BOLD by Design Magazine - The Summer Issue

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BOLD BY DESIGN | SUMMER 2021

curreyandcompany.com Atlanta | Dallas | High Point | Las Vegas | New York

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THE DAWNING OF A NEW AGE I remember in the 90’s I was a young adult living in LA. I recall this term “New Age” being thrown around. My favorite store was a new age bookshop called the Bodhi Tree on Melrose. Browsing new age stores with crystals, spiritual books and tie dye scarves, I recall pondering the idea of the “new age”. Wondering what that would look like and when it would happen - IF it would happen.

Was it some weird culty vibe that was as one dimensional as the new age music with mind numbing ethereal sounds that would lull you to sleep or relax you during a massage. The ‘Dawning of the Age of Aquarius,’ to me was just a kaleidoscope-inducing song from the 60’s.

Yet decades later, the question lingers like a quiet whisper nudging me to keep my heart open. As a busy mom and entrepreneur my life had grown phrenetic and disconnected.

The idea of this magical world of human civilization, thriving, beautiful and intricately infused with nature seemed a naive vision pursued starkly up against the gigantic, monstrous machine of the modern world. As innocuous as a butterfly perched tentatively on a skyscraper, this idea of a "new age" seemed a distant hope against a tidal wave of affliction and invisible despair.

Our mother earth and all her divine creatures being killed, displaced or subjugated was mainstream. Then a world wide virus took hold and swept like wildfire across our fragile planet and with it human civilization screeched to a halt. Watching videos of animals all over the world walking down empty city streets, with filthy air now clear, created a silver lining on the otherwise dire swath of fear that pervaded every corner of our society.

I began 2020, like most of you thinking this new year was the beginning of a new phase of my life, ripe with possibilities. Instead life became infused with uncertainty, and the dull pang of sadness paired with quiet isolation. Longing for fonder memories of in person connection, hugs and unmasked smiles and lounging with friends…for a time and for things we take for granted.

Now as we look over our shoulders at the blur of a year in quiet internalization and resetting of life and priorities, I realized - “This is it. This is how it happens… the new age.”

Not how I imagined it all those years ago as I dabbled through shelves of incense and crystal wind chimes in a more innocent time, but this is how it happens. 2020 will forever be the line in the sand that defines the before and after.

When we emerge through this "New Age” we become a new generation and for me I am inspired at this exciting prospect! WE are the ones.

YOU, reading this right now, have on some level chosen to play a part in the great shift. This is more profound than we can even imagine. Yet like all transformations, there is loss involved as we agree to give up the old in order to usher in the new. And still there are more opportunities, as we carve out the future in an unprecedented way.

Asking each of you - What do we bring with us to the other side?

What do we leave behind? How do our choices change? What brands and what infrastructures do we support? These questions are answered with only one question each of us needs to answer for ourselves. “What are my VALUES and how do I live congruently with those values?"

Luxury is the freedom to live your values. Rich or poor, young or old, will no longer define luxury. It is alignment with our values that will determine how well and how fast our hearts and our world heals. Let us step bravely into this new dawn with clarity and resolve to let go of the things that no longer serve us; no longer serve the whole. Let’s move forward with courage enough to speak our truth, make conscious choices that ring true in our own hearts, heal our bodies, heal earth and enliven our spirits. Let’s us move into a "new age" with the wisdom to understand how precious this responsibility of stewardship really is, with light hearts, warm connections, happiness and with sagacity. Our most beautiful vision for the future really is possible, my friends. WE make it possible. We are the ones.

As we venture out into the world again, let’s create a magnificent new beginning. Let us be BOLD, my dear friends, as we redefine the meaning of the new age.

With love and vision,

Julia Molloy

Empress-in-Chief BOLD by Design Magazine

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MEET THE BOLD DREAM TEAM VP of Strategic Partnerships A master of forging relationships, David focuses on the power of brand development. He is the creative force behind identifying alliances and creating relationships for the BOLD empire. Relentlessly driven and one half of the exceptional Cohen Brothers dream team, David is a phenomenal entrepreneur whose expertise has led to the national success for his two hard surface companies, Rock Bottom Tile & Stone and Elegant Mosaics. Holding a secondary leading role as creative contributor, David expands on his exemplary abilities to develop and uplift the design community by connecting his extensive network, while solidifying media partnerships with influential and award-winning interior designers and trade manufacturers.

Business Development Sam does it all. He commands with dual roles in Business Development and Operations. Bringing with him an undeniable passion for the design industry and 13 years of highlevel logistical expertise. He is one half of the dynamic dream team, The Cohen Brothers, who created two hard surface companies Rock Bottom Tile & Stone and Elegant Mosaics. Successfully pioneering and operating for over a decade, brothers Sam & David Cohen, led their companies to national acclaim and success within remote and online distribution of job-specific building materials, custom mosaics, and luxury stone & tile.

Director of Marketing With over 15+ years of experience working within the design & trade industry, Serena holds the role of Director of Marketing for BOLD by Design Magazine, combining her exceptional ability to build brands and develop organic marketing initiatives she is also responsible for directing the overall marketing for Julia Molloy’s BOLD empire. Having spent the last decade directing the marketing for leading home décor and furnishings brands, Serena brings with her an extensive network, and considerable expertise in marketing and brand development, media and advertising, content creation, large-scale event production and the creation of original programming.

Art Director With a background in advertising, graphic design, and photography Katie leads the creative designs and iconic graphic style behind BOLD by Design Magazine.

She works alongside Julia, and the editorial and marketing teams, setting the stage for the imaginative branding behind the BOLD empire. Katie is also responsible for maintaining all of the online courses and designing the Business of Luxury Design's multiple websites, graphics and online properties.

As a professional photographer, she also leads the photography and post-production for BOLDtv.

BOLD

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BUSINESS OF LUXURY DESIGN B U S I N E S S

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R E S O U R C E S

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I N S P I R A T I O N

IN THIS ISSUE 02. Meet the Team

54. Fashion Model Spotlight | Sarah DeAnna

05. BOLD Treasure Hunt

65. Fashion Values

16. Viennese Waltz

74. The Art of Lifestyle Fusion

20. 4 Steps for Getting Exposure

75. The Evolution of Marketing

26. HPMKT Insider Pro Tips

77. Navigating Long Lead Times

36. Designer Spotlight | Allison Eden 83. Meet the First 5 | Ethos Design Collective 42. The Velvet Couch Sisters

92. for Your Year Ahead

45. Vintage Shopping Tips

100. A Tribute to Lives Lived BOLDLY

50. Leading from the Feminine

102. HPMKT Recap

BOLD Business | A Road Map

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BUSINESS OF LUXURY DESIGN INTERIORS | ARCHITECTURE | FASHION | LIFESTYLE

BOLD by Design Magazine FOR PURVEYORS OF FINE LIVING Our mission at Business of Luxury Design, Inc. is to galvanize a powerful industry network and to inspire the interior, architecture, lifestyle and fashion design communities.

BOLD by Design Magazine hopes you enjoy the information-dense articles, designer spotlight pieces, and exceptional resources we have pulled together. May our insightful content help you and your business thrive!

Thank you to everyone who joined us at our High Point Market Summer Launch! And thank you to Ethos Design Collective for their outstanding support.

Lastly, thank you to all our featured contributors and design community for sharing your wisdom, experience and vision. You are ALL brilliant!

LET'S GO ON A BOLD TREASURE HUNT! How detail oriented are you!? Can you find all 12 of these items located within this issue?

Send photos of the found items to info@BOLDbyDesignMagazine.com before the fall issue release to receive some bomb-diggity BOLD merch in the mail!

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OVER 70,000 ONE-OF-A-KIND RUGS and 10,000 machine woven designs in stock.

Shop thousands of styles and sizes today.

Ultra Vintage Collection

Showroom Locations: LAS VEGAS

DALLAS

HIGH POINT

World Market Center 475 S Grand Central Pkwy Las Vegas, NV 89106 Showroom B424

Interiors Home & Design Center 2000 N. Stemmons Freeway Dallas, TX 75207 Showroom #1D112

Market Square 305 W High Ave High Point, NC 27260 Showroom MS 240

uniqueloom.com | 800-765-6958

WOW! 9

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STUNNING. Anything but ordinary, we’re your one stop solution for occasional furniture, wall decor and accessories. From the iconic to the sustainable, our collection has all your design needs covered.

phillipscollection.com · 336-882-7400 · info@phillipscollection.com · @phillipsco Dallas · High Point · Irvine · Laguna · Las Vegas

To truly experience Phillips Collection's unique, BUSINESS OF LUXURY DESIGN sustainably designed pieces check out10their Planting Trees & Tree Nursey videos.

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balmain

valley stream Experience the best of Belize’s barrier reef and rainforest, all in one inclusive escape: Introducing Valley Stream, the equally luxurious mainland sibling to Gladden. Now, you can easily divide your holiday time between the world’s most private island and a 200-acre mountain enclave with the same unparalleled level of solitude, service and amenities—including private chef and on-site massage. www.gladdenprivateisland.com

Featured in Balmain's spring '21 runway show, this lightweight stretch jersey dress is asymmetrically draped around the figure, baring one hip. Balmain offers modern pieces for both women and men while respecting the foundations and traditions of the iconic house. www.balmain.com

BOLDVivant

As the world begins to open up again our imagination turns to indulging in our yearnings to travel.

Here are a few BOLD picks to spark your imagination as you plan to take that long awaited trip to an exotic or far off destination.

Paravel

Paravel's eco-friendly luggage, bags, and organizers are crafted so you can make better choices for your adventures, without sacrificing design, price, or quality. They have upcycled close to 2 million plastic water bottles to date, and

Camilla

have offset 7.8 million lbs of C02 through our carbon-neutral shipping program, and planted over 20,000 trees through Eden Reforestation Projects.

Starting with a simple kaftan seven years ago, designer Camilla Franks is rapidly earning the reputation as one of the most clever fashion print designers in the world. Her signature colorful graphic prints and free-flowing designs are the core focus of her vibrant, playful and luxurious designs.

www.tourparavel.com

www.camilla.com

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SONOMA FORGE DESIGNER FAUCETS

www.sonomaforge.com

*Sonoma Forge Showers are available in Cal-Green compliant models.

Courtesy of Bevan & Associates, Sonoma CA

Dallas Design Week 2021

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Design repurposed SEPT 20-23, 2021

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1 Canarm | 2 Bloomingville | 3 Two’s Collection

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E D U C AT I O N | I N S P I R AT I O N | T R E N D S Join leading designers, influencers, and trend experts for a week of in-person educational and networking opportunities exclusively for the design community. Dallas Market Center’s Fall Design Week, happening September 20-23, 2021, will be centered on sustainability and inclusion.

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WITH z e s lt FASHION e a DANCES THE nn ie V W

By Gary Inman Age of Technology BOLD BY DESIGN | SUMMER 2021

HOW INTERIOR DESIGN

Historic Perspective

T

he relationship between fashion design and interior design is akin to a Viennese waltz with fashion, more often than not, leading the dance of inspiration and emerging trends.

Historically the relationship was very linear, and one could chart the impact of the latest runway shows and editorial coverage as it permeated society. Fashion has always been an astute reflection of the Zeitgeist, or spirit of the age, and an index of cultural anthropology, politics, social mores, and the creative arts. Home furnishings followed the color trends, patterns, finishes, and even silhouettes of its design dance partner creating clearly defined design styles and movements.

This has been true for most of my career as a designer and design historian teaching the history of art, decorative arts, and interior design.

Today the story is far less linear and much more multifaceted. Our global connectivity and constant barrage of imagery via Instagram, Pinterest, and other social media platforms, as well as non-stop news channels, has accelerated the speed with which new design concepts, colors, patterns, and philosophies are shared, reshared, and often exhausted at a pace unimaginable even ten years ago. One must question the impact it is having on the cultural appreciation of design and the concept of enduring design achievements. The velocity of visual media is, in many opinions, undermining our ability to evaluate and differential good design from bad.

The loss of connoisseurship is a tremendous threat to the future of design from fashion to interior design and product design.

I believe there is value in connoisseurship and that design critiques are fundamental to both design education, something we all

experienced as students, and in the practice of design.

If we have no standards, then how can we achieve excellence. Editors have traditionally played a critical role by selecting only projects for publication that represented the highest level of aesthetic achievement. This erudite and informed review process is less evident today and one often sees published works that would have received a failing grade in design school.

Design During the Pandemic The normal cadence of the rise and fall of trends has been interrupted by the pandemic but those of us that follow trends, such as the Style Spotter team at High Point Market, can nevertheless identify both macro and micro trends globally and across different design mediums.

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The cessation of design activity in hard hit sectors like hospitality design has not kept designers from exercising and stretching their creative skills and it has allowed for a period of gestation that I believe will deliver extraordinary results as we emerge from this period of isolation.

I believe we can right the ship and in a more robust economy with more full-scale projects being created we can reinstate a higher level of design that will encourage emerging designers to strive and stretch their creativity.

I had the opportunity to attend High Point Market in October of 2020 and was encouraged to discover that the pandemic had not diminished the creative energy of our industry. Yes, the audience was smaller and there were fewer launches of new products, but the home furnishings industry has nevertheless kept pace with

the fashion industry. The autumnal colors we viewed on the catwalk and in upscale boutique lines such as Lafayette 148 where there in rugs by Nourison and showrooms such a Gabby Home. So too were the organic materials and fresh interpretations of indigenous patterns, notably in the lamps and accessories of the lighting giant, Currey & Company.

