BOMA Horizons Spring 2024

Congratulations!

Our Outstanding 2024 TOBY Winners

BOMA’s Superpower President Nicole Price discusses BOMA’s superpower: resiliency. Learn more about our association’s strengths as well as the challenges we face.

(See page 2.)

The Outstanding Building of the Year (TOBY) awards for BOMA Oakland/East Bay recently honored two remarkable structures: 1111 Broadway 500K–1M SF Category Managed by Swift Partners

100 Candles for BOMA! BOMA OEB is marking our 100th anniversary this year.

We started the year strong with advocacy efforts, new leadership and events. (See page 6.)

California Plaza 250K–500K SF Category Managed by Newmark (Read about the winners on page 4.)

TOBY Winner: 1111 Broadway

BOMA Advocates in DC BOMA OEB representatives advocated for CRE interests during this year’s Winter Business Meeting. Read the highlights and takeaways.

(See pages 6 and 7.)

Meet New Board Members Learn more about our newest board members: Maurice Callas, Ideal; Sawyer Norried, Cushman & Wakefield; and Candy Satcher, Transwestern.

(See pages 10 and 11.)

TOBY Winner: California Plaza

2 President’s Corner

by Nicole Price

BOMA’s Superpower: Resiliency As I thought about We already know the 100 Year anniversary celebrawhat to include in my tion is going to be great. BOMA OEB has more than first column as BOMA proven itself to be capable of throwing an incredible Oakland/East Bay event, and our members have proven their ability to President, I couldn’t help have a good time. This is also a good opportunity to but feel overwhelmed at remind everyone of the BOMA OEB codes of conduct the many directions to go. which are posted on the website (www.bomaoeb.

For those that don’t know org/files/Code_of_Business_Conduct_and_Ethics_ me, I will tell you my Policy_2022.pdf). usual comfort zone is to Reflections and Challenges err on the side of humor. While not always appropriate, Nevertheless, for me anniversaries and major levity is my method of survival. However, for this occamilestones are almost always a catalyst for reflection. sion, it would be a disservice not to While in many ways the CRE world expand on the matters which make has been stagnant and slower to “Our association’s success couldn’t me extremely proud and grateful to move with the world, we must serve as this year’s president. My be more evident than through acknowledge how far we have come career in commercial real estate has our collective survival. Whether we as an organization and industry. been such an incredible ride, and are facing an economic downturn Our association’s success couldn’t BOMA has been a critical part of or a pandemic, our continued be more evident than through our that story. It’s exciting to have the collective survival. Whether we are resiliency carries us through continued opportunity to pay it forfacing an economic downturn or a the commotion of it all.” ward and give back to an association pandemic, our continued resiliency that has done so much for both my carries us through the commotion of personal and professional journey. it all. Though seemingly underrated, Don’t worry, my goal of creating resiliency is a superpower I would BOMA OEB’s first Broadway show, Buildings — double down on every time.

The Musical, is still in the works!

The challenges came fiercely in 2023, leaving us I can’t go one step further without acknowledging grappling with the highest borrowing costs in over our amazing executive director, Julie Taylor, and our 15 years. Traditional banks retreated, their confidence current board of directors. Included in that acknowledgshaken by rising vacancy rates and falling property ment is a special and loud shout-out to our powerhouse values. Our local operators, who once leaned on these of women leading the executive committee this year. banks for financing, found themselves at a crossroads.

This group continues to impress, motivate and humble Furthermore, new and existing legislation continues me. Working together and having the support of such to add strain on the industry. While I wish I could wake intelligent and dynamic people are privileges I will up with the magical solution (newsflash —it’s not just never take lightly. amenities folks), I take comfort in BOMA OEB and As if there wasn’t enough pressure, this year coincides the strength of our members. As we continue to face with BOMA OEB’s 100 Year Anniversary and our very challenges (and wins!), I encourage our BOMA OEB own Manny Moreno’s inauguration as incoming BOMA community to work together, foster innovation, and International Chair. I am beyond thrilled to share these continue to harness the superpower of our resiliency. amazing milestones with all of you.

