2016 Boca Raton Observer media kit

Media Kit 2016

2016

Media Kit

THE AUTHORITY ON BOCA & BEYOND The Boca Raton Observer is the city’s essential lifestyle magazine, acting as the local authority on luxury retail, dining hotspots, design trends, nationally relevant topics and top personalities. Join the more than 173,000 readers that have chosen us as the city’s favorite publication. We reach our audience with an unmatched blend of controlled direct-mail, newsstand, digital and event distribution. With an unrivaled charity presence, engaging content, digital brand extensions and a renowned team, The Boca Raton Observer magazine is a valuable partner for those wishing to reach the most affluent, well-traveled, educated and cultured consumers in Boca Raton and Delray Beach.

950 PENINSULA CORPORATE CIRCLE

SUITE 1020

BOCA RATON, FL 33487

T H E B O C A R AT O N O B S E R V E R

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561.982.8960

BOCARATONOBSERVER.COM

2016

Media Kit APPEALING TO THE MOST SOPHISTICATED CONSUMER 56% / 44%

READERSHIP:

Targeting the most affluent readers in Boca Raton and beyond

FEMALE/MALE

AVERAGE AGE

75%

Under 35

10%

MARRIED

81%

65+

27%

35 - 44

52.4

HOLD COLLEGE DEGREES

16%

55 - 64

34%

HOLD MASTER’S OR DOCTORATE

45 - 54

24%

23%

69%

BUSINESS OWNERS OR PROFESSIONALS

3.2

AVERAGE PEOPLE IN HOUSEHOLD

37%

HAVE CHILDREN IN HOUSEHOLD

9.4

TIMES DINE OUT PER MONTH

27%

OWN TWO OR MORE HOMES

21% RETIRED

$296,500 $3,130,000 $789,200 AVERAGE HOUSEHOLD INCOME (HHI) $250K+

Boca Raton Area Magazine Study, 2014

19%

8%

AVERAGE HOME VALUE

AVERAGE HOUSEHOLD NET WORTH

$500K+ $750K+ 9%

$750K+

$1M+

$2M+

$10 M+

16%

17%

20%

6%

T H E B O C A R AT O N O B S E R V E R

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$750K+

$1M+

$2M+

16%

11%

6%

2016

Media Kit LARGEST LIFESTYLE PERIODICAL IN PALM BEACH COUNTY CIRCULATION:

Bigger audience than any other area publication

43,000 * 173,000 16,000

AUDITED AVERAGE CIRCULATION

MONTHLY READERSHIP

DIGITAL SUBSCRIBERS

54%

23,000 DIRECT MAIL COPIES These copies are direct-mailed to single-family homes in the area’s 115 most affluent communities, including country clubs, exclusive gated communities and waterfront estates. Our magazine is also displayed in the reception areas of prominent medical and dental offices, spas, salons, houses of worship, schools and other premier public locations.

37%

16,000 DIGITAL COPIES Our magazine is available through multiple platforms including computers, tablets and smartphones. It is available in both app and digital-edition formats.

6%

2,500 EVENT & PUBLIC VENUE COPIES Distributed at the most important, exclusive and highly attended events and through various prominent organizations.

Our magazine has the largest targeted distribution in Boca Raton and is the only local lifestyle publication whose circulation is verified by the Alliance for Audited Media. We are the area’s most cost-efficient magazine,

700 CONCIERGE COPIES

delivering extensive brand reinforcement, and we are

Distributed at 30 luxury condominiums and apartment buildings.

the only lifestyle publication read consistently by an affluent audience. We are a controlled periodical, directly mailed to the affluent homeowner and business *Based on industry pass-along rate of 5.5 per print copy and 1.0 per digital copy

1.6%

1.4%

600 NEWSSTAND COPIES

owner. We mail nearly as many copies in Palm Beach

Our magazine is strategically placed at Barnes & Noble, Publix and Winn-Dixie

County as ALL other local lifestyle magazines combined.

locations along with boutique newsstands throughout the city.

T H E B O C A R AT O N O B S E R V E R

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2016

Media Kit NEARLY 150 COMMUNITIES SERVED EAST BOCA RATON

According to Forbes, Boca Raton has three of the 10 most expensive gated communities in the U.S.

YAMATO RD

KIMBERLY BLVD

GLADES RD

PALMETTO PARK RD

SW 18TH ST

SPANISH RIVER BLVD

US1 DIXIE HWY

MILITARY TRAIL

95

CONGRESS AVE

CLINT MOORE RD

JOG RD

LINTON BLVD LYONS RD

441

Addison Park Lane Bel Marra Boca Bay Colony Boca Harbour Boca Harbour Island Boca Keys Blue Inlet Blue Water Boca East Estates Boca Marina Yacht Club Boca Raton Por La Mar Boca Raton Riviera Caribbean Keys Golden Harbour Harbour East Harbour Point Lake Rogers Isle Lake Wyman Estates Lago Mar Marchand Mizner Lake Estates Morningside Old Floresta Palm Beach Farms Royal Palm Yacht & Country Club Sun & Surf Club Spanish River Land Company (The Estates) The Sanctuary Tropic Isle Tunison Palms Walker’s Cay Walker’s Isle

CENTRAL BOCA RATON Azura Banyans at Broken Sound

Boca Alta Boca Bath & Tennis Boca Country Club* Boca Grove Plantation* Boca Hamlet Boca Lake Boca Pointe Country Club* Boca Raton Sailing & Racquet Club Boca South Boca West Country Club* Boniello Acres Broken Sound Country Club* Brookhaven Captiva Carriage Homes at Woodfield Colonnade Colony Point Encantada Estancia Estancia South Estancia West Fieldbrook Estates Fox Landing Golf Vista La Joya Le Lac Les Jardins Marina Del Mar Estates Mediterranea Millpond Mizner Forest Montoya Estates East Montoya Estates West New Floresta Newport Bay Club Palacios at Boca Del Mar Parkside Rio del Mar

Santa Barbara Seasons St. Andrews Country Club Strathmore The Cloisters The Colony The Greens The Preserve Thornhill Estates Thornhill Green Thornhill Mews Timbercreek Waterside Woodfield Country Club Woodfield Hunt Club

Grande Orchid Mizner Country Club Mizner’s Preserve Polo Club* Rio Poco Saturnia Isles Stone Creek Ranch Tierra Del Rey Tierra Del Rey Estates South

CONCIERGE DISTRIBUTION

WEST BOCA RATON Avalon at Boca Raton Boca Falls Boca Grande Boca Isles North Boca Isles South Horseshoe Acres Island Lakes at Logger’s Run Le Rivage Lexington Estates Long Lake Estates Mission Bay – Cordova Estates Mission Bay – The Isle Saturnia Stonebridge Country Club The Estates at Palma Vista The Oaks at Boca Raton The Shores at Boca Raton The Vineyards

DELRAY BEACH Addison Reserve Bristol Pointe Crystal Bay at Polo Club

200 East Addison Aragon Boca Grande Chalfonte North Chalfonte South Cloister Beach Towers Cloister Del Mar Luxuria Meridian Mizner Grand Mizner Park Palmetto Place at Mizner Presidential Place Royal Palm Place Sabal Point Sabal Ridge Sabal Shores The Beresford The Excelsior The Marbella Toscana North Toscana South Toscana West Townsend Place Whitehall Whitehall South

*Limited to Single-Family Home Distribution

T H E B O C A R AT O N O B S E R V E R

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2016

Media Kit CHOSEN AS BOCA RATON’S FAVORITE MAGAZINE AREA MAGAZINE STUDY:

The Boca Raton Observer is unquestionably the market leader in engagement and loyalty.

