November 2023 // Vol. 31
The
BUSINESS of ENTERTAINMENT Eat * Drink * Play Formula Drives Growth
A HELPING HAND ABROAD
Industry supplier gives back in Chile
COMPETITIVE PINBALL DRAWS CROWDS Unleashing the profit power of pinball
VISIT US AT
Booth #1324
Contents
November 2023 | Vol 31.11
Publisher’s Column
6
DELIVERING ENTERTAINMENT BY STEPHANIE DAVIS
10
Online Reservation Success DOUBLING ONLINE BUSINESS BY CORIE PELC
12
Flooring
GET YOUR FEET ON THE GROUND
BY JOE SAGARIA AND RANDELL THRASHER
20
Human Interest
A HELPING HAND ABROAD BY MIKE FERNANDEZ
28
Redemption
KEEPING UP TO DATE THE EASY WAY BY CORIE PELC
30
Cover
THE BUSINESS OF ENTERTAINMENT BY PAUL LANE
34
Booze and Bites
BUILDING FOOD AND BEVERAGE BRAND IDENTITY BY MIKE FERNANDEZ
30 PUBLISHER & EDITOR
Stephanie Davis
stephanie@bowlingindustry.com
MARKETING MANAGER & SALES Natalie Davis-Fernandez
natalie@bowlingindustry.com
NEW BUSINESS DEVELOPMENT Mike Fernandez
mike@bowlingindustry.com
EDITORIAL
Jackie Fisher
CONTRIBUTORS Bruce Davis Stephanie Davis Nick Einstman Mike Fernandez Patty Heath Jason Mitchell Corrie Pelc Jose Segaria Randell Thrasher
fisher@bowlingindustry.com
Patty Heath
patty@bowlingindustry.com
OFFICE MANAGER Roxanne Damask
roxanne@bowlingindustry.com
1850 San Marco Rd // Marco Island, FL 34145 stephanie@bowlingindustry.com
www.BowlingIndustry.com // HOTLINE: 239.235.7864
4 IBI November 2023
FLIP!
Amusement Alley Entertaining Beyond the Lanes New Ideas // Different Concepts // Fresh Revenue Streams
This Month’s Featured Content: 4AA THE CASHLESS COLUMN BY JASON MITCHELL
6AA MARKETING MONTHLY BY BRUCE DAVIS
8AA UNLEASHING THE PROFIT POWER OF PINBALL BY MIKE FERNANDEZ
REAL PEOPLE
REAL STORIES
REAL RESULTS
EDGE STRING – THE #1 CHOSEN STRING MACHINE BY PROPRIETORS.
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LEAGUES
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The feedback from our bowlers on the USBC-Approved EDGE String machines has been tremendous. Switching to EDGE String machines is the best decision I have made as a proprietor… it’s a performance machine, and we love it!”
Rick Novak
Owner Royal Family Bowling Center Watch the full interview with Rick Novak:
Publisher’s Column
DELIVERING ENTERTAINMENT
E
ntertainment is an activity that captures people’s attention and interest while providing them with happiness and delight. If you’re operating a location-based entertainment facility, then you know you are in the business of delivering smiles, fun, and happy memories.
“MY WHOLE THING IS TO ENTERTAIN, MAKE PEOPLE LAUGH, AND FORGET ABOUT THE REAL WORLD FOR A WHILE.”
This month, IBI looks at various ways our industry provides guests with different entertainment types. Our cover story this month features an FEC with Boston roots but is based in Sweden. This growing chain has found its formula for success with the trendy eat, drink, and play formula that is resonating with guests around the globe. Be sure to flip the magazine over this month to see "Amusement Alley's" cover story on competitive pinball. This month, we explore the power of competitive pinball. I promise you today's pinball differs from your father's gaming experience. Today's technologically advanced machines can flood your arcade with excitement and new customers. How popular is competitive pinball play, you ask? In case you’re not in the know, the subculture of these gamers is so passionate that they have an army of supporters who create and host monthly events at locations around the world! We all love a heartwarming story of giving back, don't we? Especially in November as we celebrate Thanksgiving and share our blessings with others. It's often easy to forget how lucky we are and the opportunities we have to help people who could benefit from our knowledge and experience. This month's human interest story features IBI contributor and industry professional Carey Tosello of ebowl.biz, who used his business talents to help a local businessperson while traveling in Chile. 6 IBI November 2023
– Dan Aykroyd
Be sure to head over to www.bowlingindustry.com for IBI's exclusive online-only content. The experts at Turfway Entertainment Group brought us an informative article on how to use sensory appeal to enhance the guest experience — seating, design, food, and beverage all impact guests significantly. Another valuable read is about the latest trends in arcade game technology. Betson provides a great article on enhancing the gaming experience for your guests. Let us know if your center has exciting news to share with the industry!
•
– Stephanie Davis, Publisher & Editor stephanie@bowlingindustry.com
PS: Don’t forget to sign up for the $30,000 giveaway. Register each month for your chance to win at www.bowlingindustry.com
Take a sneak peek at our training platform. Free to all WBPI insured centers!
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Problem Arcade Games
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CONTACT US
800-200-9998
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Online Only
www.bowlingindustry.com READ THESE TOP STORIES EXCLUSIVELY ONLINE
How to Use Sensory Appeal to Enhance the Guest Experience BY TURFWAY ENTERTAINMENT GROUP
Every aspect of an FEC is noticed by the guests. From seating, to design, to food and beverage, and even to free wifi! All these aspects have a different level of sensory appeal that guests are looking for. Turfway Entertainment Group explains ten examples of sensory appeal that all guests are looking out for.
The Latest Trends in Arcade Game Technology: Enhancing the Gaming Experience BY BETSON
Arcade games have rapidly evolved with all the new technology that is now available. This leaves consumers expecting this level of technology in an arcade. Betson explains a few of the latest trends in arcade game technology and why it enhances the customers’ experience.
8 IBI November 2023
How to Avoid the Top Seven Restaurant Inventory Management Mistakes BY RESTAURANT365
A poor restaurant inventory management system can cause chaos in the kitchen. The most common kitchen mistakes can lead to an inventory management nightmare if they are not dealt with properly. Restaurant365 explains the top seven inventory management mistakes and how to correct them.
The Importance of Customer Engagement BY ATMOSPHERE TV
Customer engagement is one of the most important aspects of a business to achieve success. Customers want to feel an emotional connection to the businesses they support and if they feel that connection, they are more likely to be loyal and active customers. Read how Atmosphere TV explains ways your business can increase customer engagement.
NOT ALL PINSET TERS ARE
CREATED EQUAL! The all-new Boost ST isn’t equal to other string pinsetters—it’s in a class by itself. Boost’s USBC-certified design incorporates advanced sport technologies to elevate performance, safety, operational efficiency, and the bowler experience. Combining the 360 Controller’s future-forward engineering with professionalgrade construction, Boost is the only cloud-enabled string pinsetter ready to evolve and adapt with your business well into the future. Compatible with any major scoring system, and even better with Sync. · BRUNSWICKBOWLING.COM/BOOST-ST-STRING-PINSETTER ·
©2023 Brunswick Bowling Products, LLC. Form #0523-04
Success With...
SUCCESS WITH ONLINE RESERVATIONS To the tune of doubling online business! By Corrie Pelc
A
and they don't have another place to take kids, they just hop on our reservation system and make the reservation for the bowling center instead of the park."
"Our older online reservation system Jennifer Davis-Korn wasn't ‘live,’ meaning the reservations that customers made were not connected to our online live availability," explains Jennifer Davis-Korn, marketing director for 48 Bowl Inc. "People would have to make reservations at least 24 hours in advance, and then we would manually have to go block out those lanes and names in our paper calendar."
Davis-Korn says they were also able to customize their online reservations portal to allow bowling leagues to schedule their make-up sessions. “During the league season, we have so many make-up sessions, and they became a burden for our staff to figure out if they could schedule the sessions," she continues. "Now it’s automated for our league bowlers. They go online, pick their league make-up time, and boom! It's right in the computer like any other reservation, and our staff doesn't have to deal with it at all."
lthough 48 Bowl Inc. already used an online reservation system for its two bowling centers, Hollywood Bowl and Parkway Lanes in Lincoln, NE, staff realized it needed to meet their needs.
After installing Brunswick's Sync scoring and management system in both centers in late 2021, Davis-Korn says they decided to switch to Sync's online reservations capability that provides “live” reservation booking capability.
Doubling Online Business
Davis-Korn says regular open play lanes at both their 24lane bowling centers are available to reserve online through 48Bowl.com, or guests can come in and make a reservation through a kiosk at the centers. "It is all tied together. Customers can reserve lanes online from their phone, tablet at home, or directly in the center," she details. Since using Sync's online reservations capability, Davis-Korn says they have seen their online business at least double. "It's easy for people to see when they can do it immediately — it's an easy yes for them," she adds.
