Bonita Laraswati - Social Media Specialist and Content Creator Portfolio
BonitaHi, I´ m
who is a social meda specialist and content writer. Handling social media requires an excellent marketing strategy with a touch of art, and I have a keen interest in both.
I enthusiastically pour my ideas into contents and writings which lead to organizational and work experiences I attained over 2 years. Through my contents and writings, audiences have become more aware of the brand, the products, and the relevant information. It has also successfully attracted new customers and impacted sales. Moreover, my writing skills have been developed through my studies which are essential for this field.
I am easily adapted and enjoy working with team. My curiosity makes me eagerly learn about and analyze the growth of social media more as well as new skills and insights.
SOCIALMEDIASPECIALIST
Introduction
TABLE OF Contents
Education
Organizational and work experience
Projects : Categorized by the brands and the organizations I worked with
Education MY
BACHELORDEGREEOFENGLISHLANGUAGEAND LITERATURE
UNIVERSITAS
AIRLANGGA
2019-2023
Experience WORK AND ORGANIZATION
TIKTOK CONTENT CREATOR AT BUTUH OFFICIAL DEC 2023JUL 2024 AUG 2023NOV 2023
Planned and managed a content calendar for 30 or more monthly contents, including the content brief, copy, content shoot, and content editing with overall 200 videos within 8 months
Launched various video and photo contents, resulting in the increase of the TikTok account’s reach by 76% in less than 4 months
Monitored and maintained the TikTok account, such as its analytics and insights, proven by the engagement rate is 2.49%
Responsible for the management of the TikTok account by interacting with the audiences through messages and videos
Assisted the marketing team in providing ads and product-launch contents for other platforms
SOCIAL MEDIA SPECIALIST AT GUDCARE
Developed and implemented a content plan for Penatu Home’s daily Instagram story
Generated daily engaging Instagram story to inform the audiences about the products, promotions, and any information, such as tips and tricks, tutorial, etc
Executed and oversaw the content creation process, including creating high-quality pictures and videos with the collaboration with the graphic designer
Managed its Facebook account and grew the brand awareness and the targeted audiences by strategically joining relevant Facebook pages
Experience WORK AND ORGANIZATION
STAFF OF SOCIAL MEDIA SPECIALIST IN PUBLIC RELATION DIVISION AT GIRL UP
OCT 2022OCT 2023 JUL 2021NOV 2021
UNIVERITAS AIRLANGGA
Operated the Instagram account in accordance with the arranged shift by utilizing its features, resulted in the increase of followers by 13%, accounts reached by 57.7%, and engagement by 173% over 3 months
Researched, authored, and published 5 articles for a monthly content which is related to the assigned concept in line with Girl Up UNAIR's visions, reaching 854 accounts and 1,079 impressions in one November's content on Instagram
Collaborated with the other divisions to publish a post on Instagram feeds or reels by creating an interesting caption and produced an edited video
STAFF OF SOCIAL MEDIA SPECIALIST AT TEDX
UNIVERSITAS AIRLANGGA
Established and developed TikTok account for TEDx Universitas Airlangga in order to promote the event and educate audiences, leading to the increase of followers by 167 within 3 months
Created various concepts and produced 14 creative weekly videos in TikTok for 3 months
Worked with the other divisions to publish a post on
TikTok by writing kind of Call-To-Action captions
Maintained TikTok development by applying TikTok promotion strategy
Experience WORK AND ORGANIZATION
JUL 2020AUG 2020
OWNER AT ONLINE THRIFT SHOP NAMED APPARELSCARE
Controlled the apparel stock and sorted through the suitability of the clothes
Managed the comprehensive financial records
Handled the Instagram account and its development by using Instagram features and business tool, resulted in gaining 393 followers and reaching 13k people in 2 months
Arranged the photo catalogue of the product
Projects MY
Official BUTUH
is a brand which focuses on body-care, especially deodorant. It currently has 3 products, such as natural deodorant, antiperspirant, and deodorant antiperspirant spray. I was in charge of planning and executing TikTok contents, crafting interesting copy for videos and captions, and managing the TikTok account, including its analytics and insights. The engagement rate per post is 2.49%.