PREFERENCE

LOYALTY

CROSSOVER READERSHIP*

60%

57%

93%

CHOSE US AS THEIR FAVORITE MAGAZINE

HAVE READ FOUR OF LAST FOUR ISSUES

A high rate indicates increased likelihood of exposure, delivering greater overall advertising response.

A high rate indicates a dedicated and regular audience, yielding a larger total audience and delivering greater ROI.

READERS OF OTHER LOCAL MAGAZINES THAT ALSO READ THE BOCA RATON OBSERVER

THE BOCA RATON OBSERVER 6%

57% BOCA LIFE

BOCA MAG

30%

BOCA MAG

22%

BOCA/DELRAY LIFESTYLE

6%

CITY & SHORE

19%

5%

SIMPLY THE BEST

4%

CITY & SHORE SIMPLY THE BEST

8%

ENGAGEMENT

REACH

47 Minutes

56%

AVERAGE TIME SPENT READING EACH ISSUE

PASSED ALONG THEIR PERSONAL COPY

Longer time spent reading an issue indicates increased exposure to marketing content, delivering greater ROI.

A high rate indicates increased market exposure beyond published circulation, yielding greater total audience.

47 MINUTES

THE BOCA RATON OBSERVER

56%

42%

34 MINUTES

BOCA MAG

43%

BOCA MAG

28 MINUTES

BOCA/DELRAY LIFESTYLE

35%

BOCA/DELRAY LIFESTYLE

26 MINUTES

CITY & SHORE

43%

CITY & SHORE

23 MINUTES

SIMPLY THE BEST

31%

SIMPLY THE BEST

BOCA LIFE

T H E B O C A R AT O N O B S E R V E R

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F BOCA LIFE READERS ALSO 96% OREAD THE BOCA RATON OBSERVER OF BOCA MAG READERS ALSO 88% READ THE BOCA RATON OBSERVER OF BOCA/DELRAY LIFESTYLE READERS 93% ALSO READ THE BOCA RATON OBSERVER

F CITY & SHORE READERS ALSO 93% OREAD THE BOCA RATON OBSERVER OF SIMPLY THE BEST READERS ALSO 93% READ THE BOCA RATON OBSERVER

TRUE LOYALTY*

BOCA LIFE

27 MINUTES

*Regular reader is defined as someone reading a minimum of three of last four issues

THE BOCA RATON OBSERVER 21%

BOCA/DELRAY LIFESTYLE

19%

THE BOCA RATON OBSERVER

Boca Raton Area Magazine Study, 2014

60% BOCA LIFE

A high rate indicates a reduced need to place ads in multiple magazines to effectively reach the target audience.

READERS OF THE BOCA RATON OBSERVER THAT DO NOT READ OTHER LOCAL MAGAZINES A high rate indicates that a competing publication does not present as effective a vehicle to deliver marketing messages.

THE BOCA RATON OBSERVER 69% OF READERS DO NOT READ BOCA LIFE THE BOCA RATON OBSERVER 59% OF READERS DO NOT READ BOCA MAG THE BOCA RATON OBSERVER READERS 67% OF DO NOT READ BOCA/DELRAY LIFESTYLE THE BOCA RATON OBSERVER 72% OF READERS DO NOT READ CITY & SHORE THE BOCA RATON OBSERVER 87% OF READERS DO NOT READ SIMPLY THE BEST

2016

Media Kit MARKETING PARTNERSHIPS IN VARIOUS INDUSTRIES More advertisers than any other local magazine

AUTOMOTIVE Braman Bentley/BMW/Porsche/Rolls-Royce Ed Morse Cadillac of Delray Joey Accardi Chrysler/Dodge/Jeep Mercedes-Benz of Delray

COUNTRY CLUBS Addison Reserve Country Club Boca Raton Resort & Club Boca West Country Club Polo Club

Pope John Paul II St. Joan of Arc

FASHION Alene Too Boston Proper Guy La Ferrera Infinity Jessie Lord & Taylor Neiman Marcus Peter Glenn Ski & Sport Saks Fifth Avenue Scout & Molly's

Japango Kee Grill La Ferme Madison’s Matteo’s Rapoport Restaurant Group The Office Vic & Angelo’s Villa Rosano

HOME

Eau Spa The Seagate Spa & Salon Studio Z

ABC Carpet Allied Kitchens Antonini Modern Living Brown’s Interior Design California Closets Calligaris Capitol Lighting Carl’s Patio Cavastone Distinctive Kitchens Gershon Carpets Lightbulbs Unlimited Miller’s Elegant Hardware SIW Windows and Doors SWAT Mosquito Systems

Bethesda Hospital West Boca Raton Regional Hospital Memorial Healthcare MorseLife Northwest Medical Center Tenet West Boca Medical Center

HEALTHCARE PROVIDERS FINANCIAL & LEGAL Brodie & Friedman Ellis, Ged & Bodden Morgan Stanley Smith Barney Wells Fargo Advisors Yaffa & Associates

A.L.C.

EDUCATION American Heritage Boca Prep International Donna Klein Jewish Academy Florida Atlantic University North Broward Prep Pine Crest

HEALTH & BEAUTY

HEALTHCARE FACILITIES

DINING

Boca Raton, town centeR Mall, 5800 Glades Rd. call 561.393.9100, VIsIt saKs.coM/BocaRaton, download tHe saKs aPP oR FInd Us on FaceBooK, twItteR and saKsPoV.coM. * UP to 3 MsGs/weeK. text STOP to cancel, HELP FoR InFo. MsG&data Rates May aPPly. VIsIt saKs.coM/PolIcIes FoR MoRe InFo.

