Board Infinity - Digital Marketing Brochure

DIGITAL MARKETING LEARNING PATH Get mentoring from top business experts and professionals in search engine optimization(SEO), social media, pay-per-click, web analytics, mobile, and email marketing. After completing a digital marketing course, you will get a certification, personalized coaching, and job support.

HIGHLIGHTS OF THE

Learning Path 80+ Hours of Online training

1:1 Mentoring

Career Service and Placement opportunity

Learn from Top Digital Marketers

Learn 12+ Tools

2000+ Certified Learners

Start Your Application

WHO ARE WE? Board Infinity is a full-stack career platform for students and jobseekers enabled by personalized learning paths, career coaches and access to opportunities. Be it a career transition, your first job, campus placements preparation or any career guidance. Board Infinity is a onestop solution to all your career needs.

Students ∞ Coaches

Enable meaningful connections between students and coaches.

Students ∞ Employers

Colleges ∞ Employers

Coach and train college Connect talent to students and provide the right employers with opportunities. business ready talent.

MEET OUR CO-FOUNDERS

Abhay Gupta, Co-Founder SPJIMR, Mumbai

Sumesh Nair, Co-Founder SPJIMR, Mumbai

WHAT IS DIGITAL MARKETING? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

WHY TO DO DIGITAL MARKETING? Ears up! 2022 Digital Marketing Industry will generate more than 20 Lakh jobs in India. Taking this opportunity we've built a Learning Path where you’ll learn all the Digital Marketing skills which will help you land a lucrative job in the industry. This Learning Path is built for career aspirants who want to build a career in Digital Marketing from the ground up.

This program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem-solving and analytical thinking, gaining expertise in Facebook Marketing, Email Marketing, Search Engine Optimization, Google Ads, Google Analytics, Social Media Marketing, Content Creation, and Web Analytics. You’ll learn how to create Email Campaigns and workflows and retargeting emails to get sales lead for your product.

At the end of the course, you’ll work on three assignments, which will give you practical exposure on how to handle social media profiles, how to create and execute Ads on social media profiles and Google.

Additionally, these project will help you understand how to Segment and target the consumer by positioning your promotions at the right place. After this, you will also get a broader understanding of how to analyze the results, measure success.

On top of that, you will get personalized career coaching session for resume building and interview preparation. Get placement assistance until you land your dream job.

OUR ACHIEVEMENTS

Best Employability Award 2020

SALIENT FEATURES OF THE COURSE

Teaching assistance

40+ Hours of Hands-on Assignments and Projects

Career Services and Placement opportunity

Lifetime Access to Latest Content, Blogs

Weekly Guest Sessions and Workshops

24X7 Support through Discussion form

1:1 evaluations and Doubt clearing sessions

Build your Softskills

WHO SHOULD TAKE THE COURSE? Any College Fresher Student, 0-4 Yrs Experience.

Bachelors, MBA Students, Admin and Sales Professionals

ABOUT THE COURSE Fundamentals of Digital Marketing

2 week

Consumer Behavior

-Live Projects -Case study

Social Media Marketing

2-3 week

Search Engine Live ProjectsCase study- Optimization(SEO)

7-8 week

Live ProjectsCase study-

4-6 week

9-10 week

Paid Advertising -Live -

-Projects

Search Engine -Live Projects Marketing(SEM) -Case study

Live ProjectsCase studyHackathon-

13 week

1 week

Web Analytics

11-12 week

Career Services & Placement Preparation

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WHY BOARD INFINITY LEARNING PATH?

vs Board Infinity Learning Path More than 95% Job Guarantee Cash Back (Current Placement Rate -> 85%)

Other courses Course Completion Rate

Less than 20%

Placement Services

No

Yes

Live Classes with Top Industry Experts

No

Yes

Dedicated Student Mentor

No

Yes

1:1 Doubt Clearing Sessions

No

Yes

1:1 Placement Preparation

No

Yes Yes Yes

Live Projects & Hackathons

Continuous Mocks, Viva and Feedback Sessions

Personalised Course Structure

No No No

Yes

Industry Guest Lectures

No

Yes

Electives & Specializations

No

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WHAT WILL YOU LEARN Fundamental of Digital Marketing As rightly said by Peter Drucker - “The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself.” Similarly, the module “Fundamental of Marketing” is aimed to inform our learner about the marketing concepts, building right strategies and implementing output oriented plans. The concepts planned to cover in this module are 4P’s and C’s of marketing and their importance STP of marketing and product mix Competitor Analysis Branding definition and concepts Fundamentals of Digital Marketing and marketing strategies Marketing Funnels and Concept of CRM

