Lions Daily News 2022 - Friday June 24 by boutiquemedia

LIONS DAILY NEWS

‘Less Talk, More Bitcoin wins Direct for ‘modern creativity’

DIRECT

Jury President Fred Levron, CCO of Dentsu International, said his jury wanted to show the industry and clients what a direct Cannes Lions winner really looks like. Their choice for Grand Prix? A $13m, 60-second NFL Super Bowl ad for cryptocurrency exchange Coinbase, from Accenture Song, New York, called ‘Less Talk, More Bitcoin’. If that seems counter-intuitive, it’s important to experience the execution. In the midst of 50 or more high-polished NFL commercials from US mega -

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brands, Coinbase elected to use its full minute displaying an image of a QR code onscreen. Reminiscent of an old computer game or retro screensaver, the QR simply bounced around the TV changing colour as it travelled. 20 million Super Bowl fans were interested enough that they decided to click through.

When they did, they arrived on Coinbase’s landing page. Individuals new to Coinbase were invited to join the platform, and receive $15 worth of Bitcoin — an offer that generated 500,000 new

accounts. People already signed up to Coinbase were entered into a $3m sweepstake. “So often, NFL campaigns are about layers and mechanisms and big budgets. But this campaign shows that modern creativity is all about understanding what the audience is doing,” Levron said. “Everyone stopped and engaged with this crazy call to action.”

The Direct Jury also awarded seven Gold Lions to six separate campaigns. Winners hailed from the US, Spain, India, the UAE and Denmark.

First prize for ‘Speaking in Colour’

THE WINNER of the first ever Creative B2B Grand Prix is ‘Speaking in Colour’, a campaign created by Wunderman Thompson Minneapolis for Sherwin-Williams

Coil Coating. Jury President Paul Hirsch, president & chief creative officer, Doremus said the campaign was a “perfectly-targeted B2B execution based on a robust technology that really worked. It covered so much ground from innovation to personalisation, but with the scope to have a global impact.”

At its heart, ‘Speaking in Colour’ is a voice-led technology that allows architects to choose highly nuanced colours simply by explaining what they are looking for and then progressively narrowing down options until they get the exact shade they envisaged. AI-powered natural

language systems mean users can start with a memory or a desirable location such as a ‘Caribbean sunset’ or ‘deep green paddy field’ and then add instructions such as ‘make it moodier’ or ‘add a splash of orange’ to reach their desired end goal.

Hirsch said: “B2B often follows B2C in terms of ideas, but for this first year of the Creative B2B category we really wanted to focus on B2B first ideas. This is something that has started in B2B, but could go on to have an explosive impact when adapted to B2C applications.”

The Jury also awarded three Gold Lions to campaigns from the US (2) and Belgium.

HOPE REEF WINS SECOND GRAND PRIX

‘HOPE Reef’, entered by AMV BBDO London on behalf of Mars Petcare’s Sheba brand, has picked up its second Grand Prix of the week, in the Media category.

The campaign, centred on efforts to revive a coral reef in Indonesia, was selected by a jury determined to “reward bravery and creativity,” Jury President and global CEO of IPG Mediabrands, Daryl Lee, said. The campaign involved growing a living coral bed in the shape of the word Hope – drawing on the expertise of marine scientists and local communities.

The reef acted as a natural billboard that could be seen from space. It was also subject of a dedicated YouTube channel which offered people the option of funding similar coral regrowth projects.

Lee said the goal was to find campaign that “did

‘New solution to an old problem’ wins top prize in Creative Data

THE WINNER of the Creative Data Lions category is Data Tienda, a Mexican campaign to make microcredit loans available to Mexican women, 35 million of whom do not have a bank account and therefore have no formal means of getting a loan to improve their businesses.

Data Tienda gets around this problem by collecting the credit records from the local shops that the women use regularly, and then awarding them a credit score that the banks recognise. The scheme has already enabled thousands of Mexican female entrepreneurs to access loans that had previously been denied.

“It’s a new and original solution to an age-old problem,” Jury President Alan

I love

‘what if’ ideas and this one raises the bar

ALAN KELLY

Kelly, CCO at Rothco/Accenture Song, said. “I love ‘what if’ ideas and this one raises the bar in the category.

There was no need for an army of data specialists. Really you just need a curious mind to come up with something as brilliantly simple as this.” Kelly also revealed some of the trends he and his team of jurors spotted: “Levelling up was a reoccurring theme, and creating a level playing field cropped up in

both The Black Elevation Map campaign and Black Characters. There was also a brilliant anti-hijack ini-

tiative that warns drivers in Johannesburg to avoid places where hijackings are happening.”

Third Grand Prix for ‘History Tour’

VICE Media’s ‘The Unfiltered History Tour’ by Dentsu Creative Bengaluru/Mumbai/Gurgaon has won the Social & Influencer Grand Prix — its third of the

2022 Cannes Lions International Festival of Creativity.

It has already taken the top honours in Brand Experience & Activation and Radio & Audio. The campaign fo-

cuses on a series of culturally significant artefacts that were stolen from their homelands and are now on display in the British Museum. Using an AI filter and

There was no debate about this choice

CAITLIN RYAN

immersive audio, visitors to the British Museum can access an unofficial tour of the objects, revealing how they ended up in London and questioning the right of the Museum to continue to hold on to them.

Social & Influencer jury president Caitlin Ryan,

‘THE BREAKAWAY’ WINS PR FOR BBDO

BBDO Belgium has won its second Grand Prix of the week for its brilliant and inspiring campaign for Decathlon.

It has now added the top prize in PR to its Creative Strategy Grand Prix for ‘The Breakaway: The First eCycling Team For Prisoners’. The campaign uses virtual cycling platform Zwift to allow inmates from a maximumsecurity Belgian prison to cycle and interact with people in the outside world — a life-changing experience that has had a significant impact on the mental-health of the participants. In fact, so positive have the results been that the initiative has now been extended to all Belgian prisoners, with other countries also considering adopting what amounts to a whole new way of rehabilitating offenders.

Meta’s vice-president, EMEA, Creative Shop, said that the jury’s decision had been unanimous: “There was no debate about this choice. This campaign lives beyond the screen and creates a deep personal experience by liberating previously unheard voices. It also taps into natural behaviour. Everyone takes photos in museums and this hijacks those moments to reveal important truths.”

Ryan added: “Because this is a relatively new category, we felt we needed to offer a clear direction to a growing sector and help define the future of the Social & Influencer Lions. So we were looking for ideas that went beyond amplification. We all know that social media can do that, but what comes next?”

PR jury president Judy John, global chief creative officer at Edelman, said: “’The Breakaway’ is amazing on so many levels. We all noticed that every time we watched it, new nuances to the story appeared. It’s inclusive, inspiring and has created a whole new way of thinking about prisoner rehabilitation. It’s also a sustainable idea that’s scalable. It opens up a debate about fairness and empathy, has triggered meaningful change and is very modern in terms of both thought and execution.”

John added that the PR jury’s decision had been unanimous because “this is a movement, not merely a moment, and provides a bridge between the real world and the metaverse”.

CREATIVE DATA JURY PRESIDENT ALAN KELLY

HOPE REEF WINS

SECOND GRAND PRIX

good but authentically linked to the brand’s values and business”.

The Sheba connection is that cat food depends in part on sustainable fish stocks. By regrowing coral, the Hope project also boosted the number of fish in the region.

Looking beyond the Grand Prix, Lee said the Jury favoured campaigns that came up with unexpected, creative and innovative solutions: “We were interested in the hacks, the renegades and disruptors. Attitude was the key for us.”

Nine Golds were awarded including one for ‘Backup Ukraine’, a Grand Prix winner this week. There were Golds for India and Portugal, continuing a strong 2022 campaign for both countries.

Take note: gaming is Gen Z’s favourite digital activity

“GAMING is the biggest art form of our time, and represents a huge opportunity for brands,” according to Activision Blizzard duo Fernando Machado, chief marketing officer, and Pelle Sjoenell, chief creative officer, speaking at Cannes Lions on Thursday. Machado said: “It’s not that gaming is going to be huge in the future. It’s huge now. Candy Crush has more than three billion downloads — that’s half the planet — and 255 million monthly active users.” Activision Blizzard data showed that young people today spend more

time on gaming than on any other digital activity, with original properties like Call of Duty – the biggest game in the world – even dwarfing the use of games branded by Marvel and Star Wars. “It’s also more social than social media,” Sjoenell said, sharing a quote from journalist

Peter Suderman: “At first we played video games because we were friends, now we are friends because we played video games.” He added: “The internet transformed gaming and made it collaborative.” The duo ascribed the popularity of gaming to a range of aspects, from identity, to giving

individuals the opportunity to win and progress, as well as being able to explore new worlds.

“When we are born into this world, our avatars pick us. But in games, you get to experiment freely,” Sjoenell said.

Highlighting the kinds of opportunities available to brands, Machado introduced the audience to ‘Heinz hidden spots’, an in-game branding opportunity which had been placed in war game Call of Duty to give players places they could “take a snack break without being shot”. A Heinz map, sent to select influencers, illustrated these branded spots which all gamers could subsequently exploit. “Gaming is for all ages and everywhere,” they concluded. “The creative potential is huge.”

PELLE SJOENELL FERNANDO MACHADO

FEW CANNES Lions speakers this week will have received the kind of rapturous reception reserved for Malala Yousafzai, fearless youth activist, Nobel Laureate and recipient of this year’s Cannes LionHeart. As soon as she walked onto the Lumiere stage for her Partnering For Change With Gen Z session, delegates made it clear they are huge fans of Malala’s efforts to open up access to education for marginalised girls around the world.

Speaking to Nadja Bellan-White, global CMO at Vice Media Group, Malala talked about her organisation, Malala Fund, and its ambition to place girls at the centre of important debates. “Educating girls can help us address problems like income inequality, climate change and how to

reduce poverty,” she said. “By educating girls, we can amplify their voices and get them involved in solving problems.”

Malala always strives to include girls in the decision-making process around key social issues, “because they are the future changemakers. When we did our climate report, we concluded that 12.5 million girls are at risk of losing their education by 2025. During the writing of the report, we made sure girls were part of the process. They gave us amazing feedback which resulted in stronger recommendations.”

In terms of the role for brands, Malala said Apple had provided vital support to Malala Fund. More generally, she said companies need to “look at how they operate their own businesses. They also need to ensure they do not just support a campaign verbally.

Harnessing theofpowerstories

They need to take action to support the people they say they are helping.”

Malala believes fervently in the power of stories and has launched a digital platform and a production company called Extracurricular to capture girls’ stories around the world: “When I became an activist at age 11, I didn’t have data, I just had stories and passion. We want to capture more stories about issues that concern girls like health, gender and climate; because individual stories are a powerful way to connect us and bring people together to drive change.”

MALALA

Meet the winners

Grands Prix and Gold Lions were presented last night in the Brand Experience & Activation, Creative Strategy, Creative Commerce, Creative Effectiveness, Innovation, Creative Business Transformation and Mobile categories

6 Manuel Borde and Arpan Jain accepted a Gold Lion in the inaugural Creative Commerce category for ‘Smart Fill,’ VMLY&R Commerce India’s campaign for Unilever which encourages consumers to use refillable packaging when purchasing liquid detergent

7 ‘Project Understood’, a campaign for Canadian Down Syndrome Society, was designed to encourage voice tech to acknowledge the different speech patterns of people with Down Syndrome, and it won a Creative Effectiveness Gold Lion for the team from FCB

1 The Mobile Grand Prix was awarded for ‘Real Tone,’ a joint effort by teams from Google, T Brand Studio, Wieden + Kennedy, Portfland and Gut, Miami. Their campaign for Google called for the design of mobile cameras to recognise users’ highly varied skin tones and colours

2 A Gold Lion in the Innovation category went to ‘McEnroe vs McEnroe’, from FCB New York for AB Inbev’s Michelob Ultra beer, in which holographic tech shows the real tennis legend playing a virtual version of himself

3 In the Brand Experience & Activation category, the team from Paris-based Marcel won a Gold Lion for ‘Hack Market’, Back Market’s campaign to give used electronic devices a second lease of life

4 The Brand Experience & Activation Grand Prix went to the Dentsu Creative team in India for Vice Media’s ‘The Unfiltered History Tour’, an interactive tour using smartphones to highlight rare but potentially stolen items stored at the British Museum

5 The team from Deloitte Digital, New York won a Creative Business Transformation Gold Lion for Southern California Edison’s ‘Prevention Grid’ campaign, which aims to prevent electrical fires

8 The Creative Business Transformation Grand Prix was awarded to New York-based L&G for the ‘Pinatex’ campaign which promotes a cruelty-free textile made from pineapple leaves for packaged-fruits maker Dole Sunshine Company and textile firm Ananas Anam

9 The team from FCB Chicago and New York won the Creative Effectiveness Grand Prix for the ‘Contract for Change’ campaign for Michelob Ultra Pure Gold organic beer which encourages and supports US farmers to make the frequently expensive transition to organic production

10 ‘The Tampon Book: A Book Against Tax Discrimination,’ a campaign that changed German law, was rewarded with a Creative Effectiveness Gold Lion, collected by Brigitte Fuchs (left) and Isabel Lapp at Berlin-based Scholz & Friends

11 Forsman & Bodenfors, Gothenburg picked up a Creative Strategy Gold Lion for the humorous ‘Discover the Originals’ campaign for travel organisation Visit Sweden

12 The team from Leo Burnett, Sydney won the Innovation Grand Prix for ‘One House To Save Many’, for Suncorp Group, a campaign which promotes climateresilient housing

13 The team from BBDO Belgium collected the Creative Strategy Grand Prix for ‘The Breakaway: The First E-cycling Team for Prisoners’, a campaign for Decathlon that aimed to help and encourage prisoners to develop into athletes

14 The team from Sao Paulo-based David won a Mobile Gold Lion for the ‘Burger Glitch’, a campaign produced for fast-food giant Burger King’s Whopper

15 Rethink in Toronto won a Creative Strategy Gold Lion for the ‘Draw Ketchup’ campaign for Kraft Heinz’s Heinz Ketchup

16 The Creative Commerce Grand Prix went to the ‘Thighstop’ campaign from Leo Burnett, Chicago for friedchicken fast-food marketer Wingstop

Brands play a ‘pivotal role in the way society functions’

MARKETING communications giant Dentsu used Cannes Lions 2022 to introduce Dentsu Creative, a global network that will harness the power of creativity to transform brands and businesses worldwide.

Headed by Dentsu International’s global chief creative officer Fred Levron, Dentsu Creative unites Dentsu’s creative agencies, including DentsuMB, 360i and Isobar, and will be expanding its entertainment, earned attention and experience capabilities.

The new division is designed to accelerate creativity across the business, acting as the sole creative network for Dentsu International around the world. Speaking to Lions Daily News, Levron said: “The launch of Dentsu Creative enables us to deliver integrated, modern creativity by combining new expertise with a bedrock of brand

understanding and strategic rigour. That enables us to deliver ideas big enough to live anywhere, bold enough to chart new executional territory and rich enough to connect personally with millions.” He added: “The problem we’re solving is very clear: time and again our clients tell us the modern world of communications is complicated enough. They don’t want agencies adding to that complexity with their own structures and silos. What’s more, they don’t believe agencies are keeping pace with next-gen consumers.

Dentsu Creative is designed to deliver the kinds of connected, innovative experiences needed to engage the next generation. It enables us to fluidly connect the right talent around the right brief, wherever it sits within our network.”

Dentsu is launching its newlook creativity offering into

DENTSU INTERNATIONAL’S GLOBAL CHIEF CREATIVE OFFICER FRED LEVRON

the jaws of an economic storm. Levron is not fazed by that fact: “All the data shows that brands that continue to invest, to remember the power of emotion and creativity, perform better in recessionary times and recover faster when the economy improves.

But today it’s not just a question of spending your way through difficult times, it’s

CLIENTS WANT TO KNOW WHAT ELSE YOU DO

HOBBIES get you hired! That is one of the key pieces of advice given by James Coburn, the advertising-industry headhunter, to candidates of this year’s Cannes Lions Roger Hatchuel Student Academy and the Creative Academy. Coburn, vice-president of Mandrake Human Capital, in Toronto, had been invited to share his views on what ad agencies and their clients expect today from creatives working on their campaigns.

about supporting consumers and communities to find a way through.”

Picking up on this week’s brand activism theme, Levron said, “We absolutely believe brands play a pivotal role in the way society functions. Brands and businesses today can often have a bigger impact on people’s lives, day to day, than governments can.”

‘Budgets have come roaring back’

JAY RUSSELL, chief creative officer of GSD&M, told Lions Daily News “it’s great to be back at the Festival. Everybody’s so excited to be reuniting with their peers; and it’s great to get down into the basement of the Palais with all the amazing work. That’s where I spend 90% of my time.”

Russell said a big theme in

this year’s work is a continued shift towards experiential marketing. Another theme is “doing good — just as it has been for the last few years. But if I’d make an

There is an appetite for risk

JAY RUSSELL

observation it’s that solving the world’s problems used to be the preserve of the smaller boutique agencies. Now the big brands are involved.”

Russell welcomes the fact that social purpose is on the

big brand agenda — but he suggested there is more work to be done: “As an industry we’ve been very good at using creativity to raise awareness — but I’m not really convinced that we’ve found many solutions yet. We have the smarts to do it, so that’s the next big challenge.”

GSD&M’s client list includes a lot of brands that suffered during the COVID19 pandemic — including hotels, airlines.

“I’m glad to say budgets have come roaring back. And there is an appetite for risk. But I’m not convinced by all the talk of NFTs. For me, web 3.0 is simply an evolution towards a more experiential, immersive internet.”

“I wanted them to understand that advertising is still the best foundation for creativity,” he said. “Clients are not only asking for content creation, they expect it. If you are a copywriter, for example, they want to know what else you are bringing to the table that can add texture to who you are as a creative person.” If you are a designer who writes poetry for a hobby or builds computers in your spare time, you are seen as having additional assets that will make a difference to the quality of the job you do, he added. Being multi-skilled is a form of diversity that adds more tangible disciplines to your work, he said. “That is why creativity nurtures confidence, especially when it ties into your other interests.”

