July 2011 - Commerce Connection

Page 1

Go Mobile or Fall Behind

year,” according to Google AdWords Account Manager, Martina Agarpakis.

more info, making purchases, or engaging with you via mobile technology.

Source: fivesparrows.com What are customers using their A Mobile Presence is mobile devices for? The web, Becoming Essential of course! They are surfing websites, posting to social networks, following Twitter, watching what their friends “Like”, purchasing daily deal coupons, texting, and sharing information with other users all over the web – right from their mobile phones, iPads, and tablet devices.

As you already know by now, your customers are using social networking sites like Facebook, Twitter, and LinkedIn in record numbers. So if you aren’t up and running with a wellmanaged social marketing program by now, you may want to hurry up, because the “next big thing” – Mobile – is already So ask yourself, how is your here and being adopted at a mobile web experience for staggering rate. your customers? If you don’t provide a mobile option for cusIn fact. “half of all Americans tomers, you may already be [are] predicted to have a driving away customers who smartphone by the end of the could otherwise be requesting

When is the last time you saw someone without a mobile phone? Most people today carry a mobile phone with them wherever they go, even using it when they are at home. Mobile is a direct connection to your customers, and a highly personal medium that can help build and maintain strong relationships with customers.

Continued on page 4

INSIDE THIS ISSUE Page 1

Page 2

Page 3

July Calendar of Events

A note from the President Welcome New Members

Page 6 Happening in Hillsdale County


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