Not Just for Open Play
People wanting to book birthday parties are encouraged to do so through the online reservation system. "Many of our reservations are three- and four-lane birthday parties or teen celebrations. They reserve a group of four lanes online," Davis-Korn explains. To help take some workload off their booking coordinator, 48 Bowl Inc. allowed daycares, camps, and schools to book field trips through their online reservation system. "Often, the camp director would want to book for a certain date, with a certain number of kids, at a specific time. They would have a list of ten dates throughout the summer; we just put it all in their hands," Davis-Korn says. "The other great thing about that is when their park trip gets rained out, 10 IBI November 2023
League Make-Up Sessions
Top Tips!
1. Start small and ease into “live” mode. For any center considering implementing an online reservation system with "live" reservation capability, Davis-Korn suggests starting small and easing staff into it. "Each of our centers has 24 lanes," she explains. "We started with just six lanes that we made available for reservations. We did that for several months so that we could make sure that the reservation system was working out and easy to manage. We got used to it, and the demand was so high we were selling out of all our reservations all the time, so we opened up more lanes for reservations." 2. Create a plan for what you want to offer guests with your online system. For example, 48 Bowl Inc.'s two centers have set times that people can reserve a lane. Think of this like choosing a movie time: guests choose from a set time when lanes are available, making it easier for staff to manage. Davis-Korn explains, “The staff knows this block of lanes is going to have reservations come on at this time, and they're going to have a little grace period to clean up before the next group of reservations come in." Online reservation systems are now the norm. In 2022, Brunswick’s online reservation system did a total of 1.4 million online reservations across all their customer sites, providing more proof that customers expect it in today’s tech driven world. Coupled with the benefits of less workload for your staff and the probability of doubling business, offering online reservations makes sound business sense.
•
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Flooring
Get Your
FEET GROUND on the
Considerations to make the right flooring choice for your center By Jose A. Segarra and Randell Thrasher
As more operators reinvest in their facilities to meet guest expectations, we look to flooring and what to consider when updating your center. This starts a series of articles to help you choose the right fit for your business.
I
t’s been said that embracing change is the key to a good life. However, there is a certain uneasiness in that one word: change. It evokes both excitement about something new and fear of the unknown. Proper planning and research should ease concerns, allowing you to make a quality decision that is the ideal choice to meet your objectives.
Seven flooring elements to consider: 1.
DESIGN – Do you want a more modern, metropolitan look or a historic feel to the center? Will you combine colors, styles, and textures to delineate different areas within the center, or will a uniform scheme be the right choice?
2. FUNCTIONALITY – Will you add party rooms' functionality and revenue-generating potential? Consider the traffic, use, and abuse of flooring and surfaces, the accidental spills of food and beverages. The surfaces you choose must endure this wear and tear while being easy to clean. 3. PERFORMANCE – What materials will provide durability and cleanability without sacrificing the design options needed for the center to look its best for the longest time? 4. HEALTH – Surfaces either spread or mitigate the spread of germs and bacteria. When using "healthy" products,
TIP: To ease the fear of change, you should allow
areas for a well-placed test area that is representative of the desired conditions and addresses your concerns. Surface manufacturers will suggest the most suitable products and supply materials for you to test.
12 IBI November 2023
you spread peace of mind to your customers, who will feel safer and stay longer at your center. 5. SUSTAINABILITY – Will sustainability and environmental protection be a consideration in your marketing plan? Trends have changed, and the public is becoming more aware of the impact you may have on the environment, whether you call it out or not. 6. MAINTENANCE – Deciding how maintenance will be performed is essential. Will you hire a professional housekeeping team or attempt to do this in-house? Either way, choosing surfaces with low maintenance requirements is critical. 7. ROI – Whether thinking of your floors, walls, countertops, or fixtures, you must realize the best ROI. This can be achieved when sustainable, durable, and cleanable surfaces represent the lowest cost of ownership. Different surfaces will do different jobs; choosing the right flooring for your entrance vestibule will ensure greater performance of your surfaces inside the center. The right surface for the right application with the right maintenance will pay back the investment many times over. Next, in our flooring series, we’ll dive deep into these seven key considerations that create positive changes for increased revenue in your facility.
•
Jose A. Segarra and Randell Thrasher are National Segment Leaders at Forbo Flooring Systems.
with “theReconnect essence of true service, just like they did before computers existed. Believe it or not, it’s the same principle that has stood the test of time – honesty! Where Tradition Meets Technology for Unparalleled Excellence
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Shorts
GOODWILL CENTRAL
Bowling proprietors have always been at the forefront of supporting their communities and donating space to nurture charities. There is no better way to do good and have fun at the same time.
BOWLING AGAINST BULLYING In Kosciusko County, IN, Deputy Shaun Mudd wanted to help kids suffering from bullying and try to shine a light on the problem. It started with a small step for him to take a student bowling with him. Now, five years in, he and a team of volunteers have drawn in more than 100 kids for an afternoon of free bowling to gather donations for his cause – bullying. This year, BOWLING AGAINST BULLYING has set up a $1,000 scholarship to be given to a student struggling with bullying. Also, the group has raised over $10,000 with a goal of $25,000. Once that number is reached, the scholarship will live off the interest. Small efforts reap big goals.
SPARE THE PETS TOURNAMENT STRIKEZONE IV, in El Centro, CA, exchanged the sounds of pins and arcade bells for barking from the special guests visiting from the Humane Society of Imperial County. More than 30 teams representing a wide variety of local businesses and organizations showed up to participate in many of the lavish prizes and support the day’s mission: helping displaced animals find a forever home.
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Masking Units
The
EVOLUTIONofENTERTAINMENT
I
By Nick Einstman
n the ever-evolving world of family entertainment, staying ahead of the curve is essential to capture audiences' attention and keep them coming back for more. The video masking unit is a groundbreaking innovation reshaping the FEC bowling anchored landscape. This state-of-the-art tool enhances guests' visual experience while providing several key business benefits that make sound financial sense. Masking units deliver stunning, high-definition video playback that transcends traditional boundaries by providing immersive experiences.
No More Projector Headaches
One of the most significant challenges entertainment venues face is the constant maintenance and repair costs associated with traditional projector-based video systems. These costly repairs drain your budget and disrupt the entertainment experience for your guests. High-tech masking units solve this problem by replacing projectors with advanced LED displays. These LED panels are stunningly vibrant and incredibly reliable. Gone are the days of worrying about projector bulb replacements and screen tears. With an impressive lifespan, these panels provide years of trouble-free operation, allowing you to focus on delivering exceptional guest experiences. The units provide excellent visibility even with the house lights on, eliminating the need to dim the lights for a clear display.
16 IBI November 2023
Moreover, the maintenance-free nature of these LED panels means you won't have to allocate resources for constant repairs and replacements. This saves you money and frees up your staff to concentrate on other critical aspects of running your business.
Dynamic Windowing and Automated Controls Most new masking unit systems offer more than just a replacement for projectors; they introduce dynamic windowing and advanced control systems, giving you unparalleled flexibility and ease of use. Whether you want to display advertisements, stream games, play music videos,
Our Business is Building Bowlers
& DELIVERING THEM TO YOUR CENTER
Have your best spring and summer ever! Join the Kids Bowl Free program www.kidsbowlfree.com/centers
Masking Units UPGRADING
MASKING UNIT BENEFITS: 1. COST SAVINGS: A new masking unit saves you money in the long run by eliminating the need for projector maintenance and repair. 2. ENHANCED GUEST EXPERIENCE: The vibrant and clear visuals enhance the overall guest experience, making it more enjoyable and memorable.
create custom themes for special events, or adapt your visuals to suit different occasions, the system makes it effortless. Additionally, you can control all aspects of your audio and effect lighting, streamlining operations and enhancing the guest experience. Additionally, automated controls help schedule your content playback, adjust brightness levels, and synchronize visuals across multiple lanes with a few clicks. This level of control allows you to create immersive and engaging experiences that keep your visitors entertained and coming back for more.
4. FLEXIBILITY: Dynamic windowing and advanced controls allow you to adapt your entertainment offerings to different occasions and preferences, keeping your content fresh and engaging.
In the dynamic world of family entertainment, staying competitive requires embracing technology that enhances the guest experience while making smart financial decisions. Masking units offer the perfect combination of innovation and cost-saving, allowing you to transform your bowling center or family entertainment center into an unforgettable experience that keeps visitors returning for more. It's not just a wise investment; it's a game-changer for your business!
5. INCREASED REVENUE: The improved entertainment experience and reduced operational costs can attract more customers to your venue, boosting revenue over time.
