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#1–19 ANNEMARIE BÖRLIND — NATURAL BEAUTY

SP EC I AL

RESEARCH & KNOWLEDGE

Botanical oils – the gold of natural cosmetics

INSIDER TIP FOR YOUR SKIN The benefits of botanical hyaluronic acid

ANNIVERSARY

60 YEARS OF BÖRLIND Innovative for three generations

“My new, powerful sense of life” The Hollywood actress examined her own habits and gained new strength and energy

WWW.BOERLIND.COM

CAMERON DIAZ


PIONEERS IN NATURAL COSMETICS YESTERDAY AND TODAY Years of experience give rise to plenty of responsibility. Our products embrace this awareness, our innovative power and the connectedness of humans and nature. They have done so for three generations.


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In this issue PORTRAIT

04 USE INNER STRENGTH TO REACH YOUR GOAL Cameron Diaz shows the way: How she got rid of bad habits. ANNIVERSARY

EDITORIAL

DANIELA LINDNER Member of the management team

Dear Readers, The world of plants is an infinite source of potential ingredients. ­Biologists discover about 2,000 unknown species every year. And nature is what has been fascinating us for 60 years now. Today, we are able to look back on the legacy of our company founder, my mother-in-law, Annemarie Lindner. We are proud of our social and ecological commitment around the world, and of the innovative power of our natural cosmetics – “Made in the Black Forest.” Researched, developed and produced by our dedicated employees. Did you know that ANNEMARIE BÖRLIND has been awarded “Germany’s Best” in the area of face care and cosmetics? Read more on page 19. I am also extremely pleased that we have the opportunity to report on a woman who has long been a well-known face of BÖRLIND. The advertising for our face care and make-up products featured the face of Hollywood star Cameron Diaz 30 years ago, before she became an actress (page 4). In this issue, I invite you to share in the story of our anniversary and in our pioneering spirit. Let our articles inspire you, just as nature inspires us. Sincerely,

08 WE EMBRACE NATURAL ­COSMETICS ANNEMARIE BÖRLIND – Natural Beauty celebrates 60 years. BEAUTY

10 SUSTAINABLE PERSONAL CARE The new BODY CARE product series enlivens skin and senses. MAKE-UP

13 5 MAKE-UP TIPS FROM A PRO Jazmin Lois Rodriguez shows how make-up emphasizes your best features. WORLDWIDE

16 CIAO BELLA! With its hidden neighborhoods and marvelous restaurants, Milan is full of surprises. NEWS

19 Awards and news EXTRA

20 A VIEW OF THE STUDIO Her worlds made of paper make natural cosmetics even more enchanting: a portrait of Nadja König RESEARCH & KNOWLEDGE

24 HYDROPOWER FOR THE SKIN What’s behind hyaluronic acid and how it works. SERVICE

27 Letters from readers, questions and answers, legal notice. SPECIAL BOTANICAL OILS

THE LIQUID GOLD OF INNOVATIVE COSMETICS

Your insert – Botanical Oils CERTIFIED NATURAL COSMETICS

Botanical oils made from flowers, seeds and nuts are the heart of all naturally formulated cosmetic creams. Discover which precious oils ANNEMARIE BÖRLIND uses and the potential they hold as active ingredients.

CSE (Certified Sustainable Economics) stands for environmentally responsible, socially integrated and quality-­oriented ­corporate leadership. Manufacturing ­companies that are CSE-certified produce 75% of the mass of their products in ­accordance with a recognized, industry-­ specific product standard (e.g., NaTrue, COSMOS, BDIH).


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PORTRAIT CAMERON DIAZ

PORTRAIT

Use inner strength to reach your goal From Hollywood beauty to bestselling author: Cameron Diaz shares her recipe for really living in your body.

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n the 1990s – before her impressive acting career – Cameron Diaz was already a ­successful model and advertising face for ­ANNEMARIE BÖRLIND. Back then, this California girl with her broad, sunny smile already ­enchanted everyone with her natural radiance and sexiness. No wonder that Hollywood was soon at her beck and call, even though she had no acting experience. If anyone can be accurately described as “everybody’s darling,” it’s this high-powered woman who has plenty of joie de vivre – and doesn’t take herself too seriously. When she turned her back on Hollywood in 2014, it was far from the end of Cameron's career. At 47, she is refocusing herself in her personal and professional life and carrying her message out into the world as a successful author.

FROM MODELING TO BURRITOS AND BACK At almost 5’9” and with a slender build, light blond hair and radiant blue eyes, Cameron Michelle Diaz could easily pass as a placid Swede. However, this blonde beauty owes her appearance and her effervescence to her multicultural roots: her father, Emilio, is Cuban, and her mother, Billie, has German, Italian and Native American roots. Cameron was born in San Diego. This exotic mixture paved her way into the modeling business early on. She

Review

CAMERON & BÖRLIND AN ONGOING ASSOCIATION In the early 1990s, Cameron Diaz was the advertising face for ANNEMARIE BÖRLIND, for products that include the ZZ SENSITIVE care series. This natural beauty with her ice-blue eyes graced the cover of all our brochures for skin care products and decorative cosmetics.


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FOR CAMERON DIAZ, BEAUTY comes from inner strength, as do vital energy and the ability to perform at a high level.


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“I want to feel good ­inside and outside. That’s why I regularly ask for more of just one thing: nutrients!” CAM E RO N DIA Z

FANS LOVE her naturalness and her sense of humor. No wonder that Cameron Diaz feels at home in comedies – like the blockbuster “My Best Friend’s Wedding.” Her star has enhanced the famous Walk of Fame in Hollywood since 2009.

has an adventurous spirit, and at the tender age of 16 traveled the world being photographed for brands like Calvin Klein and Levi’s. Her ­Hollywood breakthrough (“The Mask,” 1995, and “Crazy About Mary,” 1998) catapulted her to fame and to a top spot in countless “Sexiest Woman in the World” rankings. Given these titles as well as her background as a model, it’s hardly surprising that Cameron has always placed great value on a healthy lifestyle. And yet she acknowledges that she actually was not very health conscious. The Hollywood star didn’t learn until much later how closely nutritious food without artificial preservatives, coloring and flavoring is related to how we feel in our bodies.

“If you are what you eat, then I was a burrito with beans, extra cheese and extra sauce.”

HOW SHE LEARNED TO LISTEN TO HER BODY In “The Longevity Book” and “The Body Book,” a “New York Times” bestseller, Cameron explores nutrition, fitness and aging – still a taboo topic in Hollywood – from a new angle. Discussions with nutrition experts and doctors taught this confirmed fast food addict life-changing lessons. They encouraged her in her decision to listen to her body: “If I eat a plate of white pasta with just tomato sauce, I get tired right afterward. Instead of white pasta, I use whole-grain noodles or quinoa noodles, which I love.” Cameron wants to help us understand the body’s and skin’s needs all the way down to the cellular level and


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to inspire people to make more ­sustainable decisions about their own health. Without mincing words and in a refreshingly good-humored way, she describes her fast-food past, lack of energy, problem skin and how she took a good hard look at her habits. Transforming her lifestyle also helped her find her footing in her love life. In 2015, Cameron married musician Benji Madden and today lives with him in Los Angeles. “The fact that I learned to get in touch with my body and really live in it is the foundation for everything I have done since then. My career, my relationship with my family and my relationship with myself. Now I know I can do anything I put my mind to.” And with her writing, that’s exactly the feeling she wants to share with other women.

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NATURAL BEAUTY THEN AND NOW About 30 years ago, Cameron Diaz was the advertising face of ANNEMARIE BÖRLIND’s innovative face care and make-up products. We still offer the beauty products from that era – some of them with improved formulations.

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ANTI-STRESS SOOTHING PROTECTION Sensitive skin needs soothing care. The active ingredients of the ZZ SENSITIVE skin care series are optimally harmonized to regulate the skin’s own natural protection. A gentle, systematic way to care for young skin that is sensitive or skin in need of regeneration.

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ACTIVE AT NIGHT REGENERATION & CARE

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Sleep restores our bodies and their external layer of protection. Our nighttime face oil makes use of these periods of rest, moisturizing, regenerating and supporting the skin’s resiliency.

GENTLE SHADES NATURAL MAKE-UP UNDERSTANDING YOUR BODY In “The Body Book” (Harper Collins Publ. UK), ­ Cameron Diaz offers laid-back guidelines for becoming your own best nutrition and movement coach. Scientifically based and coupled with her own personal experiences.

Natural colors and soft nuances for eyes, lips and complexion. This skin-nourishing make-up is entirely plant-based, with velvety textures and excellent skin compatibility.

1 ZZ SENSITIVE REGENERATING EYE CREAM 2 ZZ SENSITIVE MILD CLEANSING LOTION 3 INTENSIVE CARE CAPSULES 4 POWDER ROUGE ROSE DELIGHT 5 MASCARA BROWN

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ANNIVERSARY 60 YEARS OF BÖRLIND

ANNIVERSARY

“WE EMBRACE NATURAL COSMETICS” ANNEMARIE BÖRLIND is now 60. For three generations, the company has stood for innovation, social responsibility and sustainability.