JAMES COBURN

GSD&M’S JAY RUSSELL

‘Don’t

be afraid to be a bitch’

ISSA RAE

ISSA Rae, the Emmy- and Golden Globe-nominated Hollywood TV star famous for her TV comedy-drama hit Insecure, is also renowned for her personal mantra: “Don’t be afraid to be a bitch.” Speaking at yesterday’s session, The Mirror Only Has One Face, Rae said her uncompromising declaration is the yardstick she uses to ensure the high standards she expects in her work as a creative and decision-maker. In a candid discussion about the gender and race discrimination that still exists across in the creative industries, including advertising, she told Ogilvy’s global chief creative officer Liz Taylor that the word “bitch” is still used to depict female creatives that companies do not want to appoint. They use the pejorative word to imply the woman being rejected would be

impossible to work with — effectively an excuse to justify their bias. “Having seen people in high positions of power use the word ‘difficult’ to describe women they think are too demanding or critical, I have had to tell myself not to be afraid to be a bitch if it brings you the standards you expect,” Rae said.

“As a creative and a boss, I have standards that I want met. I have countless numbers of stories of people who were afraid to speak out because they did not want to be seen as difficult.” Rae expressed her views after IBM senior vice-president Bob Lord disclosed that research that shows the platforms, tools and technology that “underpin our trillion-dollar digital advertising have bias built into them”. Rae, who is developing a new HBO Max series called Rap Sh!t, said she still sees bias within the creative sectors. “But now people are calling it out in a way that I think is healthy,” she added.

‘Backup Ukraine’ aims to save a cultural heritage under fire

WHEN war broke out in Ukraine, many in the advertising world felt a pressing need to do something. Vice Media Group and its inhouse creative agency Virtue were perhaps unique in proposing a powerful way to turn creativity into action.

‘Backup Ukraine’, a project that aims to give ordinary people a tool to preserve Ukraine’s cultural heritage, was devised by Virtue to make anyone an archivist.

“We tend to look at tech that hasn’t been used before,” said Morten Gruback, Virtue’s global executive creative director. “Polycam is used by the gaming industry to

scan real items in 3D, so you can insert them into games.

We saw the potential to use that same tech to preserve cultural heritage in Ukraine.

So we went to Polycam and asked if we could develop this together.”

The project invites Ukrainian citizens to sign up for the app, which they can download to their phones in order to capture everything from city monuments to buildings before bombs potentially erase the memory. A 3D blueprint of these images is then preserved in the cloud.

Scanning a property takes about 10 minutes. To date, the cloud space donated by

Polycam has archived more art than MOMA has purchased in the last 30 years.

Chris Garbutt, chief creative officer of Vice and co-presi-

dent of Virtue, added: “It’s almost serendipitous. We really believe the future of marketing is about building communities around brands.

It’s not enough to build marketing monuments and make audiences feel something. You’ve got to arm an audience with the right tools to achieve what they need to achieve. In this case, people are in dire straits. And we want people in Ukraine to scan more of these national heritage sites.”

Gruback added: “We felt an urgency from day one that the war broke out and turned around the idea — completing all due diligence — in about a month and a half. We’ve been scanning for 60 days to date and the war has just passed the 100-day mark. Eventually, ‘Backup Ukraine’ will serve to ‘build up’ Ukraine.” ‘Backup Ukraine’ won the Digital Craft Grand Prix earlier this week and is on the Titanium Lions shortlist.

EMERGING FROM THE PANDEMIC

Like most sectors of the media and entertainment industry, commercials production was hit hard by COVID. But there’s evidence to suggest that specialist companies around the world are bouncing back,

writes Andy Fry

Shooting Toyota’s Super Bowl commercial, the emotionally moving ‘Upstream’, which featured Paralympian swimmer

ARESURGENCE in demand for content creation by brands, coupled with innovative new production techniques, has enabled specialist ad producers to stabilise and grow their businesses in the wake of COVID-19.

“It goes without saying that it’s been a challenging time for everyone,” says Dale Kushner, executive producer at South Africa-based AFS Productions. “But we were one of the first companies to craft remote production solutions and pivot accordingly. We arranged one of the first remote test shoots to ensure the technology and workflow were efficient and to iron out potential time-wasting snags. That said, we missed having personal interaction with creatives and clients on set, so it’s a relief that we’re back to business as usual.”

AFS’s client base is predominantly

Jessica Long

based in North America, Europe and the UK, with some work coming in from Australia. A recent highprofile job was Toyota’s Super Bowl commercial, the emotionally moving ‘Upstream’, which featured Paralympian swimmer Jessica Long. “The campaign was beautifully thought up by Saatchi & Saatchi in partnership with Dentsu, and directed by the talented Tarsem Singh of RadicalMedia. From start to finish, we felt very privileged to have worked with such a wonderful and innovative team of creative people,” Kushner adds. In terms of dominant market trends, Kushner says the rise of the SVOD streamers initially had a negative impact on the number of TV commercials being made: “But that’s changing again now, because a lot of streaming platforms are starting to introduce ads again.” Referring back to AFS’ shift towards remote production, Kushner says the company has always worked to stay at ahead of change. And in terms of its USPs, he adds: “We’re

hands on with every project, from the bidding and research stage through to the end of production. Being a company built on strong family ethics, we have a cohesive, fun energy in the office. Most of our staff have been with us for many years and have moved up the ranks.”

James Moore, managing director and executive producer of New Zealand-based Flying Fish, reports a similar experience to AFS.

“Initially, as the world ground to a halt, everything dried up,” he says. “Local agencies tried to find ways of working, which was promising. New Zealand then came out of full lockdown and, with no COVID-19 in the community but with borders closed, we managed to keep it out for some time. While the rest of the world was battling with the pandemic, New Zealand became a hotspot for relatively risk-free production. Global enquiries for remote shoots came thick and fast and our twomonth turnover hiatus was fast replaced with very busy times.”

“A lot of streaming platforms are starting to introduce ads again”

DALE KUSHNER

Flying Fish has a lot of experience of filming large-scale commercial productions for clients in the UK, the US and Europe, but most of its turnover is from New Zealand and Australian agencies. “We just released the latest Air New Zealand safety video, which has become a benchmark for airlines,” Moore says. “The latest execution comes with a strong focus on tiaki, which in New Zealand means to care for our people, our place and our culture. When welcoming the world back to New Zealand, we want tourists to also focus on this notion.”

HERO

He adds that the Air New Zealand job was “incredibly challenging” and involved flying a waka — or canoe — to various locations with very large construction cranes.

On the whole, Flying Fish has not been affected too much by the growth of the streaming sector — except in terms of crew availability.

“When the NZ industry is overpopulated with long-format productions, we suffer with crew availability,” Moore says. “But the recent move to Europe for a lot of Netflix and Amazon-like shows means our crew levels are currently very healthy.”

In terms of Flying Fish’s USPs, Moore picks out experience: “We are New Zealand’s longest standing production company at 35 years, so our expertise in the region is second to none. In addition, our inner-city Auckland offices boast a one-stop-shop facility, including 200 sq m of studio space and full post-production with Flame and DaVinci grading capabilities via Mandy VFX.”

As for tech developments, Moore says: “LED screens are becoming a reality for commercials productions now that the tech is more widely tested and used. We used the technique with Air New Zealand and are now looking to invest in the screens for our own studio facility, which we believe will add another string to our bow for our international service clients.”

He also references the global use of QTAKE, which has given access to many locations that would otherwise he unreachable: “We’ve enjoyed working with our international clients at many levels, including the more efficient QTAKE remote ways of shooting. But now that New Zealand is very much open again, we are ready to host our services clients back down here in the flesh for all four seasons in a day.”

At Latin America-based commercials producer Labhouse, managing director Flora Fernández Marengo and in-house producer Natalia Mussolana admit they

were “very lucky” during the COVID-19 pandemic: “Almost three weeks into lockdown, we were involved in shooting pieces related to supporting healthcare workers. Those projects kept us busy for three months and, once they were finished, we started doing some remote work. Also, we used the time to think of ideas for TV shows. We would discuss ideas over Zoom and vote which ones to push forward. We developed one idea that won an industry competition, which provided us with a subsidy to make it.”

Since borders have re-opened, Labhouse has generated a steady flow of work in its core markets of Argentina, Uruguay and Chile. International work mainly comes from the US. “We used to get more from the UK, but Eastern European countries have been making that much more competitive,” say Marengo and Mussolana.

“The last big commercial was in Uruguay for Sixt with Traktor. That was hard work but a lot of

“It’s like buying a kilo of lemons and trying to walk out with bananas, oranges and kiwis as well”

what is best for the job objectively. Our producers travel and can work in Argentina, Uruguay, Chile and Spain. We have also had some clients for a long time, so it’s delightful when a job is confirmed because we know our clients well and they know us.”

fun. We shot five days with tons of talent and locations. Montevideo worked out well. The great thing about servicing Argentina, Uruguay and Chile is that we can always pull resources from the other offices if need be.”

As for Labhouse’s USPs, Marengo and Mussolana point to the company’s 20 years of experience and stable team: “After so many years, we know the industry well and, as we are set up in various countries, we can recommend

Technologically, “streaming was the revolution” for Labhouse, because it allows the company to shoot in one location while monitoring it from anywhere in the world: “Streaming kept us alive during the pandemic. Nowadays, people are travelling again, but we still work this way with people who cannot travel. On our last job, we had a supervisor from California-based Movie Animals Protected (MAP), who supervised everything we did with animals during production.” Spain-based production services company Widescope Productions also saw work dry up overnight. “We got to know our kids and parents a little better,” jokes company founder Dominic Bolus. Now that work has picked up again,

it is predominantly coming from the US and the UK. “We recently did something for Spark44 and Jaguar Land Rover,” Bolus says. “It was one of the latest Range Rover launch films. They wanted an expensive, beautiful Italian look — we found what they needed in Catalunya, between Gerona, Lerida, Tarragona and Barcelona.”

In terms of key trends, Bolus says the shift towards multiplatform and in-house agencies and production outfits is what has really changed the business, because clients are now looking for more content for different screens — but for the same money. “It’s like buying a kilo of lemons and trying to walk out with bananas, oranges and kiwis as well,” he says. According to Bolus, Widescope’s USP is that it is a boutique service company with three partners who oversee all jobs: “Experience, transparency and attention to detail are what we are all about. People like us and we know when to say ‘no’ — though this seldom happens.”

BoutiqueProductionService

Spain,PortugalandtheIslands

Circling back to South Africa, Alison Ellard, co-founder and executive producer of Baxter, says the Cape Town-based production services company’s business suffered during the pandemic.

“The most difficult time was when a travel ban was placed on South Africa one sunny morning, with most airlines cancelling all flights a few hours later,” she says. “That was in November/December 2021. It was the beginning of the season and it resulted in a massive loss of business. It also created a whole new set of problems for international brands who had already planned shoots in South Africa, so we were kept busy

finding all sorts of new solutions for them. Those included producing commercials remotely with locally based international directors who happened to be back in the country.”

When times are good, Baxter services some complex and challenging jobs, Ellard says, with the majority of its work coming from the UK, Europe and, increasingly, the US. “Setting up shoots for brands like Citroen, Orange and Chanel requires us to understand the level of excellence expected,” she adds. “Every aspect of the production must represent these brands’ values and level of craftsmanship, from the quality of the gear through the operators, all

Base camp in the Pyrenees for a Jaguar Land Rover shoot. The rigged Porsche in the foreground was for years known as a Russian Arm, but is now known as the U Crane

the way to the helicopter pilots. These are always multiple-location shoots with incredibly varied scenes, including stunts, animals, different lighting rigs and big extra numbers that need motion picture-style planning. Then again, the same applies to a music video with a tight budget — that demands the same attention once you’ve committed. We were very proud to work with Quad Group’s Art Bridge, who created the famous Jain music video Makeba, which was nominated for an Emmy Award.”

In terms of key technical developments, Ellard agrees that the big changes are undoubtedly remote access to film sets and communication platforms like Zoom. “Ironically, this has brought us closer to our clients because any creative input or solutions designed to help them can start earlier in the production/ development process,” she adds. Running through Baxter’s USPs, Ellard says: “Apart from our production pedigree, people also like that we have conceptual backgrounds, so we understand why our production-company clients need the things they need for their directors to be able to deliver their shots at the highest level. Nowadays, production companies need more than fixers — they need allies.”

On location in Cape Town with director Erik Johann Van Wyk and Monument Los Angeles

Grand Prix

ENGAGEMENT TRACK –– WINNERS

GRAND PRIX

B04/018 • USA

USE OF BROADCAST

TITLE • LESS TALK, MORE BITCOIN

BRAND • COINBASE

PRODUCT • COINBASE

ENTERED BY • ACCENTURE SONG, NEW YORK

IDEA CREATION • ACCENTURE SONG, NEW YORK/COINBASE, SAN FRANCISCO

PRODUCTION • THE MILL, LONDON

MEDIA • WAVEMAKER, NEW YORK

POST PRODUCTION • WALKER, SANTA MONICA

GOLD AWARDS

A06/010 • SPAIN

TRAVEL/LEISURE

TITLE • INVALUABLE FOOD

BRAND • MADRID FUSIÎN

PRODUCT • MADRID FUSIÎN

ENTERED BY • LEO BURNETT, MADRID

IDEA CREATION • LEO BURNETT, MADRID

PRODUCTION • ATTIC FILMS, MADRID

PR • LEO BURNETT, MADRID

C02/003 • INDIA

DATA-DRIVEN TARGETING

TITLE • SHAH RUKH KHAN-MY-AD

BRAND • CADBURY CELEBRATIONS

PRODUCT • CADBURY CELEBRATIONS

ENTERED BY • OGILVY, MUMBAI

IDEA CREATION • OGILVY, MUMBAI

PRODUCTION • THE PACK, MUMBAI

MEDIA • WAVEMAKER INDIA, MUMBAI

POST PRODUCTION • REPHRASE.AI, BENGALURU

E04/045 • USA

LAUNCH/RE-LAUNCH

TITLE • APOLOGIZE THE RAINBOW BRAND • SKITTLES

PRODUCT • SKITTLES LIME

ENTERED BY • DDB, CHICAGO

IDEA CREATION • DDB, CHICAGO/DDB, NEW YORK

PRODUCTION • PICROW, LOS ANGELES

POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, NEW YORK/ WHITEHOUSE POST, NEW YORK/CARBON VFX, CHICAGO

E05/029 • USA

PERSONALISED CAMPAIGNS

TITLE • APOLOGIZE THE RAINBOW

BRAND • SKITTLES

PRODUCT • SKITTLES LIME

ENTERED BY • DDB, CHICAGO

IDEA CREATION • DDB, CHICAGO/DDB, NEW YORK

PRODUCTION • PICROW, LOS ANGELES

POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, NEW YORK/ WHITEHOUSE POST, NEW YORK/CARBON VFX, CHICAGO

F01/023 • UNITED ARAB EMIRATES

LOCAL BRAND

TITLE • THE ELECTIONS EDITION

BRAND • ANNAHAR NEWSPAPER

PRODUCT • ANNAHAR NEWSPAPER

ENTERED BY • IMPACT BBDO, DUBAI

IDEA CREATION • IMPACT BBDO, DUBAI

PRODUCTION • IMPACT BBDO, DUBAI/DÉJÀVU, DUBAI

PR • IMPACT PORTER NOVELLI, DUBAI

POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI

F05/085 • INDIA

CULTURAL INSIGHT

TITLE • THE NOMINATE ME SELFIE

BRAND • POLITICAL SHAKTI + THE TIMES OF INDIA

PRODUCT • PUBLIC PRESSURE GROUP

ENTERED BY • FCB INDIA, DELHI

IDEA CREATION • FCB INDIA, DELHI/FCB CHICAGO

PRODUCTION • BASTA FILMS, MUMBAI

F08/024 • DENMARK

MARKET DISRUPTION

TITLE • CIRKULÄR

BRAND • IKEA

PRODUCT • RETAIL

ENTERED BY • HJALTELIN STAHL, PART OF ACCENTURE SONG, COPENHAGEN

IDEA CREATION • HJALTELIN STAHL, PART OF ACCENTURE SONG, COPENHAGEN/ IKEA DANMARK, TAASTRUP/MARKETSQUARE, COPENHAGEN

PRODUCTION • HJALTELIN STAHL, PART OF ACCENTURE SONG, COPENHAGEN/ PEGASUS PRODUCTION, COPENHAGEN/MARKETSQUARE, COPENHAGEN

MEDIA • DENTSU AEGIS NETWORK, KØBENHAVN

PR • IKEA DANMARK, TAASTRUP

POST PRODUCTION • PEGASUS PRODUCTION, COPENHAGEN

SILVER AWARDS

A05/013 • DENMARK

RETAIL

TITLE • CIRKULÄR

BRAND • IKEA

PRODUCT • RETAIL

ENTERED BY • HJALTELIN STAHL, PART OF ACCENTURE SONG, COPENHAGEN

IDEA CREATION • HJALTELIN STAHL, PART OF ACCENTURE SONG, COPENHAGEN/ IKEA DANMARK, TAASTRUP/MARKETSQUARE, COPENHAGEN

PRODUCTION • HJALTELIN STAHL, PART OF ACCENTURE SONG, COPENHAGEN/ PEGASUS PRODUCTION, COPENHAGEN/MARKETSQUARE, COPENHAGEN

