RVCA MEN'S SEASON 1 - 2017 LOOK BOOK

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T H E B A L A N C E O F O P P O S I T E S

INDUSTRY

BALANCE

The Industry trunk line features RVCA’s more performance and technical pieces—ideal for the active wearer.

RVCA’s Balance line features everywear trunks—easy to wear in every environment.

D U A L L AY E R Relaxed outer short layer over a form-fitting compression inner short.

4 W AY Flexible yet durable 4-way stretch fabrication made of a modern polyester x elastane blend for reduced water retention, exterior water repellency, and maximum ease of movement.

2 W AY Flexible yet durable 2-way stretch for ease and movement.

REPEL Fiber-based moisture management properties that can withstand repeated washings. Transports moisture away from the body, keeping you cool and dry.

MOISTURE WICKING This garment is constructed of wicking material designed to pull moisture away from the skin, and out to the exterior of the fabric, allowing it to evaporate quickly and keep you dry.

TRIPLE LOCK Triple lock front closureand pocket.

ANTIMICROBIAL This garment has an antimicrobial treatment. It inhibits the growth of microorganisms and prevents the formation of odor and fungus.

DRYING This garment is constructed of quick drying fabric, which allow moisture to evaporate quickly.

N AT U R E The Nature line highlights lifestyle trunks for the discernible wearer—featuring throwback fits and elevated artwork.

DUAL PURPOSE TRUNK Easily transition fromthe street to the beach.

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1 | trunks: Bruce Warp Tru n k

RIGHT PAGE | tru n ks: Bru ce Wa rp Tru nk

BRUCE IRONS

NICARAGUA F o r t h e Sp r in g 1 7 s h o o t , o u r d e st i n a t i o n w a s u n kn o w n . Wh e r e c o u l d w e f i n d g r e a t we a t h e r, o f f s h o r e win d s, sc e n i c b a c kd r o p s a n d w a ve s? N i c a r a g u a w a s t h e a n sw e r. In t h e s c o r c h in g t e mp s , t h e R V C A t r i b e e m b r a c e d t h e e a r l y m o r n i n g su r f se ssi o n s, a n d t he e a r ly e v e n in g g la s s o f f s, f i l l i n g t h e m i d d a y b y l o u n g i n g p o o l si d e a n d b o n d i n g w i t h t h e c r e w. I n s p ir e d b y t h e m o m e n t , g o o d f r i e n d s, a n d g o o d e n e r g y, t h e sa n c t u a r y i n N i c a r ag u a wo u n d u p b e in g t h e p e r f e c t sp o t t o sh o w c a se t h e c o l l e c t i o n , a n d o u r i c o n i c t e a m.

t r u n k s : K e l s e y We b Tr u n k ( l e f t ) , VA Tr u n k ( r i g h t )

L E F T | t r u n ks: Beau Trunk

MID DL E | sh irt: Blu e Blo cke d

RIGHT | tru n ks: Ke l s e y P s y c h Tru n k

1 1 | shi rt: N o Wave Stri p e s, tru n ks: Be a u Tru n k

2 | tru n ks: Blo cka Trun k

3 | s h i rt: T h a t’ l l Do B a rry S / S

4 | tru n k s : B ru c e Wa rp P l u s Tru n k

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L E F T | sh i rt: Whom per Stom per, tru n ks: Ba rry Tru n k

RIGHT | tru n ks: Ba rry Tru n k ( l e ft) , K e l s e y We b Tru n k ( ri g h t)

LEFT | shi rt: Barry Bi g He a d Sta n d a rd Te e

RIGHT | sh irt: Ma ya n Sta n d a rd Te e , s h o rts : C o n tro l Hy b ri d I I ( l e ft) / tru n k s : R o l l o E l a s ti c ( ri g h t)

L E F T | trunks: Lei Trunk

M IDDL E | tru n ks: Ro llo E la stic

RIGHT | sh irt : AN P S / S S u rf Te e , tru n k s : C h o p p e d Tru n k

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3 1 | sh i r t : Bi g Rvca Standard Tee, tru n ks: Ro llo E la stic