Consumer Behavior To market the product, the very first step any marketer ought to know is to understand its customer segment. The concepts planned to cover in this module are Definition of Consumer and types of Consumer Behavior Evolution of Consumer Different types of Markets Study of Consumer Behavior Explain Buyer’s journey

Social Media Marketing As per the latest market trend, Social Media Marketing is known to be the most trending job in the market, be it full time or freelanced. And according to research, about 60% of a company's business is influenced by its social media trend, which includes the online reputation as well as online marketing of the product through various media platforms.

The concepts planned to cover in this module are Social Media Marketing trends and its impact on businesses Online Reputation Management (ORM) Affiliate Marketing Digital marketing Auditing Branding and Quality content Viral Marketing and Influencer Marketing Facebook and Instagram Marketing LinkedIn Marketing Youtube & Quora Marketing.

Search Engine Marketing(SEM) Just like the definition of the title, the module is aimed to teach our learners the techniques to increase the visibility of the page on SERPs, ie Search Engine Result Pages. There are various SEM platforms which help a digital marketer to increase its visibility whenever a customer searches for the particular product. The concepts planned to cover in this module are Types of Ads and Campaign Building Lead Generation and creating impressions Ad auctions and Ad Policies Bidding Strategies and Keyword Searches Remarketing Designing Landing Page

Paid Advertising The core objective of Paid Advertising Module is to guide our learners to understand the various means of digitally advertising your Ads on live platforms. Learning the difference between Organic and Inorganic traffic generation. Building the PPC campaigns and broadcast your ads with high generated web traffic. The concepts planned to cover in this module are Organic VS Inorganic Search Content Creation strategies Email Marketing Creating Interactive and Engaging ADs on Social platforms Introduction to SMS Marketing Funnel Marketing

Search Engine Optimization(SEO) As per the experts, the greatest advantage of mastering SEO is it will help any individual to create pay free Ads on search engines but to customize the target audience and boost the sale. Also, SEO is just not about improving the search engine result, but to create a better experience for users visiting the website. The concepts planned to cover in this module are What is SEO? On-page Vs Off Page and ropes of Technical SEO Keyword Analysis SEO Analytics and Content Optimisation Website Performance and Website Architecture Link Building and Link Valuation Google Tag master Webmaster tool

Web Analytics Implementing campaigns isn't enough, tracking them to decipher performance is a must. In this module, you will learn how to analyse the results of the campaigns executed, usage of google analytics and report generation. The concepts planned to cover in this module are Web analytics Basics Conversion Rate Optimisation Techniques Google analytics Content Performance Analysis How to create customized reports, insights and action points.

Goal planning and goal implementation A/B Testing and Attribution Modelling

Career Services and Placement Preparation Your technical knowledge sounds but you are not getting a job offer, Wonder why? It may be because of your lack of soft skills. This module will guide you in building your soft skills. It will also help you in creating and maintaining your portfolio, how to search for jobs along with tips for cracking interviews.

Career Service Placement Preparation We provide 1:1and placement coaching in a series of sessions

Role Clarity

Knowledge Check

Project Assignment

Project evaluation and Development

Resume Building

Mock Interview

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TOOLS YOU WILL BE LEARNING

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PROJECTS

Consumer Research

Build Social media campaign

SEO optimization

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PROJECTS

Build demo Facebook ads

Google ads

Email Marketing Campaign

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OUR COACHES

ALTAMASH ASLAM Senior Manager, Digital Experience, Tata AIA Life Insurance

PRAFUL JAIN Lead - Digital Marketing & Research, Google

MILAN MODI Account Controller (Group Head), Madison World

RICHA CHOPRA Ad Sales, Disney India

MALAVIKA ISSAR Marketing Manager, iSchoolConnect

ASHWINI DESAI CEO, DDigital Tree

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WHAT OUR CERTIFIED STUDENTS SAY ABOUT OUR COURSE?

