News unexpected enthusiasm from journalists awaited us! Important co-marketing activity with licensees and retail is also not a miss.
be unveiled, allowing readers to discover content exclusively with Mondadori. In the food category, Walcor is set to release the first products for Christmas 2018 and then to follow with other seasonal sweet and confectionery products. Last but not least, the agreement with Sony for the musical rights to the series. We have 27 songs from the first series and Sony is set to distribute the tracks via CD-ROM and in digital. We are very proud and emotional about the partnership and to have the music branded by the best in Italy, which is not only limited to licenses for musical rights in the original language (Spanish) but also the edit in Italian with the participation from their talent that is followed by numerous fans, This is without a doubt a strategic asset to our brand and its promotion. Other than the aforementioned partners,
What are you looking at in terms of supporting licensees and retail in marketing initiatives?
Other than Heidi Bienvenida, what else is developing with other Mondo TV properties? Bologna is an important fair for us this year because it sees the consolidation of the licensing programme linked to Robot Trains, airing with Cartoonito from February. For this reason, we are covering most of the merchandise categories from March. Other than Robot Trains and Heidi, for the first time we are presenting a new TV show at the Bologna event, with which we have great expectations: it is Invention Story, a new animated series of 104 episodes of 11 minutes each, coproduced by Henan York Animation and Mondo TV, with a launch set for next year. The best broadcasters on a global scale are evaluating the series with great interest
When we received confirmation of the tv launch on Rai, amongst other priorities, there was the definition of a 360 degree marketing and communication plan to support both the tv programming and the sell-out of licensee products. With Echo Entertainment, we are working on activities that involve the Heidi Bienvenida brand, such as: the presence on social media with exclusive and engaging content, competitions, events and meet&greets through Italy where little fans can meet the protagonist, such as at the Giffoni Film Festival and at other important windows of the sector. On the publicity side, we already started press conferences in February with Chiara Francia and Marcela Citterio, where
and in countries such as China, Mexico, the Middle East and Turkey, agreements have already been signed. While in L&M the key licenses are linked to learning and toys, the Toy and Publishing categories are already in discussion. The potential of the Invention Story series in the development of toys and learning products has pushed Henan York and Mondo TV to sign agreements for the production of five seasons, that is 520 episodes of 11 minutes each. This is a significant development: diffusion on all of the free-to-air channels and pay TV alike on a global scale, combining the work of five seasons and allowing partners to develop a successful long term licensing programme.
we have other agreements taking place after Bologna, making sure we cover all of the merchandise categories.
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