4 21
BOLD BY DESIGN | SUMMER 2021
Steps for Getting Exposure & Attention in the Top Shelter Media By Mary Beth Duehr | Duehr & Associates, LLC
Press Coverage is still one of the best ways to raise your public profile, get the word out about your new product or service, and to elevate your brand.
Y
ou know you’re special, that your brand – be it your product or design talent—has shine potential. But how do you communicate this to your would-be admirers? If you were a celebrity, your star power would earn the admiration of a fan club, maybe even “groupies” that hung onto your every syllable. But even celebrities like Tyler Perry and Kim Kardashian need to manage and keep their public image elevated. Like all top brands, they also know that one of the most effective ways to do this is though press coverage.
When you’re featured in a top title like Elle Décor, House Beautiful, Domino, or Luxe, it can be a game changer for your brand. This kind of high-level exposure means a journalist’s discriminating eye has noticed and selected your cutting-edge style or personality amidst some fierce competition. But since the most influential journalists are barraged with countless submissions and pitches daily, inspiring them to feature your work takes an outstanding pitch along with some finesse.
This kitchen by Beth Hoffman Design is an example of a collaboration effort that worked. We found the image on Instagram with California Faucet’s Matte Black faucet, the designer sent us the hi-res image, and we achieved press coverage that made everyone happy.
Here are four action steps that should help you achieve the kind of press coverage you envision! Take & Find Lots of Pretty Pictures It really is true that a picture is worth a thousand words. Year after year, client after client, it’s the photos that have made all the difference in how successful we’ve been in gaining an abundance of high-profile press exposure. In fact, we can usually predict the success of a campaign based on a brand’s photo library alone.
Designer Doorware’s Niki Cabinet & Doorknobs
California Faucets Corsano Culinary Faucet
My advice is to step outside of your own marketing mind and look at your brand’s images as if you were in the journalist’s shoes.
