Lions Daily News 2022 - Tuesday June 21

LIONS DAILY NEWS

LIONS DAILY NEWS

10.00 TALENT BACK TO THE CREATIVE FUTURE – THE FIGHT FOR GREAT TALENT LINKEDIN/LUMIERE

10.30 DATA/TECH & INNOVATION THE NFT REVOLUTION AND WHAT IT MEANS FOR BRANDS VAYNERX/DEBUSSY

11.30 DE&I HARRIS REED –FLUIDITY IS THE FUTURE OF CREATIVITY EDELMAN/DEBUSSY

12.00 CREATIVE EFFECTIVENESS/ BUSINESSS TRANS. QUESTION EVERYTHING DISNEY ADVERTISING AND HYUNDAI/LUMIERE

12.30 DE&I/DATA/TECH & INNOVATION WHO DO YOU WANT TO BE IN THE METAVERSE R/GA/DEBUSSY

13.30 DATA/TECH & INNO. INSTACART CEO FIDJI SIMO IN DEEP CONVERSATION:WHY, HOW AND WHAT? INSTACART/DEBUSSY

14.00 BUSINESS TRANSFORMATION CREATIVITY AS A FORCE FOR GROWTH P&G/LUMIERE

14.30 SUSTAINABILITY BY 2030 EVERY AD WILL BE A GREEN AD ADVERTISING ASSOC & CANNES LIONS/DEBUSSY

15.00 DATA/TECH & INNOVATION REIMAGINING SEARCH –ANY WAY, ANYWHERE GOOGLE/LUMIERE

15.30 DE&I

HISPANIC STARS – THE TALENT AND MARKET OPPORTUNITY WE ARE ALL HUMAN AND INTERPUBLIC GROUP/DEBUSSY

16.15 DE&I/CALL TO ACTION IT’S NOT THE TIME TO PAT OURSELVES ON THE BACK UNSTEREOTYPE ALLIANCE/ DEBUSSY

THE WINNER of the 2022 Outdoor Grand Prix is ‘Liquid Billboard’, an adidas campaign created by Havas Middle East, Dubai. Explaining why the adidas campaign beat off Gold Lions-winning work from the likes of Pepsi, Netflix and Burger King, jury president Eugene Cheong, chief creative officer of DDB Asia, described it as “the kind of spectacle that stops traffic”. ‘Liquid Billboard’ was built around the insight that vast numbers of women in the Middle East feel uncomfortable swimming in public (88% in the region compared to 32% worldwide). The campaign involved build -

ing a huge 3D billboard in which women could swim. Women of any shape, ethnicity or ability were invited to swim in the billboard, in the

‘Traffic-stopping’ billboard takes Outdoor for Havas Jury votes for ‘Elections Edition’

A LEBANESE newspaper that decided not to publish its hotly anticipated elections edition is the winner of the 2002 Print & Publishing Grand Prix.

Jury president Natalie Lam, chief creative officer of Publicis Groupe APAC & MEA, said Impact BBDO Dubai’s disruptive work on behalf of An-Nahar Newspaper “cut through the clutter and sent a strong message to its market”. The decision to cut a key edition was taken against a backdrop of political volatility, with the incumbent Lebanese government seeking to

process becoming ambassadors for the brand’s new inclusive swimwear collection. Amplified across a range of digital and outdoor activations, the ‘Liquid Billboard’ campaign sparked a global conversation in 60 countries and generated $6m in earned media. Cheong said: “For me, this campaign said ‘adidas, welcome back to the game’. For too long, they sat on the sidelines while Nike ran rings around them.” All told, the jury awarded 12 Gold Lions to 10 different campaigns. The US dominated, but there were wins for Brazil, Argentina, Poland/ Netherlands and Singapore/ Malaysia. Asked

CREATIVITY IS CRITICAL FOR GROWTH

delay elections. One reason cited by politicians was a lack of paper and ink — so the AnNahar Newspaper dropped an edition and sent its supplies to the government printer. This helped ensure the elections kept to schedule. “We wanted to support a big idea that would make print exciting for the next generation of creatives coming through,” Lam said. “‘The Elections Edition’ was bold, fresh and simple.” Lam was initially worried about print’s ability to stand out as a medium in a fragmented and

ONE OF the things about the Cannes Lions Festival over the years is that, although creativity remains at its heart, how that creativity shows up is constantly changing. For decades from our launch in 1954 it was a Film Advertising Festival, only adding a Print category in 1992, much to the horror of the delegates that year. But tomorrow night in the Lumiere Theatre we will be presenting the winners from Lions that show just how far creativity has reached into every aspect of modern communications. The Creative Strategy Lions, Creative Commerce Lions, Innovation Lions and Creative Business Transformation Lions will all show just what creativity can do for any organisation, and how critical it is for growth. But the biggest story of this week is surely the dramatic growth in entries to our Creative Effectiveness Lions. This year saw an 83% increase, many them entered by brands themselves, which must be the ultimate proof that the tiresome arguments between effectiveness and creativity might finally be over. Given the choice between the creativity and effectiveness, the smart marketer will have both. I hope you will find the time to go to at least one award show: they really are what this week is all about.

OUTDOOR JURY

EUGENE CHEONG

VML Y&R’s killer concept wins top prize for Health & Wellness

THE WINNER of the 2022 Health & Wellness Grand Prix is ‘The Killer Pack’ from Indian agency VML Y&R. The product, made by Maxx Flash, is a small, biodegradable packet that kills mosquitoes outdoors by destroying their eggs. Simply by leaving the pack in the trash bins, rubbish

‘The Killer Pack’ is brilliant on so many levels’

“’The Killer Pack’ is brilliant on so many levels. It uses existing pesticides, it doesn’t harm other species and it’s extendable to other regions of the world plagued by mosquitoes. All the jury felt very strongly about the product and the campaign’s potential to save lives.”

LIL SUGAR HAS 150 PROBLEMS BUT LOSING AIN’T ONE

dumps, puddles and garden ponds where the insects breed, it has already made a significant difference to

insect-borne malaria cases across India. Announcing the award, Health & Wellness jury president Patri-

cia Corsi, Bayer Consumer Health’s chief marketing and digital officer, and chief information officer said:

Corsi also reported that there had been significant growth in the number of submissions to the Health & Wellness category. “We were very happy to see so many entries,” she added. “But perhaps the most significant thing is that all five continents were represented among the entries. We awarded Health & Wellness Gold Lions to Asian, South American, North American and European agencies.”

MND book banks Pharma Grand Prix

VML Y&R won its second Grand Prix yesterday for ‘I Will Always Be Me’, which took the top honour in the Pharma category. The cam-

paign by VML Y&R New York for Dell Technologies aims to give people with motor neuron disease (MND) the words to express

what they are experiencing and preserve their voices.

Announcing the award, Pharma jury president Brett O’Connor, executive

The thing is that it buys precious time for seriously ill people

O’CONNOR

creative director of VCCP Health, said: “It’s a brilliant project that leverages AI alongside a book of common phrases to massively reduce the amount of time and effort that people with MND have to spend in order to make a ‘bank’ of their voice for when they lose the ability to speak.” MND is a terminal illness that ul-

timately destroys people’s ability to speak. Banking a person’s voice helps them to communicate in the later stages of the disease, but it typically takes three months and requires 1,600 phrases to be banked in order to accurately replicate a voice.

VML Y&R worked with author Jill Twiss to create a short story that people with MND can read to their loved ones. As they read, the system seamlessly banks their voice. All the syllables needed to create a copy of their voice are contained in the book.

“This is such a touching story that really hits you in the feels,” O’Connor added.

“For me and all the jury, the important thing is that it buys precious time for seriously ill people by condensing what used to take three months into 30 minutes.”

SUEANN Tannis, senior director, Integrated Communications at the United Nations Foundation, and president of the Lions Health Grand Prix for Good announced at a press conference yesterday that Lil Sugar – Master of Disguise by Hip Hop Public Health, had won the Grand Prix. The campaign, which uses rap to get its message across to both vulnerable kids and adults, is about fighting the fact that sugar has 150 different names, an obvious ploy by the industrial food industry to hide how much sugar it is putting in processed foods, despite its health risks. “Alongside the many praiseworthy aspects of this hugely important campaign, I’d like to say a word about the genuine inclusivity and diversity of my fellow jurors and thank them for giving me a great judging experience,” Tannis said. “We were judging entries based on equality, justice, inclusiveness and use of technology, among other criteria, and we all agreed that Lil Sugar is a phenomenal piece of work that challenges our assumptions about what’s in our food, and using rap and rappers from the early days of the genre to get kids and adults on board was a master stroke. Lil Sugar has already been seen by three million students across 5,000 schools in the New York area, and it’s eminently scaleable, plus it can adopt any kind of music to reach out to different demographics.”

PATRICIA CORSI

SUEANN TANNIS

BRETT

Dentsu makes history for Vice in Radio & Audio

THE WINNER of the 2022 Radio & Audio Grand Prix is ‘The Unfiltered History Tour’, a thought-provoking campaign for Vice Media by Dentsu Creative Bengaluru/Mumbai/ Gurgaon.

Jury president Mariana O’Kelly, global executive creative director at Ogilvy, said the campaign was “brave, disruptive and articulated the best value in the world, which is the truth”.

‘The Unfiltered History Tour’ centres on 10 iconic artefacts currently located in the British Museum that have been plundered from their homelands. It takes the form of a podcast series and interactive mo -

bile experience in which the true stories of how these objects ended up in the British Museum are told. The objects featured include the Benin Bronzes and the Rosetta Stone. To use the Tour, visitors to

the British Museum point their phones at the objects in question and unlock the multimedia content via an augmented-reality feature. The stories are brought to life by experts with a connection to the homeland of the disputed objects.

O’Kelly said the Radio & Audio category had demonstrated high levels of innovation in 2022, with entries drawn from gaming, NFTs, podcasts and WhatsApp as well as radio. “We wanted to celebrate the widest possible selection of work to make sure we open this category up,” she added. “Our list of winners reflects this diversity of approach.”

‘TRAFFIC-STOPPING’ BILLBOARD TAKES OUTDOOR FOR HAVAS

JURY VOTES FOR ‘ELECTIONS EDITION’

to comment on sector trends, Cheong said: “The jury discussed the fact that a lot of brands want to be seen to be doing good. But consumers can spot bullshit from 100 paces. So it’s important not to do good just for the sake of appearances or to jump on a bandwagon.” fast-moving landscape, “where all the talk is of NFTs and the metaverse”. She added: “But there was a lot of inspiring, powerful and beautiful work on show.” The Print & Publishing jury awarded six Gold Lions to four distinct campaigns. As in Outdoor, ‘Better With Pepsi – McDonald’s’, from OMD New York, picked up three.

CHESS icon turned political activist Garry Kasparov used his Cannes Lions platform to call for unwavering support for Ukraine in its war with Vladimir Putin’s invading Russian army. Denouncing the Russian president as “evil”, he called on delegates to play their part in defending freedom.

“What is at stake is not just Ukraine, but the existence of the kind of world we live in.”

Russia-born Kasparov has been a vocal opponent of Putin for the last 20 years. “How did I know he was a problem? Because I listened to what he said. The way he talked about spheres of influence and the Soviet Collapse persuaded me that democracy was in danger. The thing about dictators is that they lie about what they have done, but they often tell us exactly what they plan to do.”

Kasparov retired from chess in 2005 and turned his attention to pro-democracy activism.

“Friends told me it was a mistake because chess is black and white but politics is grey. But to me what is happening in Ukraine is black and white.”

In terms of what Cannes Lions delegates can do to support the Ukraine effort, Kasparov said the key is to maintain pressure on politicians to see the war through to the end. “Putin has moved to a hybrid strategy which combines military with diplomacy. As the war drags on and there are stories about the energy crisis or disruption to food supplies, it is important not to be dismayed. We need to deliver a message of hope, resilience and defiance to

the public, so that they continue to put pressure on their politicians to act.”

During his talk, Kasparov shared a film featuring Ukraine’s minister of foreign affairs

Dmytro Kuleba in which he urged Cannes Lions delegates to support the Ukraine brand, which stands for “bravery, courage and the future”. Echoing Kasparov, he said: “Russian propaganda is strong, but your creativity is stronger.”

Kasparov was introduced to a packed Lumiere audience by Richard Edelman in a session entitled Garry Kasparov On The Imperative For Brands To Act Now, hosted by Edelman Data & Intelligence yesterday.

Edelman’s data on brand trust and his call for a multi-pronged ‘Regain Ukraine’ initiative — in partnership with Ukraine’s government — will be covered in a later issue of the Lions Daily News.

‘Chess

is black and white but politics is grey’

GARRY KASPAROV

Dentsu targets ‘brands who want a voice in pop culture’

DENTSU International, the global arm of Japanese holding company Dentsu Group, came to Cannes Lions with all creative guns blazing as it launched what it says is an integrated creative network of what the future should look like.

Called Dentsu Creative, this new subsidiary will effectively merge Dentsu’s different creative units, including dentsuMB, 360i and Isobar, to produce a unified single creative division.

This new enlarged unit will inject clients’ creativity needs into all parts of the marketing-and-advertising chain, including media, technology, data analytics,

customer experience management (CMX) and entertainment. “This is a world

first,” said Wendy Clark, Dentsu’s global CEO, on a panel called Designing A Global Creative Network For 2022 And Beyond. Clark, who hit the headlines in 2020 when she left her job as president/ CEO at DDB Worldwide for her current position, was joined on the Cannes Lions stage by Fred Levron, Dentsu’s global chief creative officer, whom she had poached from FCB. Clark reminded the audience that Dentsu’s Japanese owners went on a massive spending spree in the 2010s, including the $4.9bn spent on the media giant Aegis Group. Dentsu recently conducted

a survey with 500 CMOs, 75% of whom said the siloed way creative agencies were currently set up was not fit for purpose. In response, Clark said, Dentsu wanted to make a difference. “We want to be the most integrated creative network in the world.”

