Your 2017 guide to
REPS & PR The who’s who of travel trade representation and PR companies in the UK
3FOR | Black Diamond | The Brandman Agency | Brighter Group | Discover the World | Escape Marketing | Flagship Consulting | Gosh PR | HAT Tourism Marketing | Heaven Publicity | Hills Balfour | KTA Public Relations | Moulden Marketing | Representation Plus/First PR | Sauce Communications | Siren Communications | SLC Representation | TaylorMadePR | Tree Communications | VVV Global Marketing
welcome
...to your 2017 guide to a selection of the UK’s leading travel representation and public relations companies
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f you’re seeking a partner that can help grow sales of your product, raise awareness of your destination or simply assist with your first steps in the competitive UK market, then you’re in the right place. The UK is blessed with quality representation and PR companies that can do all this and more, so whether you’re a global brand, a fledgling UK company or a farflung destination, there is a partner waiting out there to give you just the lift you need. Finding the right match, however, isn’t necessarily straightforward. Who can act as a press office for you or take care of your social media needs? Who can deliver an end-toend multimedia campaign? Who can host training events and best educate the UK travel trade on your behalf? And who has experience and has achieved quantifiable results in your field? Within these pages you’ll find profiles of some of the leading UK-based representation and PR companies, each detailing their services and particular areas of expertise in the travel industry. There’s no better place to start looking for your new representation or PR company.
Inside this guide 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
3FOR Black Diamond The Brandman Agency Brighter Group Discover the World Escape Marketing Flagship Consulting Gosh PR HAT Tourism Marketing Heaven Publicity Hills Balfour KTA Public Relations Moulden Marketing Representation Plus/First PR Sauce Communications Siren Communications SLC Representation TaylorMadePR Tree Communications VVV Global A-Z client listing
KEY SERVICES
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Relations (PR)
CURRENT CLIENTS BY SECTOR
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3 FOR
3 FOR FOR.co .co
@3FORCo
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PR
3FOR..so much more
3FOR, Suite 1.7, Woodhead House, Centre 27 Business Park, Leeds, West Yorkshire WF17 9TD �+44 (0)333 700 3434 trevor@3FOR.co Key Personnel: Trevor Davis, Managing Director; Sophie Fayle, Client Account Manager
“
We enjoy a great relationship with 3FOR. They quickly grasp what we need and always respond promptly. Their considerable industry experience means they can ‘hit the ground running’ without the need for endless briefings”
3
FOR is the culmination of several lifetimes of travel industry expertise blended seamlessly with a comprehensive range of business development and marketing skills. We believe in the old fashioned values of hard work, honesty and integrity, but deliver all our solutions using modern delivery channels and state of the art technology. 3FOR was created as a 'plug-in' sales, marketing and business solutions provider working exclusively with the travel industry. The considerable and varied experience of our in-house team means that we have hands-on knowledge of travel retail, tour operating, home working and travel support services. Services 3FOR operates the UK's largest travel sales force with over 75 experienced 'Ambassadors' available to promote your brand via travel agent visits,
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AUDREY BROOKES -WIGGINS, THOMAS COOK UK & IRELAND
consumer shows and trade exhibitions. 3FOR also provides a full suite of travel support services including mystery shopping, surveys, telesales fulfilment, advertising, point of sale, promotions, PR and social media management. From concept to completed campaigns, 3FOR produces effective support materials to help your product stand out from the crowd and, because we are northern based, you won't pay London prices! For travel agents 3FOR offers a wide range of support services to travel agents including customer magazines, brand development, event management, staff sales training, advertising and PR.
Black Diamond
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blackdiamond.co.uk
Black Diamond, 15 Bedford Street, Covent Garden, London WC2E 9HE �+44 (0)20 7240 4071 info@blackdiamond.co.uk Key Personnel: Guy Chambers, Managing Director; Sarah Barnett, Head of Travel PR
“
Black Diamond has been instrumental in the development of Brand USA’s cooperative programmes in the UK and Ireland. They are a team of talented individuals that are creative, resourceful, hardworking and fun to work with” ALFREDO GONZALEZ
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lack Diamond is an experienced and innovative, full-service communications agency with expertise in delivering creative campaigns. Our integrated approach across travel PR and representation, combined with the company’s additional capabilities across media and advertising, digital and website development, content production, design and creative, as well as event management, means Black Diamond brings a fresh and effective perspective to each and every client. With 25 years of strategy, creativity and innovation, award-winning Black Diamond is an integrated agency with passion at its heart.
marrying sound strategic thinking with the best of creativity and production. We can tailor to your needs among our broad range of services: strategic PR & media relations, integrated marketing campaigns, media and brand partnerships, crisis communications, social media and digital content, travel trade representation, trade marketing and product development, sales missions, events and roadshows, trade FAM trips, creative, branding and design production, branded content and brand activation, advertising and content production, media analytics and advertising planning, website design and build, online training programme development, email marketing, SEO and search marketing.
Services Having a wide range of expertise inhouse sets Black Diamond apart and means we can deliver on any brief in an agile and integrated way,
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The Brandman Agency �thebrandmanagency.com
@brandmanagency
PR
brandmanpr
The Brandman Agency, Bedford House, Fulham Green, 69-79 Fulham High Street, London SW6 3JW +44 (0)20 7610 9877 london@thebrandmanagency.com Key Personnel: Sian Parry, Managing Director UK; Beth Cooper, Creative Director
“
Brandman’s connections stretch globally. They understand luxury and have shaped our DNA” LYNN BREDFELDT, SENIOR DIRECTOR OF PUBLIC RELATIONS, PARK HYATT NEW YORK
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he Brandman Agency is a global communications agency with offices in New York, Los Angeles, London and Sydney. Established in 2000 by CEO Melanie Brandman, named one of the most influential women in travel, we are locally accessible and globally connected. Brandman helps the world’s most prestigious travel and lifestyle brands showcase their strengths, enhance their reputation and grow their business. We live and breathe the hospitality and travel business, and as a result, have earned a reputation as a 'one-stop-shop' for media, industry insiders and the world’s leading travel brands. Launched in 2012, Brandman digital provides custom digital services across relevant platforms to reach your brand goals. As part of the digital programme, Travel Curator is Brandman’s fully owned content distribution channel and editorial platform delivering expert opinions on inspiring
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destinations to global jet-setters. We are passionate, approachable, and most importantly, well-travelled. Services Our range of services includes global media relations and strategy, hotel openings and renovations, ideation, influencer campaigns, media and influencer trips, roadshows, press office management, social media strategies, events and brand partnerships. For travel agents Our committed team works closely with travel trade representatives on partnership opportunities to maximise brand exposure for all parties.