Nick Einstman is the marketing director at DFX Sound Vision
3. MAINTENANCE-FREE OPERATION: With minimal maintenance requirements, your staff can focus on providing excellent service rather than dealing with technical issues.
•
Human Interest
By Mike Fernandez
A HELPING HAND
ABROAD
Industry supplier gives back to local businessman while vacationing
I
t’s easy to forget how lucky we are, and even easier to forget how we can help others! While traveling through Chile, Carey Tosello, founder of eBowl.biz found an opportunity to use his talent in website building to make a difference in the life of a local tour guide.
“My wife Robin and I were in Santiago, Chile, and we found a wine tour.” Carey tells us, “I did some research on Tripadvisor, found this company, and booked it. Our guide, Brian, shows up with a van and takes us all over! A ton of wineries in Casablanca Valley. He spoke multiple languages, really knew the wine culture, and was so passionate about his city and country.” They all had dinner together and the experience was so great, they spent a second day touring with Brian, and then Carey headed off to hike Patagonia for a few days. “When you come back, we’re gonna fix a barbeque!” Brian told Carey, “I’ve never invited clients before, but I want to host dinner for you at my home.” Carey tells us that he and Robin were excited to be treated to an authentic local dinner. When they arrived, the area was nothing like the neighborhoods back home. “We take for granted how lucky we are. We started talking and I found out the tour company van outside was actually his own work van. I never met anyone from the original company, Brian was doing it all. I asked what their fee was to work with them, and it turned out the tour company was taking 50% of the revenue just for having a website that shows up in searches. Brian was responsible for taking care of the rest!” Brian told Carey that he didn't have a website. So, Carey offered to build Brian's website at no charge. As part of my writing research, I went online to check Brian’s new, incredible website. The first thing I noticed was the astounding drone footage that started playing on the homepage, zooming out 20 IBI November 2023
from cheering tourists at a winery, flying into the air, and panning over an entire view of the vineyard. My first question was… "Who made this?" Carey tells us “Brian made it! We didn’t even notice that while we were enjoying the winery, he was compiling drone shots of the trips, and offering them to his clients as free memorabilia. I told him, you have a business here, you need to start charging for that. And we’ll promote it on the site.” “So that was my gift to help somebody out, somewhere else in the world. I travel a lot all over the world and you know, I’m always looking for ways to try and help somebody along the way. We're so blessed to live where we live, I like to be able to use my experience and reach out with a helping hand when I can. I thought that this was a great way. I can really help this guy and help his family.” If you’re mulling over a trip to Chile, you may want to contact Carey for a few tips before you book your plans. Carey is IBI’s official resource for all travel-related adventures. And be sure to check out Brian’s new site courtesy of Carey and his eBowl.biz staff at https://santiagowinetours.com
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T H E A M A Z I N G LY S I M P L E WAY T O O F F E R B O W L I N G
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Inside Line
Meet Fred Kaplowitz By Stephanie Davis
Each month IBI’s “Inside Line” highlights a team member from one of our loyal advertisers. It’s always fun to learn a little something new about people who make things happen at their company and for the industry. This month we talked with Fred Kaplowitz, President of the Kaploe Marketing Group. IBI: How long have you been in the bowling industry? Fred: I began my career in bowling in 1977 with the National Bowling Council after being with Citibank for six years. I’ve worked extensively in marketing for the industry, including Brunswick Bowling products and then Bowling Corporation of America. Wanting to fulfill a lifelong dream, I eventually launched the Kaploe Marketing Group, a marketing and management consulting agency that teaches proprietors how to market their centers for more efficient profit growth. Being in bowling is a great ride, and I am blessed to have my company and consultants having helped hundreds of proprietors worldwide.
IBI: With many bowling proprietors looking at adding diverse attractions to their facilities, what should they know about how you can help them? Fred: My core skill set has always been market research and consumer behavior analysis. If a proprietor plans to invest hundreds of thousands or even millions of dollars, they need to understand the market from a consumer background point of view not just the market demographics, and what kinds of experiences they want. It’s not about the new attractions. In today’s world, it’s about how well the new interests create a unique consumer experience that exceeds a guest's expectations. 22 IBI November 2023
Fred and Marie
Inside Line IBI: What are the benefits of working with you for the more traditional style bowling centers versus FECs? Fred: In a word: Experience! And I say this humbly. I don’t think anyone in marketing in this country has been in more bowling centers or worked with more proprietors and their staff than I have. Additionally, we have leased, owned, and managed upwards of ten centers around the country. We understand traditional bowling centers and FECs because we have been where they are and understand their challenges.
IBI: What do you have planned for 2024? Fred: I am working on the 2nd edition of my self-published Amazon book, "Stoplights, " a compilation of poems and stories I have written over the past 45 years. Proceeds from the book are given to SAY, the Stuttering Association for the Young. As a former stutterer and former board member of this organization, it is especially gratifying for me to give back, helping kids who stutter overcome the negative vibes in their heads and get them to realize that they, too, have a voice. Professionally, I want to help more proprietors via Zoom consulting-coaching sessions. It’s a more affordable way to do business with no travel time.
IBI: You're passionate about the industry’s oldest charity, Bowlers to Veteran’s Link. Please share a little bit about BVL with our readers. Fred: BVL is a cause I’m very passionate about. Some of my friends went to Vietnam and came back physically disabled; others came back suffering from post-traumatic stress disorder. Every time I went to the VA hospital and saw them, I cried, and every time I left them, I cried, so raising money for BVL is very close to my heart. BVL provides many resources for our veterans, including recreational grants that dramatically improve the quality of their lives. I want to get as many proprietors as possible to jump on board and raise money for this worthy endeavor.
IBI: What do you like most about your career? Fred: The most gratifying part of my career is helping people achieve their goals or get them out of jams they may have fallen into. Helping people is what I like most about my work.
IBI: What habit, technique, or strategy do you employ at work to keep you organized and on task? Fred: I have always been a night owl, rarely sleeping before 2 a.m. The hours between 11:30 p.m. and 2:00 a.m. are when I make up my achievable to-do list for the following day. I start with the most arduous task, working down to the least difficult task. Between these hours, I also mull over the issues I have worked on for the day and look for the “Ah 24 IBI November 2023
Fred and his granddog, Mavis
Ha!” moment to find a strategic nugget that will improve an operator’s life or solve a critical problem we discussed.
IBI: What new trends do you see emerging in the industry going into 2024? Fred: A lot is going on! I see many new, non-bowling investors coming into the industry. I also see the advent of artificial intelligence becoming an essential tool in a center’s marketing mix. We will continue to experience significant industry consolidation, between Bowlero acquiring more centers, the older proprietors selling to the next generation of owners, and some facilities being sold for land.
IBI: How do you like spending time when you're not working? Fred: I love visiting my adult children and grandkids. Whether I am watching them play baseball, act or sing in a play, play board games, or build Legos. And, of course, I love being with my wife, Marie, and sharing our love for all things SAAB, going to car club meets and events.
IBI: What would our readers be surprised to learn about you? Fred: While many people in my inner circle know details of my younger life, others don’t. At one point in my life, during college, out of necessity, I slept in my car for part of my sophomore year in downtown Brooklyn. A very kind family sort of adopted me, gave me food, and let me study and sleep on their sofa when the winter winds blew; God must have been watching over me to send those good people into my life. That experience has been a driving force for me to give back to others in need.
•
Let Us Make Your Center Look Like A New Center
FEATURING THE
40 FR AM E G AM E!
Rethink Your Scoring System Investments Already Made-AND in the Future
MULTIPLE SCORING UPGRADE OPTIONS If you simply want to keep the investment you already made running, we may be able to help with a combination of new, used, refurbished, or repair on many scoring and machine components. We have been offering support to maintain your current investment for over 12 years.
TouchDesk Management System If you have Legacy Scoring (Brunswick AS-80/90, Frameworx or AMF Magic Score, Accuscore, Boss) you can upgrade the Management System to TouchDesk. This is a great option if your scoring is still doing the job, but you worry about the management system lasting through another season. System is CDE/BLS Compatible, offers POS options, and more. Once purchased, you can upgrade scoring - one pair at a time.
INTRODUCING THE REVOLUTIONARY SCORING CONCEPT
TOUCH SCORE 3 W/TOUCHDESK III New Scoring Graphics & HD Flatscreens, and Digital Signage at the SAME TIME! ●
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Use Standard Computing Technology. TS3 uses standard Windows PCs on the lanes, counters, and back offices, making your scoring computers relevant and inexpensive to repair or replace. Never pay manufacturer's prices to repair proprietary computers. TS3 also connects directly to any flat screens without converters and auto scales to resolution of screens for easy upgrading.
Integrates Live with Lane Talk AND Lane Engine! and Speak Directly to the owner.