Cheers to another hundred years!

Nicole Price is BOMA OEB President and a Director at Cushman & Wakefield.

3

With Appreciation to Our 2024 Partners Platinum Partners Allied Universal Gidel & Kocal Construction Company Kastle Systems Legacy Mechanical & Energy Services

Gold Partners ABM Century Commercial Services Metcon TI ProGuard Security Services

Silver Partners CBRE Gachina Landscape Management Metro Services Group Rubicon Point Partners SavATree WCI-GC

Bronze Partners Ideal Restoration Inc. Newmark Northern California NECA Petalon Landscape Management PJMB Commercial, Inc. Restoration Management Company

For Partnership opportunities, contact Julie Taylor at julie@bomaoeb.org.

In addition to Partnerships, there are also opportunities to sponsor events.

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About BOMA Horizons BOMA HORIZONS is published by Eason Communications LLC for BOMA OEB. Current & past issues may also be viewed at www.bomaoeb.org.

Editor: Henry Eason • Ad and Art Director: Ellen Eason To advertise, contact: Ellen Eason at 415.596.9466 or ellen@easoncom.com

4

TOBY Awards (Continued from page 1) The prestigious TOBY awards recognize excellence and distinction in building management and operations.

“Both 1111 Broadway and California Plaza have demonstrated exceptional standards in property management, sustainability, tenant relations, and community impact,” says BOMA OEB TOBY Chair Kelly Lynch, Overton Moore Properties.

“As they advance to the Pacific Southwest Regional competition, we extend our heartfelt wishes for their success. With luck, they’ll emerge victorious and represent our region proudly at the BOMA International Conference in July in Philadelphia during the TOBY Awards Gala. Let’s rally behind them as they continue to showcase excellence in property management and set a standard for the industry.” Read on to learn about some of the winning teams’ secrets for success!

1111 Broadway • 500K–1M SF Category Winner • Managed by Swift Partners It was a repeat performance for 1111 Broadway, as the team claimed a TOBY victory for the second year in a row in the 500K–1 million square foot category.

Soaring above Oakland’s central business district, the sleek 25-story tower first welcomed tenants in 1990. Since then it has continued to enhance its tenant amenities and on-site services. 1111 Broadway’s prime location offers access to transit, shopping, dining and business services at City Center, Jack London Square, Old Oakland and Chinatown.

The building offers a welcoming community feel. The spacious light-filled lobby features varied seating areas for tenants to enjoy a change of scenery or to collaborate with colleagues and visitors. The property’s Zen garden is yet another common space for relaxation and contemplation.

To ensure that its tenants had convenient food and beverage choices, building management brought in two purveyors: Highwire Coffee Roasters and the Pan-American restaurant, Bocanova. “As more of our tenants return to the office, these have been a welcome addition to our community,” says Kristin Lee, General Manager at the property.

“Since clinching our TOBY win last year, our commitment to excellence has only intensified as we meticulously prepared for this year’s submission,”says Lee. “We implemented a rigorous schedule of frequent team meetings, where we dissected each section with laser focus, refining the minutiae of every requirement.”

“The invaluable guidance from industry stalwarts Cortney Shadel and Kelly Lynch has been instrumental in elevating our preparations,” Lee adds. “Their seasoned advice and insights have proven invaluable in fine-tuning every detail.”

Despite staffing changes in 2023, the arrival of a new chief engineer injected fresh perspectives, particularly in

Winning team: Britt Kortan, Jacqueline Jackson, Elyse Cartmell, and Kristin Lee.

pivotal areas like HVAC and FLS (Fire, Life, Safety), energizing the team’s approach and enriching their strategies.

In addition to the team’s in-person interaction with tenants, the 1111 Broadway App keeps tenants connected around the clock, informing them about tenant events, service announcements and any issues that arise. “Going above and beyond in providing service has helped us build trust and bonds with our tenants as well as vendors and staff,” Lee says.

