News reach many consumers and inform them of new releases as soon as possible. But we are not limited to this, we constantly meet with our licensees to study the best solutions together and we keep the communication steady, to support the product and the brand itself, making the retail to final consumer process as smooth as possible.
Original Marines x My Little Pony
Moleskine x Monopoly
tv series and, for fans, the digital shorts of Transformers Generation will continue. There is something for everyone! Looking at strategy, how do you plan to link the consumer products work with the world of retail? It has been almost a year since the Retail Development Manager has been added to our team in order to make a connection between our licensees and retailers buyers. We always look with attention to the new dynamics in retail and, thanks to the strong collaboration with the Moleskine x Monopoly marketing and sales teams of our toys division, we are able to talk to all major retailers, giving them updated information about our brands and offering promotional activities, to guarantee that we have a strong impact on the retail world.
Original Marines x My Little Pony
On the marketing and promotions side, what kind of support do you give to licensees to strengthen the release of products onto the market? We are always more and more able to support our licensees in the moment of the release of a product, studying marketing activity that goes on in various channels, first of all in the digital world, through our social media pages we are able to 55
How elevated is the recognizability of the Hasbro brand among professionals and the final audience? Even if the Consumer Products division of Hasbro is quite young, I’d say that, in these few years we have managed to reach an elevated level of awareness. Our franchises enjoy extraordinary recognizability. If you think of, for example, Monopoly that, with over 80 years of history under its belt, you can see that all generations have been taken in by it and it is still the most appreciated board game of young and old today.