For more than 150 years, Sartorius and our innovative solutions have been helping researchers and scientists around the world to discover and develop scientific breakthroughs.
Market
technologies
From research to biopharma market today, we have been supporting our customers in their scientific discoveries journey. Our goal remains to help scientists and engineers to develop new solutions from idea to production.
Over the years, we have been supported by our channel partners to promote Sartorius products to laboratory professionals. We thank you for your support and trust. Let’s us continue to progress.
This year, we are uniting with our partners in introducing Sartorius new branding to their markets and customers. This branding playbook consist the new guidelines and useful templates to support you in your events and marketing activities.
Our mission and vision are the starting points of everything we do. They describe why we do what we do and what we aim to achieve. While our mission addresses the customers’ benefits of our daily activities, our vision defines our longer-term ambitions as a company.
Vision
We are a magnet and dynamic platform for pioneers and leading experts in our field. We bring creative minds together for a common goal: technological breakthroughs that lead to better health for more people.
Mission
We are a magnet and dynamic platform for pioneers and leading experts in our field. We bring creative minds together for a common goal: technological breakthroughs that lead to better health for more people.
The logo is the key element of our visual appearance. Its graphic design language is reduced to the essentials, conveying our bold and unique position. Our logo is both a word mark and a figurative mark – a strong ambassador of our brand.
If the logo stands alone:
• Clear space of minimum one S to all sides (download files include clear space)
• If the logo comes with additional content:
• Clear space of one S to the edges of the page
• Clear space of two S between the logo and the below content
• Clear space towards content spans across the entire width of the page
3 possible color combinations:
Black on yellow (preferred option)
Black on white
White on black
Our corporate color is yellow. Together with white and black, it creates an expressive triad that underlines our high ambition and sets us apart from the competition. When it comes to actual applications, these colors can be used in a flexible, adaptive way depending on the medium. However, the overall dominating colors should always be yellow and white with a few black accents. Further colors can only be used in a hierarchical order in exceptional cases.
CMYK: 0.0.100.0
RGB: 255.237.0
HEX: #FFED00
RAL: 1018
Pantone Uncoated: Yellow U
Pantone Coated: Yellow C
CMYK: 0.0.0.100
RGB: 0.0.0
HEX: #000000
RAL: 9005
Pantone Uncoated: Black U
Pantone Coated: Black C
CMYK: 0.0.0.0
RGB: 255.255.255
HEX: #FFFFFF
RAL: 9003
There are three options to place the logo within a format:
1. Top left
2. Bottom right
3. Centered (It is possible to set the logo flexibly in height)
In letterheads, the logo is positioned in the top righthand corner. Further exceptions must be approved by Corporate Branding & Design.
Top Left Top Left Bottom right CenteredHere are a few examples which do not comply to our branding standards.
White
Outlines
Rotation
Combination of old and new logo
Placement on a photo
Effects
Simplify
Change of colors
Different colored letters
Not enough clear space
logo on yellow backround
We welcome your posts on social media for Sartorius products, applications and articles. On the right side, you will find some inspiration on how to build your post.
Feel free to tag Sartorius (@sartorius) and use hashtags such as #togoodpartnership
For web banners, you can refer to the layout examples here. If you need any assistance, please reach out to us at: lynne.wong@sartorius.com
For conferences and exhibition, we recommend our channel partners to always conform to strict business attire or business casual to represent Sartorius brand professionalism.
Depends on the event type and requirement, you can choose to wear a black or dark-colored jacket and white shirt for strict business event, Sartorius Polo T-shirt for business casual.
Please contact our sales representative if you need support for Sartorius branded apparels.
Product presentation and displays are important touchpoints in partner workshops and events. In these occasions, customers are encouraged to hands on and to learn more about Sartorius instruments. Regular cleaning and maintenance of demo instruments will ensure our products are always presented in a clean, high value and professional condition.
Balances and Moisture Analyzer
If you need further support on cleaning and maintenance of Sartorius instruments, please feel free to contact our sales and service team.
Disconnect the power supply cable from the wall outlet.
Fully open the draft shield side panels and upper panel.
Press and hold the locking button (1) on the door handle and pull the upper panel completely out of the guide rails.
Press and hold the locking button (1) on the guide rails and pull the side panel completely out of the out the guide rails.
Press and hold the locking button (1) on the guide rails and pull the side panel completely out of the out the guide rails.
For Analytical Draft Shield or Flat Glass Draft Shield.
Remove the weighing pan and all associated components from the weighing compartment, e.g.shield plate, pan support.
For Frame Draft Shield
Remove the weighing pan and all associated components from the weighing compartment, e.g.shield plate, pan support.
Turn the device off.
Disconnect the device from the power supply.
Open the draft shield.
Do not use corrosive, chloride-containing, or aggressive cleaning agents.
Do not use cleaning agents that contain abrasive ingredients, e.g.scouring agents, steel wool.
Do not use solvent-based cleaning agents.
Check whether the cleaning agents used are compliant materials
Make sure that cleaning materials, such as cloths, are only slightly damp.
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Remove dust and powdery sample residue with a brush or hand-held vacuum cleaner.
Wipe down the balance base, the shield plate, and the weighing pan with a cleaning agent and a cloth.
The cleaning agent must be suitable for stainless steel and titanium.
Wipe the associated components of the weighing pan with a brush or a damp cleaning cloth, e.g.shield plate, support pan.
Wipe the device housing with a damp cloth. For more severe contamination, use a mild soap solution.
If this relates to a device with an analytical draft shield or flat glass draft shield: Wipe the weighing chamber with a damp cloth. For more severe contamination, use a mild soap solution.
We recommend cleaning the weighing pan on a regular basis, e.g. weekly. Do not allow deposits to form on the weighing pan.
Protective oil may be applied to the weighing pan for additional protection. The protective oil must be suitable for stainless steel and titanium.
If you need further support on branding and event, please reach out to our channel program specialist APAC: lynne.wong@sartorius.com