EST. 1959 YRS.

MADE IN THE BLACK FOREST

1959

1973

Annemarie Lindner founded BÖRLIND GmbH with her husband Walter and business partner Hermann Börner.

The deep natural spring from which BÖRLIND obtains its own especially pure water was found using a divining rod.

2005 1985 Michael Lindner, the founder’s son, became CEO of the company.

Annemarie Lindner received the “Natural Legacy Award,” the Oscar of the American natural products sector, for her life’s work.


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I

t all started with a simple idea: Annemarie Lindner wanted to use herbs to make cosmetic products. Because she had suffered from acne for many years, she was looking for effective creams and tried treatments prescribed by her general practitioner. Unfortunately, they were unsuccessful. Her skin condition did not improve. She first encountered natural cosmetics while traveling. A herbal mask treatment helped her skin look healthier. That led to a desire to become a cosmetician herself. Ultimately, she opened her own cosmetics studio in her apartment in Dresden and made her first products in 1955. She became a sought-after consultant in perfume shops, drugstores and natural food stores, gave radio presentations and wrote about skin care and personal care for Leipzig’s “Volkszeitung” newspaper. After fleeing to the West in the late 1950s, the natural cosmetics pioneer founded BÖRLIND GmbH in the Black Forest with her husband Walter and business partner Hermann Börner. The name BÖRLIND is a combination of Börner and Lindner. High-energy, eager to learn and always in search of the

2013 With Nicolas Lindner, the third generation entered the company. The company’s top management level now includes him and his sister Alicia. Vanessa Lindner (right) also holds a management position in the company.

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hidden potential of natural ingredients, in the 1970’s ANNEMARIE BÖRLIND became a skin care pioneer with the LL REGENERATION systematic care series. She was interested in anti-aging products before the theme became established in the cosmetics industry.

PIONEERING SCIENTIFIC SPIRIT Lindner also passed on her keen sense for innovative formulations and respect for people and the natural world to the next generations of her family. “We believe in scientific progress in order to further develop our research and discover new active complexes,” said Nicolas Lindner. “And we achieve our goals in harmony with nature, in partnership with the people who cultivate the raw materials for us.” These embraced values have also been recognized: ANNEMARIE BÖRLIND has already received 140 awards and honors und awards specific to the sector, as well as scores of “very good” from the Stiftung Warentest and Öko-Test consumer watchdog groups. “But the greatest honor is the loyalty and satisfaction of the people who use our products,” added Lindner.

2016 Research breakthrough – two innovative active ingredients were developed from Black Forest rose stem cells. A lipo-extract and a hydro-extract.

Did you know?

COMMITMENT FOR 60 YEARS DIVERSITY ANNEMARIE BÖRLIND products contain a total of 475 organically grown, wild-harvested or natureidentical active ingredients. SKIN COMPATIBILITY The efficacy and skin compatibility of all BÖRLIND products are scientifically confirmed by independent test institutes using modern analytical methods. RESPONSIBILITY Worldwide, BÖRLIND supports socio-ecological projects such as Jojoba Oil from Namibia, Himalayan Cherry Oil from Nepal, Cupuaçu Butter from Brazil, Avocado and Sesame Oil from Kenya and Aloe Vera from Guatemala. In addition, the company’s production is climate-­ neutral. DOING WITHOUT BÖRLIND makes its products without any genetically manipulated plants, synthetic colorants, parabens, silicones or mineral oil derivatives (such as paraffins and PEGs) and does not use microplastics or extracts from dead animals.

2017 The Nepal-based Himalayan cherry oil project was initiated. Daniela Lindner has developed many socioecological projects.

2019 Pioneering, effective and hand-in-hand with people and the environment: BÖRLIND celebrates its 60th company anniversary.


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PERSONAL CARE

SUSTAINABLE PERSONAL CARE

NEW DIMENSIONS Download the Snoopstar app here, and hold your phone camera up to the BODY CARE products in order to see information, background stories and much more.

EFFI CA

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CO N F I R

The new BODY CARE personal care series was developed for different skin care needs and with a special focus on sustainability.

O UR AL S


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Normal skin is neither too oily nor too dry – it has balanced moisture

ACTIVE INGREDIENTS FROM NATURE NORMAL SKIN

NORMAL SKIN

Effective and Sustainable

Organic lime tree bud extract Organic torch lily nectar

NORMAL TO DRY SKIN

The principle of sustainability is the focus of both the packaging materials and production process. The CO2 created during production of the products is offset by a ClimatePartner drinking water project in Cambodia. Because of this, the product packaging has already been recognized as climate-neutral. We use plastic containers made of renewable raw materials (e.g. packing material made of sugar cane) and separately recyclable materials.

Each of the four active ingredient complexes contains ingredients from socio-ecological projects that BÖRLIND has been supporting for many years: algae from a biosphere reserve in Brittany, organic aloe vera from Guatemala, organic torch lily nectar from France and organic jojoba oil from Namibia. In addition, all of our beauty products are “Made in the Black Forest.” Many companies use regular tap water for production, but BÖRLIND relies on especially soft and pure deep spring water from the Black Forest, which is free from pesticide residue and heavy metals.

Botanical hyaluronic acid from white jelly fungus extract Algae extract

DRY TO VERY DRY SKIN

CLIMATE-NEUTRAL AND RECYCLABLE

NATURAL TREASURES FROM AROUND THE WORLD

Organic jojoba oil Organic argan oil

FOR ALL SKIN TYPES

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hy compromise if you can pamper your skin and senses with your daily beauty routine and help protect natural resources at the same time? “Our research and development team really took that to heart with our new personal care series. The result is BODY CARE – a comprehensive line that combines vitalizing cleansing, firming and natural freshness,” explains Daniela Lindner enthusiastically. This series includes four luxurious fragrance worlds, with high-quality, plant-based active ingredients that meet the needs of normal to very dry skin. And these body care products are also completely in line with sustainability.

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Organic aloe vera Organic bamboo extract

levels. Therefore, daily personal care products for this skin type should not be too rich. Our ­S HOWER GEL and BODY LOTION with ­b alanced lipid and moisture content nourish the skin and leave it feeling velvety soft. MILD SKIN-CARE POWERHOUSES This skin care product duo for normal skin uses organic torch lily SHOWER GEL Cleansing. Pampering. Revitalizing. BODY LOTION Nourishing. Pampering. Firming.

nectar to support the skin’s natural protection against free radicals. The organic lime tree bud extract it contains firms the skin and has a fruity, invigorating fragrance.


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BEAUTY PERSONAL CARE

DRY TO VERY DRY SKIN

NORMAL TO DRY SKIN

On very dry skin, the body’s own Normal skin that has dry patches

protective covering is not intact;

or quickly develops dryness and

the glands that produce skin lipids

becomes stressed in reaction to

do not function properly. This

environmental influences requires

results in everything from stressed,

gentle support. Mild moisturizing

chapped, or itchy patches to cracked

care that balances out the body’s

skin. Daily skin care should therefore

own weak production of lipids is

be rich in moisturizing and lipid-­

ideal here.

replenishing ingredients.

MOISTURIZERS

POWERFUL SKIN PROTECTORS

The active ingredient complex of

The skin care cocktail of organic

hyaluronic acid, algae extract and

­j ojoba oil, organic argan oil and

BÖRLIND’s own deep spring water

macadamia nut oil nourishes dry

moisturizes intensively and invigo-

skin and supports its protective

rates. It nourishes skin that tends

barrier. The natural oils in our

toward dryness – but doesn’t feel

SHOWER CREAM and BODY OIL

heavy. Maritime fragrance notes in our SHOWER FOAM and BODY BUTTER mist the skin with a light ocean breeze when used as part of your daily personal care routine.

SHOWER FOAM Cleansing. Revitalizing. Refreshing. BODY BUTTER Nourishing. Revitalizing. Moisturizing.

BSB Innovation Award

EARLY AWARD

fortify the skin’s protective barrier and leave it feeling smooth and supple. The sensual oriental fragrance turns your skin care routine into a pampering wellness session.

SHOWER CREAM Cleansing. Regenerating. Normalizing. BODY OIL Nourishing. Regenerating. Smoothing.

FOR ALL SKIN TYPES These three products for all skin types complete the BODY CARE skin care line: SHOWER SCRUB supports skin regeneration and leaves skin feeling smooth. DEO SPRAY and DEO ROLL-ON offer mild, effective,

IMPRESSIVE CONCEPT Even before our new personal care products were introduced, the BODY CARE concept was favorably received at the 2019 BSB Innovation Awards: it took second place in the “Most Innovative Concept” category. This European innovation award is conferred on cosmetics and natural products, their raw ­m aterials, packaging and the ­concepts on which they are based.

aluminum-free protection against body odor. GENTLE COMPANIONS The complex of organic aloe vera, organic bamboo extract and BÖRLIND’s own deep spring water soothes the skin and is rich in balancing minerals and trace elements. The fragrance experience is natural und refreshing.