Levron explained the vision behind Dentsu Creative: “We asked ourselves, ‘If you had to create a brand new creative network in 2022, what would it look like, having in mind how the world works today and for years to come?’ I want creativity to be the biggest asset that we have.” Levron became responsible for turning that ambition into a reality. “The way we see creative is different compared to everywhere else.” What would distinguish Dentsu from rival holding companies like the UK’s WPP, Omnicom and IPG in the US and France’s Groupe Publicis, he continued, would be its Japanese heritage. “And the fact that we understand the media landscape more than anyone else,” he added. Additionally, he and Clark said that brands should be able to rely on entertainment, as well as advertising, for their marketing messages.

“We want to be the leader for brands who want a voice in pop culture,” Levron said. “It is time for brands to create IP, to move from TV ads to TV shows. We will be known for creating content.”

DENTSU GLOBAL CEO WENDY CLARK

Whatever the season, there’s a reason. New Zealand. flyingfish.nz

‘There’s no time left. We all

Zelenskyy calls on creatives to join the fight for freedom

OLEG Tomin, creative director/director of advertising agency Bart&Fink, recently had the word “give” etched on his skin. It was his first-ever tattoo.

For the Ukrainian creative, the word is also a call to action for the global creative community to give whatever it can to help war-torn Ukraine retaliate against the Russian invasion that stunned the world in February.

Tomin was speaking during yesterday’s Creativity Under Bombs panel session, where he was joined by other Ukrainian creatives from the worlds of music, marketing and media, as well as by Ukraine’s president, Volodymyr Zelenskyy, who sent an exclusive video message. Zelenskyy said he could not think of a better place from which to send that message than the Cannes Lions International Festival of Creativity, where the global creative community normally gathers to exchange ideas on how brands can better reach consumers. Ukraine’s fight for global democracy re -

quires creatives to urge the world to give their time, he said. “The end of this war depends on the world’s attention,” he added.

Zelenskyy’s appeal to the international creative com-

munity to use their skills to help Ukraine fight for its freedom resonated with Tomin, whose family’s life has been destroyed by Russian bombs. And having been deeply moved by his

MeToo still here for you… and you

MORE than 10 years before ‘MeToo’ became a viral hashtag, Tarana Burke was using the term to reach women of colour who had survived sexual violence. While she recognised the powerful empathy of the phrase, she had no idea that it would later be claimed by women all over the world and, ultimately, become a catalyst for global change.

Yesterday’s panel, 5 Years Later – MeToo In 2022, saw Burke, founder and chief vision officer for the MeToo movement discuss with Susan Credle, FCB’s global chair and global chief creative officer, how the movement has evolved

— and where it is headed. “I founded the MeToo movement in Alabama in the early 2000s,” Burke said. “It was a grass roots, community-driven movement that was about healing in action for those that had suffered sexual violence. It grew incrementally over the years.”

The hashtag took off in 2017, when Alyssa Milano tweeted it following a conversation with someone who knew of Burke’s work. But Burke wasn’t fazed by the new and evolving ownership of her idea: “I could have spent a long time fighting for credit, but that makes it all about me. You can call

neighbours sharing what little they had with his family, he said it was that “brilliant act of giving” that prompted him to acquire his first-ever tattoo.

Despite having no media budget, co-panelist Pasha Vrzheshch, co-owner and creative director of Kyivbased Cannes Lions winner Banda Agency, said his company recently asked the international media community to give free space for the ‘Be Brave Like Ukraine’ campaign it created for Zelenskyy’s government. The campaign is already yielding results, having appeared on a variety of major platforms, including New York City’s Times Square. Vrzheshch urged Lions’ delegates to help maintain that momentum.

Another panel speaker was singer-songwriter Jamala — real name Susana Jamaladinova — who won the Eurovision Song Contest for Ukraine in 2016. She appealed to artists to give their voice in protest. “I ask artists not to be silent,” she said.

it MeToo, you can call it ‘survivor justice’… I am here to do this work.”

She added: “Eventually, I got thrust on to the international stage. Although there was a lot of celebrity focus, there were still a lot of questions from normal people, asking: ‘What do I do now we are talking about this?’ My message was: ‘I see you, survivors’ — and to try to keep the focus on the people.”

Closing, Burke pushed back against attempts to catalogue the movement’s overall effectiveness: “Please resist the urge to launch campaigns that ask what MeToo has done in the last five years. I want you to tell a different story — what MeToo has made possible.”

VOLODYMYR

in cl us ivi ty

The Blueprint for Creativity in Health

WEDNESDAY 22 JUNE 12:00, THE FORUM

How to engage with the most diverse audience in the world?

Tianna Bartoletta gOLD-WINNING OLYMPIAN

Claire Gillis ceo vmly&r health

Walter Geer chief experience DESIGN officer VMLY&R HEALTH

Cannes

#WPP

‘The consumer will shape future of advertising, not the industry’

WITH ad budgets shifting to new mediums to align with new ways of reaching targeted consumers, many advertisers are struggling to embrace novel ad practices and formats effectively, delegates heard at a panel hosted by Infillion on Tuesday. However, new solutions are emerging, underpinned by smart use of data and more effective partnerships. The in-depth debate featured Jessica Hogue, general manager measurement and industries, Innovid; Kate Brady, global head of media innovation and partnership development at PepsiCo; Allison Clarke, head of client development at Vizio Ads; and Alex Chatfield, vicepresident, marketplace development at Xandr. Moderator was Lauri Baker, senior vice-president, Partnerships, Infillion. Infillion is the new name for ad tech firm Gimbal following its acquisition of true[X], which aligns with its

mission to solve fragmented market challenges. Baker kicked off with the provocation that “the consumer will shape the future of advertising, not the industry”. Vizio’s Clarke responded:

“Everything that we do is consumer first. We own the hardware and the data that runs through it. We remain very careful about how we

work with partners on our home screen.”

“We are uber-focused on engagement as something we are trying to explore and innovate around,” PepsiCo’s Brady said. “The media landscape is so fragmented, people are skipping through content, so we are looking for new ways to find consumers and engage with them.”

The audience heard that brands can no longer repurpose creative from one medium to another, the clearest example being traditional TV versus CTV. The panel agreed that the streaming revolution requires a dynamic response.

“Our omni-channel marketing platform was invented to transform the TV experience,” Innovid’s Hogue said.

Café has positive impact on Cannes

THE HAVAS Café has become a veritable institution at Cannes Lions, but this well-loved resource isn’t afraid of change. “This year, we’re leading with a sustainable message,” chief communications and CSR officer at Havas Group, Lorella Gessa, said. “The Café for 2022 is our greenest yet. The structure is built from sustainable materials that we plan to recycle in future years, reflecting our Havas Positive Impact programme. The message also continues in the content we are promoting — we have panels on everything from greenwashing to diversity.”

Hosting Lions delegates

and the broader Havas and Vivendi family since 2006, the meeting, networking and entertainment space has evolved from a tiny terrace welcoming Havas

The Café for 2022 is our

people into an industry influencer in its own right. Nobel prize winner, geographer, ecologist and global ecosystems expert Wolfgang Cramer will speak at the Café at 17.00

“She explained how Innovid, which inserts interactive objects into video across a wide range of channels, was transforming access to consumer insights in myriad ways.

“There has been a tension about creating multiple versions of creative — and a tendency to cut up and repackage the original ad. That comes from a reluctance to have more production costs too. The tech is moving to respond to that.” Chatfield of Xandr, the advertising and analytics subsidiary of Microsoft, said that increasingly sophisticated consumers were a positive thing. “One benefit of the pandemic has been consumers getting used to using QR codes, and are now able to engage with creative in that way. The even more interesting engagement type that is coming is voice. You can already talk to your TV, but to be able to engage with TV and talk to a creative is really interesting. It will create really interesting data.” Baker concluded: “The future is about engagement, not impressions.”

today about environmental risk; while Italian artist Dario Tironi is in residence all week, creating four sculptures of heads from waste collected along the Croisette for Havas’ ‘Face Our Waste’ campaign. “We are also fundraising for local NGO NaturDive which protects marine ecology. We’ll be offsetting carbon generated by our travel to Cannes by contributing to another NGO, Pure Project, which focuses on reforestation,” Gessa added. “It’s my last year managing the Havas Café and I’m going to miss it — but I’m taking on the challenge of becoming chief communications officer for our parent company Vivendi — which will be an exciting new adventure.”

HAVAS GROUP’S LORELLA GESSA

greenest yet

LORELLA GESSA

MODERATOR LAURI BAKER OF INFILLION (LEFT); INNOVID’S JESSICA HOGUE; VIZIO ADS’ ALLISON CLARKE; XANDR’S ALEX CHATFIELD; AND PEPSICO’S KATE BRADY

From gaming and the metaverse to AI and data, the technological revolution is happening now and has left the creative industry asking: ‘How can creativity be used to integrate technology into purpose-driven ideas with impactful results?’

By Angel Guerrero, founder, president and editor in chief of Adobo Magazine

ASIAN AGENCIES WEAVE TECH INTO PURPOSE

CREATIVITY

— be it in data, technology, strategy, media, etc. — will be the centre of gravity,” David Droga once said regarding the shift of Accenture Interactive into Accenture Song.

“This new destination is about further connecting and leveraging our collective powers to bring to life the unlimited potential of creativity, tech and data.”

The potential that the collaboration of technology and creativity holds is endless. And the advertising industry is not only paying attention; it’s using it to develop and apply ideas that will create positive change. Here are some campaigns from

Asian agencies that show just how powerful technological innovations driven by creative ideas can be.

‘THE COST OF BULLYING’ FOR SAMSUNG BY CHEIL HONG KONG

With the rise of gaming in China also came the rise of cyberbullying. So, Samsung wanted to make these bullies pay for their actions — literally. To address this serious issue, Cheil Hong Kong and Samsung worked with one of the country’s biggest game developers on their idea to tackle the issue: hack Magic Quest. With ‘The Cost of Bullying’ campaign, in-game prices soared every time any bullying was detected. The result? Over a million users guilty of bullying had to pay up

and reports of in-game bullying dropped by 40% over the twoweek hijack of this year’s biggest game, effectively making a real change in the toxic patterns that could be found in gaming culture.

‘THE NOMINATE ME SELFIE’ FOR POLITICAL SHAKTI AND THE TIMES OF INDIA BY FCB INDIA

To address the severe underrepresentation of women in state parliaments, even though women make up half of the grassroots political workers in India, Political Shakti — a pressure group campaigning for more women in politics — and The Times of India partnered with FCB India to take to social media for their message to be heard.

Working with 140 NGOs with a reach of 45,000 villages, Shakti and The Times of India asked female party leaders everywhere to send their Nominate-me-selfies — complete with their list of achievements and qualifications — to local party leaders via WhatsApp. And before they knew it, their use of the social media age’s ubiquity has turned the campaign into a movement as the initiative shone a bigger light on the situation, not only amplifying the conversation but also resulting in an all-time-high of elected women legislatives rising by 25%.

‘THE

UNFILTERED HISTORY TOUR’ FOR VICE WORLD NEWS BY

DENTSU WEBCHUTNEY GURGOAN, INDIA

The most famous narratives in history are the ones written through a colonial lens — and that’s especially true in the case of The British Museum, the home to over eight million stolen artifacts from around the world and biggest receiver of potentially looted objects. So, to combat the imperial perspectives that form history as the world knows it, Vice World News and Dentsu Webchutney came up with The Unfiltered History Tour. Through Augmented Reality in Instagram Filters, visitors of the museum were able to learn about the artifacts directly from experts from the piece’s country of origin just by scanning disputed museum

artifacts. The feature is not only an immersive audio-visual experience that visitors can enjoy, but it effectively reclaims the history of cultures that the museum has stolen from and started a worldwide conversation on post-colonialism and to whom history really belongs.

The Cost of Bullying

that’s the halfway point between their two locations. With this feature, compromising and figuring out the best way to cut traffic time down when you’re making plans with your loved ones has never been easier. Technology, after all, is best when it’s used to make and nurture connections.

‘CAMOUFLAGE

AGAINST THE MACHINES’ FOR UNLABELED AND NEXUS BY DENTSU INC., TOKYO

TREYNA

‘SAKAY HALFWAY’ FOR SAKAY. PH BY MULLENLOWE

What’s the biggest challenge of dating in Metro Manila? Anyone who’s ever dated someone far away from them in the city knows the answer: it’s the traffic. So, to address the logistical nightmares that Manila traffic imposes on relationships, Sakay.ph and MullenLowe Treyna came up with Sakay Halfway. Sakay Halfway uses GPS tracking and real-time traffic reports to give couples — or whoever wants to meet up — a pinned destination

“This current work from the Asia region quite clearly uses technology with a purpose, and creativity with a heart”

With the rise of technology came the rise of AI-powered surveillance cameras. While this was done with the intention to combat crime, it also poses the many threats that come with compromising people’s privacy and basing identity solely on appearance. So, Unlabeled partnered with NexusVII to create the perfect collection for addressing this problem: ‘Camouflage Against the Machines’. The clothing line consists of items with camouflage that was specifically designed to deceive AI. Using a technological technique called Adversarial Examples which makes AI misclassify objects, the team behind the collection has successfully created designs that confuse AI and make the people wearing them indistinguishable. The campaign’s innovative approach to helping people survive a surveillance society is a perfect example of how creativity-driven ideas can take technological advancements and make them work for the people instead of against them. Running through these recent examples of work from Asian agencies, we can see that purposedriven results are the objective — with creative use of technology the enabler. Creativity is very much the “centre of gravity” here. What’s most striking is that the kind of technology being used is not the most expensive or cuttingedge, but it is the most appropriate. ‘Nominate Me Selfie’ is perhaps the most simple of all — using no-frills smartphones and WhatsApp — to generate change. ‘Unfiltered History’ uses Instagram Filters and AR. Even more technical applications such as ‘The Cost of Bullying’ is only as complex as it needs to be. There are no frills in any of the work. This current work from the Asia region quite clearly uses technology with a purpose, and creativity with a heart.