Brighter Group �brightergroup.com
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PR
@BrighterPR
Brighter Group, Terminal House, Floor 3, 52 Grosvenor Gardens, London SW1W 0AU �+44 (0)207 326 9880 info@brightergroup.com Key Personnel: Debbie Flynn, Chief Executive; Steve Dunne, Executive Chairman
“
Brighter are hugely enthusiastic and passionate and create well targeted campaigns which have helped raise our profile. We know that we can rely on them to produce great work” LÍNEY INGA ARNÓRSDÓTTIR, PROJECT MANAGER, PROMOTE ICELAND
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ecutive; ive Director ynn, Chief Ex ffery OBE, Non Execut : Debbie Fl Je ht a rig on to Fi ; ft From le Chairman , Executive Steve Dunne
ince 1995, Brighter Group has worked across every segment of the travel and tourism sector, helping clients win awards, gain market share and grow visitor numbers. We are working with some of the biggest brands in the business as well as helping to make some of the newest and smallest travel organisations famous. We pride ourselves in getting travel brands and destinations from around the globe in the media and in front of consumers via our strong trade relationships. As members of the Public Relations Consultants Association we are major players in the wider PR industry. Our directors are amongst the best connected and most influential people in the industry, sitting on the boards of many key organisations. This year, we are celebrating 21 years in business and received the AWTE Company Chair Award in recognition of our successes over the past 21 years.
Services As Britain's best travel PR and marketing consultancy we are completely immersed and focused on the travel, tourism and hospitality sectors. Our services include travel and consumer PR, representation, marketing, crisis management, media training, events, influencer engagement, digital and brand partnerships. For travel agents With our strong trade relationships, we successfully support agents through regular sales visits, agent training roadshows, online training and Fam trips. We are committed to their success in selling our clients effectively.
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Discover the World �discovertheworld.com
@discovernews
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DiscovertheWorld.Global
Discover the World UK, Studio 403, VOX Studios, 1-45 Durham Street, London, SE11 5JH +44 (0)203 598 8030 gordon_stalker@discovertheworld.com Key Personnel: Gordon Stalker, Senior Director, Company Operations
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Discover put all their passion in execution thus assuring us client loyalty and long-term return. They show a proactive attitude and explore new ways to make our clients even happier. Their service is among the pillars of TAAP success” DIEGO PEDRANI, SENIOR DIRECTOR, EXPEDIA PARTNER SOLUTIONS
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iscover the World UK has a simple mission: to be the best and most innovative representation company in the market. Our team of sales experts cover air, hospitality, cruise and technology. Headquartered in central London with teams across the UK, Discover has an energetic, multilingual line-up focusing on all trade channels from corporate to leisure with specific expertise in MICE and groups. Services Discover UK is a full service agency offering sales and marketing. Specific activities include field sales, telesales, reservations, customer service, MICE and groups sales, online training, email marketing, events, seminars, corporate and agency contracting, FAM trips and incentives. With years of market expertise, strong trade relationships, large and current customer
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databases and in-house marketing tools, we offer a total UK solution and high impact results. Our bespoke sales and creative processes produce results that consistently out-perform market standards. The core of our success is a talented and dynamic team who combine professionalism with local market knowledge to ensure clients enjoy maximum visibility and opportunity for growth. For travel agents We know the importance of our travel agents/ buyers. We are fully dedicated to supporting the travel trade through agent training, roadshows, sales visits, marketing campaigns and specialised MICE itineraries.
Escape Marketing �escapemarketing.net
@EscapeMarketing
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EscapeMarketing
Escape Marketing, 5-8 Dysart Street, London, EC2A 2BX +44 (0)207 183 3554 info@escapemarketing.net Key Personnel: Gemma Lewis, Director; Andrea Lovering, Business Development
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Escape have represented our hotels for five years and are an integral part of our marketing team in the UK & Europe. They provide professional support and have excellent relationships with the operators and organisations that drive our business” JAMAL GRIFFITH, BOUGAINVILLEA & SUGAR BAY BARBADOS
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scape Marketing is a leading representation company offering its clients a UK-based office at a fraction of the cost of managing their own. We work with clients to offer a bespoke service focused on their needs and company goals. Blending our experience and contacts within the travel industry with a passion for trends and technologies, our clients benefit from a cuttingedge approach to maximising sales, market share, and new business development. Clients benefit from attracting business from a variety of sources and we work closely with tourist boards, travel agencies, PR firms, operators, OTAs and distribution companies, including meta search engines and channel managers.
bespoke tour operators; working closely with OTAs and bedbanks including extranet management; managing channel managers, meta search engines and Google; social media support and strategy; attending consumer and trade shows across the UK and Europe; and managing advertising. For travel agents Key to the success of our clients' business is our established relationships with agencies. We have a large database of independents as well as relationships with all major and specialist consortias across the UK. We keep in close communication via trade newsletters, training, incentives and competitions, and we attend regular agent events nationwide.