The other major trend was the emergence of Art Deco as the dominant stylistic period reference. Dramatic colors, bold patterns, and sensual silhouettes brought showrooms like Century Furniture and Bernhardt Furniture to life. Mixed substrates made the interpretations feel innovative and relevant for the current moment. It is impossible not to fall under the spell of these glamorous collections and their nod to luxury brands such as Bvlgari and Chanel.

The design industry will come together June 5th to 9th in High Point for the first major trade event since the onset of the pandemic. It will be the first chance many of my colleagues

have had to see product in person, particularly the new collections, in more than a year.

The manufacturing creative teams are working frantically as I write this report to create innovative, fashion forward showroom displays that will not only elevate their products but will inspire their design colleagues as they imagine how to use the products in their design projects. We will have a clearer vision of current and emerging trends following High Point Market this June, as we step into a new post-Covid world.

President of Gary Inman Home Couture, Gary devotes his professional life to advancing the art of fine living in the design of luxury resorts, hotels, homes, and furnishings. To learn more about Gary follow him on Instagram @garyinman or visit www.garyinman.com

Las Vegas Market’s FIRST LOOK presentation is back and is bursting with fresh products & ideas for cross-category buyers and lifestyle stores.

Presented by Las Vegas Market with Julie Smith Vincenti of Nine Muses Media. www.LasVegasMarket.com/Explore/News-and-Trends/First-Look

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Steps for Getting Exposure & Attention in the Top Shelter Media

By Mary Beth Duehr | Duehr & Associates, LLC

Press Coverage is still one of the best ways to raise your public profile, get the word out about your new product or service, and to elevate your brand.

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ou know you’re special, that your brand – be it your product or design talent—has shine potential. But how do you communicate this to your would-be admirers? If you were a celebrity, your star power would earn the admiration of a fan club, maybe even “groupies” that hung onto your every syllable. But even celebrities like Tyler Perry and Kim Kardashian need to manage and keep their public image elevated. Like all top brands, they also know that one of the most effective ways to do this is though press coverage.

When you’re featured in a top title like Elle Décor, House Beautiful, Domino, or Luxe, it can be a game changer for your brand. This kind of high-level exposure means a journalist’s discriminating eye has noticed and selected your cutting-edge style or personality amidst some fierce competition. But since the most influential journalists are barraged with countless submissions and pitches daily, inspiring them to feature your work takes an outstanding pitch along with some finesse.

This kitchen by Beth Hoffman Design is an example of a collaboration effort that worked. We found the image on Instagram with California Faucet’s Matte Black faucet, the designer sent us the hi-res image, and we achieved press coverage that made everyone happy.

Here are four action steps that should help you achieve the kind of press coverage you envision!

Take & Find Lots of Pretty Pictures It really is true that a picture is worth a thousand words. Year after year, client after client, it’s the photos that have made all the difference in how successful we’ve been in gaining an abundance of high-profile press exposure. In fact, we can usually predict the success of a campaign based on a brand’s photo library alone.

Designer Doorware’s Niki Cabinet & Doorknobs

California Faucets Corsano Culinary Faucet

My advice is to step outside of your own marketing mind and look at your brand’s images as if you were in the journalist’s shoes.

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Stop and ask yourself some questions—“Do these images deserve a second glance? Do they inspire an emotional reaction? Are they as good they need to be?” If you’re not getting a resounding yes, then it’s a good idea to hire a professional photographer. Do your research and find a reputable one that impresses you with their portfolio.

Once you’ve chosen and scheduled time with a photographer, make the most of the opportunity by taking a variety of photos. For

starters, ask for clean shots on a white background and styled environmental shots that flatter your product in its natural habitat.

If you’re promoting kitchen faucets, you’ll want to show them off in a real kitchen. You’ll also want to ask for environmental as well as product “usage” shots featuring a real person interacting with the product. And while you’re at it, don’t miss out on the opportunity to take videos for your website, blog and social media marketing.

For manufacturers, another excellent way to obtain some beautiful, and oftentimes complimentary photos is to collaborate with the designers and architects, who have specified the products. While your brand will have no control over the environments and angles, if the image is properly credited, most designers are more than happy to trade photos for publicity. A quick tip for finding these photos is to hashtag your brand in a search on social media, and especially on Instagram and Pinterest.

Whether you’re writing the content yourself or directing someone, you’ll want to make sure your pitch pulls journalists in. Make it brief, yet impactful. Be sure you’ve included the essential details.

When I’m writing, I always look at the Five W's— Who, What, When, Where, and Why—to be sure I didn’t miss anything. Also be sure to emphasize your assets. If your company has an interesting

launch story, mention this. If your product is innovative or the design style is refreshingly different, find a way to weave this in. If you’re an interior designer promoting a recent project, make sure you share the challenges you’ve cleverly overcome.

Write an Irresistible Story In today’s short-attention span culture, choosing just the right words is all-important. For timecrunched journalists especially, the writing must be captivating.

If you have a knack for writing you’re ahead of the game. But if it’s not your forte, or you’d rather spend your valuable time running your business, there are plenty of talented agencies and writers out there.

Next, stand back and give it a read.

Does the message deliver all you’d hoped? Does it snap, crackle and pop off the page?

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If you’re not sure, ask for candid opinions from colleagues and friends. While they might not know how they would suggest changing it, they’ll be able to tell you if they like it or not. If the consensus is there’s room for improvement, then revise, revise, and revise some more.

It’s worth taking the time because if you’ve nailed down excellent imagery, you could be just a few words away from the kind of press coverage you dream of.

Find the Journalists & Producers Who Will Adore You Now that you’ve got the whole package with the right visuals, along with a fascinating story, it’s time to find the media members, who will appreciate it. But before you rattle off a bunch of shelter magazines, blogs and shows that you think are the right fit, consider the demographic and lifestyle nuances of your ideal customer, and the type of environment they are motivated to create.

The homeowner looking to impress their guests through their home’s upscale decor

will likely devour titles like LUXE, The Robb Report and Architectural Digest. Though another homeowner with a similar budget, might be more interested in comfort, quality, and how a product or remodel enhances their lifestyle. You might find this consumer on a porch swing or in a hammock flipping through a digital or print issue of Veranda, Cottages and Bungalows or Connecticut Cottages & Gardens. And sometimes the consumer’s prevailing design style together with their spending power will be the information most needed to target the media they’d most likely gravitate toward.

But while two different homeowners might enjoy a similar design aesthetic, if they are at opposite ends budgetwise, they will each be drawn to completely different magazines, blogs and shows. A more budget-minded homeowner who wants to create a stylish look for less might be a fan of Domino or HGTV Magazine or a blog such as The Spruce. Meanwhile the discriminating homeowner, along with designers and

architects that want the look, but who have bigger budgets, will lean toward titles like Remodelista, DWELL, and Design Milk, which cater to serious design enthusiasts. The same holds true when considering which broadcast producers to pitch. A “Love it or List it” viewer, for instance, would obviously not have the same motivations as an “American Pickers” fan.

Timing is Everything You’ve got it down – the right look, the right lines, the right journalist or producer— but if you pitch a media outlet too early or too late, all your efforts could be in vain. To make sure this doesn’t happen, here are some tips for nailing it.

For broadcast, keep in mind seasonal interests and become familiar the rhythm of the station’s ever-changing topics.

Success in booking a spot is about having the right topic at the right time, but there is no calendar to consult. While watching and understanding the types of topics covered on the show is half the battle, timing it right has more to do with luck than anything else.

For print, it’s easier to time it because you can typically find editorial calendars (accessible on the publication’s media kit or by contacting the publisher).

For example, if you submit to a magazine’s annual kitchen and bath section by deadline, this will put you in the running to be featured, but if you miss it, you might have to wait an entire year for another shot at getting in.

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Aside from editorial calendars, you can look to organizations like HARO (Help a Reporter Out) that connects journalists and bloggers with sources for their time-sensitive deadlines.

HARO is free and reportedly distributes more than 50,000 journalist queries from highly respected media outlets to its subscribers each year.

You also might want to consider the literal definition of timing.

The day of the week, and even time of day, can impact whether you grab a journalist’s attention or not. What day is best? While

another publicist might tell you something different, based on our month-after-month open rates, it’s Thursday. Why? Our theory is that toward the end of the week journalists have handled their most important priorities and are freed up enough to read their unopened emails. This doesn’t mean another weekday isn’t good, it’s just our observation that Thursday is a bit better. And on the specific time, we suggest shooting for between 10 am and 2 pm when the media typically opens about one-third of all their emails.

Mary Beth Duehr Founder & President of Duehr & Associates Email: MaryBeth@DuehrandAssociates.com Phone: 760.918.5622

Before Duehr & Associates, which was founded in 2005, and has a reputation for creating top level publicity for luxury brands, Mary Beth worked for several top publishers including Conde Nast and The Nielsen Company, where she was executive editor of Kitchen & Bath Business. An editor with Accessories magazine, she conducted face-to-face interviews on fashion icons Nicole Miller, Tommy Hilfiger, and Oscar de la Renta. Mostly notably, she’s written features for Elle Décor, This Old House, Interior Design, Quest, and New England Bride.

Gaining the kind of media exposure that’ll help build your portfolio, career and business is like anything else worthwhile — the result of hard work, careful planning, and good timing.

But by taking these four steps to heart, you can do it!

I like Life and Business Strategist Tony Robbins’ take on achieving your vision when he said, “If you talk about it, it’s a dream; if you envision it, it’s possible, but if you schedule it, it’s real.”

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PUBLIC RELATIONS/MARKETING

Everyone has a story.

We can help tell yours.

Specializing in kitchen & bath, home furnishings, and tile & stone industries since 2005.

MEDIA RELATIONS CONTENT MARKETING SOCIAL MEDIA BRANDING & IMAGE

duehrandassociates.com Photo courtesy of our valued client, Island Stone.

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Find out what makes High Point Market the must-see event in home furnishings. We spoke to 7 veterans to get insider tips & tricks that can make your HPMkt experience a smashing success.

MEET THE

Lisa Davenport www.LDDInteriors.com

Lisa has been designing fine custom interiors and exteriors for over 25 years.

She believes in creating environments where cherished memories are made, to essentially set the stage for life’s stories.

INSIDERS Jason Phillips

Veronica Solomon

www.PhillipsCollection.com

www.VeronicaSolomon.com

Furniture executive by day, furniture designer by night. Jason is Vice President of Phillips Collection.

Veronica helps busy families and individuals, achieve their ideal version of luxurious living; blending it seamlessly with practicality and their lifestyle needs.

Gloria Staats

Jill Erwin

www.PeaceofMindDesign.space

www.JillErwinInteriors.com

Gloria is a caring, family, & solution-oriented Interior Design Consultant. She guides homeowners, realtor's, & investors in creating peaceful and comfortable environments they are proud to share.

Jill strives to make everyday surroundings more inviting to the eye and complete a comfortable and relaxing setting.

Rich Schell

Amanda Carlson

www.RichSchellInteriors.com

www.Anthem-Collective.com

Rich Schell Interiors continues to be the destination for fine art, fabulous home furnishings, and exceptional interior design.

Amanda has been featured in Domino for her work on the 2017 House for Hope Designer Show House and she is also the Nashville Brand Ambassador for Ivy – an interior design software company.

Pictured from left to right: Lisa Davenport (left), Jason Phillips (far right), Veronica Solomon (left), (left) Jill Erwin, Gloria Staats (middle), Rich Schell (far left), Amanda Carlson (far left)

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HOW MANY HP MARKETS HAVE YOU ATTENDED? Rich Schell - Having been in business 35 years I’ve been to too many markets to count. Where until the pandemic I have never missed one since 2007.

Veronica Solomon - I have lost count. I have attended almost every market since about 2010.

Lisa Davenport -Too many to count!

Jill Erwin - I have attended 16 Spring & Fall markets.

Amanda Carlson - Three! I typically attend Fall market.

Gloria Staats - Spring 2019 and October 2020 Jason Phillips - I’ve been coming to market for well over 20 years, attending High Point twice a year.

MEET THE

INSIDERS

"In my mind, the market is like Disneyland for designers and people in the trade." ~Jill Erwin

*Editor’s Note: Some answers have been re-formatted or edited slightly in the interests of space and clarity

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Learn how Julia's 6 Weeks to Streamlined course can help your business go from "struggling" to "empowered and profitable."

Watch this short video to learn how!

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WHAT GOT YOU HOOKED ON GOING TO HP MARKET?

WHAT IS ONE OF YOUR FAVORITE HP MOMENTS?

Rich Schell - The people, the showrooms, my passion for design and being better...

Rich Schell - I'd say at the top of the list was lunch and a long fabulous interview with Susan Dickinson with Home Accents Today… She interviewed my partner Greg Wragge and I for a fabulous article she wrote of us and our company for the magazine. Such fun... It’s all fun and hard to choose just one!!

Veronica Solomon - The amazing products and seeing my colleagues.

Lisa Davenport - The camaraderie.

High Point Market is about seeing old friends and familiar faces in the showrooms. And of course, I am always excited to see the new merchandise!

Jill Erwin - One trip and I was hooked. I was pleasantly overwhelmed by the countless buildings and showrooms, as well as having the opportunity to meet world famous designers. I like to call it my ‘High Point high’. In my eyes, there is really nothing like it.

Amanda Carlson - The relationships, the learning within the industry and, most of all, multiple days in a row dedicated to touching, seeing, and testing all of the product that I normally am only able to see via a catalog or online.

Gloria Staats - I loved being able to meet in person people that I had met or followed in social media. I also love the opportunity to see (& feel ) all the new trends and products.

Jason Phillips - There is nothing like reuniting with the people that make this industry what it is. We also love to see how our neighbors and friends set up their showrooms and the new products they debut.