CLIENT RELATIONSHIPS:

BOCA RATON FASHION ON YOUR PHONE: TEXT BOCA To 75283 (S5AVE) for inSidEr AccESS, EVEnT prEViEwS And MorE*

141389_BR_OBSERVER_ALC_M.indd 1

Bauman Medical Center Boca Fertility Charles Medical Group Daniel Man MD Derm Partners The Herschthal Practice Holy Cross Orthopedic Institute Gelb Sports Medicine & Orthopaedic Plastic Surgery Specialists of Boca Raton Siperstein Dermatology Steiger Facial Plastic Surgery Stern Comprehensive Women's Healthcare Tendler Orthodontics U Health/Sylvester Comprehensive Cancer Center Vivian Hernandez MD

1/30/14 11:25 AM

T H E B O C A R AT O N O B S E R V E R

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JEWELRY Altier Jewels In Time JR Dunn

OYSTER PERPETUAL YACHT-MASTER II

rolex

oyster perpetual and yacht-master are trademarks.

Patek Phillippe Rolex

REAL ESTATE 327 Royal Palm 3200 South Ocean Akoya Boca West Douglas Elliman Engel & Volkers The Oaks - Richmond American Toll Brothers Tower 155

SHOPPING CENTERS Delray Marketplace Mizner Park Royal Palm Place

TRAVEL Boca Express Travel Boca Raton Resort & Club Celebrity Cruises Eau Palm Beach Luxe Travel Reid Travel Royal Caribbean Cruises The Seagate Hotel

2016

Media Kit

TESTIMONIALS:

Words from our loyal advertising partners

“Altier Jewelers, with the distinction of being the oldest established jewelry store in Boca Raton, has used a variety of media to promote business. Now run by a thirdgeneration owner, our family continues to be very selective in making advertising choices. Our advertising plan included billboards and multiple pages in five lifestyle magazines.

The Boca Raton Observer has generated more business for us than the other media combined. We are tremendously pleased!”

“The Boca Raton Observer has proven to be a good source to reach the luxury Mercedes-Benz customer in the area.

More than just a magazine, the staff has helped position us with local charitable organizations, which has provided us with outstanding exposure in the local community. As a result, we believe this is a leading magazine in Boca Raton.”

Faces.

It’s what we do ... naturally.

- Rafael C. Cabrera, MD, FACS • Board Certified Plastic Surgeon

• Private Overnight Suite

• Cornell / NYU School of Medicine

• Over 15 Years in Private Practice

• Manhattan Eye, Ear & Throat Hospital

• Specializing in Face / Neck / Eyes

• Four Fully-Accredited Operating Rooms

• Recognized as a Master Injector

Ralph Mesa, General Manager, Mercedes-Benz of Delray 561.393.6400 | www.pssbocaraton.com

“The team at The Boca Raton Observer continues to impress us.

Their market-leading distribution and their award-winning editorial make them our preferred publication in the Boca Raton market.”

951 NW 13th Street, Suite 4A, Boca Raton, FL

Cutler Altier, President, Altier Jewelers

“The Boca Raton Observer is the perfect vehicle for me to reinforce my client base. Although most of my clients come by way of referral from both colleagues and patients, the magazine’s comprehensive coverage focuses my message and has been instrumental in reaching new as well as established clients.”

Patty Soltis, Vice President/ General Manager, Neiman Marcus Boca Raton

“Akoya Boca West has received a tremendous response from advertising in The Boca Raton Observer. The fact that the magazine is distributed to all the affluent households in Boca is a major plus! Every time we advertise, we can literally track the buyer to The Observer. Any additional press that is placed in the magazine results in immediate feedback from potential buyers. The Boca Raton Observer has been an amazing lead generator for Akoya Boca West, and we are thrilled to participate in this magazine. We are very satisfied advertisers!”

Follow the star.

Just minutes from Boca Raton.

Rafael C. Cabrera, M.D. Plastic Surgery Specialists of Boca Raton

“We have been in business in Boca for over 35 years and fortunately have built a very extensive clientele.

However, when our ad appears in The Boca Raton Observer, we usually get an immediate response, often resulting in the acquisition of a new client. The Observer has become an important contributing factor to our continuing success.”

At Mercedes-Benz of Delray you get access to nearly 1000 new Mercedes-Benz models in South Florida, all competitively priced. So you can drive the Mercedes-Benz luxury you expect, at a price you may never have expected.

Rebecca Siemens Spooner, Director of Sales, Siemens Group Realty

1001 Linton Blvd. • Delray Beach • Just East of I-95 • 877-890-2433 • MBDelray.com Pictures are for illustration purposes only.© 1996-2013 AutoNation, Inc.

ANSF290603.indd 1

Bill Jacob, Owner, Reid Travel

3/15/13 10:27 AM

The Kaufman Katz Group at Morgan Stanley R. Jo Kaufman Executive Director Financial Advisor

“I was very reluctant to consider advertising as a viable vehicle for my type of business, particularly magazines. I agreed to try The Boca Raton Observer and I am amazed by the results. Not only do I receive a measurable response to my ads, but also receive qualified leads. Almost every response has been converted to a new client. I am definitely a believer now!”

Cindy Katz Morton Executive Director Financial Advisor

1801 North Military Trail Suite 300 Boca Raton, FL 33431 800-321-1034 ext 5028 www.morganstanleyfa.com/ kaufmankatzgroup

You know how to make money. We know how to help you keep it.

With wealth comes great responsibility. Every dollar should be cared for, nurtured and preserved. In other words, your wealth must be managed.

As Financial Advisors, we have the experience and resources to assist in managing the many facets of your financial world—from investments and risk management to estate planning. By working together, we can create a detailed wealth plan to help protect and grow your wealth.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

© 2014 Morgan Stanley Smith Barney LLC. Member SIPC.

CRC999149 09/14

“The Boca Raton Observer, an award-winning magazine, is definitely the ‘Go To’ book for Boca Raton society. The articles are all about people we know and prompt interesting discussion among family and friends. The Observer is Boca’s unofficial ambassador and unquestionably has the pulse of our community. I love this magazine and look forward each month to reading this national-caliber publication.”

Former Boca Raton Mayor Susan Whelchel

R. Jo Kaufman, Morgan Stanley Smith Barney

T H E B O C A R AT O N O B S E R V E R

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2016

Media Kit JANUARY | THE HEALTH & FITNESS ISSUE AD CLOSE: December 2, 2015 MATERIALS DUE: December 4, 2015 DISTRIBUTION: December 28, 2015

The latest in cutting-edge health, nutrition and exercise trends Special section: Medical Profiles

FEBRUARY | THE TRAVEL ISSUE AD CLOSE: January 6, 2016 MATERIALS DUE: January 8, 2016 DISTRIBUTION: January 25, 2016

ENTREPRENEUR, PRODUCER, MUSICIAN AND FAMILY GUY EMILIO ESTEFAN IS LIVING THE AMERICAN DREAM TEXT BY EMILY J. MINOR PHOTOGRAPHY BY JESUS CORDERO

He has a joyful family life, replete with wealth and influence and solicitude. “I am living the American dream,” says Cuban-born Estefan, a man with a résumé practically as long as Ocean Drive. “I wake up every day happy.”

