YOUR EXCLUSIVE MARKETING PLAN
We Sell Louisville IT’S ALL ABOUT YOU THAT’S WHY WE SELL MORE HOMES
...and Southern Indiana too! 10525 Timberwood Circle Louisville, KY 40223 502-992-4203
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THE SOKOLER-MEDLEY TEAM
502.992.4137 WeSellLouisville.com
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THE SOKOLER-MEDLEY TEAM 3
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502.992.4137 WeSellLouisville.com
THE SOKOLER-MEDLEY TEAM 4
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Our WHY In Loving Memory Norine Sokoler 1955 - 2016
"Wife, Daughter, Mother, Grandmother, Aunt, Sister, Nana, and Mama. Her light and radiance will be a part of all the lives she has touched. Shine On!" 502.992.4137 WeSellLouisville.com
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Our WHY
The Sokoler Team and RE/MAX Properties East are committed to giving back locally! We donate to the Childrens Miracle Network on your behalf when we sell your home! Norton Children's Hospital is our local CMN Hospital!
Thank You Certificate of Recognition Presented to
MiRaCle PaRTNeR Marie Osmond Co-Founder
Thank you for making a difference in the lives of children.
John lauck President and CEO
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The Sokoler "Team" Advantage
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The Sokoler "Team" Advantage
Team of Agents Admin Team Marketing Team Photography Team Inside Sales Team Follow Up Team Here For You!
502.992.4137 WeSellLouisville.com
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A Team of 20+ and... Barbara Corcoran!
The Sokoler Team
Advantage 502.992.4137 WeSellLouisville.com
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OUR TEAM'S CORE VALUES • Concierge Service - With a WOW factor and a one stop shop for Lenders, Inspectors and Contractors. •
I ntegrity - Honesty. We work around the clock to get the best results for our clients.
Power of the Team - Not just your • average realtor. Being a team assures there is always someone available when you need them as well as offering combined experience to work through each deal to the best possible end result. Consistency - Congruency. Same work • ethics, systems in play to keep us on track. •
Of all the Greater Louisville Associates of Louisville (4,100 Realtors) The Sokoler-Medley Team Ranked:
2011 - 2020
Technology Driven - Embrace change
and growth with technology.
OUR TEAM MISSION STATEMENT Our strength is generated from our 1. commitment to our clients, our industry and our community. 2. We are committed to providing our clients with the highest quality service possible. 3. We always strive to be on the “cutting edge” of our profession.
502.992.4137 WeSellLouisville.com
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THE SOKOLER-MEDLEY TEAM 10
Professional Photography
502.992.4137 WeSellLouisville.com
THE SOKOLER-MEDLEY TEAM 11
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Exclusive Walking Tour “ Bob and son Greg have been doing Videography and Photography for a combined 55 years. Having that skill in house is a major advantage over the competition ”
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THE SOKOLER-MEDLEY TEAM 12
Is Your Home Vacant? We can now stage your home VIRTUALLY!
LOOK AT THE DIFFERENCE!
502.992.4137 WeSellLouisville.com
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Drone Photography Did you know it is illegal to use a drone for Real Estate Photography? Unless your agent has an exemption from the FAA or a License
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THE SOKOLER-MEDLEY TEAM 14
3D Photography Now Available A 3D birds eye view will allow buyers to see your home unlike any other!
Or, see the floor plan for any level of the home
502.992.4137 WeSellLouisville.com
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THE SOKOLER-MEDLEY TEAM 15
The Sokoler - Medley Team
Experience
Working with The Sokoler-Medley Team assures you a smooth transaction from list to close and beyond. We want you as clients for life!