MEDIA • DENTSU AEGIS NETWORK, KØBENHAVN

PR • IKEA DANMARK, TAASTRUP

POST PRODUCTION • PEGASUS PRODUCTION, COPENHAGEN

A07/010 • UNITED ARAB EMIRATES

MEDIA/ENTERTAINMENT

TITLE • THE ELECTIONS EDITION

BRAND • ANNAHAR NEWSPAPER

PRODUCT • ANNAHAR NEWSPAPER

ENTERED BY • IMPACT BBDO, DUBAI

IDEA CREATION • IMPACT BBDO, DUBAI

PRODUCTION • IMPACT BBDO, DUBAI/DÉJÀVU, DUBAI

PR • IMPACT PORTER NOVELLI, DUBAI

POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI

A08/018 • UNITED ARAB EMIRATES

CONSUMER SERVICES/B2B

TITLE • CHICKENSTOCK

BRAND • KFC

PRODUCT • FAST FOOD

ENTERED BY • TBWA\RAAD, DUBAI

IDEA CREATION • TBWA\RAAD, DUBAI

PRODUCTION • TBWA\RAAD, DUBAI

MEDIA • TBWA\RAAD, DUBAI

PR • TBWA\RAAD, DUBAI

POST PRODUCTION • SONIDO ANTRO, MIAMI

A09/051 • USA

NFPO/CHARITY/GOVERNMENT

TITLE • THE INHERITANCE PASS

BRAND • YELLOWSTONE FOREVER

PRODUCT • YELLOWSTONE NATIONAL PARK

ENTERED BY • HAVAS, CHICAGO

IDEA CREATION • HAVAS, CHICAGO

PRODUCTION • GETTY IMAGES, SEATTLE

MEDIA • HAVAS, CHICAGO

PR • HAVAS, CHICAGO

POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, SANTA MONICA/ CARBON VFX, CHICAGO

A09/068 • BRAZIL

NFPO/CHARITY/GOVERNMENT

TITLE • THE REFUGEE JATOBA

BRAND • INSTITUTIONAL

PRODUCT • ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB)

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • HUNGRY MAN, SÃO PAULO/DAHOUSE AUDIO, SÃO PAULO/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/PINDORAMA FILMES, RIO DE JANEIRO

B02/066 • CANADA

USE OF AMBIENT MEDIA: SMALL SCALE

TITLE • DREAM DROP

BRAND • ONTARIO LOTTERY AND GAMING CORPORATION

PRODUCT • LOTTO MAX

ENTERED BY • FCB CANADA, TORONTO

IDEA CREATION • FCB CANADA, TORONTO

PRODUCTION • COMMON GOOD, TORONTO/CRUEL, TORONTO, ON

MEDIA • MEDIACOM, TORONTO

PR • HILL+KNOWLTON STRATEGIES, TORONTO

POST PRODUCTION • GRAYSON MUSIC, TORONTO/COMMON GOOD, TORONTO

B04/027 • BRAZIL

USE OF BROADCAST

TITLE • THE FOAMY HAIRCUT

BRAND • BRAHMA BEER

PRODUCT • AB INBEV

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO

POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO

C02/021 • FRANCE

DATA-DRIVEN TARGETING

TITLE • FNAC - UNRECCOMENDED BY ALGORITHM

BRAND • FNAC

PRODUCT • FNAC SERVICE

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

MEDIA • HAVAS MEDIA, PARIS

C06/047 • BRAZIL

GAMING

TITLE • HEINZ HIDDEN SPOTS

BRAND • THE KRAFT HEINZ CO

PRODUCT • KRAFT KETCHUP

ENTERED BY • GUT, SÃO PAULO

IDEA CREATION • GUT, SÃO PAULO

PRODUCTION • I HATE FLASH, CONSOLAÇÃO/ARMS STUDIO, -/MOL, SÃO PAULO/ BBL E-SPORTS, SÃO PAULO/HEFTY, SÃO PAULO

MEDIA • GUT, SÃO PAULO

PR • GUT, SÃO PAULO

C06/057 • BRAZIL

GAMING

TITLE • BURGER GLITCH

BRAND • BURGER KING

PRODUCT • WHOPPER

ENTERED BY • DAVID, SÃO PAULO

IDEA CREATION • DAVID, SÃO PAULO

PRODUCTION • VETOR ZERO, SÃO PAULO/HEFTY, SÃO PAULO

D01/020 • NEW ZEALAND

USE OF DIGITAL PLATFORMS

TITLE • BEYOND BINARY CODE

BRAND • SPARK

PRODUCT • SPARK

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND

PRODUCTION • COLENSO BBDO, AUCKLAND/FINCH, AUCKLAND

MEDIA • SPARK, AUCKLAND

PR • ANTHEM, AUCKLAND

POST PRODUCTION • LIQUID STUDIOS, AUCKLAND

D03/087 • ITALY

USE OF SOCIAL PLATFORMS

TITLE • BOYCOTT ADS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY, MILAN

IDEA CREATION • PUBLICIS ITALY, MILAN/PUBLICIS, BUENOS AIRES

PRODUCTION • TRESBIEN!, MARTÍNEZ

E01/003 • USA

COPYWRITING

TITLE • HELLO LITERALLY EVERYONE

BRAND • TWITTER

PRODUCT • @TWITTER SOCIAL

ENTERED BY • TWITTER, SAN FRANCISCO

IDEA CREATION • TWITTER, SAN FRANCISCO

PRODUCTION • TWITTER, SAN FRANCISCO

MEDIA • TWITTER, SAN FRANCISCO

PR • TWITTER, SAN FRANCISCO

POST PRODUCTION • TWITTER, SAN FRANCISCO

E02/044 • SPAIN

ART DIRECTION/DESIGN

TITLE • SCRATCHBOARDS

BRAND • ACTIVISION

PRODUCT • GAMES

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • THE BAIT SHOPPE, NEW YORK/900 FILMS, SAN DIEGO/THE PRODUCER, MADRID

E03/024 • BRAZIL

EXPERIENCE DESIGN

TITLE • LOS SANTOS +3°C

BRAND • GREENPEACE

PRODUCT • GREENPEACE

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

PR • VMLY&R, SÃO PAULO

E04/016 • AUSTRALIA

LAUNCH/RE-LAUNCH

TITLE • REJECTED ALES

BRAND • MATILDA BAY

PRODUCT • MATILDA BAY ORIGINAL ALE

ENTERED BY • HOWATSON + COMPANY, SYDNEY

IDEA CREATION • HOWATSON + COMPANY, SYDNEY

PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/ HECKLER, SYDNEY

MEDIA • HOWATSON + COMPANY, SYDNEY/PHD, SYDNEY

• HOWATSON + COMPANY, SYDNEY

POST PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY

E05/021 • USA

PERSONALISED CAMPAIGNS

TITLE • A SONG FOR EVERY CMO

BRAND • SPOTIFY

PRODUCT • SPOTIFY ADVERTISING

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • WATT WHITE MUSIC, MAPLEWOOD

PR • AJ MEDIA INC, NEW YORK

F02/018 • FRANCE

CHALLENGER BRAND

TITLE • HACK MARKET

BRAND • BACK MARKET

PRODUCT • MARKETPLACE FOR REFURBISHED ELECTRONIC GOODS

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION • ARTISANS DU FILM, PARIS/ADF L’ATELIER, PARIS

F03/032 • BELGIUM

SINGLE-MARKET CAMPAIGN

TITLE • RESTORY

BRAND • CANON BELGIUM

PRODUCT • CANON

ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

PRODUCTION • OBJECT CARE, DENDERMONDE

• USA

F05/025

CULTURAL INSIGHT

TITLE • BLACK-OWNED FRIDAY 2021

BRAND • GOOGLE

PRODUCT • GOOGLE SMALL BUSINESS

ENTERED BY • GOOGLE, NEW YORK

IDEA CREATION

• GOOGLE, NEW YORK/BBH USA, NEW YORK/ANONYMOUS CONTENT, LOS ANGELES

PRODUCTION • BBH USA, NEW YORK/ANONYMOUS CONTENT, LOS ANGELES

PR • GOOGLE, NEW YORK

POST PRODUCTION • CABIN EDITING COMPANY NY, NEW YORK/CARBON, NEW YORK CITY/REHAB, LONDON

BRONZE AWARDS

A01/006 • GERMANY

FOOD & DRINK

TITLE • KETCHUP TO THE RESCUE

BRAND • CURTICE BROTHERS

PRODUCT • CURTICE BROTHERS KETCHUP

ENTERED BY • OGILVY GERMANY, FRANKFURT

IDEA CREATION • OGILVY GERMANY, FRANKFURT

PRODUCTION • DAHOUSE AUDIO, BERLIN

MEDIA • CAW MEDIA GMBH, BÜNDE

A02/033 • UNITED KINGDOM

CONSUMER GOODS

TITLE • ONE/SECOND/SUIT

BRAND • H&M

PRODUCT • RETAIL

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

PRODUCTION • ANONYMOUS CONTENT, LONDON

• UNCOMMON CREATIVE STUDIO, LONDON

A06/017 • FRANCE TRAVEL/LEISURE

TITLE • NOT PARIS

BRAND • TRANSAVIA

PRODUCT • FLIGHTS/AIRLINE TICKETS

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION • MARCEL, PARIS

A09/043 • SWEDEN

NFPO/CHARITY/GOVERNMENT

TITLE • THE BILLION DOLLAR COLLECTION

BRAND • H&M FOUNDATION

PRODUCT • SUSTAINABLE TRANSFORMATION OF THE FASHION INDUSTRY

ENTERED BY • PRIME WEBER SHANDWICK, STOCKHOLM

IDEA CREATION • PRIME WEBER SHANDWICK, STOCKHOLM

PRODUCTION • PRIME WEBER SHANDWICK, STOCKHOLM

MEDIA • PRIME WEBER SHANDWICK, STOCKHOLM

PR • PRIME WEBER SHANDWICK, STOCKHOLM

A09/055 • COLOMBIA

NFPO/CHARITY/GOVERNMENT

TITLE • MISSING STOCK

BRAND • INTERNATIONAL FOUNDATION FOR REUNION + MUDI 3D & AR STUDIO

PRODUCT • STOCK IMAGE BANK

ENTERED BY • WUNDERMAN THOMPSON, BOGOTÁ

IDEA CREATION • WUNDERMAN THOMPSON, BOGOTÁ

C05/024 • SWEDEN

IMMERSIVE EXPERIENCES & OTHER TECH

TITLE • 3D PRINTED MEATBALLS

BRAND • IKEA

PRODUCT • IKEA RECRUITMENT

ENTERED BY • INGO, STOCKHOLM

IDEA CREATION • INGO, STOCKHOLM

PRODUCTION • INGO, STOCKHOLM

PR • INGO, STOCKHOLM/OGILVY, LONDON

C06/005 • COLOMBIA

GAMING

TITLE • THE MOST WANTED PORTRAIT

BRAND • ALCALDIA DE SOACHA

PRODUCT • ALCALDIA DE SOACHA

ENTERED BY • SANCHO BBDO, BOGOTÁ

IDEA CREATION • SANCHO BBDO, BOGOTÁ

PRODUCTION • SANCHO BBDO, BOGOTÁ

• SANCHO BBDO, BOGOTÁ

C06/020 • PERU

GAMING

TITLE • E-NTERPRETERS

BRAND • PILSEN CALLAO

PRODUCT • PILSEN CALLAO

ENTERED BY • FAHRENHEIT DDB, LIMA

IDEA CREATION • FAHRENHEIT DDB, LIMA

PRODUCTION • KA&O FILMS AND CONTENT, LIMA

POST PRODUCTION • NATIVO POST, LIMA/LUNATIC, LIMA

ENGAGEMENT TRACK ––

C06/038 • BRAZIL

GAMING

TITLE • LOS SANTOS +3°C

BRAND • GREENPEACE

PRODUCT • GREENPEACE

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

• VMLY&R, SÃO PAULO

D01/005 • INDIA

USE OF DIGITAL PLATFORMS

TITLE • SHAH RUKH KHAN-MY-AD

BRAND • CADBURY CELEBRATIONS

PRODUCT • CADBURY CELEBRATIONS

ENTERED BY • OGILVY, MUMBAI

IDEA CREATION • OGILVY, MUMBAI

PRODUCTION • THE PACK, MUMBAI

MEDIA • WAVEMAKER INDIA, MUMBAI

POST PRODUCTION • REPHRASE.AI, BENGALURU

D02/008 • NEW ZEALAND

USE OF MOBILE

TITLE • SAMSUNG ITEST

BRAND • SAMSUNG

PRODUCT • SAMSUNG OS

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND/TRIBAL AOTEAROA, AUCKLAND

PRODUCTION • TRACK NZ, AUCKLAND

MEDIA • STARCOM, AUCKLAND

PR • MANGO COMMUNICATIONS, AUCKLAND

POST PRODUCTION • TRACK NZ, AUCKLAND

D02/055 • USA

USE OF MOBILE

TITLE • 9/12 - THE UNTOLD STORY OF RECONNECTING NEW YORK

BRAND • VERIZON

PRODUCT • VERIZON

ENTERED BY • VERIZON, NEW YORK

IDEA CREATION • VERIZON, NEW YORK

PRODUCTION • VERIZON, NEW YORK/UNIT 9, NEW YORK

MEDIA • VERIZON, NEW YORK

PR • VERIZON, NEW YORK

POST PRODUCTION • VERIZON, NEW YORK

D03/020 • USA

USE OF SOCIAL PLATFORMS

TITLE • AMASON LOGO

BRAND • AMAZON

PRODUCT • AMAZON

ENTERED BY • AMAZON, SEATTLE

IDEA CREATION • AMAZON, SEATTLE

PRODUCTION • AMAZON, SEATTLE

D03/073 • BRAZIL

USE OF SOCIAL PLATFORMS

TITLE • BLACK CHARACTERS

BRAND • REVISTA RAÇA

PRODUCT • REVISTA RAÇA

ENTERED BY • FCB BRASIL, SÃO PAULO

IDEA CREATION • FCB BRASIL, SÃO PAULO

MEDIA • FCB BRASIL, SÃO PAULO

D03/089 • BRAZIL

USE OF SOCIAL PLATFORMS

TITLE • DUET DELIVERY

BRAND • BURGER KING

PRODUCT • BURGER KING DELIVERY

ENTERED BY • DAVID, SÃO PAULO

IDEA CREATION • DAVID, SÃO PAULO

PRODUCTION • JAMUTE, SÃO PAULO/MD FILME PRODUTORA AUDIOVISUAL LTDA, RIBEIRAO PRETO

D04/031 • FRANCE

REAL-TIME RESPONSE

TITLE • OUTLAW RUNNERS

BRAND • DISTANCE

PRODUCT • DISTANCE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • GUM, PARIS/SOLDATS FILMS, PARIS

D05/044 • BRAZIL

CO-CREATION&USER GENERATED CONTENT

TITLE • BLACK CHARACTERS

BRAND • REVISTA RAÇA

PRODUCT • REVISTA RAÇA

ENTERED BY • FCB BRASIL, SÃO PAULO

IDEA CREATION • FCB BRASIL, SÃO PAULO

MEDIA • FCB BRASIL, SÃO PAULO

D05/069 • USA

CO-CREATION&USER GENERATED CONTENT

TITLE • BACKUP UKRAINE

BRAND • POLYCAM X UNESCO

PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY

ENTERED BY • VIRTUE WORLDWIDE, NEW YORK

• VIRTUE WORLDWIDE, NEW YORK

IDEA CREATION

PRODUCTION

• VIRTUE WORLDWIDE, NEW YORK

MEDIA • VIRTUE WORLDWIDE, NEW YORK

• VIRTUE WORLDWIDE, NEW YORK

POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

E03/007 • NEW ZEALAND

EXPERIENCE DESIGN

TITLE • SAMSUNG ITEST

BRAND • SAMSUNG

PRODUCT • SAMSUNG OS

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND/TRIBAL AOTEAROA, AUCKLAND

PRODUCTION • TRACK NZ, AUCKLAND

MEDIA • STARCOM, AUCKLAND

PR • MANGO COMMUNICATIONS, AUCKLAND

POST PRODUCTION • TRACK NZ, AUCKLAND

F04/087 • BRAZIL

SOCIAL BEHAVIOUR

TITLE • UNBREAKABLE COURTS

BRAND • INSTITUTIONAL

PRODUCT • BUDWEISER

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • SICARIOS FILMES, SÃO PAULO/LOUD, SÃO PAULO

F05/106 • EL SALVADOR

CULTURAL INSIGHT

TITLE • THE FIRST CAR SHOWROOM INSIDE A BUS

BRAND • KIA

PRODUCT • PICANTO

ENTERED BY • OGILVY EL SALVADOR, SAN SALVADOR

IDEA CREATION • OGILVY EL SALVADOR, SAN SALVADOR

PRODUCTION • GARAGE FILMS, SAN SALVADOR

MEDIA • OGILVY EL SALVADOR, SAN SALVADOR

POST PRODUCTION • GARAGE FILMS, SAN SALVADOR

F05/112 • HONDURAS

CULTURAL INSIGHT

TITLE • MORNING AFTER ISLAND

BRAND • GRUPO ESTRATEGIGO GE PAE

PRODUCT • WOMEN RIGHTS

ENTERED BY • OGILVY HONDURAS, TEGIUCIGALPA

IDEA CREATION • OGILVY HONDURAS, TEGIUCIGALPA

PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA

MEDIA • OGILVY HONDURAS, TEGIUCIGALPA

PR • OGILVY HONDURAS, TEGIUCIGALPA

F06/004 • AUSTRIA

BREAKTHROUGH ON A BUDGET

TITLE • VIENNA STRIPS ON ONLYFANS

BRAND • VIENNA TOURIST BOARD

PRODUCT • VIENNA TOURIST BOARD

ENTERED BY • JUNG VON MATT DONAU, VIENNA

IDEA CREATION • JUNG VON MATT DONAU, VIENNA

PR • JUNG VON MATT DONAU, VIENNA

F06/046 • INDIA

BREAKTHROUGH ON A BUDGET

TITLE • CHATPAT

BRAND • SOS CHILDREN’S VILLAGES INDIA

PRODUCT • SOS CHILDREN’S VILLAGES INDIA

ENTERED BY • FCB INDIA, DELHI

IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO

PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI

MEDIA • KINNECT, MUMBAI

PR • CUMULUS, GURGAON

POST PRODUCTION • LORD & THOMAS, CHICAGO

F07/066 • USA

CORPORATE PURPOSE & CSR

TITLE • PLASTIC FISHING TOURNAMENT

BRAND • AB INBEV/CORONA

PRODUCT • CORONA BEER

ENTERED BY • WE BELIEVERS, BROOKLYN

IDEA CREATION • WE BELIEVERS, BROOKLYN

PRODUCTION • PRIMO CONTENT, MEXICO CITY/RELEVANT, MÉXICO D.F.