Yes, Mr. Gloria Estefan—he’s heard that one before, believe us—is one bouncy, energetic, smiling guy.

And why not? He starts each day immediately buoyed by the reality that he escaped Cuba as a kid. His son, daughter-in-law and (“perfect”) grandson live inside the family compound on Miami Beach’s picturesque Star Island.

“When (my grandson) says ‘I love you,’ I melt,” he says.

Even though his accomplishments are all over the map—en-

EDITORIAL CALENDAR

Engaging content for an educated, affluent and experienced reader

trepreneur, restaurant owner, hotelier, producer, musician—Estefan pretty much starts each work day the same way. He wakes, kisses his amazing wife (who’s won myriad Grammys, by the way), smiles at the same housekeeper he’s had for 30 years, does a few shots of espresso and pedals his bike to the restaurants and hotels the couple owns in Miami and Miami Beach.

Passersby always call out to him.

“I think they must recognize me from my ass,” he says, laughing, showing off that infectious Estefan humor. “How else could they know me? I am wearing a helmet.”

CYCLE OF LIFE Like so many of Miami’s CubanAmericans, it is Estefan’s past that makes his present so outstanding.

His boyhood days in Cuba are what dictate what he does and for whom. He loves being just a regular guy, talking to people on his morning ride, giving them a high

M AY 2 0 1 4

R

Jordana Schrager

Special section: Professionally Speaking

AD CLOSE: March 2, 2016 MATERIALS DUE: March 4, 2016 DISTRIBUTION: March 28, 2016

Meet the impressive women who make and shape our great community Special section: Wonder Women

for a trip through its lush oasis of date palms. The next day you’ll hop into your 4x4 for a rousing ride in the sand dunes before climbing back on your camel for a trip across the desert, followed by a night camping under the stars.

Day eight ends your four-legged transportation and it’s back to your 4x4 for a ride to awe-inspiring Todra Gorge, a mountain featuring a deep slice in its center with walls towering nearly 1,000 feet, where a river rushes through.

The hiking continues on Day 10, where you’ll make your way through the Valley of the Roses with a stop for lunch with an indigenous Berber family, whose ancestors have lived in the region for thousands of years (imagine the stories they’ll tell).

The High Atlas Mountains and Ounila Valley are last on the agenda, before continuing on to Marrakech for the final day. There you can visit the Koutoubia Mosque, Saadian Tombs and Bahia Palace before enjoying a farewell dinner.

When you say goodbye to new friends and traveling companions, it may be the perfect opportunity to say, “Here’s looking at you, kid.”

Costs for the trip start at $5,195 per person based on double occupancy.

MAY | THE MEN’S ISSUE AD CLOSE: April 6, 2016 MATERIALS DUE: April 8, 2016 DISTRIBUTION: April 25, 2016 Photos by Ken Geiger, National Geographic

Check out the dynamic men who make things happen Special section: Medical Profiles The morning begins with a brisk trek through the cedar forests of the Atlas Mountains. The next day you’ll hop in a 4x4 for a rousing ride in the sand dunes before climbing back on your camel for a trip across the desert.

Images courtesy of SKICKS

THIS PAGE: Travelers dine under a star-studded sky at a tented camp in the Sahara; National Geographic travelers encounter the exquisite architecture of Casablanca’s Hassan II Mosque; a herder leads a caravan of camels across the Moroccan sands at sunset OPPOSITE PAGE: Guided by Berber cameleers, travelers embark on a three-day trekking adventure into the golden dunes of the Sahara; colorful market stalls in Morocco display fruit, handicrafts and other items

FEBRUARY 2014

S le

Have clients, too, most notably Miami Dolphins owner Stephen Ross whose wife, Kara, hired Schrager to design a University of Michigan sneaker for her hubby, since he’s a UMichigan grad.

And this month her company, called Skicks Sideline Sneakers, is launching an online store that will allow the word to really get out.

A Sneaker Suspicion What’s the word? Schrager designs what could inarguably be the most adorable college-team sneakers on the

JUNE/JULY | THE SUMMER ENTERTAINMENT ISSUE AD CLOSE: May 4, 2016 MATERIALS DUE: May 6, 2016 DISTRIBUTION: May 31, 2016 73

Discover fabulous entertainment options in our backyard

AUGUST | THE FAMILY ISSUE

“I was grounded one night and I found a pair of shoes in my room and just started doodling. When I showed them to my parents, they loved them. They wanted me to make more.”

AD CLOSE: June 22, 2016 MATERIALS DUE: June 24, 2016 DISTRIBUTION: July 25, 2016

All that matters to Boca Raton families and the place they call home Special section: Men At Work

– Jordana Schrager

planet, and it all started when she got sent to her room in the 10th grade.

“I was grounded one night and I found a pair of shoes in my room (new white Vans) and just started doodling,” says Schrager, who is about to enter her junior year at U-Michigan.

“When I showed them to my parents, they loved them. They wanted me to make more.”

So she did.

SEPTEMBER | THE BUSINESS & WEALTH ISSUE AD CLOSE: August 3, 2016 MATERIALS DUE: August 5, 2016 DISTRIBUTION: August 29, 2016

Get close and personal with our town’s movers and shakers Special section: Professionally Speaking

OCTOBER | THE FOOD & WINE ISSUE

From there, one thing led to another in that OMG-high-school sort of way. “All these kids started wearing them,” says her

T H E B O C A R AT O N O B S E R V E R

AUGUST 2014

AD CLOSE: August 31, 2016 MATERIALS DUE: September 2, 2016 DISTRIBUTION: September 26, 2016

61

Our city’s most fabulous restaurants, sommeliers, chefs and more Special section: Cuisine Scene

SUCCESS { { SUPER BOWL CHAMP AND “LIVE” HOST MICHAEL STRAHAN TALKS FITNESS, FAMILY AND AFFINITY FOR SOUTH FLORIDA

J

BY DIANNA SMITH

60

Peek inside Boca Raton’s most exclusive homes and meet their creative designers 57

MOROCCO CAMEL TREK AND HIKING ADVENTURE

T H E B O C A R AT O N O B S E R V E R

HOW A GIFTED STUDENT’S DOODLES MORPHED INTO THE FAMILY BUSINESS likes to draw.

That’s an understatement, really, considering what she’s already done with her doodling. At 20 years old, the Spanish River Community High School graduate is running a college sports-themed sneaker company, also managed by her mother and her mother’s college friend.

Schrager might be studying art and design at the University of Michigan, but she knows the business end of life—marketing campaigns, the five-year plan, the snafus on the manufacturer’s floor...