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Shorts
GOODWILL CENTRAL BOWLING IS HEALING Football is a rough, challenging sport. Bowling is a challenging, uniting sport. Example: Travis Hunter, Colorado University, Boulder, and Henry Blackburn, Colorado State University, Fort Collins. They met in not a kind manner. Blackburn’s late, out-ofbounds hit to Hunter hospitalized him with a lacerated liver. Blackburn was penalized for unsportsmanlike conduct. Not a good situation in the heat of sports battle. To still the feelings and to try to rectify the action, the two players dropped their footballs and picked up bowling balls. Friendship off the field was the hope. According to ESPN, both players donated money toward their bowling games, and the winner picked a charity to receive the proceeds. Sportsmanlike conduct won the day. Bowling heals.
BOWLING SAVES THE DAY! IN NEED OF NURSES While the medical sector faces diminishing numbers of nurses, Johnson Memorial Health in Franklin, IN, is working proactively to focus on improving working conditions and thus welcoming back good-quality nurses to their staff. The tool to attain the goal is bowling. It is almost a Mighty Mouse concept: “Bowling has come to save the day!” Memorial Health each year hosts a bowl-a-thon with the goal to raise money to fund tuition reimbursement for nurses and to improve the workplace. Peer support is paramount. This year the event selected a costume theme of favorite TV show characters to energize the bowling teams. Through the fundraising this year, one group of employees received $12,000 to undergo training to create a team that focuses on helping employees during personal emergencies.
INDUSTRY NEWS AND UPDATES
AUSTRALIA ADOPTS SPORTING PILOT FOR SCHOOLS Tenpin Bowling Australia (TBA) has embarked on a journey in cooperation with the Australian Sports Commission to introduce and engage teenagers in sports outside of the “usual.” The aim is to give secondary school teens an activity that can be inclusive, fun, and one that grows with time. TBA felt that tenpin bowling was just the sport to capture interest, plus it is affordable. The pilot program not only taught students the techniques of bowling but also the importance of perseverance, aiming high, and enjoying the process of learning something new. By branching out into secondary schools, TBA is ensuring that tenpin bowling finds its way into the hearts of the younger generation and potentially ignites a lifelong passion for the sport.
26 IBI November 2023
STEVE LERCH 9:45 - 11:00 AM
BRIAN ARDINGER
MATTHEW MONTOYA
ARTHUR GREENO
11:15 AM - 12:30 PM
2:15 - 3:30 PM
3:45 - 5:00 PM
AI & The Bowling Industry: What’s Now, What’s Next and How Do I Get Started?
The Innovation Imperative: Keeping Pace in an Era of Accelerating Uncertainty
Use the Power of AI to Improve Your Email Results Automatically with Constant Contact
How Chick-fil-A is Winning Hearts in Person & With Technology
Success With...
KEEPING MERCH UP TO DATE, THE EASY WAY By Corrie Pelc
W
hen Joey Sparks, general manager at Wonderland Family Fun Center in Spokane, WA, took over the ordering and stocking of redemption prizes and the prize wall, it was very daunting.
Night and Day Difference
Joey Sparks
Getting an order of any type of inventory requires the correct calculation of your customized par level. A par level is the minimum amount of inventory needed to meet customer demand while providing a cushion for unexpected demand (safety stock). When inventory hits below your par level, an order should be placed to restock the item.
"I didn't know what I was doing," he recalls. "We needed to refill, but I didn’t understand the concept of pars and ordering correctly. We would get a huge order in. It would feel so good — I would get the wall stocked. And after the weekend, we're out of half this stuff. It was always an uphill battle." Sparks says management recognized the need for a wellstocked redemption wall. "Redemption drives people to play more so they can save up or spend their tickets at the end of their visit and then get something they want," he explains. As Wonderland Family Fun Center had previously worked with BMI Merchandise, they decided it was time to use their proprietary Automated Merchandise Replenishment System (AMRS), which encompasses the design, planning, installation, and fulfillment of redemption merchandise.
With access to BMI's AMRS for ordering and managing redemption product inventory, Sparks says the difference between that and what they had previously been doing was like the difference between night and day. "We have the support of people who understand what they're doing," he explains. "Keeping the right amount of inventory without having too much, without running out every other day, is key. Being able to communicate what is selling well and adjusting the pars is fantastic. The weekly order and inventory are so helpful." Sparks says the design services and custom plan-o-gram BMI offers through the AMRS program also helped spruce up their redemption area by making it attractive for guests and easier for staff. "I come from the beer industry, so I'm used to seeing schematics and ensuring that product fits in the coolers correctly," he continues. "Having everything organized with the symmetrical barcodes and price tags, the display looks good, and flows so well. It just blew my mind. We've never had any of that before, so seeing it was cool."
Numbers Don’t Lie
BMI's AMRS also helps Sparks and his team at Wonderland Family Fun Center truly see what is selling well and what is not without having to guess. "Staff can look at things and believe that something sells well," Sparks explains. "And then you look at the hard numbers, and, actually, we've only sold three in the past three months. Being able to break things down by numbers — because we all know numbers don't lie — that's what helps the most."
Licensed Prizes Are the Ticket
Through the AMRS program, Sparks says Wonderland Family Fun Center can offer licensed redemption prizes and stay on top of the biggest trends. "We have four crane machines that we purchase licensed plush through BMI; our crane machines outsell all of our other games," he continues. "We're not just putting a colorful teddy bear in the machine. We put Spider-Man, Transformers, Barbie, and all these licensed items help generate so much business for both sides." Bottom line: a professional can help increase your redemption and prize sales and eliminate all the headaches that accompany the management of a redemption center. Let the professionals ease your way to bigger profits.
•
28 IBI November 2023
New look. Timeless service.
Best in Class Amusement Equipment
Equip your bowling entertainment center with industry-leading amusement offerings. From five offices across the country, the AVS sales team helps to provide an improved ROI and unforgettable experiences for your guests.
Decades of Unparalleled Service
Our legacy is built on service. With over fifty years in business, we've finetuned the art of support. From the initial selection to final setup, we’re your dedicated partner, ensuring your bowling entertainment center stands out.
Join us at IAAPA Expo - Booth #1619
Experience the AVS difference firsthand. Stop by our booth to try new games and see why we're the trusted choice for world-class amusement solutions.
avscompanies.com
(847) 439-9400
Cover Story
EAT *DRINK* PLAYFormula
The Business of Entertainment
By Paul Lane
30 IBI November 2023
DRIVES GROWTH
Cover Story
W
hen O'Learys founder, Jonas Reinholdsson, came to Boston and Nantucket as a teenager, he had no idea what was coming his way. Not only did he meet Anne O'Leary, the love of his life and the namesake for his future business, but his American-bred idea caught on like wildfire in his hometown of Gothenburg, Sweden. In 1988, Reinholdsson opened his first O’Learys, an American-style sports bar, which quickly grew into 130+ FECs, sports pubs, and event spaces worldwide. Fast-forward to June 2023, and O'Learys’ story is still going strong. With robust franchise growth and corporately held locations, Reinholdsson merged with the Swedish firm JJL Group. Founded in 2005 and led by Jesper Liedstrand, Marcus Smith and Jesper Liedstrand president, and his partner, Marcus Smith, vice president, JJL Group operates, manages, and invests in entertainment centers, restaurants, and hotels. JJL Group’s mission is to create relaxed, social environments where guests enjoy food and beverage, live events, and activities for all ages. Their spaces encourage customers to meet, socialize, and create memories together. They currently manage nine O’Learys units with more locations in the works. O’Learys in Linköping offers a wide variety of attractions, including black-light mini-golf, laser tag, karaoke, ten lanes
of bowling, Bank Shot (a game combining shuffleboard and billiards), darts, an arcade, pool tables, a casino, and a restaurant with a seating capacity of 350. Food and beverage comprise 78% of the revenue at O’Learys Linköping, with bowling coming in next. An interesting feature of O’Learys business model may be the mini-casino operating in some of the franchises. With blackjack tables and roulette, the casino at Linköping has a maximum wager of 250 Swedish Krona (USD 20.00) and provides more of an entertainment experience than serious gambling. On Friday and Saturday evenings, open-mic karaoke is very popular. From 10:00 p.m. to 3:00 a.m., the karaoke spaces open up to a brand-new dance floor called the Schlager Club, where they spin disco and Schlager songs — a style of European popular music that is a catchy instrumental accompaniment to vocal pieces of pop music with simple, happy-go-lucky, and often sentimental lyrics. The JJL Group are focused on growth: in June, the group announced plans to install their largest O’Learys to date in the Linden shopping mall in the city of Norrköping, a gigantic facility scheduled to open in the summer of 2024.