Join Issa Rae in conversation with:

The Mirror Only Has One Face

Debussy Theatre, Palais I Wednesday, June 22nd 10:30am – 11am

→ Take the Advertising Fairness Pledge and share

Liz Taylor (Ogilvy) Bob Lord (IBM)

FACING THE CHALLENGES OF THE PANDEMIC

The

climate

emergency, COVID-19

and the need for diversity and inclusion are together reshaping business for agencies in the US By Liz Unamo, editor, Hispanic & Media Advertising

AFTER two years of the pandemic, which has transformed the ad industry in general — with changes in creativity driven by the demand for authenticity, honesty and more best practices on the part of brands and agencies addressing the public. The search is on for intangibles in a world that demands accountability in the practices of the industry in general. Understanding that the ad industry must not abandon the sustainable practices learned during the days of the quarantine, controlling CO2e (carbon dioxide equivalent, a global warming element) should be one more entry in the budget of each campaign. Flor Leibaschoff, co-founder/chief creative

officer and Aldo Quevedo, CEO/ creative chairman of BeautifulBeast, said the data show 80% of consumers are more concerned about brands in terms of their being viable in their practices. According to them: “We don’t believe that practice is going anywhere. It’s here to stay if we want to evolve as human beings. At the same time, it needs to feel natural to the brand and message, instead of a forced add-on.” Though quarantining to stop the spread of COVID has only diminished emissions by some 5-to-7%, the pandemic challenge goes far beyond what any advertising campaigns can deal with, according to Gustavo Lauria, co-founder & CCO and Marco Vega, co-founder & president of We Believers: “Now, it is an opportunity to partner and provide creative lateral thinking to

Aldo Quevedo Arelene Armenteros

Checha Agost and Tanya de Poli Diego Wallach Elias Weinstock

Flor Leibaschoff Guillermo Bernal Gustavo Sarkis Gustavo Lauría Ingrid Otero-Smart

Jessica Apellaniz Tony Waissmann Marco Vega

Maria Lujan Donaire Luis Miguel Messianu

Podcasts, music, streaming video, gaming, books, advertising—these industries and more are undergoing a profound transformation as we emerge from the pandemic.

Consumers are more empowered than ever, and markets are evolving quickly.

The 23rd Annual Global Entertainment & Media Outlook delivers key insights, offering five-year forecasts on 14 industry segments across 52 territories, all in a single digital resource.

The Global Entertainment & Media Outlook 2022–2026.

pwc.com/outlook

our clients to question how we make things, how we plug into things, grow things, get around, and keep warm and cold. That is the brief. But we can’t be naive and expect the brief to come from the marketing department. It needs to stream down from boards and investors influential on most Fortune 500 boards, so that companies and brands can then move forward to pursue and press for adherence to ESG (environmental, social and governance) goals.”

DE&I: MEANINGFUL BRAND CONTENT STRATEGY

Relations between brands and consumers have changed. This is not just about providing goods and services with unique selling points that make them more competitive. For Ingrid Otero-Smart, president & CEO and Elias Weinstock, vice-president, chief creative officer of Casanova // McCann, diversity and inclusion must be integral parts of every aspect of a marketing strategy, from contracting the brand’s personnel, to choosing the agency, to creating the content with which a brand targets its market. “Specifically for content, at the centre should be the idea, that’s it. How we convey the idea should take into account DE&I to better reflect our population and so be more effective. The moment we internalise DE&I, it will become a natural part of our process. And it is also key to remember that supporting one segment does not mean excluding others; so it really should be an AND approach, not an OR one.”

Brands will not be successful in the current culture unless DE&I is at the core of their strategy. Many innovative brands take advantage of this focus because they see and understand the power and influence of a group.

“Re-tailoring or totally reinventing a brand’s content based on this creates and fosters inclusiveness and leverages important cultural nuances, while also resonating with more consumer segments on a deeper level. Agencies also must go beyond tailoring their work by equally investing in promoting it through online and social media, as well as more traditional channels. In turn, more consumers will notice these nuances and it will set the stage for a deeper, more meaningful relationship with the brand in the long term, while meeting the DE&I expectations many consumers expect to see today,” founder-chairman at alma/ McDonald’s global chief creative officer DDB, Luis Miguel Messianu says.

DESIGNING EXPERIENCES

Data lead the way, especially in the future of designing experiences. According to Tanya De Poli, and Checha Agost Carreño, joint founders and CCOs of Founders, data are merchandise and the only value they have is when they can be turned into something emotional, into an idea that deeply touches the consumer. “All our strategies are based on data, which lead us to insights that we in turn transform into disruptive creativity. Which we then amplify and make sure the right target sees it at the correct touchpoint of their journey with the brand. We are using technology to build customised experiences both in our world and in the metaverse.” Data help track and identify consumers’ behaviour and trends with greater precision. “This way we can better understand the true identities of our target and establish a deeper connection. It’s interesting how technology and data are actually helping us establish deeper, more human and meaningful connections with our consumers,” chief creative officer at Conill, Gustavo Sarkis, says.

ATTRACTION AND RETENTION

In businesses as competitive as advertising or movies, the search for talent is quite a challenge. One way to keep these creatives is to give them the chance to be successful. “The motivation for a creative is to be able to make the ideas they think up come true and every day I work harder on that. Because that includes me too. Talents look for places where they can develop and I try to create those spaces where talents are not only welcomed but their talent is also used. Far from the factory, closer to art,” CCO of República Havas, Tony Waissmann, says. Meanwhile attraction and retention are basic for talent. “We need to open our horizons and look for talent in different industries. Diversity plays a very important role in talent acquisition and retention. In order to maintain motivation, we focus on creating a strong culture within our agencies and upskill employees by training them in different areas to bolster not only their professional skills, but their personal ones” general manager of Ogilvy Miami, Arlene Armenteros, says.

BUSINESS TRANSFORMATION

The pandemic has had a powerful effect on every aspect of our lives, including the way products and services connect with the public. The most obvious

example of this is the e-commerce boom that came with the quarantine, the prominence of entertainment on demand and of streaming, the new role of digital platforms, the debut of influencers, the development of more innovative virtual experiences — and finally, the defiant metaverse as a new way of connecting. However, these are not the only ways that businesses are evolving. “Nowadays users and consumers need to feel a connection with brands with a no-b-s approach. They need to feel honesty, so evolution not only comes from a technological standpoint but also from a social one,” head of digital integration at Archer Troy, Guillermo Bernal, says. “The challenge facing brands will be to understand and dig into the in-depth change people are undergoing and to be part of this new hybrid lifestyle in an integrated way,” executive creative director at Hoy Buenos Aires/ Havas, Maria Lujan Donaire, adds.

CREATIVE EFFECTIVENESS

Ways exist for testing creativity, ways to measure its effectiveness — and currently the search is on for ways to make advertising both creative and effective. Nonetheless, the ever-changing cultural landscape reveals how the ad industry has come out fighting with such key elements as third-party cookies, return on investment, changes in agency infrastructure, and once again shows the motor of effectiveness to be none other than creativity.

For Diego Wallach, chief creative officer of Publicis WW Mexico:

“Personalisation is an opportunity we can take advantage of. But the key to achieving the best results is still the power of the big idea. The big risk with innovation is confusing it with ideas. Sometimes they come together. But new technologies can’t get results by themselves without an idea.”

Meanwhile Jessica Apellaniz, chief creative officer of Ogilvy LatAm, citing David Ogilvy’s timeless phrase “We sell or else,” focused the power of creativity on those big ideas that get the best results. “A great campaign has high levels of personalisation, while not neglecting to try to connect with as many people as possible. It depends on where you are in the funnel, which personalisation strategy can be followed to generate impact.”

There are new, more adaptable and responsible consumers, and advertising should focus on practices designed for their benefit.

LET’S PLAY AT

BEACH SPOTIFY

Cheil Connec+ in partnership with Contagious invites you to meet…

The Outperformers /

Why is it some brands don’t just outperform their competitors, they outperform their entire category? This week we unveil our exclusive research on this new breed of company, and the new marketing playbook required to not just succeed, but to outperform.

TUESDAY 21 JUNE / 12:00 - 14:00 THE CONTAGIOUS VILLA / CANNES

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The Outperformers report

Grand Prix OUTDOOR

LIQUID BILLBOARD ADIDAS

HAVAS MIDDLE EAST, DUBAI UNITED ARAB EMIRATES

CLASSIC TRACK –– WINNERS –– OUTDOOR

GRAND PRIX

F05/001 • UNITED ARAB EMIRATES

CULTURAL INSIGHT

TITLE • LIQUID BILLBOARD

BRAND • ADIDAS

PRODUCT • SWIMWEAR

ENTERED BY • HAVAS MIDDLE EAST, DUBAI

IDEA CREATION

• HAVAS MIDDLE EAST, DUBAI

PRODUCTION • JACK MORTON WORLDWIDE, DUBAI

PR • RED HAVAS MIDDLE EAST, DUBAI

GOLD AWARDS

A01/036 • USA

FOOD & DRINK CAMPAIGN

TITLE • BETTER WITH PEPSI - MCDONALD’S

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • PEPSICO, PURCHASE

IDEA CREATION

• ALMA DDB, MIAMI

PRODUCTION • CARBOFILMS, WEST HOLLYWOOD

MEDIA • OMD, NEW YORK

PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

A01/037 • USA

FOOD & DRINK CAMPAIGN

TITLE • BETTER WITH PEPSI - BURGER KING

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • PEPSICO, PURCHASE

IDEA CREATION

• ALMA DDB, MIAMI

PRODUCTION • CARBOFILMS, WEST HOLLYWOOD

MEDIA • OMD, NEW YORK

PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

A01/038 • USA

FOOD & DRINK CAMPAIGN

TITLE • BETTER WITH PEPSI - WENDY’S

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • PEPSICO, PURCHASE

IDEA CREATION • ALMA DDB, MIAMI

PRODUCTION • CARBOFILMS, WEST HOLLYWOOD

MEDIA • OMD, NEW YORK

PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

A07/012 • POLAND

MEDIA/ENTERTAINMENT

TITLE • THE ART OF STEALING

BRAND • NETFLIX

PRODUCT • LUPIN

ENTERED BY • GONG, GLIWICE

IDEA CREATION • GONG, GLIWICE/NETFLIX, AMSTERDAM

PRODUCTION • GONG, GLIWICE

MEDIA • WAVEMAKER, WARSAW

PR • MSL, WARSAW

POST PRODUCTION • GONG, GLIWICE

D02/030 • SPAIN

PROMOTIONAL ITEMS & PRINTED MEDIA

TITLE • SCRATCHBOARDS

BRAND • ACTIVISION

PRODUCT • GAMES

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • THE BAIT SHOPPE, NEW YORK/900 FILMS, SAN DIEGO/THE PRODUCER, MADRID

D04/004 • UNITED ARAB EMIRATES

SPECIAL BUILD

TITLE • LIQUID BILLBOARD

BRAND • ADIDAS

PRODUCT • SWIMWEAR

ENTERED BY • HAVAS MIDDLE EAST, DUBAI

IDEA CREATION • HAVAS MIDDLE EAST, DUBAI

PRODUCTION • JACK MORTON WORLDWIDE, DUBAI

PR • RED HAVAS MIDDLE EAST, DUBAI

D04/079 • BRAZIL

SPECIAL BUILD

TITLE • THE REFUGEE JATOBA

BRAND • INSTITUTIONAL

PRODUCT • ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB)

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • HUNGRY MAN, SÃO PAULO/DAHOUSE AUDIO, SÃO PAULO/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/ PINDORAMA FILMES, RIO DE JANEIRO

D05/064 • ARGENTINA

LIVE ADVERTISING AND EVENTS

TITLE • THE ART OF SELF EXAMINTION

BRAND • MACMA

PRODUCT • BREAST CANCER PREVENTION

ENTERED BY • DAVID, BUENOS AIRES

IDEA CREATION • DAVID, BUENOS AIRES

PRODUCTION • POSTER FILMS, BUENOS AIRES

F03/022 • USA

SINGLE-MARKET CAMPAIGN

TITLE • NONARTIFICIAL MÉXICO

BRAND • BURGER KING

PRODUCT • BURGER KING MÉXICO

ENTERED BY • WE BELIEVERS, BROOKLYN

IDEA CREATION • WE BELIEVERS, BROOKLYN

PRODUCTION • RELEVANT, MÉXICO D.F.

MEDIA • E-TRAC, EDO DE MÉXICO

POST PRODUCTION • PICKLE MUSIC, NEW YORK/PENTIMENTO, BUENOS AIRES/DAOCHO, BUENOS AIRES, ARGENTINA

F06/006 • USA

BREAKTHROUGH ON A BUDGET

TITLE • WILMORE FUNERAL HOME

BRAND • STARMED HEALTHCARE

PRODUCT • STARMED HEALTHCARE

ENTERED BY • STARMED HEALTHCARE, CHARLOTTE

IDEA CREATION • BOONEOAKLEY, CHARLOTTE

F07/012 • SINGAPORE

CORPORATE PURPOSE & CSR

TITLE • FLAGS OF GENEROSITY

BRAND • CADBURY

PRODUCT • CADBURY DAIRY MILK

ENTERED BY • OGILVY, SINGAPORE

IDEA CREATION • OGILVY, SINGAPORE/OGILVY MALAYSIA, KUALA LUMPUR

PRODUCTION • PLANET FILMS, KUALA LUMPUR

F07/032 • USA

CORPORATE PURPOSE & CSR

TITLE • PLASTIC FISHING TOURNAMENT

BRAND • AB INBEV/CORONA

PRODUCT • CORONA BEER

ENTERED BY • WE BELIEVERS, BROOKLYN

IDEA CREATION • WE BELIEVERS, BROOKLYN

PRODUCTION • PRIMO CONTENT, MÉXICO CITY/RELEVANT, MÉXICO D.F.

POST PRODUCTION • STEREO MONKEY STUDIO, MIRAFLORES

SILVER AWARDS

A04/004 • GERMANY

AUTOMOTIVE CAMPAIGN

TITLE • IRMA

BRAND • HYUNDAI GLOBAL

PRODUCT • HYUNDAI

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PRODUCTION • SQUARE PIXEL, SÃO PAULO

A04/007 • GERMANY

AUTOMOTIVE CAMPAIGN

TITLE • HAYIAN

BRAND • HYUNDAI GLOBAL

PRODUCT • HYUNDAI

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PRODUCTION • SQUARE PIXEL, SÃO PAULO

B02/055 • THAILAND

CONSUMER GOODS CAMPAIGN

TITLE • LIVING ROOM

BRAND • IKEA TRADING (THAILAND) LTD.

