8000 200 1000 500 300 10000

Commercial Area Room

Size (sq ft.)

Company Office Conference Room Kitchen Lobby Lunch Area Mailing Resting Area Restroom Storage Total

19500 3000 600 1500 2000 300 1000 1200 900 30000

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INTERIOR DESIGN STUDIO

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ARCHITECTURAL EXTERIOR

It will be the image of the impressive steel and glass architecture in the powder mountain. At approximately 45,000 ft., the geometrically complex grid shell is a huge free-form surface. Triangular glass panels give the greatest possible flexibility to form the diamond shape. With a faceted design philosophy, this architecture view forgoes curves for hard lines and edges that are at once modern and masculine, sharp and futuristic.

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INTERIOR DESIGN STUDIO

SUSTAINABLE ANALYSIS

The architectural design is structured with steel and glass elements to form a strong, modern and spacious green building. Greenhouse sections with innovative heat and air circulation for organic farming and plant growing support biodiversity further extending its self sufficiency. Summit Commercial Complex is developed a sustainable design concept. This green building is a self-sustained structure that features modern interiors and attractive exterior design for green living.

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W

E

The green building, power from solar panels, collects rainwater and uses gray water for plants, creating a microcosm that not only reduces the carbon footprint but contributes to the ecological system and pleasant atmosphere inside. Solar panels and a solar power tube system is designed to heat the water. Semi transparent glass solar panels turn solar power into electricity. Greenhouses gain passive solar energy and increase natural ventilation. A ground heat pump uses the earth’s constant temperature to heat and cool modern interiors.

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INTERIOR DESIGN STUDIO The linear concentrating solar power (CSP) collectors that capture the sun’s energy with large mirrors reflect and focus the sunlight onto a linear receiver tube. The receiver contains a fluid that is heated by the sunlight and then used to create a superheated steam that spins a turbine that drives a generator to produce electricity.

The wind turbine, instead of using electricity to make wind, like a fan, wind turbines use wind to make electricity. The wind turns the blades, which spin a shaft, which connects to a generator and makes electricity.

The graywater reclamation system conserves potable water by recycling spent water for safe usable purposes. Wastewater generated by the building is usually either black water, contaminated to levels that prohibit use, or graywater which can be treated and stored for non-potable reuse.

SUSTAINABLE ROOF GARDEN

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Graywater reclamation system

Wind turbine Solar power

Roof Plants

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INTERIOR DESIGN STUDIO

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Top 95’- 0’’ Level 6 80’- 0’’ Level 5 65’- 0’’ Level 4 50’- 0’’ Level 3 35’- 0’’ Level 2 15’- 0’’ Level 1 0’- 0’’

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INTERIOR DESIGN STUDIO

THE FIRST FLOOR PLAN

08

08

06

03

01

04

02 09

0 10

40 Feet

01 Security Desk 02 Mail Room 03 DonorChoose.org Office 04 Pencils of Promise Office 05 Summit Property Office 06 Restroom 07 Elevator 08 Emergency Stairs 09 Outdoor Space

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N

05

07

01 09

THE SECOND FLOOR PLAN 08

08 06

04

06

03

07 05 02 09

0 10

40 Feet

01 09

N

Exhibition Area 01 Restaurant 02 Kitchen 03 Coffee Shop 04 Reception Desk 05 Restroom 06 Elevator 07 Emergency Stairs 08 Outdoor Stairs 09

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INTERIOR DESIGN STUDIO

THE FIRST FLOOR

OFFICE INTENTION

This space features vibrant colors, irregular shapes and open plan zones and collaborative areas. It is a case study in color and shape, and how they can converge in a modern office design that provides a little bit of everything for its workers. There are seating areas along corridors and large areas with seats, tables and chairs.

There are skylights and atriums to let natural light in, while wooden floors create a “homey� atmosphere.

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INTERIOR DESIGN STUDIO

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THE FIRST FLOOR RESTAURANT INTENTION

The section of the restaurant area is located behind the aluminium facade features faceted interior walls, forming the maximum contrast to the existing interior design of the hut and establishing a dialogue between the smaller-scale, traditional sectioned wooden elements and the large-scale geometric aluminium surfaces.

