Media Kit 2024

MEDIA KIT 2024

A truly independent voice in an increasingly narrowing trade market Boutique. Bespoke. Bang for buck.

MEDIA KIT 2024

Table of contents

Benchmark Media history and focus

Targeted media

selfmanagedsuper overview

selfmanagedsuper publishing information

selfmanagedsuper digital advertising information

selfmanagedsuper digital advertising rates

selfmanagedsuper digital specifications

selfmanagedsuper events overview

selfmanagedsuper preferred participation in events

smstrusteenews overview

smstrusteenews digital advertising information

smstrusteenews digital advertising rates

smstrusteenews events overview

smstrusteenews preferred participation in events

Virtual booth and sponsors

financialobserver overview

financialobserver digital advertising information

financialobserver digital advertising rates

Content package

Digital specifications

Benchmark Media, established in 2013, is a publishing house focused on two areas of Australia’s dynamic financial services industry: the self-managed superannuation fund sector and the broader retail market, including financial advice, funds management, risk insurance and retirement savings.

Its coverage of these fields is achieved via three targeted mastheads: selfmanagedsuper, smstrusteenews and financialobserver

It is led by Darin Tyson-Chan, who has extensive experience covering all facets of the industry and was the first journalist in Australia dedicated to the self-managed superannuation fund sector. He remains the only recipient of the SMSF Association Trade Journalist of the Year Award.

MEDIA KIT 2024

Targeted media

Why advertise with us?

Targeted and focused

Reach key industry executives, business owners, advisers and influencers.

Daily and first to market

Our daily newsletter hits subscribers’ inboxes on the day the news happens, not the next morning.

Multi-platform

Integrated platform allowing users to engage with and connect to your business through multiple touchpoints.

Quality in-depth journalism

Engage with your audience alongside superior content generated by the industry’s most respected and experienced journalists.

Tailored events

Editorial and video content backed by regular events aimed at practioners and trustees.

Trustees access

smstrusteenews is the only publication in the market designed purely for SMSF trustees.

Link your business with multi-disciplinary SMSF professionals

selfmanagedsuper overview

The premier publication for SMSF professionals

Audience

selfmanagedsuper was launched in 2013 and is aimed at practitioners servicing SMSF clients including:

• Financial advisers

• Accountants

• Lawyers

• Auditors

• Technical specialists

• Administrators.

Subscribers are provided with the latest industry developments on:

• Compliance

• Strategy

• Technical

• Investment and practice management perspectives.

The publication is now being delivered digitally, providing unique advertising opportunities not offered by any other media house in the industry.

selfmanagedsuper regularly hosts events, industry awards and professional development programs for practitioners with the latest technical updates and strategies that will enable them to add real value for their SMSF clients. Key

Double-page spread (DPS) *

Trim size: 420 x 297 mm

Type: 400 x 270 mm

Bleed size: 426 x 303 mm

Full page

Trim size: 210 x 297 mm

Type: 186 x 270 mm

Bleed size: 216 x 303 mm

Ad size key

Half-page

Ad size: 200 x 120 mm

Bleed size: Not required

Third-page

Ad size: 200 x 80 mm

Bleed size: Not required

Third-page (DPS) *

Ad size: 410 x 20 mm

Bleed size: Not required

Half-page (DPS) *

Ad size: 410 x 120 mm

Bleed size: Not required

Quarter-page

Ad size: 200 x 50 mm

Bleed size: Not required

Quarter-page (DPS) *

Ad size: 410 x 50 mm

Bleed size: Not required

Trim Bleed Gutter * Please allow 6mm gutter towards spine.

Digital display advertising sizes and positions

* GST not included in quoted prices

MEDIA KIT 2024

selfmanagedsuper digital advertising information

Digital files

Digital files should be provided in high resolution flattened PDF format, using Acrobat Distiller or similar.

Digital files should be CMYK.

Digital file sizes should be made exactly to the specifications. We cannot be responsible for files that do not adhere to these specs.

Fonts and images

All fonts and images must be embedded.

Any placed images should be at 100% size and 300dpi, CMYK.

NB: we cannot guarantee accurate reproduction on fonts that are not Adobe postscript fonts. To avoid any font trouble, you can outline your fonts.

Colour density

Total four-colour density should be set between 300-340%. If printing black we recommend using two colours with at least 15% cyan.

Materials submission

Advertising material should be submitted to: sales@bmarkmedia.com.au

MEDIA KIT 2024

selfmanagedsuper events overview

SMSF Professionals Day

SMSF Professionals Day is the premier technical event on the SMSF calendar and a must-attend event for SMSF practitioners.

Melbourne | Tuesday 21 May

Sydney | Thursday 23 May

Brisbane | Tuesday 28 May

Online | Thursday 30 May

Investments of interest

Topics of interest

MEDIA KIT 2024

“The content of the event was greatrelevant and relatable topics.”

“Well done. Great program with excellent speakers.”

“Well-selected content, well-presented.”

“Great content, good presenters. Great work and thank you!”

Photo gallery

smstrusteenews overview

The premier publication for SMSF trustees

Audience

smstrusteenews was introduced to the consumer market in 2014 to provide the 1 million-plus SMSF members with editorial content specifically tailored for their needs. The publication is the only one of its kind designed to cater purely for the information relevant to SMSF trustees.

