NATURAL WOMAN 1-15 | ANNEMARIE BÖRLIND and DADO SENS – The brands for your beauty

#1–15

NATURAL WOMAN ANNEMARIE BÖRLIND AND DADO SENS — THE BRANDS FOR YOUR BEAUTY

WORLDWIDE

PARIS FOR INSIDERS

BEAUTY

ZZ SENSITIVE gets a new look

Secret hotspots: stroll, enjoy, discover

RESEARCH & KNOWLEDGE

POWER FROM THE SEA Innovation: BEAUTY SHOTS with instant impact

A passion for nature and beauty Hollywood beauty and a successful business woman with a vision for the future

WWW.BOERLIND.COM

JESSICA ALBA

NATURAL WOMAN 01 — 2015

3

ED

F OR M U

In this issue PROFILE

04 JESSICA ALBA

L

Her lifestyle is shaped by sustainability

A

S

and natural cosmetics.

BEAUTY

CT

NE

W PROD

U

SYSTEM ANTI-STRESS

I MPRO V

GENTLE PROTECTION. SOFT SKIN. ZZ SENSITIVE EDITORIAL

A care system for sensitive skin, offering perfectly coordinated products. Choose between day and night care for younger skin or for skin already in need of regeneration.

Free of fragrances, synthetic colorings and preservatives. For soothed skin without irritation.

With an innovative prebiotic and probiotic complex, golden orchid and white lupine.

EFFECTIVE NATURAL COSMETICS WITH PLANT EXTRACTS FROM CERTIFIED ORGANIC FARMING CONFIRMED EFFICACY FREE OF ANIMAL EXTRACTS FREE OF MINERAL OIL DERIVATIVES

DANIELA LINDNER Member of the management team

Dear Readers,

08 HELPING SENSITIVE SKIN BLOSSON. ZZ SENSITIVE: new products and improved formulas.

COMMITMENT

11 FROM PERSON TO PERSON Social responsibility is a must for BÖRLIND GmbH.

“Tradition is a lantern. The foolish hold on to it. The clever allow it to lead the way,” said the famous Irish playwright and politician George Bernard Shaw. We think he was right. In the past several months we have worked hard on a gentle, tradition-conscious and yet bold new presentation of our brand profile. All products and media have been redesigned. Our new and improved system-based skin care series ZZ SENSITIVE (p.8) is first to have its makeover. On p.22, you can find our newly developed, innovative and vegan intensive concentrate in the BEAUTY SHOTS, which will be sure to deliver an instant impact.

This new redesign applies not only to individual advertising media, but in fact to our whole customer magazime, NATURAL WOMAN. You are holding the first redesigned issue in your hands right now!

The new design will make our products and their unique method of action even easier to recognize in the future. Our new quality seal (p. 21) shows at a glance what makes our effective natural cosmetics so special and what we, a company from the Black Forest in operation since 1959, stand for: a pioneering scientific spirit, quality in everything we do, and a respectful, responsible attitude towards nature.

MAKE-UP

Please let me know how you like our new brand identity. I am eager to hear what you think and look forward to your comments. Please send your e-mail to DL@boerlind.com.

SERVICE

12 ENCHANTING GLANCES Turn heads with smoky eyes.

WORLDWIDE

14 PARIS, MON AMOUR Every corner has a story to tell in France’s capital city.

CARE

18 SHOW YOUR SOFTER SIDE Moisture and oil – dry skin needs extra attention .

NEWS

21 Awards and News.

RESEARCH & KNOWLEDGE

22 MAGIC OF THE SEAS Ocean waves hold natural beauty secrets.

27 Letters from Readers, Questions and Answers, Imprint.

Sincerely yours, CERTIFIED NATURAL COSMETICS CSE (Certified Sustainable Economics) stands for environmentally responsible, socially integrated and quality-focused corporate management. Manufacturing companies that earn this certification produce 75% of the mass of their products in accordance with existing, recognized product standards for the industry (e.g.

NaTrue, COSMOS, BDIH). EcoControl is responsible for coordination of CSE certification and issuing of the certificate.

NATURAL WOMAN 01 — 2015

3

ED

F OR M U

In this issue PROFILE

04 JESSICA ALBA

L

Her lifestyle is shaped by sustainability

A

S

and natural cosmetics.

BEAUTY

CT

NE

W PROD

U

SYSTEM ANTI-STRESS

I MPRO V

GENTLE PROTECTION. SOFT SKIN. ZZ SENSITIVE EDITORIAL

A care system for sensitive skin, offering perfectly coordinated products. Choose between day and night care for younger skin or for skin already in need of regeneration.

Free of fragrances, synthetic colorings and preservatives. For soothed skin without irritation.

With an innovative prebiotic and probiotic complex, golden orchid and white lupine.

EFFECTIVE NATURAL COSMETICS WITH PLANT EXTRACTS FROM CERTIFIED ORGANIC FARMING CONFIRMED EFFICACY FREE OF ANIMAL EXTRACTS FREE OF MINERAL OIL DERIVATIVES

DANIELA LINDNER Member of the management team

Dear Readers,

08 HELPING SENSITIVE SKIN BLOSSON. ZZ SENSITIVE: new products and improved formulas.

COMMITMENT

11 FROM PERSON TO PERSON Social responsibility is a must for BÖRLIND GmbH.

“Tradition is a lantern. The foolish hold on to it. The clever allow it to lead the way,” said the famous Irish playwright and politician George Bernard Shaw. We think he was right. In the past several months we have worked hard on a gentle, tradition-conscious and yet bold new presentation of our brand profile. All products and media have been redesigned. Our new and improved system-based skin care series ZZ SENSITIVE (p.8) is first to have its makeover. On p.22, you can find our newly developed, innovative and vegan intensive concentrate in the BEAUTY SHOTS, which will be sure to deliver an instant impact.

This new redesign applies not only to individual advertising media, but in fact to our whole customer magazime, NATURAL WOMAN. You are holding the first redesigned issue in your hands right now!

The new design will make our products and their unique method of action even easier to recognize in the future. Our new quality seal (p. 21) shows at a glance what makes our effective natural cosmetics so special and what we, a company from the Black Forest in operation since 1959, stand for: a pioneering scientific spirit, quality in everything we do, and a respectful, responsible attitude towards nature.

MAKE-UP

Please let me know how you like our new brand identity. I am eager to hear what you think and look forward to your comments. Please send your e-mail to DL@boerlind.com.

SERVICE

12 ENCHANTING GLANCES Turn heads with smoky eyes.

WORLDWIDE

14 PARIS, MON AMOUR Every corner has a story to tell in France’s capital city.

CARE

18 SHOW YOUR SOFTER SIDE Moisture and oil – dry skin needs extra attention .

NEWS

21 Awards and News.

RESEARCH & KNOWLEDGE

22 MAGIC OF THE SEAS Ocean waves hold natural beauty secrets.

27 Letters from Readers, Questions and Answers, Imprint.

Sincerely yours, CERTIFIED NATURAL COSMETICS CSE (Certified Sustainable Economics) stands for environmentally responsible, socially integrated and quality-focused corporate management. Manufacturing companies that earn this certification produce 75% of the mass of their products in accordance with existing, recognized product standards for the industry (e.g.

NaTrue, COSMOS, BDIH). EcoControl is responsible for coordination of CSE certification and issuing of the certificate.

PROFILE JESSICA ALBA

NATURAL WOMAN 01 — 2015

5

PROFILE

A natural success How Hollywood beauty Jessica Alba is inspiring others with her lifestyle – and changing the world at the same time.

D

elicately textured wallpaper sets the backdrop for fine vintage furnishings, velvety textiles nestled against rustic flea marketfinds – Jessica Alba has transformed her estate in Beverly Hills into a personal interior design masterpiece. What makes her home so unique? The materials, furniture and fabrics are all ecological, sustainable and natural. The mother of two is motivated by the desire to create a safe home and a healthy environment for her family. But the actress quite literally paid a high price to transform her dream into reality.

ECO-FRIENDLY DOES NOT MEAN BEIGE, BORING AND EXPENSIVE UNIQUE BLEND OF STYLES Jessica Alba attaches great importance to “intrinsic value,” even in home decorating.

But why should purchasing eco-friendly products mean having to forgo good style and design or dig deep into our pockets?

This dilemma ultimately inspired the tenacious entrepreneur’s business concept and mission.

Her modern designs and affordable prices are intended to encourage a market for green products and enable families who are less well-off than hers to live a natural, healthy lifestyle. With the help of the scientists, stylists, family and friends who tested her products for practicality in everyday use, she developed her own collection of environmentally

Insight

LUPINE ON BOARD NEW AWAKENING To revive and refresh her skin after a stressful day, Jessica turns to ZZ SENSITIVE Night Cream, the regenerating skin care cream from ANNEMARIE BÖRLIND.

PROFILE JESSICA ALBA

NATURAL WOMAN 01 — 2015

5

PROFILE

A natural success How Hollywood beauty Jessica Alba is inspiring others with her lifestyle – and changing the world at the same time.

D

elicately textured wallpaper sets the backdrop for fine vintage furnishings, velvety textiles nestled against rustic flea marketfinds – Jessica Alba has transformed her estate in Beverly Hills into a personal interior design masterpiece. What makes her home so unique? The materials, furniture and fabrics are all ecological, sustainable and natural. The mother of two is motivated by the desire to create a safe home and a healthy environment for her family. But the actress quite literally paid a high price to transform her dream into reality.

ECO-FRIENDLY DOES NOT MEAN BEIGE, BORING AND EXPENSIVE UNIQUE BLEND OF STYLES Jessica Alba attaches great importance to “intrinsic value,” even in home decorating.

But why should purchasing eco-friendly products mean having to forgo good style and design or dig deep into our pockets?

This dilemma ultimately inspired the tenacious entrepreneur’s business concept and mission.

Her modern designs and affordable prices are intended to encourage a market for green products and enable families who are less well-off than hers to live a natural, healthy lifestyle. With the help of the scientists, stylists, family and friends who tested her products for practicality in everyday use, she developed her own collection of environmentally

Insight

LUPINE ON BOARD NEW AWAKENING To revive and refresh her skin after a stressful day, Jessica turns to ZZ SENSITIVE Night Cream, the regenerating skin care cream from ANNEMARIE BÖRLIND.

PROFILE JESSICA ALBA

6

her favorites. Jessica Alba and her husband also believe that teaching their daughters to live healthy, conscientious lives right from the start is of great importance. The Hollywood couple sets a good example in their green household.

They try, for example, to avoid as

“I want my children to grow up in a clean world!”

Life history and filmography

SUPERHERO – ON AND OFF SCREEN

FAMILY TIME Playing with her daughters is Jessica’s favorite form of relaxation.

friendly household and baby products, launching ‘The Honest Company’ as creative director in 2011. In addition to balancing her numerous professional and business activities, the 34-yearold enjoys a satisfying private life, thanks in particular to her husband, movie producer Cash Warren. In order to make the most of every minute with their family, the couple takes long lunch breaks so they can spend ample time having fun with their children, Honor (7) and Haven (4).

FOR CHILDREN, ONLY THE BEST IS GOOD ENOUGH Jessica Alba’s daughters come first in her life – and they are the main reason behind her conversion to an

TRULY MULTITALENTED Jessica Marie Alba was born in California on April 28, 1981.

She began her acting career in 1994 with a variety of kids TV series (including 27 episodes of ‘Flipper – The New Adventures’).

The breakthrough for this modern superwoman, who stands 1.68 meters tall, came in 2000 when she landed the main role in the science fiction series ‘Dark Angel’.

It was followed by blockbusters such as Sin City (2005, 2014), Fantastic Four (2005, 2007) and many more. In 2008 she married movie producer Cash Warren (36).

The couple has two daughters, Honor Marie (7) and Haven Garner (4). Alba founded ‘The Honest Company’ in 2011 and wrote her book ‘The Honest Life’ one year later. The entrepreneur was even featured on the cover of the business magazine Forbes this June.

NATURAL WOMAN 01 — 2015

7

environmentally conscious lifestyle.

