Where To Find Motivated Seller Leads Online & Offline

Where To Find Motivated Seller Leads Online & Offline

Where are the motivated sellers hiding? How can real estate agents connect with more of them, and convert them into listings?

Motivated sellers continue to be considered the most desirable types of real estate leads for most agents. They are already mentally ready to sell, need help, and can be far easier to facilitate deals with than those just wondering if they can get a lofty sum for their homes.

So where are the motivated sellers in your market, and how do you win their business?

Institutional Sellers Banks, credit unions, and mortgage servicers still have billions of dollars in distressed property and non-performing loans on the books that they need to sell. According to data compiler RealtyTrac at the beginning of 2015 foreclosure rates remained at 1 in every 1,153 housing units. While the media has painted a picture of diving defaults, RealtyTrac claims 1 in every 286 properties in New Jersey are in foreclosure, and that nationally pre-foreclosures rose by over 24% year over year to December 2014. Some institutions have established channels for moving this inventory, others still need professional help.

HUD Homes There are still thousands of HUD homes coming online for auction. This is one of the largest and most motivated sellers on the planet. Getting approved as a HUD broker means Realtors can help home buyers and investors bid on large amounts of well-priced inventory and get paid.

Relocating Professionals As the US economy continues to shift, corporations move, and new job markets take off, corporations are increasingly having to help workers and new recruits move. Today this still means often having to pitch in for moving costs and sometimes picking up the slack when truly needed talent is stuck in underwater homes or slow moving real estate markets. They could use a Realtor partner to help them trim their losses, and may have volumes of business to give.

Professional Referrals Distressed property owners definitely have their guard up today.

They are bombarded by direct mail, cold calls, and more. This makes it hard to help them, even when they desperately need it, and no matter how superior your service really is. A referral totally turns this around. It’s no long you selling them or yourself; it is another trusted professional saying “here is the person you can trust and who is best equipped to help you.� That makes for easy slam dunks. The key is in winning by creating strategic alliances with attorneys, mortgage brokers, title companies, and contractors.

Drive-By All serious Realtors ought to be driving their ‘farm’ areas every week. This is one of the best ways to spot motivated sellers in distress. The symptoms include tenants moving out, landscaping being neglected, code enforcement violations, debt collectors at the door, and FSBO signs.

Real Estate Investors Real estate investors and agents don’t always get along. They are often held back by the feud mentality, and believe they are at odds. This doesn’t have to be the case. Realtors can provide so much value to investors. And active investors can bring dozens of deals and leads each month. Extend and olive branch and make it clear you are an investor friendly agent.

Facebook While it is often the number one social network everyone loves to hate, there is still no denying that it is the biggest. Facebook has become so embedded in daily life most people couldn’t fathom ever unplugging. Some of the best ways to use Facebook in the real estate business are Facebook ads and PPC. However, it’s no secret that this has become more expensive in the last couple of years.

While the social giant keeps on stripping out low cost marketing potential, there is still opportunity to leverage personal accounts to build relationships and drive web traffic to your real estate website.

Yard Signs The National Association of Realtors reports that despite the rise of technology, yard signs have continued to be the second most used way of searching for a home, with 51% of buyers leveraging them.

Remember many buyers are also sellers, and sellers will use the contact information on them to get a better idea of what their own homes are worth. Leverage this and use capture technology and follow up with automated text messaging, or funnel them right to your landing pages via their tablets and smartphones.

Print Ads Print will make a significant come back as real estate markets get even busier. However, right now may be the right time to negotiate a great deal and get ahead of the crowd. Integrating technology print can still be used to seamlessly drive motivated sellers online, to your website, landing pages, social media profiles, or even initial live phone calls or video support.

Ultimately there is no question that there are still masses of motivated sellers and properties needing to be sold quickly out there. Weaving offline advertising and tech tools together real estate agents can serve these sellers better than ever before and create endless win-win solutions.

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