HOW Design Live 2023 Program by bondko

HOW DESIGN LIVE 2023

JUNE 5-7

NASHVILLE, TN

GAYLORD OPRYLAND RESORT

ABOUT

HOW Design Live is where inspiration, community, and creativity converge in a 3-day event that you can’t afford to miss. Founded in 1985, the HOW brand began its life as a print magazine. In 2023, HOW Design Live is celebrating 33 years of serving the business, creativity and technology needs of creative professionals.

HOW Design Live offers the creative inspiration to refuel your passion combined with the practical knowledge you need to achieve and advance in your career through incredible breakout sessions, keynotes, and workshops. Become part of a creative community that embraces every attendee, validates your work, and empowers you to do great things.

TABLE OF CONTENTS SPEAKERS ............................................................. pg 3-7 DAY ONE .............................................................. pg 6-8 DAY TWO ............................................................ pg 9-11 DAY THREE ........................................................ pg 12-14 SPONSORS ....................................................... pg 15-16 2

SPEAKERS

Mumaw is a regular and beloved presence at the event due to his infectious energy, humor, positivity, and inspiring talks.

As Director of Narrative Strategy at First Person, he excels in emceeing, fostering creative collaboration, and sharing his wisdom with packed audiences.

Stephan Mumaw Director of Narrative Strategy at First Person

www.stefanmumaw.com

Designer & Lettering Artist

Hom studied advertising at the School of Visual Arts and worked at BBDO as a junior art director, but realized she didn’t belong in the ad industry and burned out. She pursued her passion for handlettering and humor in her book Daily Dishonesty, building an impressive clientele.

Hom redefined her work ethic by taking breaks and will enter the culinary field next year.

www.homsweethom.com

Lauren Hom

SPEAKERS

Porcini has an impressive career at major companies. He began as a product designer and founded Wisemad SrL with Claudio Cecchetto, then spent a decade as CDO at 3M before moving to his current position as CDO and SVP at PepsiCo.

Porcini’s passion for design and his expertise make his title understandable.

Chief Design Officer at PepsiCo

www.mauro-porcini.com

Lupi has found success by pursuing her passion for data. She earned an M.A. in architecture, worked in the field, and later earned a Ph.D. in design focused on information mapping. Lupi co-founded Accurat, a data-driven research and design firm, and became a Pentagram partner in 2019. Lupi’s career has been recognized with the Cooper Hewitt National Design Award in Communication Design.

www.giorgialupi.com

Partner at Pentagram

Mauro Porcini

Giorgia Lupi

SPEAKERS

Center brings a refreshing presence to the creative industry. As a graduate of SUNY Buffalo, he got his first taste of the professional design world interning for the New York Knicks and the New York Rangers, and later was key to building the Vitaminwater brand at Glacéau and continued working on it after Coca-Cola acquired the company. In 2018, he launched Center as a reflection of his philosophies and approach.

Alex Center

Founder of CENTER Design

www.center.design

Owner & President of Gardner Design

Owner and president of Gardner Design (which has produced design and branding work for Cessna, Spirit AeroSystems, Kroger, Hallmark, Cargill Corporation, Busch Gardens, Wichita State University, RedGuard, and many others) and founder of LogoLounge.com – the international, searchable compendium of logos – Bill has authored the affiliated bestselling LogoLounge book series, volumes 1-12.

www.gardnerdesign.com

Bill Gardner

SPEAKERS

Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Millman is also an illustrator, author, educator, curator, and host of the podcast Design Matters. She is the author of seven books, including three collections of interviews that have extended the ethos and editorial vision of Design Matters.

www.debbiemillman.com

Heeney-Janiak has experience driving leadership and team excellence in various roles at Hallmark, including customer development, retail training, HR, and Creative. Kristi has also built partnerships with major brands like Disney, Starbucks, and Tiffany & Co to share best practices in talent development and creating an engaging culture.

www.americansforthearts.org/ users/15407

Host of “Design Matters”

Partner at Pentagram

Debbie Millman Kristi Heeney-Janiak

SPEAKERS

Svoronou has worked in Greece, UK & USA in a range of office cultures, from start ups, design studios, Ad agencies to leading global corporations. She’s a Certified Scrum Master by ‘Scrum Alliance’ and is a proud member of the ‘Founders of the Future’ - launched by Founders Forum - a private network of the top entrepreneurial minds in Europe under the age of 35.

www.raniasvoronou.com

Purushothaman is a former senior executive, a corporate inclusion visionary; and co-founder of nformation.

