Fashion Styling & Creative Direction Portfolio | Bobby Lovejoy

F A S H I O N S T Y L I N G

BA (Hons)

& C R E A T I V E DIRECTION

Bobby Lovejoy 2019 - 2021

Fashion Styling & Creative Direction

P o r t f o l i o

CONTENTS

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GLASSES AD CAMPAIGN in the STUDIO

006

SPRING PEARL COLLECTION

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TEST SHOOT

010

ASOS INSPIRED SHOOT

012

DONATELLA BALSAMO INSPIRED SHOOT

014

GUCCI INSPIRED SHOOT

Model | Julia Radzka

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GLASSES AD CAMPAIGN in the STUDIO | 2019 Inspired by Chanel Taking inspiration from Chanel, I produced a glasses Ad campaign that featured current styling trends; Natural make-up | Tailored blazer | Low pony-tail | Make-up, styling & photography | Bobby Lovejoy

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SPRING PEARL COLLECTION | still life | 2020 Inspired by Spring Taking inspiration from Spring, I chose to style the handmade hair clips and earrings to produce multiple still-life images that could be used on the Re:So website and social media accounts.

CUTTLEFISH Design, Earrings UNI B&M, Beaded Hair Clips Creative Direction & photography | Bobby Lovejoy

Model | Leah Lovejoy

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TEST SHOOT | 2020 Testing out the Canon 800D in duller weather as well as testing out make-up and post-editing skills.

Make-up, styling & photography | Bobby Lovejoy

010

ASOS INSPIRED SHOOT | 2021 Inspired by Workleisure Trend Utilising my Trend Forecasting research, I produced a shoot that showcased current clothing trends that suited the ASOS aesthetic Natural make-up | Tailored pieces | Comfortable yet smart |

Model | Lea Polomčáková

Make-up, styling & photography | Bobby Lovejoy

012 Model | Lea Polomčáková

DONATELLA BALSAMO INSPIRED SHOOT | 2021 Inspired by Donatella Balsamo Taking inspiration from Donatella Balsamo, I produced a shoot that suited the brands aesthetic. These images could be showcased on the brands website and Instagram.

Make-up, styling & photography | Bobby Lovejoy

014

Model | Chris Teather-Lovejoy

GUCCI INSPIRED SHOOT | 2021 Inspired by Gucci Taking inspiration from GUCCI, I produced multiple images that featured 2021 trends; Floral prints | Bold blusher | Bright lip | Make-up, styling & photography | Bobby Lovejoy