Veronica Solomon - Giving a talk to designers about not giving away their profits.

Lisa Davenport - Barry Dixon was launching another season of lighting and accessories with Artistica. As an admirer of his work, his aesthetic and his overall demeanor despite being a celebrity designer, I wanted to connect with him. True to his form, as we spoke albeit briefly, he was kind and present.

I was so taken by Barry that I followed up via FB messenger... because yes, we were now FB friends, and requested an interview for my blog. He quickly obliged, I was surprised, after all he had to be one busy man! That was the beginning of a wonderful relationship.

Jill Erwin - Although it’s hard to choose, being asked to be on my first designer panel was a true high point for my self-confidence and knowledge of the design industry. It seemed so surreal, because I was now the speaker rather than the curious listener.

It will always have a space in my heart.

Amanda Carlson - I feel highly honored to have been a guest at the Thompson Traders family home for their very intimate Dia de los Muertos Dinner. It is beyond anything I have ever experienced! I have attended on 2 different occasions now and it is always the absolute highlight of my trip. They are a family and a business to be admired. Their relationships, work ethic and craftsmanship are impeccable.

Gloria Staats - I really enjoyed seeing Market for the first time!

There is no way to describe it unless you attend.

Jason Phillips - It’s hard to pick a single moment. We revel at seeing our customers’ faces and hear them “Wow” at all the new pieces when they come into our showroom... We love being able to shuttle customers to our warehouse down the road. It’s always exciting to bring people over and let them select their oneof-a-kind tables and accessories.

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WHAT ARE YOUR MUST-VISIT SHOWROOMS? Rich Schell - Art, furniture, rugs, etc.… Global Views, the Antique Area, Design Legacy, Modern History, Burton James, Theodore Alexander… too many to say are favorites!

Veronica Solomon - Art, furniture, rugs, etc. I love Surya, Leftbank, Sunpan, Bernhardt.

Lisa Davenport - I try to seek out manufacturers that support the American workforce. For outdoor you can’t beat Lloyd Flanders furniture. And you have to swing through Dunes & Duchess for colorful accessories, Wesley Hall for fab upholstery and Hubbardton Forge for magnificent hand-crafted lighting. This market I am going to check out the gorgeous rugs at American-manufacturer Capel Rugs.

Jill Erwin - My favorite showroom to visit is Currey & Co. From incredible look up lighting moments, to jazz, seeing friends and enjoying a lovely brunch, it is for sure a must visit. Some others I love are Bernhardt, EJ Victor, Hickory Chair, Surya, Universal, Vanguard and so many others for anything you could possibly want! Oh, and don’t forget The Antique & Design Center, you could be in there for days. Explore & enjoy!

Amanda Carlson - I love Bassett, Norwalk, Jaipur, Loloi, Bramble, Universal, Sunpan, Leftbank Art, Alder & Tweed, Fabricut, Dovetail, Capel Rugs and I never miss the shops at Market Square. I could honestly list so many more. Once I have hit my main showrooms, I like to venture out to find new-to-me introductions.

Gloria Staats - I love Selamat, GoHome, Alder & Tweed, Four Hands, Surya, Zuo, Uttermost, TOV Furniture, Palecek, hard to stop!

Jason Phillips - Aside from Phillips Collection, we recommend stopping by Global Views/Studio A. They do an exceptional job merchandising and we always love the colors their salespeople wear. Loloi is fantastic for rugs and another family-run company. Leftbank Art has amazing framed art and murals worth seeing in person. Interlude has the most beautiful lucite furniture and their sofas are stunning.

BEST PLACE TO PUT YOUR FEET UP AT HP Rich Schell - Any showroom with a great vibe..

Veronica Solomon - Sunpan showroom.

Lisa Davenport - It always seems I’m running out of steam and then I stumble on that little Starbucks location in Historic Market Square just in time… a double shot latte and a little sweet treat and we are off to the races again! It’s my lucky charm, I almost always get a seat there to recharge and hit the ground running again.

Jill Erwin - Anywhere. You’ll find people and friends literally sitting on the floor plugged into an outlet.

FYI WIFI isn’t great in the larger buildings. Don’t drain your batteries.

Amanda Carlson - Anywhere with a chocolate chip cookie and a bottle of water. True story, haha! But I enjoy the courtyard of the restaurant within Market Square. On a gorgeous day it’s the perfect spot to take a breath, refuel with their delicious food, get a bit of sunshine, and have a relaxed moment in the middle of some crazy days.

Gloria Staats - It varies, last time I attended, I tried to map out my appointments and visits, the app was extremely helpful for this! I ended up taking breaks wherever time allowed. Zuo had a yummy lunch and Classic Home had great apps and happy hour. Food and beverages always get my attention and invite me for a pause :-).

Jason Phillips - Put our feet up?!? Who has the time for that?! LOL. We love the high of High Point! The energy is contagious and we don’t leave until the last customer exits the showroom.

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WHERE TO EAT AT MARKET, ON THE GO AND PLACES FOR DINNER DURING HIGH POINT?

WHERE'S YOUR FAVORITE PLACE TO STAY FOR HIGH POINT?

Rich Schell - Everyone’s favorite… The Proximity. I tend to grab and go and find myself not eating out at that many fine places, always keeping food back at my house I stay.

Rich Schell - At my friend’s where I got to stay for 13 markets… I have been almost everywhere, but Bob’s was the best!

Veronica Solomon - I love that the showrooms always have something to munch on. For dinner, I like to visit areas around High Point.

Lisa Davenport - Well, for a civilized meal at market you can’t beat String and Splinter. The food and service are great, but the best part is it’s quiet in there. For after-hours I like WP Kitchen and Bar in Greensboro, but make sure to make your reservation way in advance!

Jill Erwin - As for my favorite accommodations, there are a few well known places, but you’ll be finding yourself without much time for eating & relaxing. Most of the showrooms provide food, music & beverages. You’ll find your niche.

Amanda Carlson - I appreciate the food trucks for on-the-go and then we usually enjoy some events in the evening that serve heavy hors d'oeuvres or light dinner. Universal Furniture always has the most amazing menu offerings during the day. I don’t venture too far off-site for meals since we are usually using an Uber to travel back and forth.

Gloria Staats - I plan most of my meals around the showrooms during the day to allow for more time seeing new products. I have a son at Wake Forest, Winston Salem, which is about 30 minutes from HPMKT, and it is fun to join him for a meal. I love Mozelle's Fresh Southern Bistro, Sweet Potatoes, and Crafted Art of the Taco.

Jason Phillips - Take advantage of the events showrooms put on. We usually do food and events daily (Covid has slightly changed our ability to do them but we plan to resume when we can). The cafe in Interhall at IHFC is a great place for coffee or lunch. For off-site bites, you should check out BBQ Joe’s! For dinner, we recommend 98 Bistro, Printworks, Southern Roots- the list goes on! Just be sure to make a reservation way in advance or you’ll be waiting a long, long time!

Veronica Solomon - I just need a comfortable bed, and usually Holiday Inn or Fairfield is sufficient.

Lisa Davenport - Like most designers, I’ve done the Proximity and O’Henry of course. But lately I have been digging the Grandover, it’s so much closer and convenient.

Jill Erwin - Definitely the Proximity Hotel. It really is state-of-the-art and literally has commissioned art, is fully sustainable with innovative furnishings and design.

Amanda Carlson - AirBnB with a group of fellow designer friends! After a long day on our feet, the nights of business/life discussions together over chips, dips, cookies, and wine are always so refreshing. It recharges us for the next full day of showroom action and also helps us when we get back home to be in the right mindset.

Gloria Staats - The first year I attended, I stayed at a tiny house by @Perchandnest in Winston Salem.

I had made reservations too late and could not find anything closer. It was a very neat experience! They had another unit (not as tiny) next to mine and several HPMKT attendees were staying in that one.

Jason Phillips - We are local so we don’t have to worry about this. Prior to moving the company down to High Point, we rented a house. We highly recommend you go that route so you don’t have to get a hotel room in Winston. Link up with other market goers and enjoy the relaxing time in the evenings together in a beautiful house close to downtown. If you plan to stay in a hotel, book in advance. Some of the nicest ones are the O’Henry, Proximity or the Grandover Resort.

" Leave the high heels at home and wear really comfortable shoes!" ~Lisa Davenport

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BUSINESS OF LUXURY DESIGN 34

WHAT’S YOUR FAVORITE HIGH POINT AFTER HOURS HANG OUT (PRIOR TO COVID?) Rich Schell - Never done much after hours after a full day and parties until late at Market… Am I boring or OLD??

Veronica Solomon - I usually like to make my way back to my hotel to get rested up for the next day.

Lisa Davenport - My room in my comfy slippers and glass of wine! After the days we have my team and I need to decompress, so it’s an early dinner for us then off to bed. I will leave the swinging bar scenes to the others thanks so much!

Jill Erwin - We all have to keep our secrets...

Amanda Carlson - One of my favorites has always been the Sunpan evening party. It’s sort of like the reunion night when everyone has arrived already and you get to see who all is in town. Great food, great music, lots of different areas to sit and connect with others. Other than that, we are usually back at our AirBnB, dressed down in pajamas, collectively going over all that we saw and learned that day.

Gloria Staats - I loved the Four Hands party!

Jason Phillips - We used to really enjoy visiting friends’ showrooms at their evening parties. The market puts on a great concert that is worth checking out too.

WHAT’S YOUR PRO INSIDER TIP FOR MARKET? Rich Schell - Go ready to explore. Pace yourself, make sure you chart out some idea of all you want to see or you’ll lose track of time visiting and seeing friends. It's a big place and you can get sucked up quickly realizing you missed too much… But also don't feel like you have to see it all. Take pics of what interests you and then tag the showroom you were in to know where it was. Eyes wide open and stretch yourself to look for what's not on your radar. The power of pictures on your camera you personally took are powerful when selling things you really saw in person... Your clients love that... Carpe Diem!

Veronica Solomon - Wear comfortable shoes and plan your days well to cover more ground.

Lisa Davenport - Leave the high heels at home and wear really comfortable shoes!

Jill Erwin - My insider tip is definitely to make a plan of certain showrooms & buildings you would like to visit. Don’t set high expectations and end up not making it to all of them. High Point is vast, fun and electric. You’re around all of your favorite design things, so be open to following an unknown path.

You never really know where you’ll end up.

Amanda Carlson - 1. COMFORTABLE SHOES - trust me, I learned the hard way. 2. Keep multiple charged battery packs for your phone in your bag. 3. If they offer you a water bottle, TAKE THE WATER - you will definitely drink it later when you can’t find any.

Gloria Staats - Take photos of the showroom signs, your rep’s card and any product for future reference.

Jason Phillips - Wear comfortable shoes! We cannot stress this enough! Carry a backpack or a bag on wheels. Bring chargers and back-up battery sources. Have business cards and a resale certificate or any other license you may need ready to open accounts. Have a plan but leave wiggle room. There is a lot to see and you want to be able to work and enjoy yourself without rushing.

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EMBRACE THE POSSIBILITIES Get back to business at Las Vegas Market.

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Allison

BOLD BY DESIGN | SUMMER 2021

DESIGNER

T

here is an artist within the design industry that has been creating the most extraordinary one-of-a-kind pieces for the last 30 years. She is the epitome of BOLD and follows her own beat, in step with the vibrant, urban energy and heartbeat of New York City itself.

Allison Eden is a renowned eclectic Brooklyn-based designer who specializes in kaleidoscopic technicolor handmade glass mosaic tile with a nod to 60’s cocktail culture. In recent years she has expanded her brand to include textiles, wall coverings, luxury home goods and a fashion forward line of clothing and accessories.

Her ‘Made in the USA’ brand label has been exploding throughout the country and is gaining worldwide attention, following the same trajectory as her core mosaic tile business.

I walked into a glass store and

They had sheets of beautiful colored glass.

That was the moment I discovered mosaic glass and tile.

It was love at first sight.

A graduate of fashion design at The Fashion Institute of Technology in NYC, she has now come full circle. Allison has collaborated with top interior designers from all over the world, creating interior spaces for the high-end commercial and luxury residential market which

I was young when I got started. I was in fashion at the time. I had no idea what I was doing. My first official freelance mosaic tile job was at a Burger King. They asked me if I could do a ‘Brazilian Wave.’ I said ‘Of course! I do it all the time. You’ve come to the right place!’ Watch Allison's interview with Julia here!

Eden

SPOTLIGHT

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has given her the opportunity to work with the very best in the business. Her moniker adorns prestigious restaurants, casinos, cruise ships, resorts, movie sets, and luxury residences around the world. Among her A-list clients are Mandarin Oriental, Marriott International, Wynn Casino, Margaritaville, and Norwegian & Royal Caribbean Cruise Lines, just to name a few. She has created award winning holiday windows for Bloomingdale’s, as well as seasonal boutiques at the iconic flagship store on 59th street in NYC. Her iconic celebrity clients include the likes of Elton John, Faye Dunaway, Kris Jenner, Rihanna, and Pink.

Allison’s projects run the gamut from luxury homes to major multi-year development projects such as The Mohegan Sun, which features her work throughout the casino including floor medallions, multiple restaurants, seating areas and murals. Working with David Rockwell and his team, the project took nearly 3 years from start to finish. Allison Eden has made custom logos in building lobbies, hotels, corporate offices and bottoms of swimming pools.

I didn’t even know what a "Brazilian Wave" was! But I had to pay my rent Ya know?

I watched 10 minutes of a video I got at Home Depot on tiling and just figured it out on site. I just got it.

