SELLING CANADA WINTER 2016/17
NEWS 04 Destination Canada update 05 News to use
ALTERNATIVE CANADA
FEATURES
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Canada's parks Royal tour in focus Targeting 'Millennials' Wintersports
QUICK READS
Millennials
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You might need to change your sales technique to sell Canada to this lucrative group of prolific travellers. Find out how on page 18
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08 Tour operator news 12 Introducing Banff & Lake Louise, Alberta 17 Signature Experiences in Atlantic Canada 20 City profile: Montréal 21 Unique activities in Québec 25 Winter festivals 26 Mega fam report: skiing 27 Interview: Margaret Skinner, Air Canada 28 City profile: Kingston 29 Great itineraries 30 Online training: new CSP 31 Destination Canada: Social media and wordsearch
FRONT COVER IMAGE: POLAR BEAR WATCHING IN MANITOBA, COURTESY OF DESTINATION CANADA. PUBLISHED BY BMI PUBLISHING LTD, SUFFOLK HOUSE, GEORGE ST, CROYDON, SURREY, UK, CR9 1SR T: 020 8649 7233 E: ENQUIRIES@BMIPUBLISHING.CO.UK W: WWW.BMIPUBLISHING.CO.UK PUBLISHER: SALLY PARKER, EDITOR: STEVE HARTRIDGE: ASSISTANT EDITORS: ANDY HOSKINS AND JULIE BAXTER, JOURNALIST: LAURA GELDER, CREATIVE DIRECTOR: MATT BONNER, DESIGNERS: LOUISA HORTON, ROSS CLIFFORD, MONICA NOTARNICOLA, JUNIOR DESIGNER: ZOE TARRANT, PRODUCTION MANAGER: CLARE HUNTER CIRCULATION MANAGER: CHERYL STANIFORTH, MANAGING DIRECTOR: MARTIN STEADY