Call now! 502-992-4137
502.992.4137 WeSellLouisville.com
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5 Reasons a Home Sells 1. Location 2. Price 3. Terms 4. Condition 5. The Agent
Is Your Price on Target? If you are getting: OFFERS: Your asking price is right where it should be SHOWINGS BUT NO OFFERS: Your price is 4%-6% off DRIVE-UPS ONLY & A FEW SHOWINGS: Your price is 6%-12% off DRIVE-BYS ONLY: Your price is more than 12% off
502.992.4137 WeSellLouisville.com
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!WARNING! The Danger
to Overpricing Going high just to see if you can get a better price is bad strategy. Below are several consequences if you don’t price your home correctly from the start. Y OU WILL LOSE THE EXCITEMENT THAT A NEW LISTING GENERATES. Realtors are working with buyers who are aware of what is currently on the market and are waiting for something new to be listed. Therefore, the most activity will take place in the first 30 days of a new listing. Your home will probably receive its highest and best offers during this time. YOU WILL LOSE QUALIFIED PROSPECTS! Qualified buyers will view the properties that are priced within their purchase power range, knowing that they cannot afford anything above their price range. If your home is priced too high, qualified buyers who would otherwise be making offers on your home will be out viewing other homes. They will never see or know about yours. O VERPRICING HELPS SELL OTHER, MORE COMPETITIVELY PRICED HOMES FIRST. Your home may be used to demonstrate the good value of other properties. Remember, our goal should be to offer the best condition at the best price. Your objective should be to enter the market in a position that will attract
prospects, not drive them to other homes. YOUR HOME MAY BECOME STALE ON THE MARKET Prospects may wonder why your home has been on the market so long or if something is wrong with the property, even after you lower the price. You may even have to settle for less than market value. A house takes on a reputation surprisingly fast, so make the most of your entry into the market. YOU LOSE A STRONG NEGOTIATION POSITION When your house is on the market a long time, you lose negotiation power, both financially and psychologically. Prospects won’t rush to make an offer on an overpriced property, and you may feel compelled to accept less when they finally do. APPRAISALS PROTECT BUYERS FROM OVERPRICING If you do get an offer, the contract may fall through at the last minute because of appraisal problems. The lender must justify the price to the market and your Realtor must be able to defend your price to the appraiser.
502.992.4137 WeSellLouisville.com
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Marketing Plan
MOST SUCCESSFUL AGENTS DO THIS:
IN ADDITION, THE SOKOLER-MEDLEY TEAM DOES THIS:
Determine your Property’s fair market value
Setup 24/7 Home Information Line w/ follow-up
Analyze recent local sales and current listings Professional Photographer For All Listings Complete a detailed inspection of your Property Create Internet Based Video Tour Signage in Yard
Create 3D Virtual Tour Tour
Enroll Property in Multiple Listing Service
Get instant feedback online with our Centralized
Notify all agents in Louisville Board of Realtors
Showing Service
with prospect match about new listing via 24/7, Internet Based Home Seller Activity Tracker Exclusive World Wide Referral Program e-mail Take photos inside and outside
Home advertised to our extensive buyer database
Utilize Keybox to facilitate showings
Free Moving Van Syndicate Video and Listing to over 50 top Websites
502.992.4137 WeSellLouisville.com
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Internet Marketing The Sokoler-Medley Team Websites are at the top of Search Engines. This means: • More Buyers Looking • Faster Sale • More Money There are between 30 and 50 million people who surf the Internet. Using this powerful tool, we can pique the interest of thousands of potential buyers. The Multiple Listing Service is just the beginning. We will also list your home on the following Web sites:
www.weselllouisville.com
95% of people start their home search on the internet!