Services Our wide-ranging services include negotiating and maximising business from nationwide, local and
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Flagship Consulting �flagshipconsulting.co.uk
@FlagshipCons
PR
Flagshipconsulting
Flagship Consulting, Unit 105 Coppergate House, 16 Brune Street, London E17NJ +44 (0)20 7680 7104 inspiration@flagshipconsulting.co.uk Key Personnel: Jackie Murphy, Managing Director; Sophy Norris, Director, South West
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Flagship always delivers excellent results. The team's creative input and knowledge of the media landscape mean we punch well above our weight in a highly competitive marketplace” ANDREA ELSNER, NORWEGIAN CRUISE LINE
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or two decades Flagship has helped leading travel brands sell holidays or leisure time activities. We have assisted destinations both in the UK and overseas to promote their country or city and we have influenced people in deciding how to get there – by air, road, rail or sea – where to stay and what to do in their free time. We have also worked for companies whose technology enables the travel industry. Services A deep knowledge of the travel industry lies at the heart of our campaigns. We understand consumer behaviours and holiday purchase motivations. Our focus is both at home, with deep domestic experience, and abroad with a long track record in international travel. We are in-step with the technological developments that keep the industry going and we are well connected to the key media,
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industry bodies, conferences and exhibitions, ensuring our knowledge is totally current. This deep-rooted insight blends with creative flair fuelling inspirational campaigns. Whether it is event management and launching a cruise ship with Norwegian Cruise Line, opening a wellness retreat in India for Vana, engaging with consumers digitally – as we recently showcased via an interactive social campaign for ABTA – or negotiating international conference sessions for SilverRail Technologies, we know what appeals to the journalists, bloggers and influencers that matter. Whatever help you may need with your PR and marketing campaigns, Flagship has the skills, track record and flair to make them truly succeed.
Gosh PR �goshpr.co.uk
@goshpr
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PR
GoshPR
Gosh PR, Europoint Centre, 5 Lavington Street, London, SE1 0NZ +44 (0)20 7871 2915 info@goshpr.co.uk Key Personnel: Drusilla Bryan, Managing Director; Stephen A. Brown, Director UK & Europe
“
For over 11 years Gosh PR has consistently delivered for Visit Sarasota County. Enthusiastic about our destination, they are ahead of the curve, with great ideas that work well with our brief and our budgets. Nothing is too much trouble” KELLY M. DEFEBO, CMP, DIRECTOR OF SALES, VISIT SARASOTA COUNTY
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osh PR has been working with clients large and small for more than a decade and is a proven travel brand specialist. We offer fresh, tailored initiatives, successfully positioning clients to consumers, trade and the media. Whether we have a blank sheet of paper to work with or your carefully planned road map, we are adept at both laser-like and broad awareness campaigns. We’re experienced in trade representation, traditional and gatekeeper PR, travel trade PR, direct to consumer activity, product launches, endorsement, sponsorship and advertising. For a watertight campaign, you need strong media relations and digital marketing. We’re well-versed in both – we meet journalists regularly so we know what they want and why, and we’re always asking them what’s influencing decisions. It keeps us ahead of the game.
Services Gosh PR is an integrated travel PR and marketing communications agency covering the UK and Europe. Its services include representation, an integrated approach, strategic planning, route development, product development, content creation, media relations, blogger relations, social media, digital PR and marketing (including app development), video production, activations and events. For travel agents We provide information and full support to travel agents across the UK and Ireland for all clients that we represent.
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HAT Tourism Marketing �HATmarketing.com
@HATmarketing
HATtourismmarketing
HAT Tourism Marketing, Trident Court, 1 Oakcroft Road, Chessington, Surrey KT9 1BD, UK +44 (0)203 044 2761 info@hatmarketing.com Key Personnel: Kevin Brett, Managing Director; Margaret Henriksson, PR Director
“ HAT team w ith
Florida Attr actions
Collection clients
HAT Tourism Marketing has been critical to our success in building brand awareness in the international market. Their exceptional sales, marketing and PR team and their vast knowledge of the travel industry has had a significantly positive impact” LINDA MCMAHON, DAYTONA BEACH AREA CVB
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stablished in 2003, HAT Tourism Marketing is in the business of creating demand, sales and revenue growth out of the UK, Ireland and other European markets on behalf of many satisfied clients. These include a wide range of destinations, attractions, hotels and other ground services. We have also increased our reach into other source markets including Canada, Brazil, Australia and New Zealand. Our highly experienced team of eight staff are well connected in their respective fields, heralding from big brands in tour operating, hotels, destinations and theme parks. We offer comprehensive PR, marketing and sales services and unique added value programmes. Our goal is to create incremental exposure and sales for those businesses, measured on results.
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Services Our wide range of services includes sales calls and relationship building, trade shows and sales missions, contract development and closure, tour operator brochure / web placement, tactical and strategic promotions, direct marketing and social media, PR and media relations, and reporting. For travel agents We offer a full suite of services for the travel trade including training seminars, sales incentives, marketing resources and trade visitor programmes for travel agents to experience our clients’ destinations and products first hand, enabling them to speak from experience.
Heaven Publicity �heavenpublicity.co.uk
@heavenpublicity
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Heaven Publicity
Heaven Publicity, 119 Richmond Road, Kingston upon Thames, Surrey KT2 5BX, UK +44 (0)203 763 5170 info@heavenpublicity.co.uk Key Personnel: Lynsey Devon, Managing Director; Rosie Barcroft, Account Director
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Heaven Publicity shows great enthusiasm, energy, reliability and creativity. The team is excellent at obtaining superior media coverage across all media and we have a great relationship for organising the most exciting press trips with quality media attendance” PIERRE -ANDRÉ GREMAUD, DIRECTOR, VERBIER PROMOTION
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he best PRs understand the bigger business picture. Which is why team Heaven is just as confident working its creative magic on affordable coverage-generating campaigns as contributing to clients’ strategic board meetings. And our record of turning story ideas into column inches and online content is second-tonone. Our secret? A heavenly mix of knowing which angles will grab editorial attention, fantastic powers of written persuasion, the best media contacts in the business and a genuine zest for what we do. Between us we’ve promoted every type of outdoor experience. From arctic adventures to backpacking tours, sports travel to glamping fun, cycling holidays to sailing trips and snow breaks to family escapes, we’re just as passionate about the weird as the wonderful.
Services Media relations, press trip organisation, media events, copywriting, product launches, media review programmes, social media and consultancy, blogger outreach, crisis management and communications, internal communications policies, media planning, monitoring and response, risk management, crisis training and event management. For travel agents Our team has considerable experience in tour operating and utilise this to support travel agent partners. We know the importance of supporting agents with training and familiarisation visits to enhance their knowledge of our clients.