Becoming a mother shifted this hard-working woman’s focus to health living, quality of life, and responsibility for the environment where her children are growing up in. Her quality requirements of household products and toiletries automatically increased.

The actress had campaigned for environmental protection and legislation against chemical products even in her younger years. Her motivation: as a a child, she suffered from asthma, allergies, and their unpleasant side effects. That experience has made her all the more careful in selecting her own toiletries. She makes it a priority to ensure that ingredients and packaging contain no harmful substances – one of the many reasons that ANNEMARIE BÖRLIND products are among

much packaging waste as possible.

The two girls are also learning to recycle, care for the environment and for those around them, and choose natural foods and toiletries. In this way, the next generation is already helping to make the world a better place, together with their mother.

Jessica Alba’s lifestyle

10 TIPS FOR A FULFILLING LIFE 1

WHOLEFOODS AT EVERY MEAL Vegetables, fruits, whole grains, legumes and lean meat – organic, if possible.

finishing touches to any outfit, hide stains and come in endless colors, patterns and sizes.

6 A POLLUTANT-FREE (ORGANIC) ALL-PURPOSE CLEANER To keep the home pure and clean – without unhealthy chemicals.

2

7 AN INSPIRATION BOOK To record design and home decoration ideas.

3

8 A WELL-ORGANIZED BAG With room for everything you need like a change of clothes for the kids and natural skin care cosmetics.

SOMETHING SWEET Such as dark chocolate or homemade fruit drinks.

SHAMPOOS, CLEANING PRODUCTS AND CREAMS FREE FROM HARMFUL SUBSTANCES Keep skin clean and moisturized, without ‘dirty’ ingredients.

4 NATURAL COSMETICS Mascara, lip gloss, concealer, a tinted moisturizer – fresh, fast make-up styling for the day that takes just ten minutes!

5

SHAWLS AND SCARVES Fantastic accessories that add the

9 “ME TIME” Maintaining a balance between the demands of motherhood and career is not easy. This makes it all the more important to recharge your batteries: happier mommy = happier family.

10 TERRIFIC FRIENDS Find people to laugh and talk with, share inspiration and enjoy a healthy life together – that’s what it’s really all about.

TRUE CONVICTION The Hollywood beauty uses nothing but natural cosmetics on her skin.

READ MORE:

Beauty from nature

JESSICA ALBA THE HONEST LIFE: LIVING NATURALLY AND TRUE TO YOU Jessica Alba on the benefits of a natural lifestyle, with styling, decorating and nutrition tips for the family, Macmillan USA ISBN-13: 978-1-60961-911-4

FOLLOW HER ON INSTAGRAM: jessicaalba

PROFILE JESSICA ALBA

6

her favorites. Jessica Alba and her husband also believe that teaching their daughters to live healthy, conscientious lives right from the start is of great importance. The Hollywood couple sets a good example in their green household.

They try, for example, to avoid as

“I want my children to grow up in a clean world!”

Life history and filmography

SUPERHERO – ON AND OFF SCREEN

FAMILY TIME Playing with her daughters is Jessica’s favorite form of relaxation.

friendly household and baby products, launching ‘The Honest Company’ as creative director in 2011. In addition to balancing her numerous professional and business activities, the 34-yearold enjoys a satisfying private life, thanks in particular to her husband, movie producer Cash Warren. In order to make the most of every minute with their family, the couple takes long lunch breaks so they can spend ample time having fun with their children, Honor (7) and Haven (4).

FOR CHILDREN, ONLY THE BEST IS GOOD ENOUGH Jessica Alba’s daughters come first in her life – and they are the main reason behind her conversion to an

TRULY MULTITALENTED Jessica Marie Alba was born in California on April 28, 1981.

She began her acting career in 1994 with a variety of kids TV series (including 27 episodes of ‘Flipper – The New Adventures’).

The breakthrough for this modern superwoman, who stands 1.68 meters tall, came in 2000 when she landed the main role in the science fiction series ‘Dark Angel’.

It was followed by blockbusters such as Sin City (2005, 2014), Fantastic Four (2005, 2007) and many more. In 2008 she married movie producer Cash Warren (36).

The couple has two daughters, Honor Marie (7) and Haven Garner (4). Alba founded ‘The Honest Company’ in 2011 and wrote her book ‘The Honest Life’ one year later. The entrepreneur was even featured on the cover of the business magazine Forbes this June.

NATURAL WOMAN 01 — 2015

7

environmentally conscious lifestyle.

Becoming a mother shifted this hard-working woman’s focus to health living, quality of life, and responsibility for the environment where her children are growing up in. Her quality requirements of household products and toiletries automatically increased.

The actress had campaigned for environmental protection and legislation against chemical products even in her younger years. Her motivation: as a a child, she suffered from asthma, allergies, and their unpleasant side effects. That experience has made her all the more careful in selecting her own toiletries. She makes it a priority to ensure that ingredients and packaging contain no harmful substances – one of the many reasons that ANNEMARIE BÖRLIND products are among

much packaging waste as possible.

The two girls are also learning to recycle, care for the environment and for those around them, and choose natural foods and toiletries. In this way, the next generation is already helping to make the world a better place, together with their mother.

Jessica Alba’s lifestyle

10 TIPS FOR A FULFILLING LIFE 1

WHOLEFOODS AT EVERY MEAL Vegetables, fruits, whole grains, legumes and lean meat – organic, if possible.

finishing touches to any outfit, hide stains and come in endless colors, patterns and sizes.

6 A POLLUTANT-FREE (ORGANIC) ALL-PURPOSE CLEANER To keep the home pure and clean – without unhealthy chemicals.

2

7 AN INSPIRATION BOOK To record design and home decoration ideas.

3

8 A WELL-ORGANIZED BAG With room for everything you need like a change of clothes for the kids and natural skin care cosmetics.

SOMETHING SWEET Such as dark chocolate or homemade fruit drinks.

SHAMPOOS, CLEANING PRODUCTS AND CREAMS FREE FROM HARMFUL SUBSTANCES Keep skin clean and moisturized, without ‘dirty’ ingredients.

4 NATURAL COSMETICS Mascara, lip gloss, concealer, a tinted moisturizer – fresh, fast make-up styling for the day that takes just ten minutes!

5

SHAWLS AND SCARVES Fantastic accessories that add the

9 “ME TIME” Maintaining a balance between the demands of motherhood and career is not easy. This makes it all the more important to recharge your batteries: happier mommy = happier family.

10 TERRIFIC FRIENDS Find people to laugh and talk with, share inspiration and enjoy a healthy life together – that’s what it’s really all about.

TRUE CONVICTION The Hollywood beauty uses nothing but natural cosmetics on her skin.

READ MORE:

Beauty from nature

JESSICA ALBA THE HONEST LIFE: LIVING NATURALLY AND TRUE TO YOU Jessica Alba on the benefits of a natural lifestyle, with styling, decorating and nutrition tips for the family, Macmillan USA ISBN-13: 978-1-60961-911-4

FOLLOW HER ON INSTAGRAM: jessicaalba

BEAUTY ZZ SENSITIVE

8

NATURAL WOMAN 01 — 2015

9

BEAUTY

HELPING SENSITIVE SKIN BLOSSOM

ANTI-STRESS SYSTEM The new ZZ SENSITIVE series 1

2

CLEANSING

STRENGTHENING

S

LESS IS NOT ALWAYS MORE Sensitive skin does not have the strength for sufficient self-protection.

But it responds quickly to a wide range of factors. Until now, products for sensitive skin therefore contained as few ingredients as possible. The ZZ SENSITIVE system-based skin care series from ANNEMARIE BÖRLIND is taking an entirely different, innovative path. The Research and Development

department led by Guylaine Le Loarer is focusing on strengthening the natural skin barrier. The skin’s flora – also known as the microbiome – forms a protective wall of microorganisms which defend the skin against attacks by both diseasecausing and non-disease-causing bacteria. The scientific ‘Human Microbiome Project (HMP)’, an initiative from the US National Institutes of Health, examined exactly how our microbiome works.

The project researched bacteria’s methods of action and the factors that disrupt the skin’s natural balance.

Pre- and probiotic active substances, already tried and proven effective in the food industry, play a key role here.

According to the results of the study, they have a positive impact on skin

L

3 DAYTIME PROTECTION

“Our series has been completely redesigned, both inside and out.”

G U Y L AIN E LE LOAR ER

flora by promoting ‘good’ bacteria.

“It is of utmost importance to us that the products from ANNEMARIE BÖRLIND always be at the forefront of scientific development. This is especially true in regard to new findings from the field of biology that can benefit problematic skin

STEP BY STEP The redesigned packaging for the series features content icons that provide information on the main active substances in each product. In addition, a number will indicate the product’s position in the skin care system.

4

5

NIGHTTIME SKIN CARE

EYE CARE

CT

U

NE

ensitive skin: extremely delicate, flares up often, highly complicated yet craving harmony. Those who make the effort to get to know it and meet its needs will find it easy to care for after all.

F OR M U

S

IMPRO V

ED

A

Stress and environmental influences aggravate sensitive skin. Thanks to special skin care products with dual action, sensitive skin can now be restored to radiance.

W PROD

BEAUTY ZZ SENSITIVE

8

NATURAL WOMAN 01 — 2015

9

BEAUTY

HELPING SENSITIVE SKIN BLOSSOM

ANTI-STRESS SYSTEM The new ZZ SENSITIVE series 1

2

CLEANSING

STRENGTHENING

S

LESS IS NOT ALWAYS MORE Sensitive skin does not have the strength for sufficient self-protection.

But it responds quickly to a wide range of factors. Until now, products for sensitive skin therefore contained as few ingredients as possible. The ZZ SENSITIVE system-based skin care series from ANNEMARIE BÖRLIND is taking an entirely different, innovative path. The Research and Development

department led by Guylaine Le Loarer is focusing on strengthening the natural skin barrier. The skin’s flora – also known as the microbiome – forms a protective wall of microorganisms which defend the skin against attacks by both diseasecausing and non-disease-causing bacteria. The scientific ‘Human Microbiome Project (HMP)’, an initiative from the US National Institutes of Health, examined exactly how our microbiome works.

The project researched bacteria’s methods of action and the factors that disrupt the skin’s natural balance.

Pre- and probiotic active substances, already tried and proven effective in the food industry, play a key role here.

According to the results of the study, they have a positive impact on skin

L

3 DAYTIME PROTECTION

“Our series has been completely redesigned, both inside and out.”

G U Y L AIN E LE LOAR ER

flora by promoting ‘good’ bacteria.

“It is of utmost importance to us that the products from ANNEMARIE BÖRLIND always be at the forefront of scientific development. This is especially true in regard to new findings from the field of biology that can benefit problematic skin

STEP BY STEP The redesigned packaging for the series features content icons that provide information on the main active substances in each product. In addition, a number will indicate the product’s position in the skin care system.

4

5

NIGHTTIME SKIN CARE

EYE CARE

CT

U

NE

ensitive skin: extremely delicate, flares up often, highly complicated yet craving harmony. Those who make the effort to get to know it and meet its needs will find it easy to care for after all.

F OR M U

S

IMPRO V

ED

A

Stress and environmental influences aggravate sensitive skin. Thanks to special skin care products with dual action, sensitive skin can now be restored to radiance.

W PROD

BEAUTY ZZ SENSITIVE

COMMITMENT

10

GENTLE PROTECTION. SOFT SKIN. ZZ SENSITIVE U

CT

S

I MPRO V

A

conditions such as sensitive skin,” says new ingredient, an established and Guylaine Le Loarer. After all, sensitive successful component of traditional skin is not diseased. Its is merely Chinese medicine, is the golden out of balance, leaving it unable to orchid. It is especially helpful in F OR M U L ED function as an effective barrier. This is regulating the skin’s protective acid where the optimized ZZ SENSITIVE mantle. The active ingredient, which SYSTEM products come in. The pre- and has been integrated into the ZZ ANTI-STRESS probiotic active complex they contain SENSITIVE system-based skin care NE W PROD is made up of oligosaccharides. These series, strengthens the epidermis polysaccharides derived from yacón, and reduces sensitive skin flare-ups. red beets and corn are combined with freeze-dried lactic acid bacteria. They A care system for sensitive skin, offering perfectly THE GOAL IS HEALTHY, are inactive, meaning that they do coordinated products. Choose between day and WELL-BALANCED SKIN not multiply in the finished product. night care for younger skin or for skin already in “That is important in relation to the need of regeneration.