www.welistlouisville.com
502.992.4137 WeSellLouisville.com
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www.425-6000.com
www.remax.com
www.zillow.com
www.realtor.com
wwwbobsokoler.com
www.louisvillepropertysearch.com
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THE SOKOLER-MEDLEY TEAM 21
www.welovelouisville.com
www.weresellinglouisville.com
www.wesupportlouisville.com
www.louisvillerealestatenews.com
www.bobshousesearch.com
www.bestlouisvillehomebuilders.com
502.992.4137 WeSellLouisville.com
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Marketing : Social Media THE SOKOLER-MEDLEY TEAM POSTS OUR LISTINGS TO ALL THE MAJOR SOCIAL MEDIA SITES AND THEN SOME
502.992.4137 WeSellLouisville.com
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Marketing : Social Media
We Sell Louisville
Youtube
Vimeo
Twitter 502.992.4137 WeSellLouisville.com
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THE SOKOLER-MEDLEY TEAM 24
Marketing : Mobile
WITH OVER 95% OF CONSUMERS STARTING THEIR HOME SEARCH ONLINE; AND WITH THE GROWTH IN USE OF SMART PHONES TO BROWSE THE WEB. THE SOKOLER MEDLEY TEAM UNDERSTANDS THE IMPORTANCE OF MOBILE ACCESSIBILITY. OUR LISTINGS ARE MOBILE FRIENDLY ACROSS ALL SMART PHONE PLATFORMS!
502.992.4137 WeSellLouisville.com
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Marketing : Mobile
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THE SOKOLER-MEDLEY TEAM 26
What They Say About Us!
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THE SOKOLER-MEDLEY TEAM 27
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What They Say About Us!
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THE SOKOLER-MEDLEY TEAM 28
To Start : 150 Things We Do Better! 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75.
Search Full legal name(s) of owner (s) with current mailing address Search Property reference location and description Book/ Page/Block/Lot/ Sub-lot Search for Recorded square footage Help find Annual tax bill amount Search Sales and mortgage history Search Liens and encumbrances Provide a list of schools serving the property Proximity to shopping, highways, entertainment Research active homes competing for the same buyers Research comparable homes that have received offers Research comparable homes that have recently sold Figure absorption rate in your area Compare the homes that have sold to the ones that haven’t and analyze the differences. Research and verify legal description of property Talk to other agents who have listings in the area. Pull old MLS listing info (If Applicable) Discussion in detail about your motivation for the move. Go over any improvements you have made to the property. A list for us and a second stating associated costs for you. Information on what attracted you to the property, what you like both best and least. Your opinion on what you think the property would bring in the current market. Go over what costs are seller responsibility, when they are payable, how and to whom. Go over with you what the market has been doing in your neighborhood, area, and city. Talk about the facts and figures related to how buyers are finding their new homes quoting various sources. Discuss what most realtors do compare to what we do. Discuss Agency Relationships and how they benefit you Go over the recent sales and pending sales with you. Discuss your target market and how best to reach them. Go over the best pricing strategy to reach your goal. Discuss marketing to the largest group possible and how. Confirm lot size by obtaining a survey from you if available. Get a copy of the floor plan from you if available to be made available to other realtors with the listing. Review recent appraisal if available. Get HOA paperwork filled out by you including all fees and contacts. Obtain lead based paint disclosure if necessary by law. If the property is rented get a copy of all leases, verify rents and deposits. Obtain showing instructions to be posted for all realtors’ information. Go over all details of your property to fill in the data input sheet that will become part of your official listing. Get a list of all contact methods for you in order or preference. Go over the seller’s disclosure with you and explain the necessity of filling out accurately to the best of your knowledge and why. Go over details of where your move will take you and how The Medley-Sokoler Team can help you. If moving out of the area go over how we can research top Realtors in the area you are relocating to Conduct a staging consultation Provide a list of contractors and vendors you may need Discuss safety of the lock box Explain how "Showingtime" works so set up showings Set up a time to have professional high definition pictures and video taken of your property. Place a FOR SALE and a 24/7 CALL SIGN in your yard. Obtain a key and put it in a lock box in or near your door. Confrim how you would like to be contacted for showings. (Call, E-Mail or Text) Go over how to have your home prepared for each showing. Set up a home warranty on your property to protect you during the listing period and the buyer for up to 12 months after. Enter property data from contract sheet to the MLS Write a description of your property. Enable reverse prospecting feature on the MLS Make sure it is mapped correctly. Provide you a copy so you can proof read and add input. Electronically submit the information to the MLS. Scan and provide copies of all paperwork to you for your records. Send email to all registered buyers in our data base looking for a property with the attributes yours offers. Present your home to other realtors at office meetings. Decide if your home is a candidate for an open house. If applicable prepare a marketing flyer. Prepare extra copies of the seller’s disclosures. Convey any listings changes to the MLS promptly. Request then forward all feedback from showings of your property. Keep you abreast of interest rates and possible marketing adjustments that may aid in a sale. Notify you immediately of any offer, potential offer or needs related to the same. Shoot HD Pictures Shoot HD video of home. Edit video creating one of the most dynamic marketing videos in the United States. See www.LouisvilleHomesTV.com Review, professionally edit, adjust, and balance pictures. Immediately upload all photos and video tours to the MLS. Syndicate your listing to hundreds of websites. Confirm upload and “Enhanced Positioning” of pictures to www.Realtor.com, www.Trulia.com and www.Zillow.com. Syndicate Videos to marketing partners