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Hills Balfour �hillsbalfour.com
@HillsBalfour
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PR
Hills Balfour
Hills Balfour, Cornwall House, 58 Southwark Bridge Road, London SE1 0AS �+44 (0)20 7593 1700 jonathans@hillsbalfour.com Key Personnel: Amanda Hills, CEO; Jonathan Sloan, Managing Director
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Since being appointed in 2000 and to this day, Hills Balfour’s performance has been of the highest level. Their team are creative, professional and insightful, with everything they do always delivered on time and with a smile” REGINALD CHARLOT, NYC & COMPANY
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ills Balfour Group’s full service approach and talented team of industry experts have made us a globally recognised consultancy. We specialise in travel PR, digital, representation, sales, trade and consumer marketing, branding and MICE. Founded in 1998, Hills Balfour Group is now comprised of a 70 strong team of excellent expert professionals in the UK and Ireland. HB has our own offices in London and Dubai and affiliate offices across Europe, the Americas, Asia and Oceania. Services We excel in a range of services across the spectrum from media and trade relations, to consumer marketing and stand-alone services – we offer a nimble, tailored approach through our experienced, dedicated team. Whilst travel, leisure and hospitality lies at the core of what
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we do, our team also specialises in a variety of additional sectors across fashion, art, sports and healthcare brands. We create content across the media and digital universe, ensuring that our destinations and wider clients enjoy on-message brand alignment, partnerships and access to our exclusive black book of contacts. For travel agents Travel agents, tour operators and airline reservation staff are all a vital element of our clients’ success in the UK and Ireland community and we are proud to work closely with the very best of the best, through sales activities including missions, training, roadshows, presentations and sales calls.
KTA Public Relations �ktapr.com
@ktapr
PR
Ktapr
KTA Public Relations, 208 Harbour Yard, Chelsea Harbour, London SW10 0XD �+44 (0)207 352 1088 lauren@ktapr.com Key Personnel: Gail Palmer, Managing Director; Lauren Broughton, Account Director
“
KTA are a highly personable and professional team, a pleasure to work with and they always keep UKinbound top of mind, picking up on any opportunities which may result in us securing coverage. In just 12 months they secured us a staggering 381 press clippings!” DEIRDRE WELLS OBE, CEO UKINBOUND
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hen it comes to giving travel and tourism brands a voice in the crowded UK market, experience really matters. And with over 28 years of expertise in delivering successful PR campaigns with exceptional results, we know what works to establish a leading brand and get our clients noticed in the competitive travel sector. We have a little black book of personal media contacts, built up over decades, who we work closely with to create stand-out exposure. Our extensive knowledge spans every segment of the travel industry, including luxury hotels and resorts, tourist boards, travel associations, tour operators, airlines, restaurants and cruise lines. We pride ourselves on being innovative, forging creative partnerships and implementing strategic 360-degree campaigns across multiple platforms, delivering a valuable return on investment.
Services Our approach is to present honest, highly effective, realistic and achievable PR campaigns based upon what works in the real world and is closely aligned to our clients’ commercial objectives. We offer a fully integrated PR service including, media relations, openings and launches, brand management, media events, affinity partnerships, social media, analysis and reporting, and crisis consultancy. For travel agents We provide comprehensive information and full support to travel agents across the UK for all our clients.
KTA PUBLIC RELATIONS
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Moulden Marketing �moulden-marketing.co.uk
@MouldenMktg
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PR
moulden-marketing
Moulden Marketing Ltd, James House, Mere Park, Dedmere Road, Marlow, Bucks SL7 1FJ +44 (0)1628 532020 mouldenmarketing@moulden-marketing.co.uk Key Personnel: Gill Moulden, Managing Director; James Moulden, Sales & Marketing Manager
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The team at Moulden Marketing are a diverse bunch of marketing professionals. They have a unique ability to deliver detailed research and wide-reaching marketing insights. Their deep relationships in the UK market helps us tailor our product to create long-term sales opportunities” COL. RAVI RAMASWAMY, INDEBO DMC
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ow in our 21st year as a specialist representation, sales and marketing agency, Moulden Marketing has a unique focus on the travel, tourism, hospitality and events markets. We have a proven track record in delivering successful outcomes for high-end luxury venues and destination marketing organisations. Our clients include boutique hotels, independent chains, DMCs, regional and national tourist boards and CVB. Our deep understanding of the market, affordable activities and creative solutions deliver integrated marketing campaigns to meet your objectives. With a dedicated and experienced team of travel, marketing and event professionals, our relationships with the media and the industry ensure that we can approach each client’s requirements in a tailored manner to obtain excellent results every time.
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Services We are skilled in a range of services, including business development, marketing, PR and promotions, research and analysis, strategy and product development, training, educationals, sales missions, workshops, product launches, marketing campaigns and digital media. For travel agents We have many years of well-developed relationships with specialist and MICE agents. These strong relationships enable us to create real face-to-face opportunities, networking events, launches, educationals, workshops and a raft of training and incentive programmes.
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PR
Representation Plus/First PR �representationplus.co.uk/firstpr.co.uk � representationplus.co.uk/firstpr.co.uk
@RepPlusUK/@firstprlondon
RepresentationPlus
Representation Plus/First PR, Battersea, London SW11 3 TY +44 (0)208 877 4500/4508 pr@representationplus.co.uk Key Personnel: Alison Cryer, Managing Director; Eve Gardiner, Director
“
Our UK representative for three decades, they effectively put Seattle and Washington State on the leisure travel map. They have built a solid base of tour product featuring our area and have consistently delivered impressive media coverage” JANE KILBURN, PORT OF SEATTLE
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reated nearly 30 years ago by one of the Top 100 Women in the Industry, we are the UK's award-winning leaders in representation and PR with a network of independent, owner-managed offices in 27 countries. We provide high levels of advice and consultancy based on trends, past experience, vast contacts, market knowledge and working with every culture across the world. We exceed expectations, meet KPIs, provide measurable return on investment and keep within budget. Services We offer bespoke integrated communications services to destinations, hotel groups, individual hotels, associations, DMCs or transportation companies of all sizes and budgets. These range from advising your team on strategy and implementation; and supporting your team and
handling whole campaigns or projects (eg, PR, event management, social media, digital marketing, trade missions, MICE business development), to holistic representation under your brand; saving on overheads, putting your resources into pro-active sales, PR, social media and marketing and interfacing with the trade, media and consumer on your behalf. For travel agents We provide product planning advice, itinerary and supplier assistance, inhouse and online training, webinars, events and fam trips, sales incentive and rewards programmes, joint marketing initiatives and H2H brand partnerships.