It came out beautifully and You know, I got free hamburgers until the day they closed! to see more of allison's amazing creations Check out her website and Instagram allisoneden.com @allisonedenstudios

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A local luminary and constant figure in the NYC arts and fashion scene, Allison knows how to make an entrance. Always adorned in her creative whimsical fashions, her generous smile and warm authentic spirit lights up the room. Her closest circle includes some of the most colorful and iconic characters in the Big Apple and beyond.

Her artwork and inspiration evolved from growing up in the seaside town of La Jolla, California with nature, vibrant colors, and a carefree California lifestyle. She explains, “I grew up in the decadent 80’s. It was the era of Dynasty, Dallas and Lifestyles of the Rich and Famous which fed my love of opulence and over-the-top design. LA had a crazy night life when I was a teen, and I took advantage of every opportunity.” Allison believes that art is crucial for the soul.

She never compromises her vision in her work. “My goal is to cultivate joy and happiness with my creations.”

I always had a love of couture When the world shut down and there was a shortage of masks, Allison quickly pivoted fashion. I never her fabrics from her clothing business to really liked normal making luxurious face masks. She of course added her signature flamboyclothing. When I was 14, In ant and fun flair by creating oneof-a-kind disco ball masks 10th grade I was trying to which were featured in figure out how The New York Times, NY Post, Los Angeles to make Christian Times and were trending on LaCroix.

Twitter.

I would go to school in the most outlandish outfits, like with a Marabou backpack and hot pink heals. They were so over-the-top & they were always fabulous!

BUSINESS OF LUXURY DESIGN 40

In addition to her custom tile work, she has a new ‘Ready to Wear’ collection of wall papers mimicking her glass tile work, which is ready to ship the same day. “I want to make it easy for everyone to dress up their walls. Our tile is featured in many retail tile showrooms throughout the country Including Artistic Tile and Ceramic Matrix.”

Allison is a prolific artist and is constantly finding new inspiration and ways to express herself. Her designs are now included in fashion and housewares, translating her work into everything from wall coverings and fabrics to towels, ties and dresses, which are literally wearable art.

I basically failed out of school because I was too busy making my outfits! I was more interested in my look for the next day than actually going to math class or studying for my SAT’s.

“My clients aren’t just looking to put on an outfit, they’re looking to make a statement when entering a room! The explosion of bold colors and vibrant prints take center stage.” This is precisely why so many fashion stylists and celebrities are drawn to her unique sense of style. In recent years high profile collectors have been curating her one-of-akind pieces.

“What an honor to be recognized by the world’s leading designers in BOLD by Design Magazine and I hope my story and designs will inspire others.

My whole room was covered in photos I 'd torn out of Vogue and any fashion magazine I could get my hands on.

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MORE SUBTLE THAN THE OBVIOUS; EXQUISITE TRIM, EVEN ON ITS OWN, IS AWE INSPIRING DESIGN YOUR OWN TRIM INSPIRE AWE, BEAUTY AND LOVE APPRECIATED BY THE DISCERNING ADORED BY ALL

CREATED FROM THE MOST LUXURIOUS FABRICS FOUND IN INDIA, EVERY HANDCRAFTED PIECE IN THE PYAR & CO. COLLECTION TELLS ITS OWN STORY.

VISIT WWW.PYARANDCO.COM FOR MORE INFORMATION.

BUSINESS OF LUXURY DESIGN 42

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By David Cohen

I

f you’ve been following interior design influencers the last several years, you’ve most likely run across this fashionista combo coloring the industry with their own unique style. From High Point to Vegas Markets and throughout social media, it’s common to catch a flash of color out of the corner of your eye while walking into your favorite showroom or scrolling your feed. As you focus on what and who you’re seeing you'll likely be transfixed by the ferocious style of the Velvet Couch Sisters.

This dynamic design duo is made up of San Diego-based best friends, Rachel Moriarty and Treci Smith.

Rachel Moriarty, known as the “Queen of Color, is a luxury interior designer who is also a sought-after industry speaker, brand ambassador, style spotter and visibility influencer. Drawing from her multicultural roots, her career path has been much like the rainbow that her color palette embodies. Rachel spent time in both the fashion and banking industries prior to finding her home in interior design, where she has been able to apply her creative passions to transform clients' spaces through her visionary style.

The same creativity that she brings to the design industry is also instilled in her two children.

Rachel Moriarty (left), Treci Smith (right) Picture by Steve Spatafore

You can often find her daughter, India, behind the camera capturing some of her Mom’s most iconic moments.

Treci Smith (pronounced “Treecee”) is a real estate investor, interior stylist and an expert in thrift market finds and the repurposing of vintage goods. Working with her husband, Amir, she first honed her design skills while staging investment properties. She then expanded her natural talent to her business life when her love for vintage finds and thrifting blossomed into her own San Diego-based vintage retail business, Treci Smith Designs. Now very much a rising star, her Bohemian style is coveted by home and lifestyle publications.

Raised within a military family and as the youngest of four siblings, she is now blessed with four beautiful adult children of her own.

Treci describes Rachel as “a maximalist with a flamboyant look,” as opposed to her own eclectic and often whimsically-

patterned color choices. Rachel describes the essence of her fellow Velvet Couch Sister saying, "Treci is soulful, bohemian, with a vintage vibe.” The two shine colorfully both as individuals as well as together.

Like psychic mind readers, this fashionable duo often shows up wearing identical outfits without prior coordination. When asked about their respective styles they shared, “There is not much difference, our visions really are usually the same which makes working together work so well.”

While their mutual love for bright global textures created their initial bond, it was shopping at a local IKEA that first brought the two together. Winding through the virtually endless aisles of home products they managed to bump carts in the lighting section. As they collided and looked up from their shopping missions, they not only noticed each other's style but that they both had the same exact lamp in their cart! It was meant to be.

BUSINESS OF LUXURY DESIGN 44

In 2016, with the encouragement of mutual friends who owned a local coffee house called Imperial Grounds, they were presented the opportunity to open a chic vintage pop-up shop together to display and sell their gorgeous vintage finds. This is where the Velvet Couch Sisters’ design style blended further, leading the dynamic duo to start collaborating on residential design projects around San Diego and south of the border in Mexico.

In 2019, their partnership took center stage on HGTV’s ‘My House is Your House.’ Treci opened the doors to her short-term rental for remodeling with Rachel leading the design style for the show behind

the scenes. What’s next for them when it comes to TV, as individuals or as this captivating duo, is not yet written. One thing is clear, however - audiences definitely deserve to see more from the Velvet Couch Sisters.

‘Value Vintage’ for the Velvet Couch Sisters is an item 40 years or older that you’ve pounded the pavement for in order to find the perfect pick for your style or the style of your client. For them, vintage shopping is a passion for both their personal and professional lives. Whether it’s eclectic, bohemian, colorful coastal, or as Rachel would say, ‘Extra,’ it’s distinctly the Velvet Couch Sisters.

When it comes to all-time favorite patterns for these two it’s Pucci, Retro Geometrics from the 70’s.

Of course, with more than a pop of color! The most versatile piece to upcycle according to Treci is a buffet cabinet. “They can be used for storage in any room of your house. You can paint them, add legs, change the knobs. So many ways to customize.”

We followed these self-proclaimed Treasure Huntresses as they went to the flea market and Kurtz Street Vintage Marketplace in San Diego for a day on the prowl. Check out a few of their finds, learn more about their vintage style and get their top tips on buying vintage.

Treasure Hunt with Us!

FOLLOW

THE VELVET

COUCH SISTERS

@VELVETCOUCHSISTERS @THEVELVETCOUCHSISTERS

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To view our beautiful, online magazine, visit:

SEASONALLIVING.COM

512.554.5738

FURNITURE | LUXURY FABRIC PRODUCTS | ORNAMENTAL VASES | CORDLESS LIGHTING

BUSINESS OF LUXURY DESIGN 46

Velvet Couch Sisters

vintage shopping tips ALWAYS NEGOTIATE The percent you negotiate can depend on the price of the item.

Lower priced items you can usually get a 10% discount. As the cost of the item goes up you can increase your negotiations. Don’t low ball though and be respectful of the time, gas, and effort that goes into finding, cleaning and even repairing a piece so that it’s ready for its next owner.

CASH SPEAKS LOUDER Paying in cash and not plastic provides you with further negotiating room on your next favorite piece.

GET TO KNOW YOUR DEALER

LOOK AT HOW IT’S CONSTRUCTED

Being friendly and building relationships with your dealers not just allows you to have a better understanding of what they offer, but also gives them an idea of the type of things you’re looking for. Knowing your dealer puts you in a better position to negotiate as well.

With furniture, how it’s constructed can help determine its history and value. Dovetailing is a sign of quality craftsmanship.

Don’t shy away from pieces that don’t look symmetrical in their shape and construction because that is often an indicator that it is handmade.

SHAPE OVER COLOR & CURRENT FUNCTION

HAVE MEASUREMENTS

When repurposing it’s easier to change color and function of a piece than shape. So, try to focus on shape over surface-level looks.

There are no returns when vintage shopping for furniture and larger pieces, so make sure you have measurements of your space.

PAY ATTENTION TO CONDITION

LOOK FOR A MAKER’S MARK

DON’T HESITATE IF YOU LOVE IT!

Condition plays into the value of the piece as well as your ability to repurpose it. If you’re not someone that has the ability to repair or restore a piece, it might not be a piece that best suits you.

Both furniture and jewelry makers use maker’s marks or stamps that identify their pieces.

Thoroughly look over a piece to confirm authenticity and let the piece tell you its story.

“If it’s a piece you really want, buy it right away.” Treci said, “It probably won’t be there next time you come around.”

If you were wondering which era of vintage is their favorite….it’s all of them!

Peruvian textiles Kurtz Street Vintage Market, Petra de la Luna

Vintage scarves at Flea Market

Salvaged patina door knobs at Flea Market

Vintage folk art & ceramics at Kurtz Street Vintage Market, Petra de la Luna

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BUSINESS OF LUXURY DESIGN 48

From the boardwalks of Rio de Janeiro to the edge of the Pacific Ocean in Malibu, California...

T

his custom car-stopping driveway was designed by influential interior designer, Barrie Livingstone.

Drawing its inspiration from the world-renowned Copacabana Beach promenade designed by famed landscape architect Roberto Burle Marx in the 1930’s, this geometric wave pattern captures the movement, rhythm, and feel of the ocean. Known as “Portuguese Pavement,” this style of stonework that utilizes broken stone dates back to the 15th century. Barrie brought this black and white marble mosaic to life through his own luxury tile collection “The Tile from Ipanema,” created to WOW as a feature piece in any luxury residential or hospitality project. In this case luxury starts at the driveway!

Want to see more?

Follow Barrie @barrielivingstonedesigner or vistit his website www.barrielivingstone.com

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Soak it in Got some extra cash laying around? This stunning handmade rose quartz crystal bathtub by Baldi Home Jewels would make a fine addition to any bathroom.

Rose Quartz Crystal Hand-Carved Bathtub by Baldi Firenze 1867 $1,000,000

Perhaps you are looking for the perfect gifts to adorn your newly completed Master Bathroom or you want to treat yourself to a bath befitting a Queen. Enjoy these BOLD bath time inspirations.

BOLD Da Bomb

Set the mood for your bath with these beautiful hand painted bath bomb geodes.

Glow & Behold

gifting

Herbivore's Jasmine Body Oil will leave your skin glowing and hydrated.

Jasmine Body Oil www.herbivorebotnicals.com $44

tiny bubbles

Geode Bath Bombs www.uncommongoods.com $30

diamonds are a girls best friend Soak your cares away with these bath diamonds. Made from marine luciferin light crystals that will heal, hydrate and repair your skin.

Rose 23 Bath Diamond www.bathdiamond.com $70

Drift away on a cloud of luxurious moisture-rich bubbles as visions of Flowering Willow & Lotus float in then flutter away, leaving a trace of Orchid on their wings.

Imagine Bubble Bath www.margotelena.com $65

BUSINESS OF LUXURY DESIGN 50

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LEADING FROM THE

By Laura Martin Bovard

I

am an expert at transformation of self and home. Shepherding people through transformation is my jam… I have spent 30 years relentlessly hunting my own shadows, so I can show up to my Interior Design business courageous, boundaried, and bold. Building this business has forced me to confront the beliefs and strategies that were holding me back in life and in the process, rewrite many of the stories I started out with as a young designer, what I thought I knew about how to be a successful businessperson.

And one of the most powerful realizations I have had, the most effective reinventions, something that completely changed how I do business, how I feel in my life, and how much success I create, is leading my business from The Feminine.

What is Feminine energy?

It’s about looking not for what is right or wrong; but rather seeing where the opportunity is to learn and grow. It’s always handling situations from the perspective of being a creatrix: What did we do to co-create the situation we are in? — even if, clearly, it’s someone else’s fault; because that person

is in our lives for a reason or that situation has something to show us about what we need to do to learn and grow.

Here are some tips for you, based on how I lead my business from the Feminine

Treat your business like a lover I have come to see LMB Interiors as its own separate being. I revere it. I treat it as a lover. I ask, “What do you want, business?”

“What do you need to grow?”

“How may I thank you for all of the resources and abundance you have given me, the homes that have benefited from you, the clients, my employees, and their families that have benefited?”

This practice has been a revelation.

Share what you have learned At this stage in my career, I want to share what I have learned. I want to teach younger designers how to revere their businesses as a beloved, yes, and also as a reflection of the level of their own spiritual and emotional well-being. Because seeing this, and then using the tools that this perspective makes possible, is a revolution. A rising tide lifts all boats.