The newsletter is distributed fortnightly in electronic form and gives SMSF trustees a cross-section of information featuring the latest:

• Compliance news

• Investment updates

• Strategy considerations.

Individuals need this information to manage their retirement savings in the most prudent manner possible. It is complemented by video content consisting of interviews with the most influential people in the SMSF sector and financial services industry. Most importantly, smstrusteenews gives its audience access to news and developments not easily obtained.

Key data

Fortnightly newsletter 7200 subscribers*

Solus EDM 6600 subscribers* Partner content 7500 subscribers*

Digital display advertising sizes and positions

* GST not included in quoted

smstrusteenews events overview

SMSF Trustee Empowerment Day

SMSF Trustee Empowerment Day is an event that provides individuals running their own super fund with all of the latest market developments and information purely through an SMSF prism.

Sydney | Tuesday 17 September

Melbourne | Thursday 19 September

Topics of interest

Investments of interest

MEDIA KIT 2024

Feedback from attendees

“Good mix of practical and theory.”

“All the speakers were excellent and informative.”

“Very informative event with a broad range of topics covered.”

Photo gallery

financialobserver overview

financialobserver has been in existence since 2013 and is a masthead with complete commitment to providing video content and industry-leading events for the retail financial services sector. The video content consists in the main of both one-on-one interviews with leading industry figures and editorial pieces to camera.

financialobserver’s events arm aims to deliver seminars and conferences that address the most important industry issues, allowing attendees the opportunity to have first-mover advantage as service providers.

Key data

Newsletter 5100 subscribers*

Solus EDM 5100 subscribers*

Partner content 5000 subscribers*

Digital display advertising sizes and positions

MEDIA KIT 2024

Content marketing package

Introducing our content marketing package

The content marketing package offers our clients the ability to position themselves as a thought leaders in their area of expertise by partnering with Benchmark Media to produce bespoke newsletters targeted directly at our audiences.

The purpose of these newsletters is to demonstrate authenticity, build trust, brand and reputation, and directly increase the awareness of client activities, services and products.

The articles will be written by us with in-depth interaction and consultation with the client, allowing each article to evoke an emotional response to increase discussion and retention of information.

Package inclusions

Total investment for package

$20,000*

*assuming enewsletters to all three titles. ^tailored for each of Benchmark’s audiences.

– selfmanagedsuper, smstrusteenews and financialobserver. ~ for use post-campaign.

MEDIA KIT 2024

Digital display advertising specifications

3rd party tags accepted Ad tags or impression & click tracking tags

Schedule & deadlines

Web advertising

Material deadlines for monthly advertising sponsorship –material must be received 10 days prior to campaign commencement.

Newsletter

selfmanagedsuper newsletters are sent daily Monday to Thursday of each week.

smstrsusteenews newsletters are sent twice every month.

If supplying HTML5, reference images locally and submit image fragments along with the HTML code.

HTML5 creatives must be SSL compatible.

UTF-8 must be used for non-ASCII characters.

Flash content and Flash fallback (SWFs and FLVs) are not allowed to serve with an HTML5 ad.

HTML requirements:

HTML5 ads must include:

<!DOCTYPE html> declaration

<html> tag

<body>tag

Ad format size meta tag within the <head> tag.

Explicit end tags (inline ending tags will not be accepted):

Example of valid end tags: <path></path>

Example of what not to do: <path> or <path />

No image maps.

No mail to tags.

Designer must test creatives across all major browsers and versions prior to submission.

Ads can be fully third-party served.

Only the RGB colour format is supported. JPG files in CMYK format should be converted to a GIF or PNG.

Animated GIF ads must be slower than 5 FPS.

MEDIA KIT 2024

Digital display

Digital SOLUS EDM guidelines

Guidelines:HTML

Important note: HTML email documents tend to render with some small inconsistency over a variety of email browsers. The following information is crucial in ensuring quality and consistency across email platforms. Failure to adhere to these recommendations may impact campaign effectiveness, delivery scheduling, timelines and user experience.

• Dimensions of campaign should be a maximum width of 650px.

• Do not use <div> tags as they are not supported by a majority of email clients; instead use tables for email layout.

• Do not use rowspan as it won’t render consistently.

• Set cellpadding and cellspacing to 0 on the table elements.

• Preference for CSS both inline and in the head stylesheets. Mobile view requires an @media query in the head stylesheet to render content properly via classes, such as shrinking images and stacking multi-column modules. In certain cases, we also set special styling classes that can be activated in Email Editor, such as for padding and border options.

• If the paragraph module has padding options, create multiple paragraph modules and insert the text as needed.

• We use some special classes in the template’s head stylesheets and mso-conditional statements to force the default margin settings to 0 (for Outlook/Windows-based apps). Padding can be given in inline styling and also rendered differently in the head stylesheet on mobile view, or if the user requests multiple sizes of padding to choose from.

• Custom spacing using the padding and/or height options within the <td> tag, and, in the blank space between the <td>...</td> tags, use the HTML code for blank space: &nbsp;

• To overcome default blocked images in emails, include compelling image alt tags to encourage users to display images.

• To reduce the campaign triggering spam filters, the total email weight must be a maximum of 100KB. In addition, it’s strongly recommended to keep all images under 500KB for fast rendering.

Schedule&deadlines

Schedule & Deadlines