September 2011 September 2011
Customer Expectations: Pride Cometh Before a Fall By: Robert Brady Source: smallbiztrends.com Whether you’re selling a product or providing a service, one of the first steps in any business relationship is setting expectations. How you set those expectations can make or break your business relationship.
Internet marketing agencies for PPC with SEO and social media bundled together. During the process I was told that another agency made the following claim:
The Deadliest Sin
In most accounts of the seven deadly sins, pride is the original sin and the most deadly. Usually, I do not make such bold statements. Perhaps it is “We can get you the same my naturally conservative number of conversions on half nature or a desire to overdeliver, the spend.” but I would not have made this type of claim myself. However, I looked at past performance and saw how the other agency had arrived at their claim (there was a lot of spend and a lot of keywords that were not performing). I took the deal without adjusting this expectation.
My Sad Story A while back I was approached by a client that was looking to improve their online marketing. They had been doing a lot of PPC advertising and weren’t getting the results they wanted. Therefore, they had been getting quotes from numerous
The reason I learned this was because the client preferred my company, but they wanted to get that half of their spend back. And here is where pride enters the scene. Continued on Page 4
INSIDE THIS ISSUE Page 1 September Calendar of Events
Page 2 Page 3 A note from the President Welcome New Members
Page 6 Happening in Hillsdale County