Personal development is an act of radical business development I’ve had to overcome my own limiting self-talk. My childhood traumas taught me to minimize myself in order to make others feel comfortable. A few years ago, I stumbled on an elegant solution to this; I created an alter-ego (my “Divine Hustler”) who was more deserving, more articulate, more powerful than the insecure version of myself that my parents raised.

For many years in my adult life, I felt like a fraud. I had to overcome all of the programming of a culture that had all these stories about wealth, what it was, who deserved it, and what quality was, and what beauty was. Essentially I had to overcome the social conditioning of my upbringing in an uneducated, poor family, not to mention the patriarchy that surrounds us so completely that we don’t even see it, that we breathe like air. Growing and leading your business from the Feminine doesn’t necessarily mean female-bodied, though it can. All of us have essences of Masculine and Feminine in ourselves that we can identify and develop.

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I created my Alter Ego, the Divine Hustler, to help myself become the person I wanted to be, and here I am — maybe 20 upgrades later! — I am now living that future self. I think we interior designers need to treat ourselves and our businesses in the same ways, meaning both deserve vision, self-development, and upgrades. Designers need to see the vision for our future business as if the best version of ourselves, our future self, (if needed, our Alter Ego), is running it.

Seek out “Expanders” I recommend looking to other successful people for inspiration and ideas, a.k.a. “Expanders.”

An Expander for me is Tucker & Marks in San Francisco: they take photographs of every project; they delegate tasks to professionals; they take half of their income and invest it back into the business; and maybe most importantly, they turn down projects that are not a fit, and they do this without fear because they know and trust that more projects will come.

Maintain healthy boundaries It’s taken me 18 years to get to this place of being willing to turn down clients and projects that are not the right fit. Over

the years in those situations, I kept thinking, “Am I going to have enough work?” When you’ve been around this industry long enough, you come to know, there will always be more work. At the same time, you are prepared.

You are always putting systems in place as if you are a more mature business, acting as-if, being ready for that future version, even

during the slow times.

When you treat your business like it is its highest, mostevolved self, it will flourish. This means you offer it your regard, your reverence, you treat it with respect, AND you have boundaries; thus, you simply don’t take on certain clients that would violate those boundaries.

Build your team & be open to change Let’s say that some of us who run successful companies tend to be high-functioning, Type-A women, and as such, we believe we are supposed to do everything on our own.

I have found that I cannot run a company without collaboration, or at least, I wouldn’t want to.

Everything from planning a trip, to writing articles like this one, to executing social media campaigns, to executing designs for clients, I have a team. There is a connection of sisterhood around everything I do. My social media team, my marketing writer, my studio manager, my expediter, my designers, and my intern — we are all in this together.

In the process of building my team, what I have come to recognize is that every relationship is going to be in my life for a reason, a season, or a lifetime. Thus, not all of my consultants or employees are going to be permanent members of the team, and that is perfectly fine.

When I am hiring, I have learned that it is especially important to consider whether this person will

be a fit with the culture of my firm. They could be immensely talented, but if our personalities, energies, and communication styles are not harmonious, the relationship will either grow both of us towards harmony or come to a natural end.

Self-care is marketing / marketing is self-care When you invest in your marketing, that is self-care for your business. When you invest in your own ongoing training, and self-reflection, and even how you care for your body, these acts will translate into you being your best self, and your business will benefit.

Both you and your business need expanders and a vision for the future, as well as reverence, boundaries, and self-care.

Be philanthropic Another seemingly paradoxical strategy that has paid off for me over the years is being generous — which has included donating money and time to philanthropic causes, but also even referring projects to other designers who I thought were a better fit for a project! This is part of having an abundance mindset. And everyone benefits.

Bonus takeaway: Prioritize self-care and pleasure A woman who is filled up, turned on, full of herSelf; all she wants to do is give and share. That means giving quality design to your clients, giving staff a bonus, having mani-pedis in the office — making it fun to be at work.

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Ken Lowney, an architect and friend of mine, once said to me — at the point when I had been running the business from my downstairs family room for 10 years: “Laura, move your business out of your house and into a legitimate office space and you will never regret it.” And he was 100% right. I wish I hadn’t waited so long.

That advice may need to be a bit different now because of Covid.

Instead, this might be a time to get rid of the big office, the overhead; and have employees and contractors working from home. But the idea remains the same. Is the space that houses your business worthy of the quality of work that you do?

Does it nourish and inspire your work?

Even if I can’t leave the house, I take a shower, put on makeup and lip gloss just for myself.

Energetically, the lines begin to blur when people show up to work, even at home, in sweats

and uncombed hair.

I do still have my office, and I like having that boundary. When I’m driving home, I start thinking about turning on the sauna and putting on my silk kimono — a Kim+Ono robe — it’s a whole ritual I do.

And it’s the same for going to work. Getting dressed for work helped me forge this new version of myself. I have found my brand — earthy chic — I don’t think if I was working from home in sweats every day that I would have evolved to this version of adorning myself with feminine accouterments, the makeup, jewelry, and clothing — it’s like putting on my superhero cape!

You have to have your Mr. Rogers moment: Take off your dressy shoes and put on your slippers — even if it’s just as you walk from your home office to the rest of the house. That transition helps create the feeling of separate, equally revered spaces, and the

reverence you hold for yourself, at work and at rest.

“The prize is the process” When you can realize that the process of preparing yourself to go see your business as if it is a lover — showing up with such reverence — you want your business to notice you! Here comes my girlfriend, she’s going to do me right today, thinks your business, quivering with anticipation. It makes work more fun to think in these metaphors….

For me, the day-to-day process of self-care, making my Rasa coffee mix, listening to podcasts, all become ritualistic experiences.

That is what being in the moment is, loving what is, being present — loving what is, is the prize. Operating from the Feminine, work is not a grind.

It becomes effortless. We pause, we allow, we don’t contort, don’t rush to an answer. We trust that the answers will come.

Laura Martin Bovard ABOUT

Interior Designer Laura Martin Bovard will tell you that she could not have imagined that her current multi-million-dollar business with eight employees was even possible — and that it would be this much fun — back when she started designing from her dining room table in 2002. Today LMB Interiors is a sought-after award-winning high-end interior design firm with an earthy chic vibe. Known for working with local Oakland and Bay Area artists and workrooms, LMB Interiors creates unique, personalized, soulful interiors that celebrate community, connection, creativity, family, and home. Laura runs her business from the Divine Feminine, alchemizing spiritual and material practices into a thriving company — with a lot of cussing and dance parties and Zoom calls and mani-pedis thrown in.

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Oh, hello.

Emblem www.emblembuilt.com @emblembuilt

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Sarah

DeAnna

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High fashion model, published author and motivational speaker, Sarah DeAnna shares her story and the values that have propelled her dreams.

By David Cohen

T

he world of fashion is one known for emphasizing extrinsic values and placing self-worth on physical aspects of one’s body and appearance. This is a world where dreams are chased, and the lifestyle idolized. Much like moving to LA or NY with lofty aspirations and hopes of being discovered, entering the fashion industry provides its own harsh realities, navigational challenges and long odds to overcome. So, what does it take to carve your own path and create longevity in an industry known as much for its pitfalls and rejections as it is for its eccentric designers and outlandish couture fashion?

To find out, we talked with high fashion model, published author and motivational speaker, Sarah DeAnna. She shared with us her story, the values that have propelled her, and insight on what it feels like to open a runway show in Paris, Milan and New York for the likes of Versace, Stella McCartney and more.

Far from illuminating camera flashes and celebrity-lined runways, Sarah DeAnna’s life lessons began in a small rural town in Oregon. Raised by a single mother after her father was sent to prison, her exposure to poverty and the effects of drug abuse by family members at a very early age laid the foundation to become something completely opposite from that. Focusing on education as her way forward, she graduated from college early and with honors - receiving a degree in International Business from Oregon State University. Post-graduation brought her closer to family down in Los Angeles as she continue her education and path into the business world at UCLA.

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Ultimately, modeling has been a vehicle for her rise from tough beginnings and has afforded her the ability to pursue her true passions.

The universe had a different plan, however. Before school even started, a chance encounter with a photographer in Hollywood led to her first photo shoot.

This first shoot subsequently landed Sarah DeAnna her very first feature magazine cover,

quickly vaulting her onto the runways of New York and Milan Fashion Weeks. As a rising star of international fashion shows, Sarah DeAnna was dubbed Alexander Wang's “first muse” by Vogue Magazine after opening for his premier show and being one of his go-to models throughout the early stages of his career.

Poise takes many forms. It can manifest itself by opening for Chanel and falling right as she turns to enter the runway, getting

up, refocusing, and then falling again on a floor more suited for ice skating than the long, graceful strides of a supermodel. She’s always demonstrated the inner strength to rise with all eyes on her and move forward with grace and purpose.

To conquer those runways, along with any doubts, Sarah DeAnna said she knew she needed to be “Strong, fierce and edgy.” Her fortitude has continued to help her prevail. Once told by Giorgio Armani early in her career that she had crazy eyes, he passed on her for a show only to come back and book her to open his runway the following year.

Sharing with us the secrets that have led to her success and longevity within the fashion industry, Sarah explains that her strength and power come from speaking her truth, something that she emphasizes to others.

“Speaking up when I was uncomfortable helped a lot,” she says.

“Even though it was hard at the time, it kept me out of situations that led many in the industry down the wrong path.” Making the conscious decision to remove herself from parties and the "fashion lifestyle" enabled her to avoid situations where risky behavior was prevalent. "I did worry that I was missing out on career opportunities,” she shares. Ultimately though, the choice to stay true to her values only helped to strengthen her career and has served as a compass in her life.

find Sarah DeAnna's book "supermodel you" on amazon, barnes and nobel, or wherever books are sold.

"Speaking up when I was uncomfortable helped a lot."

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"Dubbed Alexander Wang's “first muse” by Vogue Magazine"

"Dubbed Alexander Wang's “first muse”

by Vogue Magazine

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Sarah DeAnna feels incredibly grateful for the enduring trajectory of her modeling career.

She remarked how much it has enhanced her life. Coming from humble beginnings, it has taken her to places all over the world that she never thought she would go and put her in circles of people she never thought she would meet.

Modeling has been a vehicle for her rise from tough beginnings, affording her the ability to pursue her true passions. Becoming one of the elite international runway models and appearing in renowned magazines worldwide like Vogue, Elle, Marie Claire, Amica, L’Official, and Riviera – Sarah DeAnna had the door open to become a household name. Nearing this pinnacle of the fashion industry, she made a conscious decision to step back from high-profile modeling and re-focus her life on health and fitness, both in her own journey and to educate others.

Her passion has always revolved around being healthy and eating healthy. She authored her first book, titled Supermodel You, which was published by publishing giant Hay House in 2013. With the mindset of speaking to her younger self, Sarah DeAnna sought to inspire and guide young girls who looked up to supermodels on how to eat well and have confidence in themselves. With nutrition being so important to her, she also coauthored the newly released book Models do Eat. Long before professional photographers began focusing

their lenses on her, Sarah DeAnna became aware of one of her core values. At the age of 12, sitting down for Thanksgiving dinner, she deeply connected for the first time that the turkey on the table was an animal that had been killed. This changed how she ate moving forward, becoming what we now refer to as Vegan before veganism was mainstream. She didn’t have a name for it at the time, she simply knew she didn’t want to have a part in harming animals.

“It’s about being aware of where things come from,” she says. “If we really look at our choices like the things we’re eating and wearing, and become aware of what it actually is, where it came from and how the people, animals and nature were treated in the making of that product, people’s choices would often be quite different.”

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This awareness is a key focus in her book. She shares her story and how she uses this core value to shape her health, her habits, and her life. She explains that being aware of where your food comes from, how much sleep you’re getting, what your stressors are and even things as small as your daily posture make a big difference.

Having access to the finest fashion labels in the world, her favorite designers and brands are not solely about the designs or style. In step with a major global luxury trend, for Sarah DeAnna, it’s all about the brand’s values.

Sustainability, philanthropic causes, and how a brand treats the people who make their product are huge factors in her tastes.

“The world will gradually heal as we become more conscious of what we are doing to each other and our planet with our choices. We need depth to fix this world,” Sarah DeAnna says. Referring to her belief as the “conscious manufacturing of materials and people.”

In the world of high fashion, she says that Stella McCartney is one of the brands she looks to when it comes to manufacturing and sustainability. Within mainstream ready-to-wear fashion, she says H&M and Zara are among the brands making a push in that direction.

If she had one message to the next generation it would be to listen to your inner knowing. “You already know the answer,” she says. “When you’re faced with a decision, it’s ok to ask others their opinion, but at the end of the day, you have the answer inside you already.

Listen to that little voice inside you. Trust that inner voice. It will guide you in the right direction.”

True to her early desire for education and business growing up, Sarah DeAnna took the mindset of a CEO into the fashion world. As her journey unfolds, she continues to inspire not only young models, but women everywhere, to live in alignment with their values, hold strong to what they believe in and speak their truth. She is a living testament that healthy and conscious choices bring about beautiful results, not only in our lives, but in the world.

To see our entire interview with Sarah DeAnna & BOLD by Design Magazine's empress-in-chief, Julia Molloy, visit us on YouTube @JuliaMolloy

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To conquer those runways, along with any doubts, Sarah DeAnna knew she needed to be “Strong, fierce and edgy.”

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SUMMER OR BUST!

FLOATING INTO SUMMER LIKE...

Grab your besties, some bubbly and have an epic pool day in this floating cabana.

