The Art 75
BOLD BY DESIGN | SUMMER 2021
By Charles Miller
of Lifestyle Fusion
more effectively than the world of fashion. Karl Lagerfeld once said, "A respectable appearance is sufficient to make people more interested in your soul." I couldn't agree more!
Fashion teaches us that you have to craft the look and deliver the message of your brand in a way that sticks with and resonates with your intended audience. As it was so profoundly stated in The Devil Wears Prada…. fashion influences just about every aspect of our lives. It's one of the truest forms of self-expression and a way to tell people who you are without saying a word.
M
arketing has evolved dramatically in recent years; in fact, I would venture to call it a true evolution revolution. As a society we are driven more and more by substantive and relatable engagement. Companies can no longer simply dictate to the consumer who they are and what they stand for. Now they must identify and relate in authentic relevant ways to their desired audience; finding ways to convey this through people, places and things in order to truly tap into their vibration and psyche. While it may sound simple enough to deliver a desired message, it is far easier said than done and requires a much more emotion-centric approach to marketing in general. Let's examine the law of attraction. It's typically about standing out and being noticed, and no industry accomplishes this
From clothing, footwear, accessories, makeup, and body piercings to furniture and home decor, fashion is distinctive and often habitual in the way it effects all industries. There's no denying the impact it has on how we are perceived, and as the cliche goes... perception is reality. The environment where this is in full bloom is a concept I call "Lifestyle Fusion.” It’s a realm where you find that high fashion, fine art, destinations, architecture, exotic cars, fine wines, unique culinary bites, all coexist in the spirit of discovery, motivation, and inspiration! This is my ecosystem, my playground and where my skills soar in the business development genre. While my strategies are primarily of a proprietary nature, my approach
to marketing relies heavily on creating visceral experiences that provide opportunities for organic engagement. I'm of the opinion that in marketing the utilization of social media is a must. The impact of platforms like and Tik Tok are undeniable. When used in unison with brand ambassadors and influencers, it can give brands massive exposure and growth within their audience. I've always had a passion for fashion and an astute understanding of the power of "style.” Coco Chanel famously said,"Fashion changes, but style is eternal." I have embraced this philosophy since I was a child. My mother always encouraged me to be a peacock and show off my beautiful feathers. I channeled this largely through fashion and I now incorporate elements of fashion into my business model and the marketing services I provide. Throughout my career I've worked with multi-billiondollar companies to help them gain access to luxury design communities and elevate their brands. Leveraging the power of my influencer status has been an essential ingredient in terms of not just the initial attentiongrabbing attraction, but in the even more important area of maintaining the audience's interest.