Once skin reactions have been product’s germ content, which is brought under control, the innovative regulated by the German Cosmetics Free of fragrances, synthetic colorings Ordinance,” explains the Director and preservatives. For soothed skindouble principle from ANNEMARIE BÖRLIND can take effect. When the of without Research.irritation.

However, they are still skin is well-balanced, it is also able effective on the skin, helping to With its annatural innovative prebiotic restore balance.

Anotherand to absorb regenerating substances.

COMMITMENT Such as white lupine. Active substances in the plant stimulate collagen production, which in turn improves the skin’s elasticity and tone and firms up contours. This makes the regenerating day and night creams from the ZZ SENSITIVE system-based skin care series genuine innovations for sensitive skin. “These days, it is not enough just to offer products suitable for the customer’s respective skin type.

We here at ANNEMARIE BÖRLIND want to put our customers at the forefront of product development,” says Guylaine Le Loarer. Used as an overall skin care system, the perfectly coordinated products have a soothing, protective and strengthening effect.

This enables the skin to become its most beautiful; blossoming in youthful freshness once again.

probiotic complex, golden orchid and white lupine.

EFFECTIVE NATURAL COSMETICS WITH PLANT EXTRACTS FROM CERTIFIED ORGANIC FARMING CONFIRMED EFFICACY FREE OF ANIMAL EXTRACTS FREE OF MINERAL OIL DERIVATIVES

NATURAL NATURAL WOMAN WOMAN 01 — 2015

3 11

GOODBYE STRESS ANNEMARIE BÖRLIND is setting the gold standard for all those with sensitive skin by including pre- and probiotic active substances in its products, as approximately half the population in Germany has sensitive skin. Unlike people with healthy skin, the invisible ecosystem of microorganisms in people with sensitive skin has become imbalanced. Reasons for this imbalance include using cosmetics unsuitable for your skin type,

cigarette smoke, pollutants, cold and excessive washing.

These influences weaken the skin barrier, which can lead to pimples, itching, burning, feelings of tightness or red patches. The skin becomes stressed. In addition to containing innovative active substances, ZZ SENSITIVE products were developed specifically without substances that could trigger allergies or reactions.

They contain no fragrances, dyes or preservatives.

In this issue

FROM PERSON TO PERSON PROFILE

04 JESSICA ALBA Her lifestyle is shaped by sustainability and natural cosmetics.

BEAUTY

DANIELA LINDNER Member of the management team

EDITORIAL

Dear Readers,

08 HELPING SENSITIVE SKIN BLOSSON.

Pioneering, effective natural ZZ SENSITIVE: new products and improved formulas. cosmetics go hand in hand with respecting people and nature.COMMITMENT 11 FROM PERSON TO PERSON Social responsibility is a must for BÖRLIND GmbH.

AN APPLE lead the way,” said the famous Irish playwright and politician George Bernard Shaw. We think he was right. In the past several months A DAY “Tradition is a lantern. The foolish hold on to it. The clever allow it to

we have worked hard on a gentle, tradition-conscious and yet bold new ofaway: our brand profile. All products and media have been … presentation keeps the doctor Regionally sourced organic redesigned.

Our new and improved system-based skin care series apples are available(p.8) to ouris first to have its makeover. On p.22, you can ZZ SENSITIVE employees as a snack in three find our newly developed, innovative and vegan intensive concentrate locations in our building. in the BEAUTY SHOTS, which will be sure to deliver an instant impact.

This new redesign applies not only to individual advertising media, but in fact to our whole customer magazime, NATURAL WOMAN. You are holding the first redesigned issue in your hands right now!

The new design will make our products and their unique method of action even easier to recognize in the future. Our new quality seal (p. 21) shows at a glance what makes our effective natural cosmetics so special and what we, a company from the Black Forest in operation since 1959, stand for: a pioneering scientific spirit, quality in everything we do, and a respectful, responsible attitude towards nature.

Please let me know how you like our new brand identity. I am eager to hear what you think and look forward to your comments. Please send your e-mail to DL@boerlind.com.

Sincerely yours,

A GOOD RUN Every Wednesday, colleagues from all our different departments put on their running shoes and jog together – from the janitor to the marketing director.

A MIDS MIDSUMMER Turn heads with smoky eyes.

NIGHT’S NIGH DREAM DRE WORLDWIDE MAKE-UP

12 ENCHANTING GLANCES

14 PARIS, MON AMOUR Weaare e one family: fam BÖRLIND Every corner has story GmbH Gmb bcapital H thanked i employees to tell in France’s city. its for their hard work with a summer festival at the fest corporate site inSIDE Calw.

18 SHOW YOUR SOFTER CARE

Moisture and oil – dry skin needs extra attention .

NEWS

SUSTAINABLY COMMITTED

21 Awards and News.

RESEARCH & KNOWLEDGE

BÖRLIND GmbH is the proud 22 MAGIC OF THE SEAS recipient of the Green Brand Ocean waves hold natural beauty secrets .

Award – an international quality seal honoring brands that make a signifi cant 27 Letters from Readers, Questions contribution to protecting and Answers, Imprint. nature and the environment.

SERVICE

“The positive aura of CERTIFIED NATURAL COSMETICS the Black Forest inspires us to design sustainable work processes and products.”

CSE (Certified Sustainable Economics) stands for environmentally responsible, socially integrated and quality-focused corporate management. Manufacturing companies that earn this certification produce 75% of the mass of their products in accordance with existing, recognized product standards for the industry (e.g.

NaTrue, COSMOS, BDIH). EcoControl is responsible for coordination of CSE KATRIN STOCKINGER certification and issuing of the certificate.

Sustainability Officer at BÖRLIND GmbH

BEAUTY ZZ SENSITIVE

COMMITMENT

10

GENTLE PROTECTION. SOFT SKIN. ZZ SENSITIVE U

CT

S

I MPRO V

A

conditions such as sensitive skin,” says new ingredient, an established and Guylaine Le Loarer. After all, sensitive successful component of traditional skin is not diseased. Its is merely Chinese medicine, is the golden out of balance, leaving it unable to orchid. It is especially helpful in F OR M U L ED function as an effective barrier. This is regulating the skin’s protective acid where the optimized ZZ SENSITIVE mantle. The active ingredient, which SYSTEM products come in. The pre- and has been integrated into the ZZ ANTI-STRESS probiotic active complex they contain SENSITIVE system-based skin care NE W PROD is made up of oligosaccharides. These series, strengthens the epidermis polysaccharides derived from yacón, and reduces sensitive skin flare-ups. red beets and corn are combined with freeze-dried lactic acid bacteria. They A care system for sensitive skin, offering perfectly THE GOAL IS HEALTHY, are inactive, meaning that they do coordinated products. Choose between day and WELL-BALANCED SKIN not multiply in the finished product. night care for younger skin or for skin already in “That is important in relation to the need of regeneration.

Once skin reactions have been product’s germ content, which is brought under control, the innovative regulated by the German Cosmetics Free of fragrances, synthetic colorings Ordinance,” explains the Director and preservatives. For soothed skindouble principle from ANNEMARIE BÖRLIND can take effect. When the of without Research.irritation.

However, they are still skin is well-balanced, it is also able effective on the skin, helping to With its annatural innovative prebiotic restore balance.

Anotherand to absorb regenerating substances.

COMMITMENT Such as white lupine. Active substances in the plant stimulate collagen production, which in turn improves the skin’s elasticity and tone and firms up contours. This makes the regenerating day and night creams from the ZZ SENSITIVE system-based skin care series genuine innovations for sensitive skin. “These days, it is not enough just to offer products suitable for the customer’s respective skin type.

We here at ANNEMARIE BÖRLIND want to put our customers at the forefront of product development,” says Guylaine Le Loarer. Used as an overall skin care system, the perfectly coordinated products have a soothing, protective and strengthening effect.

This enables the skin to become its most beautiful; blossoming in youthful freshness once again.

probiotic complex, golden orchid and white lupine.

EFFECTIVE NATURAL COSMETICS WITH PLANT EXTRACTS FROM CERTIFIED ORGANIC FARMING CONFIRMED EFFICACY FREE OF ANIMAL EXTRACTS FREE OF MINERAL OIL DERIVATIVES

NATURAL NATURAL WOMAN WOMAN 01 — 2015

3 11

GOODBYE STRESS ANNEMARIE BÖRLIND is setting the gold standard for all those with sensitive skin by including pre- and probiotic active substances in its products, as approximately half the population in Germany has sensitive skin. Unlike people with healthy skin, the invisible ecosystem of microorganisms in people with sensitive skin has become imbalanced. Reasons for this imbalance include using cosmetics unsuitable for your skin type,

cigarette smoke, pollutants, cold and excessive washing.

These influences weaken the skin barrier, which can lead to pimples, itching, burning, feelings of tightness or red patches. The skin becomes stressed. In addition to containing innovative active substances, ZZ SENSITIVE products were developed specifically without substances that could trigger allergies or reactions.

They contain no fragrances, dyes or preservatives.

In this issue

FROM PERSON TO PERSON PROFILE

04 JESSICA ALBA Her lifestyle is shaped by sustainability and natural cosmetics.

BEAUTY

DANIELA LINDNER Member of the management team

EDITORIAL

Dear Readers,

08 HELPING SENSITIVE SKIN BLOSSON.

Pioneering, effective natural ZZ SENSITIVE: new products and improved formulas. cosmetics go hand in hand with respecting people and nature.COMMITMENT 11 FROM PERSON TO PERSON Social responsibility is a must for BÖRLIND GmbH.

AN APPLE lead the way,” said the famous Irish playwright and politician George Bernard Shaw. We think he was right. In the past several months A DAY “Tradition is a lantern. The foolish hold on to it. The clever allow it to

we have worked hard on a gentle, tradition-conscious and yet bold new ofaway: our brand profile. All products and media have been … presentation keeps the doctor Regionally sourced organic redesigned.

Our new and improved system-based skin care series apples are available(p.8) to ouris first to have its makeover. On p.22, you can ZZ SENSITIVE employees as a snack in three find our newly developed, innovative and vegan intensive concentrate locations in our building. in the BEAUTY SHOTS, which will be sure to deliver an instant impact.

This new redesign applies not only to individual advertising media, but in fact to our whole customer magazime, NATURAL WOMAN. You are holding the first redesigned issue in your hands right now!

The new design will make our products and their unique method of action even easier to recognize in the future. Our new quality seal (p. 21) shows at a glance what makes our effective natural cosmetics so special and what we, a company from the Black Forest in operation since 1959, stand for: a pioneering scientific spirit, quality in everything we do, and a respectful, responsible attitude towards nature.

Please let me know how you like our new brand identity. I am eager to hear what you think and look forward to your comments. Please send your e-mail to DL@boerlind.com.

Sincerely yours,

A GOOD RUN Every Wednesday, colleagues from all our different departments put on their running shoes and jog together – from the janitor to the marketing director.

A MIDS MIDSUMMER Turn heads with smoky eyes.

NIGHT’S NIGH DREAM DRE WORLDWIDE MAKE-UP

12 ENCHANTING GLANCES

14 PARIS, MON AMOUR Weaare e one family: fam BÖRLIND Every corner has story GmbH Gmb bcapital H thanked i employees to tell in France’s city. its for their hard work with a summer festival at the fest corporate site inSIDE Calw.

18 SHOW YOUR SOFTER CARE

Moisture and oil – dry skin needs extra attention .

NEWS

SUSTAINABLY COMMITTED

21 Awards and News.

RESEARCH & KNOWLEDGE

BÖRLIND GmbH is the proud 22 MAGIC OF THE SEAS recipient of the Green Brand Ocean waves hold natural beauty secrets .