The picture above depicts how I arrange a content in my content plan. Usually, I use content pillar to distribute several types of contents in 30 days, consisting of informative, educational, engaging, entertaiting, promotional.
FINAL RESULT
Informative content
Watch the video here
Tools
My team agreed to utilize Google Spreadsheet for content plan
Official BUTUH
Lokata WEAR
is a brand which sells hijab with an elegant concept. To engage with the audiences, I produced relatable and informative contents, so they would relate to the issues more.
Watch the video here
Watch the video here Watch the video here
HomePENATU
is a brand which sells a laundry perfume with young mothers or above 30 as its target audience. During my internship, I had a responsibility to plan and create various contents for Instagram story every day for 3 months, using content pillar and following current trends. I also managed its Facebook account to share promotional posts and join some pages.
Tools
My team agreed to utilize Google Spreadsheet for content plan
HomePENATU
Content Brief
Watch the video here
ChubsFRESH
is a brand which invents a fabric mist with several fragrances. On Social Chic, a 3-day event that gathers a number of local brands and invites special guests, I was selected to be a content creator who produced contents for Instagram story and reels during the event.
Unair GIRLUP
is a campaign of the United Nations Foundation since 2010 which aims to accommodate adolescent girls in securing equality and woman empowerment. This worldwide campaign has 4,000 clubs across the world and Universitas Airlangga has enrolled to be one of them since 2020. In Girl Up UNAIR, I was selected to become a staff of Public Relation Division, specifically in charge of Instagram account, from 2021 to 2022. I wrote and published 6 articles and contents for Instagram based on my own research.
CONTENT BRIEF RESULT
Unair
GIRLUP CONTENT BRIEF RESULT
Mengenal GenderPronouns
sebagai Identitas Diri
Unair GIRLUP
CONTENT BRIEF
Instagram story with a storytelling concept that talks about the phenomenon of Girls Support Girls
RESULT
Unair
GIRLUP CONTENT BRIEF RESULT
Community Spotlight: Persatuan Waria Kota Surabaya (Perwakos)
Unair GIRLUP
News of the Month: March Edition
CONTENT BRIEF RESULT
GIRLUP CONTENT BRIEF
Unair
Teka-Teki Seru dengan Girl Up Unair
RESULT
Unair GIRLUP
A collection of captions which I composed for several Instagram posts
Unair TEDX
is organized by an independent community collaborating with BEM FEB UNAIR. It is now present in TikTok, @tedxunair, since last year and I was in charge of its management; Produced some contents and composed a caption for every post.
CareAPPARELS
is an online thrift shop based in Surabaya which I established in 2020.
Release PRESS
I was selected to be the Person=In=Charge of Pemilihan Duta Fakultas Ilmu Budaya Surabaya in 2021 and produced an article about the even which is published in Fakultas Ilmu Budaya’s website.
Fakultas Ilmu Budaya kembali mendapatkan wajah-wajah baru untuk menjadi perwakilan fakultas tercinta ini. Paguyuban Duta Fakultas Ilmu Budaya mempunyai tugas signifikan untuk mewakili fakultas, serta turut berkontribusi dalam perkembangan dan kemajuan fakultas. Beberapa waktu lalu, tepatnya 9 Juli 2021, telah diumumkan sepasang mahasiswa dan mahasiswi Fakultas Ilmu Budaya yang meraih jabatan sebagai Duta Utama Fakultas Ilmu Budaya tahun 2021, yaitu Dian Pramitha Utami dari prodi Bahasa dan Sastra Inggris angkatan 2019 dan Matthew Robert Antonis dari prodi Bahasa dan Sastra Inggris angkatan 2020. Tak hanya Duta Utama, di acara Pemilihan Duta Fakultas Ilmu Budaya 2021 yang dilaksanakan secara virtual lalu juga menentukan duta-duta lain yang memiliki peran dan mengemban tanggung jawabnya masing-masing, seperti Duta Favorit yang diberikan kepada Safira Gita Nabilla dari prodi Studi Kejepangan angkatan 2020. Selain itu, gelar Duta Persahabatan telah disematkan kepada Ananda Nazila Qur’atul Aini dari prodi Bahasa dan Sastra Indonesia angkatan 2019, pun gelar Duta Berbakat diserahkan kepada Jonathan Hamonangan Putra Manurung dari prodi Ilmu Sejarah angkatan 2020. Tentunya, dua finalis yang tak kalah mengagumkan, yaitu Moh. Ali Muddin dari prodi Bahasa dan Sastra Indonesia angkatan 2019 dan Lady Khairunnisa Adiyani dari prodi Bahasa dan Sastra Inggris angkatan 2020.