5 California Plaza • 250K–500K SF Category Winner • Managed by Newmark California Plaza is a premier Class A office building just steps away from the Walnut Creek BART Station and within walking distance of many restaurants, banks, hotels, Broadway Plaza and downtown shopping.

The California Plaza (“Cal Plaza”) team strives for the best in every aspect of managing and running the building.

“As a LEED Gold building, we are constantly implementing energy efficiency measures, and our Fitwel certification proves that we have a healthy work environment,” says Portfolio Manager Liz Despins.

“Professionally managed and leased by Newmark, the policies and procedures in place ensure that Cal Plaza is an exceptional building to occupy.”

This was the first time the team entered the TOBY competition. “Our Tenant Experience program, along with our already exceptional and well-managed building, made it obvious that we were ready to compete for the TOBY!” adds Despins.

The robust Tenant Experience Program creates a work environment that makes tenants’ employees want to come into the office by feeling like they are part of a community.

“We provide opportunities for those working at Cal Plaza to get involved by joining in clubs, assisting with our tenant garden, attending workshops on our bee program and participate in blood drives,” Despins says.

“We create a work/life balance by providing ways for tenants to include their families in our building community, such as our on-site dog park and car detailing, as well as our annual Bring Your Kids to Work Day and our Friends and Family Magic Show,” she continues. “Our wellness program provides self-improvement opportunities, beyond just an on-site fitness center. We hold weekly yoga sessions, wellness challenges, delivery of healthy food boxes, on-site massage and a Zen garden.”

Team members above: Josh Olson, Tom McSweeney, Ray Acosta, Liz Marigold, Ann Lobo, Liz Despins, JoAnne Spear, Tereza Benitez, Lahouari Benaouda, Luis Avalos, and Ro Newson.

Learning opportunities such as whiskey and wine tastings, Irish dancing lessons, and self defense classes are offered for free to tenants. Gone are the days of one big tenant event — the team holds multiple tenant events and contests on a monthly basis.

The TOBY award process was a true team effort.

“Our entire team, including management, engineering, janitorial, security and parking, all have so much pride in our building,” says Despins. “Everyone was involved in data gathering and providing details on the services they perform so that the management team can write a submission that make the judges feel like they are walking through our building.”

6

BOMA OEB Starts Off Centennial Year Strong

By Julie Taylor, CAE, Executive Director, BOMA Oakland/East Bay Happy 100th Anniversary discussed included small business loan enhancement BOMA Oakland/East Bay! levels and workforce development resources and 529 One hundred years have flown account funding. by, just like this year. It’s already We also participated in meetings with fellow industry March, and we’ve held sold-out leaders from across the country on the topics of DEI, three educational events, started up the 2024 Leadership energy reduction, workforce development and building Academy and held our board and recognition programs. As the workgroup leader orientations. current BAE Council Chair, I faciliIf you missed these events, be tated three sessions of the BOMA sure to check the Online Learning Association Executive (BAE) page for the slide decks. Thank Council and presented at the you to our workgroup leaders Board of Governors meeting. who have been busy planning Congratulations to Liz Despins, events to keep you connected Immediate Past President, for while you grow and learn. her acceptance into the BOMA Welcome to our 2024 Daniel W. Chancey Leadership Board of Directors, led by Academy. The Winter Business President Nicole Price, Director Meeting is a great way to learn for Cushman & Wakefield. We more about BOMA and the issues are excited to have five new that face the industry. Next year’s board members. Welcome WBM will be held in Palm Desert, to Maurice Calles, Ideal, Inc.; California, on January 22-25. Be Jennifer Bartolomei, PJMB sure to mark your calendar.