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INTERIOR DESIGN STUDIO

THE SECOND FLOOR

THE EXHIBITION AREA RENDERING 86

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INTERIOR DESIGN STUDIO

THE LECTURE HALL 03

01 04

02

04

05

0

88

10

40 Feet

N

01 Exhibition Lounge Are 02 Lecture Hall 03 Corridor ( To The Third Floor ) 04 Restroom

Corridor

05 Entrance ( From The Second Floor )

( From The Hall To the Third Floor )

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INTERIOR DESIGN STUDIO

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THE LECTURE HALL RENDERING With a faceted design philosophy, the lecture hall forgoes curves for hard lines and edges that are at once modern and masculine, sharp and futuristic.

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INTERIOR DESIGN STUDIO

THE THIRD FLOOR PLAN

07

07 01

04

04 06

03 02

0 10

40 Feet

N

01 Exhibition Are ( From The Lecture Hall ) 02 Technology Exhibition Area 03 Unicef Office 04 Restroom 05 Lounge Area 06 Elevator 07 Emergency Stairs

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05

THE FOURTH FLOOR PLAN 07

07 01

04

04 06

03

05

02

0 10

40 Feet

N

Exhibition Are 01 Change.org Office 02 Change.org Reception 03 Restroom 04 Lounge Area 05 Elevator 06 Emergency Stairs 07

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INTERIOR DESIGN STUDIO

TECHNOLOGY EXHIBITION INTENTION

A huge step forward in large-format digital display technology, offering superior color and image reproduction, the widest possible viewing angles, and a near absence of seams on display walls, with only a 1mm gap between the tiles. Brighter colors with deeper blacks, wider viewing angles, faster response times and greater power efficiency.

The Third Floor

The Technology Exhibition Area Rendering

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INTERIOR DESIGN STUDIO

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THE CHANGE.ORG EXHIBITION RENDERING

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INTERIOR DESIGN STUDIO

THE CHANGE.ORG OFFICE RENDERING 98

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INTERIOR DESIGN STUDIO

THE FIFTH FLOOR PLAN

08

08 06 02

06

04

07 05 03 09

01

0 10

40 Feet

01 Reading Area 02 Uber Office 03 Scribd Office 04 Library 05 Lounge Area 06 Restroom 07 Elevator 08 Emergency Stairs

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N

THE SIXTH FLOOR PLAN 07

07 04

05 04

04

02

04

01

06

04 04 04

0

10

40 Feet

04

04

03

N

Reception Area 01 Lounge With Library 02 Gym 03 Guest Room 04 Lounge Area 05 Elevator 06 Emergency Stairs 07

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INTERIOR DESIGN STUDIO

THE UBER

RECEPTION RENDERING

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INTERIOR DESIGN STUDIO

THE UBER

OFFICE RENDERING

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INTERIOR DESIGN STUDIO

THE LIBRARY RENDERING

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INTERIOR DESIGN STUDIO

Design concept from the modern chivalry. The modern chivalry is bravery, loyalty, nobility, purity. Loyalty, will be loyal to the traditional culture. Bravery, will take risks to innovate for the future. Noblility, is advocating science and technology and breakthrough. Purity, is the pursuit of the pure art.

THE RESIDENTIAL LOUNGE RENDERING 108

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INTERIOR DESIGN STUDIO

RESIDENTIAL LOUNGE RENDERING

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INTERIOR DESIGN STUDIO

GUESTROOM RENDERING

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COMMERCIAL DESIGN

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COMMERCIAL DESIGN

FIRECLAY TILE SHOWROOM DESIGN IAD 606 01: MS: COMMERCIAL DESIGN Instructor : Serena Zanello

COMMERCIAL DESIGN

INTRODUCTION FIRECLAY TILE

FIRECLAY TILE

is a North American tile company founded in 1986 by Paul Burns and Martin Zepeda. Employing over 100 individuals, Fireclay is known for designing and hand-making tile in the Northern California, while actively incorporating green practices. Originally based out of San Jose, California, and manufacturing out of Aromas, California since 1992, headquarters and an additional showroom have been located in San Francisco, CA since January 2014.

Free sampling has allowed those considering Fireclay tile to preview colors before committing since January 2014. When full e-commerce capabilities were unveiled in April 2014, clients could also retrieve online design assistance, and order project materials without ever having to leave home, revolutionizing the way architects and homeowners experienced design and remodeling.