Board Infinity has exposed me to a new career opportunity of Digital Marketing Course. With the online learning facility, I could complete my course seamlessly at convenience and with such great teaching techniques.

Vedant Sharma

Abhi Nandan

Digital Marketing Executive, Knorex

The online workshops, live projects, doubt clearing sessions with impeccable experience of handling students coaches provided major value is my experience with Board infinity. I'd recommend them with my full heart and belief. Rather than i say they are not teaching, they are training for our life time.

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CAREER TRANSITION OF OUR LEARNERS

SHARVARI DETHE MBA/PGDM

SONY LIV Digital Marketing

NIRANJAN TEMBE

JYOTI DWIVEDI

DR BABASAHEB AMBEDKAR TECHNOLOGICAL UNIVERSITY

RONAK ADVERTISING Customer Relationship Management

System Programming

ACCENTURE

Digital Marketing

ANDROMEDA

Digital Marketing

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WHAT OUR CERTIFIED STUDENTS SAY ABOUT OUR COURSE?

The whole Digital Marketing Course was structured very well. It was nice to learn from a few different digital marketing coaches since it felt like I was learning each topic from an expert who has specialized in that domain. Even during this lockdown situation, I was able to find a digital marketing internship at rosebazaar.in with the help of the Board Infinity Learning Path.

Sanat Mandi

Digital Marketing Intern, Rozebazaar

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Due to covid and the job market being severely hit, getting the desired job is extremely difficult. My passion lies in digital marketing with a sprinkle of analytics and took an online learning path at Board Infinity. I cannot thank the placement team from Board Infinity enough who set up many interviews for me and helped me get a good job at Andromeda.

Prerana Ramteke

Social Media Manager. Andromeda

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CAREER TRANSITION OF OUR LEARNERS

PRERANA RAMTEKE

B.COM

ANDROMEDA

Social Media Marketing

WILSON FERNANDES

ANSHULIKA SINGH

SPORTS MGT.

B.SC

APNA PAISA SEO

ANDROMEDA Email Marketing

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WHAT OUR CERTIFIED STUDENTS SAY ABOUT OUR COURSE?

I completed a digital marketing course from broad infinity. I was taught by digital marketing coach Mukund Matta. And he is one of the best teachers I have ever met in my entire life.

They offer special training for placements and got a job as an email marketer at Andromeda.

My suggestion would be only one - just listen to your coach, practice whatever you are taught by picking up internships and projects.

Anshulika Singh

Email Executive, Andromeda

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Ayushi Joshi

Board infinity helped me to learn new skills and to know about career opportunities in digital world. The ease with which tutor help us to understand the concepts in very ruminative. They helped me to add on my opportunities in this very competitive market with great ease

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CERTIFICATES

As a part of this program, we will help you achieve below mentioned courses -

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200+ POTENTIAL RECRUITERS

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PROGRAM FEE WHICH ENSURES YOU WIN IN ALL SCENARIOS

With Board Infinity

You pay your fee in two parts 1) Training fee as 50,850 2) ISA Fee as 42,000

vs

With Other Pure Income Share Agreement

At least 15% of your salary for 3 years.

(Let’s consider you get a job of 6 Lacs which means you will pay ~6,356 Rs for 3 years, that is ~2,25,000 Rs.)

Rs 50850 79% Cost Saving

You get job on your own (Do not use the placement service)

Rs 2,25,000

Rs 92,850 59% Cost Saving

You get job through us

Rs 2,25,000

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COURSE FEE AND REGISTRATION (A) Training(i) (Live classes, Workshops, 1:1 coaching, Projects, Doubt clearing sessions, Hackathons etc.)

₹50,850 + 18% GST (29% OFF) ₹70,000

Duration of the Course 4 months + 2 months placement training

Weekly

How to Register

Commitment Call at +91-8879654341 or

10 to 12 Hours

mail us at connect@boardinfinity.com

Payments Mode

Credit/Debit Card, Bank Transfer or Cheque

EMI

no cost EMI

Start Your Application / Boardinfinity

Income Share Agreement (ISA) 1 Year