She’s had a few big-name

AD CLOSE: February 3, 2016 MATERIALS DUE: February 5, 2016 DISTRIBUTION: February 29, 2016

Always Hump Day:

gotta

BY EMILY J. MINOR

MARCH | THE HOME & DESIGN ISSUE

APRIL | THE WOMEN’S ISSUE

emember the old cigarette slogan, “I’d walk a mile for a camel?” How about a 13-day trek through Morocco on a camel?

Prepare for the trip of a lifetime where domesticated dromedaries and 4x4s are the preferred modes of transport when you’re not hiking by foot through exotic Morocco. Accommodations include “spacious” tents for two nights or Morroco-style hotels.

Your trek begins in Casablanca with a welcome dinner at the four-star Hotel Novotel Casablanca. The next morning, it’s off to the Hassan II Mosque, one of the largest and most beautiful mosques in the world, for a tour of architectural treasures led by a local guide. Stop in Morocco’s 17th century capital of Meknes, where you’ll visit ancient mausoleums and delve into the Roman ruins of Volubilis, before heading off to Fez, the oldest of Morocco’s four imperial cities.

On day five the camels get a break— and your hiking boots get broken in. The morning begins with a brisk trek through the cedar forests of the Atlas Mountains, eventually descending into the Ziz Valley

72

Be it by land, air or sea, discover countless ways to explore the world Special section: Men At Work

five, asking how they’re doing.

And he really cares. Not too long ago, Estefan bought a guy a bike because his went missing and he didn’t have money for a new one. Plus, Estefan enjoyed riding in the park with the man, a retiree on a fixed income.

On Estefan’s sometimes breezy commute to work, he often sees the same faces. If he doesn’t whiz by at his appointed time, the local shop owners know he’s probably out of town. Sometimes for business. Sometimes, pleasure.

“You won’t believe this,” says Estefan, talking in that fast, clipped voice his staff warned me about. (“Get ready,” said an assistant, “he talks fast.”) “The same homeless people wait for me every morning,” he says. “They tell me everything that’s happening in town. I talk to them; I look at them. Sometimes it’s the small things that make a difference to someone.”

Though Estefan and his wife do the big things, too.

Since marrying the former Gloria

62

T H E B O C A R AT O N O B S E R V E R

ust minutes after his nationally televised ABC morning show, “Live With Kelly and Michael,” ends for the day, Michael Strahan is behind the scenes of the famous New York City set, sipping his favorite green protein smoothie and chatting on the phone with a writer like they’re old pals.

Strahan is just as cordial off camera (and via phone) as he is in front of one, which is why millions of viewers tune in to him every day.

This likable football star who’s been described by many as a gentle giant (he’s 6’5 and weighs 240 pounds) quips about how envious he is that South Floridians can bask in the sun while people up north freeze.

But that’s not the only reason he loves it here.

“You’ve got to be in shape to live in South Florida,” says the retired NFL defensive end for the New York Giants. “There are too many opportunities to walk around without a shirt on. The weather makes you want to be healthy. It encourages you to have an active lifestyle.”

Hence, the smoothie. It includes

“YOU’VE ONLY GOT ONE BODY SO YOU HAVE TO TAKE CARE OF IT.” — Michael Strahan

spinach, kale and almond milk and he drinks one every day after he’s finished taping the show. It might not sound appetizing but Strahan promises it tastes good. As he’s gotten older, the 42-year-old has traded in junk food for fresh, healthy fare and while he’s not as active as when he was on the field, he makes it a priority to work out for an hour a day, five days a week.

“It’s a great way to relieve stress and tension and it makes you look good,” says Strahan. “When I retired, my back was aching and my shoulders hurt. But for a body that’s been in the NFL for 15 years, I need to keep moving. Now I feel like I’m 25 years old again.”

JANUARY 2014

NOVEMBER | THE GIVING ISSUE AD CLOSE: October 5, 2016 MATERIALS DUE: October 7, 2016 DISTRIBUTION: October 31, 2016

Get to know Boca Raton’s most generous philanthropists and worthy charities Special sections: Holiday Gift Guide and Wonder Women

DECEMBER | THE HOLIDAY ISSUE AD CLOSE: November 2, 2016 MATERIALS DUE: November 4, 2016 DISTRIBUTION: November 28, 2016

The greatest celebrations, gifts and cuisine for the holidays

63

T H E B O C A R AT O N O B S E R V E R

[8]

2016

Media Kit LARGER DIGITAL REACH THAN ANY OTHER BOCA RATON AREA PUBLICATION DIGITAL MEDIA:

The Boca Raton Observer enjoys a tradition of digital innovation.

OUR READERS STAY CONNECTED FOR THE LATEST NEWS AND UPDATES ON EVENTS AND HAPPENINGS IN OUR AREA. OUR DIGITAL EDITIONS CAN BE READ ON THE WEB, ON TABLETS AND ON SMARTPHONES.

CREDIBILITY

INNOVATION

FIRST REGIONAL MAGAZINE TO HAVE AAM-AUDITED DIGITAL SUBSCRIBERS

ONE OF THE FIRST TO DELIVER FREE CONTENT ON APPLE’S APP STORE

COMPLIMENTARY DIGITAL SUBSCRIPTIONS WE EMBRACE THE DIGITAL PLATFORM TO EXPAND OUR AUDITED DISTRIBUTION. T H E B O C A R AT O N O B S E R V E R

[9]

16,000+ 6,600+ DIGITAL SUBSCRIBERS

FACEBOOK FANS

2016

Media Kit 2015/2016 MAJOR EVENT SPONSORSHIPS

Exclusive media sponsorships in the most high-profile philanthropic events

KOMEN SOUTH FLORIDA PINK RIBBON LUNCHEON OCTOBER 1, 2015

SUSAN G. KOMEN SOUTH FLORIDA Woodfield Country Club 400 guests

JAFCO IN MY SHOES LUNCHEON OCTOBER 2, 2015

JEWISH ADOPTION AND FAMILY CARE OPTIONS Boca West Country Club 500 guests

SAKS KEY TO THE CURE CAMPAIGN OCTOBER 15-18, 2015

THE ENTERTAINMENT INDUSTRY FOUNDATION Saks Fifth Avenue Boca Raton

BUSINESS & PROFESSIONAL ICON SERIES EVENTS OCTOBER 15, 2015, DECEMBER 16, 2015, APRIL 6, 2016

12TH ANNUAL GO PINK BREAST CANCER AWARENESS LUNCHEON

LEADERSHIP GIFTS EVENT

LION OF JUDAH LUNCHEON

MEN’S SPRING EVENT

DECEMBER 2, 2015

JANUARY 14, 2016

MARCH 19, 2016

OCTOBER 21, 2015

JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY

JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY

JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY

BOCA RATON REGIONAL HOSPITAL FOUNDATION

St. Andrews Country Club 150 guests

The Polo Club of Boca Raton 400 guests

Location TBD TBD guests

Boca Raton Resort & Club 1,500 guests

WEE DREAM BALL

JEANS, JEWELS & THE J

DECEMBER 4, 2015

JANUARY 30, 2016

SHINE LIKE A STAR SPECIAL NEEDS LUNCHEON

FLORENCE FULLER CHILD DEVELOPMENT CENTERS

LEVIS JCC

APRIL 13, 2016

The Polo Club of Boca Raton 400 guests

LEVIS JCC

MEN’S DIVISION OPENING EVENT OCTOBER 29, 2015

JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY Prime Cigar and Wine Bar 100 guests