PRODUCT • IKEA

ENTERED BY • OGILVY, BANGKOK

IDEA CREATION • OGILVY, BANGKOK

PRODUCTION • ILLUSION CGI STUDIO, BANGKOK

B02/056 • THAILAND

CONSUMER GOODS CAMPAIGN

TITLE • KITCHEN

BRAND • IKEA TRADING (THAILAND) LTD.

PRODUCT • IKEA

ENTERED BY • OGILVY, BANGKOK

IDEA CREATION • OGILVY, BANGKOK

PRODUCTION • ILLUSION CGI STUDIO, BANGKOK

B02/057 • THAILAND

CONSUMER GOODS CAMPAIGN

TITLE • RESTROOM

BRAND • IKEA TRADING (THAILAND) LTD.

PRODUCT • IKEA

ENTERED BY • OGILVY, BANGKOK

IDEA CREATION • OGILVY, BANGKOK

PRODUCTION • ILLUSION CGI STUDIO, BANGKOK

B09/021 • PORTUGAL

NFPO/CHARITY/GOVERNMENT

TITLE • THE DAY-AFTER-WOMEN’S-DAY NEWSPAPERS

BRAND • RAPARIGAS DA BOLA

PRODUCT • RAPARIGAS DA BOLA

ENTERED BY • HAVAS, LISBON

IDEA CREATION • HAVAS, LISBON

C01/019 • PERU

ANIMATED DIGITAL SCREENS

TITLE • PIXELESS

BRAND • THE HEINEKEN COMPANY

PRODUCT • THE HEINEKEN COMPANY PORTFOLIO IN PERU

ENTERED BY • LIMBA SERVICES SAC (HEINEKEN PERU), LIMA

IDEA CREATION • DO AGENCIA, BUENOS AIRES

PRODUCTION • DO AGENCIA, BUENOS AIRES

C01/021 • ITALY

ANIMATED DIGITAL SCREENS

TITLE • NEVERENDING CHASE

BRAND • AFFINITY - ULTIMA

PRODUCT • PET FOOD

ENTERED BY • HAVAS GROUP ITALY, MILAN

IDEA CREATION • HAVAS GROUP ITALY, MILAN

PRODUCTION • HRCLS, MILANO

MEDIA • HAVAS MEDIA ITALY, MILAN

POST PRODUCTION • STUDIO CIRASA, MILAN

D01/008 • SPAIN DISPLAYS

TITLE • BIHAR: CHOOSING TOMORROW

BRAND • BBK FOUNDATION

PRODUCT • CLIMATE CHANGE AND SUSTAINABILITY AWARENESS

ENTERED BY • BBK FOUNDATION, BILBAO (BIZKAIA)

IDEA CREATION • LLYC, MADRID

PRODUCTION • LLYC, MADRID/ANTIESTATICO, MADRID/GU DESIGN, BASAURI, BIZKAIA

MEDIA • LLYC, MADRID

PR • LLYC, MADRID

POST PRODUCTION • LLYC, MADRID/ANTIESTATICO, MADRID/ FILMAK MEDIA, GERNIKA-LUMO, BIZKAIA

D05/003 • UNITED ARAB EMIRATES

LIVE ADVERTISING AND EVENTS

TITLE • LIQUID BILLBOARD

BRAND • ADIDAS

PRODUCT • SWIMWEAR

ENTERED BY • HAVAS MIDDLE EAST, DUBAI

IDEA CREATION • HAVAS MIDDLE EAST, DUBAI

PRODUCTION • JACK MORTON WORLDWIDE, DUBAI

PR

• RED HAVAS MIDDLE EAST, DUBAI

D05/034 • USA

LIVE ADVERTISING AND EVENTS

TITLE • PLASTIC FISHING TOURNAMENT

BRAND • AB INBEV/CORONA

PRODUCT • CORONA BEER

ENTERED BY • WE BELIEVERS, BROOKLYN

IDEA CREATION • WE BELIEVERS, BROOKLYN

PRODUCTION • PRIMO CONTENT, MÉXICO CITY/RELEVANT, MÉXICO D.F.

POST PRODUCTION

• STEREO MONKEY STUDIO, MIRAFLORES

D06/056 • ITALY

INTERACTIVE EXPERIENCES

TITLE • STARAOKE

BRAND • PRIME VIDEO

PRODUCT • PRIME VIDEO

ENTERED BY • OGILVY, MILAN

IDEA CREATION • OGILVY, MILAN

PRODUCTION • T3KNE, ROME

D07/006 • USA

TRANSIT

TITLE • WILMORE FUNERAL HOME

BRAND • STARMED HEALTHCARE

PRODUCT • STARMED HEALTHCARE

ENTERED BY • STARMED HEALTHCARE, CHARLOTTE

IDEA CREATION • BOONEOAKLEY, CHARLOTTE

D07/034 • BRAZIL

TRANSIT

TITLE • THE REFUGEE JATOBA

BRAND • INSTITUTIONAL

PRODUCT • ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB)

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • HUNGRY MAN, SÃO PAULO/DAHOUSE AUDIO, SÃO

PAULO/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/PINDORAMA FILMES, RIO DE JANEIRO

E02/002 • UNITED ARAB EMIRATES

AMBIENT OUTDOOR

TITLE • LIQUID BILLBOARD

BRAND • ADIDAS

PRODUCT • SWIMWEAR

CLASSIC TRACK –– WINNERS

ENTERED BY • RED HAVAS MIDDLE EAST, DUBAI

IDEA CREATION • HAVAS MIDDLE EAST, DUBAI

PRODUCTION • JACK MORTON WORLDWIDE, DUBAI

PR • HAVAS MIDDLE EAST, DUBAI

E02/066 • FRANCE

AMBIENT OUTDOOR

TITLE • HACK MARKET

BRAND • BACK MARKET

PRODUCT • MARKETPLACE FOR REFURBISHED ELECTRONIC GOODS

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION • ARTISANS DU FILM, PARIS/ADF L’ATELIER, PARIS

F01/013 • UNITED ARAB EMIRATES

LOCAL BRAND

TITLE • THE ELECTIONS EDITION

BRAND • ANNAHAR NEWSPAPER

PRODUCT • ANNAHAR NEWSPAPER

ENTERED BY • IMPACT BBDO, DUBAI

IDEA CREATION

• IMPACT BBDO, DUBAI

PRODUCTION • IMPACT BBDO, DUBAI/DÉJÇVU, DUBAI

PR • IMPACT PORTER NOVELLI, DUBAI

POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI

F03/033 • ITALY

SINGLE-MARKET CAMPAIGN

TITLE • THE GENDERLESS BILLBOARD

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY, MILAN

IDEA CREATION • PUBLICIS ITALY, MILAN

BRONZE AWARDS

A05/023 • SPAIN

RETAIL

TITLE • KFC IKEA

BRAND • KFC

PRODUCT • KFC RESTAURANTS

ENTERED BY • PS21, MADRID

IDEA CREATION • PS21, MADRID MEDIA • PROXIMIA HAVAS, MADRID

A05/038 • CANADA

RETAIL

TITLE • RON’S

BRAND • BURGER KING

PRODUCT • BURGER KING - HOME DELIVERY

ENTERED BY • PUBLICIS MONTREAL, MONTREAL

IDEA CREATION • PUBLICIS MONTREAL, MONTREAL PRODUCTION • ILLUSION CGI STUDIO, BANGKOK

A05/062 • SPAIN

RETAIL

TITLE • RADICCHIO

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • LUNDLUND, STOCKHOLM

B01/031 • USA

FOOD & DRINK CAMPAIGN

TITLE • BETTER WITH PEPSI - MCDONALD’S

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • PEPSICO, PURCHASE

IDEA CREATION • ALMA DDB, MIAMI

PRODUCTION • CARBOFILMS, WEST HOLLYWOOD

MEDIA • OMD, NEW YORK

PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

B01/032 • USA

FOOD & DRINK CAMPAIGN

TITLE • BETTER WITH PEPSI - BURGER KING

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • PEPSICO, PURCHASE

IDEA CREATION • ALMA DDB, MIAMI

PRODUCTION • CARBOFILMS, WEST HOLLYWOOD

MEDIA • OMD, NEW YORK

PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

B01/033 • USA

FOOD & DRINK CAMPAIGN

TITLE • BETTER WITH PEPSI - WENDY’S

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • PEPSICO, PURCHASE

IDEA CREATION • ALMA DDB, MIAMI

PRODUCTION • CARBOFILMS, WEST HOLLYWOOD

MEDIA • OMD, NEW YORK

PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

B05/063 • USA

RETAIL

TITLE • FROM 8:14AM TO 8:17PM

BRAND • POPEYES LOUISIANA KITCHEN

PRODUCT • POPEYES CHICKEN

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • FIVE TO SIXTY, LOS ANGELES

MEDIA • HORIZON MEDIA, NEW YORK

PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

B05/064 • SPAIN

RETAIL CAMPAIGN

TITLE • A DOG’S NAME

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK

B05/065 • SPAIN

RETAIL CAMPAIGN

TITLE • HYDROALCOHOLIC

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK

B05/066 • SPAIN

RETAIL CAMPAIGN

TITLE • THE WRONG MESSAGE

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK

B09/019 • CANADA

NFPO/CHARITY/GOVERNMENT

TITLE • UNCOMFORTABLE TRUTH

BRAND • HUMAN RIGHTS FOUNDATION

PRODUCT • HUMAN RIGHTS FOUNDATION

ENTERED BY • TAXI CANADA, TORONTO

IDEA CREATION • TAXI CANADA, TORONTO

PRODUCTION

• TAXI CANADA, TORONTO

MEDIA • TAXI CANADA, TORONTO

C01/004 • GERMANY

ANIMATED DIGITAL SCREENS CAMPAIGN

TITLE • MINI SKIRT

BRAND • URSULA KARVEN/ FRAUEN100/ HELL & KARRER COMMUNICATIONS GMBH

PRODUCT • PETITION C190

ENTERED BY • THJNK, HAMBURG

IDEA CREATION • THJNK, HAMBURG/THJNK, MUNICH

MEDIA • STROER CORE GMBH & CO. KG, LEVERKUSEN

PR

• THINK AG, HAMBURG

C01/006 • GERMANY

ANIMATED DIGITAL SCREENS CAMPAIGN

TITLE • ALL SHE NEEDS

BRAND • URSULA KARVEN/ FRAUEN100/ HELL & KARRER COMMUNICATIONS GMBH

PRODUCT • PETITION C190

ENTERED BY • THJNK, HAMBURG

IDEA CREATION • THJNK, HAMBURG/THJNK, MUNICH

MEDIA • STROER CORE GMBH & CO. KG, LEVERKUSEN

PR

• THINK AG, HAMBURG

C01/014 • GERMANY

ANIMATED DIGITAL SCREENS CAMPAIGN

TITLE • PERIOD

BRAND • URSULA KARVEN/ FRAUEN100/ HELL & KARRER COMMUNICATIONS GMBH

PRODUCT • PETITION C190

ENTERED BY • THJNK, HAMBURG

IDEA CREATION • THJNK, HAMBURG/THJNK, MUNICH

MEDIA • STROER CORE GMBH & CO. KG, LEVERKUSEN

PR

• THINK AG, HAMBURG

D03/039 • BELGIUM

DESIGN FOR PROMOTIONAL ITEMS

TITLE • THE PONCHO POSTER

BRAND • BRUSSELS MOBILITY

PRODUCT • BIKE FOR BRUSSELS

ENTERED BY • MORTIERBRIGADE, BRUSSELS

IDEA CREATION • MORTIERBRIGADE, BRUSSELS

MEDIA • JCDECAUX, BRUSSELS

D04/023 • ITALY

SPECIAL BUILD

TITLE • DISCOVHERY BILLBOARD

BRAND • TERRE DES HOMMES

PRODUCT • TERRE DES HOMMES

ENTERED BY • ACNE, MILANO

IDEA CREATION • ACNE, MILANO

PRODUCTION • OLYMPIQUE, MILANO

D04/067 • SPAIN

SPECIAL BUILD

TITLE • LA FALLA DE PAPEL

BRAND • NETFLIX

PRODUCT • TV SERIE

ENTERED BY • DAVID, MADRID

IDEA CREATION

• DAVID, MADRID

MEDIA • ALMA MEDIA, MADRID

D05/055 • USA

LIVE ADVERTISING AND EVENTS

TITLE • THE UNWEARABLE COLLECTION

BRAND • BOEHRINGER INGELHEIM

PRODUCT • DISEASE AWARENESS

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION

• DALMATIAN COW, LOS ANGELES/RITMIKA AUDIO

ARTS, SÃO PAULO

D05/060 • USA

LIVE ADVERTISING AND EVENTS

TITLE • LIFE, SCRIPTED: A SERIES OF SCREENPLAYS WRITTEN IN REAL-TIME

BRAND • CHICAGO INTERNATIONAL FILM FESTIVAL

PRODUCT • CHICAGO INTERNATIONAL FILM FESTIVAL

ENTERED BY • OGILVY, CHICAGO

IDEA CREATION • OGILVY, CHICAGO

PRODUCTION

• OGILVY, CHICAGO

POST PRODUCTION • SAROFSKY, CHICAGO

E01/031 • BRAZIL

STANDARD SITES

TITLE • THE REFUGEE JATOBA

BRAND • INSTITUTIONAL

PRODUCT • ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB)

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • HUNGRY MAN, SÃO PAULO/DAHOUSE AUDIO, SÃO

PAULO/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/PINDORAMA FILMES, RIO DE JANEIRO