As an author, speaker, leader, and executive fellow at harvard business school, she challenges and redefines the status quo of leadership, success and power by centering the needs and experiences of women of color, and unveiling the inclusion biases in corporate structures.

www.deepapuru.com

Design Principal at IBM Co-Founder of nFormation Rania Svoronou Deepa Purushothaman

DAY ONE

Monday

7:00 AM - 6:30 PM

8:00 AM - 9:00 PM

- June 5

Registration Open

Continental Breakfast

Track: Networking/Lunch/ Other opportunities

8:30 AM - 9:00 AM

HOW Connection

Track: Networking/Lunch/ Other opportunities

9:00 AM - 9:10 AM

Opening Remarks

Track: Main Stage

9:10 AM - 9:40 AM

HOW Keynote

Track: Main Stage

9:50 AM - 10:35 AM

Break Out

Track: Break Out

9:50 AM - 10:35 AM

How to Think Like a Breadwinner

Understand the “breadwinner mindset” and why it’s so powerful, negotiate for what you’re worth, and make sure you’re setting yourself up for a healthy financial future.

DAY ONE

Monday - June 5

10:40 AM - 11:25 AM

Money and Mindset

In this session, Lauren Hom will reveal the most common mistakes creative professionals make when negotiating.

11:30 AM - 12:15 PM

Break Out

Track: Break Out

11:30 AM - 12:15 PM

HOW-To

Track: HOW-To

12:15 PM - 1:30 PM

Lunch (On Your Own)

Track: Networking/Lunch/ Other opportunities

1:30 PM - 2:00 PM

How to Think Like a Breadwinner

Join us as Rania Svoronou, Design Principal of IBM, offers tips to ensure you are set up for financial success.

2:10 PM - 2:55 PM

HOW-To

Track: HOW-To

DAY ONE

Monday - June 5

3:00 PM - 3:45 PM

Break Out

Track: Break Out

3:00 PM - 3:45 PM

HOW-To

Track: HOW-To

3:50 PM - 4:35 PM

Break Out

Track: Break Out

3:50 PM - 4:35 PM

The Hourly Rate Debate

Debbie Millman will debate 2 veteran creatives, Jamie Saunders and Karen Larson, who promise to share hardwon lessons they’ve learned in real life situations (and real nightmare clients) in both in-house and freelance marketing and design.

4:45 PM - 5:15 PM

HOW Keynote

Track: Main Stage

5:15 PM - 7:00 PM

Opening Reception/ Exhibit

Hall Opening

Track: Networking/Lunch/ Other opportunities

DAY TWO

Tuesday - June 6

7:30 AM - 6:30 PM

8:00 AM - 9:00 PM

Registration Open

Continental Breakfast

Track: Networking/Lunch/ Other opportunities

9:00 AM - 9:30 AM

HOW Keynote

Track: Main Stage

9:40 AM - 10:25 AM

Break Out

Track: Break Out

9:40 AM - 10:25 AM

HOW-To

Track: HOW-To

10:30 AM - 11:15 AM

Break Out

Track: Break Out

10:30 AM - 11:15 AM

Cash Flow Management for Freelancers

In this nuts-and-bolts session, business-building coach Ed Gandia will walk you through a practical and proven system he’s refined over the past six years to manage your business cash flow like a pro.

DAY TWO Tuesday - June 6

The Secret to a Winning Proposal

If you’re tired of being ghosted by prospects after putting your blood, sweat and tears into a proposal, this session is for you.

HOW Connection

Track: Networking/Lunch/ Other opportunities

Opening Remarks

Track: Main Stage

HOW Keynote

Track: Main Stage

Break Out

Track: Break Out

HOW-To

Track: HOW-To

10:40 AM - 11:25 AM

Break Out

Track: Break Out

1:15

2:00

2:05

2:50

3:00

3:30

2:05

2:50

12:00 PM - 1:15 PM

PM -

PM 3:35 PM - 4:05 PM

PM -

DAY TWO

HOW-To Break Out

Track: HOW-To Track: Break Out

3:30 PM - 4:15 PM

HOW-To

Track: HOW-To

HOW Keynote

Track: Main Stage

5:00 PM - 6:00 PM

Networking Reception in Exhibit Hall

Track: Networking/Lunch/ Other opportunities

9:00 PM - 11:00 PM

HOW Party

Track: Networking/Lunch/ Other opportunities

Tuesday - June 6 2:40 PM - 3:25 PM 3:30 PM - 4:15 PM 4:25 PM - 5:00 PM

DAY THREE

Wednesday - June 7

7:30 AM - 6:30 PM

8:00 AM - 9:00 PM

Registration Open

Continental Breakfast

Track: Networking/Lunch/ Other opportunities

9:00 AM - 9:30 AM

HOW Keynote

Track: Main Stage

9:40 AM - 10:25 AM

Break Out

Track: Break Out

9:40 AM - 10:25 AM

HOW-To

Track: HOW-To

10:30 AM - 11:15 AM

Break Out

Track: Break Out

10:30 AM - 11:15 AM

Money as a Boundary

Learn how to structure your pricing and gain confidence in talking about money with prospects, so that you can work with clients you love and get paid what you’re worth.