•
Thank you to Pauline Wallander, project marketing manager, and Robin Lundgren, operations manager, for their valuable input to this story. IBI November 2023 31
VIVID. IMMERS
IAAPA 2023 BOOTH
1331 1340
SIVE. AMAZING. The new bowling entertainment universe from QubicaAMF
PREPARE TO BE CAPTIVATED Scan to get updates
Booze and Bites
Building Food & Beverage Brand Identity
DUDE,
What's Your
VIBE? By Mike Fernandez
W
hat's the atmosphere of your dining area? Is it cozy, quirky, or exciting?
Izzee's Barefoot Bar at Sequoia Pro Bowl in Ohio is an outside venue with palm trees, tiki huts, and sand volleyball.
Does it have a name? Or just a sign that says, "Order Here?"
The name provides guests with an actual location they can point others toward and be identified as a separate entity from the rest of your center. They can't just mention Izzee's Barefoot Bar to a friend and not expand further!
Draw more attention to your food operations by projecting its unique identity.
WHAT'S IN A NAME?
A name is a start. Both people and brands often struggle with their purpose and identity, but at the very least, they have a name. Your bar and dining area are a large portion of your revenue, so let's claim and name it. Naming your center was the first decision you made when building the brand identity of your center. You chose to be 'Local Town Lanes' or 'Xtreme Thunder Family Fun Center.' You decide what invites the most appeal to your target audience, and guests know what atmosphere they might expect before their first visit. The same goes for your food and beverage operation; when you name it, you start to give it a definition, a vibe. FOR EXAMPLE: The Kegler at Red Ray Lanes in North Dakota is a casual lounge where local bowlers can socialize between games. Sports Pub Den at Manor Lanes in Florida is a low-lit bar with numerous TVs and pool tables. 34 IBI November 2023
WHAT CREATES AN ATMOSPHERE?
Remember that for brands and people, a name is just the start. The emotions invoked by that name are created by the traits behind it and the atmosphere surrounding it. Once your food and beverage area has a name, it's time to back it up. Which direction do you go? You can create a space that fits the existing atmosphere of your center or go with something that stands out as a unique destination for guests. This depends on your center's needs. It's essential to consider your
Booze and Bites
existing setup when weighing your naming options. Can the food and beverage areas play off of your center's current sound, lighting, or furniture installations? Or would a small wall go a long way in creating a more private setting without causing other issues?
Maybe you're in a location that caters to a younger demographic like high school and college students. You could go with a nostalgic arcade theme. It doesn't take much more than black lights, an LED-lit bar, and some Pac-Man signage. Trivia nights work well in this setting.
WHAT'S THE BEST ROUTE FOR YOU?
Simple furnishing upgrades might be the most important for centers that cater to more traditional bowlers and leaguers. Rather than small steel chairs, provide more comfortable booths to encourage longer stays. Round tabletops typically fit just four people, but rectangular tabletops can fit teams of six and be rearranged to fit even more.
If weekend nights are slower for you, consider going the sports bar route to bring the fan crowds of basketball, football, and UFC fight nights. Providing enough TVs to play multiple games and offering solid bar deals are essential when targeting fans. They may want to hear more announcements during big games versus crashing pins.
BOOZE
OUT-OF-THE-BOX BARBECUE FLAVORS!
One way to increase bar revenues is by encouraging guests to try something new. If they love it, they'll come back for more. If it's not their style, they've just spent a few extra bucks and found a new talking point before returning to their favorites. A concept we tried at this year's Bowl Expo was Kurvball, the original barbecue whiskey. As a whiskey and carnivorous guy, myself, who's always looking to try something new, it was a perfect match. My first glass of this was the new beverage experience I'm always on the hunt for. It delivered the initial familiar whiskey flavor, followed rapidly by the mesquite barbecue flavor that's become a hallmark of American cuisine. It was a deliciously unique taste, sweet and smokey with a balanced heat. My city isn't big on barbecue, so my first thought afterward was, "Yum! When was the last time I had ribs?!" If you can partner this drink with a discount on barbecue wings or ribs, you'll be smoking up a whole new slab of revenue.
•
Mike Fernandez is a freelance contributor on all things regarding food, booze, and fun. Growing up in his family’s restaurant business fueled his passion for good eats and tasty treats. By day Mike works in business development for IBI, by night he scours south Florida for the latest trends in food, drinks, and recreation.
IBI November 2023 35
Shorts
INDUSTRY TIDBITS MICHELIN STAR CHEF LIKES THE SMALL-TOWN VIBE (AND BOWLING): Akron, IA, has a little more than 1,500 people in it, plus a chef from a Chicago Michelin Star restaurant, Morton’s Steakhouse. What does he do in this cozy community? He runs Lazy Lanes and serves up the best lunches and dinners around. Chef Gilberto Perez says, “I’m happy. I’m happy to be here. And my family too.” The bowlers at Lazy Lanes are happy too.
MARKETING MAGIC: Main Even in Fayetteville, NC, hyped its opening with a “missing” bowling pins scavenger hunt contest. Clues were found on the website. The first person to find each of the first nine pins gets an invitation to a VIP opening as well as free games for a year. The final golden pin clue bestows Main Event for life to the person who finds the pin. While the community is excited to welcome the venue — full of endless entertainment and activities — the engagement of the community through the scavenger hunt can’t hurt. Main Event Fayetteville will have laser tag, video games, virtual reality, and 18 state-of-the-art bowling lanes. ‘WORLD’S GREATEST FAMILY ENTERTAINMENT CENTER’: Swings-N-Things Fun Park in Olmsted Falls, OH, announced that it has been named the “World’s Greatest Family Entertainment Center” by the national TV show “World’s Greatest.” The show airs on ION Network. Swings-N-Things opened as a freestanding batting cage in 1982 and now the family-owned business has transformed into a 13-acre park featuring miniature golf courses, go-kart tracks, bumper boats, a batting range, outdoor laser tag, paintball, a large indoor game room, and a homemade ice cream shoppe. The TV show “World’s Greatest” is in its 18th season, dedicated to highlighting the world’s greatest companies, products, places, and people. The producers from the show research more than 75,000 businesses and hundreds of industries worldwide to determine which companies are the best of the best.
ONLINE RESERVATIONS. ALWAYS ON.
©2021 Brunswick Bowling Products, LLC. Form #0921-02
Brunswick’s Online Reservations platform provides a convenient and simple way for customers to book their visit, whenever the thought strikes. Bowler information and payment method are captured, creating a smooth and seamless check-in for guests and staff. Increase your lineage by up to 30% and reduce no-shows with Online Reservations, another results-oriented business solution from Brunswick. Reserve your revenue at, brunswickbowling.com/online_reservations.
IAAPA Showcase Sneak Peek
IAAPA SHOWCASE
Brunswick
Join us at IAAPA Expo 2023, Booth 4832. Stop by the Brunswick Innovation Hub to discover the innovative POS functionality of Sync Scoring and Management and how the Sync Service Kiosk streamlines operations and enhances the customer experience. Enjoy a complimentary drink at the Brunswick Brewhouse and try your hand at Duckpin Social®, the revenue-boosting amenity that brings all the advantages of bowling to smaller spaces. Learn more about Spark®, the totally immersive interactive bowling experience that engages every segment of entertainment seekers with software-driven technology and innovation. And discover the dazzling presets and create-your-own possibilities of Nitro division and pin deck lighting systems for transforming your center environment. At Brunswick, Experience is Everything.
AVS Companies - Exclusive Distributor of VRLeo Redefine your arcade with VR. Step into the next-generation of family-friendly VR gaming with VRLeo! Designed with families in mind, VRLeo promises an unattended and immersive gaming experience suitable for all ages. Unique Patented Features for Family Fun: • Automatic Drop-down Headset: Easily slip into VR with a simple touch of the screen. Our intuitive system places the headset down from above to customers, with easy twist adjustment, ensuring a perfect fit every time. • Cushioned Controllers: Comfort meets gameplay. Cushioning will protect controllers from getting damaged if dropped. • Self-Disinfectant System: Innovative UV light disinfecting process. Customers play with peace of mind, knowing each headset is clean and safe. Includes multiple diverse games for everyone! VRLeo is more than just a game—it's an adventure waiting to unfold. Dive into a VR world where reality blurs with fantasy, ensuring fun for the whole family. Visit Booth #1619 at IAAPA Expo to try it yourself!
DFX
DFX is thrilled to be part of IAAPA 2023 at Booth #1874, where we'll showcase our top-selling VERSA line. Our innovative products, including the VERSA LED Masking Unit, VERSA Lamp, VersaCap, VersaBar, VersaPar and intuitive control panel, redefine lighting possibilities in the entertainment industry. Join us to experience these cutting-edge solutions and explore how DFX can elevate your projects. Visit Booth #1874 and discover the future of entertainment lighting!
Contact sales@avscompanies.com or visit avscompanies.com for more information.