WOMEN’S PHILANTHROPY EDUCATIONAL KICK-OFF NOVEMBER 2, 2015

JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY The Polo Club of Boca Raton 200 guests

10TH ANNUAL TENNIS EXTRAVAGANZA

DECEMBER 5, 2015

JEWISH ADOPTION & FAMILY CARE OPTIONS The Polo Club 600 guests

JEWISH FAMILY SERVICES ANNUAL GALA RUTH & NORMAN RALES JEWISH FAMILY SERVICES

NOVEMBER 9, 2015

DONNA KLEIN JEWISH ACADEMY BOOSTER CLUB

Zinman Hall 150 guests

The Polo Club 150 guests

OCTOBER 16, 2015

17TH ANNUAL JACOB’S LADDER AWARD GALA

DECEMBER 10, 2015

JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY

6TH ANNUAL SHOPPING BOUTIQUE & LUNCHEON

Boca West Country Club 400 guests

CHRIS EVERT/RAYMOND JAMES PRO-CELEBRITY TENNIS CLASSIC

NOT MY DAUGHTER… FIND A CURE NOW

NOVEMBER 20-22, 2015

Marriott Hotel Heron Bay 500 guests

Delray Beach Tennis Center and Boca Raton Resort & Club 7,500 guests / 700 guests

CHRIS EVERT CHARITIES

St. Andrews Country Club 600 guests

SANDLER FAMILY MAJOR GIFTS EVENT JANUARY 6, 2016

JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY The Polo Club of Boca Raton 400 guests

MEN’S SPORTS NIGHT OUT JANUARY 11 OR 12, 2016 (TENTATIVE)

JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY Location TBD TBD guests

GEM OF AN EVENING GALA FEBRUARY 6, 2016

JDRF Eau Palm Beach Resort & Spa 400 guests

THE EVENT FEBRUARY 23, 2016

[ 10 ]

APRIL 16, 2016

PINE CREST SCHOOL Broken Sound Club 400 guests

PAC MITZVAH SOCIETY RECEPTION

B'nai Torah Congregation 750 guests

APRIL 18, 2016

JFS REFLECTIONS OF HOPE LUNCHEON

Location TBD 400 guests

FEBRUARY 25, 2016

JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY

RUTH & NORMAN RALES JEWISH FAMILY SERVICES

HOPE & HOME GALA

Boca Raton Resort & Club 500 guests

SOS CHILDREN’S VILLAGE

KIDSAFE FOUNDATION SHINE THE LIGHT SEVENTH ANNUAL GALA MARCH 12, 2016

KIDSAFE FOUNDATION Woodfield Country Club 400 guests

JWF GRANTING WISHES MARCH 16, 2016

Boca Rio Country Club 200 guests

T H E B O C A R AT O N O B S E R V E R

ANNUAL AUCTION HAVANA NIGHTS

JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY

JEWISH WOMEN’S FOUNDATION

*As of September 1, 2015 – Subject to change without notice.

Boca West Country Club 300 guests

APRIL 30, 2016

Boca West Country Club 500 guests

SUSHI & STROLL JUNE/JULY/AUGUST 2016

Morikami Museum & Japanese Gardens 1,000 guests

2016

Media Kit SHOWCASE YOUR BUSINESS Medical

Themed special sections offer a unique opportunity to share your story with our readers

WondeR

plex and robust fall flavors.” For exam-

Setting An Example

ple, the resort’s Lucca restaurant, a tuscan trattoria led by chef Adam Pile, now offers garganelli (Italian pasta) with tuscan kale, roasted butternut squash, Sicilian finger chilies, brown butter and

Ronda Ellis Of Ellis Ged & Bodden, P.A. Makes A Difference On Multiple Fronts

pangratto. Another fall favorite—created by chef Adam Pile—is a crispy pork belly with an apple cider and sweet powalnuts, figs maple bourbon glaze and

Poor has changed my outlook

re-imagined for today,” he says. “Figs

community activist. co-found-

in many ways, especially when

make a brief appearance for about a

ing partner of the ever-expand-

it comes to family and how fortunate we are to have our

of ellis, Ged & Bodden, P.a.

health and simple luxuries—

Ronda ellis has taken on many

like a roof over our heads,” ellis

roles over the past two decades

says. “There but for the grace

and she’s been able to juggle

of God, you know? so it’s a real

them all with a single driving

labor of love.”

philosophy: “no matter how

so is her work tending to the

hard you work, at the end of the

clients of ellis, Ged & Bodden,

day what matters most is how much of a difference you’ve made.” and she’s striving to make a difference on multiple fronts, beginning

with

her

favorite

charity: Food For The Poor, an international

relief

organiza-

tion based in coconut creek.

For three years, ellis has helped

{

{

which dedicates its efforts to

“There’s a special satisfaction that comes from helping others. If I can teach my kids to find that kind of reward in life, I’ve done my job.”

fighting deep-pocketed insur-

hospitals and other medical pro-

ronda ellis

Change Of SeaSOn

edge techniques in his field.

200 Glades Road, Suite 2 Boca Raton, FL 33432 561-395-5544 charleshair.com artashairtransplant.org

boca resort & club, a Waldorf Astoria resort tower with panoramic views of

offering

the ocean; 501 east, a casual, moder-

disaster protection services to

ately-priced restaurant overlooking the

property owners in hurricane-

golf course; Morimoto Sushi bar at

BOCa RatOn ReSORt & CluB celebrates Autumn With enticing New Dishes

develop some of the leadingHe recently returned from Japan and is traveling to

resort, include cielo, at the top of the

sandy

and

ne of the nation’s top hair transplant surgery

has led the way in helping to

Other popular dining venues at the

new York to help hurricane victims

O

specialists, Dr. Glenn Charles

location

when they are fresh and flavorful.”

new offices in new Jersey and

eDucation anD certifications

Past President and Diplomat of the American Board of Hair Restoration Surgery

month, so we put them on the menu

and last year, eGB expanded into disaster recovery, opening

Hair Transplantation Hair Restoration Artas Robotic Hair Restoration FUE (Follicular Unit Extractions)

Internship And Residency: Diagnostic Radiology at Michigan State University affiliated hospitals

“autumn iS my favORite time Of yeaR. theRe aRe heaRty RaguS, gReat SeafOOdS and SpiCeS. inStead Of the BRight SummeR ingRedientS, we›Re mOving intO the mORe COmplex and ROBuSt fall flavORS.”

decades now.

dr. Glenn M. charles

specialties

Medical Degree: Nova Southeastern University School of Medicine

traditional elements of thanksgiving but

active mom. philanthropist.