Commercial; Sawyer Norried, We’ve got even more Cushman & Wakefield; Candy coming your way. The Walter Satcher, Transwestern; Finch Spring Golf tournament will BOMA OEB representatives lobbied for CRE interests: and Samantha Stires (Treasurer), be held at Callippe Preserve on Liz Despins, Lucinda Alipio, Rep. Eric Swalwell, DIVCO West. We’re thrilled to May 2. Be sure to sign up fast, as the Manny Moreno, Julie Taylor, and Nicole Price. have them join our other officers event sold out in four days last year. and board members: Lucinda Alipio (Vice President), There will be five more Backpack to Briefcase sessions this KGIP; Liz Despins (Immediate Past President), Newmark; year. These sessions provide professional development to Toby Ludwick, CBRE; Jeannie Nyberg, American Asphalt; our emerging professionals to support their career growth.

Seth Wilson, Metcon TI; and Michelle Lane, CBRE. The Our luncheons will be covering electrification, revenue board is working on our 100th Anniversary Celebration generating leases/pops ups, Bid BOMA, Diversity, Equity and evaluating a new peer mentoring program. Watch & Inclusion, engineer recognition and building codes, and for news on both in the coming issues of Horizons. our annual government affairs update.

In addition to our own events, we represented our Thank you for your membership and participation region at the BOMA International Winter Business in BOMA! Without members like you, we wouldn’t be Meeting and Conference in Washington, DC. Nicole celebrating our 100th anniversary. You have lots of Price, Lucinda Alipio, Liz Despins, Manny Moreno and choices about where you spend your time and funds.

I were on Capitol Hill meeting with members of Congress.

We sincerely thank you for making BOMA Oakland/ We met with Representative Eric Swalwell, Representative East Bay one of them. If there’s anything we can do to Barbara Lee’s staff and Representative Josh Harder to support your building, yourself and your staff, please let discuss important issues related to the local commercial me know. real estate industry affecting all OEB members. Topics Continue to Engage | Connect | Learn! n

7

Reflections on the Winter Business Meeting

By Lucinda Alipio, RPA®, Vice President, BOMA Oakland/East Bay This was my first Winter Business Meeting (WBM) since joining BOMA, and it did not disappoint. International conferences are an amazing way to really connect with your peers. While at the WBM, I had a chance to meet with the other California locals and get a sense of what each of our markets’ challenges are throughout our state. Then getting to attend the Pacific Southwest regional breakfast and meeting locals in our four states was a remarkable experience on its own. At an even more impressive level, I was able to attend the Board of Governors meeting and see all of BOMA International’s 85 locals represented in one place.

The open meetings were a great feature as well. As a personal cheerleader of the RPA program, I was able to attend a meeting to learn more about the new vision Lucinda Alipio and BOMA International and BOMI have toward getting members their credentials. I came Manny Moreno. away with a renewed interest in continuing my CRE education.

A major highlight of the WBM was getting a chance to visit Capitol Hill to encourage support for bills that would significantly help our industry. I must admit that advocacy was not at the top of my list when joining the commercial real estate industry almost 12 years ago. But after attending the WBM, I have a better understanding of the role it plays in my work and the value it can bring to our clients. I look forward to experiencing more Winter Business Meetings as I continue a successful career in property management.

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10 Meet the Additions to the BOMA Board of Directors...

Maurice Calles, Client Solutions Manager, Ideal Restoration Inc. With a depth of sales and management experience and community involvement, Maurice Calles is a valuable addition to the board. He has actively participated in the BOMA OEB Marketing Workgroup and BOMA San Francisco’s Emerging Professionals and Events & Education committees. “These engagements taught me the value of teamwork and utilizing diverse skill sets, contributing to the overall improvement of the organization,” he says. “If you want to strengthen your network and acquire

skills within the commercial real estate sector, joining BOMA is an ideal avenue to achieve those goals.”

“My journey into sales within the building sector began with an opportunity at Ideal. After a few years in the industry and establishing solid relationships, I am confident this is where I truly belong,” Maurice says.

In his position at Ideal, he focuses on establishing and nurturing strong relationships with building owners and managers. “I am dedicated to being readily available in emergency situations and ensuring that the restoration process unfolds as seamlessly as possible. At Ideal, we understand that the relationship starts before the emergency happens,” he adds. “We are dedicated to serving the needs of commercial building owners and managers with reliable, innovative, and client-focused solutions.”