BMI Merchandise Say hello to good times with BMI! As the largest distributor of licensed merch, we’ve got our pulse on pop culture with fan favorites like Hello Kitty. Here’s how our wide range of popular merch benefits you: 1. Big-time range. Big-time fun: From teeny-tiny Hello Kitty and Friends blind bags to jumbo Hello Kitty plushies and neon LED lamps, we sell products at every price point, in every category. 2. Top trends to geek out on: That Hello Kitty Funko Pop you’re seeing all over TikTok? We already have it stocked and on its way to your location. 3. Only the best for your guests: That’s why we thoughtfully source products, building relationships with reliable licensors. The result? Big wins for you – namely predictable, competitive pricing from big names like Hello Kitty. Visit bmimerchandise.com to explore our wonderland of merchandise and to order the best Hello Kitty prizes ever.
38 IBI November 2023
Expert Hosiery
Christmas Bowling Socks for Bowling fanatics! Look great at the lanes and in loafers. Christmas Stockings are a great Christmas gift for your Business. Uses: Stocking Stuffers, Gift card holder, Leagues Bowler’s keepsake gift, decorate your center, your staff gift etc. Make Bowling Top Of Mind!! Limited Quantities. Ph: 919-799 7707 E: support@experthosiery.com www.funtimefootwear.com
Great Stocking Stuffer!
Where the Fun Meets the Sole!
IAAPA Showcase Sneak Peek Fun Bowling Leagues BBBI Unveils FUN LEAGUES FOR FECs
The industry’s premier marketing and software development company launched its no-risk league building service in early 2022 and is now expanding from the test phase to a complete industry launch. Centers around the country participated in the www. FunBowlingLeagues.com test phase with phenomenal results. The leagues that BBBI forms are casual, social bowling leagues that attract adults looking for a night out with friends and family. All leagues are a combination of bowling along with food and beverage. Participating centers report that Fun League bowlers spend additional time and money at their location. To learn more about how your center can reap the rewards of having a www.FunBowlingLeagues.com built and delivered to you at no risk, visit booth #1633 to learn more from the team at Bowling Business Builders International (BBBI) to see if your facility qualifies. For more information, contact Bruce@BowlingBusinessBuilders.com or call 877-841-4590 to learn more.
HOLOGATE
Join us at booth 4273 and immerse yourself in the captivating world of HOLOGATE! This year celebrating 20 million VR experiences! With over 450 installations across 42 countries, HOLOGATE proudly stands as the world's largest VR network. Our crowning achievement, the HOLOGATE ARENA, has played a pivotal role in this success story. This pioneering multiplayer VR system isn't just our best-selling product; it's the world's most successful turnkey multiplayer VR solution. With its immersive, social games and a compact footprint, remarkable throughput, and exceptional ROI, it's the top choice for operators worldwide. Step into the world of mind-blowing adventures like our latest release, Ghostbusters VR Academy, available on HOLOGATE ARENA, and fulfill your lifelong dreams of becoming a real-life Ghostbuster! But that's not all – tee off with HOLOGATE HYPER GOLF, a revolutionary blend of mini golf and immersive social experience. Watch as a geometric course comes to life with animations, dynamic props, and electrifying sound and lighting effects, immersing players in a multisensory adventure. This blend of classic mini golf with next-gen technology and increased social interaction is the perfect addition for any venue looking to attract both the traditional and a new generation of players who want to level-up their experience. HYPER GOLF infuses the future into a classic!
These exciting solutions, and many more, await your visit at booth 4273! See you there!
Switch and Save with Intercard at Booth 2206
Experience our latest iTeller PlusXL software and kiosk that expands the future of self-service kiosks in entertainment centers. It can be programmed to upsell guests on additional activities or food and beverage, all based on their initial choices. Intercard customers will receive the updated software for free. Intercard presents its latest Edge Mobile Apps collection, which includes an iWallet that lets guests use Apple Pay and Google Pay. We will also show our E-commerce platform that enables guests to buy in advance game cards, gift cards, package deals and more. Purchases are made securely online and redeemed in your center at a contactless kiosk, saving guests time and reducing labor costs. Switch and save with Intercard. www.intercardinc.com/products
FEC Operators ♥ Kids Bowl Free
If you’re looking for more traffic, data, or revenue, The National Kids Bowl Free Summer Program (KBF) can help you achieve all three. KBF has become a key marketing tool for FEC’s that offer bowling; creating traffic and spending in time for slots where centers want additional business like spring, summer, and fall. Operators enjoy secondary spending on rental shoes, food and beverage, and other attractions of the operation. KBF’s user-friendly, automated system collects customer data from families that register children which includes birthday information and other key marketing data. KBF communicates with families year-round on behalf of the center. Additional revenue from the wildly popular KBF Family Pass, results in centers receiving checks from Family Pass sales which are made on behalf of each participating center. Since 2008 more than 32 million children have been registered for over 1,500 centers throughout the US, Canada, and military installations around the world. Visit us at booth #1633 or call one of our representatives at 877-841-4590 to learn more.
Asphalt Moto Blitz by LAI Games
Expanding on the hugely successful Asphalt 9 series of racing simulators, LAI Games brings the thrill of the world’s top motorcycles to your bowling center! Guests race their friends through exotic real-world locations on high-performance super bikes from top brands including Ducati, Honda, KTM, Yamaha and more. A stunning two-player cabinet attracts guests, while the heart-pounding visuals and expert motion keep them coming back for more. Be sure to try Asphalt Moto Blitz for yourself at the IAAPA Expo in Orlando in LAI Games Booth #731 or learn more at www.laigames.com.
IBI November 2023 39
IAAPA Showcase Sneak Peek Player One Amusement Group
At P1AG we live and breathe amusement. We specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. Incorporating amusement equipment into your operation can be daunting and resource intensive. We offer expert consultation and advice on game room layout design, prize redemption strategies and sourcing the latest equipment, as well as help with set up and ongoing support. Whether you purchase equipment directly or use our Revenue Share program, we have the solution for you. Visit booth #400 at IAAPA to see the hottest new games and learn how we can help you win. • Game 1: Fast & Furious Standard by Raw Thrillz is an exciting new driving game based on the hit movie franchise. Link multiple units to create the ultimate driving experience. Players can select from multiple tracks, various super cars, and wild missions. Drift into this now! • Game 2: The Spider-Man Pusher by Andamiro, based on the much loved Marvel character, is a two-player game that hinges on the players accuracy at launching coins at the targets. Try to launch the coin at the glowing targets to unlock exciting bonus features. Push Spider-Man’s blue ball off the platform to progress along Spidey’s 12-step journey map; complete the map to activate the Rapid Auto Shot. Push a red ball over the edge to activate the high-stakes Big Ball Game for a chance at the ultimate ticket rewards in the Super Spin Game. • Game 3: Skill Fall Revolution by Sega is a stunning new, prize game with irresistible visual spectacle. The vibrant LED header lighting, coupled with the modern see-through design and bright interior lighting, instantly captures players' attention in any space. The mesmerizing rotating prize pedestal showcases all the exciting prizes and is designed to engage players of all ages. Participants must carefully time their button press to unclip the prize and drop it into the win zone. This simple yet exhilarating mechanic ensures an enjoyable experience for everyone.
Raw Thrills
Fast & Furious Arcade is Raw Thrills’ most breathtaking, immersive driving game ever! The top-earning attraction boasts dual 65-inch UHD monitors, a Thrill-D motion platform, a sparkling, LED-bejeweled cockpit, six globetrotting tracks, eight licensed supercars, killer five-channel audio, QR code player stat tracking, and the ability to link up to eight cabinets in four wild colors. Simply put, you need to see it to believe it.
Redemption Plus
Finding the right mix of prizes that helps drive arcade sales while maintaining efficient redemption processes and costs is what a great partner can do for you. Redemption Plus wants to talk about YOU at Booth 1824. Our expert staff will be at the booth to assist you in planning your 2024 redemption program. We will be offering a show special exclusive to booth visitors. Be sure to contact your Account Manager to schedule a time to stop by!
QubicaAMF
Neoverse, the new and immersive bowling entertainment universe from QubicaAMF. Get ready to immerse your guests in a vivid, amazing, multisensory bowling experience. The Neoverse next-level design delivers new dimensions of sight, sound and sensations that promise to WOW, captivate and attract new and existing guests alike. An interconnected ecosystem of technologies, the Neoverse includes an all-new LED Video Wall—unlike any other on the market—that is fully integrated into our products, including the BES X Bowler Entertainment System, HyperBowling, Intelligent Lighting, and more. It’s also backed by a unique cloud-based entertainment library, so you can always add new content to keep things fresh for your guests and deliver an unforgettable experience on every visit! Prepare to be captivated! https://www.qubicaamf.com/neoverse
40 IBI November 2023
vrCAVE
vrCAVE will be showcasing our catalogue of 7 VR escape rooms at IAAPA this year. Full games are 45 minutes long free roam experiences that blend mind-bending escape room puzzles with team-based action. Attendees are welcome to try 10-15 minute demos of their games of choice. We will also have a special announcement of our 8th VR escape room at 2pm, November 14.