Award – an international quality seal honoring brands that make a signifi cant 27 Letters from Readers, Questions contribution to protecting and Answers, Imprint. nature and the environment.

SERVICE

“The positive aura of CERTIFIED NATURAL COSMETICS the Black Forest inspires us to design sustainable work processes and products.”

CSE (Certified Sustainable Economics) stands for environmentally responsible, socially integrated and quality-focused corporate management. Manufacturing companies that earn this certification produce 75% of the mass of their products in accordance with existing, recognized product standards for the industry (e.g.

NaTrue, COSMOS, BDIH). EcoControl is responsible for coordination of CSE KATRIN STOCKINGER certification and issuing of the certificate.

Sustainability Officer at BÖRLIND GmbH

MAKE-UP LOOK

NATURAL WOMAN 01 — 2015

12

ANNEMARIE A

MAKE-UP

BÖRLIND

STEP-BY-STEP VIDEO

Enchanting

Glamourous make-up – we show you how to get the look.

o r- p

ro o

f

Glances Ima

ges

n ot

co l

Mysterious and seductive like the eyes of a cat – smoky eyes are guaranteed to turn heads.

SENSUOUS SHADOWS 3 2

1 4

GREEN MEETS GLAMOUR Look and feel – when it comes to mascara, eyeliner and eyeshadow, volume and color intensity are not the only things that count. Thanks to special waxes, beneficial jojoba, sesame oil, and skin-soothing bisabolol, the products from ANNEMARIE BÖRLIND deliver the much-needed skin care and nutrients to the sensitive eye area, helping to create and enhance beautiful eyes.

Their biocompatibility has been tested and confi rmed by dermatologists and ophthalmologists.

1 2 3 4

POWDER EYESHADOW IN DARK PLUM LIQUID EYELINER IN BLACK KOHL EYELINER IN VIOLET BLACK LONG-LASTING VOLUME MASCARA IN BLACK

1 APPLY A BASE Apply a mid-intensity eyeshadow on the entire lid up to the crease (e.g.

ANNEMARIE BÖRLIND Silver). Then apply a darker color just above the lid and in the crease, optionally with a lighter color directly under the eyebrow. Gently blend with a brush.

2 FRAME THE EYES Place your eyeliner pencil at the center of the lash line and draw a line to the outer corner of the eye.

Then move your pencil to the inner corner of the eye and draw another line that connects with the fi rst.

Frame the lower eyelid with liner.

If you want, you can use kohl eyeliner to further intensify the lid line.

SUBTLE COLOR PLAY

EVENING LOOK

3 APPLY MASCARA Apply a thick coat of mascara to the lashes, or better yet, two coats.

Important – the eyebrows should be natural, but well-groomed and carefully shaped. Use an eyebrow pencil to correct or fill in your brows as necessary.

Black or nothing at all?

No way! Smoky eyes work just as well with violet and gray hues. Mossy green and dark brown harmonize well with warm eye colors, while ocean hues make blue eyes sparkle.

Because it is so striking, this look is usually inappropriate for work.

Smoky eyes are enough to turn heads by themselves, so your lipstick color should be more neutral. Choose a delicate nude hue for your lips that does not compete with your eyes.

MAKE-UP LOOK

NATURAL WOMAN 01 — 2015

12

ANNEMARIE A

MAKE-UP

BÖRLIND

STEP-BY-STEP VIDEO

Enchanting

Glamourous make-up – we show you how to get the look.

o r- p

ro o

f

Glances Ima

ges

n ot

co l

Mysterious and seductive like the eyes of a cat – smoky eyes are guaranteed to turn heads.

SENSUOUS SHADOWS 3 2

1 4

GREEN MEETS GLAMOUR Look and feel – when it comes to mascara, eyeliner and eyeshadow, volume and color intensity are not the only things that count. Thanks to special waxes, beneficial jojoba, sesame oil, and skin-soothing bisabolol, the products from ANNEMARIE BÖRLIND deliver the much-needed skin care and nutrients to the sensitive eye area, helping to create and enhance beautiful eyes.

Their biocompatibility has been tested and confi rmed by dermatologists and ophthalmologists.

1 2 3 4

POWDER EYESHADOW IN DARK PLUM LIQUID EYELINER IN BLACK KOHL EYELINER IN VIOLET BLACK LONG-LASTING VOLUME MASCARA IN BLACK

1 APPLY A BASE Apply a mid-intensity eyeshadow on the entire lid up to the crease (e.g.

ANNEMARIE BÖRLIND Silver). Then apply a darker color just above the lid and in the crease, optionally with a lighter color directly under the eyebrow. Gently blend with a brush.

2 FRAME THE EYES Place your eyeliner pencil at the center of the lash line and draw a line to the outer corner of the eye.

Then move your pencil to the inner corner of the eye and draw another line that connects with the fi rst.

Frame the lower eyelid with liner.

If you want, you can use kohl eyeliner to further intensify the lid line.

SUBTLE COLOR PLAY

EVENING LOOK

3 APPLY MASCARA Apply a thick coat of mascara to the lashes, or better yet, two coats.

Important – the eyebrows should be natural, but well-groomed and carefully shaped. Use an eyebrow pencil to correct or fill in your brows as necessary.

Black or nothing at all?

No way! Smoky eyes work just as well with violet and gray hues. Mossy green and dark brown harmonize well with warm eye colors, while ocean hues make blue eyes sparkle.

Because it is so striking, this look is usually inappropriate for work.

Smoky eyes are enough to turn heads by themselves, so your lipstick color should be more neutral. Choose a delicate nude hue for your lips that does not compete with your eyes.

WORLDWIDE PARIS

NATURAL WOMAN 01 — 2015

15

WORLDWIDE

Paris, mon amour Every nook and cranny captivates the senses on a stroll through France’s capital city.

N

arrow sidewalks lead past shop windows with extravagant lamps and chairs. Wide boulevards are lined by boutiques filled with lingerie and the most beautiful dresses of the season. The tempting scent of croissants drifts out of charming sidewalk cafés. The scenery is fittingly accentuated by the sound of bicycle bells, the rattle of mopeds and the hum of cars. Eyes, ears or nose – Paris challenges all the senses.

A MIX OF HUSTLE AND TRANQUILITY

“It's a perfect moment.

The soft light, the scent in the air, the murmur of the city.“ FROM : TH E FAB U LO US DE STINY O F AM ÉLIE P O U L AIN

Every corner holds a new discovery in store, especially in bustling Marais. Originally swampland, the area was drained in the 12th century.

In the 17th century it attracted aristocrats like it does tourists today. Even the Parisians themselves love the mix of medieval alleyways, chic squares and the grand town homes of yesteryear’s rich and famous, now converted into

The lights of the city

1

museums. But the blend of architecture isn’t the district’s only allure. Offbeat bars, restaurants, designer and vintage boutiques and hip art are the hallmarks of this dynamic quarter.

Lower Marais was long the ‘in’ district for artists and free spirits. Today, Haut Marais (upper or northern Marais) is especially hip. In the trendy district referred to by the locals as NoMa, the Rue de Bretagne, Rue Dupetit-Thouars and Rue Charlot entice passers-by to pause and

City guide

MOST CHARMING SIGHTS BEST PLACES TO STROLL NOMA DISTRICT This trendy quarter is north of Marais, between Rue Vertbois, Place de la République, Rue de Turenne and Rue de Bretagne. Filled with new bars, boutiques and galleries.

CANAL SAINT-MARTIN This is the ideal location for strolling along the water. Sights worth seeing: old pedestrian bridges, several locks, old industrial buildings, well-preserved art deco homes. (1)

WORLDWIDE PARIS

NATURAL WOMAN 01 — 2015

15

WORLDWIDE

Paris, mon amour Every nook and cranny captivates the senses on a stroll through France’s capital city.

N

arrow sidewalks lead past shop windows with extravagant lamps and chairs. Wide boulevards are lined by boutiques filled with lingerie and the most beautiful dresses of the season. The tempting scent of croissants drifts out of charming sidewalk cafés. The scenery is fittingly accentuated by the sound of bicycle bells, the rattle of mopeds and the hum of cars. Eyes, ears or nose – Paris challenges all the senses.

A MIX OF HUSTLE AND TRANQUILITY

“It's a perfect moment.

The soft light, the scent in the air, the murmur of the city.“ FROM : TH E FAB U LO US DE STINY O F AM ÉLIE P O U L AIN

Every corner holds a new discovery in store, especially in bustling Marais. Originally swampland, the area was drained in the 12th century.

In the 17th century it attracted aristocrats like it does tourists today. Even the Parisians themselves love the mix of medieval alleyways, chic squares and the grand town homes of yesteryear’s rich and famous, now converted into

The lights of the city

1

museums. But the blend of architecture isn’t the district’s only allure. Offbeat bars, restaurants, designer and vintage boutiques and hip art are the hallmarks of this dynamic quarter.

Lower Marais was long the ‘in’ district for artists and free spirits. Today, Haut Marais (upper or northern Marais) is especially hip. In the trendy district referred to by the locals as NoMa, the Rue de Bretagne, Rue Dupetit-Thouars and Rue Charlot entice passers-by to pause and

City guide

MOST CHARMING SIGHTS BEST PLACES TO STROLL NOMA DISTRICT This trendy quarter is north of Marais, between Rue Vertbois, Place de la République, Rue de Turenne and Rue de Bretagne. Filled with new bars, boutiques and galleries.

CANAL SAINT-MARTIN This is the ideal location for strolling along the water. Sights worth seeing: old pedestrian bridges, several locks, old industrial buildings, well-preserved art deco homes. (1)

WORLDWIDE PARIS

16

Outdoor walks

2

Rooftops by night

EYE-CATCHING ARCHITECTURE Despite all the hustle and bustle, Paris offers moments of tranquility as well. Such as sitting on a bench on the banks of the Seine on the northwestern corner of the Île de la Cité in the evening, watching the lights of passing boats. Or standing on top of your first Parisian rooftop. Nestled on the roof of a building in the nightlife district Oberkampf, the sky bar and restaurant ‘Le Perchoir’ (4) offers a spectacular view of the city. A drink

also presents the ideal opportunity to lay plans for the next day, like a visit to the ‘Fondation Louis Vuitton pour la Création’ (2) at Avenue du Mahatma Gandhi 8. The futuristic building is the brainchild of American star architect Frank Gehry, who was also the designer of the Guggenheim Museum Bilbao. It is home to several galleries and rooms for permanent collection and temporary exhibits. For a charming stroll, try the ‘Coulée verte René-Dumont’ (3). This green belt in the heart of the city follows an old railway line and is lined with beds of perennials, trees and potted plants. It extends for four and a half kilometers, partly on wooden walkways, and is slightly elevated from the Place de la Bastille until shortly before the Bois de Vincennes. It's the perfect location to relax and unwind after a museum visit or a morning shopping excursion.

At the beginning of the ‘Coulée verte’ is located ‘Le Viaduc des Arts’. Below it, Avenue Daumesnil is home to the studios of 55 artisans. Unusual leather jewelry can be found next to elegant lamps and minimalist furniture or copper pots and traditional kitchen

5

LIPSTICK IN PARIS RED The fiery color of the city always guarantees a radiant appearance.

City guide 4

SAVORING THE SWEET

3

browse in an ever-changing array of stores. That is the charm of Paris.

Every nook and cranny of the beautiful city on the Seine enchants its visitors. Sometimes intrusive with its odors, noises and ostentatious architecture, sometimes subtle with the flutter of sparrows’ wings, the pastel hues of the latest fashion or the golden glow of the evening sun.

No wonder that 30 million tourists from all over the world pour into this metropolis every year.

NATURAL WOMAN 01 — 2015

17

LIFE LADURÉE ROYALE at Rue Royale 16–18 sells sinfully delicious macarons and fine patisserie.

L'ECUME SAINT-HONORÉ A charming location for ultra-fresh oysters and a glass of wine at Rue du Marché Saint-Honoré 6.

SKY BAR LE PERCHOIR Chill out on the seventh-floor terrace at Rue Crespin du Gast 14.

ACCOMMODATION L'HOTEL At Rue des Beaux Arts 13, in the enchanting district of Saint-Germain-des-Prés.