POST PRODUCTION • STEREO MONKEY STUDIO, MIRAFLORES

F07/085 • USA

CORPORATE PURPOSE & CSR

TITLE • I WILL ALWAYS BE ME

BRAND • DELL TECHNOLOGIES & INTEL

PRODUCT • DELL TECHNOLOGIES & INTEL

ENTERED BY • VMLY&R, NEW YORK

IDEA CREATION • VMLY&R, NEW YORK

PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/ THE MILL, LOS ANGELES

POST PRODUCTION • HUMAN, NEW YORK

F07/114 • ITALY

CORPORATE PURPOSE & CSR

TITLE • THE NIGHT IS YOUNG

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY, MILAN

IDEA CREATION • PUBLICIS ITALY, MILAN

PRODUCTION • GOOD PEOPLE FILMS, ATENE

POST PRODUCTION • PRODIGIOUS, MILAN

Grand Prix

HOPE REEF

MARS PETCARE

AMV BBDO, LONDON

UNITED KINGDOM

GRAND PRIX

B05/032 • UNITED KINGDOM

USE OF AMBIENT MEDIA: LARGE SCALE

TITLE • HOPE REEF

BRAND • MARS PETCARE

PRODUCT • SHEBA PET

ENTERED BY • AMV BBDO, LONDON

IDEA CREATION • AMV BBDO, LONDON

PRODUCTION • FRAMESTORE, LONDON/WE ARE SEVENTEEN, LONDON/INDO PACIFIC FILMS, BALI/THE GLUE SOCIETY, SYDNEY/FLARE BBDO, LONDON

MEDIA • GOOGLE, NEW YORK/MEDIACOM, LONDON

PR • FREUDS, LONDON/WEBER SHANDWICK, NEW YORK

GOLD AWARDS

A02/004 • NEW ZEALAND CONSUMER GOODS

TITLE • SAMSUNG ITEST

BRAND • SAMSUNG

PRODUCT • SAMSUNG OS

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND/ TRIBAL AOTEAROA, AUCKLAND

PRODUCTION • TRACK NZ, AUCKLAND

MEDIA • STARCOM, AUCKLAND

• MANGO COMMUNICATIONS, AUCKLAND

POST PRODUCTION • TRACK NZ, AUCKLAND

A04/012 • UNITED KINGDOM AUTOMOTIVE

TITLE • FORD VERY GAY RAPTOR

BRAND • FORD OF EUROPE

PRODUCT • FORD RAPTOR

ENTERED BY • FORD, BRENTWOOD

IDEA CREATION • VMLY&R, LONDON

PRODUCTION • MAKERHOUSE, LONDON

MEDIA • HILL+KNOWLTON STRATEGIES, LONDON

• HILL+KNOWLTON STRATEGIES, LONDON

POST PRODUCTION • MAKERHOUSE, LONDON

A09/054 • INDIA

NFPO/CHARITY/GOVERNMENT

TITLE • CHATPAT

BRAND • SOS CHILDREN’S VILLAGES INDIA

PRODUCT • SOS CHILDREN’S VILLAGES INDIA

ENTERED BY • FCB INDIA, DELHI

IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO

PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI

MEDIA • KINNECT, MUMBAI

PR • CUMULUS, GURGAON

POST PRODUCTION • LORD & THOMAS, CHICAGO

B06/038 • SOUTH AFRICA

USE OF EVENTS

TITLE • BRIDE ARMOUR

BRAND • ABINBEV

PRODUCT • CARLING BLACK LABEL

ENTERED BY • OGILVY SOUTH AFRICA, JOHANNESBURG

IDEA CREATION

• OGILVY SOUTH AFRICA, JOHANNESBURG

PRODUCTION • DARLING FILMS, SANDHURST/WE LOVE JAM, CAPE TOWN/LITTLE BIG PRODUCTIONS, CAPE TOWN

MEDIA • VIZEUM SOUTH AFRICA, RANDBURG

PR • OGILVY SOUTH AFRICA, JOHANNESBURG

POST PRODUCTION • MUSHROOM MEDIA, JOHANNESBURG/ PRIEST POST PRODUCTION, CAPE TOWN

B11/051 • USA

USE OF TECHNOLOGY

TITLE • BACKUP UKRAINE

BRAND • POLYCAM X UNESCO

PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY

ENTERED BY • VIRTUE WORLDWIDE, NEW YORK

IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK

PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

MEDIA • VIRTUE WORLDWIDE, NEW YORK

PR • VIRTUE WORLDWIDE, NEW YORK

POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

C01/008 • AUSTRALIA

USE OF DATA-DRIVEN INSIGHT

TITLE • AAMI REST TOWNS

BRAND • AAMI

PRODUCT • AAMI CAR INSURANCE

ENTERED BY • OGILVY AUSTRALIA, MELBOURNE

IDEA CREATION • OGILVY AUSTRALIA, MELBOURNE

PRODUCTION • OGILVY AUSTRALIA, MELBOURNE

MEDIA • OMD, SYDNEY

D02/005 • AUSTRALIA

BRAND CONTENT FOR DIGITAL/SOCIAL

TITLE • THE AD BREAK CHAMPIONSHIP - GTI HIJACK

BRAND • VOLKSWAGEN

PRODUCT • VOLKSWAGEN GOLF GTI

ENTERED BY • DDB, SYDNEY

IDEA CREATION • DDB, SYDNEY

PRODUCTION • TRIBAL WORLDWIDE, SYDNEY/DDB, SYDNEY/ ART OF PLAY, MELBOURNE/SCOUNDREL, SYDNEY

MEDIA • PHD, SYDNEY

POST PRODUCTION • ADAM WILLS, SYDNEY/WHITE CHOCOLATE, SYDNEY/SONAR MUSIC, SYDNEY/THE KITCHEN CREATIVE, SYDNEY

E04/037 • PORTUGAL

USE OF INTEGRATED MEDIA

TITLE • BREAKING SIRENS

BRAND • AMNESTY INTERNATIONAL

PRODUCT • IRS DONATIONS

ENTERED BY • BAR OGILVY, LISBON

IDEA CREATION • BAR OGILVY, LISBON

PRODUCTION • JUNGLE CORNER PRODUCTION COMPANY, LINDA-A-VELHA/ESTRELA DE ALCANTARA, LISBON

MEDIA • OMD, LISBON

F04/058 • USA

SOCIAL BEHAVIOUR

TITLE • GUN SURVIVOR REVIEWS

BRAND • GUNS DOWN AMERICA

PRODUCT • NON-PROFIT COMBATING GUN VIOLENCE

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION

• ENERGY BBDO, CHICAGO

PRODUCTION • FLARE BBDO, CHICAGO/CANJA AUDIO CULTURE, CURITIBA

MEDIA • OMD, NEW YORK

POST PRODUCTION • FLARE BBDO, CHICAGO

SILVER AWARDS

A01/015 • INDIA

FOOD & DRINK

TITLE • PERK DISCLAIMERS

BRAND • CADBURY PERK

PRODUCT • CADBURY PERK CHOCOLATE

ENTERED BY • OGILVY, MUMBAI

IDEA CREATION • OGILVY, MUMBAI

PRODUCTION • OGILVY, MUMBAI

MEDIA • WAVEMAKER INDIA, MUMBAI

PR • WAVEMAKER INDIA, MUMBAI

A05/013 • SPAIN

RETAIL

TITLE • TRAPPED IN THE 90S

BRAND • IKEA

PRODUCT • TRAPPED IN THE 90S

ENTERED BY • MCCANN SPAIN, MADRID

IDEA CREATION

PRODUCTION

• MCCANN SPAIN, MADRID

• CRAFT, MADRID/LANDIA, MADRID

MEDIA • YMEDIA, MADRID

PR • TINKLE, MADRID/LLYC, MADRID

POST PRODUCTION • CRAFT, MADRID/SULFURICA, SANTIAGO/ METROPOLITANA, MADRID/THE LOBBY, MADRID/OEO MUSIC, MADRID

A07/038 • ITALY

MEDIA/ENTERTAINMENT

TITLE • STARAOKE

BRAND • PRIME VIDEO

PRODUCT • PRIME VIDEO

ENTERED BY • OGILVY, MILAN

IDEA CREATION • OGILVY, MILAN

PRODUCTION • T3KNE, ROME

A08/019 • USA

CONSUMER SERVICES/B2B

TITLE • THE INEVITABLE NEWS

BRAND • THE INEVITABLE NEWS

PRODUCT • THE INEVITABLE NEWS

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • STELLAR PRINTING INC, QUEENS/ BROOKLYN SPORTS PAGE, NEW YORK

MEDIA • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

POST PRODUCTION • RITMIKA AUDIO ARTS, SÃO PAULO

B01/040 • BRAZIL

USE OF TV & OTHER SCREENS

TITLE • HOW TO EXPLAIN?

BRAND • BURGER KING

PRODUCT • BURGER KING

ENTERED BY • DAVID, SÃO PAULO

IDEA CREATION • DAVID, SÃO PAULO

PRODUCTION • CAFE ROYAL, SÃO PAULO

B07/001 • UNITED ARAB EMIRATES

USE OF STUNTS

TITLE • LIQUID BILLBOARD

BRAND • ADIDAS

PRODUCT • SWIMWEAR

ENTERED BY • RED HAVAS MIDDLE EAST, DUBAI

IDEA CREATION • HAVAS MIDDLE EAST, DUBAI

PRODUCTION • JACK MORTON WORLDWIDE, DUBAI

PR • HAVAS MIDDLE EAST, DUBAI

B07/046 • BRAZIL

USE OF STUNTS

TITLE • THE FOAMY HAIRCUT

BRAND • BRAHMA BEER

PRODUCT • AB INBEV

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO

POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO

B07/048 • INDIA

USE OF STUNTS

TITLE • CHATPAT

BRAND • SOS CHILDREN’S VILLAGES INDIA

PRODUCT • SOS CHILDREN’S VILLAGES INDIA

ENTERED BY • FCB INDIA, DELHI

IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO

PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI

MEDIA • KINNECT, MUMBAI

• CUMULUS, GURGAON

POST PRODUCTION • LORD & THOMAS, CHICAGO

ENGAGEMENT TRACK –– WINNERS

B08/073 • UNITED ARAB EMIRATES

USE OF DIGITAL PLATFORMS

TITLE • BREAKCHAINS WITH BLOCKCHAIN

BRAND • CHILDREN OF FEMALE PRISONERS’ ASSOCIATION

PRODUCT • NGO

ENTERED BY • HORIZON FCB, DUBAI

IDEA CREATION • HORIZON FCB, DUBAI

PRODUCTION • HORIZON FCB, DUBAI/VOX HAUS COMPANY ACTIVITY, NOVO HAMBURGO/FILM DNA, CAIRO/ THE YOUTH, CURITIBA/BLACK MADRE, SÃO PAULO

MEDIA • HORIZON FCB, DUBAI

B09/041 • USA

USE OF MOBILE

TITLE • BACKUP UKRAINE

BRAND • POLYCAM X UNESCO

PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY

ENTERED BY • VIRTUE WORLDWIDE, NEW YORK

IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK

PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

MEDIA • VIRTUE WORLDWIDE, NEW YORK

• VIRTUE WORLDWIDE, NEW YORK

POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

C01/002 • GERMANY

USE OF DATA-DRIVEN INSIGHT

TITLE • HETZJAEGER. ANTIFASCIST ALGORITHMS.

BRAND • LAUT GEGEN NAZIS E.V.

PRODUCT • HETZJAEGER

ENTERED BY • PHILIPP UND KEUNTJE, HAMBURG

IDEA CREATION

• PHILIPP UND KEUNTJE, HAMBURG

PRODUCTION • PHILIPP UND KEUNTJE, HAMBURG

MEDIA • PHILIPP UND KEUNTJE, HAMBURG

• FISCHERAPPELT, HAMBURG

C02/014 • BRAZIL

USE OF REAL-TIME DATA

TITLE • THE REAL AIR DROP

BRAND • GARENA

PRODUCT • FREE FIRE

ENTERED BY • AKQA, SÃO PAULO

IDEA CREATION • AKQA, SÃO PAULO

PRODUCTION

• EVIL TWIN, SÃO PAULO/STINK FILMS, SÃO PAULO/VETOR ZERO, SÃO PAULO

MEDIA • WMS GREY, SÃO PAULO

POST PRODUCTION • EVIL TWIN, SÃO PAULO/STINK FILMS, SÃO PAULO

C02/020 • SOUTH AFRICA

USE OF REAL-TIME DATA

TITLE • VODACOM ANTI-HIJACK AD’S

BRAND • VODACOM

PRODUCT • VODACOM

ENTERED BY • VMLY&R, JOHANNESBURG

IDEA CREATION • VMLY&R, JOHANNESBURG

PRODUCTION • CARAT, JOHANNESBURG

MEDIA • CARAT, JOHANNESBURG

C04/005 • BRAZIL

SOCIAL DATA

TITLE • THE IMPOSSIBLE COMBO

BRAND • BURGER KING

PRODUCT • WHOPPER

ENTERED BY • DAVID, SÃO PAULO

IDEA CREATION • DAVID, SÃO PAULO/ZUBI ADVERTISING, MIAMI

PRODUCTION • SAILOR STUDIO, SÃO PAULO/A9 AUDIO, SÃO PAULO

MEDIA • DAVID, SÃO PAULO

D01/048 • BRAZIL

BRAND/PROD INTEG IN PROG/PLATFORM

TITLE • HEINZ HIDDEN SPOTS

BRAND • THE KRAFT HEINZ CO

PRODUCT • KRAFT KETCHUP

ENTERED BY • GUT, SÃO PAULO

IDEA CREATION • GUT, SÃO PAULO

PRODUCTION

• I HATE FLASH, CONSOLAÇÃO/ARMS STUDIO, -/MOL, SÃO PAULO/BBL E-SPORTS, SÃO PAULO/ HEFTY, SÃO PAULO

MEDIA • GUT, SÃO PAULO

PR • GUT, SÃO PAULO

E01/037 • USA

EXCELLENCE IN MEDIA INSIGHTS

TITLE • MIKE’S IN A BEER WORLD

BRAND • ANHEUSER-BUSCH INBEV

PRODUCT • MIKE’S HARD LEMONADE

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK/FCB BRASIL, SÃO PAULO

F01/018 • UNITED ARAB EMIRATES

LOCAL BRAND

TITLE • THE ELECTIONS EDITION

BRAND • ANNAHAR NEWSPAPER

PRODUCT • ANNAHAR NEWSPAPER

ENTERED BY • IMPACT BBDO, DUBAI

IDEA CREATION • IMPACT BBDO, DUBAI

PRODUCTION • IMPACT BBDO, DUBAI/DÉJÇVU, DUBAI

PR • IMPACT PORTER NOVELLI, DUBAI

POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI

F05/038 • INDIA

CULTURAL INSIGHT

TITLE • THE NOMINATE ME SELFIE

BRAND • POLITICAL SHAKTI + THE TIMES OF INDIA

PRODUCT • PUBLIC PRESSURE GROUP

ENTERED BY • FCB INDIA, DELHI

IDEA CREATION • FCB INDIA, DELHI/FCB CHICAGO

PRODUCTION • BASTA FILMS, MUMBAI

F07/083 • DENMARK

CORPORATE PURPOSE & CSR

TITLE • THE RESELL TAG

BRAND • SAMSØE SAMSØE

PRODUCT • SAMSØE SAMSØE PLATFORM

ENTERED BY • UNCLE GREY, COPENHAGEN

IDEA CREATION • UNCLE GREY, COPENHAGEN

PRODUCTION • UNCLE GREY, COPENHAGEN

PR • UNCLE GREY, COPENHAGEN

BRONZE AWARDS

A01/012 • CANADA

FOOD & DRINK

TITLE • DRAW KETCHUP

BRAND • KRAFT HEINZ

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • VAPOR MUSIC GROUP, TORONTO