Mula-mula, para peserta harus melewati berbagai tantangan yang telah disiapkan dengan matang oleh panitia hingga menyaring tujuh finalis yang akan dibawa ke puncak Grand Final Pemilihan Duta Fakultas Ilmu Budaya 2021. Tantangan-tantangan tersebut berupa tes kemampuan para peserta, mulai dari pengetahuan umum hingga pengetahuan seputar fakultas kebanggaan ini. Selain itu, para peserta juga diberi bekal berupa wawasan tentang Paguyuban Duta Fakultas Ilmu Budaya, public speaking, catwalk, dan lain sebagainya. Ilmu-ilmu yang diperoleh oleh para peserta tersebut diharapkan dapat bermanfaat dan diterapkan di kemudian hari. Selanjutnya, ketujuh finalis diminta untuk menunjukkan bakat-bakat terpendam mereka, seperti Matthew dengan speech Bahasa Inggrisnya yang berhasil memukau para penonton dan juri. Tentunya, agenda-agenda yang diselenggarakan melalui Zoom ini tidak melunturkan semangat dan kegigihan para peserta untuk menjadi representatif dari Fakultas Ilmu Budaya.
Di balik penampilan-penampilan para finalis yang menarik dan memikat hati, Paguyuban Duta Fakultas Ilmu Budaya merupakan mahasiswa dan mahasiswi terpilih dengan wawasan yang sangat luas, bakat yang beraneka ragam, keterampilan yang hebat, serta sikap yang sangat baik. Semoga Paguyuban Duta
Fakultas Ilmu Budaya 2021 bersinar lebih terang dan menjalankan tugas-tugasnya dengan baik. Selamat dan sukses kepada Paguyuban Duta Fakultas Ilmu Budaya 2021!
Medium ARTICLE
Few days ago, a mind-blowing tweet stumbled upon my timeline and I was taken aback by how people react to it. The tweet showed a picture of a light-skinned woman with a caption comparing her skin tone to her whitecolored outfit she wears. Then I scrolled down to see its replies and I found unexpected responses from our society.
In the reply section, numerous people commented about the woman’s skin color. Some of them compared her skin tone to the color of walls, milk, lighting, and others. They even made a contrast between their skin tone and this light-skinned woman and stated that they look like coffee and milk. Their behavior aroused my curiosity about the practice of colorism in our society.
Colorism is an unfair treatment towards certain people based on their skin tone, mostly those who have light skin tone are desirable and treated favorably, and it originates due to the history of colorism which happened bygone days.
However, the history left awful impressions and still remains a phenomenon which influence every aspect of life until today, such as job. A study of University of Georgia suggested that light-skinned Black men are the most preferred employee by the recruiters, regardless of their qualifications (Starr, 2011). Moreover, since social media goes hand in hand with our daily life, colorism can easily occur without realizing it, just like the tweet I’m talking about.
I've made an assumption about how society responded to a tweet with a picture light-skinned woman attached I mentioned before. This phenomenon indicates their beliefs in beauty in which they assume having light skin tone is considered beautiful. Yes, it indeed is and so are other skin tones without exception. However, based on the tweet, we can discover that light skin tone is still glorified in today’s society and beauty is measured by skin tone. Keep in mind that beauty is diverse and not limited to a particular skin tone.
Light skin tone has become an obsession of a bunch of people and instead of embracing a skin tone they own, they’re searching for ways to attain beauty standards that are socially constructed. A perception of beauty has also emerged in which all those statements, comparing light skin tone to things, are intended to give compliments. Society tends to regard those who have light skin tone as a supremacy and take every statement people convey to them as a compliment, whether it is appropriate or not. Nonetheless, this form of compliment is somehow offensive and can’t be considered a compliment regardless of skin tone, but an insult.