MANOIR DE BEAUREGARD At Rue des Lilas 43, furnished with family-owned antiquities.

FOUR SEASONS GEORGE V Fabulous hotel with the outstanding “Le Cinq ” restaurant at Avenue George V 31.

utensils. Visitors can also peruse art shops and galleries with contemporary objects in the Viaduc des Arts.

BEAUTIFUL FRENCHWOMEN

institute ‘Mogador Santé’ (6). Here, expert staff advise Parisian women searching for just the right skin care. “Natural cosmetics are in everincreasing demand,” observes store manager Valérie (5, left). She explains that customers often come in with specific needs, and it is especially important to them that the products are effective. “Our clientele often choose products from ANNEMARIE BÖRLIND because these offer both effective results and biocompatibility with the skin,” reports cosmetics

WIN

YOURS HERE

“Our customers want effective results and gentle skin care.”

Beauty oasis

FAB I EN N E, M OGADO R PARIS

consultant Fabienne (5, right), who has worked at Mogador Santé for two years now. After being professionally advised and supplied with the perfect skin care products, customers can continue strolling the boulevards around Rue Mogador.

ONE OF TWO HANDBAGS FROM THE CHARITY LABEL BELIYA. Casual by day, glamorous by night – the WONDER leather bag is an elegant companion. www.beliya.com

6

QUESTION How many tourists visit Paris each year? A 1 million B 30 million

FOR MORE TIPS ON VISITING PARIS, SEE:

In the 9th arrondissement, just five minutes on foot from the ‘Opéra Garnier’ and the famous ‘La Fayette’ department store, is the beauty

Send your answer via e-mail to: paris@medienfabrik.de. Entries will be accepted from August 15, 2015 to November 30, 2015.

WWW.MYLITTLEPARIS.COM

WWW.HIPPARIS.COM

WORLDWIDE PARIS

16

Outdoor walks

2

Rooftops by night

EYE-CATCHING ARCHITECTURE Despite all the hustle and bustle, Paris offers moments of tranquility as well. Such as sitting on a bench on the banks of the Seine on the northwestern corner of the Île de la Cité in the evening, watching the lights of passing boats. Or standing on top of your first Parisian rooftop. Nestled on the roof of a building in the nightlife district Oberkampf, the sky bar and restaurant ‘Le Perchoir’ (4) offers a spectacular view of the city. A drink

also presents the ideal opportunity to lay plans for the next day, like a visit to the ‘Fondation Louis Vuitton pour la Création’ (2) at Avenue du Mahatma Gandhi 8. The futuristic building is the brainchild of American star architect Frank Gehry, who was also the designer of the Guggenheim Museum Bilbao. It is home to several galleries and rooms for permanent collection and temporary exhibits. For a charming stroll, try the ‘Coulée verte René-Dumont’ (3). This green belt in the heart of the city follows an old railway line and is lined with beds of perennials, trees and potted plants. It extends for four and a half kilometers, partly on wooden walkways, and is slightly elevated from the Place de la Bastille until shortly before the Bois de Vincennes. It's the perfect location to relax and unwind after a museum visit or a morning shopping excursion.

At the beginning of the ‘Coulée verte’ is located ‘Le Viaduc des Arts’. Below it, Avenue Daumesnil is home to the studios of 55 artisans. Unusual leather jewelry can be found next to elegant lamps and minimalist furniture or copper pots and traditional kitchen

5

LIPSTICK IN PARIS RED The fiery color of the city always guarantees a radiant appearance.

City guide 4

SAVORING THE SWEET

3

browse in an ever-changing array of stores. That is the charm of Paris.

Every nook and cranny of the beautiful city on the Seine enchants its visitors. Sometimes intrusive with its odors, noises and ostentatious architecture, sometimes subtle with the flutter of sparrows’ wings, the pastel hues of the latest fashion or the golden glow of the evening sun.

No wonder that 30 million tourists from all over the world pour into this metropolis every year.

NATURAL WOMAN 01 — 2015

17

LIFE LADURÉE ROYALE at Rue Royale 16–18 sells sinfully delicious macarons and fine patisserie.

L'ECUME SAINT-HONORÉ A charming location for ultra-fresh oysters and a glass of wine at Rue du Marché Saint-Honoré 6.

SKY BAR LE PERCHOIR Chill out on the seventh-floor terrace at Rue Crespin du Gast 14.

ACCOMMODATION L'HOTEL At Rue des Beaux Arts 13, in the enchanting district of Saint-Germain-des-Prés.

MANOIR DE BEAUREGARD At Rue des Lilas 43, furnished with family-owned antiquities.

FOUR SEASONS GEORGE V Fabulous hotel with the outstanding “Le Cinq ” restaurant at Avenue George V 31.

utensils. Visitors can also peruse art shops and galleries with contemporary objects in the Viaduc des Arts.

BEAUTIFUL FRENCHWOMEN

institute ‘Mogador Santé’ (6). Here, expert staff advise Parisian women searching for just the right skin care. “Natural cosmetics are in everincreasing demand,” observes store manager Valérie (5, left). She explains that customers often come in with specific needs, and it is especially important to them that the products are effective. “Our clientele often choose products from ANNEMARIE BÖRLIND because these offer both effective results and biocompatibility with the skin,” reports cosmetics

WIN

YOURS HERE

“Our customers want effective results and gentle skin care.”

Beauty oasis

FAB I EN N E, M OGADO R PARIS

consultant Fabienne (5, right), who has worked at Mogador Santé for two years now. After being professionally advised and supplied with the perfect skin care products, customers can continue strolling the boulevards around Rue Mogador.

ONE OF TWO HANDBAGS FROM THE CHARITY LABEL BELIYA. Casual by day, glamorous by night – the WONDER leather bag is an elegant companion. www.beliya.com

6

QUESTION How many tourists visit Paris each year? A 1 million B 30 million

FOR MORE TIPS ON VISITING PARIS, SEE:

In the 9th arrondissement, just five minutes on foot from the ‘Opéra Garnier’ and the famous ‘La Fayette’ department store, is the beauty

Send your answer via e-mail to: paris@medienfabrik.de. Entries will be accepted from August 15, 2015 to November 30, 2015.

WWW.MYLITTLEPARIS.COM

WWW.HIPPARIS.COM

CARE DADO SENS

18

NATURAL WOMAN 01 — 2015

19

Fascinating nature

THE ROSE OF JERICHO

CARE

R

osy, even and radiant: this is how we love our skin. But external stimuli can sometimes weaken this fragile hull. It becomes chapped, dry and is no longer able to retain moisture. These symptoms then lead to itching and flaking. But the appropriate skin care products can transform skin as rough as sandpaper back into the softest silk.

SHOW YOUR SOFTER SIDE

RECOGNIZING THE SKIN’S NEEDS

Protection, regeneration and nutrition – stressed skin needs extra care and attention.

NATURAL DADO SENS DERMACOSMETICS care for skin with innovation based on medical research.

The interplay of moisture and oil is crucial. Dry skin thirsts for both.

Substances such as urea, panthenol, and hyaluronic acid moisturize skin and foster its ability to retain moisture. Vegetable oils like borage seed and evening primrose oil, closely resemble the skin’s own oils, which ensures that moisture is locked into the skin and that the hydro lipid mantle can regenerate. This process is facilitated by substances such as vegetable squalene. It leaves skin soft but not oily. A similar compound is a part of skin’s protective acid mantle.

Dry, tight skin is especially unpleasant in the eye area and quickly becomes visible in the form of small lines and wrinkles. The skin is extremely thin here and contains few sebum and sweat glands. In addition to the eyes blinking approximately 10,000 times a day, skin in the eye area is also put under strain by heating and air conditioning and exposure to UV rays.

Products with hydrating substances such as hyaluronic acid improve the skin’s look and feel. Polyunsaturated fatty acids in vegetable oils such as Inca peanut oil strengthen the skin

MIRACLE IN THE DESERT It is a novelty in the plant kingdom – the resurrection plant also known as the Rose of Jericho. It can survive in some cases for decades without water, losing 98 per cent of its moisture. But just a few drops of rain are all that is needed to bring the spikey brown leaves back to life. Almost like magic, the Rose of Jericho unfolds into a plant again. In the cosmetics industry, extracts derived from this plant are used to lock moisture into the skin and strengthen the skin barrier.

barrier. This natural bulwark for our body is built like a wall. The horn cells are the bricks, while a mix of lipids and proteins serves as the mortar. Stimuli such as washing, aggressive skin cleansers or shaving can irritate this barrier. A deodorant should therefore not only stop odors, it should be gentle to the skin as well.

Sprays and roll-ons with substances like organic aloe vera soothe and moisturize the skin. So does licorice root extract, which also acts as an inflammation inhibitor. Products containing no alcohol are especially gentle to the skin and can be applied to the sensitive skin under the arms even immediately after shaving.

Deodorants should also be free of aluminum salts. These salts constrict the sweat glands, which causes

PROTECTION AND CARE FOR SPECIFIC REQUIREMENTS Sensitive skin, neurodermatitis or epilated skin – DADO SENS Deo Spray and Deo Balsam Roll-On offer 24-hour protection and biocompatibility with the skin.

The eye cream is based on active substances from the moistureretaining Rose of Jericho.

DADO SE NS DEO SPRAY 24H

DADO SE NS DEO BALSAM ROLL-ON 24H

E X TRO DE R M EYE CREAM

CARE DADO SENS

18

NATURAL WOMAN 01 — 2015

19

Fascinating nature

THE ROSE OF JERICHO

CARE

R

osy, even and radiant: this is how we love our skin. But external stimuli can sometimes weaken this fragile hull. It becomes chapped, dry and is no longer able to retain moisture. These symptoms then lead to itching and flaking. But the appropriate skin care products can transform skin as rough as sandpaper back into the softest silk.

SHOW YOUR SOFTER SIDE

RECOGNIZING THE SKIN’S NEEDS

Protection, regeneration and nutrition – stressed skin needs extra care and attention.

NATURAL DADO SENS DERMACOSMETICS care for skin with innovation based on medical research.

The interplay of moisture and oil is crucial. Dry skin thirsts for both.

Substances such as urea, panthenol, and hyaluronic acid moisturize skin and foster its ability to retain moisture. Vegetable oils like borage seed and evening primrose oil, closely resemble the skin’s own oils, which ensures that moisture is locked into the skin and that the hydro lipid mantle can regenerate. This process is facilitated by substances such as vegetable squalene. It leaves skin soft but not oily. A similar compound is a part of skin’s protective acid mantle.

Dry, tight skin is especially unpleasant in the eye area and quickly becomes visible in the form of small lines and wrinkles. The skin is extremely thin here and contains few sebum and sweat glands. In addition to the eyes blinking approximately 10,000 times a day, skin in the eye area is also put under strain by heating and air conditioning and exposure to UV rays.

Products with hydrating substances such as hyaluronic acid improve the skin’s look and feel. Polyunsaturated fatty acids in vegetable oils such as Inca peanut oil strengthen the skin

MIRACLE IN THE DESERT It is a novelty in the plant kingdom – the resurrection plant also known as the Rose of Jericho. It can survive in some cases for decades without water, losing 98 per cent of its moisture. But just a few drops of rain are all that is needed to bring the spikey brown leaves back to life. Almost like magic, the Rose of Jericho unfolds into a plant again. In the cosmetics industry, extracts derived from this plant are used to lock moisture into the skin and strengthen the skin barrier.

barrier. This natural bulwark for our body is built like a wall. The horn cells are the bricks, while a mix of lipids and proteins serves as the mortar. Stimuli such as washing, aggressive skin cleansers or shaving can irritate this barrier. A deodorant should therefore not only stop odors, it should be gentle to the skin as well.

Sprays and roll-ons with substances like organic aloe vera soothe and moisturize the skin. So does licorice root extract, which also acts as an inflammation inhibitor. Products containing no alcohol are especially gentle to the skin and can be applied to the sensitive skin under the arms even immediately after shaving.