MEDIA • CARAT, TORONTO/STARCOM, CHICAGO

PR • THE COLONY PROJECT, TORONTO

POST PRODUCTION • R+D PRODUCTIONS, TORONTO

A09/026 • UNITED ARAB EMIRATES

NFPO/CHARITY/GOVERNMENT

TITLE • THE WARM WINTER LIVESTREAM

BRAND • UAE GOVERNMENT MEDIA OFFICE

PRODUCT • THE WARM WINTER INITIATIVE

ENTERED BY • UAE GOVERNMENT MEDIA OFFICE, DUBAI

IDEA CREATION • UAE GOVERNMENT MEDIA OFFICE, DUBAI/ GALAXY RACER, DUBAI

PRODUCTION • UAE GOVERNMENT MEDIA OFFICE, DUBAI

MEDIA • UAE GOVERNMENT MEDIA OFFICE, DUBAI

PR • UAE GOVERNMENT MEDIA OFFICE, DUBAI

B02/013 • USA

USE OF AUDIO PLATFORMS

TITLE • CODA PLAYLIST CURATED BY DEAF PEOPLE

BRAND • APPLE

PRODUCT • APPLE MUSIC

ENTERED BY • ROSEWOOD CREATIVE, LOS ANGELES

IDEA CREATION • ROSEWOOD CREATIVE, LOS ANGELES

PRODUCTION • ROSEWOOD CREATIVE, LOS ANGELES

MEDIA • APPLE, CUPERTINO

POST PRODUCTION • ROSEWOOD CREATIVE, LOS ANGELES

B02/020 • USA

USE OF AUDIO PLATFORMS

TITLE • NATIVE SPORTSCASTERS

BRAND • AB INBEV

PRODUCT • CORONA

ENTERED BY • WE BELIEVERS, BROOKLYN

IDEA CREATION • WE BELIEVERS, BROOKLYN

PRODUCTION • PRODOERS, NEW YORK

MEDIA • MEDIACOM MEXICO, MEXICO CITY

POST PRODUCTION • PRODOERS, NEW YORK/ PICKLE MUSIC, NEW YORK

B03/021 • UNITED KINGDOM

USE OF PRINT/OUTDOOR

TITLE • I’M HERE

BRAND • BIG ISSUE

PRODUCT • BIG ISSUE

ENTERED BY • FOREVER BETA, LONDON

IDEA CREATION • FOREVER BETA, LONDON

MEDIA • OCEAN OUTDOOR, LONDON

B04/062 • ITALY

USE OF AMBIENT MEDIA: SMALL SCALE

TITLE • IKEA - THE SUITCASE

BRAND • IKEA

PRODUCT • FURNITURE

ENTERED BY • DDB, MILAN

IDEA CREATION • DDB, MILAN

PRODUCTION • KAREN FILM, MILAN

B06/025 • USA

USE OF EVENTS

TITLE • GOOGLE - REAL TONE

BRAND • GOOGLE

PRODUCT • GOOGLE

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • DIVISION7, LOS ANGELES/ HYPERBALLAD MUSIC, NEW YORK

MEDIA • PHD, NEW YORK

POST PRODUCTION • JANE STUDIOS, VENICE

B07/038 • BELGIUM

USE OF STUNTS

TITLE • MILLBOARD

BRAND • MERCEDES-BENZ

PRODUCT • ZERO EMISSIONS FACTORIES

ENTERED BY • PUBLICIS GROUPE BENELUX, BRUSSELS

IDEA CREATION • PUBLICIS GROUPE BENELUX, BRUSSELS/ PUBLICIS GROUPE NETHERLANDS, AMSTERDAM/PUBLICIS EMIL, BERLIN

B07/060 • BRAZIL

USE OF STUNTS

TITLE • I AM WORKING

BRAND • STARBUCKS

PRODUCT • I AM PROJECT

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

PRODUCTION • PILOTO, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

• VMLY&R, SÃO PAULO

B08/001 • BELGIUM

USE OF DIGITAL PLATFORMS

TITLE • THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

BRAND • DECATHLON

PRODUCT • SPORTS EQUIPMENT

ENTERED BY • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN

IDEA CREATION • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN

PRODUCTION • FLEDGE, SINT-NIKLAAS/RED EAGLE

PRODUCTIONS, DORDRECHT

MEDIA • SEMETIS, BRUSSELS

PR • WALKIE TALKIE, GENT

B08/063 • CHINA

USE OF DIGITAL PLATFORMS

TITLE • QUEST FOR DYSLEXIA

BRAND • SAMSUNG

PRODUCT • SAMSUNG MOBILE

ENTERED BY • CHEIL WORLDWIDE, BEIJING

IDEA CREATION • CHEIL, HONG KONG

PRODUCTION • CHEIL WORLDWIDE, BEIJING/HOBA, BEIJING

MEDIA • CHEIL WORLDWIDE, BEIJING

• CHEIL WORLDWIDE, BEIJING

POST PRODUCTION • CHEIL WORLDWIDE, BEIJING/HOBA, BEIJING

B10/005 • THE NETHERLANDS

USE OF SOCIAL PLATFORMS

TITLE • MY NAME IS PETER

BRAND • WOMEN INC. AND BRANDEDU

PRODUCT • GENDER EQUALITY AWARENESS

ENTERED BY • THE FAMILY AMSTERDAM

IDEA CREATION • THE FAMILY AMSTERDAM

PRODUCTION

• THE FAMILY AMSTERDAM/TIM ARNOLD AV, AMSTERDAM

MEDIA

• THE FAMILY AMSTERDAM

POST PRODUCTION • THE FAMILY AMSTERDAM/ TIM ARNOLD AV, AMSTERDAM

B10/058 • COLOMBIA

USE OF SOCIAL PLATFORMS

TITLE • TIKTOKMMERCIALS

BRAND • DAVIVIENDA BANK

PRODUCT • DAVIVIENDA BANK

ENTERED BY • LEO BURNETT, BOGOTA

IDEA CREATION • LEO BURNETT, BOGOTA

MEDIA • STARCOM COLOMBIA, BOGOTÁ

B11/008 • SPAIN

USE OF TECHNOLOGY

TITLE • #REALVOICESOFPRIDE

BRAND • FELGTB

PRODUCT • FELGTB

ENTERED BY • EDELMAN SPAIN S.A., MADRID

IDEA CREATION • EDELMAN SPAIN S.A., MADRID

PRODUCTION • EDELMAN SPAIN S.A., MADRID

MEDIA • EDELMAN SPAIN S.A., MADRID

• EDELMAN SPAIN S.A., MADRID

C03/018 • FRANCE

DATA-DRIVEN TARGETING

TITLE • FNAC - UNRECCOMENDED BY ALGORITHM

BRAND • FNAC

PRODUCT • FNAC SERVICE

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

MEDIA • HAVAS MEDIA, PARIS

D02/027 • SINGAPORE

BRAND CONTENT FOR DIGITAL/SOCIAL

TITLE • VERSUS

BRAND • SK-II

PRODUCT • SK-II

ENGAGEMENT TRACK

ENTERED BY • MEDIACOM, SINGAPORE

IDEA CREATION • MEDIACOM, SINGAPORE/GREY, TOKYO

PRODUCTION • GREY, TOKYO/PASSION PICTURES, LONDON/ PLATIGE IMAGE, WARSAW/C3 FILM, TOKYO/ ECLECTIC SOUNDS, LONDON

MEDIA • MEDIACOM, SINGAPORE

POST PRODUCTION • GREY, TOKYO/PASSION PICTURES, LONDON/ PLATIGE IMAGE, WARSAW/IMAGINARY FORCES, LOS ANGELES/ C3 FILM, TOKYO

E01/002 • FRANCE

EXCELLENCE IN MEDIA INSIGHTS

TITLE • FEARLESS NIGHT

BRAND • HANDSAWAY

PRODUCT • ASSOCIATION AGAINST SEXUAL HARASSMENT

ENTERED BY • TBWA, PARIS

IDEA CREATION • TBWA, PARIS

POST PRODUCTION • \ELSE, PARIS

E01/041 • BRAZIL

EXCELLENCE IN MEDIA INSIGHTS

TITLE • PAYWALL DOWN

BRAND • L’OREAL PARIS

PRODUCT • INSTITUCIONAL - STAND UP AGAINST STREET HARASSMENT

ENTERED BY • WMCCANN, SÃO PAULO

IDEA CREATION • WMCCANN, SÃO PAULO

PRODUCTION • STUDIO GREAT, RIO DE JANEIRO/SONIDO, SÃO PAULO

MEDIA • WMCCANN, SÃO PAULO

PR • WMCCANN, SÃO PAULO

POST PRODUCTION • STUDIO GREAT!, SÃO PAULO

E04/051 • USA

USE OF INTEGRATED MEDIA

TITLE • TOUCH CARD

BRAND • MASTERCARD

PRODUCT • TOUCH CARD

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION

• MJZ, LOS ANGELES

MEDIA • CARAT, NEW YORK/KETCHUM, NEW YORK

POST PRODUCTION • Q DEPARTMENT, NEW YORK/JSM MUSIC, NEW YORK/MPC, NEW YORK/HENRYBOY, NEW YORK/NO6, NEW YORK

F01/010 • GERMANY

LOCAL BRAND

TITLE • BERLIN’S HEART STANDS STILL.

BRAND • BERLINER VERKEHRSBETRIEBE (BVG) - AÖR

PRODUCT • BVG

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PRODUCTION

• JUNG VON MATT AG, HAMBURG/RABBICORN

FILMS, HAMBURG/NOT A MACHINE, HAMBURG

MEDIA • JUNG VON MATT AG, HAMBURG

PR • JUNG VON MATT AG, HAMBURG

POST PRODUCTION • DELI CREATIVE COLLECTIVE, HAMBURG

F02/008 • FRANCE

CHALLENGER BRAND

TITLE • HACK MARKET

BRAND • BACK MARKET

PRODUCT • MARKETPLACE FOR REFURBISHED ELECTRONIC GOODS

ENTERED BY • MARCEL, PARIS

IDEA CREATION

PRODUCTION

• MARCEL, PARIS

• ARTISANS DU FILM, PARIS/ADF L’ATELIER, PARIS

F04/001 • GERMANY

SOCIAL BEHAVIOUR

TITLE • ANTI LOOK – THE LIFE-SAVING QR DESIGN

BRAND • JOHANNITER

PRODUCT • JOHANNITER UNFALL-HILFE

ENTERED BY • SCHOLZ & FRIENDS, BERLIN

IDEA CREATION • SCHOLZ & FRIENDS, BERLIN

PR • SCHOLZ & FRIENDS, BERLIN

F04/064 • CHINA

SOCIAL BEHAVIOUR

TITLE • ADIDAS NEO GYMASTICS X JUST DANCE

BRAND • ADIDAS

PRODUCT • ADIDAS NEO

ENTERED BY • TBWA\BOLT SHANGHAI, SHANGHAI

IDEA CREATION • TBWA\BOLT SHANGHAI, SHANGHAI

PRODUCTION • TBWA\BOLT SHANGHAI, SHANGHAI/ OFF LAB, SHANGHAI

F05/013 • UNITED KINGDOM

CULTURAL INSIGHT

TITLE • TOGETHER THIS RAMADAN

BRAND • TESCO

PRODUCT • SUPERMARKET

ENTERED BY • BBH, LONDON

IDEA CREATION • BBH, LONDON

MEDIA • MEDIACOM, LONDON

F05/059 • GERMANY

CULTURAL INSIGHT

TITLE • NEWTOWN ACTION ALLIANCE/#NOTCOMINGHOME

BRAND • NEWTOWN ACTION ALLIANCE

PRODUCT • NEWTOWN ACTION ALLIANCE

ENTERED BY • SERVICEPLAN GERMANY, MUNICH

IDEA CREATION • SERVICEPLAN GERMANY, MUNICH/ MEDIAPLUS, MUNICH

PRODUCTION • ICONOCLAST, BERLIN/RUFFIAN, LOS ANGELES

MEDIA • MEDIAPLUS, MUNICH

• DIGENNARO COMMUNICATIONS, NEW YORK

POST PRODUCTION • KATALYST BERLIN CREATIVE SERVICES

F07/004 • FRANCE

CORPORATE PURPOSE & CSR

TITLE • SOS MIGRANTS

BRAND • FRANCE TERRE D’ASILE/WATIZAT

PRODUCT • ASSOCIATION FOR IMMIGRANTS

ENTERED BY • TBWA, PARIS

IDEA CREATION • TBWA, PARIS

MEDIA • OMD FRANCE, PARIS

POST PRODUCTION • \ELSE, PARIS

F07/070 • USA

CORPORATE PURPOSE & CSR

TITLE • BUICK #SEEHERGREATNESS

BRAND • BUICK

PRODUCT • AUTOMOTIVE

ENTERED BY • LEO BURNETT, DETROIT

IDEA CREATION • LEO BURNETT, DETROIT

PRODUCTION • CUTTERS, CHICAGO/ FINGER MUSIC AND SOUND DESIGN, BROOKLYN

MEDIA • CARAT, NEW YORK

PR • LEO BURNETT, DETROIT

POST PRODUCTION • CUTTERS, CHICAGO/FINGER MUSIC AND SOUND DESIGN, BROOKLYN/MONSTER FILMS, SÃO PAULO

F07/095 • INDIA

CORPORATE PURPOSE & CSR

TITLE • SEE EQUAL #SHARETHELOAD (INTEGRATED)

BRAND • PROCTER & GAMBLE INDIA

PRODUCT • ARIEL

ENTERED BY • BBDO INDIA, MUMBAI

IDEA CREATION • BBDO INDIA, MUMBAI

PRODUCTION • BBDO INDIA, MUMBAI

MEDIA • MEDIACOM INDIA, MUMBAI

PR • KETCHUM SAMPARK, MUMBAI

POST PRODUCTION • BBDO INDIA, MUMBAI

Grand Prix CREATIVE DATA

DATA TIENDA

WECAPITAL

DDB MEXICO, MEXICO CITY

MEXICO

ENGAGEMENT TRACK –– WINNERS

GRAND PRIX

A03/005 • MEXICO

DATA-DRIVEN CONSUMER PRODUCT

TITLE • DATA TIENDA

BRAND • WECAPITAL

PRODUCT • DATA TIENDA

ENTERED BY • DDB MEXICO, MEXICO CITY

IDEA CREATION • DDB MEXICO, CIUDAD DE MÉXICO

PRODUCTION • LADOBLE, MEXICO/ESTUDIOS MACHINA, BOGOTÁ

GOLD AWARDS

A01/017 • INDIA

DATA-ENHANCED CREATIVITY

TITLE • SHAH RUKH KHAN-MY-AD

BRAND • CADBURY CELEBRATIONS

PRODUCT • CADBURY CELEBRATIONS

ENTERED BY • OGILVY, MUMBAI

IDEA CREATION

• OGILVY, MUMBAI

PRODUCTION • THE PACK, MUMBAI

MEDIA • WAVEMAKER INDIA, MUMBAI

POST PRODUCTION • REPHRASE.AI, BENGALURU

A02/012 • GERMANY

DATA-DRIVEN TARGETING

TITLE • HETZJAEGER. ANTIFASCIST ALGORITHMS.

BRAND • LAUT GEGEN NAZIS E.V.

PRODUCT • HETZJAEGER

ENTERED BY • PHILIPP UND KEUNTJE, HAMBURG

IDEA CREATION • PHILIPP UND KEUNTJE, HAMBURG

PRODUCTION • PHILIPP UND KEUNTJE, HAMBURG

MEDIA • PHILIPP UND KEUNTJE, HAMBURG

• FISCHERAPPELT, HAMBURG

A10/014 • CANADA

DATA INTEGRATION

TITLE • THE BLACK ELEVATION MAP

BRAND • BLACK & ABROAD

PRODUCT • THE BLACK ELEVATION MAP

ENTERED BY • PERFORMANCE ART, TORONTO

IDEA CREATION • PERFORMANCE ART, TORONTO

PRODUCTION

• VOCAL TYPE CO., WASHINGTON D.C./ ALFREDO FILMS, TORONTO

MEDIA • INITIATIVE, TORONTO

PR • GLOSSY PR, TORONTO

POST PRODUCTION • ALTER EGO, TORONTO/ TA2 SOUND + MUSIC, TORONTO

SILVER AWARDS

A05/022 • CANADA

DATA VISUALISATION

TITLE • THE BLACK ELEVATION MAP BRAND • BLACK & ABROAD

PRODUCT • THE BLACK ELEVATION MAP

ENTERED BY • PERFORMANCE ART, TORONTO

IDEA CREATION • PERFORMANCE ART, TORONTO

PRODUCTION

• VOCAL TYPE CO., WASHINGTON D.C./ ALFREDO FILMS, TORONTO

MEDIA • INITIATIVE, TORONTO

PR • GLOSSY PR, TORONTO

POST PRODUCTION • ALTER EGO, TORONTO/TA2 SOUND + MUSIC, TORONTO

A07/047 • BRAZIL

USE OF REAL-TIME DATA

TITLE • THE REAL AIRDROP

BRAND • GARENA

PRODUCT • FREE FIRE

ENTERED BY • AKQA, SÃO PAULO

IDEA CREATION

PRODUCTION

• AKQA, SÃO PAULO

• EVIL TWIN, SÃO PAULO/STINK FILMS, SÃO PAULO

POST PRODUCTION • EVIL TWIN, SÃO PAULO/ STINK FILMS, SÃO PAULO

A08/010 • BRAZIL

SOCIAL DATA & INSIGHT

TITLE • BLACK CHARACTERS

BRAND • REVISTA RAÇA

PRODUCT • REVISTA RAÇA

ENTERED BY • FCB BRASIL, SÃO PAULO

IDEA CREATION • FCB BRASIL, SÃO PAULO

MEDIA • FCB BRASIL, SÃO PAULO

BRONZE AWARDS

A02/034 • AUSTRALIA

DATA-DRIVEN TARGETING

TITLE • AAMI REST TOWNS

BRAND • AAMI

PRODUCT • AAMI CAR INSURANCE

ENTERED BY • OGILVY AUSTRALIA, MELBOURNE

IDEA CREATION • OGILVY AUSTRALIA, MELBOURNE

PRODUCTION • OGILVY AUSTRALIA, MELBOURNE

MEDIA • OMD, SYDNEY

A02/043 • SOUTH AFRICA

DATA-DRIVEN TARGETING

TITLE • VODACOM ANTI-HIJACK AD’S

BRAND • VODACOM

PRODUCT • VODACOM

ENTERED BY • VMLY&R, JOHANNESBURG

IDEA CREATION • VMLY&R, JOHANNESBURG

PRODUCTION

• CARAT, JOHANNESBURG

MEDIA • CARAT, JOHANNESBURG

A03/008 • USA

DATA-DRIVEN CONSUMER PRODUCT

TITLE • MUSIC LIBERATES MUSIC MIXTAPE

BRAND • BACARDI

PRODUCT • BACARDI

ENTERED BY • BBDO, NEW YORK

IDEA CREATION • BBDO, NEW YORK

PRODUCTION • STURDY., LOS ANGELES

MEDIA • BBDO, NEW YORK/STURDY., LOS ANGELES

POST PRODUCTION • STURDY., LOS ANGELES

A04/001 • PORTUGAL

DATA STORYTELLING

TITLE • THE DAY-AFTER-WOMEN’S-DAY NEWSPAPERS

BRAND • RAPARIGAS DA BOLA

PRODUCT • RAPARIGAS DA BOLA

ENTERED BY • HAVAS, LISBON

IDEA CREATION • HAVAS, LISBON

A07/027 • UNITED KINGDOM

USE OF REAL-TIME DATA

TITLE • GREEN LIGHT SIGNAL

BRAND • NATIONAL GRID

PRODUCT • NATIONAL GRID

ENTERED BY • EDELMAN, LONDON

IDEA CREATION • EDELMAN, LONDON

PRODUCTION • SOLARFLARE STUDIO, LONDON

MEDIA • EDELMAN, LONDON

PR • EDELMAN, LONDON

A08/017 • USA

SOCIAL DATA & INSIGHT

TITLE • APOLOGIZE THE RAINBOW

BRAND • SKITTLES

PRODUCT • SKITTLES LIME

ENTERED BY • DDB, CHICAGO

IDEA CREATION • DDB, CHICAGO/DDB, NEW YORK

PRODUCTION • PICROW, LOS ANGELES

POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, NEW YORK/WHITEHOUSE POST, NEW YORK/CARBON VFX, CHICAGO

Grand Prix

ENGAGEMENT TRACK

GRAND PRIX

B01/002 • BELGIUM

SOCIAL ENGAGEMENT

TITLE • THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

BRAND • DECATHLON

PRODUCT • SPORTS EQUIPMENT

ENTERED BY • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN

IDEA CREATION • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN

PRODUCTION • FLEDGE, SINT-NIKLAAS/ RED EAGLE PRODUCTIONS, DORDRECHT

MEDIA • SEMETIS, BRUSSELS

• WALKIE TALKIE, GENT

GOLD AWARDS

A06/010 • GERMANY TRAVEL/LEISURE

TITLE • THE BVG HEMPTICKET – COME HOME, CALM DOWN. BRAND • BERLINER VERKEHRSBETRIEBE (BVG) - AÖR

PRODUCT • BVG

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PRODUCTION • NOT A MACHINE, HAMBURG/JUNG VON MATT AG, HAMBURG/TONY PETERSEN FILM, HAMBURG

MEDIA • JUNG VON MATT AG, HAMBURG

PR • JUNG VON MATT AG, HAMBURG

POST PRODUCTION • DELI CREATIVE COLLECTIVE, HAMBURG

A09/058 • USA

NFPO/CHARITY/GOVERNMENT

TITLE • THE LOST CLASS BRAND • CHANGE THE REF INC.