Giant Cabana Dayclub www.funboy.com $399

Add a vibrant and fun pop of color to your summertime décor with a David candle from NÉOS. David Bust Candle www.wolfandbadger.com $40

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TOUCHE ÉCLAT HIGH COVER RADIANT CONCEALER

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Champagne on demand? Yes please! A BOLD favorite for any space. We might just get one for every room.

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Keep your lips soft and supple on those hot summer days.

DIOR Addict Lip Glow

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BUSINESS OF LUXURY DESIGN 66

Fashion Values

We talked with six design industry superstars to find out what style and design mean to them & how they express those values in everything they do.

Wilfredo Emanuel

donna moss

Our style experts Wilfredo Emanuel

Award-winning interior designer based in Naples, FL www.wilfredoemanueldesigns.com

wilfredoemanueldesigns

Donna Moss

The "Queen of Bling," luxury interior designer, HGTV Design Star & product designer based in Dallas, TX www.donnamossdesigns.com donnamossdesigns

Follow us on

john mCclain

julia molloy

John McClain

Luxury interior designer & lifestyle influencer based in Los Angeles, CA www.johnmcclaindesign.com johnmcclaindesign

Julia Molloy

The industry's leading expert in the business of interior design & Empress-in-Chief of BOLD

by Design Magazine based in Portland, OR www.boldbydesignmagazine.com boldbydesignmagazine

david santiago

danny russo

David Santiago

Interior designer, product designer, brand ambassador & opera singer based in New York www.casasanti.com strictlysanti

Danny Russo

Interior designer, HDTV host, & co-host of "The Design Exchange" podcast based in Columbus, OH www.danielrussohome.com dannyrusso

want to be featured in our fall issue? tag us & use #bebold @BOLDbyDesignMagazine & #boldfashion to Share what fashion & Design mean to you!

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What does Bold style mean to you?

Wilfredo Emanuel

John McClain

David Santiago

Bold style means for me something out of the ordinary, bigger, more colorful, extraordinary, adventurous and different.

Bold style means taking risks. Bold style is drawing from an inspiration that, to others, might not seem immediately relatable to the creation you are developing. Bold style is being unapologetically brave enough to introduce something new to the world with the courage to know how unique and beautiful it really is.

Bold style is a statement about design, fashion, influences, lifestyle and culture. It is a reflection on one's personality defined in the way one dresses and in my case design of interiors, products and set design. When it comes to how I dress, I love showing up all put together and ready for what comes my way, bold and confident!

Julia Molloy

Danny Russo

BOLD Style means being FEARLESS in your self-expression. It means not toning yourself down just to fit in. Do it for you. Just going for it, is BOLD.

Making a statement and knowing how to do it in a tactful way.

Donna Moss Bold style means confidence in whatever your style is. For me I absolutely love wearing fancy jeans, but not just any jeans, BOLD…..metallic, gold, silver and unique colors paired with heels or fun boots. Brooch filled blazers are what I like to finish the look along with lots of sparkling jewelry.

Bold is not being afraid to take risks, stand out and throw a little sparkle on your power suit!

What’s your favorite fashion accessory?

Wilfredo Emanuel

Julia Molloy

Rings….. HUGE statement rings.

I love playing around with accessories of all kinds; earrings mostly, and lately I’ve been into hair feathers and body chains. So hot!

Donna Moss Hats! Although I don’t wear them often, it’s always a fun accessory. My favorite hat was one I wore in 2019 to the annual Dallas charity event called The Mad Hatter Tea, which is famous for over-the-top hats worn by both men & women! My custom-made hat had Gucci, Prada & Chanel handbags intertwined throughout the hat with tons of tall black & white feathers, and of course lots of bling.

David Santiago That would have to be my signature hat, a fedora, oh and of course, bow ties.

Danny Russo Sunglasses duh. I’m Danny Russo!

John McClain A fabulous watch. I’m not a big jewelry person, but I love a great watch as that one accessory to bring my entire ensemble to life.

Danny in his shades

Donna in her hat (top) Donna's shoes (botom)

BUSINESS OF LUXURY DESIGN 68

What aspect of your values do you express through your style?

Wilfredo Emanuel

John McClain

I always try to be elegant, classy, avant-garde and stand apart.

As a child my mind wandered in so many creative ways. There were no boundaries, no limits; and everything seemed a possibility. As an adult, I try to remove myself from the restrictions of the world and dream as I once did as an uninhibited child. This philosophy, that anything is truly possible, is the driving force behind my style. I also strive to always curate a design style that is chic, comfortable, bold, and timeless.

Donna Moss I value details in everyday life which draws me towards touches of nature’s luxury. I value the fact that I am connected to something greater than myself & that keeps me inspired. I am always looking for special details that God, our creator gave us in nature, like the precious stones and beautiful minerals from His amazing earth. I use many natural elements like amethyst and quartz crystals as well as petrified roses & dried flowers in my botanical creations, in the jewelry I wear and accessories in the homes I decorate.

Julia Molloy I express different aspects of my personality through my style depending on my mood. My personal values are the undercurrent. Classic bones with a flamboyant or irreverent touch. Like in my life, I stand solid on wholesome values, but I march to the beat of my own drum. I LOVE being on the cutting edge and doing something new. I embrace my femininity and masculine side without trying too hard. I enjoy the dynamic play between yin and yang, hard and soft. I love variety and the unexpected, and that little magical surprise, if you look close enough, is where it’s at!

Halston

Danny Russo I keep it simple and fun. I spend most of my time thinking about design and color. I keep my wardrobe simple yet dramatic.

David Santiago I have a traditional and classic sensibility that I implement in my style.

I love to mix up vintage in new and timeless ways. Watching my parents dress up for all occasions and giving me that gift of fashion and respect of attention to detail has been one of the most valuable gifts!

Karl Lagerfeld

Ralph Lauren

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www.globalviews.com | 888-956-0030 Atlanta Dallas High Point Las Vegas New York China Phillipines Saudi Arabia Taiwan

BUSINESS OF LUXURY DESIGN 70

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What’s your style motto?

Wilfredo Emanuel

Julia Molloy

Always be vanguardist and ahead of design contemporary.

Be BOLD! (of course!)

Donna Moss My style philosophy in both fashion and home design consists of the “F” Factor…. Create and wear Fun, Functional and most importantly Fabulous Fashions!

David Santiago Dress Up like a ship in full sail! Go big and bold, or quiet and neutral with champagne effervescence and glam! Always maintaining some bass in my walk, tall and proud!

Danny Russo

John McClain

When in doubt just wear black!

Timeless over trendy.

Whose your fashion icon?

Iris Apfel

Wilfredo Emanuel

Donna Moss

Julia Molloy

Uff so many…. Lady Diana for her elegance and charm. Audrey Hepburn - simple beauty, natural elegance, beautiful silhouette and star combine. Jackie Kennedy icon of the classy dress and correct lines, clean and perfect pose.

Madonna - crazy, adventurist, one of a kind. Harry Styles - I feel we like similar things and he has a unique personality which stays true to himself.

Iris Apfel, who turns 100 this year, would have to be my favorite fashion icon. Her BOLD look and eclectic sense of style is so fun and fabulous! Her motto is...more is more and less is a bore ( I wish I had thought of that) and she has lived up to that attitude! Iris was not just a fashion designer but also a world class interior designer.

CHER! She’s best known for her outrageous looks, but she is actually very versatile. I love how she can go from flamboyant peacock to badass rocker chic, to soft and sleek and you never know which one to expect. And her body is unstoppable!

John McClain Tom Ford. Tom has done for fashion what David Hicks did for interior design. He has (and still does) created iconic fashion that is simultaneously avant-garde and classic.

Tom Ford

David Santiago Georgio Armani, He is the epitome of classic elegance and forward thinking. Halston and Ralph Lauren as well.

Danny Russo Tom Ford, Alexander McQueen, and Karl Lagerfeld.

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John McClain Design

David Santiago - Casa Santi

Daniel Russo Home

How does fashion & interior design intersect for you?

Julia Molloy

Wilfredo Emanuel For me, fashion and design are very important and always will go together. They both start with an inspiration: color, shape, style, breaking rules. Every day I wake up and decide what to wear. If I’m inspired by a piece in my wardrobe I’ll build my entire outfit around it. When I'm designing interiors it’s the same. I start with my, or my client's inspiration and vision and I build their dream space to make that become a reality.

Donna Moss I write in my book, “Best of Show,” how my love of fashion design as a young girl segued into a passion & career in interior design. The similarities between these design worlds are striking and both share the same playground! I have been known to turn my dress into a pillow because it worked so well with my client’s room.

Proof they collide!!

Fashion and Interiors are like sisters. One is fast and temporal, expressing the moment in wild fleeting bursts, and the other is slow and thoughtful. She makes sure that her expression is functional and even her most flamboyant looks have timeless underpinnings.

David Santiago Fashion influences everyone, most importantly through the textiles, colour and beautiful accessories that we see on the runways. It transcends and crosses over into home fashion and furnishings. I always look to the runway to see what is happening, who is thinking forward, who is redefining the classics. That's how I am influenced.

Danny Russo Fashion trickles down into interior design in some way shape or form at some point.

John McClain The intersection of fashion and design has always been evident to me. The balance of a dark, neutral background juxtaposed with the shine of metallic accessories, highly detailed and patterned wallcoverings reminiscent of an intricate dress fabric, classic shapes mixed with each other in new and satisfying ways. Fashion and interior design are soul sisters and always will be.

Donna Moss Designs

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Who are your favorite fashion designers?

Wilfredo Emanuel

Julia Molloy

David Santiago

Chanel: classy elegance timeless.

Gucci: different full of color and life.

Dior: just the simplicity of design.

Halston: unique vanguardist.

Oscar de la Renta: elegance, bold and beauty.

The late Alexander McQueen. I believe him to be the greatest runway storyteller of all time. I love his dynamic and unabashedly BOLD approach to fashion. He played with femininity, nature and the shadow side with masterful aptitude.

Among my favorites are his fall 2016 collection and his butterfly, snake and beetle collections of 2008 - 2011. The iconic Emilio Pucci will always have my heart. One of my most prized pieces is a Pucci scarf I purchased for myself when I was in Rome. His use of color and shape will endure for all time. Stella McCartney has my eye as of late. She has impeccable taste and I adore her beyond words for her fierce activism and protection of nature and she is a beautifully soft and fierce businesswoman. She lives her values and changes the world for the better through her artistic medium of fashion. Her new MYLO line makes use of the emerging mushroom leather fabric. So cool, edgy and it’s carving out the future for all of us!

I mean all... but to name a few, Balenciaga, Azzedine Alaia Mugler, Gautier, Chanel, Herrera and Bob Mackie.

Donna Moss Well, I am obsessed with shoes and shoe fashion designers! My favorite is Rene Caovilla, an Italian designer that instead of the Red Sole that graces Christian Louboutin (another of my favorite designers) shoes, Rene has a sparkle glitter sole that is amazing! I have several pairs of his shoes. A quick story, back in 2007, Harrod’s in London hired a live Egyptian Cobra to guard a pair of Ruby, Sapphire & Diamond encrusted sandals he designed, that’s some serious bling! No one in their right mind would have attempted to steal those shoes!

John McClain Alexander McQueen, Karl Lagerfeld, Ralph Lauren, Halston & CoCo Chanel.

Alexander McQueen

Danny Russo Rick Owens and Demobaza at the moment.

Alexander McQueen

Stella McCartney

Emilio Pucci

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By Charles Miller

of Lifestyle Fusion

more effectively than the world of fashion. Karl Lagerfeld once said, "A respectable appearance is sufficient to make people more interested in your soul."

I couldn't agree more!

Fashion teaches us that you have to craft the look and deliver the message of your brand in a way that sticks with and resonates with your intended audience.

As it was so profoundly stated in The Devil Wears Prada…. fashion influences just about every aspect of our lives. It's one of the truest forms of self-expression and a way to tell people who you are without saying a word.

M

arketing has evolved dramatically in recent years; in fact, I would venture to call it a true evolution revolution. As a society we are driven more and more by substantive and relatable engagement. Companies can no longer simply dictate to the consumer who they are and what they stand for. Now they must identify and relate in authentic relevant ways to their desired audience; finding ways to convey this through people, places and things in order to truly tap into their vibration and psyche.

While it may sound simple enough to deliver a desired message, it is far easier said than done and requires a much more emotion-centric approach to marketing in general. Let's examine the law of attraction.

It's typically about standing out and being noticed, and no industry accomplishes this

From clothing, footwear, accessories, makeup, and body piercings to furniture and home decor, fashion is distinctive and often habitual in the way it effects all industries.

There's no denying the impact it has on how we are perceived, and as the cliche goes... perception is reality.

The environment where this is in full bloom is a concept I call "Lifestyle Fusion.” It’s a realm where you find that high fashion, fine art, destinations, architecture, exotic cars, fine wines, unique culinary bites, all coexist in the spirit of discovery, motivation, and inspiration! This is my ecosystem, my playground and where my skills soar in the business development genre. While my strategies are primarily of a proprietary nature, my approach

to marketing relies heavily on creating visceral experiences that provide opportunities for organic engagement. I'm of the opinion that in marketing the utilization of social media is a must. The impact of platforms like and Tik Tok are undeniable.

When used in unison with brand ambassadors and influencers, it can give brands massive exposure and growth within their audience.

I've always had a passion for fashion and an astute understanding of the power of "style.” Coco Chanel famously said,"Fashion changes, but style is eternal." I have embraced this philosophy since I was a child. My mother always encouraged me to be a peacock and show off my beautiful feathers. I channeled this largely through fashion and I now incorporate elements of fashion into my business model and the marketing services I provide.