Deodorants should also be free of aluminum salts. These salts constrict the sweat glands, which causes

PROTECTION AND CARE FOR SPECIFIC REQUIREMENTS Sensitive skin, neurodermatitis or epilated skin – DADO SENS Deo Spray and Deo Balsam Roll-On offer 24-hour protection and biocompatibility with the skin.

The eye cream is based on active substances from the moistureretaining Rose of Jericho.

DADO SE NS DEO SPRAY 24H

DADO SE NS DEO BALSAM ROLL-ON 24H

E X TRO DE R M EYE CREAM

CARE DADO SENS

NEWS

20

NATURAL WOMAN 01 — 2015

21

Animal welfare

Now vegan

Beautifully soothing

CRITICALLY ACCLAIMED HIGHLY EFFECTIVE SERUM One of the best – BEAUTY PEARLS with botanical caviar were among the top three products in the “Best Anti Aging Serum” category of the Beauty Shortlist Awards.

They were also one of the favorites at the Gala Spa Awards, and DADO SENS HYPERSENSITIVE MASCARA

DADO SENS MAKE-UP

Vegan is trendy, and cosmetics are no exception. ANNEMARIE BÖRLIND has listened to what customers want and reformulated all of the products in its AQUANATURE series. A vegan version of xanthan gum is now being used.

In the Hyaluronate Moisturizing Cream, beeswax has been replaced by other types of wax, making the consistency even softer.

DADO SENS TRANSPARENT POWDER

us to sweat less. But they are also suspected of increasing the risk of breast cancer and Alzheimer’s disease.

GENTLY ACCENTUATING NATURAL BEAUTY The needs of dry, irritated skin must be taken into account when formulating make-up as well. A water-in-oil foundation moisturizes, while special active ingredients such as Defensil®-Plus soothe and relaxes.

The products are easily distributable on the skin. The pure pigments they contain provide reliable coverage, an important aspect for those suffering from neurodermatitis, acne or rosacea. Powder is not taboo for dry skin. Modern formulas offer a light, pleasant texture as well as highquality ingredients that nourish and soothe the skin.

Gentle make-up

MAKE-UP TIPS FOR SENSITIVE SKIN BEAUTIFYING SKIN CARE Make-up for dry, red and irritated skin? Of course! A moisturizing foundation ensures an even complexion. Transparent powder does more than just fi nish your make-up and hold it in place. Available in a practical mirrored compact, it is also ideal for stopping shine when on the go. Precision and biocompatibility are must-haves in mascara.

An ophthalmologist-tested product defi nes the lashes and is also suitable for contact lens wearers.

were nominated in the “Organic Concepts” category.

NEWS

AWARD-WINNING

Reinforcement

New leader Michael Lindner, previously the sole Managing Director of BÖRLIND GmbH, was joined by his son Nicolas Lindner on July 1.

“We are taking to next step toward a generational handover by appointing my son to the company management. We are confident that BÖRLIND GmbH will remain successful in the future as well as a family-led company,” commented Michael Lindner.

BEST RATING

1ST PLACE FOR THE PEARLS The BEAUTY PEARLS were the fi rst-place fi nishers in the “Most Innovative Natural Product” category of the European BSB Innovation Prize. The award is

VERY GOOD FROM ÖKO TEST 05/2015

designed to disseminate the latest knowledge worldwide and to honor outstanding innovations.

SIGN OF QUALITY ANNEMARIE BÖRLIND Sun Care Lip Stick LSF 20

PART OF THE NEW DESIGN

sehr gut

The ANNEMARIE BÖRLIND quality seal

ÖKO-TEST-Magazin 05/2015

offers a concise explanation of what the company’s products stand for.

CARE DADO SENS

NEWS

20

NATURAL WOMAN 01 — 2015

21

Animal welfare

Now vegan

Beautifully soothing

CRITICALLY ACCLAIMED HIGHLY EFFECTIVE SERUM One of the best – BEAUTY PEARLS with botanical caviar were among the top three products in the “Best Anti Aging Serum” category of the Beauty Shortlist Awards.

They were also one of the favorites at the Gala Spa Awards, and DADO SENS HYPERSENSITIVE MASCARA

DADO SENS MAKE-UP

Vegan is trendy, and cosmetics are no exception. ANNEMARIE BÖRLIND has listened to what customers want and reformulated all of the products in its AQUANATURE series. A vegan version of xanthan gum is now being used.

In the Hyaluronate Moisturizing Cream, beeswax has been replaced by other types of wax, making the consistency even softer.

DADO SENS TRANSPARENT POWDER

us to sweat less. But they are also suspected of increasing the risk of breast cancer and Alzheimer’s disease.

GENTLY ACCENTUATING NATURAL BEAUTY The needs of dry, irritated skin must be taken into account when formulating make-up as well. A water-in-oil foundation moisturizes, while special active ingredients such as Defensil®-Plus soothe and relaxes.

The products are easily distributable on the skin. The pure pigments they contain provide reliable coverage, an important aspect for those suffering from neurodermatitis, acne or rosacea. Powder is not taboo for dry skin. Modern formulas offer a light, pleasant texture as well as highquality ingredients that nourish and soothe the skin.

Gentle make-up

MAKE-UP TIPS FOR SENSITIVE SKIN BEAUTIFYING SKIN CARE Make-up for dry, red and irritated skin? Of course! A moisturizing foundation ensures an even complexion. Transparent powder does more than just fi nish your make-up and hold it in place. Available in a practical mirrored compact, it is also ideal for stopping shine when on the go. Precision and biocompatibility are must-haves in mascara.

An ophthalmologist-tested product defi nes the lashes and is also suitable for contact lens wearers.

were nominated in the “Organic Concepts” category.

NEWS

AWARD-WINNING

Reinforcement

New leader Michael Lindner, previously the sole Managing Director of BÖRLIND GmbH, was joined by his son Nicolas Lindner on July 1.

“We are taking to next step toward a generational handover by appointing my son to the company management. We are confident that BÖRLIND GmbH will remain successful in the future as well as a family-led company,” commented Michael Lindner.

BEST RATING

1ST PLACE FOR THE PEARLS The BEAUTY PEARLS were the fi rst-place fi nishers in the “Most Innovative Natural Product” category of the European BSB Innovation Prize. The award is

VERY GOOD FROM ÖKO TEST 05/2015

designed to disseminate the latest knowledge worldwide and to honor outstanding innovations.

SIGN OF QUALITY ANNEMARIE BÖRLIND Sun Care Lip Stick LSF 20

PART OF THE NEW DESIGN

sehr gut

The ANNEMARIE BÖRLIND quality seal

ÖKO-TEST-Magazin 05/2015

offers a concise explanation of what the company’s products stand for.

RESEARCH & KNOWLEDGE BEAUTY SHOTS

NATURAL WOMAN 01 — 2015

23

I

RESEARCH & KNOWLEDGE

THE MAGIC

OF THE SEAS The powerful sea spray carved out the coast of Brittany, but it waves hold natural beauty secrets as well.

“I am especially fascinated by researching plankton and algae.”

t could be a playground for giants – massive stone blocks twisted into bizarre forms and figures, rugged boulders and steep cliffs interspersed with elongated bays and deserted beaches. The rocks shimmer pink in the light, the air fills with water droplets as the blustery waves of the Atlantic break on the coast. Water has shaped the land here for thousands of years. It was with good reason that the Celts referred to Brittany as ‘Armor,’ the land of the sea. This region in the northwest of France is home to countless natural wonders – and to Guylaine Le Loarer. The Head of Research and Development for BÖRLIND GmbH grew up next to the sea, full of curiosity about this ecosystem and its inhabitants.

TINY BUT POWERFUL G U YL AI N E LE LOAR ER , H E AD O F R ES E ARCH AN D DE VELO PM ENT FO R BÖ R LI N D G M B H

She has always been especially fascinated by algae, which has lived in the ocean’s ecosystem for around three billion years. Sometimes being just a few micrometers in size, they are now the start of the ocean food chain. The millions and millions of tiny organisms, together known as phytoplankton, drift in the seawater, obtaining the energy they need for life from sunlight and carbon dioxide.

An enormous number of these tiny maritime dwellers – around 40,000 different types – have been identified so far, but scientists believe there are at least ten times that number.

Research, however, is focusing on the macroalgae with which we are much more familiar. Guylaine Le Loarer and her team have been able to harvest

RESEARCH & KNOWLEDGE BEAUTY SHOTS

NATURAL WOMAN 01 — 2015

23

I

RESEARCH & KNOWLEDGE

THE MAGIC

OF THE SEAS The powerful sea spray carved out the coast of Brittany, but it waves hold natural beauty secrets as well.

“I am especially fascinated by researching plankton and algae.”

t could be a playground for giants – massive stone blocks twisted into bizarre forms and figures, rugged boulders and steep cliffs interspersed with elongated bays and deserted beaches. The rocks shimmer pink in the light, the air fills with water droplets as the blustery waves of the Atlantic break on the coast. Water has shaped the land here for thousands of years. It was with good reason that the Celts referred to Brittany as ‘Armor,’ the land of the sea. This region in the northwest of France is home to countless natural wonders – and to Guylaine Le Loarer. The Head of Research and Development for BÖRLIND GmbH grew up next to the sea, full of curiosity about this ecosystem and its inhabitants.

TINY BUT POWERFUL G U YL AI N E LE LOAR ER , H E AD O F R ES E ARCH AN D DE VELO PM ENT FO R BÖ R LI N D G M B H

She has always been especially fascinated by algae, which has lived in the ocean’s ecosystem for around three billion years. Sometimes being just a few micrometers in size, they are now the start of the ocean food chain. The millions and millions of tiny organisms, together known as phytoplankton, drift in the seawater, obtaining the energy they need for life from sunlight and carbon dioxide.

An enormous number of these tiny maritime dwellers – around 40,000 different types – have been identified so far, but scientists believe there are at least ten times that number.

Research, however, is focusing on the macroalgae with which we are much more familiar. Guylaine Le Loarer and her team have been able to harvest

RESEARCH R RES RESEAR ES EAR EA A CH ARCH CH & K KNOWLEDGE NOW OW W LE LED ED GE BE BEA BEAUTY E A UTY EA TY SHOTS SH H OTS OT

24 4

INTENSIVE CONCENTRATE WITH AN IMMEDIATE IMPACT

HYDRO BOOSTER

The new BEAUTY SHOTS

for dry skin SKIN & P OR E BALANCER

ANTI -AG ING ENERGIZER

VITAM IN ENERGIZER

SOS SENSITIVE

for largepored skin

for demanding skin

for tired, pale skin

for sensitive skin

precious beauty ingredients from several types, including various red and brown algae. “They contain molecules that smooth the skin, molecules that act as anti-inflammatory agents and other molecules that even have moisturizing properties,” explains the scientist. Nearly a hundred ANNEMARIE BÖRLIND and DADO SENS products have the power of the sea in them. And they are now being joined by five exceptional new ones.

FRESHNESS BOOST Like all of the BEAUTY SHOTS, the HYDRO BOOSTER formula is based on phytoplankton. Botanical hyaluronic acid from jelly fungus and substances derived from red algae additionally help to plump up the skin from the inside.

An interview with...

Guylaine Le Loarer

Unlocking plankton’s secrets

phytoplankton increase the synthesis of proteins that are involved in differentiation of keratinocytes, thus activating cellular regeneration. Both mechanisms of action promote better epidermal cohesion, dead skin cells are shed much faster and the skin feels smoother.

_

_

How is the main active substance harvested from microorganisms?

What does biotechnological mean?

How long should the application period last? When will I see results?

Direct effects are visibly immediately after the first application. Good examples of this are the HYDRO BOOSTER and the VITAMIN ENERGIZER. These intensive concentrates can be used for both longer and shorter application periods.

SOS SENSITIVE intensive concentrate provides fast relief, in particular for stressed skin, while the ANTI-AGING REVITALIZER smooths skin by 15 per cent after 28 days of application.

The phytoplankton comes from a special ecosystem in France, the Aber Benoît River, which flows into the Atlantic. The manufacturer of the active ingredient was able to isolate a unique, natural sugar molecule, Exopolysaccharide 15, from the phytoplankton. The molecule in this particular form is produced exclusively by this phytoplankton.