PRODUCT • GUN VIOLENCE AWARENESS

ENTERED BY • LEO BURNETT, CHICAGO IDEA CREATION • LEO BURNETT, CHICAGO PRODUCTION • HUNGRY MAN, LOS ANGELES/ NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR

PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES

B03/023 • GERMANY

REAL-TIME RESPONSE

TITLE • #FLUTWEIN - OUR WORST VINTAGE

BRAND • AHR - A WINEREGION NEEDS HELP FOR REBUILDING E.V.

PRODUCT • WINES FROM THE FLOODED WINEREGION “AHR”

ENTERED BY • SEVENONE ADFACTORY, UNTERFOHRING

IDEA CREATION • SEVENONE ADFACTORY, UNTERFOHRING

PRODUCTION • SEVENONE ADFACTORY, UNTERFOHRING

MEDIA • SEVENONE ADFACTORY, UNTERFOHRING/ WALLDECAUX, BERLIN

PR • SEVENONE ADFACTORY, UNTERFOHRING

POST PRODUCTION • SEVENONE ADFACTORY, UNTERFOHRING

B04/035 • FRANCE

CONTENT CREATION & PRODUCTION

TITLE • GENDER SWAP

BRAND • WOMEN IN GAMES

PRODUCT • WOMEN IN GAMES

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • GENERAL POP, PARIS

• BETC, PARIS

D02/072 • USA

USE OF EVENTS & STUNTS

TITLE • THE LOST CLASS

BRAND • CHANGE THE REF INC.

PRODUCT • GUN VIOLENCE AWARENESS

ENTERED BY • LEO BURNETT, CHICAGO

IDEA CREATION • LEO BURNETT, CHICAGO

PRODUCTION • HUNGRY MAN, LOS ANGELES/ NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR

PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO

POST PRODUCTION

• UNICORNS & UNICORNS, LOS ANGELES/NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES

E04/011 • USA

INTERNAL COMMS&EMPLOYEE ENGAGEMENT

TITLE • 9/12 - THE UNTOLD STORY OF RECONNECTING NEW YORK

BRAND • VERIZON

PRODUCT • VERIZON

ENTERED BY • VERIZON, NEW YORK

IDEA CREATION • VERIZON, NEW YORK

PRODUCTION • VERIZON, NEW YORK/UNIT 9, NEW YORK

MEDIA • VERIZON, NEW YORK

PR • VERIZON, NEW YORK

POST PRODUCTION • VERIZON, NEW YORK

F06/003 • AUSTRIA

BREAKTHROUGH ON A BUDGET

TITLE • VIENNA STRIPS ON ONLYFANS

BRAND • VIENNA TOURIST BOARD

PRODUCT • VIENNA TOURIST BOARD

ENTERED BY • JUNG VON MATT DONAU, VIENNA

IDEA CREATION • JUNG VON MATT DONAU, VIENNA

PR • JUNG VON MATT DONAU, VIENNA

SILVER AWARDS

A01/031 • CANADA

FOOD & DRINK

TITLE • HEINZ HOT DOG PACT

BRAND • KRAFT HEINZ

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

MEDIA • CARAT, TORONTO

PR • THE COLONY PROJECT, TORONTO/MIDDLE CHILD, TORONTO

POST PRODUCTION • GRAYSON MUSIC, TORONTO

A01/053 • USA

FOOD & DRINK

TITLE • SUNBREW

BRAND • CORONA

PRODUCT • CORONA SUNBREW

ENTERED BY • DAVID, MIAMI

IDEA CREATION • DAVID, MIAMI

PRODUCTION • MJZ, LOS ANGELES

PR • ALLISON+PARTNERS, CHICAGO

POST PRODUCTION • COSMO STREET, MIAMI/ PICKLE MUSIC, NEW YORK

A05/003 • FRANCE

RETAIL

TITLE • OUTLAW RUNNERS

BRAND • DISTANCE

PRODUCT • DISTANCE

ENTERED BY • BETC, PARIS

IDEA CREATION

PRODUCTION

• BETC, PARIS

• GUM, PARIS/SOLDATS FILMS, PARIS

A05/004 • USA

RETAIL

TITLE • BLACK BEAUTY IS BEAUTY

BRAND • SEPHORA

PRODUCT • BLACK BEAUTY PRODUCTS

ENTERED BY

• R/GA, NEW YORK

IDEA CREATION

PRODUCTION

• R/GA, NEW YORK

• M SS NG P ECES, BROOKLYN

PR • DEVRIES GLOBAL, NEW YORK

POST PRODUCTION • ROCK PAPER SCISSORS, SANTA MONICA

B01/056 • USA

SOCIAL ENGAGEMENT

TITLE • REVERSE RENEGADE

BRAND • CHAMPION

PRODUCT • CHAMPION REVERSE WEAVE APPAREL

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

PRODUCTION • VERYTASTE, CHICAGO

MEDIA • KEPLER, NEW YORK

B01/071 • ITALY

SOCIAL ENGAGEMENT

TITLE • THE NIGHT IS YOUNG

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY, MILAN

IDEA CREATION • PUBLICIS ITALY, MILAN

PRODUCTION • GOOD PEOPLE FILMS, ATENE

POST PRODUCTION • PRODIGIOUS, MILAN

B03/037 • USA

REAL-TIME RESPONSE

TITLE • BACKUP UKRAINE

BRAND • POLYCAM X UNESCO

PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY

ENTERED BY • VIRTUE WORLDWIDE, NEW YORK

IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK

PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

MEDIA • VIRTUE WORLDWIDE, NEW YORK

PR • VIRTUE WORLDWIDE, NEW YORK

POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

B04/046 • CZECH REPUBLIC

CONTENT CREATION & PRODUCTION

TITLE • 13 MINUTES

BRAND • CZECH INSURANCE ASSOCIATION

PRODUCT • CZECH INSURANCE ASSOCIATION

ENTERED BY • MCCANN, PRAGUE

IDEA CREATION • MCCANN, PRAGUE

PRODUCTION • HYPERMARKET FILM, PRAHA 1

PR • HERO & OUTLAW, PRAGUE

B05/012 • GERMANY

CONTENT DISCOVERY & AMPLIFICATION

TITLE • THE TRUTH WINS

BRAND • RSF

PRODUCT • RSF

ENTERED BY • DDB GERMANY, BERLIN

IDEA CREATION • DDB GERMANY, BERLIN

PRODUCTION • HYPERINTERACTIVE, HAMBURG/ DAHOUSE AUDIO, BERLIN/MOLLE&KORN GMBH, BERLIN

B05/014 • USA

CONTENT DISCOVERY & AMPLIFICATION

TITLE • MICHELOB ULTRA - SAVE IT SEE IT

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA BEER

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • LOVEBOAT, PARIS

PR • 3PM, MIAMI

D02/103 • FRANCE

USE OF EVENTS & STUNTS

TITLE • HACK MARKET

BRAND • BACK MARKET

PRODUCT • MARKETPLACE FOR REFURBISHED ELECTRONIC

ENTERED BY

GOODS

• MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION • ARTISANS DU FILM, PARIS/ADF L’ATELIER, PARIS

ENGAGEMENT TRACK

D04/023 • FRANCE

BRAND & STRATEGIC STORYTELLING

TITLE • GENDER SWAP

BRAND • WOMEN IN GAMES

PRODUCT • WOMEN IN GAMES

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • GENERAL POP, PARIS

PR • BETC, PARIS

E01/008 • AUSTRALIA

CORPORTE IMAGE & REPUTATION

TITLE • ONE HOUSE TO SAVE MANY

BRAND • SUNCORP GROUP

PRODUCT • WEATHER RESILIENT HOUSING

ENTERED BY • LEO BURNETT, SYDNEY

IDEA CREATION • LEO BURNETT, SYDNEY

PRODUCTION • LEO BURNETT, SYDNEY/REVOLVER, SYDNEY

POST PRODUCTION • THE GLUE SOCIETY, SYDNEY

E02/001 • FRANCE

PUBLIC AFFAIRS & LOBBYING

TITLE • MONOPOLY OF INEQUALITIES

BRAND • L’OBSERVATOIRE DES INEGALITES

PRODUCT • MONOPOLY OF INEQUALITIES

ENTERED BY • HEREZIE, PARIS

IDEA CREATION • HEREZIE, PARIS

PRODUCTION • HEREZIE, PARIS

• HEREZIE, PARIS

E02/012 • BELGIUM

PUBLIC AFFAIRS & LOBBYING

TITLE • REDUCE THE RIDE

BRAND • D’IETEREN

PRODUCT • HUSK

ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

E05/001 • UNITED KINGDOM

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • LONG LIVE THE PRINCE

BRAND • KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX

PRODUCT • KIYAN PRINCE FOUNDATION

ENTERED BY • ENGINE, LONDON

IDEA CREATION • ENGINE, LONDON

PRODUCTION • ENGINE, LONDON/FRAMESTORE, LONDON

PR • ENGINE, LONDON/MISCHIEF, LONDON

POST PRODUCTION • FRAMESTORE, LONDON/STRING AND TINS, LONDON/NINETEENTWENTY, LONDON

F04/057 • UNITED KINGDOM

SOCIAL BEHAVIOUR

TITLE • DYSLEXIC THINKING

BRAND • VIRGIN GROUP

PRODUCT • MADE BY DYSLEXIA

ENTERED BY • FCB INFERNO, LONDON

IDEA CREATION • FCB INFERNO, LONDON

PRODUCTION • FCB INFERNO, LONDON

MEDIA • FCB INFERNO, LONDON

• FCB INFERNO, LONDON

BRONZE AWARDS

A06/008 • USA

TRAVEL/LEISURE

TITLE • WELCOME TO THE ICELANDVERSE

BRAND • INSPIRED BY ICELAND

PRODUCT • ICELAND

ENTERED BY • SS+K, NEW YORK

IDEA CREATION • SS+K, NEW YORK/PEEL ICELAND, REYKJAVÍK

A06/019 • SPAIN

TRAVEL/LEISURE

TITLE • INVALUABLE FOOD

BRAND • MADRID FUSIÎN

PRODUCT • MADRID FUSIÎN

ENTERED BY • LEO BURNETT, MADRID

IDEA CREATION

• LEO BURNETT, MADRID

PRODUCTION • ATTIC FILMS, MADRID

PR • LEO BURNETT, MADRID

A07/018 • UNITED KINGDOM

MEDIA/ENTERTAINMENT

TITLE • DYSLEXIC THINKING

BRAND • VIRGIN GROUP

PRODUCT • MADE BY DYSLEXIA

ENTERED BY

• FCB INFERNO, LONDON

IDEA CREATION

PRODUCTION

• FCB INFERNO, LONDON

MEDIA • FCB INFERNO, LONDON

PR • FCB INFERNO, LONDON

A08/006 • ARGENTINA

CONSUMER SERVICES/B2B

TITLE • BEHIND THE MOST IMPORTANT JOB

BRAND • NAVENT

PRODUCT • ZONAJOBS

ENTERED BY • TOGETHERWITH, BUENOS AIRES

IDEA CREATION • TOGETHERWITH, BUENOS AIRES

MEDIA • INFINITY MEDIA, BUENOS AIRES

A09/016 • ESTONIA

NFPO/CHARITY/GOVERNMENT

TITLE • 14 IS NOT OK

BRAND • ESTONIAN SEXUAL HEALTH ASSOCIATION

PRODUCT

• NOT APPLICABLE

ENTERED BY

• OPTIMIST CREATIVE, TALLINN

IDEA CREATION

PRODUCTION

MEDIA

• OPTIMIST CREATIVE, TALLINN

POST PRODUCTION • OPTIMIST CREATIVE, TALLINN

A09/078 • HONDURAS

NFPO/CHARITY/GOVERNMENT

TITLE

• MORNING AFTER ISLAND

BRAND • GRUPO ESTRATEGIGO GE PAE

PRODUCT • WOMEN RIGHTS

ENTERED BY • OGILVY HONDURAS, TEGIUCIGALPA

IDEA CREATION

• OGILVY HONDURAS, TEGIUCIGALPA

PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA

MEDIA • OGILVY HONDURAS, TEGIUCIGALPA

PR • OGILVY HONDURAS, TEGIUCIGALPA

A09/079 • USA

NFPO/CHARITY/GOVERNMENT

TITLE • BACKUP UKRAINE

BRAND • POLYCAM X UNESCO

PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY

ENTERED BY • VIRTUE WORLDWIDE, NEW YORK

IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK

PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

MEDIA • VIRTUE WORLDWIDE, NEW YORK

PR • VIRTUE WORLDWIDE, NEW YORK

POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

B01/046 • INDIA

SOCIAL ENGAGEMENT

TITLE • UNBOX ME

BRAND • UNAIDS

PRODUCT • UNAIDS

ENTERED BY • FCB INDIA, DELHI

IDEA CREATION • FCB INDIA, DELHI/FCB CHICAGO

PRODUCTION • FCB CHICAGO/FUEL CONTENT, GURUGRAM

B01/066 • USA

SOCIAL ENGAGEMENT

TITLE • MICHELOB ULTRA - SAVE IT SEE IT

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA BEER

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • LOVEBOAT, PARIS

PR • 3PM, MIAMI

B01/089 • UNITED KINGDOM

SOCIAL ENGAGEMENT

TITLE • #FREECUTHBERT

BRAND • ALDI

PRODUCT • CUTHBERT CATERPILLAR CAKE

ENTERED BY • MCCANN, MANCHESTER

IDEA CREATION • MCCANN, MANCHESTER

PRODUCTION • MCCANN, MANCHESTER

PR • CLARION COMMUNICATIONS, LONDON

B02/003 • THE NETHERLANDS

COMMUNITY MANAGEMENT

TITLE • A PIECE OF AJAX

BRAND • AFC AJAX

PRODUCT • AFC AJAX

ENTERED BY • ONE:NIL, AMSTERDAM

IDEA CREATION • ONE:NIL, AMSTERDAM/AFC AJAX, AMSTERDAM

PRODUCTION • ONE:NIL, AMSTERDAM/FALSUM, BREDA/ MAJOR FIFTH, OSS

PR • HET PR BUREAU, AMSTERDAM

B04/036 • INDIA

CONTENT CREATION & PRODUCTION

TITLE • THE UNFILTERED HISTORY TOUR

BRAND • VICE MEDIA

PRODUCT • BRITISH MUSEUM

ENTERED BY • DENTSU CREATIVE, BENGALURU

IDEA CREATION • DENTSU CREATIVE, BENGALURU/ DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON

PRODUCTION • DENTSU CREATIVE, BENGALURU

• DENTSU CREATIVE, BENGALURU

POST PRODUCTION • DENTSU CREATIVE, BENGALURU

B06/007 • USA

INNOVATIVE USE OF INFLUENCERS

TITLE • BLESS YOUR F*ING COOCH

BRAND • EOS

PRODUCT • EOS

ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, BROOKLYN

IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, BROOKLYN

PRODUCTION • MAKEOUT, BROOKLYN

MEDIA • MEKANISM, NEW YORK

PR • CMM, NEW YORK

D04/018 • CANADA

BRAND & STRATEGIC STORYTELLING

TITLE • BLACKED OUT HISTORY

BRAND • ONTARIO BLACK HISTORY SOCIETY

PRODUCT • NOT FOR PROFIT

ENTERED BY • DDB CANADA, TORONTO

IDEA CREATION • DDB CANADA, TORONTO

PRODUCTION • ALFREDO FILMS, TORONTO/SAUCE DIGITAL, TORONTO

PR • DDB CANADA, TORONTO

POST PRODUCTION • ALFREDO FILMS, TORONTO/ VAPOR MUSIC GROUP, TORONTO/SAUCE DIGITAL, TORONTO

D04/030 • NEW ZEALAND

BRAND & STRATEGIC STORYTELLING

TITLE • DAVID’S UNUSABLES

BRAND • MOTOR NEURONE DISEASE ASSOCIATION NZ

PRODUCTION • PELIKULA, REYKJAVÍK

• M&C SAATCHI TALK, LONDON

MEDIA • UNAIDS, GENÈVE

PR • CUMULUS, GURGAON

POST PRODUCTION • FCB CHICAGO

PRODUCT • CHARITY

ENTERED BY • SPECIAL, AUCKLAND

IDEA CREATION • SPECIAL, AUCKLAND

ENGAGEMENT TRACK –– WINNERS

PRODUCTION • SPECIAL, AUCKLAND/THE POST OFFICE, AUCKLAND

MEDIA • SPECIAL, AUCKLAND

• SPECIAL, AUCKLAND

D05/001 • UNITED KINGDOM

USE OF TECHNOLOGY

TITLE • LONG LIVE THE PRINCE

BRAND • KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX

PRODUCT • KIYAN PRINCE FOUNDATION

ENTERED BY • ENGINE, LONDON

IDEA CREATION • ENGINE, LONDON

PRODUCTION • ENGINE, LONDON/FRAMESTORE, LONDON

• ENGINE, LONDON/MISCHIEF, LONDON

POST PRODUCTION • FRAMESTORE, LONDON/STRING AND TINS, LONDON/NINETEENTWENTY, LONDON

D05/005 • GERMANY

USE OF TECHNOLOGY

TITLE • HETZJAEGER. ANTIFASCIST ALGORITHMS.