E02/078 • USA

AMBIENT OUTDOOR

TITLE • CHILLBOARDS

BRAND • COORS LIGHT

PRODUCT • COORS LIGHT

ENTERED BY • DDB, CHICAGO

IDEA CREATION • DDB, CHICAGO/NORD DDB, COPENHAGEN/ ADAM&EVEDDB, LONDON

PRODUCTION • HELO, SANTA MONICA/NORD ID, SANTES

PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, NEW YORK/JSM MUSIC, NEW YORK/CARBON, REDWOOD CITY

F03/028 • USA

SINGLE-MARKET CAMPAIGN

TITLE • NYC SAYS GAY

BRAND • NEW YORK OFFICE OF THE MAYOR

PRODUCT • GAY RIGHTS

ENTERED BY • VMLY&R, NEW YORK

IDEA CREATION

• VMLY&R, NEW YORK

MEDIA • KINETIC WORLDWIDE, NEW YORK

PR • BCW, NEW YORK

F03/048 • SOUTH AFRICA

SINGLE-MARKET CAMPAIGN

TITLE • BRIDE ARMOUR

BRAND • ABINBEV

PRODUCT • CARLING BLACK LABEL

ENTERED BY • OGILVY SOUTH AFRICA, JOHANNESBURG

IDEA CREATION • OGILVY SOUTH AFRICA, JOHANNESBURG

PRODUCTION

• DARLING FILMS, SANDHURST/WE LOVE JAM, CAPE

TOWN/LITTLE BIG PRODUCTIONS, CAPE TOWN

MEDIA • VIZEUM SOUTH AFRICA, RANDBURG

PR • OGILVY SOUTH AFRICA, JOHANNESBURG

POST PRODUCTION • MUSHROOM MEDIA, JOHANNESBURG/ PRIEST POST PRODUCTION, CAPE TOWN

F04/044 • FRANCE

SOCIAL BEHAVIOUR

TITLE • MCDONALD’S - REQRUITMENT

BRAND • MCDONALD’S

PRODUCT • REQRUITMENT

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION

• PUBLICIS CONSEIL, PARIS

MEDIA • STARCOM, PARIS

F04/046 • SPAIN

SOCIAL BEHAVIOUR

TITLE • THE TRUTH IS OUT THERE

BRAND • NETFLIX

PRODUCT • TV SERIES

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

MEDIA • ALMA MEDIA, MADRID

F05/062 • UNITED ARAB EMIRATES

CULTURAL INSIGHT

TITLE • THE ELECTIONS EDITION

BRAND • ANNAHAR NEWSPAPER

PRODUCT • ANNAHAR NEWSPAPER

ENTERED BY • IMPACT BBDO, DUBAI

IDEA CREATION • IMPACT BBDO, DUBAI

PRODUCTION • IMPACT BBDO, DUBAI/DÉJÇVU, DUBAI

PR • IMPACT PORTER NOVELLI, DUBAI

POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI

F07/007 • UNITED ARAB EMIRATES

CORPORATE PURPOSE & CSR

TITLE • LIQUID BILLBOARD

BRAND • ADIDAS

PRODUCT • SWIMWEAR

ENTERED BY • RED HAVAS MIDDLE EAST, DUBAI

IDEA CREATION • HAVAS MIDDLE EAST, DUBAI

PRODUCTION • JACK MORTON WORLDWIDE, DUBAI

PR • HAVAS MIDDLE EAST, DUBAI

F07/048 • BRAZIL

CORPORATE PURPOSE & CSR

TITLE • UNBREAKABLE COURTS

BRAND • INSTITUTIONAL

PRODUCT • BUDWEISER

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • SICARIOS FILMES, SÃO PAULO/LOUD, SÃO PAULO

F07/059 • ITALY

CORPORATE PURPOSE & CSR

TITLE • THE UNWASTED BEER

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY, MILAN

IDEA CREATION • PUBLICIS ITALY, MILAN/PUBLICIS, DUBLIN

PRODUCTION • D12 FILM CLUB, DUBLIN

Grand Prix

Grand Prix

HEALTH TRACK ––

GRAND PRIX

A03/49004 • INDIA

OTC PRODUCTS/DEVICES

TITLE • THE KILLER PACK

BRAND • MAXX FLASH

PRODUCT • MAXX FLASH MOSQUITO REPELLENT COIL

ENTERED BY • VMLY&R, MUMBAI

IDEA CREATION • VMLY&R, MUMBAI

PRODUCTION • MONKEY ON HOT BRICKS, MUMBAI

POST PRODUCTION • MONKEY ON HOT BRICKS, MUMBAI

GOLD AWARDS

A05/12006 • USA

HEALTH & WELLNESS TECH

TITLE • STAYBL

BRAND • DEUTSCHE PARKINSON VEREINIGUNG E.V. (GERMAN PARKINSON ASSOCIATION)

PRODUCT • BROWSER-APP FOR PEOPLE WITH PARKINSON’S DISEASE

ENTERED BY • HAVAS, NEW YORK

IDEA CREATION • HAVAS, NEW YORK/HAVAS GERMANY, DÜSSELDORF

PRODUCTION • HAVAS MEDIA, NEW YORK/HAVAS GERMANY, DÜSSELDORF

MEDIA • HAVAS GERMANY, DÜSSELDORF

PR

• HAVAS GERMANY, DÜSSELDORF

POST PRODUCTION • HAVAS MEDIA, NEW YORK

A05/46002 • USA

HEALTH & WELLNESS TECH

TITLE • PROJECT CONVEY

BRAND • COX COMMUNICATIONS

PRODUCT • DIGITAL CABLE TELEVISION PROVIDER, TELECOMMUNICATIONS AND HOME AUTOMATION

SERVICES

ENTERED BY • COX COMMUNICATIONS, ATLANTA

IDEA CREATION • 180LA

PRODUCTION • UNIT9, LONDON/SANCTUARY CONTENT, NEW YORK

A05/49006 • CANADA

HEALTH & WELLNESS TECH

TITLE • TOUGH TURBAN

BRAND • PFAFF HARLEY-DAVIDSON

PRODUCT • PFAFF HARLEY-DAVIDSON

ENTERED BY • ZULU ALPHA KILO, TORONTO

IDEA CREATION • ZULU ALPHA KILO, TORONTO

PRODUCTION • ZULUBOT, TORONTO

PR • NELSON CONNECTS, TORONTO/SELECT PR, TORONTO

B01/52011 • ITALY

BRAND-LED EDUCATION & AWARENESS

TITLE • THE NIGHT IS YOUNG

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY, MILAN

IDEA CREATION • PUBLICIS ITALY, MILAN

PRODUCTION • GOOD PEOPLE FILMS, ATENE

POST PRODUCTION • PRODIGIOUS, MILAN

B02/9021 • HONDURAS

NON-PROFIT EDUCATION & AWARENESS

TITLE • MORNING AFTER ISLAND

BRAND • GRUPO ESTRATEGIGO GE PAE

PRODUCT • WOMEN RIGHTS

ENTERED BY • OGILVY HONDURAS, TEGIUCIGALPA

IDEA CREATION • OGILVY HONDURAS, TEGIUCIGALPA

PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA

MEDIA • OGILVY HONDURAS, TEGIUCIGALPA

PR • OGILVY HONDURAS, TEGIUCIGALPA

B02/22005 • USA

NON-PROFIT EDUCATION & AWARENESS

TITLE • LIL SUGAR— MASTER OF DISGUISE

BRAND • HIP-HOP PUBLIC HEALTH (HHPH)

PRODUCT • HEALTH AWARENESS CAMPAIGN

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION

• AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK/ZOMBIE STUDIO, SÃO PAULO/CANJA AUDIO CULTURE, CURITIBA/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/ PRODUCERIA, MIAMI

POST PRODUCTION • ASTEROIDE FILMS, CURITIBA/BLURRED VISION ENTERTAINMENT, PHILADELPHIA

B03/8002 • NEW ZEALAND

FUNDRAISING & ADVOCACY

TITLE • DAVID’S UNUSABLES

BRAND • MOTOR NEURONE DISEASE ASSOCIATION NZ

PRODUCT • CHARITY

ENTERED BY • SPECIAL, AUCKLAND

IDEA CREATION • SPECIAL, AUCKLAND

PRODUCTION • SPECIAL, AUCKLAND/THE POST OFFICE, AUCKLAND

MEDIA • SPECIAL, AUCKLAND

PR • SPECIAL, AUCKLAND

SILVER AWARDS

A03/38002 • INDIA

OTC PRODUCTS/DEVICES

TITLE • THE MISSING CHAPTER

BRAND • P&G WHISPER

PRODUCT • WHISPER SANITARY PADS

ENTERED BY • LEO BURNETT, MUMBAI

IDEA CREATION • LEO BURNETT, MUMBAI

PRODUCTION • OFFROAD FILMS, MUMBAI

PR • MSL, MUMBAI

A05/11002 • USA

HEALTH & WELLNESS TECH

TITLE • STAYBL

BRAND • DEUTSCHE PARKINSON VEREINIGUNG E.V. (GERMAN PARKINSON ASSOCIATION)

PRODUCT • BROWSER-APP FOR PEOPLE WITH PARKINSON’S DISEASE

ENTERED BY • HAVAS, NEW YORK

IDEA CREATION • HAVAS, NEW YORK/HAVAS GERMANY, DÜSSELDORF

PRODUCTION • HAVAS MEDIA, NEW YORK/HAVAS GERMANY, DÜSSELDORF

MEDIA • HAVAS GERMANY, DÜSSELDORF

PR • HAVAS GERMANY, DÜSSELDORF

POST PRODUCTION • HAVAS MEDIA, NEW YORK

B01/9011 • ARGENTINA

BRAND-LED EDUCATION & AWARENESS

TITLE • I DON’T REMEMBER

BRAND • ALMA

PRODUCT • ALMA

ENTERED BY • HOY, BUENOS AIRES

IDEA CREATION • HOY, BUENOS AIRES

PRODUCTION • HOY, BUENOS AIRES

PR • HOY, BUENOS AIRES

B01/11002 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS

TITLE • NIKESYNC

BRAND • NIKE

PRODUCT • NIKESYNC APP

ENTERED BY • R/GA, LONDON

IDEA CREATION • R/GA, LONDON

B01/50022 • INDIA

BRAND-LED EDUCATION & AWARENESS

TITLE • ADELI

BRAND • UNIPADS

PRODUCT • UNIPADS REUSABLE SANITARY PADS

ENTERED BY • VMLY&R, MUMBAI

IDEA CREATION • VMLY&R, MUMBAI

PRODUCTION • MONKEY ON HOT BRICKS, MUMBAI

PR • VMLY&R, MUMBAI/SIMULATIONS PUBLIC AFFAIRS MANAGEMENT SERVICES, GUJARAT

B01/52013 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS

TITLE • REVERSE SELFIE

BRAND • DOVE | UNILEVER

PRODUCT • GLOBAL PERSONAL CARE BRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • INDEPENDENT, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK/HALPERN PR, LONDON

POST PRODUCTION • ABSOLUTE, LONDON

B02/15006 • USA

NON-PROFIT EDUCATION & AWARENESS

TITLE • TEENAGE DREAM

BRAND • SANDY HOOK PROMISE

PRODUCT • SANDY HOOK PROMISE | GUN VIOLENCE PREVENTION

NON-PROFIT

ENTERED BY • BBDO, NEW YORK

IDEA CREATION • BBDO, NEW YORK

PRODUCTION • SMUGGLER, NEW YORK

MEDIA • PHD, NEW YORK

PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK

B02/16008 • SWEDEN

NON-PROFIT EDUCATION & AWARENESS

TITLE • EAT A SWEDE

BRAND • SWEDISH FOOD FEDERATION

PRODUCT • EAT A SWEDE

ENTERED BY • MCCANN, STOCKHOLM

IDEA CREATION • MCCANN, STOCKHOLM

PRODUCTION • MRM, BUCHAREST/COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM

MEDIA • UM, BUCHAREST

PR • WEBER SHANDWICK, LONDON/PRIME WEBER SHANDWICK, STOCKHOLM/WEBER SHANDWICK, CHICAGO

POST PRODUCTION • COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM

B02/52010 • USA

NON-PROFIT EDUCATION & AWARENESS

TITLE • LIL SUGAR— MASTER OF DISGUISE

BRAND • HIP-HOP PUBLIC HEALTH (HHPH)

PRODUCT • HEALTH AWARENESS CAMPAIGN

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK/ZOMBIE STUDIO, SÃO PAULO/CANJA

AUDIO CULTURE, CURITIBA/BIZSYS TECNOLOGIA

E PROJETOS ESPECIAIS, SÃO PAULO/PRODUCERIA, MIAMI

POST PRODUCTION • ASTEROIDE FILMS, CURITIBA/ BLURRED VISION ENTERTAINMENT, PHILADELPHIA

B03/12001 • USA

FUNDRAISING & ADVOCACY

TITLE • NONFUNGIBLE TESTICLES

BRAND • MOVEMBER

PRODUCT • MOVEMBER NFT

ENTERED BY • MRM, NEW YORK

IDEA CREATION • MRM, NEW YORK

PRODUCTION

• MRM, NEW YORK/MISHKA NYC, WILLOWICK/ RITMIKA, SÃO PAULO

POST PRODUCTION • VERSUS, NEW YORK

C01/11001 • BRAZIL

CORPORATE IMAGE & COMMUNICATION

TITLE • THE VIRTUAL NODULE

BRAND • AMARO

PRODUCT • FASHION, BEAUTY, WELLNES, DECOR

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

PR • VMLY&R, SÃO PAULO

BRONZE AWARDS

A01/29001 • THAILAND

OTC ORAL MEDICINES

TITLE • THE WISDOM OF THE EAST

BRAND • 5 TAKABB

PRODUCT • 5 TAKABB ANTI-COUGH PILL & SPRAY

ENTERED BY • PHENOMENA CO., BANGKOK

IDEA CREATION • PHENOMENA CO., BANGKOK

PRODUCTION • PHENOMENA CO., BANGKOK

A01/38004 • BRAZIL

OTC ORAL MEDICINES

TITLE • THE TINY POCKET

BRAND • BAYER

PRODUCT • ASPIRIN

ENTERED BY • ALMAPBBDO, SÃO PAULO

IDEA CREATION • ALMAPBBDO, SÃO PAULO/ENERGY BBDO, CHICAGO

PRODUCTION • STUDIO GREAT!, SÃO PAULO/PUNCH AUDIO, SÃO PAULO

MEDIA • OMD, NEW YORK

A02/10001 • USA

OTC APPLICATIONS

TITLE • SEE MY SKIN

BRAND • VASELINE

PRODUCT • VASELINE

ENTERED BY • EDELMAN, NEW YORK

IDEA CREATION • EDELMAN, NEW YORK

PRODUCTION • EDELMAN, NEW YORK/GIRL CULTURE FILMS, MARINA DEL REY/MINDSHARE, NEW YORK

PR

• EDELMAN, NEW YORK

POST PRODUCTION • KYLE NYC, NEW YORK/SONIC UNION, NEW YORK/U-STUDIO, ENGLEWOOD CLIFFS

A04/28002 • UNITED KINGDOM

NUTRACEUTICALS

TITLE • MEMORY TEST

BRAND • SUPRADYN

PRODUCT • SUPRADYN MULTIVITAMIN

ENTERED BY • MULLENLOWE LONDON, LONDON

IDEA CREATION • MULLENLOWE LONDON, LONDON/ MULLENLOWE ISTANBUL, ISTANBUL

PRODUCTION • MULLENLOWE LONDON, LONDON

MEDIA • MEDIACOM, LONDON

PR • KUZGUNCUK, ISTANBUL

B01/9005 • USA

BRAND-LED EDUCATION & AWARENESS

TITLE • «VAX THAT THANG UP»