SHOWER SCRUB Smoothing. Regulating. Nourishing. DEO SPRAY Refreshing. Regulating. Nourishing. DEO ROLL-ON Refreshing. Regulating. Nourishing.


MAKE-UP TIPS FROM A PRO

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Make-up expert Jazmin Lois Rodriguez reveals her favorite daily beauty routine tricks.

JAZMIN LOIS RODRIGUEZ Hair & make-up artist

5 MAKE-UP TIPS FROM A PRO

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righten up your eyes, perfect your complexion or make your lips look fuller – as a make-up artist, Jazmin knows all the techniques and tricks that can be used to emphasize features and make your face glow while keeping the look delicate and natural.

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JAZMIN ON INSTAGRAM: JAZMIN_LOIS_RODRIGUEZ


MAKE-UP TIPS FROM A PRO

CHOOSE THE RIGHT SHADE Don’t test foundation on your wrist, because the skin there is generally lighter than the skin on your face. Apply different shades directly

USE COMPLEMENTARY COLORS TO MAKE YOUR SKIN GLOW

to your cheek and compare them in daylight. The color should be almost indistinguishable from that of your skin. Give the texture a few ANTI-AGING MAKE-UP Reliably covers uneven areas and minimizes small wrinkles.

minutes to take effect so you can see how it changes with the warmth of your skin. You can also mix two slightly different shades

POWDER ­E YESHADOW Jojoba oil helps it ­adhere especially well.

to get just the right one.

Black and gray colors can easily make your eye contour look tired and sallow. Soft, light shades or perky pastel colors are often best for creating a fresh appearance. Base your eyeshadow selection on your eye color. For especially sparkling eyes, use complementary colors to create contrast. Silver and bronze are ideal for blue eyes, shades of violet and plum go well with brown eyes, and green eyes look great with pink or berry colors.

DRAWING A PERFECT LINE Wearing eyeliner is like getting a little facelift. Your eyes will look even bigger if you extend the line slightly beyond the natural edge of the eyelid – and don’t be afraid of a little flourish. It’s best to “pencil in” the endpoint first. But be sure to draw as fine a line as ­p ossible. The smaller your eyes the t­ hinner the line should be! Thick black lines make eyes look smaller.

LIQUID EYELINER BLACK The fine tip enables precise application.


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CONJURE UP A 3D EFFECT There is a simple trick to make lips look fuller: outline the shape of your lips with lip liner. Select a lipstick from the same color ­f amily, but one to two shades LIP LINER Protects and nourishes with carnauba and candelilla waxes. LONG-LASTING LIPSTICK ULTIMATE MATTE Creates a classy matte effect on lips and smooths them, thanks to hyaluronic acid.

lighter. Use it to fill in your lips. The movement from lighter to darker creates an optical illusion – your lips immediately look much plumper.

ALTERNATELY COMB & APPLY Apply from the eyelash roots outward. If you start far­

Profile

IN THE NAME OF BEAUTY LEARN FROM A PRO She knows all the best beauty tricks: Jazmin Lois Rodriguez. After her training in cosmetol­ ogy, the Stuttgart native went to Berlin to perfect her exper­ tise in the area of make-up and styling. Since then, she has worked internationally as a freelance hair & make-up artist for renowned advertising projects, fashion shows and TV programs. Jazmin also works in the ANNEMARIE BÖRLIND City Spa in Stuttgart as a cosmetol­ ogist and make-up coach. In the ANNEMARIE BÖRLIND Natural Beauty Blog, this beauty expert also provides inspiration describes practical make-up techniques and shows us how to use natural cosmetics to achieve her looks.

ther out, the lashes will look shorter than they are. Comb through the lashes with a clean lash brush and then ap­ ply more mascara. Then brush again. This will help you avoid clumping, and your lashes will look naturally full.

PRECISION & CARE MASCARA BLACK For perfectly defined and wellgroomed eyelashes.

You can find more tips at:

NATURAL BEAUTY BLOG boer.li/nd/ make-up-tips


1 MAGICAL This is how Milan’s Cathedral Square looks in the early morning hours.


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WORLDWIDE MILAN

NATURAL WOMAN 01 —2019

WORLDWIDE

Ciao bella! Fashion dreams come true in Milan. Famous labels, elegant boutiques, the latest trends. And this mecca for ­designers holds surprises beyond the runway as well.

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ealthy coolness. Italy’s second-largest city and its main business center, Milan is often described as hectic and lacking in warmth. Not Italian at all. Even its public transit system is punctual. It’s a city that never stops. But that’s exactly why Milan is so compelling, so original, so full of contrasts. Many of Milan’s splendors are hidden. Milan’s cathedral (1), which is probably the northern Italian metropolis’ most famous building, is a very obvious exception. This imposing church is the third-largest one in the world, after St. Peter’s in Rome and the cathedral in Seville. From the roof of this monumental structure, visitors can enjoy a view of the beloved cathedral square and the oldest part of the city. An absolute must for visitors to Milan! Along with Paris, Milan is considered the world’s most important city for fashion. The area around

Via Monte Napoleone, Via della Spiga and Via Santo Spirito makes fashionistas’ hearts beat faster. You can find everything that matters in the world of fashion there, and Milan Fashion Week (2) is held four times a year. But Milan can also hold its own as a city of the arts. You can admire Leonardo da Vinci’s “Last Supper,” Castello Sforzesco, and the Scala, one of the world’s best opera houses. The chicest spot in the city for the summer is Bagni Misteriosi (3). It’s an old municipal swimming

EXTRAVAGANT Whether it’s fashion, swimming, or snacking: there’s no such thing as “mainstream” in Milan.

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WORLDWIDE MILAN

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“Börlind fits perfectly into the dayspa concept.” CRISTINA STE FAN UT TI , MAR K E TING MANAG E R , ITALY SALE S

La Dolce Vita in Milan

STAY, CELEBRATE, ENJOY

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SENSUAL At Avery Perfume Gallery (5) you can find avant-garde fragrances, home ­accessories designed by artists and fine ­natural cosmetics from ANNEMARIE BÖRLIND.

pool that has been renovated and re-opened to the public. Two heated outdoor pools, a lawn for sunbathing, background music, design details, and a bistro make you feel like you’re on a very special vacation. In the Via Monte Napoleone shopping district, you can enjoy fabulous desserts in Pasticceria Marchesi (4), which is part of the Prada fashion company. Green velvet chairs and floral jacquard silk tapestries lend magic to a visit there. Perfect for relaxing after a shopping trip. The beauty spa in Avery Perfume Gallery (5), a boutique in the Corso Como, is a true wellness oasis. Between the historic center and the financial quarter, you can enjoy real downtime and let yourself be pampered by a nurturing spa treatment with ANNEMARIE BÖRLIND skin care products. Casa Museo Boschi

STAY IN STYLE The Hotel ­G alleria Vik Milano (7) offers designer suites in the impressive Galleria Vittorio Emanuele II ­s hopping arcade. DRINK NEGRONI The art and design scene has been celebrating in Bar Basso since the Sixties. Good aperitivos, fine cocktails, and friendly people at one of the city’s oldest bar counters. DINE AUTHENTICALLY Cucina just like nonna’s! At Trippa in Via Giorgio Vasari, Diego Rossi ­p repares Italian peasant food. His risotto is famous; the menu is seasonal and changes based on availability.

Di Stefano at Via Giorgio Jan 15 is a hidden gem and a real insider tip. In this museum, you gain insight into how a Milanese family would have lived in the first decades of the 20th century. The full range of Milan’s diversity with respect to art, fashion and architecture is on display at Fondazione Prada. This former gin ­distillery, which star architect Rem Koolhaas transformed into an exciting mixture of old and new in 2015, is almost a city in its own right. It features an eye-catching gold-clad tower. In the evening, a walk along

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Naviglio Grande (6) is almost obligatory! Milan’s oldest canal connects the city with Lago Maggiore and was used for transporting freight until the 1960s. Today the cafes, bars, and galleries along its banks are very popular. The many small establishments are inviting places to enjoy an aperitivo. Milan turns out to be wonderfully relaxed there. The picturesque old artists’ quarter of Brera contains beautiful courtyards, and the Salone del Mobile furniture and design fair provides a good opportunity to admire these miniature oases. Every April, you can find countless events and openings in every corner of the city. But you will find stylish “Made in Italy” treasures all year round in this design capital, for example at the Mercatino dell’Antiquariato, the antiques market. So it’s worth taking a look behind the trendy city’s cool façade: it’s full of small hidden treasures and charming spots that will make you feel all warm and fuzzy after all.