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To Start : 150 Things We Do Better! 76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98. 99. 100. 101. 102. 103. 104. 105. 106. 107. 108. 109. 110. 111. 112. 113. 114. 115. 116. 117. 118. 119. 120. 121. 122. 123. 124. 125. 126. 127. 128. 129. 130. 131. 132. 133. 134. 135. 136. 137. 138. 139. 140. 141. 142. 143. 144. 145. 146. 147. 148. 149. 150.
Also syndicate to sites: Based on popularity our team may add or delete websites to get the most exposure Upload walking tour to www.youtube.com Post about your listing across multiple social media sites Blog about your listing on over 15 sites to help increase SEO Submit your home to Craig’s list. Daily research on most up to date marketing strategies for your listing Create a URL code for your 24/7 sign. Monitor Social Media Feedback Help you prepare a utility cost sheet on your home in advance. Buyers will ask for that information. Have our lenders prepare a financing sheet with several methods of financing available on your home. Please remove shoes or put on booties sign upon your request. Follow up with agents who have shown your home. Create specialized AD’s to be posted on Craig’s List and other sites promoting open houses and price reductions. Prepare a monthly market analysis update on activity in your area. Discuss marketing ideas with masterminds groups across the nation. Present listing and discuss potential buyers during weekly team meeting. Field any direct calls to screen potential buyers and protect you from lookie loos. Return all calls about listing available 24/7 with team concept We contact you constantly with feedback and updates Set up open house and staff it. If price is changed we send out a blast to previous showing agents Discuss strategies if property is not receiving showing requests. Follow up with buyers agents to get the most accurate feedback possible We ensure that all showing instructions are being followed Receive and review all offers to purchase contracts submitted. Contact buyer’s agent to verify buyer’s qualifications. Get a pre-approval letter or proof funds to accompany all offers. Go over any and all offer(s) in detail and discuss options. Verify that buyer is pre- qualified if letter did not accompany offer. Negotiate best price and terms as they fit your needs. Prepare and convey counter offers, acceptance or amendments to buyer’s agent. Make sure Title Company gets a copy of the accepted offer. Record and promptly deposit Earnest money as noted on contract. Make sure you have a copy of the fully executed contract. Change MLS status to "Active" Under Contract. Make sure buyer’s agent receives a copy of the fully executed contract. Turn in all paperwork to be downloaded to paperless pipeline. Change MLS status to pending. Coordinate inspections which can include home, pest, radon and any others deemed necessary. Discuss expectations for what may be in the repair request Review buyer’s repair request with you. Request a copy of the inspection report to discuss what the major issues could be if any Assist in negotiations of repair request. Keep in contact with lender and keep you updated on status. Supply list of respected contractors. Send accepted repair negotiations to lender to proceed with ordering appraisal. Follow up with lender on appraisal. Get your preferred closing date and try to coordinate with buyer and lender. Make sure all paperwork is complete for closing purposes. Make sure you receive a copy of the closing statement as soon as it is received Insure all parties know when and where closing will take place. Schedule buyer’s final walk through with buyer’s agent Supply buyer’s agent with receipts of possible repairs completed. Review the HUD1 assuring all amounts are correct. Help explain what a HUD1 is if lender has not Order Title work Do any necessary paper work for unusual contract terms (It happens more times than not!) Make sure home warranty is provided for transfer at closing. Make sure escrow check is provided at closing Help negotiate timing of closing on the home you are selling with the one you are buying to make it a smooth as possible transition. Over communicate with you and the lender to ensure a smooth closing. Discuss expected "move out" time frame with you Assist in resolving any title disputes Remind seller to notify utility company to stop service and perform a final read. Attend closing with you. Change MLS to SOLD. Answer questions about home warranty claims. Respond to any follow up calls and provide any additional information required from the file. We will fill out all necessary paperwork Get the release signed by all parties Ensure the return earnest money deposit. Re-Activate your listing from "pending" to "active" in all listing services. Re-Call any backup offers / clients that showed interest in the property previously Re-Push listing to all video and social media syndication sites Go through contract negotiations with you again.