BRAND • BLK – AFFINITY APP FOR MATCH GROUP

PRODUCT • A DATING APP SPECIFICALLY FOR BLACK DATERS

ENTERED BY • MAJORITY, ATLANTA

IDEA CREATION • MAJORITY, ATLANTA

PRODUCTION • MOTION FAMILY, ATLANTA

PR

• MAJORITY, ATLANTA

B01/12004 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS

TITLE • TOXIC INFLUENCE

BRAND • DOVE | UNILEVER

PRODUCT • GLOBAL PERSONAL CARE BRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

B01/17001 • BRAZIL

BRAND-LED EDUCATION & AWARENESS

TITLE • DIGNITY TO FLOW

BRAND • JOHNSON & JOHNSON

PRODUCT • SEMPRE LIVRE® AND CAREFREE®

ENTERED BY • WUNDERMAN THOMPSON, SÃO PAULO

IDEA CREATION • WUNDERMAN THOMPSON, SÃO PAULO

PRODUCTION • LANDIA, SÃO PAULO/WE4 MUSIC, SÃO PAULO

PR • FLEISHMANHILLARD BRAZIL, SÃO PAULO

POST PRODUCTION • LANDIA, SÃO PAULO

B01/28009 • SPAIN

BRAND-LED EDUCATION & AWARENESS

TITLE • THE BATTLE INSIDE

BRAND • CRIS CANCER FOUNDATION

PRODUCT • CANCER NGO

ENTERED BY • CHEIL WORLDWIDE, MADRID

IDEA CREATION • CHEIL WORLDWIDE, MADRID

PRODUCTION • SOMOS 5, MADRID

B01/50017 • POLAND

BRAND-LED EDUCATION & AWARENESS

TITLE • FIRST AID FOR HUMANITY

BRAND • BNP PARIBAS & THE POLISH RED CROSS

PRODUCT • FIRST AID FOR HUMANITY

ENTERED BY • VMLY&R POLAND, WARSAW

IDEA CREATION

• VMLY&R POLAND, WARSAW

PRODUCTION • WARSAW WITCHES ASSOCIATION

PR • VMLY&R POLAND, WARSAW

POST PRODUCTION • RIO DE POST, WARSAW

B01/51010 • BRAZIL

BRAND-LED EDUCATION & AWARENESS

TITLE • POSTPARTUM UNDER PRESSURE

BRAND • UNILEVER

PRODUCT • BABY DOVE

ENTERED BY • DARK KITCHEN CREATIVES, SÃO PAULO

IDEA CREATION • DARK KITCHEN CREATIVES, SÃO PAULO

PRODUCTION • MYMAMA ENTERTAINMENT, SÃO PAULO

PR • EDELMAN, NEW YORK/TULOM, SÃO PAULO

B02/10012 • CANADA

NON-PROFIT EDUCATION & AWARENESS

TITLE • THE MICROPEDIA OF MICROAGGRESSIONS

BRAND • BLACK BUSINESS AND PROFESSIONAL ASSOCIATION, ET AL.

PRODUCT • THE MICROPEDIA OF MICROAGGRESSIONS

ENTERED BY • ZULU ALPHA KILO, TORONTO

IDEA CREATION • ZULU ALPHA KILO, TORONTO

PRODUCTION • ZULUBOT, TORONTO

POST PRODUCTION • ZULUBOT, TORONTO/PIRATE, TORONTO

B02/10015 • USA

NON-PROFIT EDUCATION & AWARENESS

TITLE • GUN SURVIVOR REVIEWS

BRAND • GUNS DOWN AMERICA

PRODUCT • NON-PROFIT COMBATING GUN VIOLENCE

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION

PRODUCTION

• ENERGY BBDO, CHICAGO

• FLARE BBDO, CHICAGO/ CANJA AUDIO CULTURE, CURITIBA

MEDIA • OMD, NEW YORK

POST PRODUCTION • FLARE BBDO, CHICAGO

B02/16007 • ARGENTINA

NON-PROFIT EDUCATION & AWARENESS

TITLE • FINGER PUPPETS

BRAND • LALCEC

PRODUCT • LALCEC

ENTERED BY • GREY ARGENTINA, BUENOS AIRES

IDEA CREATION

PRODUCTION

• GREY ARGENTINA, BUENOS AIRES

• LANDIA, BUENOS AIRES

MEDIA • MEDIACOM, BUENOS AIRES

PR • GREY ARGENTINA, BUENOS AIRES

POST PRODUCTION • PAPAMUSIC, BUENOS AIRES/ PORTAESTUDIO, BUENOS AIRES

B02/48004 • CANADA

NON-PROFIT EDUCATION & AWARENESS

TITLE • THE MINDSETS PAPER

BRAND • CANADIAN DOWN SYNDROME SOCIETY

PRODUCT • CANADIAN DOWN SYNDROME SOCIETY

ENTERED BY • FCB CANADA, TORONTO

IDEA CREATION • FCB CANADA, TORONTO

PRODUCTION • FUEL CONTENT, TORONTO

POST PRODUCTION • GRAYSON MUSIC, TORONTO/ RADAR STUDIOS, CHICAGO

B02/49002 • FRANCE

NON-PROFIT EDUCATION & AWARENESS

TITLE • PILL-ID

BRAND • PILL-ID

PRODUCT • PILL-ID

ENTERED BY • HEREZIE, PARIS

IDEA CREATION • HEREZIE, PARIS

B03/8003 • POLAND

FUNDRAISING & ADVOCACY

TITLE • LITTLE HEADHUNTERS POWERED BY LINKEDIN

BRAND • THE FOUNDATION K.I.D.S.

PRODUCT • THE FOUNDATION K.I.D.S.

ENTERED BY • PUBLICIS WORLDWIDE POLAND, WARSZAWA

IDEA CREATION • PUBLICIS WORLDWIDE POLAND, WARSZAWA

PRODUCTION • PUBLICIS WORLDWIDE POLAND, WARSZAWA/ PAPAYA FILMS, WARSAW

MEDIA • PUBLICIS WORLDWIDE POLAND, WARSZAWA

PR • MSL POLAND, WARSAW

POST PRODUCTION • PRODIGIOUS POLAND, WARSZAWA

B03/8009 • AUSTRALIA

FUNDRAISING & ADVOCACY

TITLE • DISEASE DILEMMAS

BRAND • GARVAN INSTITUTE OF MEDICAL RESEARCH

PRODUCT • GARVAN INSTITUTE OF MEDICAL RESEARCH

ENTERED BY • DENTSU CREATIVE, SYDNEY

IDEA CREATION • DENTSU CREATIVE, SYDNEY

PRODUCTION • DENTSU CREATIVE, SYDNEY

MEDIA • DENTSU CREATIVE, SYDNEY

PR • DENTSU CREATIVE, SYDNEY

POST PRODUCTION • DENTSU CREATIVE, SYDNEY

B03/51001 • USA

FUNDRAISING & ADVOCACY

TITLE • JUST THE TWO OF US

BRAND • COORDOWN

PRODUCT • WORLD DOWN SYNDROME DAY

ENTERED BY • SMALL, NEW YORK

IDEA CREATION • SMALL, NEW YORK

PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN/ STABBIOLO MUSIC, SARTEANO

POST PRODUCTION • PROXIMA MILANO/BRAVAGENTE AUDIOSOUND AGENCY, MILANO

C03/9003 • CHILE

INSURANCE

TITLE • THE LEGACY OF TOMIII11

BRAND • FUNDACIÎN NUESTROS HIJOS

PRODUCT • FUNDACIÎN NUESTROS HIJOS

ENTERED BY • BBDO CHILE, HUECHURABA

IDEA CREATION • BBDO CHILE, HUECHURABA

PRODUCTION

• ALASKA FILMS, SANTIAGO

PR

• TIRONI Y ASOCIADOS, SANTIAGO

POST PRODUCTION • CLIO MASTERING, SANTIAGO

Grand Prix

GRAND PRIX

D02/32001 • USA

NON-REGULATED

TITLE • I WILL ALWAYS BE ME

BRAND • DELL TECHNOLOGIES & INTEL

PRODUCT • DELL TECHNOLOGIES & INTEL

ENTERED BY • VMLY&R, NEW YORK

IDEA CREATION • VMLY&R, NEW YORK

PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/THE MILL, LOS ANGELES

POST PRODUCTION • HUMAN, NEW YORK

GOLD AWARDS

B02/8003 • CHILE

NON-REGULATED

TITLE • LETTERS FOR A LAW

BRAND • FUNDACIÓN EL HÉRBOLOGO

PRODUCT • FUNDACIÓN EL HÉRBOLOGO

ENTERED BY • BBDO CHILE, HUECHURABA

IDEA CREATION • BBDO CHILE, HUECHURABA

PRODUCTION • ALASKA FILMS, SANTIAGO

MEDIA • MASSIVA PUBLICIDAD EXTERIOR CHILE, HUECHURABA

• ATB COMUNICACIONES, SANTIAGO

PR

POST PRODUCTION • FEELS, SANTIAGO

D01/11001 • USA

REGULATED

TITLE • EYEDAR

BRAND • HORIZON THERAPEUTICS

PRODUCT • EYEDAR APP FOR THE BLIND

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NY

PRODUCTION • DALMATIAN COW, LOS ANGELES

POST PRODUCTION • BLIND PIG, LONDON

SILVER AWARDS

• USA

A01/15002

REGULATED: DIRECT TO CONSUMER

TITLE • NOW YOU KNOW

BRAND • ABBOTT

PRODUCT • ABBOTT/FREESTYLE LIBRE

ENTERED BY • ANOMALY, NEW YORK

IDEA CREATION • ABBOTT LABORATORIES, ALAMEDA/ANOMALY, NY

PRODUCTION • SMUGGLER, NEW YORK/A52, SANTA MONICA/

WORK EDITORIAL, NEW YORK/ELASTIC, SANTA MONICA

POST PRODUCTION • MR PAPE, LONDON/750MPH, TBD/COMPANY 3, NY

A02/52003 • USA

REGULATED: DIRECT TO PATIENT

TITLE • HOUSE RULES

BRAND • EVOFEM

PRODUCT • PHEXXI

ENTERED BY • MCCANN HEALTH, PARSIPPANY

IDEA CREATION • MCCANN HEALTH, PARSIPPANY

PRODUCTION • SMUGGLER, CENTRAL LA

B02/9003 • CHILE

NON-REGULATED

TITLE • LETTERS FOR A LAW

BRAND • FUNDACIÓN EL HÉRBOLOGO

PRODUCT • FUNDACIÓN EL HÉRBOLOGO

ENTERED BY • BBDO CHILE, HUECHURABA

IDEA CREATION • BBDO CHILE, HUECHURABA

PRODUCTION • ALASKA FILMS, SANTIAGO

MEDIA • MASSIVA PUBLICIDAD EXTERIOR CHILE, HUECHURABA

PR • ATB COMUNICACIONES, SANTIAGO

POST PRODUCTION • FEELS, SANTIAGO

D01/49002 • USA

REGULATED

TITLE • EYEDAR

BRAND • HORIZON THERAPEUTICS

PRODUCT • EYEDAR APP FOR THE BLIND

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NY

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NY

PRODUCTION • DALMATIAN COW, LOS ANGELES

POST PRODUCTION • BLIND PIG, LONDON

BRONZE AWARDS

A01/16003 • USA

REGULATED: DIRECT TO CONSUMER

TITLE • NOW YOU KNOW

BRAND • ABBOTT

PRODUCT • ABBOTT/FREESTYLE LIBRE

ENTERED BY • ANOMALY, NEW YORK

IDEA CREATION • ABBOTT LABORATORIES, ALAMEDA/ANOMALY, NY

PRODUCTION • SMUGGLER, NEW YORK/A52, SANTA MONICA/

WORK EDITORIAL, NEW YORK/ELASTIC, SANTA MONICA

POST PRODUCTION • MR PAPE, LONDON/750MPH, TBD/ COMPANY 3, NEW YORK

A02/14001 • USA

REGULATED: DIRECT TO PATIENT

TITLE • HOUSE RULES

BRAND • EVOFEM

PRODUCT • PHEXXI

ENTERED BY • MCCANN HEALTH, PARSIPPANY

IDEA CREATION • MCCANN HEALTH, PARSIPPANY

PRODUCTION • SMUGGLER, CENTRAL LA

D01/12002 • USA

REGULATED

TITLE • EYEDAR

BRAND • HORIZON THERAPEUTICS

PRODUCT • EYEDAR APP FOR THE BLIND

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NY

IDEA CREATION • AREA 23, AN IPG

D02/49001 • USA

NON-REGULATED

TITLE • I WILL ALWAYS BE ME

BRAND • DELL TECHNOLOGIES & INTEL

PRODUCT • DELL TECHNOLOGIES & INTEL

ENTERED BY • VMLY&R, NEW YORK

IDEA CREATION • VMLY&R, NEW YORK

PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/THE MILL, LOS ANGELES POST PRODUCTION • HUMAN, NY

Grand Prix

CLASSIC TRACK –– WINNERS –– PRINT

GRAND PRIX

B01/021 • UNITED ARAB EMIRATES

COMMERCIAL PUBLICATIONS

TITLE • THE ELECTIONS EDITION

BRAND • ANNAHAR NEWSPAPER

PRODUCT • ANNAHAR NEWSPAPER

ENTERED BY • IMPACT BBDO, DUBAI

IDEA CREATION

• IMPACT BBDO, DUBAI

PRODUCTION • IMPACT BBDO, DUBAI/DÉJÇVU, DUBAI

PR • IMPACT PORTER NOVELLI, DUBAI

POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI

GOLD AWARDS

A01/040 • USA

FOOD & DRINK CAMPAIGN

TITLE • BETTER WITH PEPSI - MCDONALD’S

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • PEPSICO, PURCHASE

IDEA CREATION • ALMA DDB, MIAMI

PRODUCTION • CARBOFILMS, WEST HOLLYWOOD

MEDIA • OMD, NEW YORK

PR

• ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

A01/041 • USA

FOOD & DRINK CAMPAIGN

TITLE • BETTER WITH PEPSI - BURGER KING

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • PEPSICO, PURCHASE

IDEA CREATION

• ALMA DDB, MIAMI

PRODUCTION • CARBOFILMS, WEST HOLLYWOOD

MEDIA • OMD, NEW YORK

PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

A01/042 • USA

FOOD & DRINK CAMPAIGN

TITLE • BETTER WITH PEPSI - WENDY’S

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • PEPSICO, PURCHASE

IDEA CREATION • ALMA DDB, MIAMI

PRODUCTION • CARBOFILMS, WEST HOLLYWOOD

MEDIA • OMD, NEW YORK

PR

• ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

D04/008 • CANADA

SOCIAL BEHAVIOUR

TITLE • DRAW KETCHUP

BRAND • KRAFT HEINZ

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • VAPOR MUSIC GROUP, TORONTO