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NEWS

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02 0

New: With mild fruit acids

2019

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OUTSTANDING NATURAL COSMETICS HONORS For the third time, BÖRLIND has received the “Innovative Through Research” award from the Stifter­ verband für die Deutsche Wissen­

Exfoliant Our Fruit Acid ­E xfoliant supports skin regeneration, refines and smooths – with an especially natural fruit acid mix that includes blue­ berries and maple.

schaft (German Association for the

MICROPLASTICS – NO THANKS! 100% WITHOUT Greenpeace tested the plastics

Promotion of Science and Education).

content of German cosmetics

This award honors outstanding

manufacturers’ products. The

commitment to research and devel­

process confirmed ANNEMARIE

opment. BÖRLIND received another

BÖRLIND’s rigorous rejection of microplastics in its products.

award for the third time: “GREEN

Instead, jojoba wax balls, sea salt,

BRAND Germany 2019/2020” honors the company for its global environ­

bamboo granulate or enzymes ­

mental and social responsibility. The

are used in exfoliants and sun

inter­national GREEN BRANDS organi­ zation recognizes environmentally sustainable products, services and companies with this quality seal.

NEWS

Guylaine Le Loarer, Daniela Lindner, Nicolas Lindner and Silva Imken (from left) visited the organic aloe vera plantation.

protection products.

FIRST-RATE! CUSTOMERS’ CHOICE The German magazine “Focus

ORGANIC ALOE VERA FROM GUATEMALA

Money”­and the IMWF Institute for ­Management and Economic Research examined 20,000 brands

ORGANIC FARMING AND FAIR WAGES BÖRLIND sources its certified organic aloe vera from CAC (Concentrated Aloe ­Corporation) in Guatemala. “We are extremely pleased that more and more farmers

to see how 34 ­million customers perceive them. The result: ANNEMARIE BÖRLIND was

want to grow this special plant with its truly unique active ingredient content,”

awarded “­ Germany’s Best” in the

said Nicolas Lindner. Learn more about the project at boer.li/nd/guatemala

area of face care and cosmetics.


EXTRA ON LOCATION

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EXTRA

A VIEW OF THE STUDIO Nadja König breathes new life into paper. And uses pen, scissors and paper to make ANNEMARIE BÖRLIND’s world of beauty even more beautiful.

More photos and images at our

NATURAL BEAUTY BLOG boer.li/nd/nadja-koenig

A POWERFUL TEAM The beauty product and illustration harmonize perfectly with each other. Here, Nadja König illustrated how to use ANNEMARIE BÖRLIND’s ­H YALURONIC EYE PADS.


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COSMETICS MEET ART Nadja König draws her favorite product, ROSE BLOSSOM VITAL CARE. Her lettering and delicate lines add a unique feeling to jars, tubes and bottles.

With pen, scissors and paper

ILLUSTRATOR NADJA KÖNIG

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paperless office? According to Nadja König, never. “ Paper love is true love,” the illustrator exuberantly said. She loves to take notes and write ideas on scraps of paper or in a book, or to scribble. Every job begins that way. “ For me, the special thing about paper is that anything written or drawn on it always immediately acquires a kind of beauty and nobility in a very visible way. I am utterly fascinated by the range of different surfaces and how we experience them with our sense of touch." In some professions, having minimal paper in the working environment may increase productivity. But for Nadja, this natural-fiber material is precisely what brings her profession to life and makes it unique. “ I believe that in today’s digital world in particular, people are increasingly drawn to hand-made things.” Pen, scissors and paper are the tools with which

Nadja König is from Augsburg. But today, her home is Munich. She lives there with her husband and two children. Whether it’s place cards and menus, an illustration to commemorate an anniversary or hand-lettered designs for products – as a freelance designer and illustrator, she uses her drawings to tell stories about products and brands. Her DIY tutorials invite people to try her approach and you can hang her art prints on linen or wood on your own four walls. See more of her work at: www.stiftscherepapier.de

Nadja brings her ideas to life. “They allow me to concentrate on something fundamental.” “And do you sometimes advise stressed-out friends and acquaintances to just start drawing?” we asked the designer and mother of two. “Oh yes. Painting and drawing. They clear your head because you are just concentrating on one thing. When they have a sheet of white paper lying in front of them, many people find it difficult to


22

EXTRA ON LOCATION

“Many people are drawn to hand-made things again.” NADJA KÖ N IG

CHARMING This dancer was designed for the “Dancing Rose” make-up look.

allow something to arise from within themselves. My do-it-yourself tutorials give some suggestions. Just imitate! Painting leads to happiness,” she recommends. As a four-year-old, Nadja liked to draw. “ Thank goodness my parents always encouraged me and recognized my abilities,” she recalled. Nadja loves hearing that her work inspires people. After training to become a seamstress at Strenesse, she studied fashion design in Vienna and Munich. Her experience as a costume designer, a designer for Hugo Boss and designing fabric for Escada Sport provided her with wonderful creative projects and lots of experience. As a freelance designer, she draws for brands, for example Jimmy Choo shoes, the traditional coffee company Dallmayr, Aly Shea handbags, Pommery champagne, and since

1 STEP BY STEP

REAL ARTISAN WORK 1 First, the product is drawn on ­ atercolor paper with a pencil and w felt-tip pens. Nadja König writes the product names herself in a hand-­ lettering style that goes well with the product. 2 Transparent watercolor paints are thinned only with water, so the ­d elicate pigments appear natural and pure on paper. 3 Adding color with watercolors c­ reates especially gentle, gradual color transitions.

3

2


NATURAL WOMAN 01 —2019

FROM THE IDEA TO THE SHOPS In her studio (above), Nadja König creates new image worlds for ANNEMARIE BÖRLIND, for example the ­d esign of the back wall of display shelving on slate with illustrated ingredients and the “Made in the Black ­Forest” brand message.

2016, for ANNEMARIE BÖRLIND as well. “ For example, the illustrations of the ingredients go remarkably well with the back walls of the display shelving,” says Silva Imken, Head of Marketing at ANNEMARIE BÖRLIND. The first joint project was a blogger event made really special by Nadja König’s gorgeous paper worlds and hand-written menus. “Illustrations mean hand-crafting, they create an artisanal feeling, are unique and support the tradition we have developed over the years,” said Imken. Whether it’s hand-written invitations or water-colored

paper models of the products as table decorations for press dinners and 3D product worlds for exhibition booths, store graphics, blog and website illustrations, with her small works of art Nadja König makes ANNEMARIE BÖRLIND’s world of beauty just a little more unique. With passion, precision and lots of love of detail. Her favorite product? “ There are two of them. ROSE BLOSSOM VITAL CARE and the ENERGY­ NATURE series Eye Serum. I love both of them. They are refreshing and have a lovely smoothing effect.” And she always takes them along when she travels. For a quick, spontaneous escape from the daily routine on a Saturday morning, she sometimes packs them as well. “And then I head to the country with my two children and my husband. Ideally to South Tyrol,” said the 35-year-old. She always keeps pens and a sketchpad within reach. And there she comes up with more new ideas for small-format water­ colors that spark the imagination, just as rose blossoms enliven our skin and senses.


RESEARCH & KNOWLEDGE HYALURONIC ACID

RESEARCH & KNOWLEDGE

HYDROPOWER FOR THE SKIN In the world of cosmetics, almost no other active ingredient is as highly regarded as hyaluronic acid. And for good reason. With its various types and special properties, hyaluronic acid is very versatile in skin care.

LIPSTICK

LOOSE POWDER

2-PHASE HYALURONAN SHAKE

HYDRO GEL MASK

ANTI-POLLUTION & MOISTURE SERUM


25

NATURAL WOMAN 01 —2019

“Products containing hyaluronic acid allow us to give back something it already knows to the skin.” G U YL AI N E LE LOAR ER

P

ale, dry skin or small wrinkles are typical of dehydrated skin. Its dried-out corneal layers need long-lasting moisturization. Even better would be an adequate, regularly refilled reservoir of moisture for preventive care; this maintains the skin’s firmness and supple­­ness. Hyaluronic acid, which boosts moisture content, is the beauty sector’s favorite thirst quencher for skin. Even though hyaluronic acid really is quite an “old friend.”

THE NUMBER ONE MOISTURIZING SUBSTANCE “Hyaluronic acid is, chemically speaking, a long chain of sugar mole cules,” explained Guylaine Le Loarer, Head of Research & Development at BÖRLIND. This substance, which the body produces itself, is an important component of connective tissue, synovial fluid and cartilage. It supports elastin and collagen, fibers in the tissue that keep the skin firm and elastic. But starting at the age of 30, the enzymes that form hyaluronic acid gradually become less active. The skin continuously loses firmness and elasticity due to aging and

environ­mental influences. Luckily, skin care products with hyaluronic acid can increase the substance’s concentration in the skin again and balance out deficiencies. Different forms of hyaluronic acid are used to meet the needs of different skin. WHITE JELLY FUNGUS White jelly fungus contains a special form of hyal­ uronic acid, the structure of which closely resembles the form found in humans. This botanical form of hyaluronic acid improves the skin’s moisture ­content and has a smoothing effect.

