Boutique. Bespoke. Bang for buck.
MEDIA KIT
A truly independent voice in an increasingly narrowing trade market.
selfmanagedsuper subscribers overview
Adviser investment of interest
Topic of interest
Tailored for SMSF trustees
smstrusteenews subscribers overview
Reach a wider audience with the smsmagazine daily newsletter advertising strategy, featuring premium banner ad placements in 2 available positions. With smstrusteenews, connect directly with trustees through our weekly newsletter, offering premium banner ad placements in 3 positions.
Website display
Solus EDM
In the spotlight
Custom events sponsorship
The Week That Was
Our social media spotlight allows you to do just that by sponsoring our The Week That Was weekly highlights.
Pre-roll example:
The host will read out a simple, short sentence such as: This podcast is brought to you by [Sponsor’s name] delivering innovative solutions and meaningful support so you can stay informed, inspired and ready for what’s next.
Be in the spotlight by featuring your ads in the background.
Monthly performance
Post impressions across all platforms 24.5% Engagement rate across all platforms
Ad type
Pre-roll with logo, social media message and weblink
Best value
Cost per episode*
$250
*minimum 4 episodes
6-month + commitment - 30% discount
3-month + commitment - 20% discount
All prices are in AUD and exclude GST 1000+
Explore this opportunity
Cross Country Super Podcast
Increase your brand awareness by sponsoring our monthly podcast.
Pre-roll example:
The host will read out a simple, short sentence such as: “This podcast is brought to you by [Sponsor’s name] delivering innovative solutions and meaningful support so you can stay informed, inspired and ready for what’s next.
Inclusions:
Podcast is released via social
and
and email, featured on the
Trusted Trustee Podcast
Increase your brand awareness by sponsoring our monthly podcast.
Pre-roll example:
The host will read out a simple, short sentence such as: “This podcast is brought to you by [Sponsor’s name] solutions and meaningful support so you can stay informed, inspired and ready for what’s next.
Inclusions:
Partnership content
Our content marketing package helps clients become thought leaders by partnering with Benchmark Media to create bespoke newsletters. These newsletters build trust, brand reputation and increase awareness of client activities, services and products. We write articles in collaboration with clients to evoke an emotional response and encourage discussion.
Package inclusions
*assuming enewsletters to all three titles. ^tailored for each of Benchmark’s audiences. – selfmanagedsuper, smstrusteenews and financialobserver. ~ for use post-campaign.
History & focus
Benchmark Media, established in 2013, is a publishing house focused on two areas of Australia’s dynamic financial services industry: the self-managed superannuation fund sector and the broader retail market, including financial advice, funds management, risk insurance and retirement savings.
Its coverage of these fields is achieved via three targeted mastheads: selfmanagedsuper, smstrusteenews and financialobserver.
It is led by Darin Tyson-Chan, who has extensive experience covering all facets of the industry and was the first journalist in Australia dedicated to the self-managed superannuation fund sector. He remains the only recipient of the SMSF Association Trade Journalist of the Year Award. Under his leadership, selfmanagedsuper has also been recognised at the Australian Financial Industry Awards in both 2024 and 2025, winning the People’s Choice Superannuation/Financial Services Industry Media of the Year award, further cementing Benchmark Media’s reputation for quality journalism and industry insight.