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Chief Ceramicist Paul Burns started making tile at just ten years of age, and after working at Stonelight Tile, he, his college roommate Martin Zepeda, and three others created Fireclay Tile in San Jose in 1986.

The following year Fireclay developed its own product line, called Colonia, which consisted of 4x4 and 6x6 tiles and corresponding trim pieces. In 1988 Fireclay began to manufacture their own glazes, and made the choice to do so without lead, making Fireclay a pioneering company as far as environmentalism. Using locally ubiquitous materials, Fireclay partnered with their Aromas factory neighbor, Granite Rock in 1997.

Difficult to repurpose excess granite dust then became a key ingredient in the recycled clay body, which was launched in 1998.

Twelve years later in 2010, the introduction of Project Porcelain marked another key initiative in Fireclay’s continued efforts to turn trash into treasure. Their latest innovation, the Cathode Ray Tube tile, was introduced in 2013, and released to the market in 2014.

The project of converting CRT to tile expanded an already impressive recycling repertoire by inventing a way to utilize copious amounts of electronic refuse.

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COMMERCIAL DESIGN

SITE

ANALYSIS

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Location

Neighborhood

at South of Market District, near downtown area.

At the Street corner, in between Brannan and 8th Street.

One Story single building.

Nearby major I-80 freeway.

Majority commercial and office area, few residences. Within 1000ft radius of surrounding area, there are more than 100 furniture stores, architects, interior design firms, home decor, material shops and art galleries.

Project Information

Competitors

Client : Fireclay Tile Type : Showroom Address : 901 Brannan Street San Francisco, CA 94103 Budgett : $ 150,000

There are 10 tile stores and manufactures.

There are two major IT tech company headquarters - Airbnb and Zynga, a shopping mall and a jewlry exchange center nearby.

901 Brannan St.

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COMMERCIAL DESIGN

DESIGN CONCEPT

FACTORY PATTERN Factory pattern is a process that discribes a product producing procedure and a design method. While in this process, clients give a simple requirement to the factory and factory design and manufacture the products for their clients. For example, a client wants a brand new tile and requires a series of color and texture, then the factory recieved this order and begins their design and produce procedure. If the client feels satisfied with the products, this process ends.

Furthermore, this product that the factory manufactured could become one of their product series which can provide them with more clients. When the series of products becomes plentiful, the clients can easily get what they want from this factory. So this process is a procedure of how modern factory works today.

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Practicality Sustainable

Modern Art

Open Space Structure Original Material 123

COMMERCIAL DESIGN

GOAL

STATEMENT

The goal is to redesign the commercial space of the company Fireclay Tile. The main focus lies on the public showroom and two other semipublic or private spaces. The design should consider the company philosophy and sustainable solutions to solve the main disadvantages of the current space, which were mentioned in an interview with

Dek Wall is an affordable alternative to conventional wall coverings. It is bringing elements of style and personality to any space it graces. Made using two different layers of cork, Dek Wall provides warmth and acoustic insulation through its base layer, while the decorative veneer, created by combining various shapes and sizes of

the employees.

natural cork, provides authentic and organic visual appeal.

Pattern Tiles create a refined and dynamic texture on any finished wall, allowing to personalize the look of an interior wall, and change the character of a room, even without painting. Harmonizing with any color, or highlight a dramatic contrast, these easy to install tiles quickly alter a room’s dÊcor allowing for the expression of fireclay emotions.

Floor Plan Analysis

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Showroom Elevations

Office Elevations

Entrance Panoramic View

Display Stand

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COMMERCIAL DESIGN

FIRECLAY TILE SHOWROOM FLOOR PLAN / RCP 09

08

06

07

05 05

10 10

12

03

11

0

20

01

40 Feet

02

N

01 Showroom

10 Restroom

02 Photographic Room

11 Private Meeting Room

03 Meeting Room

12 Outdoor Space

04 Storage 05 Office 06 Kitchen 07 Corridor 08 Storage 09 Outdoor Space 126

5

04

0

5

20

40 Feet

N

5” Recessed Downlight 01 6” Recessed Downlight 02 Spot Light 03 Pendant Lamp 04 Recessed Downlight with Trim 05 Lighting Strip 06

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COMMERCIAL DESIGN

SHOWROOM AND OFFICE ELEVATION

A

B

A

A

B

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B

B

A

D

D

C

C TOP 16’- 0’’

C

C

FLOOR 0’- 0’’ TOP 16’- 0’’

D

D

FLOOR 0’- 0’’

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COMMERCIAL DESIGN

DESIGN DETAIL

The steel allows for a 360-degree viewing of the tile inside the frame. The framed display of large format and mosaic tiles, leaning against the walls like oversized artworks, are a sheer stroke of genius. Careful attention to craft and highly considered detailing add a touch of warmth to the otherwise clean and architectural space, creating a sense of modernity.