2 | tru n ks: Le i Tru n k

3 | s h i rt: P T C P i g me n t / s h o rts : C o n tro l Hy b ri d I I ( l e ft)

4 | s h i rt: W h o mp e r S to mp e r

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W h e n R V C A b e g a n , the action sports brands of the day employed an “off -t h e s h e l f ” t e e s h i r t blank...your basic A A A or Beefy-T. It retai l ed for $20 a n d w a s a h o m o g e n iz ed offering—same fits, colors,and qual i ti es.

R V C A i n t r o d u c e s t h e market to a premium product. The Vintage Dye and Vi n t a g e Wa s h t e e s are borne. The fabrics are much softer, w i th a custom fi t , a n d f e a t u r e a c o lor palette that had yet to be seen by the market—the te e s t o p p e d o f f w i t h the RVCA Red Stitch, which PM Tenore fi rst devel o p e d a s a t r a d e m a r k to the new offering. These tees enter the m arket at $ 2 7 – $ 3 2 , u n h e a r d o f at the time. A nd a risk that only a few w oul d take.

B u t t h e R V C A t e e q uickly became a favorite with retailers and consum ers wh o a p p r e c i a t e t h e soft hand feel and quality not found with other acti on sp o r t s b r a n d s . A n i ndustry standard is set.

We a r e p r o u d t o s h o wcase the RVCA Red Stitch tee as the standard that R V C A s e t a n d t h e o n e that others strive to achieve.

T O P | s h i rt: P T C 2 , h a t: B a rry Mc Ge e S n a p b a c k

B O T T OM | s h i r t : P T C 2

R I GHT | s h i r t : A n c h o r P a l m

C A S I TA S S P R I N G S J u s t o f f t h e c oast of Ventur a and up into the hills lies Casi tas Spri ngs, once

fi ni shed ram p, the Cal i forni a sun began to co m e o u t, l e a v i n g th e ra m p

t h e h o m e t o w n of Johnny C ash and now C ur r en C apl es. It w as a cl oudy

perfectl y shaded by the surroundi ng Oak and E u c a l y p tu s tre e s . In s p i re d

S p r i n g m o r n i n g with a thick mar ine layer blowing in from the sea and up i nto

by the good w eather, good fri ends and a perfec t n e w ra m p , th e c re w w a s

t h e h i l l s ; b u t as the R V C A team spent the day br eaki ng i n Curren’s freshl y

stoked to be there and skated through the even i n g a n d i n to th e n i g h t‌

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4 L EF T PAGE | sh irt: P T C P ig me n t , p a n ts : S ta p l e r Twi l l

1 | fl e e c e : B a rry He a d

3 | sh irt: BARR Y L / S , p a n ts : S ta p l e r C h i n o C u rre n E d i ti o n

2 | s h i rt: R i n g S / S , p a n ts : T h e We e k -E n d P a n t 4 | s h i rts : B AR R Y L / S , R i n g S / S

LEFT | shirt: Chill Pill

RIGHT | shirt: shirt: Heat Wave S/S , pants: The Week-End Pant (left) / shirt: Swith Up, pants: Stapler Chino Curren Edition (right)

L E F T | sh i rt: H eat Wave S/S

MIDDL E | sh irt: Swith Up , p a n ts: Sta p le r Ch in o C u rre n E d i ti o n

RIG H T | s h i rt: AN P Ma rk e r L / S , p a n ts : S ta p l e r Twi l l

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2 L E F T PA G E | shi rt: BA RRY L/S, pan ts: Sta p le r Ch in o Cu rre n E d itio n

3 1 | sh irt: S wi th Up

2 |s h i rt: An c h o r P a l m

3 | s h i rt: To p P o p p y S / S

LEFT | shirt: Curren Stripe S/S, pants: Stapler Chino Curren Edition

RIGHT | shirt: Bad Wash, pants: The Week-End Pant

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