MEDIA • CARAT, TORONTO/STARCOM, CHICAGO

PR • THE COLONY PROJECT, TORONTO

POST PRODUCTION • R+D PRODUCTIONS, TORONTO

D07/005 • NORWAY

CORPORATE PURPOSE & CSR

TITLE • THE TRASH COLLECTION 2021

BRAND • IKEA

PRODUCT • IKEA FURNITURE

ENTERED BY • TRY, OSLO

IDEA CREATION • TRY, OSLO

PRODUCTION • APARENT, OSLO

PR • TRY, OSLO

POST PRODUCTION • APARENT, OSLO

D07/064 • UNITED KINGDOM

CORPORATE PURPOSE & CSR

TITLE • REVERSE SELFIE

BRAND • DOVE | UNILEVER

PRODUCT • GLOBAL PERSONAL CARE BRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • INDEPENDENT, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK/HALPERN PR, LONDON

POST PRODUCTION • ABSOLUTE, LONDON

SILVER AWARDS

A02/042 • USA

CONSUMER GOODS CAMPAIGN

TITLE • SOLDIER

BRAND • LEICA

PRODUCT • SOFORT INSTANT CAMERA

ENTERED BY • HILL HOLLIDAY, BOSTON

IDEA CREATION • HILL HOLLIDAY, BOSTON

A02/043 • USA

CONSUMER GOODS CAMPAIGN

TITLE • RAIN

BRAND • LEICA

PRODUCT • SOFORT INSTANT CAMERA

ENTERED BY • HILL HOLLIDAY, BOSTON

IDEA CREATION • HILL HOLLIDAY, BOSTON

A02/044 • USA

CONSUMER GOODS CAMPAIGN

TITLE • PUDDLE

BRAND • LEICA

PRODUCT • SOFORT INSTANT CAMERA

ENTERED BY • HILL HOLLIDAY, BOSTON

IDEA CREATION • HILL HOLLIDAY, BOSTON

A02/045 • USA

CONSUMER GOODS CAMPAIGN

TITLE • WINE

BRAND • LEICA

PRODUCT • SOFORT INSTANT CAMERA

ENTERED BY • HILL HOLLIDAY, BOSTON

IDEA CREATION • HILL HOLLIDAY, BOSTON

A02/080 • UNITED KINGDOM

CONSUMER GOODS CAMPAIGN

TITLE • ALLYAH

BRAND • DOVE | UNILEVER

PRODUCT • GLOBAL PERSONAL CARE BRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • INDEPENDENT, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK/HALPERN PR, LONDON

POST PRODUCTION

• ABSOLUTE, LONDON

A02/081 • UNITED KINGDOM

CONSUMER GOODS CAMPAIGN

TITLE • GRACE

BRAND

• DOVE | UNILEVER

PRODUCT • GLOBAL PERSONAL CARE BRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION

• OGILVY, LONDON

PRODUCTION • INDEPENDENT, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK/HALPERN PR, LONDON

POST PRODUCTION • ABSOLUTE, LONDON

A02/082 • UNITED KINGDOM

CONSUMER GOODS CAMPAIGN

TITLE • FREYA

BRAND • DOVE | UNILEVER

PRODUCT • GLOBAL PERSONAL CARE BRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • INDEPENDENT, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK/HALPERN PR, LONDON

POST PRODUCTION • ABSOLUTE, LONDON

A02/083 • UNITED KINGDOM

CONSUMER GOODS CAMPAIGN

TITLE • ISABELLE

BRAND • DOVE | UNILEVER

PRODUCT • GLOBAL PERSONAL CARE BRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • INDEPENDENT, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK/HALPERN PR, LONDON

POST PRODUCTION • ABSOLUTE, LONDON

A04/004 • GERMANY

AUTOMOTIVE CAMPAIGN

TITLE • IRMA

BRAND • HYUNDAI GLOBAL

PRODUCT • HYUNDAI

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PRODUCTION • SQUARE PIXEL, SÃO PAULO

A04/005 • GERMANY

AUTOMOTIVE CAMPAIGN

TITLE • KATRINA

BRAND • HYUNDAI GLOBAL

PRODUCT • HYUNDAI

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG PRODUCTION • SQUARE PIXEL, SÃO PAULO

A04/006 • GERMANY

AUTOMOTIVE CAMPAIGN

TITLE • JEBI

BRAND • HYUNDAI GLOBAL

PRODUCT • HYUNDAI

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PRODUCTION • SQUARE PIXEL, SÃO PAULO

A04/007 • GERMANY

AUTOMOTIVE CAMPAIGN

TITLE • HAYIAN

BRAND • HYUNDAI GLOBAL

PRODUCT • HYUNDAI

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PRODUCTION • SQUARE PIXEL, SÃO PAULO

A04/008 • GERMANY

AUTOMOTIVECAMPAIGN

TITLE • BLANCA

BRAND • HYUNDAI GLOBAL

PRODUCT • HYUNDAI

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PRODUCTION • SQUARE PIXEL, SÃO PAULO

A07/034 • ITALY

MEDIA/ENTERTAINMENT CAMPAIGN

TITLE • BATH

BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA

PRODUCT • ROLLING STONE

ENTERED BY • VMLY&R ITALY, MILAN

IDEA CREATION

• VMLY&R ITALY, MILAN

PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN

A07/035 • ITALY

MEDIA/ENTERTAINMENT CAMPAIGN

TITLE • BREAST FEEDING

BRAND • WEB MAGAZINE MAKERS LICENZIATARIO

ROLLING STONE PER L’ITALIA

PRODUCT • ROLLING STONE

ENTERED BY • VMLY&R ITALY, MILAN

IDEA CREATION • VMLY&R ITALY, MILAN

PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN

A07/036 • ITALY

MEDIA/ENTERTAINMENT CAMPAIGN

TITLE • VOMIT

BRAND • WEB MAGAZINE MAKERS LICENZIATARIO

ROLLING STONE PER L’ITALIA

PRODUCT • ROLLING STONE

ENTERED BY • VMLY&R ITALY, MILAN

IDEA CREATION • VMLY&R ITALY, MILAN

PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN

A07/037 • ITALY

MEDIA/ENTERTAINMENT CAMPAIGN

TITLE • TOILET

BRAND • WEB MAGAZINE MAKERS LICENZIATARIO

ROLLING STONE PER L’ITALIA

PRODUCT • ROLLING STONE

ENTERED BY • VMLY&R ITALY, MILAN

IDEA CREATION • VMLY&R ITALY, MILAN

PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN

C01/008 • UNITED ARAB EMIRATES

ADAPTED PRINT

TITLE • THE ELECTIONS EDITION

BRAND • ANNAHAR NEWSPAPER

PRODUCT • ANNAHAR NEWSPAPER

ENTERED BY • IMPACT BBDO, DUBAI

IDEA CREATION • IMPACT BBDO, DUBAI

PRODUCTION • IMPACT BBDO, DUBAI/DÉJÇVU, DUBAI

PR

• IMPACT PORTER NOVELLI, DUBAI

POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI

D04/028 • BRAZIL

SOCIAL BEHAVIOUR

TITLE • NEW ICONIC KISSES

BRAND • MERCADO LIVRE (EBAZAR)

PRODUCT • MERCADO LIVRE

ENTERED BY • GUT, SÃO PAULO

IDEA CREATION • GUT, SÃO PAULO

PRODUCTION • SAIGON, SÃO PAULO/LOUD, SÃO PAULO/ RODRIGO MALTCHIQUE, SP

MEDIA • GUT, SÃO PAULO

PR

• GUT, SÃO PAULO/FLEISHMANHILLARD BRAZIL, SÃO PAULO

POST PRODUCTION • NASH, SÃO PAULO

BRONZE AWARDS

A05/048 • CANADA

RETAIL CAMPAIGN

TITLE • BALLOONS - GRAND OPENINGS - BIG MAC

BRAND • MCDONALD’S CANADA

PRODUCT • MCDONALD’S RESTAURANTS OPENINGS

ENTERED BY • COSSETTE, MONTREAL

IDEA CREATION

• COSSETTE, MONTREAL

CLASSIC TRACK –– WINNERS

A05/049 • CANADA

RETAIL CAMPAIGN

TITLE • BALLOONS - GRAND OPENINGS - FRIES

BRAND • MCDONALD’S CANADA

PRODUCT • MCDONALD’S RESTAURANTS OPENINGS

ENTERED BY • COSSETTE, MONTREAL

IDEA CREATION • COSSETTE, MONTREAL

A05/065 • SPAIN

RETAIL CAMPAIGN

TITLE • THE WRONG MESSAGE

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION

• DAVID, MADRID

PRODUCTION • BLUR FILMS, MADRID/ WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK

A05/069 • SPAIN

RETAIL CAMPAIGN

TITLE • A DOG’S NAME

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK

A05/071 • SPAIN

RETAIL CAMPAIGN

TITLE • RADICCHIO

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • LUNDLUND, STOCKHOLM

A05/072 • SPAIN

RETAIL CAMPAIGN

TITLE • RED BELL PEPPER

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • LUNDLUND, STOCKHOLM

A06/019 • BRAZIL

TRAVEL/LEISURE

TITLE • TAKE THIS AD FOR A RUN

BRAND • GO OUTSIDE

PRODUCT • GO OUTSIDE

ENTERED BY • GO OUTSIDE, SÃO PAULO, SP

IDEA CREATION • TALENT MARCEL, SÃO PAULO

PRODUCTION • MISSION MUSIC, SÃO PAULO

A09/077 • USA

NFPO/CHARITY/GOVERNMENT CAMPAIGN

TITLE • GUNS STATS - PRINT 1

BRAND • CHANGE THE REF

PRODUCT • CHANGE THE REF

ENTERED BY • CHANGE THE REF, PARKLAND

IDEA CREATION • ALMA DDB, MIAMI

A09/078 • USA

NFPO/CHARITY/GOVERNMENT CAMPAIGN

TITLE • GUNS STATS - PRINT 2

BRAND • CHANGE THE REF

PRODUCT • CHANGE THE REF

ENTERED BY • CHANGE THE REF, PARKLAND

IDEA CREATION • ALMA DDB, MIAMI

A09/079 • USA

NFPO/CHARITY/GOVERNMENT CAMPAIGN

TITLE • GUNS STATS - PRINT 3

BRAND • CHANGE THE REF

PRODUCT • CHANGE THE REF

ENTERED BY • CHANGE THE REF, PARKLAND

IDEA CREATION • ALMA DDB, MIAMI

C01/004 • USA

ADAPTED PRINT

TITLE • I WILL ALWAYS BE ME

BRAND • DELL TECHNOLOGIES & INTEL

PRODUCT • DELL TECHNOLOGIES & INTEL

ENTERED BY • VMLY&R, NEW YORK

IDEA CREATION • VMLY&R, NEW YORK

PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/THE MILL, LOS ANGELES

POST PRODUCTION • HUMAN, NEW YORK

D03/012 • UNITED KINGDOM

SINGLE-MARKET CAMPAIGN

TITLE • RECOLOUR THE RAINBOW

BRAND • SKITTLES

PRODUCT • SKITTLES

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON/DDB, CHICAGO

PRODUCTION • DYNAMICHROME, BRENTWOOD

MEDIA • MEDIACOM, LONDON

POST PRODUCTION • ADAM&EVEDDB, LONDON

D04/009 • CANADA

SOCIAL BEHAVIOUR

TITLE • COLOURS OF PRIDE

BRAND • FONDATION ÉMERGENCE

PRODUCT • FONDATION ÉMERGENCE

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

POST PRODUCTION • GRAYSON MUSIC, TORONTO

D06/003 • GERMANY

BREAKTHROUGH ON A BUDGET

TITLE • THE KETCHUP BAN

BRAND • CURTICE BROTHERS

PRODUCT • CURTICE BROTHERS KETCHUP

ENTERED BY • OGILVY GERMANY, FRANKFURT

IDEA CREATION • OGILVY GERMANY, FRANKFURT

MEDIA • OGILVY GERMANY, FRANKFURT

PR • OGILVY GERMANY, FRANKFURT

D07/068 • BRAZIL

CORPORATE PURPOSE & CSR

TITLE • THE REAL PROBLEM BRAND • ATHOS

PRODUCT • LGBTQ+ NEWS

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

PRODUCTION • CORAZON FILMES, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

PR • VMLY&R, SÃO PAULO

Grand Prix

RADIO & AUDIO

THE UNFILTERED HISTORY TOUR

VICE MEDIA

DENTSU CREATIVE, BENGALURU

INDIA

CLASSIC TRACK –– WINNERS

GRAND PRIX

C04/013 • INDIA

BRANDED CONTENT/PODCASTS

TITLE • THE UNFILTERED HISTORY TOUR

BRAND • VICE MEDIA

PRODUCT • BRITISH MUSEUM

ENTERED BY • DENTSU CREATIVE, BENGALURU

IDEA CREATION

• DENTSU CREATIVE, BENGALURU/ DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON

PRODUCTION • DENTSU CREATIVE, BENGALURU

PR

• DENTSU CREATIVE, BENGALURU

POST PRODUCTION

• DENTSU CREATIVE, BENGALURU

GOLD AWARDS

A08/032 • USA

CONSUMER SERVICES/B2B CAMPAIGN

TITLE • RACHEL

BRAND • SPOTIFY

PRODUCT • SPOTIFY ADVERTISING

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION

• WATT WHITE MUSIC, MAPLEWOOD

PR

• AJ MEDIA INC, NEW YORK

A08/033 • USA

CONSUMER SERVICES/B2B CAMPAIGN

TITLE • BRAD

BRAND • SPOTIFY

PRODUCT • SPOTIFY ADVERTISING

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • WATT WHITE MUSIC, MAPLEWOOD

PR • AJ MEDIA INC, NEW YORK

B03/032 • SOUTH AFRICA

SCRIPT

TITLE • “JAB JAB”

BRAND • DISTELL

PRODUCT • SAVANNA CIDER

ENTERED BY • GREY SOUTH AFRICA, JOHANNESBURG

IDEA CREATION • GREY SOUTH AFRICA, JOHANNESBURG

PRODUCTION • FINETUNE STUDIOS, SANDTON

B03/048 • USA

SCRIPT

TITLE • I WILL ALWAYS BE ME

BRAND • DELL TECHNOLOGIES & INTEL

PRODUCT • DELL TECHNOLOGIES & INTEL

ENTERED BY • VMLY&R, NEW YORK

IDEA CREATION • VMLY&R, NEW YORK

PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/THE MILL, LOS ANGELES

POST PRODUCTION • HUMAN, NEW YORK

SILVER AWARDS

A01/007 • SOUTH AFRICA

FOOD & DRINK

TITLE • THE COCA-COLA BEATCAN CAMPAIGN

BRAND • THE COCA-COLA COMPANY SOUTH AFRICA

PRODUCT • COCA-COLA

ENTERED BY • FCB JOHANNESBURG

IDEA CREATION • FCB JOHANNESBURG

PRODUCTION • CAKE FILMS, JOHANNESBURG/ DIGITAL UNION, JOHANNESBURG/AUDIO MILITIA, JOHANNESBURG

A01/026 • COLOMBIA

FOOD & DRINK

TITLE • ROYALTY FREE BOT

BRAND • ABINBEV

PRODUCT • BUDWEISER BUDXRECORDS

ENTERED BY • DAVID, BOGOTÁ

IDEA CREATION • DAVID, BOGOTÁ

PRODUCTION • PIVOTE, BOGOTÁ

MEDIA • ZENITH, BOGOTÁ

POST PRODUCTION • PIVOTE, BOGOTÁ

A07/009 • INDIA

MEDIA/ENTERTAINMENT

TITLE • THE UNFILTERED HISTORY TOUR

BRAND • VICE MEDIA

PRODUCT • BRITISH MUSEUM

ENTERED BY • DENTSU CREATIVE, BENGALURU

IDEA CREATION • DENTSU CREATIVE, BENGALURU/ DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON

PRODUCTION • DENTSU CREATIVE, BENGALURU

PR • DENTSU CREATIVE, BENGALURU

POST PRODUCTION • DENTSU CREATIVE, BENGALURU

B04/005 • SOUTH AFRICA

CASTING & PERFORMANCE CAMPAIGN

TITLE • GLUTEN FREE

• GAME

BRAND

PRODUCT • RETAIL

ENTERED BY • THE ODD NUMBER, JOHANNESBURG

IDEA CREATION

PRODUCTION

• THE ODD NUMBER, JOHANNESBURG

• AQUANOTE PRODUCTIONS, JOHANNESBURG

B04/006 • SOUTH AFRICA

CASTING & PERFORMANCE CAMPAIGN

TITLE • CAFFEIN FREE

• GAME

BRAND

PRODUCT • RETAIL

ENTERED BY

• THE ODD NUMBER, JOHANNESBURG

IDEA CREATION

• THE ODD NUMBER, JOHANNESBURG

PRODUCTION • AQUANOTE PRODUCTIONS, JOHANNESBURG

B04/023 • USA

CASTING & PERFORMANCE

TITLE • NATIVE SPORTSCASTERS

BRAND • AB INBEV

PRODUCT • CORONA

ENTERED BY • WE BELIEVERS, BROOKLYN

IDEA CREATION • WE BELIEVERS, BROOKLYN

PRODUCTION • PRODOERS, NEW YORK

MEDIA • MEDIACOM MEXICO, MEXICO CITY

POST PRODUCTION • PRODOERS, NEW YORK/ PICKLE MUSIC, NEW YORK

C02/011 • UNITED KINGDOM

USE OF AUDIO TECHNOLOGY

TITLE • AUDITORIAL

BRAND • GOOGLE

PRODUCT • ACCESSIBLE EDITORIAL PLATFORM

ENTERED BY • R/GA, LONDON

IDEA CREATION • R/GA, LONDON/THE GUARDIAN, LONDON/ ROYAL NATIONALL INSTITUTE OF BLIND PEOPLE (RNIB), LONDON/GOOGLE, LONDON

PRODUCTION

• R/GA, LONDON/THE GUARDIAN, LONDON/GOOGLE, LONDON

MEDIA • GOOGLE, LONDON

C06/026 • UNITED KINGDOM

AUDIO LED CREATIVITY

TITLE • THE PRINGLESONIC CHIP

BRAND • PRINGLES

PRODUCT • FOOD

ENTERED BY • GREY, LONDON

IDEA CREATION • GREY, LONDON

PRODUCTION • GREY, LONDON

MEDIA • CARAT, LONDON

BRONZE AWARDS

A01/022 • COLOMBIA

FOOD & DRINK

TITLE • WHTSPP RECORDS

BRAND • ABINBEV

PRODUCT • BUDWEISER BUDXRECORDS

ENTERED BY • DAVID, BOGOTÁ

IDEA CREATION • DAVID, BOGOTÁ

PRODUCTION • DRAFTLINE, BOGOTA

MEDIA • ZENITH, BOGOTÁ

POST PRODUCTION • DRAFTLINE, BOGOTA

A05/020 • SPAIN

RETAIL

TITLE • MOM BUT NOT HIS MOM

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • BLUR FILMS, MADRID/ WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK

A05/028 • BRAZIL

RETAIL

TITLE • BLACK BUSINESS BEATS

BRAND • MERCADO LIVRE (EBAZAR)

PRODUCT • INSTITUTIONAL

ENTERED BY • GUT, SÃO PAULO

IDEA CREATION • GUT, SÃO PAULO

PRODUCTION • MAGMA, SÃO PAULO/HEFTY, SÃO PAULO

MEDIA • GUT, SÃO PAULO

PR • GUT, SÃO PAULO

A09/001 • GERMANY

NFPO/CHARITY/GOVERNMENT CAMPAIGN

TITLE • PENSION GAP

BRAND • FRAUEN AUFS PODIUM E.V.

PRODUCT • FRAUENAUFSPODIUM.ORG

ENTERED BY • +KNAUSS, HAMBURG

IDEA CREATION • +KNAUSS, HAMBURG

PRODUCTION • DIE STUBE, HAMBURG

A09/002 • GERMANY

NFPO/CHARITY/GOVERNMENT CAMPAIGN

TITLE • CARE GAP

BRAND • FRAUEN AUFS PODIUM E.V.

PRODUCT • FRAUENAUFSPODIUM.ORG

ENTERED BY • +KNAUSS, HAMBURG

IDEA CREATION • +KNAUSS, HAMBURG

PRODUCTION • DIE STUBE, HAMBURG

A09/003 • GERMANY

NFPO/CHARITY/GOVERNMENT CAMPAIGN

TITLE • POWER GAP

BRAND • FRAUEN AUFS PODIUM E.V.

PRODUCT • FRAUENAUFSPODIUM.ORG

ENTERED BY • +KNAUSS, HAMBURG

IDEA CREATION • +KNAUSS, HAMBURG

PRODUCTION • DIE STUBE, HAMBURG

A09/022 • BRAZIL

NFPO/CHARITY/GOVERNMENT

TITLE • LOS SANTOS +3ºC

BRAND • GREENPEACE

PRODUCT • GREENPEACE

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

PR

• VMLY&R, SÃO PAULO

C02/009 • USA

USE OF AUDIO TECHNOLOGY

TITLE • I WILL ALWAYS BE ME

BRAND • DELL TECHNOLOGIES & INTEL

PRODUCT • DELL TECHNOLOGIES & INTEL

ENTERED BY • VMLY&R, NEW YORK

IDEA CREATION • VMLY&R, NEW YORK

PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/THE MILL, LOS ANGELES

POST PRODUCTION • HUMAN, NEW YORK

C06/018 • USA

AUDIO LED CREATIVITY

TITLE • I WILL ALWAYS BE ME

BRAND • DELL TECHNOLOGIES & INTEL

PRODUCT • DELL TECHNOLOGIES & INTEL

ENTERED BY • VMLY&R, NEW YORK

IDEA CREATION • VMLY&R, NEW YORK

PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/THE MILL, LOS ANGELES

POST PRODUCTION • HUMAN, NEW YORK

C06/023 • INDIA

AUDIO LED CREATIVITY

TITLE • THE UNFILTERED HISTORY TOUR

BRAND • VICE MEDIA

PRODUCT • BRITISH MUSEUM

ENTERED BY • DENTSU CREATIVE, BENGALURU

IDEA CREATION • DENTSU CREATIVE, BENGALURU/ DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON

PRODUCTION

• DENTSU CREATIVE, BENGALURU

PR • DENTSU CREATIVE, BENGALURU

POST PRODUCTION • DENTSU CREATIVE, BENGALURU

D01/010 • SOUTH AFRICA

LOCAL BRAND

TITLE • “JAB JAB”

BRAND • DISTELL

PRODUCT • SAVANNA CIDER

ENTERED BY • GREY SOUTH AFRICA, JOHANNESBURG

IDEA CREATION • GREY SOUTH AFRICA, JOHANNESBURG

PRODUCTION • FINETUNE STUDIOS, SANDTON

D05/017 • INDIA

CULTURAL INSIGHT

TITLE • THE UNFILTERED HISTORY TOUR

BRAND • VICE MEDIA

PRODUCT • BRITISH MUSEUM

ENTERED BY • DENTSU CREATIVE, BENGALURU

IDEA CREATION • DENTSU CREATIVE, BENGALURU/ DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON

PRODUCTION • DENTSU CREATIVE, BENGALURU

PR • DENTSU CREATIVE, BENGALURU

POST PRODUCTION • DENTSU CREATIVE, BENGALURU

D05/018 • USA

CULTURAL INSIGHT

TITLE • NATIVE SPORTSCASTERS

BRAND • AB INBEV

PRODUCT • CORONA

ENTERED BY • WE BELIEVERS, BROOKLYN

IDEA CREATION • WE BELIEVERS, BROOKLYN

PRODUCTION • PRODOERS, NEW YORK

MEDIA • MEDIACOM MEXICO, MEXICO CITY

POST PRODUCTION • PRODOERS, NEW YORK/ PICKLE MUSIC, NEW YORK

D08/009 • USA

MARKET DISRUPTION

TITLE • MUSIC LIBERATES MUSIC MIXTAPE

BRAND • BACARDI

PRODUCT • BACARDI

ENTERED BY • BBDO, NEW YORK

IDEA CREATION • BBDO, NEW YORK

PRODUCTION • STURDY., LOS ANGELES

MEDIA • BBDO, NEW YORK/STURDY., LOS ANGELES

POST PRODUCTION • STURDY., LOS ANGELES

SCREENING SCHEDULE

The Work & Awards Hub

Screening Room 1

Screening Schedule

Classic Track - Film Lions

Monday 20 June

11:00-12:00

A01. Food & Drink 12:00-13:15

A02. Consumer Goods

A03. Healthcare

A04. Automotive

13:15-15:00

15:00-19:00

A05. Retail

A06. Travel/ Leisure

A07. Media/ Entertainment

A08. Consumer Services/ Business to Business

A09. Not-for-profit/ Charity/ Government

Tuesday 21 June

09:00-12:15

12:15-14:45

D01. Screens & Event

D02. Micro-film

D03. New Realities

E01. TV/Cinema Film 14:45-19:00

E02. Online & viral Film

Wednesday 22 June

09:00-12:15

12:15-15:00

15:00-19:00

F01. Local Brand

F02. Challenger Brand

F03. Single-market Campai

F04. Social Behavior

Thursday 23 June

09:00-19:00 Film Lions Shortlist

Friday 24 June

10:00-16:00 Film Lions Shortlist at the Debussy Theatre

The Work & Awards Hub Screening Room 2

Screening Schedule

Craft Track - Film Craft Lions

Monday 20 June

11:00-19:00 Film Craft Lions Shortlist

Tuesday 21 June

09:00-19:00 Film Craft Lions Shortlist

Wednesday 22 June

09:00-19:00 Film Craft Lions Shortlist

Thursday 23 June

09:00-19:00 Film Craft Lions Shortlist

Friday 24 June

09:00-19:00 Film Craft Lions Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.

SCREENING SCHEDULE

The Work & Awards Hub: Screening Room 3

Screening Schedule Entertainment Track

Monday 20 June

11:00 -13:30

13:30-16:00

16:00 -19:00

Entertainment Lions Shortlist

Entertainment Lions for Music Shortlist

Entertainment Lions for Sport Shortlist

Tuesday 21 June

09:00-12:20

12:20-15:40

15:40-19:00

Entertainment Lions Shortlist

Entertainment Lions for Music Shortlist

Entertainment Lions for Sport Shortlist

Wednesday 22 June

09:00-12:20

12:20-15:40

15:40-19:00

Entertainment Lions Shortlist

Entertainment Lions for Music Shortlist

Entertainment Lions for Sport Shortlist

Thursday 23 June

09:00-12:20

12:20-15:40

15:40-19:00

Friday 24 June

09:00-12:20

12:20-15:40

15:40-19:00

Entertainment Lions Shortlist

Entertainment Lions for Music Shortlist

Entertainment Lions for Sport Shortlist

Entertainment Lions Shortlist

Entertainment Lions for Music Shortlist

Entertainment Lions for Sport Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.