Selling Travel July-August 2022

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Globe hopping California /

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Spanish-inspired Tasting room at Daou Winery

Meeting the Vinter at Cass Winery

with a 10% increase in enquiries since the announcement of the removal of testing. While Los Angeles and San Francisco are California’s shining stars, city crowds may still be off-putting for cautious clients. San Luis Obispo is unique in that it’s located on one of the most popular driving routes in the world but is still considered off-the-beaten track. “Most first-time visitors can’t believe there are places in California that are still so untouched,” says Chuck Davison, CEO of Visit SLO CAL. “We have 85 miles of oceanfront, combined with a buzzy arts city and then the rolling hills of our wine region. “Our ethos is built around slowing down and living like a local, whether that’s

Saddle up for the California horseback experience

chatting to the vinter at a mom and pop winery or sampling locally-grown produce at the weekly farmers market. We pride ourselves on being homegrown.” Audley includes San Luis Obispo in itineraries for clients who want to stop on their way to Santa Barbara. A spokesperson said: “Clients typically enjoy some time relaxing on the sandy beaches before continuing the last two hours of the drive.”

Top experiences Market day: Every Thursday central SLO shuts down nine blocks for the largest farmers market on the west coast. Browse stalls selling flowers, fruit and local crafts or grab dinner at one of the BBQs.

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There’s also street performers and live music on almost every corner. Find bubblegum alley along the way for a gross but creative use of chewing gum. Slocal.com Say hi to a sea otter: Take a day trip to the quaint coastal city of Morro Bay to visit the resident sea otters. Sign up for a boat or kayak trip to watch these furry friends play in their natural habitat. Between October and April is the best time to see otter offspring. It’s also the spot to go for fresh seafood and you can even shuck your own oysters. esteroinn.com Beach BBQ: Pack a picnic (don’t forget the smores) and head just south of San Luis Obispo to Grover Beach, one of California’s only driveable beaches. This


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