Throughout my career I've worked with multi-billiondollar companies to help them gain access to luxury design communities and elevate their brands.

Leveraging the power of my influencer status has been an essential ingredient in terms of not just the initial attentiongrabbing attraction, but in the even more important area of maintaining the audience's interest.

The Evolution of Marketing

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Having the ability to communicate directly and follow up through today’s platforms is an advantage that can come with that status. Combine that with the emotion-centric elements that the influencer can provide, and you’ve got a recipe for success.

The saying goes, you never get a second chance to make a first impression, and as shallow as it may sound, most won't take the time to pursue an inquiry if one doesn't evoke an element of intrigue that connects more with the heart. Today's challenge is unquestionably about being "BOLD by Design", reflecting who you uniquely are, and connecting in an authentic, heartfelt way.

Whether you're Monogram Luxury Appliances (who happens to be my principal client and has the most innovative appliances in the industry), a tech giant like Apple, or a multinational consumer goods company, these days it really comes down to genuine authenticity.

Fashion branding is the nucleus for audience engagement, liberating and empowering us to affect attitudes, esteem and how we are perceived. Image may not be the only thing, but it just might be everything!

Charles Miller is a Luxury Lifestyle Biz Dev Influencer, Monogram Brand Ambassador, Marketing & Consulting Expert. For more information visit: www.charlesncharge.info or follow him on Instagram @charlesnchargela

Build your digital presence with Embello.

I N F LU E N C E R M A R K E T I N G WEB & MOBILE DESIGN SOCIAL MANAGEMENT BRANDING & CONTENT

E M B E L LO.C O M

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C E L E B R AT E T H E Y E A R ' S B E S T D E S I G N P R O J E C T S AT T H E

2021 ANDYZ AWARDS SUNDAY, AUGUST 22ND @ LAS VEGAS MARKET BUILDING B | WORLDVIEW ON SIXTEEN

CELEBRATE WITH US! Presented by Las Vegas Design Center and with the support of Media Sponsor Furniture, Lighting & Decor. Co-Presented by Award winning designer Christopher Grubb & Julia Molloy, founder and Editor in Chief of BOLD by Design Magazine.

The ASID ANDYZ Awards celebrate the year's best Interior Design. All Interior Designers, Architects, Design Students and Showrooms are encouraged to submit their best work. Where a panel of Professional Designers judge their projects, announcing the winners for each featured category during a special award celebration at Las Vegas Market.

For more information visit www. cacnv.asid.org

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Navigating Long Lead Times

By Julia Molloy Long product lead times and product shortages have been a huge challenge for the Interior Design Industry right now. Not being able to move forward on projects due to lack of product has continued to be at the forefront for all interior designers in 2021.

Hosted by Kelly Schellert, Founder of Ethos Design Collective, and joined by Leslie Carothers of Savour Partnership, and BOLD by Design’s Founder, Julia Molloy. They sat down with several industry experts to discuss how to mitigate risk as you navigate these unprecedented times.

Christopher Grubb | Arch Interiors Covid-19 pandemic which has severely impacted overseas shipping timeframes and manufacturing.

With imports up as high as 26% year-over-year at the Port of Long Beach in California, the Pacific Ocean outside of the port resembles more of a cargo ship parking lot than open ocean. Compounding the issues at ports across the country is lack of both dock workers and equipment to free the massive back up. Not only does this affect the lead times, but shipping container costs for importers have tripled, impacting your cost on product.

Additionally, product shortages caused by everything from the

Included in this expert discussion were Christopher Grubb, owner of Arch Interiors in Beverly Hills, Vicki Dreste from Design and Detail Trade Showroom, and Bronwen Kraus from ProSource Wholesale.

There has been a myriad of problems set forth during the

pandemic to the freezing weather in Texas earlier this year compound these challenges.

So, how does one navigate these conditions? We focused on best practices and risk mitigation in our panel discussion. Watch the webinar on BOLDtv to get all the insider pro tips and recommendations on contract inclusions. Ethos even gifts a contract-inclusions document at the end of the webinar!

WATCH THE FULL VIDEO ON JULIA'S YOUTUBE CHANNEL @JULIAMOLLOY

7 Pro Tips to Protect Yourself from Long Lead Times 1

2

Communicate clearly and often with both clients and vendors. Set expectations and time frames by including larger than normal lead times. If you normally provide a two-week cushion, now provide a four-week cushion.

Purchase early. Adjust project timing to accomodate long lead times.

3

Use Amex for deposits if possible and only put 50% down, not 100%.

4

Offer a green alternative to foam.

Foam manufacturing facilities lost power during the Texas freeze.

Rebooting the factories is now underway, however suppliers are out of existing stock. The whole world is dealing with this.

5

Tile and stone underlayment are in short supply. Schluter Ditra system offers alternative for underlayment.

6

Look for backups locally with custom furniture companies.

7

Find vendors that are “Heavy Stockers.”

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BEVERLY HILLS, CALIFORNIA Residential | Commercial | Wellness | Interior and Exterior Design

www.ArchInteriors.com

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1. @thefemalehustlers 2. @nataliereddell 3. @twinflamerelationship 4. @designerkelliellis 5. @mstamekayoung 6. unknown 7. @nikkiwoods 8. @sixfigure.women 9. @spiritual.concept 10. @karacoxinteriors 11. @silkandsonder 12. unknown 13. @the_wisdom_of_the_shamans 14. @dorothy_vettechgroomegirl 15. unknown 16. @sixfigure.women

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PROVENANCE SIGNATURE COLLECTION CERAMIC | RESIN

by Laura Muller

PRO

CE

NAN E V

NEW FOR

2021-22

www.seasonalliving.com/collection/provenance-collection

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THE FIRST 5

Meet Ethos' first 5 members!

Find them on the directory at www.ethosdesigncollective.com

Ethos Design Collective is the first, and only, online interior design directory promoting professional designers at the national level, connecting them with potential clients who are ready and willing to hire.

Laura muller, Allied ASID Principal, CEO & Interior Designer Four Point Design Build

Laura Muller is a native Angeleno, an award winning interior designer, author, and a graduate of UCLA’s prestigious Interior Architecture and Design (ARC_ID) Master’s Professional Designation Program. She has been designing, developing and building diverse residential and commercial projects in Southern California for over thirty‐five years.

With a strong and lengthy background in community outreach and service, Laura consistently spearheads large charity “passion projects” with organizations such as ASID, Ronald McDonald House, Step Up on Second, World Vision, East LA Community Corporation and others. Laura’s key passion is to reduce youth homelessness by raising awareness about mental illness, and building community connections that inspire hope, and firmly believes that “together we CAN build a better tomorrow for all those in need”.

As an active advocate for the interior design profession, Laura served as the 2016 President of the Los Angeles Chapter of the American Society of Interior Designers (ASID) and is the recipient of the 2014 Adele Faulkner Award for Outstanding Community Service. In 2013, Laura received the prestigious Special Commendation from the City of Los Angeles which saluted her “inspiring work as an essential leader of the restoration and enhancement of Los Angeles’ urban centers by introducing trend‐setting interior design possibilities of center‐city loft living”. Laura’s interior design‐build work has graced the pages of print and online magazines nationwide, and she enjoys sharing her candid expertise on design, construction, business, and trends as a speaker and contributor. Laura was recently named to the prestigious DXV Design Panel for 2018-2020, has been named by Modenus Design Directory (Top 25 in 2018, 2019, 2020) on the Top 100 list of Influencers and Innovators of Design, and has been awarded a prestigious seat on the 2019-2020 Designers Council for Monogram Appliances.

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Robin Rigby Fisher Robin Rigby Fisher Design Principal Designer

Robin is a Certified Master Kitchen and Bath Designer (CMKBD) and Certified Aging in Place Specialist (CAPS). She is a speaker and educator with the National Kitchen and Bath Association, and her award-winning designs have been featured in multiple local, national trade and consumer magazines. In Robin’s 30 plus years in the industry, she has been a founding partner of both a Portland design/build remodeling firm and an independent residential design firm. Her true love is designing kitchens and baths.

A passion and dedication to the industry has lead Robin to dedicate much of her time to educating current and future designers. As an advocate of sustainable design, Robin has co-authored “Sustainable Design for the Kitchen and Bath Designer”, a textbook which is an integral part of the Professional Resource Library for the NKBA. Since 2003, Robin has taught the cornerstone classes in kitchen and bath design at Portland Community College.

Passionate about everything she does, Robin loves to cook and entertain, planning elaborate multi course meals for special occasions. She is an avid cyclist, often riding her bike to work and doing multiple 100 mile rides each summer.

Nisha Tailor

Nisha Tailor Interior Design Interior Designer & LEED Green Associate Nisha is a St. Louis based designer that views interior design as a form of art. Her personal and professional mission is to help her clients convey a story or feeling in their homes.

Nisha is not afraid to break the bounds of traditional design principles. Her fearless style conveys alluring spaces that highlight her chic disobedience. Nisha considers herself a sponge of visual information. She says, “inspiration is desirable” - her design aesthetic is influenced by inspiration from everyday life, travels, fashion, and architecture.

Her Indian heritage also plays a vital role in her pursuit of color and the impact it has on adding meaningful joy to life. She strives to create spaces that spark conversations, emotions, depth, and memories.

Choosing an interior designer isn’t an easy decision and Nisha understands the value and time that goes into the decision process. Nisha strives to work with clients that are passionate about the power of design and value trust and creativity.

To her, the relationship goes further than business. Nisha has a deep relationship with each client and truly values their space as if she was creating her own. When you choose to work with Nisha Tailor Interior Design, you are also working with her trusted and integrated team of licensed contractors and architects. Each client, past, present, and future can expect: clean, fearless and alluring designs, as well as a trusted partner and long-standing relationship with Nisha.

Nisha Tailor Interior Design is proud to work with her Indian residential clients to create spaces that are tailored to the client’s needs, culture, style.

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Donna Grace McAlear New Mood Designs Designer and Project Consultant

Museum curator-turned-design consultant, Donna Grace McAlear takes a strategic approach to interior design, combining a breadth of influences from her rich career as a fine art curator with a highly developed aesthetic. Her international curatorial work and travel through North America, Europe, Australia and Asia produced a two-decade record developing, designing and presenting exhibitions of objects d’art. This privileged career has instilled Donna Grace with an exacting ability to seamlessly and authentically define interior architectural environments.

Donna Grace’s museum experience anchors her firm – New Mood Design – as a discerning and forward-thinking design consultancy. It also inspires her work with clients. Armed with a PhD in cultural studies, a Masters degree in contemporary fine arts, and a Bachelors degree in fine arts and art history, she creates purpose-designed interiors that spatially and visually harmonize with architectural settings in high-end residential and light-commercial venues. Her global clients enjoy her no-boundaries mobility, yielding a world of cutting edge products and contemporary possibilities.

Since 2004, New Mood Design has offered Donna Grace’s extensive track record to successfully shepherd design projects from conception through completion. A problem solver, first and foremost, with a passion to source distinctive products worldwide, she leads her firm through cerebral creativity, balancing big-picture concepts with flair and attention to detail. Because she’s managed hundreds of museum exhibitions and diverse museum building projects, Donna Grace can understand and envision the scale and scope for new spaces – both exterior and interior finishes – and masterfully select and blend architectural finishes, furnishings, lighting and hardware to create an atmospheric experience that transcends the merely material for her clients.

Jennifer Hyman

Hyman Home and Interior Owner and Principal Interior Designer Hyman Home and Interiors is a Chicago based interior design firm located in the Logan Square neighborhood. In 2011, Jennifer mused there had to be a way to connect her experiences as an arts events planner, gallery curator and manager, event designer and stylist with her love of residential interior design. Hyman Home and Interiors has grown as a full service interior design studio offering design consultation, internet design services, and furniture refabbing. She merges context, functionality, and sustainability using Merchandise Mart treasures and thrift store scores to create unexpected, edgy and eclectic interiors on all budget levels. In 2018, Jennifer got an Illinois real estate license and now works with clients to find and create their dream home or update and refresh their home before putting it on the market.

She also works with investor clients in flipping homes with the details and amenities that buyers are looking, or creating rentals that will attract and retain the best tenants.

Jennifer earned a M.A. in Interior Design from Harrington College of Design and a B.A. in Public and Corporate Communication from Butler University. She has worked for IBM, SBC Ameritech, AIMCO, Roush Racing, and PepsiCo.

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ROBIN BARON

Celebrating 30 years of expertise in the interior design industry, Robin is an award-winning interior & product designer. She invites you to experience her collections and fall in love with her stylish silhouettes.

SHOP NOW RobinBaronDesign.com is a place to shop, be inspired, and stay connected. Shop our beautiful collections of home furnishings and accessories...and join our Trade Program for special perks!

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“StyleRow has completely transformed the way that we source materials and communicate with our clients. You can tell that this platform was created by an experienced designer—it is the project management software that we never knew we needed!”

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A ROAD MAP FOR BUSINESS YOUR YEAR AHEAD

INTERIOR DESIGN BUSINESS HIERARCHY OF NEEDS

By Julia Molloy

T

he interior design sector has gone through a lot of changes over the last year, but continues to move forward and in many cases, is booming. I am seeing a lot of growth despite the uncertainty, and for many of you, the need to grow your business is becoming more evident. It is different now though. As we all have gone through a purging process and come to terms with the things we need and the things that are not truly important, rebuilding our lives and our businesses more intentionally has become paramount.

This is the time to retool, reorganize and build our firms more strategically. Today I want to focus on the foundational aspects of your design firm.