Dr. Glenn M. Charles Of Charles Medical Group Takes Hair Transplant Surgery To The Next Level

Dr. glenn M. charles

Undergraduate Degree: Michigan State University

tato mash, maple marshmallow, sea salt sage. “I wanted to incorporate some

ing Boca Raton-based law firm

a new you

charles medical group

Women

Cuisine Scene

SPECIAL ADVERTISING SECTIONS:

PrOfiles

Medical PROFILES

“

It’s completely changed his life and now he is able to focus on more important things and not be concerned about his immediate appearance.

”

extract and place the grafts while the ARTASTM is in motion.

“One of the main factors in

office, Dr. Charles volunteers his

to teach others in the field of

the transplantation of any tissue,

time to those who have lost hair

hair transplantation how to use

including hair, is the amount

because of disease or trauma

the ARTASTM Robotic-Assisted

of time out of the body,” says

through the International

Follicular Unit Extraction (FUE)

Dr. Charles, who was the first

Society of Hair Restoration

surgeon to bring the procedure

Surgery’s “Operation Restore.”

technology.

to Florida. “By getting the grafts back into the body quickly, you

surgery using the ARTASTM

SeaGrille at the beach club for fresh

digital imaging to harvest

have a much better chance of

system on a 19-year-old

having that hair follicle survive.”

cancer survivor who lost his

Food For The Poor organize an-

ance companies on behalf of

viders to assess whether they’ve

a wide range of policyholders

been shortchanged on Personal

to house, feed and support

getting stiff-armed on legiti-

Injury

The

that comes from helping othWith the arrival of autumn, Boca Raton’s

seafood. Working with our local fish ven-

follicular units from a patient’s

hundreds of destitute families

mate claims. such efforts in-

program has been able to help

discriminating diners are ready for a ers,” ellis says. “If I can teach my

dors, the SeaGrille menu changes daily

donor area (usually the back

around the world.

clude auditing old, forgotten

medical providers recoup un-

change of seasons. At boca raton kids to find that kind of reward

to provide the freshest seafood special-

and sides of the head). The units

scaring is minimal and the

patient files for doctors’ offices,

paid PIP claims for nearly two

in life, I’ve done my job.”

resort & club’s restaurants, executive

ties. “In all our venues, we seek out fresh,

are then transplanted into bald-

accuracy is unmatched.

chef Andrew roenbeck and his team

local ingredients,” says chef Andrew.

ing areas of the head.

“Working with Food For The

Protection

claims.

Ellis, Ged & Bodden, P.A. is located at 7171 North Federal Highway, Boca Raton.

For more information, call 561-995-1966 or visit ellisandged.

1

Special advertiSing Section

T h e B o c a R aT o n o B s e R v e R

the entrance to the Palm court and

“There’s a special satisfaction

Last year, he performed

The ARTASTM system uses a robotic arm and sophisticated

nual galas that raise money

prone Florida.

When he’s not seeing patients at his Boca Raton

Brazil and Malaysia this year

The technique is precise, the

Dr. Charles also performs

hair because of radiation treatments when he was 12.

“It’s completely changed his life and now he is able to focus

Dr. Charles and his team

beard and eyebrow transplants.

on more important things and

tect Addison Mizner, boca raton resort

have taken the procedure a

“They are becoming quite

not be concerned about his im-

exciting array of fresh dishes that high-

& club—open to Premier club members

step further by being able to

light the season’s culinary splendors.

and hotel guests—provides a luxurious

have created new fall menus in all of

Opened 87 years ago by famed archi-

the resort’s 10 restaurants, offering an

“Autumn is my favorite time of year,”

waterfront setting for special events and

says chef roenbeck. “there are hearty

world-class dining in both formal and

ragus, great seafoods and spices. transi-

casual settings. And, if you›re in the

tioning from the bright summer ingredi-

mood for a warm autumn dish, try beets,

ents, we’re moving into the more com-

Chef adamJoe pile Coletto

Special advertiSing Section

popular,” he says.

mediate appearance,” he says.

M Ay 2 0 1 4

1

fennel, carrots and toasted pistachios paired with creamy burrata (Italian

The Boca Raton Resort & Club is located at 501 East Camino Real, Boca Raton. For more information, call 888-543-1277 or visit bocaresort.com.

cheese)—another delicious way to celebrate the change of seasons.

OctOber 2013

93

These informative profiles are the perfect vehicles to reveal expertise, service and philosophy and help set the advertiser apart from others in their field. Each profile will be prepared by a professional writer who will conduct an interview. Advertiser will provide a professional high-resolution portrait that enhances their story.

MEDICAL PROFILES

PROFESSIONALLY SPEAKING

FEATURING DOCTORS, DENTISTS, HEALTHCARE PROVIDERS AND FACILITIES

FEATURING FINANCIAL EXPERTS, ATTORNEYS AND OTHER LICENSED ADVISORS

CUISINE SCENE

Published in the January and May issues

FEATURING RESTAURATEURS, CHEFS AND MAITRE D’S

MEN AT WORK

Published in the October issue

FEATURING LOCAL BUSINESSMEN

Published in the March and September issues

WONDER WOMEN

Published in the February

FEATURING FEMALE LEADERS AND PHILANTHROPISTS

and August issues

Published in the April and November issues

T H E B O C A R AT O N O B S E R V E R

[ 11 ]

2016

Media Kit One Restaurant For Every 236 Residents

CHOSEN THE MARKET: BOCA RATON

The Boca Raton area is a leading market of affluence in the U.S.

18

PRIVATE/ PAROCHIAL SCHOOLS & THREE UNIVERSITIES

AS BEST CITY TO LIVE IN KNOWN FOR ITS AFFLUENT SOCIAL COMMUNITY AND HIGH-INCOME DEMOGRAPHIC

FLORIDA

MARKET IN THE COUNTRY

FOR LUXURY HOME SALES

Close proximity to Miami, home to some of the most significant luxury, culinary and Show and Art Basel — and the financial gateway to Latin America and the Caribbean

Boca Raton’s society scene ranks amongst the most active in Florida, featuring nearly 100 galas along with a symphony, ballet, theaters, museums, festivals, collegiate sports, boating and much more.