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Real Estate Success Stories “You both did a wonderful job guiding us through the buying/selling process; holding our hand when necessary and being responsive to our needs and questions. You fulfilled everything you said you would do.” “I would highly recommend Bob Sokoler as your agent. He always got right back with me when I had a question, either by phone or email.” “We have used Bob to buy and sell multiple times and each time we are impressed even more. He is very willing to help in all aspects of the selling process.” “You could not find a more honest person to handle your Real Estate needs.” “I have moved many times in the past 40 years...A lot of Real Estate agents have come my way but Bob is the best!” “I am happy in my home and would recommend Bob to anyone who is interested in having the best Real Estate agent in the business.” “He continues to check in with me every so often to say hello and ask how everything is going... He doesn’t make you feel like you were just a customer. “Bob and his entire team were absolutely wonderful! Their knowledge and expertise through the processes of buying and selling our homes was unmatched.” “It became immediately obvious to me that this team is one of a kind...These are top notch people
who will blow you away if you give them a chance. Let them stop by your place for 5 minutes...you won’t regret it!” “There is not another Realtor that can negotiate or market your home as well as Bob. His quick responsiveness is like no other. SOLD!”
502.992.4137 WeSellLouisville.com
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Relocation Specialists MORE OUT-OF-TOWN BUYERS The Sokoler-Medley Team is affiliated with the largest relocation companies in the industry. This means that they work with more out-of-town buyers than many other companies. This is a major benefit to you when selling your home. OCAL CORPORATIONS UTILIZE OUR SERVICES L The Sokoler-Medley Team is very active in servicing the relocation needs in many of the finest local and national corporations. Listed below are just a few of the corporations A few Relocation Companies the Sokoler-Medley Team has worked with: • General Electric • RE/MAX International Relocation • CHA Relocation Management Inc. • Primacy Relocation • Piedmont Relocation • UPS • Ford • Relocation Resources Inc. • Brown and Williamson • Commonwealth Aluminum • Prudential Relocation • University of Louisville • Super Star Network • Sunbelt • Yum!
“Out-of-Town buyers are ready, willing, and able to buy... It’s important to work with the company and the real estate agent who can bring these buyers to your home.”
THE SOKOLER-MEDLEY TEAM 32
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Things You Should Know About and Its Agents • World Leaders with over 4,400 full service offices • Outsell other companies 3 to 1 RE/MAX stands for Real Estate MAXimums • Maximum Experience • Maximum Market Exposure • Maximum Service
RE/MAX PROPERTIES EAST MARKET SHARE 25
20
15
10
5
0 RE/MAX 22.54
Semonin 10.49
Keller Williams 9.05
Century 21 4.80
Coldwell Banker 4.40
Prudential 2.24
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Selecting an Agent:
Questions to Ask Prospective Realtors QUESTIONS
SOKOLER-MEDLEY TEAM
How long has your team sold Real Estate?
20+ Years
How many homes have you sold in the last 12 months?
397
What is your dollar volume of sales in the past 12 months?
$80,615,013.00
What is your average sales price?