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Sauce Communications �saucecommunications.com
@saucetravel
PR
saucecomms
Sauce Communications, Studio 1B, Woodstock Studios, 36 Woodstock Grove, London W12 8LE +44 (0)208 600 3600 emma@saucecommunications.com Key Personnel: Emma Powell, Director of Travel; Nicola Hancock, Co-Founder
“
Working with the team from Sauce has been a delightful experience. Their knowledge of the industry, connections and enthusiasm have been incredibly valuable to our business and we look forward to a continued long and fruitful relationship” JULIA MAEDA, WALK JAPAN
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auce is the UK’s leading PR, marketing and digital company specialising in the lifestyle sector. We have a wealth of experience promoting the best hotels, travel brands, restaurants, bars, high profile personalities, chefs and food and drink products. Our travel team has years of experience working with global hotel brands, independent boutique hotels, spas and retreats, tourist boards, digital travel tech companies and tour operators. Sauce travel clients receive the benefits of our highly specific travel industry knowledge and extensive contacts, combined with our wider lifestyle agency grounding. Services We offer a 360-degree service to our clients. Our services include creative copywriting, PR strategy development, media liaison, media events and
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launches, brand partnerships, press days and interviews, escorted media trips, trade show support, digital and website builds, social media management, digital influencer tours, crisis communi-cation and full reporting and coverage analysis. Client experience Sauce represents some of the best hotels and travel companies in the world, from boutique properties to large global brands. Our current travel clients include Relais & Chateaux, Walk Japan, Great Northern Hotel in London, Villa Spalletti Trivelli in Rome, Longueville Manor in Jersey, and global tour operators Caribtours and The Private Travel Company.
Siren Communications �sirencomms.com
@sirencomms
PR
sirencomms
Siren Communications, West Wing, Somerset House, Strand, London, WC2R 1LA +44 (0)20 7759 1150 info@sirencomms.com Key Personnel: Sarah Rathbone, Managing Director; Sally Hart, Strategy & Planning Director
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Siren delivers great results for us and have outstanding relationships with all media partners. They are professional, creative and a true partner” ANDY FREETH, MANAGING DIRECTOR, B2B, DNATA
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e are a travel and consumer PR agency that believes great stories change behaviour. Our team of strategic thinkers, creative producers and energetic doers deliver exciting PR and social media campaigns that really stand out. Siren has a strong track record in the travel sector, delivering results in trade, lifestyle, features and new arenas. We take our clients to where their audiences hang out – in blogs, social and broadcast media, direct experiences or through traditional PR. We create and execute the best programme for you. Services We can provide all you need to get your story told: from influencer and blogger relations, social media engagement and management and content creation, to consumer and trade media relations,
events and experiences. Our team can help with crisis and issues support, preparing speeches, managing award entries and running your press office. For travel agents Our travel PR specialists know the industry inside out – who the key players are, the importance of travel agents and how to work with the trade media and influencers to get the best results for you. If you need to reach out to agents, launch new products or position yourselves as the authority in your sector, we can create a communications campaign that delivers for you.
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SLC Representation �slcrepresentation.co.uk
@slctravelreps
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SLCrepresentation
SLC Representation, The Old Church, 89b Quicks Rd, Wimbledon, London SW19 1EX +44 (0)208 545 2616 deborah@slcrepresentation.co.uk Key Personnel: Sandra Leach, CEO; Deborah Pearce, General Manager
“
SLC has supported us on a number of projects involving their DMC, tourist board and hotel partners over the years. The team are professional, knowledgeable, proactive and consistently deliver a high standard of service. In short, they are a pleasure to work with” DAVID WARNE, WEXAS
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stablished in 2002, SLC Representation prides itself on being a leading travel representation and marketing company with a reputation for delivering a highly professional service. Our talented team of 14 staff is instrumental in growing business from the UK market for clients around the globe. Our experience spans tourist boards, hotels, cruise lines, hotel chains, DMCs, boutique lodges, event management and secretariat services for associations and attractions. Services SLC can assist with management of trade relationships, business development, PR and promotions, brochure and website negotiation, planning sales missions, fam trips, product training for front line consultants, developing
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and executing innovative marketing plans and activity, trade and consumer shows, event organisation and management. For the travel trade With strong relationships at all levels, SLC has experience ranging from negotiating commercial terms with senior management to delivering passionate training for front line staff. Most of our team started as travel consultants themselves and understand exactly what is needed in order to facilitate sales and get familiar with products and destinations.
TaylorMadePR �taylormadepr.com
@TaylorMadePR
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PR
TaylorMadePR
TaylorMadePR, 40 Tavistock Street, London WC2E 7PB +44 (0)207 183 1075 hello@taylormadepr.com Key Personnel: Sarah Taylor, Managing Director
“
TaylorMadePR stood out among other PR agencies for their creativity and passion for luxury travel. We have had fantastic media results in luxury publications this year and are really excited to work with them in the future” CLARE THOMPSON, ALEXA PRIVATE CRUISES
T
aylorMadePR is an independent luxury travel and lifestyle agency in London's Covent Garden offering PR and marketing services with significant luxury experience, across high-end travel brands and hotels. We have a dedicated senior team of handson directors providing consistently high profile results for clients, across multiple media channels, sales and marketing campaigns. We operate across UK and Irish markets and have a partnership with a luxury PR and representation agency across German markets. Our client list currently represents premium hotels, resorts, tourism boards, boutique travel companies, hospitality and tourist attractions worldwide, and we are keen to grow with likeminded brands and hotel groups. We’d love to talk to you and support your business challenges in 2017.
Services PR and communications: traditional consumer, travel trade and social media press office, media training, crisis management, ROI measurement. Sales and marketing: day to day leisure and MICE representation, new business leads, sales calls, product training, targeted marketing campaigns, e-marketing, design. Events: stunts, promotions, workshops, dinners and industry parties. For travel agents We love travel agents and do our best to keep them informed about a client’s product, commission, incentives, events, road shows and FAM trips, and also deliver inhouse training to agencies.