HOME TO MANY LARGE CORPORATIONS: SOURCE: Greater Boca Raton Chamber of Commerce, CreditDONKEY, Forbes, Movoto Blog

BEST-DRESSED SMALL CITY IN AMERICA

cultural events in the U.S. and the world — South Beach Wine & Food Festival, Miami Boat

TOP

1

2

nd

ADT, BLUEGREEN, CAREERS USA, LXR, NCCI AND OFFICE DEPOT

#7}

T H E B O C A R AT O N O B S E R V E R

[ 12 ]

THIRD-WEALTHIEST CITY IN FLORIDA

on Forbes’ list of America’s Millionaire Capitals

2016

Media Kit THREE AAA FIVE DIAMOND HOTELS THE MARKET: PALM BEACH COUNTY

The Boca Raton Observer reaches the quintessential luxury market.

1,1

TENNIS COURTS

America’s First Resort Destination established in 1894

One of the world-class shopping destinations in the South with the world’s most luxurious brands housed on Worth Avenue and in Town Center and The Gardens

170

47 MILES OF PRISTINE BEACHES

2,000 square miles in size— larger than both Rhode Island and Delaware

GOLF COURSES

200 FLORIDA’S CULTURAL CAPITAL

THIRD MOST POPULOUS FLORIDA COUNTY WITH

25 1,345,652

THEATERS, MUSEUMS AND ENTERTAINMENT VENUES

INHABITANTS

Palm Beach County’s cultural scene is booming with the Kravis Center for the Performing Arts, Norton Museum of Art, Boca Museum SOURCE: Discover Palm Beach County

HOME TO

of Art, The Wick Theatre and Mizner Park Ampitheater

T H E B O C A R AT O N O B S E R V E R

[ 13 ]

OF THE FORBES

400

LIST

2016

Media Kit MECHANICAL SPECIFICATIONS SIZE WIDTH x HEIGHT 2 PAGE SPREAD

NON-BLEED

16.75” x 10.875”

15.75” x 9.75”

FULL PAGE 8.375” x 10.875”

Bleed—add .125” on all sides

PAGE SIZE/TRIM

8.375” X 10.875”

2 PAGE SPREAD BLEED

16.75” X 10.875”

Bleed—add .125” on all sides

NON-BLEED 7.375” x 9.75”

¹/3

SQUARE VERTICAL

23

/

½ VERTICAL

4.75” x 9.75”

3.5” x 9.75”

4.75” x 4.75”

½ HORIZONTAL 7.25” x 4.75”

Electronic High-Resolution PDF files with embedded fonts are the preferred file for-

Two page spreads should be provided as two individual facing pages using bleed and trim specifications shown.

2 PAGE SPREAD NON-BLEED

15.75” X 9.75”

Please provide document as two individual facing pages and keep graphics and type at least 1/4” from outside edges.

FULL PAGE BLEED

8.375” X 10.875”

Please provide document as 8.375” x 10.875” and add 1/8” bleed on all sides beyond page.

FULL PAGE NON-BLEED

7.375” X 9.75”

2/3 VERTICAL

4.75”

X 9.75”

1/2 VERTICAL

3.50”

X 9.75”

1/2 HORIZONTAL

7.25”

X 4.75”

1/3 SQUARE

4.75”

X 4.75”

mat. Native files created in InDesign should be exported as an .IDML file. Photoshop or Illustrator files should include fonts or have text rasterized or outlined. Files sent via email, including fonts, should be packaged and compressed. Files via email should be sent to production@bocaratonobserver.com. For larger files we encourage the use of hightail.com, a free digital delivery service via the Internet.

If ad needs to be resized, a production charge will be assessed. All images used must be a minimum of 300 dpi at final print size. Images must be saved as a TIFF, JPEG or EPS in CMYK. Ads can be supplied by CD and MUST be accompanied by Copyright © 2014 by A&A Publishing Corp. All rights reserved.

a proof. Please keep all type at least 1/4” from actual page size/trim on all sides.

T H E B O C A R AT O N O B S E R V E R

[ 14 ]

THE BOCA RATON OBSERVER Boca Raton, Florida 33487

2014 AUDIT REPORT Method of Circulation for Analyzed Non-Paid Circulation: Market Coverage copies are delivered to individual recipients via USPS and electronically. Non-Paid Bulk copies are delivered to designated locations and made available for pick-up.

AVERAGE CIRCULATION FOR 12 MONTHS ENDED DECEMBER 31, 2014: 1. TOTAL AVERAGE ANALYZED NON-PAID CIRCULATION

Audited Publisher’s

Analyzed Non-Paid Circulation: (See Explanatory) List Source Market Coverage Print Digital (Replica)

Circulation

Statement Claim

Difference

% of Difference EXPLANATORY

24,001 24,001 16,260 16,260

Total Market Coverage Delivered with Host Products Non-Paid Bulk

40,261 595

595

Total Analyzed Non-Paid Circulation

40,856

40,856

Average non-analyzed non-paid circulation for the 12 month period: 2,538 copies per issue.

40,261

DESCRIPTION OF DIGITAL (REPLICA) — The Digital Edition is identical to the print product in format and advertising content.

Market Coverage Copies, averaging 40,261 copies per issue (24,001 Print copies; 16,260 Digital Issue copies), represent copies delivered to homes or businesses on an issue-to-issue basis. Consecutive issuance is not measured.

2. ANALYZED NON-PAID CIRCULATION BY ISSUE

Audited Circulation

Publisher’s Statement Claim

Total Total Publisher’s

Digital Audited Digital Statement Issue Print (Replica) Circulation Print (Replica) Claim Jan. Feb. Mar. Apr. May June/July Aug. Sept.

Oct. Nov. Dec.

26,676 15,414 42,090 26,513 15,184 41,697 26,403 15,348 41,751 26,366 15,474 41,840 22,682 16,314 38,996 23,157 16,858 40,015 23,056 16,696 39,752 22,866 16,520 39,386 22,864 16,356 39,220 22,740 16,448 39,188 27,233 18,250 45,483

26,676 15,414 42,090 26,513 15,184 41,697 26,403 15,348 41,751 26,366 15,474 41,840 22,682 16,314 38,996 23,157 16,858 40,015 23,056 16,696 39,752 22,866 16,520 39,386 22,864 16,356 39,220 22,740 16,448 39,188 27,233 18,250 45,483

Total Average Circulation

24,596 16,260 40,856

24,596 16,260 40,856

Non-Paid Bulk, averaging 595 copies per issue, represents copies distributed in bulk to designated locations for pick-up by patrons.

To Members of the Alliance for Audited Media: We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with AAM’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances.

In our opinion, the total average analyzed non-paid circulation for the period shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects material to average analyzed non-paid circulation.

Alliance for Audited Media

3. TOTAL AVERAGE CIRCULATION

43,394

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