Our Business is Building Bowlers
& DELIVERING THEM TO YOUR CENTER
Have your best spring and summer ever! Join the Kids Bowl Free program www.kidsbowlfree.com/centers
PREFERRED VENDOR LIST Apparel EXPERT HOSIERY
Customer Service
919.799.7707
www.funtimefootwear.com support@experthosiery.com
Expert Hosiery is a premiere supplier of high-quality socks to Bowling Centers & FECs. We pride ourselves in lifetime relationships. Socks variety includes White Bowling Socks, Glow Socks, Theme Socks & Custom Logo Socks. Our Customers are our best Testimonial! For orders, call, email or order online 24/7.
Architecture Design DYNAMIC DESIGNS
Howard Ellman
248.644.7275
www.dynamicdesignsinc.net Info@dynamicdesignsinc.net
Interior & Exterior Design – New Concept Development – Planning & Consulting – Architecture – Theme Design – Re-imagining of Existing Facilities
Arcade Distributor AVS COMPANIES
Sales Department
847.439.9400
www.avscompanies.com sales@avscompanies.com
Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.
BETSON ENTERPRISES
Sales Department
800.524.2343
www.betson.com/bowling Sales@betson.com
Betson offers a full assortment of arcade and vending equipment and has the largest inventory selection of new & used games and parts.
Attractions CREATIVE WORKS
Russ Van Natta
317.834.4770
www.thewoweffect.com sales@thewoweffect.com
We create powerful emotions through immersive attractions like laser tag, mini golf, escape rooms, VR, and more. We help you get customers off the couch and into your venue with experiences they can’t get anywhere else.
Automatic Scoring NEW CENTER CONSULTING
Glenn Hartshorn
248.375.2751
www.newcenterconsulting.com ghartsho@yahoo.com
Touch Score – A truly revolutionary scoring upgrade for legacy systems.
STELTRONIC SCORING
Sales Department
800.942.5939
www.steltronicscoring.com Info@steltronicscoring.com
The world’s leading independent automatic scoring manufacturer since 1980.
Capital Equipment/Supplies BRUNSWICK BOWLING PRODUCTS
Michael Postema
231.343.2043
www.brunswickbowling.com Info@brunswickbowling.com
The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.
NEO TAC Frank Bernabei 585.798.6400 Lane Conditioners and Lane Cleaners. Bowling Ball Cleaners And Polishes.
42 IBI November 2023
www.neotac.com 300@neotac.com
PREFERRED VENDOR LIST Capital Equipment/Supplies QUBICAAMF Sales Department 804.569.1000
www.qubicaamf.com info@qubicaamf.com
QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.
SWITCH BOWLING
John Fatigati
201.694.7985
www.switchbowling.com john@switchbowlingusa.com
Offering a full line of equipment, furniture and scoring for everything from modernization to new center builds since 2006, Switch Bowling features Italian designed style built into products with uncompromising quality and value.
Cashless Technology INTERCARD Sales Department 800.732.3770
www.intercardinc.com Sales@intercardinc.com
Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.
SEMNOX SOLUTIONS
Sales Department
610.400.8901
www.semnox.com Sales@semnox.com
Semnox’s online cashless payment systems – a one stop solution for your entire bowling center operations.
Consulting and Management FIRST FRAME BOWLING
Mike Monroe
844.923.2695
www.firstframebowling.com mikebowl44@gmail.com
First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.
TRIFECTA MANAGEMENT GROUP
Bruce Nussbaum
818.879.7100
www.trifecta-mg.com Inquiries@trifecta-mg.com
TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.
Food/Beverage SLRRRP SHOTS
Trent Killian
877.988.8673 ext. 5
www.slrrrp.com tkillian@slrrrp.com
The world’s most award-winning gelatin shots. SLRRRP’s pre-made gelatin shots are made with premium alcohol and plant based ingredients. With a variety of exceptional flavors and colors, here’s no better way for guests to celebrate at your center!
Furniture VENUE INDUSTRIES
Sales Team
855.558.3683
www.venueindustries.com sales@venueindustries.com
Venue Industries is a commercial furniture manufacturer in Tampa, FL. Specializing in custom furniture design, Venue Industries can provide furniture for your entire facility. From bowling sofas, to restaurant seating –– Venue Industries can provide anything you might need for your bowling center or family entertainment center.
IBI November 2023 43
PREFERRED VENDOR LIST Insurance TILTON, THOMAS & MORGAN INSURANCE PROFESSIONALS
W. Tyler Compton
866.233.0266
www.ttminsurance.com tcompton@ttminsurance.com
Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support many state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!
WESTERN BOWLING PROPRIETORS INSURANCE
Cameron Linder
800.200.9998
www.wbpiprogram.com contact@wbpiprogram.com
WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!
Lighting/Sound DECIBEL STUDIOS
Guy O’Hazza
310.693.5165
www.decibel-studios.com guy@decibel-studios.com
Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show control and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.
DFX SOUND VISION
Mike Bovino
800.555.5280
www.dfxsoundvision.com info@dfxsoundvision.com
Your FEC specialists creating extraordinary experiences by providing dynamic audio, video, lighting and automation services and integration that elevate communication and give your entertainment center that WOW factor.
Marketing BBBI/KIDS BOWL FREE
Andy Vasko
877.841.4590
www.kidsbowlfree.com Andy.Vasko@kidsbowlfree.com
At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.
BOWLING LEADS
Zach Boulanger
844.468.4144
www.bowlingleads.com Zach@bowlingleads.com
We help bowling centers find new leads and turn them into raving repeat customers with our done for you automated marketing system.
EBOWL.BIZ & BOWLRX.COM
Carey Tosello
541.549.0999
www.eBowl.biz Carey@eBowl.biz
Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.
THE KAPLOE GROUP
Fred Kaplowitz
516.359.4874
www.kaploegroup.com fredkaplowitz@gmail.com
The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.
Online Reservations ALLEYTRAK
Chris Behling
815.519.9843
www.alleytrak.com Chris@alleytrak.com
AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.
44 IBI November 2023
PREFERRED VENDOR LIST Online Reservations (continued) PARTYWIRKS Sales Department 877.345.4012
www.partywirks.com sales@partywirks.com
Partywirks is more than an online booking software company for parties, events, lane reservations and leagues for your bowling entertainment center. Our easy-to-use, easy-to-manage multi-function system encourages upselling, helps generate future interest, and also allows your visitors to inquire, invite, share, learn, sign waivers, and shop online.
Party Supplies and Novelty Products SIERRA PRODUCTS
Shelly Berry
800.900.7695
www.noveltybowlingstuff.com sales@noveltybowlingstuff.com
Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.
Promotional Products FEC PROMO TOOLS
Sales Department
239.389.9583
www.fecpromotools.com FECpromotools@gmail.com
Bringing marketing and guest experience tools to life! Choose from our selection of predesigned products or work with our team to customize a product line for your business.
Redemption Supplies A&A GLOBAL INDUSTRIES
Sales Department
800.638.6000
www.aaglobal.com Sales@aaglobal.com
A&A Global is the premier distributor of novelty toys, candy, plush, and merchandiser kits for the bulk vending and amusement industries. We take pride in producing fabulous products that keep our customers – and their customers – coming back. With hundreds of new items added to our inventory every week, we have something for everyone.
BMI MERCHANDISE
Sales Department
800.272.6375
www.bmimerchandise.com Sales@bmimerchandise.com
BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.
FUN EXPRESS Sales Department 800.228.8884
www.funexpress.com Orders@funexpress.com
Fun Express is a leading B2B supplier of toys, novelties, giftware and premiums. We feature more than 40,000 items in our product line that range from traditional favorites to the trendy picks of today. We are pleased to offer the best value and product variety in the industry.
SURESHOT REDEMPTION
Corporate Sales
888.887.8738
www.sureshot-redemption.com Sales@sureshot-redemption.com
Sureshot Redemption is your best source for redemption prizes and retail merchandise. Sureshot is the complete package with excellent product selection covering all key categories, excellent customer service, very competitive pricing, and superior quality merchandise. Our newly enhanced website makes ordering easy with capabilities to access your invoices, tracking information and EPLs for each order online. For more information, call or email us now and join the Sureshot Family!
REDEMPTION PLUS
Mike Tipton
888.564.7587
www.redemptionplus.com Smile@redemptionplus.com
Products that perform. Services that simplify.