RED ALGAE Red algae from the Scandinavian coast does not supply hyaluronic acid itself; instead, it stimulates the skin’s own hyaluronic acid production. This effectively supplies long-lasting moisture to the skin.

DEEPLY PENETRATING PROTECTION FROM THE OUTSIDE IN The most important characteristic that makes this substance so useful in cosmetics is the ability of conventional high-molecular-weight, or long-chain, hyaluronic acid to bind exceptional amounts of water. When applied, it forms a thin moisturizing film on the skin’s surface, fills up the space between the cells and thus creates a smoothing effect from the outside. The skin immediately looks more supple and fresher. Products with medium- and low-molecular-­ weight hyaluronic acid contain hyaluronic acids that are split into smaller molecules. The low-molecular-­ weight acid molecules are so tiny that they pass into the innermost layers of skin and create a pillow-like effect there.


RESEARCH & KNOWLEDGE HYALURONIC ACID

An interview with... Guylaine Le Loarer

White jelly fungus as a source Where does white jelly fungus originally come from? This fungus grows on mango wood in tropical and subtropical climates and is cultivated on a wood substrate in many Asian countries. What gives this fungus ­curative powers? In traditional Chinese medicine, it is given for tuberculosis, colds and high blood pressure – usually dried, or as a pulverized extract. How does the fungus extract work in the skin? For botanical hyaluronic acid, high-molecular-­ weight polysaccharides (complex carbohydrates) are obtained and pulverized. They improve the skin’s moisture levels and also counteract free radicals.

26

BOTANICAL HYALURONIC ACID AT BÖRLIND Traditionally, hyaluronic acid is obtained from animals. At ­ANNEMARIE BÖRLIND, our for­ mulations have always used vegan sources. The centerpiece is hyaluronic acid’s botanical counterpart, a natural extract from white jelly fungus, also called silver ear fungus. BÖRLIND combines the conventional biotechnological type with botanical hyaluronic acid from the white jelly fungus. This keeps the skin from feeling so “taut,” even though the same firming effect occurs. “With serums and creams that contain hyaluronic acid, we are giving the skin something it already knows, and it’s impossible to accidentally use

too high a dose. And that’s also why hyaluronic acid is highly skin ­compatible and so well-suited for all skin types,” said Guylaine Le Loarer.

IDEAL CARE FOR MATURE SKIN In addition, ANNEMARIE BÖRLIND uses selected botanical ingredients, such as red algae, that have positive effects on the skin’s own hyaluronic acid production. This also makes it possible to increase the skin’s moisture content from the inside out. Combining it with externally applied hyaluronic acid makes this cocktail of active ingredients an ideal skin care companion for ages 30 and up, and it is essential in skin care series and make-up for mature skin.

A CHANCE TO WIN

WIN THE AQUANATURE ­SYSTEMATIC CARE SERIES

Products valued at €185

Properly hydrated skin retains its tone and elasticity longer. The AQUANATURE systematic care series is vegan. It provides care with a moisture depot at the first sign of wrinkles and to dehydrated skin in need of regeneration. QUESTION  What does the botanical hyaluronic acid ANNEMARIE BÖRLIND uses consist of?  A  White jelly fungus   B  Water lily

GUYLAINE LE LOARER Head of Research & Development at BÖRLIND GmbH

E-mail the answer to: gewinnspiel@ boerlind.com. Entries will be ­a ccepted until November 30, 2019.


27

SERVICE

NATURAL WOMAN 01 —2019

YOUR OPINION, YOUR QUESTIONS SEND THEM TO SERVICE@ BOERLIND.COM

SERVICE

WELL ADVISED

Your questions for our expert

SYSTEM ABSOLUTE or NATUROYALE

Letters from Readers

series, for example. And used occasionally, a mask like our ANTI-AGING CREAM MASK will nourish and smooth mature skin.

Which of your exfoliants is suitable for my sensitive skin? MAR LENA K ., FR AN K FU RT AM MAI N

For sensitive skin, I recommend our PEELING POWDER, an enzymatic GABI FENCHEL Natural cosmetics expert and head of the ANNEMARIE BÖRLIND – Natural Beauty SPA in Bad Teinach

exfoliant. This exfoliant is so gentle that it can be used every day. It’s important not to overwhelm your skin, especially if it

REGARDING THE 01-2018 ISSUE

“Your informative magazine introduced me to new skin-care favorites; it seems like the combination skin series was made just for my skin.” SAS KIA H ., M U N ICH

tends to get irritated or itchy. The less stress there is on your skin the better, so

I am 52 years old and have dry skin. After I put cream on my face, it feels tight. What can I do?

you be sure not to use too many different

B RIG IT TE P. , HAN OVER

your face. The natural enzymes it con-

products on your skin. This exfoliant

USE OU R CUSTOM E R

works well when used after cleansing

SE RVICE

tains lift away dead skin cells and support Your skin care product may not contain

regeneration. Organic aloe vera supplies

enough lipids and moisturizing sub-

the skin with essential amino acids,

stances. Also, a cream by itself is not

vitamins and minerals. Place it in your

enough. After cleansing, you can use a

palm with a little water and make

serum to hydrate the skin and prepare

a foam, then apply it to your moistened

it for the next step, a day or night cream.

face. Leave it on for about a minute,

Now apply a cream that is specific to the

for example while brushing your teeth.

needs of skin ages 50 and older from the

Then rinse with lukewarm water.

f

www.instagram.com/ annemarieboerlind

f www.facebook.com/ boerlind.naturkosmetik f www.youtube.com/user/ AnnemarieBoerlind www.pinterest.de/ annemarieboerlindnaturalbeauty

Would you like to know which product is right for you? We would be pleased to advise you. Contact:

service@boerlind.com

+49 (0)7051 6000-871

+49 (0)7051 6000-873

+49 (0)172 7180-122.

LEGAL NOTICE Editor: BÖRLIND – Gesellschaft für kosmetische Erzeugnisse mbH | Lindenstraße 15 | 75365 Calw, Germany, Black Forest | Tel.: +49 (0)7051 6000-0 | Fax: +49 (0)7051 6000-60 | www.boerlind.com | Management BÖRLIND GmbH: Daniela Lindner | Editor-in-Chief: Silva Imken, Katrin Stockinger | Contributors: Gabi Fenchel, Inka Hirneisen, Guylaine Le Loarer, Jasmine Löttker, Wolfgang Moser | Concept and corporate design: hauser lacour kommunikationsgestaltung gmbh | Senckenberganlage 10–12 | 60325 Frankfurt am Main, Germany | Concept design and realization: TERRITORY CTR GmbH | Carl-Bertelsmann-Straße 33 | 33311 Gütersloh, Germany | Project management: Jannik Paul-Hambrink | Editors: Anja Kühnel, Anna-Lena Schwarz | Art directors: Jennifer Bonk, Claudia Kuhn | Illustrations: StiftScherePapier/Nadja König, TERRITORY CTR/Miriam Frömming, Andrea Stitz | Production and printing: Mohn Media Mohndruck GmbH | 33311 Gütersloh, Germany | Photos: Adobe Stock (16, 18); Avery Perfume Gallery (18); Bagni Misteriosi S.r.l. (17); BÖRLIND (3, 7, 8, 9, 10, 11, 12, 14, 15, 19, 20, 23, 24, 25, 26); GettyImages (6, 7, 10, 12, 13, 14, 15, 17, 19, 24, 25, 26); Kailash Verlag (7); mauritius images (17); Daniel Sommer Photographie (13, 14, 15, 20–23); TERRITORY CTR GmbH/Jörg Sänger (4); Trunk Archive/Cliff Watts (Title); Trunk Archive/ Dewey Nicks (4–6); Design and realization for special Oils insert: hauser lacour kommunikationsgestaltung gmbh | Photos for Oils insert: Frank Burkhard Fotografie


BOTANICAL OILS

At ANNEMARIE BÖRLIND – Natural Beauty, we use a wide range of different oils from around the world. These botanical care miracles unfold their beneficial properties in our face and body care products and decorative cosmetics.

WWW.BOERLIND.COM

The liquid gold of innovative cosmetics


CAMELLIA SEED OIL CAMELLIA JAPONICA SEED OIL

The camellia, which originally came from Japan and China, is primarily known as a decorative plant in Europe. This genus of evergreen shrubs is in the tea plant family and includes about 300 species. With their characteristic luxurious flowers that resemble peonies, camellias have been known in Europe since the 16th century. Camellia japonica is the best-known species of camellia. It played an important role in tea ceremonies in China and Japan. Oil is obtained by cold-pressing the chestnut-like seeds of the camellia. This process retains important vitamins and other substances. Camellia oil is rich in fatty acids and palmitic acid, which facilitate rapid absorption into the skin. Linoleic acid smooths dry, chapped skin, helps strengthen the skin’s natural barrier and alleviates irritation. Camellia oil supports skin cell activity and makes skin more elastic, leaving it with a fresh, radiant appearance. Traditionally, Japanese geishas used camellia oil in their hair care rituals for centuries.

