Excerpt: Measuring Attitudes and Adoption of Digital Content for Kids and Teens

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Measuring Attitudes and Adoption of Digital Content for Kids and Teens

September 2013

Introduction Juvenile books have experienced a level of change and opportunity not seen in most other genres. Juvenile titles, both children’s and young adult, are at a crossroads between print and technology; children’s publishers have lengthy lists of print titles to maintain, and are simultaneously tackling the new challenges of ebooks and navigating the technological world of app development. Reading is still an important element of home life, but both parents and children are spending increasing amounts of time online, reading digitally and turning to apps for education and entertainment. The objective of this study is to review parents’ and teens’ attitudes towards reading and technology, explore how they are spending their time, and examine how new behaviours and technologies are transforming the way families find, access and consume the written word.

PREPARED BY BOOKNET CANADA STAFF © BOOKNET CANADA 2013

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