We’re going back to the basics so you can visualize your business development as a whole and then map out your growth track.

That clarity is going to serve as the roadmap for your year ahead.

It will be better this time, more organized, polished, efficient and in many ways, easier. Your energy will be more on point and your team and processes will truly facilitate the level of service you know you are capable of. The first step in constructing a better business

is breaking it into its pieces and understanding how your plan fits into the bigger picture.

Do you remember Maslow’s hierarchy of needs? Maslow was a psychologist that created a pyramid of 5 levels of development. He asserted that in order to rise to the next tier, you had to satisfy the level below.

I realized years ago that the same premise applies to interior design firms and I created a hierarchy of needs for our industry. As you develop your firm, this model will help you to understand your gaps, next steps and the overarching construct of your business, a bit like the blueprint for your firm.

BUSINESS OF LUXURY DESIGN 94

I’m going to break down each level and section within each level. You can use it to plot your moves as you navigate business development.

incorporate a team, or outsource support and well utilize all manner of resources into your firm.

Without this foundational work, getting your processes and payroll dollar to translate into efficiency and profit will be very difficult.

Things will feel disjointed and disorganized. Too much will be

The FOUNDATION level of the hierarchy of needs is all about setting the infrastructure and systems that will enable you to

in your brain and getting team members to click in, be proactive and experience long periods of high levels of concentration will be unattainable. Setting up a wellconceived foundation enables all the transactions of business to actually be absorbed well and processed effectively.

THE FOUNDATION COMPANY ASSESSMENT All growth begins with understanding your starting point and your target. You will want to gauge where you are and what kind of lifestyle and business you are building.

• • • • • •

Determine lifestyle goal and how that translates into the type of business you want Clarify business goals Determine strengths and deficits in your business as it stands Determine strengths and deficits in your personal development Make sure your business goals facilitate the lifestyle you are building Make sure the business you envision are authentic and incorporate your values

COMPANY IDENTITY This section of your foundation is all about establishing the culture of your firm. Know what your brand stands for, what your brand anchors are and be clear about what you do and who you do it for. Define the following: • • •

Your company's key characteristics Your company manifesto & promise Your ideal client

• •

Your ideal client’s intangible needs Your team code of ethics and guiding principles

• •

Contact List & Maintenance Protocol Digital File Directory Organization Protocol Online Properties Information & Maintenance Protocol

BUSINESS DOCUMENTS

•

This is about getting your ducks in a row. Basic documents and standard operating procedures.

ACCOUNTING

• • • • •

Client Contracts, Proposals, PO’s and Transactional Documents Vendor/Contractor Code of Conduct & Operating Procedures 1099 Contracts 1099 & Employee Non-disclosure/ Confidentiality/Non-Compete Agreements Operations Manual / SOP’s for team

OFFICE LOGISTICS Think of section 4 as all of the small connections that happen between the big moving parts of the company structure. How do they connect? What are the pass offs? Where are things kept? What are the rules around how things are done? How are they tracked or monitored etc.?

• • • •

Technology Platforms Time Billing Protocol Mileage & Reimbursables Protocol Office Equipment Maintenance

You’ve got to be prepared to make and spend a lot of money and do it in a way that is easily administered, tracked and monitored. The system is best if it is integrated with the design process with routine reports and protocols in place that happen automatically.

As the CEO you should not be searching for and constantly pulling information. This information should be organized in a way that helps you navigate your firm, not just raw numbers. It should be pushed to you automatically at regular intervals, like weekly or monthly.

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Christopher Stark Interiors, Portrait & Fine Art Photographer Studio@ChristopherStark.com | @ChristopherStark ChristopherStark.com

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If you’re having to continually ask for it, something is wrong.

• • • • • • • • • •

Financial Plan/Milestones Time Billing Tracking & Invoicing Billing Protocol Purchase Order Procedures Monthly/Bi-Monthly Financial Reporting Protocol Deposits and Banking Protocol Job Cost Tracking & Reporting Protocol Monthly CEO Financial Review Protocol Navigating Time Scheduled into Calendar CEO Quarterly Meeting with Accountant

PROJECT MANAGEMENT Project Management is where the foundational structures begin to engage and click into motion. Moving parts that interact with clients, vendors and the design team have to sync up and

engage with each other in anticipated and a predetermined manner. It is your job as the CEO to facilitate smooth operational processes and optimized tools.

• • • • • • • • • • • • • • •

Client Presentation Protocol New Project Workload Scheduling Protocol New Client Protocol New Client Set Up Procedure Design Process Flow Chart Weekly Team Sync Method Design Development Method Office Rhythm Method Inter-Office Communication Flow Protocol Installation Checklist & Protocol Punch List/Project Wrap-up Procedure Proposal & Ordering Protocol Scheduling & Project Management Procedures Centralized Data/Project Management System Managing Images Protocol

TEAM MANAGEMENT

The last piece of your firms foundation. This is where you prepare specifically for building out your team. You’ll want to provide them with not only the organizational structures of the rest of your foundation, but wellconceived H/R resources and structure around their employment and role.

• Hierarchy Chart • Updated Team Job Descriptions • 90 Day/1 Year Review Schedule • Review Forms & Procedure • Bonus Structure • Bi-Annual Team Building • New Team Member Orientation Packet • New Team Member Training Checklist & Procedure

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THE TEAM PRINCIPAL DESIGNER This section is commonly overlooked.

You need to be clear about your role, especially if you have a partner. As the leader, you will also need to incorporate a self-mastery component, like selfcare, recharge methods and personal development so that you can continue to lead effectively.

• • • • • •

Accountability Chart Job Description Mentor/Consultant/Group for Support, Learning & Guidance Self Objectives & Timelines Self-Care Program/Guideline Plan for Learning & Leadership Development Plan for Facilitating Company Development

OFFICE MANAGER | EXPEDITOR JR. DESIGNER | DESIGNER

Not every design firm needs all of these roles in their fullest sense, as in, full-time hires. That being said, these roles are the intrinsic parts of the engine. There are many ways these roles can be satisfied, either 1099, part time, combined with another role or outsourced. Most firms grow through a few of these methods as they slowly expand. Regardless of the way you construct your team short or long term, you will need to consciously devise a structure that demands less of your time as the CEO, doing the technician duties and more time on high level client, billable and business development work; your zone of genius essentially.

Same with the support roles, keep each role in their lane, without too much crossover. This keeps everyone in their zone of genius and keeps the design team billable as much as possible.

• Job Description/Accountability Chart/Job Posting • Offer Letter and On-Boarding Documents • Training Documents, Videos, Resources & Training Checklist • Support Methods • Weekly/Monthly Check-In Meetings • 90 day, 6 Month & Annual Reviews with Self-Assessment Submitted to Principal Designer • Growth Track for Each Role

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POSITIONING CLIENT EXPERIENCE

STRATEGY

MARKETING

This is usually everyone’s favorite area of business development. Crafting and refining the experience you bring your clients through is paramount.

It needs to be on brand and sync up with the promise of your firm and your brand anchors. The key is to answer the needs of your clients at each juncture and do it in a branded way.

You, of course, had a strategy at the beginning when you started, but by this phase in your growth, you will need to reassess and refine. You have more distinctions now, more knowledge and more resources to expand upon what you’ve built thus far. Regardless of how far along the growth curve you are, you will need a strategy check in every year to stay on track.

You of course, have been doing some form of marketing all along, but the outreach portion of your business takes on a new kind of focus as the engine of your business begins to coast and your strategy includes some version of a brand expansion. Your marketing approach will need to be adjusted and refined so they are more directly supporting your company mission and brand.

•

•

• • • • • • • • • • • • • •

New Client Welcome Package New Client “What to Expect” Document Milestone Gifting Procedure Onsite Code of Conduct In Office Client Meeting Code of Conduct In Office Client Meeting Experience Protocol Signature Snack Client Referral Method Client Weekly Update Method Installation Protocol Post Project Protocol Post Project Survey Past Client Outreach Program VIP Binder with Preferences

• • • • • • •

2-3 Advisors Selected for Annual Strategy Session Clarity on Business Objectives and Timeline with Action Items List of Assets List of Weaknesses Development Plan List of Opportunities Clear Growth Trajectory Actions Needed to Achieve Milestones

• • • • • •

Congruency at All Points of Contact with Potential Clients Social Media Outreach Plan Website Conversions Plan (Viewer into Client) SEO Plan Referral Network Established & Plan of Action Community Group & Client Attraction Plan Online and Print Marketing Plans (if applicable)

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GROWTH

The final section and the pinnacle of the pyramid is growth. Growth can take many different forms, from better aligned and more profitable clients, to expanded demographics or product lines and new revenue streams. As you hit this focus and make any adjustments, know that this is a cycle. That means that any changes you make at the growth strategy stage, will need to be carried down to the bottom so that your foundation, team and biz development layers can adjust to support the updated vision.

• • • • • • •

Marketing and Outreach Plan Online Presence / Site / Social Media Outreach Plan Publication Outreach Plan Photography Plan Brand Extension Plan Passive Income Plan (if applicable) Exit Strategy Established

I know this seems like a lot to tackle, and it is, but you are doing all of this already in some form. Using this Hierarchy of Needs will help you to figure out where you are in your process and what you need to do next.

Keep in mind that this is a continual process, meaning you may cover each of these sections on a cursory level, stabilize then go through them again and develop each section more fully.

Then stabilize and do it again. It’s a bit like life, we go through one layer of development at a time.

THERE'S NO BETTER TIME THAN NOW! This is a perfect time for all of us to look at our businesses in a new way. Let’s move forward unafraid to reinvent and reorganize. If there was ever a year to that, its now! So have fresh eyes, be honest with yourself and don’t be afraid to really stretch yourself to dream a more fulfilling dream.

If you want help in this process, I recommend the 6 Weeks to STREAMLINED Course.

Course. It is the best program for understanding the best team structure for your firm and streamlining workflow and key processes in your business.

To sign up for the course or for a complimentary needs assessment visit WWW.JULIAMOLLOY.COM You got this!

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InTribute to Lives Lived

BOLDLY Gregory Vargo

As President and CEO of Vargo Design Licensing for 22 years, Greg was considered one of the top leaders in the industry. His clients included artists, brands, entertainment properties, and some of the top designers in the industry. Greg was well known for his great design eye, as well as his ability to see what was missing in the market and observe how the housewares and design industry worked. Friends and family of Gregory Vargo knew him as a wonderful, caring man who had a magnetic pull. ~ Christopher Grubb

“Gregory and I met when he agreed to share his expertise with our audience at the 2015 Palm Springs BOLD Summit. He was absolutely brilliant, and his razor-sharp wit never ceased to entertain. I remember him and Christopher Grubb at High Point a few years ago. Their unending banter was absolutely hysterical! The poise, fortitude, and grace he embodied as he navigated the last chapter of his life will inspire me forevermore. He touched so many with his work and his deep care for those around him.

He leaves a great void in the industry and I am grateful to have called him a friend.” ~ Julia Molloy

“His passion for the industry and people in it was contagious. His belief in you, encouragement, guidance were exceptional. He went above and beyond for his clients and was well respected and always had a great sense of humor. Few people come in your life and can change a course in a successful way and Greg did. I am blessed to have worked with him and to create a powerful friendship.” ~ Christopher Grubb “This wonderful guy brought so much light and laughter and enrichment to all who knew him. His sage advice and introductions lead me to some wonderful associations in business and I will forever be grateful for that, but most importantly, his friendship.” ~ Michael Berman

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W

ith so many loved ones leaving our world too soon over this last year, it seems almost insensitive to include an article on the loss of only two, but it just didn’t feel right to let this issue go out without expressing our gratitude for two men who have touched so many lives in the world of design. As we pay tribute to the lives and impact of these two legends, please know that our hearts go out to everyone who has lost a loved one. May the sentiments shared for these men in some way also pay tribute to the loss of so many beautiful souls during this challenging time.

Julia Molloy

Rocky LaFleur

Within the tightly-knit Southern California design industry, the name “Rocky” only refers to one person: Rocky La Fleur. A longtime partner at Kneedler Fauchère and one of the Pacific Design Center’s most beloved personalities, Rocky’s life revolved around the friends, associates, students and like-minded creatives he met in L.A.’s design community. ~ Russ Diamond

“Rocky had a magical way of connecting with people from all walks of life, young and old. There was no one who could light up a room quite like Rocky.”

“His investment in bringing up new generations of design talent was something he cared deeply about and was really inspiring. He was a mentor’s mentor for the world design community--insightful, observant, and yes, opinionated!”

~ Gina DeWitt | Kneedler Fauchère

~ Russ Diamond | Snyder Diamond "A legend. He wasn’t just a friend. He was a mentor. He always believed in me. When the Californian Interior Design Scene wasn’t sure what they thought of me, Rocky endorsed me. When a prominent interior designer scoffed at my brand in front of him and me, Rocky scolded them. This man did more for my career than you can ever imagine. He was loved by everyone. He was loved by me. I am certain there are celebrations in Heaven tonight (beautifully decorated of course) as all the angels delight to have you in the house. Love and Peace." ~ Toma Clark Haines

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Celebrating 30 years of expertise in the interior design industry, Robin is an award-winning interior & product designer. She invites you to experience her collections and fall in love with her stylish silhouettes.

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World Market Center 475 S Grand Central Pkwy Las Vegas, NV 89106 Showroom B424

Interiors Home & Design Center 2000 N. Stemmons Freeway Dallas, TX 75207 Showroom #1D112

Market Square 305 W High Ave High Point, NC 27260 Showroom MS 240

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BOLD BY DESIGN | SUMMER 2021