At ANNEMARIE BÖRLIND, camellia oil from China is used in our ANTI-AGING CREAM MASK. Fortifies the skin’s natural barrier.

Improves the skin’s moisture content.

Increases the skin’s elasticity.

Creates radiant freshness.


SPECIAL OILS

NATURAL WOMAN 01 —2019


!NARA OIL ACANTHOSICYOS HORRIDUS SEED OIL

The thorny !nara plant is native to the Namib desert and is the basic foodstuff of the Topnaar people, a tribe of herders and gatherers. The unassuming, low-growing shrub, which is in the squash family, has likely existed in the same form for 40 million years. It is estimated that only several hundred to a few thousand of the plants exist, and those plants watch over a true skin-care treasure: the seeds of the !nara plant’s melon-like fruits contain a precious oil. Golden yellow !nara oil is obtained through cold-pressing and is rich in linoleic acid (omega-6 fatty acid), which is important to the health of the skin’s natural protective barrier and moisture levels. The body cannot produce linoleic acid on its own. !Nara oil helps strengthen its natural protective barrier and retain moisture. ANNEMARIE BÖRLIND has an exclusive agreement with the Topnaar that allows us to obtain 250 liters of !nara oil directly from them. This partnership supports the desert tribe’s ability to preserve their independence and way of life. The exclamation mark that precedes the word “nara” stands for a click sound that is used in the Topnaar language.

NATUROYALE !NARA BODY OIL from ANNEMARIE BÖRLIND is formulated with !nara oil and other precious ingredients. Fortifies the skin’s natural barrier.

Provides vitality and radiance.

Protects against drying out.

Leaves skin feeling soft and silky.


SPECIAL OILS

NATURAL WOMAN 01 —2019


CORN OIL ZEA MAYS OIL

Corn originated in Mexico. Corn was the sacred plant of the indigenous inhabitants of Central America, and their myths of origin tell that the gods formed humans out of corn. Archeological findings of prehistoric corn remnants prove that people already used wild variants of today’s plant as a basic foodstuff 7,000 years ago. From the region that is now Mexico, corn spread across the American continent and in the 15th century, made its way to Europe with Christopher Columbus. In addition to the grain’s nutritional importance, oil can also be obtained from corn’s high-fat germ. Corn oil has culinary uses but is also popular as a well-tolerated base oil in cosmetic products. It contains a high percentage of linoleic acid, essential for maintaining and fortifying the skin’s natural barrier. Linoleic acid also supplies precious moisture and has an anti-inflammatory effect. In addition to linoleic acid, corn oil also contains precious vitamin E, which promotes cell regeneration and plays an important role in anti-aging care. It tones and smooths the skin and supplies moisture.

At ANNEMARIE BÖRLIND, we use corn oil from Italy in our ANTI-AGING HAND CREAM. Retains moisture.

Improves the skin’s elasticity.

Keeps skin supple.

Smooths the skin.


SPECIAL OILS

NATURAL WOMAN 01 —2019


MACADAMIA NUT OIL MACADEMIA TERNIFOLIA SEED OIL

Macadamia nuts originally come from Australia’s rain forests. These evergreen trees require very specific growing conditions, which makes their cultivation difficult. In addition, the nuts (drupes) of the macadamia tree require complicated further processing due to their very hard shells. Combined with growing demand, this means that the macadamia nut is one of the world’s most expensive nuts. The queen of nuts, as it is also known, has an especially delicate, buttery flavor and pleasing aroma. Macadamia nuts are a popular, healthy snack. Cold-pressed macadamia nut oil, which is rich in palmitoleic acid and absorbed especially well by the skin, is used in cosmetics. Macadamia nut oil smooths the skin and gives it a healthy glow. The oil is a favorite for soothing dry, brittle skin. It helps skin and hair recover from negative environmental influences.

At ANNEMARIE BÖRLIND, we use macadamia nut oil from Kenya in our ORANGE BLOSSOM ENERGIZER. Provides lightweight yet intensive care.

Regenerates the skin. Leaves skin feeling silky.


SPECIAL OILS

NATURAL WOMAN 01 —2019


CACAY OIL CARYODENDRON ORINOCENSE SEED OIL

Cacay trees are native to the rainforest regions of the Colombian Andes.

Traditionally, the nuts of the cacay tree were used as livestock feed. In their native region, many trees have been lost to deforestation for the purpose of creating agricultural land. Fortunately, however, the oily nut is experiencing a revival as a nutrient-rich foodstuff and in cosmetic use. Commercial use of cacay trees is also an attempt to bring back the Colombian rainforest. And cultivating the trees, which are able to trap large quantities of CO2 , creates much-needed jobs outside of coca-plant cultivation. Cacay nuts, which resemble chestnuts, have very quickly acquired a reputation as anti-aging miracle workers. The oil from these nuts is rich in vitamin A and E, as well as essential amino acids and linoleic acid. It is suitable for all skin types and improves the skin’s elasticity and tone. It also support the skin’s natural regeneration processes. In addition to its use in cosmetics, cacay nuts are also gaining in culinary popularity. The high percentages of omega-3, -6 and -9 fatty acids are thought to lower cholesterol levels.

ANNEMARIE BÖRLIND uses cacay oil from Colombia that has received the EPM Sustainability Award. It is used in our 3 IN 1 FACE OIL. Regenerates the skin.

Smooths the skin.

Helps retain moisture.

Creates a fresh, radiant complexion.


SPECIAL OILS

NATURAL WOMAN 01 —2019


SWEET ALMOND OIL PRUNUS AMYGDALUS DULCIS OIL

Almond trees thrive in a Mediterranean climate with warm, dry summers. From January to March, this otherwise inconspicuous deciduous tree is cloaked in luxurious pink-blossomed splendor. The almond harvest takes place in late summer; these slightly sweet nuts are popular in baked goods and other desserts, as a snack, for liqueurs and as oil. One ton of shelled almonds yields about 400 liters of sweet almond oil. There are three categories of almond oil quality: refined, pressed and roasted. The European Pharmacopeia specifies the degree of purity for the use of almond oil in cosmetic products. This rich oil has very high percentages of mono- and polyunsaturated fatty acids and tocopherols. Tocopherol protects and strengthens the skin, has an anti-oxidant effect and is rapidly absorbed. Almond oil also contains biotin, which makes it very effective in hair care. It strengthens the hair’s structure, stimulates cell growth and gives the hair more volume.

ANNEMARIE BĂ–RLIND uses sweet almond oil from Spain in SILK INTENSIVE SPRAY CARE, SILK INTENSIVE HAIR TREATMENT and SILK INTENSIVE CONDITIONER. Strengthens and smooths the structure of the hair.

Moisturizes the hair. Makes hair sleek and shiny.


SPECIAL OILS

NATURAL WOMAN 01 —2019


BORAGE SEED OIL BORAGO OFFICINALIS SEED OIL

Borage, also called starflower, is native to the Mediterranean region but it can now be found in Central European gardens as well. With its hairy leaves and blue, star-shaped flowers, this herbaceous annual looks unassuming but it has a long tradition as a medicinal plant and culinary herb. The oil is obtained by cold-pressing the borage seeds and is often used in creams and ointments to promote healing. Borage seed oil is the botanical oil with the highest percentage of gamma linolenic acid. It is also rich in linoleic acid, flavonoids and astringent saponins. Both are polyunsaturated omega-6 fatty acids with anti-inflammatory and itch-reducing effects. For this reason, borage seed oil is often found in products used to treat atopic eczema. Taking this oil’s astringent, moisture-retaining and anti-inflammatory effects into account as well, it is clear why borage seed oil is well-suited for skin care. In addition to its use as a cultivated plant in gardens, wild variants of this blue-blossomed plant can often be found as well. Alongside its healing effect on skin and use as a culinary herb, borage is rich in nectar and is therefore an important plant for bees.

At ANNEMARIE BÖRLIND, we use borage seed oil from certified organic agriculture in China in our INTENSIVE CARE CAPSULES. Soothes stressed skin.

Promotes cell regeneration.

Fortifies the skin’s natural barrier.

Helps retain moisture.


SPECIAL OILS

NATURAL WOMAN 01 —2019


CASTOR OIL RICINUS COMMUNIS SEED OIL

This amazing tropical tree gives the oil its name. Ricinus oil is obtained from the tree’s seeds and is more commonly known as castor oil. It is used primarily in cosmetic and pharmaceutical products. Use of this miracle tree as a medicinal oil plant was already mentioned in Egyptian papyri from the year 1552 B.C.E. Castor oil’s external uses include countering flaky skin and scarring. Taken internally, it helps with digestive symptoms. It is often used as a raw material for lubricants and in cosmetics. It has smoothing, nourishing effects and forms a mechanical film that helps improve pigment distribution in decorative cosmetics.