A major materials library, where product samples can be vertically pulled out of a huge wall at the back of the stand, visualizes the products’ and materials’ variety.

Accessories and complementary items for product and tile board display units for stands, stores and showrooms.

Spotlight Light Through

360

130

7’ 6’ Metal Decorative Finish

Wood Floor 1’ 13’ Wooden Keel Metal Pulley Rail

1’

3’

7’

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COMMERCIAL DESIGN

SHOWROOM 132

RENDERING

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COMMERCIAL DESIGN

SHOWROOM RENDERING

The interior renovation of this house is intended to create open plan modern interior which also accommodate FIRECLAY TILE products. There is no clear distinct between daily showroom and art experience. With clever space arrangement, products can be displayed aesthetically and do not interrupted daily showing. A bright color touches at some parts of interior, creating fascinating look.

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The showroom is painted green gray and adorned with yellow beam steel. The flooring is lighter gray with the green seat, and brings to mind the natural patterns of leaves or grasses. One wall features a bank of a massive show wall which bathe the entire space in natural light. The clean lines and minimalism of the furniture and the demure charm of the color scheme and lighting.

135

136

SHOW ROOM

RENDERING

137

COMMERCIAL DESIGN

OFFICE AREA

RENDERING

138

139

COMMERCIAL DESIGN

140

141

COMMERCIAL DESIGN

MEETINGROOM RENDERING

142

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COMMERCIAL DESIGN

PRODUCT COLLECTIONS The concept is based on a conceptual approach inspired by the modern and pop art and on an extensive iconographic and visionary background, generating results that are unique of their kind. Attention to details, and the emotion they can generate in people is fundamental in my selection.

Canvas Sofa 144

Cement Paint Finish

Cement Paint Finish

Cement Paint Finish

Plywood Floor

Paint Floors

Fireclay Tile

Lili Pendant Lamp

Raimond Dome

Corks

Construction Lamp

Oblique 145

COMMERCIAL DESIGN

BO WU

INTERIOR DESIGN

CONTACT

+1(415)972-9470

737 POST ST.

WUBO330110@GMAIL.COM

SAN FRANCISCO, CA, 94109

WWW.BEHANCE.NET//BOBOWU

EDUCATION

Sept. 2008 - July. 2012

Sept. 2012 - Dec. 2015

Bachelor of Arts

Master of Fine Art

Interior Design

Interior Architeture Design

Nanjing University

Academy of Art University

Hand Sketching

Auto CAD

Adobe Photoshop

Autodesk 3Ds Max

Adobe Illustrator

Autodesk Revit

Adobe Indesign

Google Sketchup

PERSONAL SKILLS

English

Chinese

Sketch

Photography

EXPERIENCE

July. 2009 - Aug. 2010

Sept. 2010 - July. 2012

Interior Designer

Interior Designer & Constact Surveyor

Yenova Decoration

Hebei Chuangji Architectural Design

SOFTWARE SKILLS

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THANK YOU SO MUCH WITHOUT YOU, THE PORTFOLIO COULDN’T BE COMPLETED

Family

My parents and brother

Faculty

A. Roger Ricketts, Tobi Adamlekun, Serena Zanello

ESL support

Claudia

Friends

All my friends in the U.S. and China

I would like to thank all of you. Without you, this protfolio couldn’t be completed. Thank you to the instructors of Academy of Art University. You taught me so much about this professional field. Thank you to the ESL tutors. As an international student, without your patience and enthusiasm, I would not have been able to express myself clearly. Thank you to my friends. You always stand by me when I am in need of help, either in the academic ormental aspect.

Most importantly to my family. Without you, the dream of learning design in the United States would never have come ture. You are the people who care about me the most in the world. Thank you for flying to the U.S. and taking care of me when I had a surgery. There will never be enough words to express my appreciation. Thank you. I love you.

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COMMERCIAL DESIGN

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