For sustainability reasons, the microorganism is isolated and cultivated in special bioreactors. There the microorganism releases its special sugar molecule onto a medium from which it can then be harvested. This makes it possible to control the production process. In addition, the chemical structure and purity of the special sugar molecule are always reproducible, which is beneficial considering that the molecule cannot be found in any other organism on land and exists only in this delta estuary.

THE POWER OF THE PLANKTON The name says it all. BEAUTY SHOTS have an immediate, targeted impact, just like a shot. The slim dispensers are filled with intensive concentrates that lead to visible skin care results after just a short application period.

Their innovative formulas are tailored to a variety of skin needs, irrespective of users’ age. ANNEMARIE BÖRLIND produces them with revolutionary active ingredients that only Mother Nature could come up with. All of the vegan BEAUTY SHOTS are based on a substance harvested from phytoplankton with the aid of biotechnology. “It is no coincidence,” says the Breton Le Loarer with a laugh, “that I specialize in biotechnological research on algae and plankton.”

This region in the west of France contains the largest algae field in Europe. Universities, research institutes and raw material suppliers have established an extensive network

NATURAL NAT ATURA URAL URA L WOMAN W OMA WOMA MAN N 01 — 2015 2 015

25 2 5

BOTANICAL HYALURONIC ACID FROM JELLY FUNGUS

moisturizes and smooths RED ALGAE

stimulates natural hyaluronic acid production in the skin

_ How does phytoplankton strengthen the skin barrier? What processes does it trigger? The active ingredients from the

GUYLAINE LE LOARER Head of Research and Development for BÖRLIND GmbH

RESEARCH R RES RESEAR ES EAR EA A CH ARCH CH & K KNOWLEDGE NOW OW W LE LED ED GE BE BEA BEAUTY E A UTY EA TY SHOTS SH H OTS OT

24 4

INTENSIVE CONCENTRATE WITH AN IMMEDIATE IMPACT

HYDRO BOOSTER

The new BEAUTY SHOTS

for dry skin SKIN & P OR E BALANCER

ANTI -AG ING ENERGIZER

VITAM IN ENERGIZER

SOS SENSITIVE

for largepored skin

for demanding skin

for tired, pale skin

for sensitive skin

precious beauty ingredients from several types, including various red and brown algae. “They contain molecules that smooth the skin, molecules that act as anti-inflammatory agents and other molecules that even have moisturizing properties,” explains the scientist. Nearly a hundred ANNEMARIE BÖRLIND and DADO SENS products have the power of the sea in them. And they are now being joined by five exceptional new ones.

FRESHNESS BOOST Like all of the BEAUTY SHOTS, the HYDRO BOOSTER formula is based on phytoplankton. Botanical hyaluronic acid from jelly fungus and substances derived from red algae additionally help to plump up the skin from the inside.

An interview with...

Guylaine Le Loarer

Unlocking plankton’s secrets

phytoplankton increase the synthesis of proteins that are involved in differentiation of keratinocytes, thus activating cellular regeneration. Both mechanisms of action promote better epidermal cohesion, dead skin cells are shed much faster and the skin feels smoother.

_

_

How is the main active substance harvested from microorganisms?

What does biotechnological mean?

How long should the application period last? When will I see results?

Direct effects are visibly immediately after the first application. Good examples of this are the HYDRO BOOSTER and the VITAMIN ENERGIZER. These intensive concentrates can be used for both longer and shorter application periods.

SOS SENSITIVE intensive concentrate provides fast relief, in particular for stressed skin, while the ANTI-AGING REVITALIZER smooths skin by 15 per cent after 28 days of application.

The phytoplankton comes from a special ecosystem in France, the Aber Benoît River, which flows into the Atlantic. The manufacturer of the active ingredient was able to isolate a unique, natural sugar molecule, Exopolysaccharide 15, from the phytoplankton. The molecule in this particular form is produced exclusively by this phytoplankton.

For sustainability reasons, the microorganism is isolated and cultivated in special bioreactors. There the microorganism releases its special sugar molecule onto a medium from which it can then be harvested. This makes it possible to control the production process. In addition, the chemical structure and purity of the special sugar molecule are always reproducible, which is beneficial considering that the molecule cannot be found in any other organism on land and exists only in this delta estuary.

THE POWER OF THE PLANKTON The name says it all. BEAUTY SHOTS have an immediate, targeted impact, just like a shot. The slim dispensers are filled with intensive concentrates that lead to visible skin care results after just a short application period.

Their innovative formulas are tailored to a variety of skin needs, irrespective of users’ age. ANNEMARIE BÖRLIND produces them with revolutionary active ingredients that only Mother Nature could come up with. All of the vegan BEAUTY SHOTS are based on a substance harvested from phytoplankton with the aid of biotechnology. “It is no coincidence,” says the Breton Le Loarer with a laugh, “that I specialize in biotechnological research on algae and plankton.”

This region in the west of France contains the largest algae field in Europe. Universities, research institutes and raw material suppliers have established an extensive network

NATURAL NAT ATURA URAL URA L WOMAN W OMA WOMA MAN N 01 — 2015 2 015

25 2 5

BOTANICAL HYALURONIC ACID FROM JELLY FUNGUS

moisturizes and smooths RED ALGAE

stimulates natural hyaluronic acid production in the skin

_ How does phytoplankton strengthen the skin barrier? What processes does it trigger? The active ingredients from the

GUYLAINE LE LOARER Head of Research and Development for BÖRLIND GmbH

RESEARCH & KNOWLEDGE BEAUTY SHOTS

SERVICE

26

NATURAL NATURAL WOMAN WOMAN 01 — 2015

27 3

SEND YOUR COMMENTS AND

Effectively targeted

A SOURCE OF INSPIRATION

S KIN & P O R E BALANCER

SUBSTANCES FROM NATURE

“The ocean iis an extr extraordinary ecosystem.”

SOS SENSITIVE

VITAM IN ENERGIZER ENE

ANTI -AG ING ENERGIZER

here. This was how ANNEMARIE BÖRLIND discovered phytoplankton with its amazing ability to strengthen the skin barrier and reduce inflammation. The formulas for the individual BEAUTY SHOTS contain additional innovative new active ingredients, such as the red algae in the HYDRO BOOSTER. And as Guylaine Le Loarer explains, this stimulates the skin’s own on. Drawing Drawin hyaluronic acid production. entific findings, on the latest scientifi

PHYTOPLANKTON

minimizes the pores LILAC

perfects the complexion

SZECHUAN PEPPER

reduces fine lines PISTACHIO TREE OIL

activates youthful genes

VITAMIN E (DERIVED FROM SOY)

protects against premature skin aging ACAI BERRY

antioxidant effect

BALLOON PLANT EXTRACT

relieves irritation BLACKCURRANT SEED OIL

has a soothing effect

SERVICE

QUESTIONS

ANNEMARIE BÖRLIND is eliciting hidden beauty potential from other plants as well. Szechuan pepper in the ANTI AGING REVITALIZER, for example, helps to relax the facial features. It is enhanced by an oil derived from the sap droplets of the Greek mastic pistachio. “It stimulates the skin’s youthful genes. This activates the synthesis of proteins that are responsible for firm, youthful skin and that reduce fine lines and wrinkles,” explains the Head of Research and Development for BÖRLIND GmbH. She and her team subjected all of the BEAUTY SHOTS to strict tests for biocompatibility and effectiveness. Applied to cleansed skin, the intensive concentrates are absorbed almost instantly and, as if by magic, the skin radiates with the power of the sea and its plants.

In this issue

TO V.SERVICE@ BOERLIND.COM

WELL-ADVISED PROFILE

04 JESSICA ALBA Her lifestyle is shaped by sustainability and natural cosmetics.

BEAUTY

Your Questions for our Expert

EDITORIAL

Dear Readers,

HYDRO BOOSTER

Letters from Readers

ZZ SENSITIVE: new products and improved formulas.

COMMITMENT

That is

11 FROM PERSON TO PERSON TO ISSU E 02 — 2014 Social responsibility is a must for BÖRLIND GmbH.

“It is wonderful that you are so active in Mali. Your shea butter project is fantastic! ”

‘Botanical “Tradition is a lantern. The foolish hold on to it. The clever allow it to MAKE-UP caviar’ is lead the way,” said the famous Irish playwright and politician George 12 ENCHANTING GLANCES Turn heads with smoky eyes. from Bernard Shaw. We think he was right. In the past made several months macroalgae we have worked hard on a gentle, tradition-conscious and yet bold new WORLDWIDE and is used presentation of our brand profile. All products and media have been 14 PARIS, MON AMOUR our care BEAUTY PEARLS. People redesigned. Our new and improved system-basedinskin series Every corner has a story do eat botanical caviar in Asia, ZZ SENSITIVE (p.8) is first to have its makeover. On p.22, you can to tell in France’s capital MAR LIS P OTcity.

T, VIA E- MAI L where it isconcentrate valued for its ability to FENCHEL find ourGABI newly developed, innovative and vegan intensive Natural cosmetics expert and manager lower pressure. in the BEAUTY SHOTS, which will be sure to deliver an blood instant impact.The high CARE of the ANNEMARIE BÖRLIND 18 SHOW ROSACE YOUR SOFTER SIDE vitamin and mineral content in A This new redesign applies not only to individual advertising media, Natural Beauty SPA in Bad Teinach oil – dry skin botanical caviar make it an excellent Moisture andWhat products are advisbut in fact to our whole customer magazime, NATURAL WOMAN. attention nutrients. for .this condition?

You are holding the first redesigned issue in your source hands of right now! Botanical caviar needs extra able is especially popular among the PAU L A H EIS E , B ER LI N The new design will make our products and their unique method of NEWS the Japanese island Mineral oilstoinrecognize cosmeticsinare For those who suffer from action even easier thesaid future. Our inhabitants new qualityofseal 21 Awards and News. ofnatural Okinawa, the “island of centerosacea, it is important to use to be at harmful to health.

Do you (p. 21) shows a glance what makes our effective cosmetics narians,” age and good health RESEARCH products that contain little useand them in your so special what we, aproducts? company from the Black Forest whose in operation & KNOWLEDGE attributable to diet and lifestyle. 22 MAGIC or noTHE alcohol and that TI NA STEI LER TGART scientific spirit,are since 1959, stand for: ,aSTUT pioneering quality in everything OF SEAS Ocean waves In cosmetics, dohold not natural leave a beauty coatingsecrets. we do, and a respectful, responsible attitude towards nature. botanical caviar MOAHs (mineral oil aromatic

facilitates better cohesion between

the epidermis and the dermis, hydrocarbons) are aromatic hydroPlease let me know how you like our new brand identity.

I am eager thereby improving based onand mineral to hear carbons what you think lookoil. forward to your comments. Pleaseand fi rming the skin structure. It is a striking As pioneers the field of natural send your e-mail toinDL@boerlind.com.

that are hazardous to health.

moisturizes and smooths RED ALGAE

stimulates natural hyaluronic acid production in the skin

08 HELPING SENSITIVE SKIN BLOSSON.

B RIG IT TE G R ASS , LEIPZIG

question!

them – or many other substances Sincerely yours, BOTANICAL HYALURONIC ACID FROM JELLY FUNGUS

caviar’ too? What can it be used for?

a good

cosmetics, we naturally do not use G U Y L AIN E LE LOAR ER

DANIELA LINDNER Member of the Can you eat ‘botanical management team

www.instagram.com/ annemarieboerlind www.facebook.com/ boerlind.naturkosmetik www.youtube.com/user/ AnnemarieBoerlind www.instagram.com/ dadosens www.facebook.com/ dadosens.dermakosmetik

example of the motto: “I only put on my skin what I would also put in my mouth.”

on the skin, i.e. they SERVICE

are not too oily.

27 Letters from Readers, Questions We developed the

and Answers, Imprint.

SENSACEA skin care line from DADO SENS specifically

CERTIFIED for this purpose.

NATURAL COSMETICS

CSE (Certified Sustainable Economics) stands for environmentally responsible, socially integrated and quality-focused corporate management.