Reps & PR 2017
21
Tree Communications �treecommunications.co.uk
@tree_comms
PR
treecomms
Tree Communications Ltd, Chorlton, Manchester/ Shoreditch, London +44 (0)161 850 0012 sarah@treecommunications.co.uk Key Personnel: Sarah Gormley, Owner & Director
“
Sarah has been a key asset to Finnair in the UK over seven years of managing our media relations and PR. She has helped build our brand and establish Finnair as a leading carrier between the UK & Asia. She is well connected in the industry and supported our sales team in building relationships” FREDRIK CHARPENTIER, FINNAIR
T
ree Communications is an organic public relations and marketing agency based in Manchester and London, working as an integral part of our clients’ teams. If you’re searching for an award-winning communications agency that uses honest, straight-talking ideas as part of a strategy to deliver results, then look no further. We assess exactly what services individual clients need and only promise to do what we know we can deliver with great results. Established with roots in Manchester, our branches spread further afield with international blue chip clients sitting alongside smaller home-grown businesses. We are aviation, hospitality and hotel specialists and have a strong award-winning track record of building new brands and developing exisiting ones in these industries.
22
Reps & PR 2017
Services We offer tailor-made services that can include marketing strategy, business development, public relations, marketing communications, branding, social media, sponsorship and mentoring/training. We identify areas within a client's strategy that can be improved or given a boost and then we work as part of their team to deliver on this. For travel agents We are travel marketing specialists so can assist with PR, social media and marketing consultancy for travel agents along with training and coaching in these areas too.
VVV Global Marketing �vvvglobal.com
@vvvglobal
R
PR
vvvglobal
VVV Global Marketing Ltd, 71-75 Shelton Street, London WC2H 9JQ +44 (0)133 070 0101 jo@vvvglobal.com Key Personnel: Gary Orr, Commercial Director; Jo Piani, Sales & Marketing Director
“
VVV are a highly professional, experienced team who are an absolute pleasure to work with. They have a great understanding of the UK and Irish tourism segments gained through years of experience in the sector. Kissimmee has prospered under them in the UK and Ireland” DT MINICH, EXPERIENCE KISSIMMEE
V
VV Global Marketing is a full-service travel and tourism marketing representation company that offers bespoke and professional sales, marketing and public relations services within the travel industry. Experts in sales, marketing and communications, the team are brimming with ideas and proven strategies which enable your business or product to reach new market sectors, including consumer, travel trade, press, aviation and the MICE market. We offer a personalised service which is tailored to the specific needs of each of our clients. Whether you are looking to expand your business, gain ground in existing or new markets, or you have a specific project activity in mind, we could be the solution you need. Our knowledgeable team are ready to offer you expert advice and strategic solutions that will deliver results in line with your goals.
Services Full-service destination representation, hotel representation, management of trade relationships, product development, negotiation and contracting, B2B sales, marketing campaigns, public relations, travel trade press and consumer media engagement, consumer promotions, trade and consumer shows and events, UK sales missions, escorted trade or media FAM trips, brochure fulfillment. For travel agents We can support trade partners with marketing literature, product training, roadshows, FAM trips, joint consumer shows and marketing.
Reps & PR 2017
23
A-Z of clients
24
1st Class Holidays
3FOR
+44 (0)333 700 3434
Alaskan Dream Cruises
Discover the World
+44 (0)203 598 8030
ALEXA Private Cruises
TaylorMadePR
+44 (0)207 183 1075
Alpe d’Huez
Heaven Publicity
+44 (0)203 763 5170
Altrincham and Sale Chamber of Commerce
Tree Communications
+44 (0)161 850 0012
Anfi
Flagship Consulting
+44 (0)20 7680 7104
Angelus restaurant
TaylorMadePR
+44 (0)207 183 1075
Antigua & Barbuda Tourism Authority
Brighter Group
+44 (0)207 326 9880
Aspen Snowmass
Black Diamond
+44 (0)20 7240 4071
Association of National Tourist Offices & Representatives
Representation Plus/First PR
+44 (0)208 877 4500
Atlantic Canada Tourism Partnership
Brighter Group
+44 (0)207 326 9880
ATPI Group
Siren Communications
+44 (0)20 7759 1150
Bacardi Brand Homes
TaylorMadePR
+44 (0)207 183 1075
BAR UK
KTA Public Relations
+44 (0)207 352 1088
Belize Tourism Board
Brighter Group
+44 (0)207 326 9880
Bella Vista Cyprus
Tree Communications
+44 (0)161 850 0012
Berlin Brunch
TaylorMadePR
+44 (0)207 183 1075
Bermuda Tourism Authority
Gosh PR
+44 (0)20 7871 2915
Bougainvillea Beach Resort
Escape Marketing
+44 (0)207 183 3554
Bradenton, Anna Maria Island & Longboat Key, Florida
Gosh PR
+44 (0)20 7871 2915 +44 (0)20 7240 4071