BRAND • LAUT GEGEN NAZIS E.V.

PRODUCT • HETZJAEGER

ENTERED BY • PHILIPP UND KEUNTJE, HAMBURG

IDEA CREATION

• PHILIPP UND KEUNTJE, HAMBURG

PRODUCTION • PHILIPP UND KEUNTJE, HAMBURG

MEDIA • PHILIPP UND KEUNTJE, HAMBURG

• FISCHERAPPELT, HAMBURG

D05/016 • UNITED KINGDOM

USE OF TECHNOLOGY

TITLE • GREEN LIGHT SIGNAL

BRAND • NATIONAL GRID

PRODUCT • NATIONAL GRID

ENTERED BY • EDELMAN, LONDON

IDEA CREATION

• EDELMAN, LONDON

PRODUCTION • SOLARFLARE STUDIO, LONDON

MEDIA • EDELMAN, LONDON

PR • EDELMAN, LONDON

F01/025 • UNITED ARAB EMIRATES

LOCAL BRAND

TITLE • THE ELECTIONS EDITION

BRAND • ANNAHAR NEWSPAPER

PRODUCT • ANNAHAR NEWSPAPER

ENTERED BY • IMPACT BBDO, DUBAI

IDEA CREATION • IMPACT BBDO, DUBAI

PRODUCTION • IMPACT BBDO, DUBAI/DEJAVU, DUBAI

PR • IMPACT PORTER NOVELLI, DUBAI

POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI

F04/043 • CANADA

SOCIAL BEHAVIOUR

TITLE • TOUGH TURBAN

BRAND • PFAFF HARLEY-DAVIDSON

PRODUCT • PFAFF HARLEY-DAVIDSON

ENTERED BY • ZULU ALPHA KILO, TORONTO

IDEA CREATION

• ZULU ALPHA KILO, TORONTO

PRODUCTION • ZULUBOT, TORONTO

PR • NELSON CONNECTS, TORONTO/SELECT PR, TORONTO

F05/006 • SOUTH KOREA

CULTURAL INSIGHT

TITLE • GREETING MILK

BRAND • MAEIL DAIRIES CO. ,LTD

PRODUCT • MAEIL SOJAL(LACTOSE-FREE) MILK

ENTERED BY • INNORED, SEOUL

IDEA CREATION • INNORED, SEOUL

PRODUCTION • PAULUS.CO, SEOUL

MEDIA • INNORED, SEOUL

PR • INNORED, SEOUL

F05/061 • INDIA

CULTURAL INSIGHT

TITLE • UNBOX ME

BRAND • UNAIDS

PRODUCT • UNAIDS

ENTERED BY • FCB INDIA, DELHI

IDEA CREATION • FCB INDIA, DELHI/FCB CHICAGO

PRODUCTION • FCB CHICAGO/FUEL CONTENT, GURUGRAM

MEDIA • UNAIDS, GENÈVE

PR • CUMULUS, GURGAON

POST PRODUCTION • FCB CHICAGO

F06/051 • GERMANY

BREAKTHROUGH ON A BUDGET

TITLE • LOVE THE WORK MORE

BRAND • SELF-PROMO

PRODUCT • SELF-PROMO

ENTERED BY • LOVE THE WORK MORE, BERLIN

IDEA CREATION • LOVE THE WORK MORE, BERLIN

PRODUCTION

• LOVE THE WORK MORE, BERLIN

POST PRODUCTION • LOVE THE WORK MORE, BERLIN

F07/128 • UNITED KINGDOM

CORPORATE PURPOSE & CSR

TITLE • AS EARLY AS FIVE

BRAND • DOVE | UNILEVER

PRODUCT • THE CROWN ACT

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON/SWIFT, PORTLAND

PRODUCTION • SANCTUARY CONTENT, LOS ANGELES

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

Grand Prix

SPEAKING IN COLOR

SHERWIN-WILLIAMS

COIL COATINGS

WUNDERMAN THOMPSON, MINNEAPOLIS, USA

ENGAGEMENT TRACK –– WINNERS –– CREATIVE B2B

GRAND PRIX

B02/020 • USA

BRAND EXPERIENCE

TITLE • SPEAKING IN COLOR

BRAND • SHERWIN-WILLIAMS COIL COATINGS

PRODUCT • SPEAKING IN COLOR

ENTERED BY • WUNDERMAN THOMPSON, MINNEAPOLIS

IDEA CREATION • WUNDERMAN THOMPSON, MINNEAPOLIS

PRODUCTION • WUNDERMAN THOMPSON, MINNEAPOLIS

GOLD AWARDS

A04/010 • USA

TARGETING & ENGAGEMENT

• A SONG FOR EVERY CMO

TITLE

BRAND • SPOTIFY

PRODUCT • SPOTIFY ADVERTISING

ENTERED BY • FCB NEW YORK

IDEA CREATION

• FCB NEW YORK

PRODUCTION • WATT WHITE MUSIC, MAPLEWOOD

• AJ MEDIA INC, NEW YORK

A09/021 • BELGIUM

CORPORATE PURPOSE & CSR

TITLE • REDUCE THE RIDE

BRAND • D’IETEREN

PRODUCT • HUSK

ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

IDEA CREATION

B10/002 • USA

• HAPPINESS, AN FCB ALLIANCE, BRUSSELS

MARKET DISRUPTION

TITLE • PIÑATEX

BRAND • DOLE SUNSHINE COMPANY + ANANAS ANAM

PRODUCT • PIÑATEX

ENTERED BY • L&C, NEW YORK

IDEA CREATION

PRODUCTION

• L&C, NEW YORK

• SUITCASE PRODUCTIONS, NEW YORK

POST PRODUCTION • AGOSTO, LIMA

SILVER AWARDS

A07/004 • NORWAY

BREAKTHROUGH ON A BUDGET

TITLE • HANDLE WITH I DON´T CARE

BRAND • STRAHL

PRODUCT • STRAHL

ENTERED BY • APRIIL, BERGEN

IDEA CREATION • APRIIL, BERGEN

PRODUCTION • APRIIL, BERGEN

MEDIA • APRIIL, BERGEN

PR • APRIIL, BERGEN

POST PRODUCTION • APRIIL, BERGEN

A11/020 • USA

CRAFT IN B2B

TITLE • ESCAPE FROM THE OFFICE

BRAND • APPLE

PRODUCT • APPLE DEVICES

ENTERED BY • APPLE, SUNNYVALE

IDEA CREATION • APPLE, SUNNYVALE/SMUGGLER, CENTRAL LA

PRODUCTION • SMUGGLER, CENTRAL LA

POST PRODUCTION • WORK EDITORIAL, LOS ANGELES

B06/006 • USA

LONG-TERM BRAND BUILDING

TITLE • SPEAKING IN COLOR

BRAND • SHERWIN-WILLIAMS COIL COATINGS

PRODUCT • SPEAKING IN COLOR

ENTERED BY • WUNDERMAN THOMPSON, MINNEAPOLIS

IDEA CREATION • WUNDERMAN THOMPSON, MINNEAPOLIS

PRODUCTION • WUNDERMAN THOMPSON, MINNEAPOLIS

B09/003 • USA

CORPORATE PURPOSE & CSR

TITLE • PIÑATEX

BRAND • DOLE SUNSHINE COMPANY + ANANAS ANAM

PRODUCT • PIÑATEX

ENTERED BY • L&C, NEW YORK

IDEA CREATION • L&C, NEW YORK

PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK

POST PRODUCTION

• AGOSTO, LIMA

BRONZE AWARDS

A01/014 • NEW ZEALAND

CROSS-CHANNEL STORYTELLING

TITLE • ROBYN’S UNDIES

BRAND • YELLOW

PRODUCT • YELLOW NEW ZEALAND

ENTERED BY • HEYYOU, AUCKLAND

IDEA CREATION

PRODUCTION

• HEYYOU, AUCKLAND/YELLOW NEW ZEALAND, AUCKLAND/UNTOLD PROJECTS LTD RICHMOND ROAD, AUCKLAND

• UNTOLD PROJECTS LTD RICHMOND ROAD, AUCKLAND/CAMILLE SANSON, AUCKLAND

MEDIA • YELLOW NEW ZEALAND, AUCKLAND/ SO THE STORY GOES, AUCKLAND

PR • HEYYOU, AUCKLAND

POST PRODUCTION • UNTOLD PROJECTS LTD RICHMOND ROAD, AUCKLAND

• USA

A02/019

BRAND EXPERIENCE

TITLE • A SONG FOR EVERY CMO

BRAND • SPOTIFY

PRODUCT • SPOTIFY ADVERTISING

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • WATT WHITE MUSIC, MAPLEWOOD

PR • AJ MEDIA INC, NEW YORK

A04/015 • BRAZIL

TARGETING & ENGAGEMENT

TITLE • BLACK BUSINESS BEATS

BRAND • MERCADO LIVRE (EBAZAR)

PRODUCT • INSTITUTIONAL

ENTERED BY • GUT, SÃO PAULO

IDEA CREATION • GUT, SÃO PAULO

PRODUCTION • MAGMA, SÃO PAULO/HEFTY, SÃO PAULO

MEDIA • GUT, SÃO PAULO

PR • GUT, SÃO PAULO

A05/009 • BRAZIL

EFFECTIVENESS & MEASUREMENT

TITLE • ADS FOR EQUALITY

BRAND • META

PRODUCT • FACEBOOK

ENTERED BY • META, SÃO PAULO

IDEA CREATION • META, SÃO PAULO

PRODUCTION • META, SÃO PAULO

MEDIA • META, SÃO PAULO/6510, SÃO PAULO

• META, SÃO PAULO

B09/002 • PORTUGAL

CORPORATE PURPOSE & CSR

TITLE • CO2AT

BRAND • AZGARD 9

PRODUCT • CO2AT

ENTERED BY • THIS IS PACIFICA, PORTO

IDEA CREATION • THIS IS PACIFICA, PORTO/ STREAM AND TOUGH GUY, LISBON

B09/016 • ITALY

CORPORATE PURPOSE & CSR

TITLE • THE UNWASTED BEER

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY, MILAN

IDEA CREATION • PUBLICIS ITALY, MILAN/PUBLICIS, DUBLIN

PRODUCTION • D12 FILM CLUB, DUBLIN

Grand Prix

SOCIAL & INFLUENCER

THE UNFILTERED HISTORY TOUR

VICE MEDIA

DENTSU CREATIVE, BENGALURU INDIA

ENGAGEMENT TRACK –– WINNERS

GRAND PRIX

A07/018 • INDIA

MEDIA/ENTERTAINMENT

TITLE • THE UNFILTERED HISTORY TOUR

BRAND • VICE MEDIA

PRODUCT • BRITISH MUSEUM

ENTERED BY • DENTSU CREATIVE, BENGALURU

IDEA CREATION • DENTSU CREATIVE, BENGALURU/ DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON

PRODUCTION • DENTSU CREATIVE, BENGALURU

PR • DENTSU CREATIVE, BENGALURU

POST PRODUCTION • DENTSU CREATIVE, BENGALURU

GOLD AWARDS

A01/030 • BRAZIL

FOOD & DRINK

TITLE • THE FOAMY HAIRCUT

BRAND • BRAHMA BEER

PRODUCT • AB INBEV

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO

POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO

A04/017 • CHINA

AUTOMOTIVE

TITLE • BMW: NOTHING BUT SHEER JOY

BRAND • BMW

PRODUCT • BMW

ENTERED BY • TBWA\JUICE CHINA, BEIJING

IDEA CREATION • TBWA\JUICE CHINA, BEIJING/TBWA\BOLT SHANGHAI, SHANGHAI

PRODUCTION • REAL GOOD STUDIO, NEW YORK/ FILMATE PRODUCTIONS, SHANGHAI

A09/038 • INDIA

NFPO/CHARITY/GOVERNMENT

TITLE • CHATPAT

BRAND • SOS CHILDREN’S VILLAGES INDIA

PRODUCT • SOS CHILDREN’S VILLAGES INDIA

ENTERED BY • FCB INDIA, DELHI

IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO

PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI

MEDIA • KINNECT, MUMBAI

PR • CUMULUS, GURGAON

POST PRODUCTION • LORD & THOMAS, CHICAGO

C03/118 • BRAZIL

INNOVATIVE USE OF INFLUENCERS

TITLE • LU FROM MAGALU

BRAND • MAGAZINE LUIZA

PRODUCT • CORPORATE IMAGE

ENTERED BY • OGILVY, SÃO PAULO

IDEA CREATION • OGILVY, SÃO PAULO/MAGAZINE LUIZA, SÃO PAULO

PRODUCTION • OAK FILMES, RIBEIRÃO PRETO/COMANDO S AUDIO, SÃO PAULO/ALOK PRODUCTION, SÃO PAULO/SENTIMENTAL FILME, SÃO PAULO/VOGUE, SÃO PAULO

D02/048 • USA

SOCIAL FILM

TITLE • THE LOST CLASS

BRAND • CHANGE THE REF INC.

PRODUCT • GUN VIOLENCE AWARENESS

ENTERED BY • LEO BURNETT, CHICAGO

IDEA CREATION • LEO BURNETT, CHICAGO

PRODUCTION • HUNGRY MAN, LOS ANGELES/ NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR

• TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO

POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES

E01/022 • USA

MULTI-PLATFORM SOCIAL CAMPAIGN

TITLE • THE FIRST META SNEAKER

BRAND • UNDER ARMOUR

PRODUCT • GENESIS CURRY FLOW NFT

ENTERED BY • BERLIN CAMERON, NEW YORK

IDEA CREATION • BERLIN CAMERON, NEW YORK

PRODUCTION • NEWKINO STUDIO, NEW YORK

PR • DIGENNARO COMMUNICATIONS, NEW YORK/ EDELMAN, WASHINGTON/NASTY/CREATIVE, BROOKLYN

SILVER AWARDS

A03/002 • JAPAN

HEALTHCARE

TITLE • AQUAFRESH FORTUNE TELLING

BRAND • GLAXOSMITHKLINE CONSUMER HEALTHCARE JAPAN K.K

PRODUCT • AQUAFRESH

ENTERED BY • GREY, TOKYO

• GREY, TOKYO

IDEA CREATION

PRODUCTION

• GREY, TOKYO/AMANA INC., TOKYO/TCJ, TOKYO

PR • GREY, TOKYO

A06/006 • SPAIN

TRAVEL/LEISURE

TITLE • INVALUABLE FOOD

BRAND • MADRID FUSIÎN

PRODUCT • MADRID FUSIÎN

ENTERED BY • LEO BURNETT, MADRID

IDEA CREATION

• LEO BURNETT, MADRID

PRODUCTION • ATTIC FILMS, MADRID

PR • LEO BURNETT, MADRID

A09/043 • USA

NFPO/CHARITY/GOVERNMENT

TITLE • THE LOST CLASS

• CHANGE THE REF INC.