IMPRINT | Editor: BÖRLIND – Gesellschaft für kosmetische Erzeugnisse mbH | Lindenstraße 15 | 75365Manufacturing Calw, Germany, Black Forest | earn GmbH: this certifi cation Tel.: +49 (0)7051 6000-0 | Fax: +49 (0)7051 6000-60 | www.boerlind.com companies | Managementthat BÖRLIND Daniela Lindner | Lead editor: Silva 75% of the mass of their products Imken | Assistance: Gabi Fenchel, Nicole Grund, Guylaine Le Loarer, Nicolasproduce Lindner, Wolfgang Moser, Katrin Stockinger | Konzeption & Corporate in accordance with existing, recognized Design: hauser lacour kommunikationsgestaltung gmbh | Senckenberganlage 10-12 | 60325 Frankfurt am Main, Germany | Design & realization: product standards for the industry (e.g.

Medienfabrik Gütersloh GmbH | Carl-Bertelsmann-Straße 33 | 33311 Gütersloh, Germany | Head of Division: Jan R. Egel | Project Management: Anja Kühnel, Sabine Burgstädt | Editing: Anja Kühnel, Sabine Burgstädt, Ann-Christin Meermeier,BDIH).

Anna-Lena Schwarz | is Graphics and illustrations: NaTrue, COSMOS, EcoControl Miriam Frömming | Translation: Sprachenfabrik GmbH | Detmolder Str. 377 responsible | 33605 Bielefeld Production and for |coordination ofprinting: CSE Medienfabrik Gütersloh GmbH | Digital- und Offsetdruck | Eiserstraße 10 | 33415 Verl | Photos: Ad Produktgestaltung/Anette Dürr Beautycate.

Shortlist Awards (21) | certification and issuing of (3) the| certifi Beliya (17) | BÖRLIND GmbH (12, 17, 19, 20, 21, 25) | BSB innovationspreis (21) | Corbis (6, 8, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 22, 23, 24, 25, 26) | Fotolia.com: mattintosh (27), Piotr Marcinski (20) | Gala Spa Awards (21) | Green Brand Award (11) | iStock (25, 26) | Macmillian (7) | Medienfabrik Gütersloh/Thorsten Scherz (5) | Öko Test (21) | Nicolas Scordia (16) | Studio Cui Cui/Neutral Grey (16, 17) | Fotograf Tim Thiel/ Styling Ute Sillmann (Titel, 7, 9, 10, 24, 25) | Trunk Archive/Eric Guillemain (Titel) | Trunk Archive/Justin Coit (4, 6) | Andrea Weil (21)

RESEARCH & KNOWLEDGE BEAUTY SHOTS

SERVICE

26

NATURAL NATURAL WOMAN WOMAN 01 — 2015

27 3

SEND YOUR COMMENTS AND

Effectively targeted

A SOURCE OF INSPIRATION

S KIN & P O R E BALANCER

SUBSTANCES FROM NATURE

“The ocean iis an extr extraordinary ecosystem.”

SOS SENSITIVE

VITAM IN ENERGIZER ENE

ANTI -AG ING ENERGIZER

here. This was how ANNEMARIE BÖRLIND discovered phytoplankton with its amazing ability to strengthen the skin barrier and reduce inflammation. The formulas for the individual BEAUTY SHOTS contain additional innovative new active ingredients, such as the red algae in the HYDRO BOOSTER. And as Guylaine Le Loarer explains, this stimulates the skin’s own on. Drawing Drawin hyaluronic acid production. entific findings, on the latest scientifi

PHYTOPLANKTON

minimizes the pores LILAC

perfects the complexion

SZECHUAN PEPPER

reduces fine lines PISTACHIO TREE OIL

activates youthful genes

VITAMIN E (DERIVED FROM SOY)

protects against premature skin aging ACAI BERRY

antioxidant effect

BALLOON PLANT EXTRACT

relieves irritation BLACKCURRANT SEED OIL

has a soothing effect

SERVICE

QUESTIONS

ANNEMARIE BÖRLIND is eliciting hidden beauty potential from other plants as well. Szechuan pepper in the ANTI AGING REVITALIZER, for example, helps to relax the facial features. It is enhanced by an oil derived from the sap droplets of the Greek mastic pistachio. “It stimulates the skin’s youthful genes. This activates the synthesis of proteins that are responsible for firm, youthful skin and that reduce fine lines and wrinkles,” explains the Head of Research and Development for BÖRLIND GmbH. She and her team subjected all of the BEAUTY SHOTS to strict tests for biocompatibility and effectiveness. Applied to cleansed skin, the intensive concentrates are absorbed almost instantly and, as if by magic, the skin radiates with the power of the sea and its plants.

In this issue

TO V.SERVICE@ BOERLIND.COM

WELL-ADVISED PROFILE

04 JESSICA ALBA Her lifestyle is shaped by sustainability and natural cosmetics.

BEAUTY

Your Questions for our Expert

EDITORIAL

Dear Readers,

HYDRO BOOSTER

Letters from Readers

ZZ SENSITIVE: new products and improved formulas.

COMMITMENT

That is

11 FROM PERSON TO PERSON TO ISSU E 02 — 2014 Social responsibility is a must for BÖRLIND GmbH.

“It is wonderful that you are so active in Mali. Your shea butter project is fantastic! ”

‘Botanical “Tradition is a lantern. The foolish hold on to it. The clever allow it to MAKE-UP caviar’ is lead the way,” said the famous Irish playwright and politician George 12 ENCHANTING GLANCES Turn heads with smoky eyes. from Bernard Shaw. We think he was right. In the past made several months macroalgae we have worked hard on a gentle, tradition-conscious and yet bold new WORLDWIDE and is used presentation of our brand profile. All products and media have been 14 PARIS, MON AMOUR our care BEAUTY PEARLS. People redesigned. Our new and improved system-basedinskin series Every corner has a story do eat botanical caviar in Asia, ZZ SENSITIVE (p.8) is first to have its makeover. On p.22, you can to tell in France’s capital MAR LIS P OTcity.

T, VIA E- MAI L where it isconcentrate valued for its ability to FENCHEL find ourGABI newly developed, innovative and vegan intensive Natural cosmetics expert and manager lower pressure. in the BEAUTY SHOTS, which will be sure to deliver an blood instant impact.The high CARE of the ANNEMARIE BÖRLIND 18 SHOW ROSACE YOUR SOFTER SIDE vitamin and mineral content in A This new redesign applies not only to individual advertising media, Natural Beauty SPA in Bad Teinach oil – dry skin botanical caviar make it an excellent Moisture andWhat products are advisbut in fact to our whole customer magazime, NATURAL WOMAN. attention nutrients. for .this condition?

You are holding the first redesigned issue in your source hands of right now! Botanical caviar needs extra able is especially popular among the PAU L A H EIS E , B ER LI N The new design will make our products and their unique method of NEWS the Japanese island Mineral oilstoinrecognize cosmeticsinare For those who suffer from action even easier thesaid future. Our inhabitants new qualityofseal 21 Awards and News. ofnatural Okinawa, the “island of centerosacea, it is important to use to be at harmful to health.

Do you (p. 21) shows a glance what makes our effective cosmetics narians,” age and good health RESEARCH products that contain little useand them in your so special what we, aproducts? company from the Black Forest whose in operation & KNOWLEDGE attributable to diet and lifestyle. 22 MAGIC or noTHE alcohol and that TI NA STEI LER TGART scientific spirit,are since 1959, stand for: ,aSTUT pioneering quality in everything OF SEAS Ocean waves In cosmetics, dohold not natural leave a beauty coatingsecrets. we do, and a respectful, responsible attitude towards nature. botanical caviar MOAHs (mineral oil aromatic

facilitates better cohesion between

the epidermis and the dermis, hydrocarbons) are aromatic hydroPlease let me know how you like our new brand identity.

I am eager thereby improving based onand mineral to hear carbons what you think lookoil. forward to your comments. Pleaseand fi rming the skin structure. It is a striking As pioneers the field of natural send your e-mail toinDL@boerlind.com.

that are hazardous to health.

moisturizes and smooths RED ALGAE

stimulates natural hyaluronic acid production in the skin

08 HELPING SENSITIVE SKIN BLOSSON.

B RIG IT TE G R ASS , LEIPZIG

question!

them – or many other substances Sincerely yours, BOTANICAL HYALURONIC ACID FROM JELLY FUNGUS

caviar’ too? What can it be used for?

a good

cosmetics, we naturally do not use G U Y L AIN E LE LOAR ER

DANIELA LINDNER Member of the Can you eat ‘botanical management team

www.instagram.com/ annemarieboerlind www.facebook.com/ boerlind.naturkosmetik www.youtube.com/user/ AnnemarieBoerlind www.instagram.com/ dadosens www.facebook.com/ dadosens.dermakosmetik

example of the motto: “I only put on my skin what I would also put in my mouth.”

on the skin, i.e. they SERVICE

are not too oily.

27 Letters from Readers, Questions We developed the

and Answers, Imprint.

SENSACEA skin care line from DADO SENS specifically

CERTIFIED for this purpose.

NATURAL COSMETICS

CSE (Certified Sustainable Economics) stands for environmentally responsible, socially integrated and quality-focused corporate management.

IMPRINT | Editor: BÖRLIND – Gesellschaft für kosmetische Erzeugnisse mbH | Lindenstraße 15 | 75365Manufacturing Calw, Germany, Black Forest | earn GmbH: this certifi cation Tel.: +49 (0)7051 6000-0 | Fax: +49 (0)7051 6000-60 | www.boerlind.com companies | Managementthat BÖRLIND Daniela Lindner | Lead editor: Silva 75% of the mass of their products Imken | Assistance: Gabi Fenchel, Nicole Grund, Guylaine Le Loarer, Nicolasproduce Lindner, Wolfgang Moser, Katrin Stockinger | Konzeption & Corporate in accordance with existing, recognized Design: hauser lacour kommunikationsgestaltung gmbh | Senckenberganlage 10-12 | 60325 Frankfurt am Main, Germany | Design & realization: product standards for the industry (e.g.

Medienfabrik Gütersloh GmbH | Carl-Bertelsmann-Straße 33 | 33311 Gütersloh, Germany | Head of Division: Jan R. Egel | Project Management: Anja Kühnel, Sabine Burgstädt | Editing: Anja Kühnel, Sabine Burgstädt, Ann-Christin Meermeier,BDIH).

Anna-Lena Schwarz | is Graphics and illustrations: NaTrue, COSMOS, EcoControl Miriam Frömming | Translation: Sprachenfabrik GmbH | Detmolder Str. 377 responsible | 33605 Bielefeld Production and for |coordination ofprinting: CSE Medienfabrik Gütersloh GmbH | Digital- und Offsetdruck | Eiserstraße 10 | 33415 Verl | Photos: Ad Produktgestaltung/Anette Dürr Beautycate.

Shortlist Awards (21) | certification and issuing of (3) the| certifi Beliya (17) | BÖRLIND GmbH (12, 17, 19, 20, 21, 25) | BSB innovationspreis (21) | Corbis (6, 8, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 22, 23, 24, 25, 26) | Fotolia.com: mattintosh (27), Piotr Marcinski (20) | Gala Spa Awards (21) | Green Brand Award (11) | iStock (25, 26) | Macmillian (7) | Medienfabrik Gütersloh/Thorsten Scherz (5) | Öko Test (21) | Nicolas Scordia (16) | Studio Cui Cui/Neutral Grey (16, 17) | Fotograf Tim Thiel/ Styling Ute Sillmann (Titel, 7, 9, 10, 24, 25) | Trunk Archive/Eric Guillemain (Titel) | Trunk Archive/Justin Coit (4, 6) | Andrea Weil (21)

EFFECTIVE NATURAL COSMETICS HIGH TECH FROM NATURE

WITH PLANT EXTRACTS FROM CERTIFIED ORGANIC FARMING CONFIRMED EFFICACY FREE OF ANIMAL EXTRACTS FREE OF MINERAL OIL DERIVATIVES