Brand USA
Black Diamond
Brody House
TaylorMadePR
+44 (0)207 183 1075
Bulstone Hotel
Flagship Consulting
+44 (0)20 7680 7104 +44 (0)161 850 0012
Busy Bee property
Tree Communications
Butterfly Beach Hotel
Escape Marketing
+44 (0)207 183 3554
Caesars Entertainment
Discover the World
+44 (0)203 598 8030
Caribtours
Sauce Communications
+44 (0)208 600 3600
Celebrity Cruises
Siren Communications
+44 (0)20 7759 1150
Central England Co-operative Travel
3FOR
+44 (0)333 700 3434
Cheadle Big Bang
Tree Communications
+44 (0)161 850 0012
Chequers Inn
Moulden Marketing
+44 (0)1628 532020
Chester Travel Connection
3FOR
+44 (0)333 700 3434
City Sightseeing
Discover the World
+44 (0)203 598 8030
Co-operative Personal Travel Advisors
3FOR
+44 (0)333 700 3434
Coco Collection
The Brandman Agency
+44 (0)20 7610 9877
Codegen
Siren Communications
+44 (0)20 7759 1150
Colorado Tourism Office
Black Diamond
+44 (0)20 7240 4071
COPA Airlines
Discover the World
+44 (0)203 598 8030
Corporate Traveller
KTA Public Relations
Corsica Tourism France
Representation Plus/First PR
+44 (0)207 352 1088 +44 (0)208 877 4500/4514
Creative Travel India
SLC Representation
+44 (0)208 545 2618
Crown Hotels Australia
SLC Representation
+44 (0)208 545 2618
Cubarama
HAT Tourism Marketing
+44 (0)203 044 2761
Dawson & Sanderson
3FOR
+44 (0)333 700 3434
Daytona Beach Area CVB
HAT Tourism Marketing
+44 (0)203 044 2761
Define Fine City Guides
TaylorMadePR
+44 (0)207 183 1075
Reps & PR 2017
R
PR
Democracy
Tree Communications
+44 (0)161 850 0012
Discover Dominica Authority
Brighter Group
+44 (0)207 326 9880
Discover Martin County Florida
VVV Global Marketing
+44 (0)133 070 0101
Dubai Convention & Events Bureau
Hills Balfour
+44 (0)20 7593 1700
Eastern Cape Parks & Tourism Agency South Africa
Representation Plus/First PR
Elegant Hotels Group
Brighter Group
+44 (0)207 326 9880
Emerald and Scenic Waterways
3FOR
+44 (0)333 700 3434
+44 (0)208 877 4500/4508
Expedia TAAP
Discover the World
+44 (0)203 598 8030
Experience Kissimmee
VVV Global Marketing
+44 (0)133 070 0101
FCM Travel Solutions
KTA Public Relations
+44 (0)207 352 1088
Feelgood Theatre Productions
Tree Communications
+44 (0)161 850 0012
Flight Centre Travel Group
KTA Public Relations
+44 (0)207 352 1088
Florida Dolphin Tours
HAT Tourism Marketing
+44 (0)203 044 2761
Freedom Treks
Heaven Publicity
+44 (0)203 763 5170
Fun Spot America Theme Parks
HAT Tourism Marketing
+44 (0)203 044 2761
Gapyear.com
KTA Public Relations
+44 (0)207 352 1088
Gatorland
HAT Tourism Marketing
+44 (0)203 044 2761
GOL
Discover the World
+44 (0)203 598 8030
Gold Medal Travel
Siren Communications
+44 (0)20 7759 1150
Grandi Navi Veloci Passenger Ships
Representation Plus/First PR
+44 (0)208 877 4500/4508
Greater Miami CVB US
Representation Plus/First PR
+44 (0)208 877 4500/4514
GTMC
Siren Communications
+44 (0)20 7759 1150
Haad Tien Beach Resort and Club Koh Tao
SLC Representation
+44 (0)208 545 2618
Hainan Airlines
Discover the World
+44 (0)203 598 8030
Hawai'i Tourism Europe
Hills Balfour
+44 (0)20 7593 1700
Hertz
Gosh PR
+44 (0)20 7871 2915
Hideaway Beach Resort & Spa Maldives
KTA Public Relations
+44 (0)207 352 1088
HL Adventure
Moulden Marketing
+44 (0)1628 532020
IBC Hotels
Escape Marketing
+44 (0)207 183 3554 +44 (0)161 850 0012
Icelandair
Tree Communications
IndeBo
Moulden Marketing
+44 (0)1628 532020
Intours
Moulden Marketing
+44 (0)1628 532020
Intrepid Group
Brighter Group
+44 (0)207 326 9880
Jordan Tourism Board
Brighter Group
+44 (0)207 326 9880
Jungfraubahnen
Heaven Publicity
+44 (0)203 763 5170
Kids Eat Free Card
HAT Tourism Marketing
+44 (0)203 044 2761
La Mamounia
The Brandman Agency
+44 (0)20 7610 9877
Las Vegas Convention & Visitors Authority
Hills Balfour
+44 (0)20 7593 1700
Le Boat
Heaven Publicity
+44 (0)203 763 5170
Longueville Manor, Jersey
Sauce Communications
+44 (0)208 600 3600
Lowry Theatre
Tree Communications
+44 (0)161 850 0012
Mauritius Tourism Promotion Authority
Hills Balfour
+44 (0)20 7593 1700
MBNA Thames Clippers
Siren Communications
+44 (0)20 7759 1150
Morocco National Tourism Organisation
Moulden Marketing
+44 (0)1628 532020
MPA
Tree Communications
+44 (0)161 850 0012
Neilson
Brighter Group
+44 (0)207 326 9880
Reps & PR 2017
25
A-Z of clients
26
Newtours
Moulden Marketing
+44 (0)1628 532020
Norwegian Cruise Line
Flagship Consulting
+44 (0)20 7680 7104
Nusa Dua Beach Hotel and Spa Bali
SLC Representation
+44 (0)208 545 2618
NYC & Company
Hills Balfour
+44 (0)20 7593 1700 +44 (0)203 598 8030
Okura Nikko Hotels
Discover the World
On The Go Tours
KTA Public Relations
+44 (0)207 352 1088
Ontario Tourism Marketing Partnership Corporation
Hills Balfour
+44 (0)20 7593 1700
Onyx Hospitality Group
SLC Representation
+44 (0)208 545 2618
Orlando Magic
HAT Tourism Marketing
+44 (0)203 044 2761
Palazzo Victoria
The Brandman Agency
+44 (0)20 7610 9877
Palé Hall Hotel
Sauce Communications
+44 (0)208 600 3600
Panama City Beach, Florida
Gosh PR
+44 (0)20 7871 2915
PATA UK Chapter
SLC Representation
+44 (0)208 545 2618
Pierre et Vacances
Heaven Publicity
Polish Tourist Office
Representation Plus/First PR