Off hours, Maurice enjoys snowboarding golfing, taking his daughter swimming and attending concerts with his fiancée.

Sawyer Norried, Property Manager, Cushman & Wakefield Prior to joining the BOMA board, leading the BOMA OEB Marketing Workgroup was a tremendously rewarding experience for Sawyer Norried. “I was able to work with so many different people on a mix of projects to promote BOMA both inside the organization and out,” she says. “A leader is only as good as the team, and I had the best team!

It was truly a collaborative experience, and I am so grateful for all the connections I made.

BOMA is an incredible organization and I am so happy to be a part of it. Happy100th BOMA OEB!” Sawyer oversees a portfolio of Class A and B office buildings for Cushman & Wakefield in the East Bay. She is responsible for day-to-day operations, financial reporting, budgets, cam reconciliation, tenant/vendor management, and anything else that may come up during the day. “The structured chaos is what makes the job so fun!” she remarks.

Sawyer says she fell into her career in CRE serendipitously. “Having already obtained my real estate license, I was still uncertain of what career I wanted to pursue. I was put in contact with another property manager through mutual connections, and she was kind enough to grab a coffee and give me an overview of the industry. I was immediately interested and began the process of applying for administrator roles. I landed my first CRE job with Harvest Properties and I have been hooked ever since!”

During her leisure time, Sawyer stays busy: “I am a sucker for anything social: day trips, movie nights, shopping, light hiking, you name it. Last year I also took up golf! If I have a free evening during the week, I have been known to show up unannounced to my parents to see what they’re having for dinner.”

(Continued on page 11)

11

Meet New Board Members

(Continued from page 10)

Candy Satcher, Senior Property Manager, Transwestern Before joining the BOMA board, Transwestern Senior Manager Candy Satcher enjoyed learning from a number of BOMA seminars throughout her career. “Some of the most valuable have been understanding certificates of insurance, understanding commercial rent tax laws, and thinking like an asset manager,” she says.

Candy oversees Uptown Station in Oakland which is home to mobile payment leader, Square. Her real estate career started in college when she worked as a receptionist for a local real estate developer. “That experience was a stepping stone into commercial property management,” she observes. “I have

been very fortunate and credit having amazing managers who are passionate about what they do. They have supported the growth in my career and have been an inspiration for the passion that I have for commercial real estate.”

She adds: “Things have changed a lot since I first started!

I used to take calls and write work orders on carbon copy forms. Changes are always imminent and BOMA has helped me keep up with new industry standards and best practices.

Hearing others ask questions in seminars, and hearing feedback from other property managers in workgroups is reassuring that we all face the same challenges and are looking to be successful in an ever-changing landscape. BOMA and its members are an excellent resource.”

Outside work, Candy enjoys dog-friendly activities, so her hobbies are mostly outdoors. “Ten years ago, we adopted a very rambunctious German Shepherd puppy and to keep up with his energy, our lifestyle changed for the better. We hike, we camp, and during the pandemic we took up paddleboarding. My dog loves paddleboarding. Who knew that was a thing?”

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LEARNING, NETWORKING AND FUN

BACKPACK TO BRIEFCASE SERIES BOMA members gathered for the latest Backpack to Briefcase program.

If you or your team members are new to commercial real estate, be sure to take advantage of this series of programs designed to provide industry information to those in the early stages of their careers. Watch for more information on programs. The April 25 program will focus on Fire, Life, Safety.

13

BOMA Leadership Academy Kicks-Off the Year BOMA OEB’s Leadership Academy for 2024 kicked off with 19 students. Holding sessions throughout the year, the academy focuses on how BOMA operates and leadership skills needed to strengthen and enhance our association.