At ANNEMARIE BÖRLIND, we use castor oil from India in our PRECISION & CARE MASCARA, MASCARA and LONG LASTING VOLUME MASCARA. Has a smoothing effect.

Improves pigment distribution.

Increases adhesion of color pigments.

Nourishes and protects the skin.


SPECIAL OILS

NATURAL WOMAN 01 —2019


MANGO SEED OIL MANGIFERA INDICA SEED OIL

The fast-growing evergreen mango tree is native to tropical rainforests. The fragrant mangoes that grow on this tree are valued both as fruit and a source of oil. Mangoes are processed into juice, puree, ice cream, and even chutney and pickles. They have become a fixture in our supermarket’s fruit departments. In addition to the mango’s popularity as a fruit, however, it also has anti-inflammatory, anti-diabetic and anti-viral properties. Mango seeds also yield a fat with properties that are very similar to those of cocoa butter, making it very popular for use in cosmetics. Because of its properties, the oil is also called mango butter. Its firm yet creamy consistency means it is an ideal base for body lotions, lipsticks and eyeliner. Mango butter replenishes lipids and moisturizes.

ANNEMARIE BÖRLIND uses mango seed oil from India in decorative cosmetic products like lip liner, eyebrow pencils and eyeliner. Fortifies the skin’s natural barrier. Helps the skin retain moisture.

Nourishes the skin.


SPECIAL OILS

NATURAL WOMAN 01 —2019


FALSE FLAX SEED OIL CAMELINA SATIVA SEED OIL

Observant hikers can find false flax, also called linseed dotter or gold-of-pleasure, along the edges of cultivated fields. This herbaceous plant, which can grow up to 120 cm in height, is a member of the crucifer family. Its history as a cultivated plant goes back to the Bronze Age. The wild variety originated in Asia but the plant is now widespread throughout eastern and southern Europe and northward to Denmark and Sweden. False flax is an annual that is cultivated extensively, meaning without major intervention in the surrounding natural environment. It grows in a wide variety of soils and is very pest-resistant. Traditionally, false flax seeds have primarily had nutritional uses. Obtained by pressing the oil-rich seeds, flax seed oil resembles canola oil in color and taste. The oil can range in color from a saturated yellow to reddish and is especially rich in unsaturated fatty acids. The high linoleic acid and omega-3 fatty acid content, along with vitamins, makes this oil very interesting for use in cosmetic products. It is absorbed quickly by the skin, leaves skin feeling silky smooth, nourishes dry, sensitive skin and helps counter acne and sunburn. In Austria, linseed oil is also a popular home remedy and is ingested pure or in salads to strengthen the immune system.

At ANNEMARIE BÖRLIND, linseed oil from Sweden is used in our NATUROYALE NIGHT CREAM. Supports the skin’s healing process.

Moisturizes.

Has an anti-inflammatory effect.

Nourishes the skin, leaving it smooth and healthy.


SPECIAL OILS

NATURAL WOMAN 01 —2019


AVOCADO OIL PERSEA GRATISSIMA OIL

The avocado tree originated in the moist, warm tropical rainforests of Mexico and Central America. Its fruit, the pear-shaped avocado – botanically speaking a berry – has become an indispensable staple in our supermarkets and continues to enjoy enormous popularity. Around the world, there are over 400 varieties of avocado in cultivation. With its soft flesh and slightly nutty, creamy flavor, the fruit of the avocado is rich in unsaturated fatty acids and potassium as well as vitamins A, E and D. The avocado has the highest fat content of any known vegetable or fruit. In addition to its popularity as a food, the avocado’s rich flesh also yields an oil. It is loaded with vitamins, making it popular for use in anti-aging care and the treatment of dry skin or brittle hair. It has an anti-inflammatory effect and helps support the skin’s moisture levels over the long term. Thanks to its high phytosterol content, avocado oil is easily applied and skin absorbs it rapidly.

At ANNEMARIE BÖRLIND, we use avocado oil from Kenya in our MOISTURE MAKE-UP and our BB CREAM. Protects the skin.

Has an anti-inflammatory effect.

Counters signs of skin aging.

Helps the skin retain moisture.


SPECIAL OILS

NATURAL WOMAN 01 —2019


SUNFLOWER OIL HELIANTHUS ANNUUS SEED OIL

Sunflowers conjure up images of summer and blue skies. Although the sunflower originally comes from North and Central America, this annual flower with an impressive height of up to ten feet and large, vibrant yellow flowers is now at home in European gardens too. The name of the sunflower’s genus is derived from the Greek word for sun: helios. Over the course of the day, sunflowers follow the sun’s path from east to west in order to catch as much light as possible. The ability of these flowers to orient themselves toward the sun is especially impressive when one observes entire fields of sunflowers. In the 16th century, the sunflower was imported to Europe as a decorative plant and by the 17th century, the oil-rich seeds were already popular for culinary use. Sunflower oil, a light yellow oil with a delicately nutty fragrance that is obtained by pressing the seeds, is rich in unsaturated fatty acids, vitamin E and tocopherol. It has an anti-oxidant effect, inhibits the damaging effect of free radicals on cells and therefore inhibits premature skin aging as well. Sunflower oil nourishes the skin, leaving it soft and supple.

ANNEMARIE BÖRLIND uses sunflower oil from Germany and France in our Regenerating Day Cream and Regenerating Night Cream in the ZZ SENSITIVE systematic care series. Supports cell regeneration.

Smooths the skin.

Has an anti-oxidant effect.

Leaves skin feeling soft.


SPECIAL OILS

NATURAL WOMAN 01 —2019


NEPALESE DHATELO SEED OIL PRINSEPIA UTILIS SEED OIL

The dhatelo plant grows on top of the world, in remote areas of Nepal at elevations of 13,000 feet. This small shrub with white blossoms and long thorns belongs to the rose family and is a type of prinsepia. Its fruit is edible, and the oil obtained from its seeds is traditionally used in food preparation. Centuries ago, books written in monasteries already documented this oil’s soothing effects. Himalayan cherry oil or dhatelo seed oil is also traditionally used to treat rheumatism, bruises and muscular pain. It relieves colds and burns. This golden oil is especially rich in unsaturated omega fatty acids and vitamin E. It fortifies the skin’s natural barrier, smooths and provides intensive nourishment. ANNEMARIE BÖRLIND uses Himalayan cherry oil from the Humla region. The oil is produced by a project that makes it possible for the rural region’s women to achieve financial independence. Regular oil purchases and support for procuring equipment such as an oil press create the basis for a regular income.

At ANNEMARIE BÖRLIND, we use Himalayan cherry oil in our ANTI-AGING REVITALIZER Serum. Soothes the skin.

Counters signs of skin aging.

Helps to preserve the skin’s moisture content.

Improves the complexion.


SPECIAL OILS

NATURAL WOMAN 01 —2019


WHEAT GERM OIL TRITICUM VULGARE GERM OIL

Golden wheat fields are a familiar sight in the summer. Wheat is one of the world’s oldest types of grain, and wild varieties of wheat were already part of the human diet 10,000 years ago. Today, wheat is a basic foodstuff in many countries and literally provides many people with their daily bread. Wheat germ oil is obtained by laboriously cold-pressing grains of wheat. It has a high level of omega-6 fatty acids as well as vitamins E, B, D and A. This oil is popular for skin and hair care, as it has antiinflammatory and nourishing effects and leaves skin with a replenished, toned look and feel.

ANNEMARIE BÖRLIND uses wheat germ oil from the USA in our EYE WRINKLE CREAM. Retains moisture.

Improves the skin’s elasticity.

Keeps skin supple.

Smooths the skin.


SPECIAL OILS

NATURAL WOMAN 01 —2019


BLACK CURRANT SEED OIL RIBES NIGRUM SEED OIL

The black currant, also called ribisel in Austria and cassis in France, grows well from Lapland to France, and from Armenia to the Himalayas. It is known to have been grown agriculturally in the gardens of Central Europe since the 16th century. In the kitchen, black currants are popular for jelly, soda or cassis liqueur, and the plant’s buds are used in perfume manufacturing to create a fruity note. Currant seed oil is obtained from the seeds of the black currant and has a special fatty acid composition because it contains both alpha linoleic acid and gamma linoleic acid. It also contains stearidonic acid, a less common polyunsaturated fatty acid with a strong antiinflammatory effect. Currant seed oil helps the skin retain moisture and has a regenerative effect. High-quality currant seed oil is yellow and has a pulpy-fruity aroma.

ANNEMARIE BÖRLIND uses currant seed oil from Switzerland in our SENSITIVE Cream Mask and our SOS SENSITIVE Serum for sensitive skin. Soothes the skin.

Preserves the skin’s moisture content.

Has an anti-inflammatory effect.

Regenerates and strengthens sensitive skin.