+44 (0)203 763 5170 +44 (0)208 877 4500/4508
Portsmouth Historic Dockyard
Flagship Consulting
Promote Iceland
Brighter Group
+44 (0)207 326 9880
Puerto Rico Tourism Company
Hills Balfour
+44 (0)20 7593 1700
+44 (0)20 7680 7104
Qantas
The Brandman Agency
+44 (0)20 7610 9877
Qatar Tourism Authority
Hills Balfour
+44 (0)20 7593 1700
Quark Expeditions
Heaven Publicity
+44 (0)203 763 5170
Radisson Grenada Beach Resort
Discover the World
+44 (0)203 598 8030
Rayavadee Krabi
SLC Representation
+44 (0)208 545 2618
Relais & Châteaux
Sauce Communications
+44 (0)208 600 3600
Resort Development Organisation
Flagship Consulting
+44 (0)20 7680 7104
Rickshaw Travel
Heaven Publicity
+44 (0)203 763 5170
Rotana Hotels & Resorts
KTA Public Relations
+44 (0)207 352 1088
Round Hill Hotel and Villas
The Brandman Agency
+44 (0)20 7610 9877
Round the World Experts
KTA Public Relations
+44 (0)207 352 1088
Royal Resorts
HAT Tourism Marketing
+44 (0)203 044 2761
Samoa Tourism Association
Representation Plus/First PR
San Francisco Travel
Black Diamond
+44 (0)20 7240 4071
Santa Monica Travel & Tourism
Black Diamond
+44 (0)20 7240 4071
School Travel Forum
Flagship Consulting
+44 (0)20 7680 7104
+44 (0)208 877 4500/4512
Seaside Hotels
Gosh PR
+44 (0)20 7871 2915
SilverRail Technologies
Flagship Consulting
+44 (0)20 7680 7104
South African Airways
Black Diamond
+44 (0)20 7240 4071
Spear Travels
3FOR
+44 (0)333 700 3434
Spice Island Beach Resort
The Brandman Agency
Sri Lanka Tourism Promotion Bureau
Representation Plus/First PR
+44 (0)20 7610 9877 +44 (0)208 877 4500/4508
Steigenberger Hotels
Discover the World
Sugar Bay Barbados
Escape Marketing
+44 (0)207 183 3554
Sunuva
The Brandman Agency
+44 (0)20 7610 9877
+44 (0)203 598 8030
Sunvil
3FOR
+44 (0)333 700 3434
Sydney Opera House
SLC Representation
+44 (0)208 545 2618
Reps & PR 2017
R
PR
Taiwan Tourism Bureau
Brighter Group
+44 (0)207 326 9880
Tante Marie Culinary Academy
The Brandman Agency
+44 (0)20 7610 9877 +44 (0)20 7759 1150
The Caravan Club
Siren Communications
The Colony Palm Beach
TaylorMadePR
+44 (0)207 183 1075
The Crane Resort
The Brandman Agency
+44 (0)20 7610 9877
The Freedom Travel Group
3FOR
+44 (0)333 700 3434
The Global Travel Group
Siren Communications
+44 (0)20 7759 1150
The Gotthard hotel
TaylorMadePR
+44 (0)207 183 1075
The Palms Resort Barbados
Escape Marketing
+44 (0)207 183 3554
The Private Travel Company
Sauce Communications
+44 (0)208 600 3600
The Ride
HAT Tourism Marketing
+44 (0)203 044 2761
The Villa Collection
Escape Marketing
+44 (0)207 183 3554
Thomas Cook Holidays
3FOR
+44 (0)333 700 3434
Tigerbay
Flagship Consulting
+44 (0)20 7680 7104
Tirol
Heaven Publicity
+44 (0)203 763 5170
Tourism & Events Queensland
Hills Balfour
+44 (0)20 7593 1700
Tourism Noosa
SLC Representation
+44 (0)208 545 2618 +44 (0)208 545 2618
Tourism Western Australia
SLC Representation
Tourism Whistler
Black Diamond
+44 (0)20 7240 4071
Travel 2
Siren Communications
+44 (0)20 7759 1150
Travel Manitoba Canada
Representation Plus/First PR
+44 (0)208 877 4500/4516
Tunisia National Tourist Office
Representation Plus/First PR
+44 (0)208 877 4500/4516
UKinbound
KTA Public Relations
+44 (0)207 352 1088
Val d'Isere Tourism
Heaven Publicity
+44 (0)203 763 5170
Verbier Tourism
Heaven Publicity
+44 (0)203 763 5170
Viceroy Hotels & Resorts
Black Diamond
+44 (0)20 7240 4071
Vienna Convention Bureau
Hills Balfour
+44 (0)20 7593 1700
Villa Spalletti Trivelli Rome
Sauce Communications
+44 (0)208 600 3600
VIP Dine 4Less Card
HAT Tourism Marketing
+44 (0)203 044 2761
Visit Benidorm
Gosh PR
+44 (0)20 7871 2915
Visit California
Black Diamond
+44 (0)20 7240 4071
Visit Florida
Gosh PR
+44 (0)20 7871 2915
Visit New Hampshire
VVV Global Marketing
+44 (0)133 070 0101
Visit Sarasota County, Florida
Gosh PR
+44 (0)20 7871 2915
Visit Savannah
VVV Global Marketing
+44 (0)133 070 0101
Visit Winchester
Flagship Consulting
+44 (0)20 7680 7104
Voyages To Antiquity
Siren Communications
+44 (0)20 7759 1150
Walk Japan
Sauce Communications
+44 (0)208 600 3600
West Indian International Tours
Escape Marketing
+44 (0)207 183 3554
Whispers of Heaton
Tree Communications
+44 (0)161 850 0012 +44 (0)20 7680 7104
Wightlink Ferries
Flagship Consulting
Windjammer Landing Beach Resort
The Brandman Agency
+44 (0)20 7610 9877
Yeotown
Sauce Communications
+44 (0)208 600 3600
Yosemite Mariposa County
Black Diamond
+44 (0)20 7240 4071
Zacchera Hotels
VVV Global Marketing
+44 (0)133 070 0101
Reps & PR 2017
27
Others Promise the World. We Deliver It.
Exceptional UK travel representation specialists t +44.203.598.8030 • UK@discovertheworld.com • www.discovertheworld.com
Alaskan Dream Cruises, Caesars Entertainment, City Sightseeing, COPA Airlines, DiscoverMICE, Expedia TAAP, GOL, Hainan Airlines, Steigenberger Hotels, Okura Nikko Hotels, Radisson Grenada Beach Resort Discover the World UK is proud to be part of the Discover the World global network providing exceptional representation performance. Services include sales, marketing, PR and reservations support globally.
Delivering over $1 Billion in client revenue across 109 countries.