BRAND

PRODUCT • GUN VIOLENCE AWARENESS

ENTERED BY • LEO BURNETT, CHICAGO

IDEA CREATION • LEO BURNETT, CHICAGO

PRODUCTION • HUNGRY MAN, LOS ANGELES/ NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR

PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO

POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/ NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES

B02/072 • FRANCE

TARGETING/ENGAGEMENT STRATEGIES

TITLE • THE TRAILER TROLL

BRAND • PRIME VIDEO

PRODUCT • ENTERTAINMENT

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION

• PRODIGIOUS FILMS, CLICHY/MASSCORP, PARIS

B03/004 • USA

REAL-TIME RESPONSE

TITLE • BLESS YOUR F*ING COOCH

BRAND • EOS

PRODUCT • EOS

• MISCHIEF @ NO FIXED ADDRESS, BROOKLYN

ENTERED BY

IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, BROOKLYN

PRODUCTION • MAKEOUT, BROOKLYN

MEDIA • MEKANISM, NEW YORK

PR • CMM, NEW YORK

C02/053 • USA

PARTNERSHIPS

TITLE • DOJACODE

BRAND • GIRLS WHO CODE

PRODUCT • DOJACODE

ENTERED BY • MOJO SUPERMARKET, NEW YORK

IDEA CREATION • MOJO SUPERMARKET, NEW YORK/ RCA RECORDS, NEW YORK

PRODUCTION • ACTIVE THEORY, LOS ANGELES

PR • MOJO SUPERMARKET, NEW YORK/RCA RECORDS, NEW YORK

C02/057 • USA

PARTNERSHIPS

TITLE • FANCY LIKE

BRAND • APPLEBEE’S

PRODUCT • APPLEBEE’S

ENTERED BY • GREY, NEW YORK

IDEA CREATION • GREY, NEW YORK

PRODUCTION • TOWNHOUSE, NEW YORK

MEDIA • INITIATIVE, NEW YORK

PR • CURRENT GLOBAL, CHICAGO

POST PRODUCTION • TOWNHOUSE, NEW YORK

C03/098 • INDIA

INNOVATIVE USE OF INFLUENCERS

TITLE • CHATPAT

BRAND • SOS CHILDREN’S VILLAGES INDIA

PRODUCT • SOS CHILDREN’S VILLAGES INDIA

ENTERED BY • FCB INDIA, DELHI

IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO

PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI

MEDIA • KINNECT, MUMBAI

PR • CUMULUS, GURGAON

POST PRODUCTION • LORD & THOMAS, CHICAGO

D02/041 • ITALY

SOCIAL FILM

TITLE • THE SOUND OF STORIES

BRAND • NETFLIX

PRODUCT • NETFLIX

ENTERED BY • PUBLICIS ITALY, MILAN

IDEA CREATION • PUBLICIS ITALY, MILAN

PRODUCTION • MERCURIO CINEMATOGRAFICA, MILAN

D04/061 • FRANCE

CO-CREATION&USER GENERATED CONTENT

TITLE • THE TATTOO DUO OVER

BRAND • DUOLINGO

PRODUCT • DUOLINGO

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • VOIR PICTURES, PARIS

D04/072 • BRAZIL

CO-CREATION&USER GENERATED CONTENT

TITLE • THE FOAMY HAIRCUT

BRAND • BRAHMA BEER

PRODUCT • AB INBEV

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO

POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO

D05/001 • SPAIN

SOCIAL COMMERCE

TITLE • KFCOPYPASTE

BRAND • KFC

PRODUCT • KFC

ENTERED BY • PS21, MADRID

IDEA CREATION • PS21, MADRID

E01/033 • ITALY

MULTI-PLATFORM SOCIAL CAMPAIGN

TITLE • THE VIRTUAL HEINEKEN SILVER

BRAND • HEINEKEN

PRODUCT • HEINEKEN SILVER

ENTERED BY • PUBLICIS ITALY, MILAN

IDEA CREATION • PUBLICIS ITALY, MILAN

PRODUCTION • BOOMERANG AGENCY, AMSTERDAM/ISOBAR, LONDON/ FRAMESTORE, LONDON/SFERA PRODUCTION, MILAN

MEDIA • DENTSU REDSTAR, LONDON PR • EDELMAN, LONDON

E03/047 • CANADA

SOCIAL PURPOSE

TITLE • THE MICROPEDIA OF MICROAGGRESSIONS

BRAND • BLACK BUSINESS AND PROFESSIONAL ASSOCIATION, ET AL.

PRODUCT • THE MICROPEDIA OF MICROAGGRESSIONS

ENTERED BY • ZULU ALPHA KILO, TORONTO

IDEA CREATION • ZULU ALPHA KILO, TORONTO

PRODUCTION • ZULUBOT, TORONTO

POST PRODUCTION • ZULUBOT, TORONTO/PIRATE, TORONTO

E03/063 • INDIA

SOCIAL PURPOSE

TITLE • THE UNFILTERED HISTORY TOUR

BRAND • VICE MEDIA

PRODUCT • BRITISH MUSEUM

ENTERED BY • DENTSU CREATIVE, BENGALURU

IDEA CREATION • DENTSU CREATIVE, BENGALURU/DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON

PRODUCTION • DENTSU CREATIVE, BENGALURU

PR • DENTSU CREATIVE, BENGALURU

POST PRODUCTION • DENTSU CREATIVE, BENGALURU

E03/091 • UNITED KINGDOM

SOCIAL PURPOSE

TITLE • DYSLEXIC THINKING

BRAND • VIRGIN GROUP

PRODUCT • MADE BY DYSLEXIA

ENTERED BY • FCB INFERNO, LONDON

IDEA CREATION • FCB INFERNO, LONDON

PRODUCTION • FCB INFERNO, LONDON

MEDIA • FCB INFERNO, LONDON

PR • FCB INFERNO, LONDON

F07/033 • UNITED ARAB EMIRATES

CORPORATE PURPOSE & CSR

TITLE • TWITTER FEMININE ARABIC

BRAND • TWITTER

PRODUCT • TWITTER

ENTERED BY • VMLY&R COMMERCE MENA, DUBAI

IDEA CREATION • VMLY&R COMMERCE MENA, DUBAI

PRODUCTION • VMLY&R COMMERCE MENA, DUBAI/ TRUFFLE FILM, BEIRUT

• HILL+KNOWLTON STRATEGIES, DUBAI

POST PRODUCTION • TRUFFLE FILM, BEIRUT

BRONZE AWARDS

A01/033 • ITALY

FOOD & DRINK

TITLE • THE VIRTUAL HEINEKEN SILVER

BRAND • HEINEKEN

PRODUCT • HEINEKEN SILVER

ENTERED BY • PUBLICIS ITALY, MILAN

ENGAGEMENT TRACK –– WINNERS

IDEA CREATION • PUBLICIS ITALY, MILAN

PRODUCTION • BOOMERANG AGENCY, AMSTERDAM/ISOBAR, LONDON/ FRAMESTORE, LONDON/SFERA PRODUCTION, MILAN

MEDIA • DENTSU REDSTAR, LONDON

PR • EDELMAN, LONDON

A05/015 • BRAZIL

RETAIL

TITLE • THE VIRTUAL NODULE

BRAND • AMARO

PRODUCT • FASHION, BEAUTY, WELLNES, DECOR

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

PR • VMLY&R, SÃO PAULO

B02/067 • BRAZIL

TARGETING/ENGAGEMENT STRATEGIES

TITLE • BURGER GLITCH

BRAND • BURGER KING

PRODUCT • WHOPPER

ENTERED BY • DAVID, SÃO PAULO

IDEA CREATION • DAVID, SÃO PAULO

PRODUCTION • VETOR ZERO, SÃO PAULO/HEFTY, SÃO PAULO

B03/008 • SPAIN

REAL-TIME RESPONSE

TITLE • BREADED CARS

BRAND • KFC

PRODUCT • KFC

ENTERED BY • PS21, MADRID

IDEA CREATION • PS21, MADRID

PR • PS21, MADRID

B03/030 • USA

REAL-TIME RESPONSE

TITLE • NATIONAL ROAST DAY

BRAND • WENDY’S

PRODUCT • WENDY’S

ENTERED BY • VMLY&R, KANSAS CITY

IDEA CREATION • VMLY&R, KANSAS CITY

MEDIA • SPARK FOUNDRY, NEW YORK

PR • KETCHUM, CHICAGO

B06/020 • SPAIN

INNOVATIVE USE OF COMMUNITY

TITLE • KFCOPYPASTE

BRAND • KFC

PRODUCT • KFC

ENTERED BY • PS21, MADRID

IDEA CREATION • PS21, MADRID

B06/032 • NEW ZEALAND

INNOVATIVE USE OF COMMUNITY

TITLE • SAMSUNG ITEST

BRAND • SAMSUNG

PRODUCT • SAMSUNG OS

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND/ TRIBAL AOTEAROA, AUCKLAND

PRODUCTION • TRACK NZ, AUCKLAND

MEDIA • STARCOM, AUCKLAND

PR • MANGO COMMUNICATIONS, AUCKLAND

POST PRODUCTION • TRACK NZ, AUCKLAND

B06/078 • FRANCE

INNOVATIVE USE OF COMMUNITY

TITLE • GENDER SWAP

BRAND • WOMEN IN GAMES

PRODUCT • WOMEN IN GAMES

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • GENERAL POP, PARIS

• BETC, PARIS

B06/099 • FRANCE

INNOVATIVE USE OF COMMUNITY

TITLE • THE TRAILER TROLL

BRAND • PRIME VIDEO

PRODUCT • ENTERTAINMENT

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION • PRODIGIOUS FILMS, CLICHY/MASSCORP, PARIS

C02/029 • USA

PARTNERSHIPS

TITLE • LIL DICKY QUARTERTIME SHOW

BRAND • GOPUFF

PRODUCT • GOPUFF

ENTERED BY • MIRIMAR, LOS ANGELES

IDEA CREATION • MIRIMAR, LOS ANGELES

PRODUCTION • PRETTYBIRD, LOS ANGELES

C02/055 • BRAZIL

PARTNERSHIPS

TITLE • HEINZ HIDDEN SPOTS

BRAND • THE KRAFT HEINZ CO

PRODUCT • KRAFT KETCHUP

ENTERED BY • GUT, SÃO PAULO

IDEA CREATION • GUT, SÃO PAULO

PRODUCTION • I HATE FLASH, CONSOLAÇÃO/ARMS STUDIO, -/MOL, SÃO PAULO/BBL E-SPORTS, SÃO PAULO/HEFTY, SÃO PAULO

MEDIA • GUT, SÃO PAULO

PR • GUT, SÃO PAULO

C03/110 • USA

INNOVATIVE USE OF INFLUENCERS

TITLE • THE LOST CLASS

BRAND • CHANGE THE REF INC.

PRODUCT • GUN VIOLENCE AWARENESS

ENTERED BY • LEO BURNETT, CHICAGO

IDEA CREATION • LEO BURNETT, CHICAGO

PRODUCTION • HUNGRY MAN, LOS ANGELES/NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR

PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO

POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/ NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES

D01/002 • AUSTRIA

CONTENT PLACEMENT

TITLE • VIENNA STRIPS ON ONLYFANS

BRAND • VIENNA TOURIST BOARD

PRODUCT • VIENNA TOURIST BOARD

ENTERED BY • JUNG VON MATT DONAU, VIENNA

IDEA CREATION • JUNG VON MATT DONAU, VIENNA

PR • JUNG VON MATT DONAU, VIENNA

D03/019 • INDIA

SOCIAL FILM SERIES

TITLE • CHATPAT

BRAND • SOS CHILDREN’S VILLAGES INDIA

PRODUCT • SOS CHILDREN’S VILLAGES INDIA

ENTERED BY • FCB INDIA, DELHI

IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO

PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI

MEDIA • KINNECT, MUMBAI

PR • CUMULUS, GURGAON

POST PRODUCTION • LORD & THOMAS, CHICAGO

E01/017 • CANADA

MULTI-PLATFORM SOCIAL CAMPAIGN

TITLE • HEINZ HOT DOG PACT

BRAND • KRAFT HEINZ

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

MEDIA • CARAT, TORONTO

PR • THE COLONY PROJECT, TORONTO/MIDDLE CHILD, TORONTO

POST PRODUCTION • GRAYSON MUSIC, TORONTO

E02/031 • USA

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • MARVEL TEASER OR TIDE AD?

BRAND • PROCTER & GAMBLE

PRODUCT • TIDE

ENTERED BY • SAATCHI & SAATCHI, NEW YORK

IDEA CREATION • SAATCHI & SAATCHI, NEW YORK

PRODUCTION • MARVEL STUDIOS PARTNERSHIPS, BURBANK/ BULLITT, HOLLYWOOD

MEDIA • PROCTER & GAMBLE, CINCINNATI

PR • POWELL COMMUNICATIONS, NEW YORK

POST PRODUCTION • FRAMESTORE, LOS ANGELES/WHITEHOUSE POST PRODUCTIONS, SANTA MONICA/COMPANY 3, NEW YORK/IMN CREATIVE, GLENDALE

E03/057 • SPAIN

SOCIAL PURPOSE

TITLE • TAG THE GAME

BRAND • OMO

PRODUCT • LAUNDRY DETERGENT

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION • LOLA MULLENLOWE, MADRID

PRODUCTION • HAPPY FINISH, LONDON

MEDIA • MINDSHARE, LONDON

PR • GOLIN, NEW YORK

POST PRODUCTION • HAPPY FINISH, LONDON

E03/062 • MEXICO

SOCIAL PURPOSE

TITLE • TIKTOK TEACHERS

BRAND • FEDERACIÎN MEXICANA DE SORDOS A.C (FEMESOR), CENTRO PARA LA INCLUSIÎN SOCIAL DEL

PRODUCT • TIKTOK TEACHERS

ENTERED BY • DDB MEXICO, MEXICO CITY

IDEA CREATION • DDB MEXICO, CIUDAD DE MÉXICO

PRODUCTION • LADOBLE, MEXICO/ESTUDIOS MACHINA, BOGOTÁ

E03/072 • UNITED KINGDOM

SOCIAL PURPOSE

TITLE • NEVER SENT WITHOUT CONSENT

BRAND • BROOK

PRODUCT • CAMPAIGN

ENTERED BY • GREY, LONDON

IDEA CREATION • GREY, LONDON

PRODUCTION • JELLY, LONDON/GREY, LONDON

F03/003 • USA

SINGLE-MARKET CAMPAIGN

TITLE • BLESS YOUR F*ING COOCH

• EOS

BRAND

PRODUCT • EOS

ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, BROOKLYN

IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, BROOKLYN

PRODUCTION • MAKEOUT, BROOKLYN

MEDIA • MEKANISM, NEW YORK

PR • CMM, NEW YORK

F04/057 • DENMARK

SOCIAL BEHAVIOUR

TITLE • THE RESELL TAG

BRAND • SAMSØE SAMSØE

PRODUCT • SAMSØE SAMSØE PLATFORM

ENTERED BY • UNCLE GREY, COPENHAGEN

IDEA CREATION • UNCLE GREY, COPENHAGEN

PRODUCTION • UNCLE GREY, COPENHAGEN

PR • UNCLE GREY, COPENHAGEN

F05/048 • BRAZIL

CULTURAL INSIGHT

TITLE • THE FOAMY HAIRCUT

BRAND • BRAHMA BEER

PRODUCT • AB INBEV

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO

POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO

F05/054 • INDIA

CULTURAL INSIGHT

TITLE • UNBOX ME

BRAND • UNAIDS

PRODUCT • UNAIDS

ENTERED BY • FCB INDIA, DELHI

IDEA CREATION • FCB INDIA, DELHI/FCB CHICAGO

PRODUCTION • FCB CHICAGO/FUEL CONTENT, GURUGRAM

MEDIA • UNAIDS, GENÈVE

PR • CUMULUS, GURGAON

POST PRODUCTION • FCB CHICAGO

F07/050 • BRAZIL

CORPORATE PURPOSE & CSR

TITLE • THE REFUGEE JATOBA

BRAND • INSTITUTIONAL

PRODUCT • ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB)

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • HUNGRY MAN, SÃO PAULO/DAHOUSE AUDIO, SÃO PAULO/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/PINDORAMA FILMES, RIO DE JANEIRO

F07/058 • ITALY

CORPORATE PURPOSE & CSR

TITLE • THE NIGHT IS YOUNG

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY, MILAN

IDEA CREATION • PUBLICIS ITALY, MILAN

PRODUCTION • GOOD PEOPLE FILMS, ATENE

POST PRODUCTION • PRODIGIOUS, MILAN

F07/072 • MEXICO

CORPORATE PURPOSE & CSR

TITLE • PAUSE IS POWER

BRAND • POWERADE

PRODUCT • POWERADE

ENTERED BY • PUBLICIS MEXICO, MEXICO CITY

IDEA CREATION • PUBLICIS MEXICO, MEXICO CITY/ PUBLICIS ITALY, MILAN/LEO BURNETT, CHICAGO

PRODUCTION • STINK FILMS, LOS ANGELES/ MASSIVE MUSIC, NEW YORK

POST PRODUCTION • WHITEHOUSE POST, CHICAGO/FRAMESTORE, CHICAGO/HARBOR, NEW YORK/ANOTHER COUNTRY, CHICAGO

Lions Daily News 2022 - Friday June 24

LIONS DAILY NEWS

LIONS DAILY NEWS

‘Less Talk, More Bitcoin wins Direct for ‘modern creativity’

DIRECT

TODAY’S SEMINARS

First prize for ‘Speaking in Colour’

HOPE REEF WINS SECOND GRAND PRIX

‘New solution to an old problem’ wins top prize in Creative Data

Third Grand Prix for ‘History Tour’

‘THE BREAKAWAY’ WINS PR FOR BBDO

Take note: gaming is Gen Z’s favourite digital activity

Harnessing theofpowerstories

Meet the winners

Brands play a ‘pivotal role in the way society functions’

CLIENTS WANT TO KNOW WHAT ELSE YOU DO

‘Budgets have come roaring back’

be afraid to be a bitch’

ISSA RAE

‘Backup Ukraine’ aims to save a cultural heritage under fire

EMERGING FROM THE PANDEMIC

HERO

BoutiqueProductionService

Spain,PortugalandtheIslands

Grand Prix

ENGAGEMENT TRACK –– WINNERS

GRAND PRIX

GOLD AWARDS

SILVER AWARDS

BRONZE AWARDS

ENGAGEMENT TRACK ––

Grand Prix

GRAND PRIX

GOLD AWARDS

SILVER AWARDS

ENGAGEMENT TRACK –– WINNERS

BRONZE AWARDS

ENGAGEMENT TRACK

Grand Prix CREATIVE DATA

ENGAGEMENT TRACK –– WINNERS

GRAND PRIX

GOLD AWARDS

SILVER AWARDS

BRONZE AWARDS

Grand Prix

ENGAGEMENT TRACK

GRAND PRIX

GOLD AWARDS

SILVER AWARDS

ENGAGEMENT TRACK

BRONZE AWARDS

ENGAGEMENT TRACK –– WINNERS

Grand Prix

COIL COATINGS

ENGAGEMENT TRACK –– WINNERS –– CREATIVE B2B

GRAND PRIX

GOLD AWARDS

SILVER AWARDS

BRONZE AWARDS

Grand Prix

SOCIAL & INFLUENCER

ENGAGEMENT TRACK –– WINNERS

GRAND PRIX

GOLD AWARDS

SILVER AWARDS

BRONZE AWARDS

ENGAGEMENT TRACK –– WINNERS

Sharpening your creative research.