$207,741
What is your suggested list price to sales ratio vs. the market?
98.24% of list price vs. the market at 97.48%
How much are you willing to spend on marketing?
We spend more money on marketing homes than any other team/agent.*
ow often and in what way will I H be contacted regarding progress on my home?
That’s up to you - We will set up a personal website with up to the minute updates so you can watch your home be sold online, with biweekly reminders to log-in.
May I see a sample brochure of past home sold?
Yes. One is included in our listing presentation.
hat is your background in the W Real Estate business?
Our background, achievements and honors are extensive. Please see Meet the Team for details.
I f you list my house, when would the marketing begin and how?
Immediately - Please see Marketing Plan for details.
AGENT 2
AGENT 3
*Ask us for a list of marketing expenses at the listing presentation.
502.992.4137 WeSellLouisville.com
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QUESTIONS
SOKOLER-MEDLEY TEAM
How many buyers are you currently working with?
We have a special program where buyers are emailed immediately all our new listings.
Do you have a computerized follow-up system to keep track of all your buyers?
We are totally computerized.
What referral networks for outof-state buyers do you belong to?
We are affiliated with the largest relocation companies in the industry. Ask for more info at the listing presentation.
Do you have a list of references to call?
Yes
Do you tele-prospect in my neighborhood and the neighborhoods of potential buyers to find buyers for my home?
AGENT 2
AGENT 3
Yes
Can you help me prepare my home so it shows to its best advantage?
Yes
o you allow me to cancel my D listing at any time?
Yes- W/ our "Guaranteed Sales Program!"
Do you have full-time Buyer Specialists to assist in showing my home at a moments notice?
Yes
When are you available to take my calls and show my home?
24/7
Do you have a team to help handle the multitude of details associated with each real estate transaction?
Yes! You get a team of 12 for the price of one agent!
Do you have a moving truck?
Yes!
502.992.4137 WeSellLouisville.com
THE SOKOLER-MEDLEY TEAM 35
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Tips for a Fast Sale 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Clean every room Turn on all lights Open all drapes, shades and blinds Turn on air conditioner or light fireplace Turn tv off and have soft music playing Take the pets for a walk Maintain a low profile Clean closets Clean and repair furnace Organize basement, attic and garage
502.992.4137 WeSellLouisville.com
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The Purpose of Feedback WHEN AN AGENT SAYS:
THE AGENT MEANS:
“The Buyer thought the house was too small.”
The Buyer found larger homes for the same price.
“They liked the house but bought another one.”
They found other homes that were better values.
“They liked the house but bought a new home.”
Buyers will pay 10-15% more for a new home.
“They didn’t like the carpet.”
Replace or clean the carpet because of age or color.
“They thought the yard was too small,
They found other homes with larger yards,
the street was too busy . . .”
quieter streets .
“They didn’t like the floor plan.”
The home needs to be decluttered.
We contact the agents who showed your home to: • Obtain an objective evaluation that might help us to better market your home. • Answer any questions or concerns the Buyer may have expressed so the house will be reconsidered. • Keep your home at the top of their mind awareness.
Note: Don’t expect Agents to give a full critique of the house. If they showed 15 houses that day, they honestly may not remember it in detail. They usually remember things that were extremely obvious. Also, if an Agent doesn’t respond to us, it means the Buyers are not interested.
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THE SOKOLER-MEDLEY TEAM 37
The Selling Process 1
Preparing the Home for Sale
2
Preparing the Home for Showing
3
Showing Feedback
4
21 Day Recap
5
Offers
6
Inspections
7
Termite Inspections
8
Lag Period
9
Transfer Utilities
10
Coordinate Closing Date, Time and Place
11
Final Walk-Thru Inspection
12
CLOSING DAY!