SPECIAL OILS

NATÜRLICH FRAU 01 —2019


INCA PEANUT OIL PLUKENETIA VOLUBILIS SEED OIL

The sacha inchi, or Inca peanut, comes from the higher-elevation areas of the South American Andes. This perennial climbing plant that has been grown by the indigenous people of Peru for centuries arouses admiration around the world due to its remarkable properties. Traditionally, Inca peanut oil is used for cosmetic purposes, and to treat pulled muscles and rheumatic symptoms. It is also a popular culinary oil in many Peruvian specialties. The oil of the Inca peanut, which is obtained through cold-pressing, is notable for its high unsaturated fatty acid (PUFA) content. No other oil derived from a plant has such a high level of omega fatty acids. The nuts also have high levels of antioxidants, iodine, and vitamins A and E. This makes their oil a popular ingredient in anti-aging care products. Vitamin E also contributes to a radiantly healthy complexion. Inca peanut oil is absorbed well, soothes the skin and helps it to retain moisture.

At ANNEMARIE BĂ–RLIND, fair trade Inca peanut oil from Peru is used in our VITAMIN DUO MASK. Soothes the skin.

Counters signs of skin aging.

Helps retain moisture.

Improves the complexion.


SPECIAL OILS

NATURAL WOMAN 01 —2019


MEADOWFOAM OIL LIMNANTHES ALBA SEED OIL

This oil comes from, and is named for, a white flower in the meadowfoam family. Vast fields of blooming meadowfoam flowers resemble sea foam in the surf – which is where the name comes from. However, the oil has nothing to do with the well-known native European variety of this plant. American meadowfoam seed enjoys patent protection and is primarily cultivated in southern Oregon today. Meadowfoam seeds contain high levels of oil. Obtained by cold-pressing the flowers, the oil resembles jojoba oil and makes skin feel silky smooth without leaving an oily residue. It is made up of especially long-chain fatty acids and helps the skin retain moisture. It nourishes dry, flaky skin, helping it become supple again, and is especially wellsuited for use around the eyes.

ANNEMARIE BÖRLIND uses meadowfoam oil from the USA in our EYE CREAM, NIGHT CREAM and NIGHT CREAM LIGHT in the SYSTEM ABSOLUTE systematic care series. Helps retain moisture. Smooths the skin and helps it become more supple.

Provides lightweight yet intensive care.


SPECIAL OILS

NATURAL WOMAN 01 —2019


ARGAN OIL ARGANIA SPINOSA KERNEL OIL

Today, the argan tree (also called argania) is found almost exclusively in southwestern Morocco and southeastern Algeria. But 80 million years ago, argan trees covered large portions of northern Africa and southern Europe. These trees feature a wild, shrub-like appearance, grow up to 12 meters tall and have a characteristic wide, dense crown. Argan trees have been planted for oil in Morocco for centuries. When dried, its berry-like fruits resemble dates. Precious argan oil is obtained by pressing the lightly roasted seeds of the fruits. Argan oil, also called Moroccan gold, is rich in unsaturated fatty acids and vitamin E. In Morocco, it is traditionally used for the beauty care of skin and hair. It has moisture-retaining and anti-inflammatory effects that are especially beneficial for dry, irritated skin. The oil also tones and smooths the skin. In addition to its cosmetic uses, argan oil has a fine, distinctive flavor and is also a popular culinary oil. UNESCO designated the area of Morocco where argan trees grow as a biosphere reserve. Knowledge about how to use the tree has been recognized as part of humanity’s intangible cultural heritage since 2014.

At ANNEMARIE BÖRLIND, organic argan oil is used in our BODY CARE BODY OIL, SHOWER GEL and BODY CREAM. Helps retain moisture.

Has an anti-inflammatory effect.

Firms the skin.

Refines the complexion.


SPECIAL OILS

NATURAL WOMAN 01 —2019


PRACAXI SEED OIL PENTACLETHRA MACROLOBA SEED OIL

The pracaxi tree comes from South America. This tree known for its feathery leaves can become up to 35 meters tall. Pracaxi trees are found from Nicaragua to the Amazon basin, and their wood is popular for furniture manufacturing and construction. In addition, the oil from the pracaxi nut is traditionally used in beauty care and for healthy skin, which is also why we are especially interested in this tropical tree. When shelled, pracaxi nuts resemble almonds. The oil is obtained through cold-pressing and has superior moisturizing and regenerating properties. In addition to its skin-care properties, pracaxi seed oil is also especially popular for use in hair care products. The oil protects against split ends and leaves dry, brittle hair looking shiny and sleek. When used regularly, it helps protect hair against mechanical and chemical damage – hair becomes more resilient.

ANNEMARIE BĂ–RLIND uses pracaxi seed oil from Brazil in SILK INTENSIVE RINSE, SILK Intensive Treatment and SILK INTENSIVE SPRAY CARE. Regenerates the hair.

Improves manageability.

Nourishes and moisturizes.

Leaves hair with a silky shine.


SPECIAL OILS

NATURAL WOMAN 01 —2019


APRICOT KERNEL OIL PRUNUS ARMENIACA KERNEL OIL

The apricot is a species of the prunus genus within the rose family.

The apricot is a relatively small shrub or tree and is well-known for its aromatic, yellowish-orange to reddish-orange fruit. In Armenia, the apricot has been known since ancient times, and it is assumed to have originated there. Apricot trees can survive heavy frosts and high altitudes. Their sweet juicy fruit can be eaten raw or dried, or processed into puree, preserves or spirits. The seeds, which resemble small almonds, can be eaten dried or used for oil production. Apricot kernel oil is extracted manually. The seeds must be removed from the dried apricots and carefully sorted by hand. The apricot seeds are dried, the kernels are removed and finally the oil is obtained through cold-pressing. Apricot kernel oil is golden to light yellow in color, depending on whether or not it is refined. It contains unsaturated fatty acids. Oleic acid makes up about 66% of the oil, which ensures easy absorption and soft-feeling skin. Linoleic acid supports skin health, moisturizes and improves the skin’s structure

ANNEMARIE BĂ–RLIND uses apricot kernel oil from France and Germany in our AQUANATURE Plumping Eye Cream. Strengthens the skin.

Improves skin structure.

Provides precious moisture.

Leaves skin feeling delicately soft.


SPECIAL OILS

NATURAL WOMAN 01 —2019


JOJOBA OIL SIMMONDSIA CHINENSIS SEED OIL

A long-living evergreen, jojoba shrubs thrive in deserts and semi-deserts. Deep taproots supply the plant with water and make it possible to grow jojoba even in places where conventional agriculture is impossible. Female jojoba plants bear fruit that is variously described as seeds or nuts and produce valuable, coveted jojoba oil, which the indigenous inhabitants of the regions that are now Mexico and California viewed as a miracle cure. Jojoba oil, which strictly speaking is a wax, is obtained through coldpressing. It is extremely heat-stable and oxidation-resistant. This rapidly absorbed oil is rich in vitamin E and provitamin A (beta carotene) and nourishes the skin without leaving an oily residue. These qualities makes it popular for use in creams and lotions, and for cosmetic uses in general. The oil’s special structure also provides the skin with long -lasting protection against loss of moisture. ANNEMARIE BÖRLIND is an official partner of the Jojoba for Namibia project and regularly procures organic jojoba oil produced in Africa.

ANNEMARIE BÖRLIND uses jojoba oil in our NORMALIZING NIGHT CREAM as well as our MATTIFYING DAY FLUID in the COMBINATION SKIN systematic care series. Protects against drying.

Fortifies the skin’s natural barrier.

Protects and smooths the skin.

Improves the skin’s elasticity.


SPECIAL OILS

NATURAL WOMAN 01 —2019


SESAME OIL SESAMUM INDICUM SEED OIL

Sesame is thought to be one of the world’s oldest cultivated oil plants. This herbaceous annual originally came from India but is now grown around the world in sub-tropical and tropical regions. The seeds, oil and root of this plant have both culinary and therapeutic uses. Popular for salad dressings, sesame oil is obtained from the oil-rich seeds. When roasted, sesame is used as a seasoning. Sesame oil also has a long tradition as an Ayurvedic massage oil. It is rich in unsaturated fatty acids and strengthens and nourishes the skin, leaving it smooth and supple. It contains lecithin, which allows the oil to penetrate the skin well and makes it an ideal base oil in natural cosmetic products. Sesamolin, sesamol and vitamin E also guard against free radicals.

At ANNEMARIE BĂ–RLIND, sesame oil from the Fair for Life Project in Kenya is used in LL REGENERATION Vitalizing Night Cream and LL REGENERATION Eye Wrinkle Cream. Counters free radicals.

Strengthens the skin.

Counters signs of skin aging.

Nourishes the skin, leaving it smooth and supple.


SPECIAL OILS

NATURAL WOMAN 01 —2019

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NATURAL WOMAN 1-19 | ANNEMARIE BÖRLIND – NATURAL BEAUTY (NETHERLANDS)  

NATURAL WOMAN 1-19 | ANNEMARIE BÖRLIND – NATURAL BEAUTY (NETHERLANDS)  

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