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14

CRE Market Update Offers Perspectives and Observations on Different Sectors BOMA members gathered for the first luncheon of 2024 to hear a knowledgeable panel offer their insights into the state of four market segments: office, industrial, biotech and retail. With economic changes, we also added an update on commercial lending by Don Marek, Fremont Bank.

In case you missed it, or to review and share information with your team, see slide decks in the Online Learning Center on our website. Some program highlights:

CRE Credit Market and Interest Rates A lookback at 2023 showed that it was a banner year for equities, and unemployment held at 3.7%. CRE delinquencies are increasing, and credit is still tight. Banks are enhancing their credit review and analysis. Look for hot spots.

Multifamily and industrial are seen to be lower risk, while office and retail are higher risk in most Northern California markets. A slide in Marek’s presentation shows an example of optimizing and rationalizing a portfolio.

Commercial Office Market Developments According to the presentation by Chad Arnold, Colliers International, office market rental rates have remained relatively flat despite vacancy rates increasing and tenant demand

waning. Rental rates have remained stable due to higher inflation, more generous leasing concessions (TIs, free rent), a flight to quality, and a preference for direct space.

Some factors that could cause rental rates to drop in 2024 include: higher construction costs, rising interest rates, high-end fully furnished subleases at steep discounts, landlords may have difficulty financing TIs and fees, loans maturing, landlords may not see the benefit in providing big concessions to maintain higher rates, and decreased pricing in the capital markets.

Retail Sector Trends A continued slow return to offices steers tenants away from central business districts, with downtowns seeing 30-35% occupancy in the daytime population, according to the presentation by Nadine Whisnant, Goldman Limited.

Tenants have more awareness than ever of capital and occupancy costs. There is a quicker return on capital and positive cash flow. Leasing is king: due to the cost of capital and lack of availability, there is a severe reduction in sales. And due to increased cap rates (decreased valuation), sellers are holding property. Ways to support leasing efforts include: enhanced security and careful preparation of spaces for leasing.

(Continued on page 15)

Above: Chad Arnold, Colliers International; Don Marek, Fremont Bank; Nicole Price, BOMA OEB President; Bob Ferraro, CBRE; Nadine Whisnant, Goldman Limited; and Peter Conte, Transwestern.

15 CRE Market

(Continued from page 14)

Economic flexibility and understanding are key. Measures may include flexible terms, increasing TI allowances, and offering incentives to brokers.

Trends in the Industrial Sector Statistics from CBRE show that industrial construction starts declined in 2023, but were forecast to increase in 2024.

Fueling this sector is the continued growth and strength of e-commerce as a percent of total retail sales.

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Building Skills Partnership Benefits BOMA Members’ Employees BOMA is proud to support the Building Skills Partnership (BSP). Our holiday party toy drive benefited this nonprofit which improves the lives of property service (janitors, security officers, maintenance and custodial workers, stadium, arena and airport workers) and their families. BSP offers educational programs that enable workers and their families’ personal and professional success. Courses such as digital literacy, financial literacy, ESL, infectious disease certification, and green janitor education are free to most commercial building sites. BOMA members are encouraged to connect to the organization. Email scain@buildingskills.org for more information. Above: a BSP class celebrates its graduation.

BOMA Oakland/East Bay 436 14th Street, Suite 1216 Oakland, CA 94612

510.893.8780 www.bomaoeb.org

April 4 – BOMA OEB Gives Back: Food Bank

May 13-16 – 2024 Medical Real Estate

April 11 – Luncheon: Revenue Generating

Conference

Leases & Pop-Ups

June 6 – Backpack to Briefcase:

April 25 – Backpack to Briefcase:

Real Estate License/CE

Fire Life Safety

June 13 – Luncheon: Bid BOMA

May 2 – Walter Finch Spring Golf Tournament

July 13-16 – BOMA International Conference

and Reception (Note: there is an option to

& Expo in Philadelphia

attend only the Reception)

Visit www.bomaoeb.org for updates and watch for details in BOMA’s weekly emails.

The online Events Calendar lists all meetings of the Workgroups.