502.992.4137 WeSellLouisville.com
THE SOKOLER-MEDLEY TEAM 38
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That's a Good Idea! PROPERTY INSPECTIONS Property inspections are very common and welcome in the sale of homes. Buyers will include a provision in the sales contract which gives them the right to conduct physical and environmental inspections. Once the inspections are complete, the Seller may be asked by the Buyer to repair or replace items which are found to be unsatisfactory. The terms and conditions of the contract will have a direct affect on how a Seller should respond to the Buyer’s request. A “Pre-Listing Inspection” of the property by the seller is becoming very popular. A Pre-Listing Inspection will not eliminate the Buyer’s right or desire to have a “PostContract Inspection” according to the sales contract. The benefits come from knowing what unsatisfactory items might exist in your home and having the opportunity to repair or replace these items so they don’t become an adverse factor in negotiating the sale. The “Post Contract Inspection” can be stressful for a Seller. However, it also provides protection for the Seller. After the Buyer completes the transaction and takes possession of the home, the existing inspection report can be important in the event a problem should develop with the property.
"Home Warranties can give buyers a more secure feeling with the property." conditioning, as well as the washer, dryer, oven, refrigerator and other items. With so much that can go wrong, a home warranty gives you peace of mind. Depending on the age and condition of your property, you may consider offering a Home Warranty to prospective Buyers. Home Warranties can give Buyers a more secure feeling with the property. The choice is yours. Should you not purchase a Home Warranty, the Buyers still have the option to acquire the coverage themselves. Consider a home warranty as a benefit to you and an added amenity to your prospective Buyer.
HOME WARRANTY Whether selling or buying a home, you can’t predict when problems will arise. They seem to happen when you’re least prepared. Unplanned home repair expenses put tremendous strain on a family trying to sell a home. A home warranty gives you the protection you need. It covers breakdowns in major systems like plumbing, electrical, heating and air
502.992.4137 WeSellLouisville.com
THE SOKOLER-MEDLEY TEAM 39
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Put Yourself in Their Shoes If you were the buyer, what features would most excite you about your property? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Would you consider starring in a video promoting your house?
502.992.4137 WeSellLouisville.com
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Your Concerns What concerns you the most about selling your home? Please take a moment to complete the survey below. Comments
0 - Not Concerned / 5 - Very Concerned
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Open House
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Inconvenience
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Possession
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5
Pricing
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5
Closing Costs
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5
Security of Your Home
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5
Salability
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Negotiating Offers
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Listing Contract
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502.992.4137 WeSellLouisville.com
THE SOKOLER-MEDLEY TEAM 41
EXCLUSIVE MARKETING PLAN
5 Reasons why not to list your home FOR SALE BY OWNER 1. There Are Too Many People to Negotiate With- Negotiations Here is a list of some of the people with whom you must be prepared to negotiate if you decide to For Sale By Owner: The buyer who wants the best deal possible The buyer's agent who solely represents the best interest of the buyer The buyer's attorney (in some parts of the country) The appraiser if there is a question of value keeping the sale in tact The home inspection companies which work for the buyer. The List can and usually does get longer!
2. Exposure to Prospective Purchasers Recent studies have shown that 88% of buyers search online for a home. That is in comparison to only 21% looking at print newspaper ads. Where do buyers find the home they actually purchased? 43% on the internet 9% from a yard sign 1% from newspaper
3. Safety Many people selling a home have full time careers. That leaves a spouse or child home alone or in a vulnerable spot.
4. FSBOing has Become More and More Difficult- Legal Risks The paperwork involved in selling and buying a home has increased dramatically as industry disclosures and regulations have become mandatory. This is one of the reasons that the percentage of people FSBOing has dropped from 19% to 9% over the last 20+ years. The big issue I have with this: You can Be Sued!
5. You Net More Money when Using an Agent Many homeowners believe that they will save the real estate commission by selling on their own. Realize that the main reason buyers look at FSBOs is because they also believe they can save the real estate agent's commission. The seller and buyer can't both save the commission.
RE/MAX Properties East 10525 Timberwood Circle Louisville, KY 40223 502.992.4203 Info@WeSellLouisville.com www.WeSellLouisville.com www.WeSellSouthernIndiana.com