IBI November 2023 45
PREFERRED VENDOR LIST Training TRAINERTAINMENT
Beth Standlee
www.Trainertainment.net Beth@trainertainment.net
817.886.4840
Fun Training – Serious Results.
Virtual Reality VRCAVE Alex Rossol
www.vrcave.ca/ibi
780.577.9655
sales@vrcave.ca
vrCAVE produces premium VR escape room products suited for any bowling alley or FEC looking to add VR as an option to their establishment. They work with companies of all sizes, help with the headset installation, and provide the software and technical support.
Shorts
EXPANSIONS, OPENINGS & NEW BEGINNINGS MICHIGAN: Bowlero—grows again. The ever-expanding bowling entertainment company has acquired Michigan venues Merri-Bowl Lanes, in Livonia, and BAM! Entertainment Center, in Holland. This marks the 4th and 5th locations in the state that are expected to close in the fall of 2023 and reopen as Bowleros. Tom Shannon, president and CEO of the corporation, shared, “These acquisitions align with our ongoing strategic growth initiatives of buy, build and convert. We look forward to our continued growth as we welcome these additions to our portfolio.”
NEW JERSEY: Circle Bowl & Entertainment in Ledgewood has acquired Stelton Lanes in Piscataway and plans on reviving the space. Stelton Lanes closed in the early days of COVID-19; it originally opened in the 1960s. The re-do will have 14 bowling lanes, a pro shop, a full-service restaurant and bar, an arcade, television wall, private party rooms, and a gift shop.
GEORGIA: Strike Zone 10, a family entertainment venue in Moultrie, is open. It has 15,000 square feet of fun spaces consisting of 10 bowling lanes, an arcade with more than 25 games, and an event room that can accommodate 60 to 80 guests. Just hanging out and bowling, there is Cura-Cura lounge. Owner Rajen Raval has plans to create a bowling league, tentatively for seniors. Strike Zone 10 is entertainment that residents of Moultrie can enjoy without going to surrounding counties.
46 IBI November 2023
ORLANDO: A new area called The Alley has opened at Splitsville Luxury Lanes in Downtown Disney at Disneyland in Anaheim. Exclusive to Splitsville customers, The Alley offers live music, games including corn hole, and a lounge area, while waiting to bowl.
Classifieds
NEW Print & Digital Opportunities • Print & Digital Magazine Delivered Monthly • Digital Newsletter Delivered Monthly • Website Exposure Through Content Marketing Opportunities and Lead Generation System • E-Send Distribution Offered on a Limited Basis • Specialty Print & Mailing Services • Marketing Consultation and Special Promotions • Joint Venture Opportunities
For Sales and Unique Marketing Partnerships, contact Natalie Davis | 239.821.2534 | Natalie@BowlingIndustry.com
SIMPLIFY YOUR ACCOUNTING & GROW YOUR BUSINESS Powerful Reports
Find out what lanes are used how often, how much each lane is bringing in revenue, the average amount of food and drink sold per lane and more!
Live Dashboard Data
Access to-the-minute income from your phone, tablet or computer.
Simple Integrations
Easily integrate with Quickbooks, Intercard, and Conqueror Authorized Dassle Distributor
Travis Harper, Certified Dassle Trainer travis@firstframebowling.com (330)615-9112
IBI November 2023 47
Classifieds Ruidoso, New Mexico
BOWLING CENTER FOR SALE Profitable Center in Plattsburgh NY. 32 synthetic lanes, auto scoring, full service restaurant/bar with fully equipped pro shop. Contact Chris King 518-569-2704 chrisking@fesetterealty.com EDUCATION & TRAINING PRO SHOP TRAINING. Classes always forming. Jayhawk Bowling Supply (800)255-6436 or jayhawkbowling.com. EQUIPMENT FOR SALE
RUIDOSO BOWLING CENTER!
Approximate 11,234 sq. ft. building and 37,418 sq. ft. land (0.859 acre). Approximate 170’ Mechem Dr. (State Hwy. 48) frontage. Fullservice bowling-entertainment facility with 10 lanes-Brunswick A-2 pinsetters and Kegal lane machine with updated Qubica scoring system with auto bumpers. Ample paved parking and exterior heated slab entry. 30+ years of bowling operation. Includes lounge bar, small pro shop, cafe area, game area, three bathrooms, and FF&E. CFA heat/ac, security, and cameras. Updates made of interior/ exterior. Improvements made list available. Drill press for bowling balls. C-2 Community Business District zoning. High-traffic area. Call for details
RUIDOSO BOWLING CENTER richard@ruidosorealestate.com
48 IBI November 2023
NEW & USED Pro Shop Equipment. J ayhawk Bowling Supply. (800)255-6436 or jayhawkbowling.com. EXPERIENCED MECHANIC N EEDED FOR 32 LANE CENTER Great opportunity in the Tampa Bay area 8270 AMF Pinsetters // Salary and benefits determined by experience // E-Mail resume to manager@oakfieldlanes.com or Call Tammy Jacobs @ (813) 681-4783 MECHANIC WANTED GREAT OPPORTUNITY Experienced Bowling mechanic wanted. Bowling center in northwest NJ offering Highly Competitive pay & benefits. Run your own shop. Replacing Retiring mechanic, willing to make smooth transition for our 26 lane center & full service restaurant. Only 3rd mechanic since 1959 for our very stable, family business. Email resume to rob.plenge@comcast.net or Call Rob 908-763-1192 SERVICES AVAILABLE Drill Bit Sharpening and Measure Ball Repair. Jayhawk Bowling Supply. (800)255-6436 or jayhawkbowling.com BOWLING DELIGHTS BOWLING DELIGHTS, an Online retailer and Amazon seller of bowling gifts, novelty and party accessories with over 200 items, is closing and liquidating assets. The Sale includes inventory and/or website domain (www.bowlingdelights.com) and Amazon store. Open to best offer. Flexible payment terms. Please contact KP at 330-304-6868 or sales@bowlingdelights.com for more details.
Classifieds
215 N. Harris St, Tulia, Tx 79088 Call (806) 995-4018 Fax (806) 425-3771
SIGN UP FOR IBI’S NEWLY REBRANDED DIGITAL NEWSLETTER www.BowlingIndustry.com
AMF and some BRUNSWICK PC board repair/exchange. 6 month warranty, fast turnaround. Call or write: WB8YJF Service 5586 Babbitt Road, New Albany, Ohio 43054 Toll Free: 888-902-BOWL (2695) Ph./Fax: (614) 855-3022 (Jon) E-mail: wb8yjf@sbcglobal.net
IBI! GET FEATURED IN
IBI is on the lookout for stories to share with our readers. Other operators love learning from their colleagues!
If you have had success in one of these areas (or a different one) please let us know: • Leagues or tournaments • New streams of revenue • Food or beverage • Youth business • Cutting costs • Added attractions • Special events • Finding staff • Arcade and redemption
Printed in U.S.A. Copyright 2023, Davis Productions Inc. No part of this magazine may be reprinted without the publisher’s permission.
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Hotline: 855-415-7517 Email stephanie@bowlingindustry.com for potential story ideas and features.
Call (239) 821-2534 or E-mail your ad to:
Natalie@bowlingindustry.com IBI November 2023 49
IT PAYS TO BE A READER AND ADVERTISER OF IBI...
INTERNATIONAL BOWLING INDUSTRY MAGAZINE IS GIVING AWAY $30,000 TO BOWLING OPERATORS & Writing Checks to Our Advertisers!
As Part Of IBI’s 30-Year Anniversary, We’re Rewarding Our Readers And Advertisers With A Big Money Giveaway
$30,000 GIVEAWAY TO CENTER OPERATORS Beginning October 1, 2022, IBI will be giving away $1,000 a month for 30 months which can be applied toward goods or services from one of IBI’s qualifying vendors. Each month, operators enter the contest at www.BowlingIndustry.com for their chance to win in that month’s drawing. Once the winner decides on a purchase from an IBI qualified advertiser, IBI will send a check to cover that portion of their purchase. A winner will be selected on the last day of each month. Once the winner is notified, IBI will give them a list of qualifying vendors to choose from. Details and Rules are available at www.BowlingIndustry.com
ATTN: ADVERTISERS….
IF YOUR COMPANY IS AN IBI PREFERRED VENDOR, WE MAY BE SENDING YOU $$$$$ As a thank you to our consistent marketing partners, we’re including you in our milestone anniversary celebration. If one of our winners chooses your company as their selected vendor, we’ll cut you a check on their behalf. IBI’s Preferred Vendors receive a ton of exposure yearround, have exclusive marketing perks, and are included in special promotions like the $30,000 giveaway. For more information on all the benefits of becoming an IBI Preferred Vendor, contact Natalie@BowlingIndustry.com or call 239.821.2534
Sponsored in part by Bowling Business Builders International
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