BlueScope Horizon Issue 28

HORIZON Issue 28 February/March/April 15 Page 1

A BUSINESS NEWSLETTER FOR BLUESCOPE PEOPLE Issue 28 February/March/April 15

OUR COMMUNITIES ARE OUR HOMES At a community and customer event in Wollongong, the BlueScopeWIN Community Partners Program announced its FY2015 program funding grants, which distributed more than $200,000 to 12 community groups.

The event was attended by the Bluescope Board and a broad cross-section of community representatives.

The BlueScopeWIN Community Partners Program is now into its third year, and has supported around 150 local community groups with $1 million in funding in its first two years to help maintain a number of local community programs.

BlueScope FY2015 half year result – our turnaround is successful On 23 February, BlueScope announced its financial results for the six months to 31 December 2014.

Speaking to employees about our safety performance for the six months, Paul O’Malley, Managing Director and CEO, commented that we had recorded our best results ever.

The headlines:

“The new safety coaching program for business leaders has helped this improved safety performance.

Under the program, experienced operations and safety managers act as mentors to new plant managers and operational leaders who learn first-hand the principles of felt leadership, how to integrate safety into normal business processes, and managing safety as an expectation of good business.

• LTIFR of 0.5, down from 0.9 • MTIFR of 4.6, down from 5.3 • $92.7 million net profit after tax (NPAT) – $89.0 million increase from 1H FY2014 • Underlying NPAT of $79.6 million was 62 per cent higher than 1H FY2014, and 26 per cent higher than 2H FY2014 • Net debt $408 million, with gearing at eight per cent • Fully franked interim dividend of three cents per share

“However, serious – or potentially serious – incidents that continue to occur constantly remind us of the need to maintain our focus.

Please, keep looking out for you and your colleagues at all times.”

WELCOME

Speaking about the financial performance, Paul said that the 1H results show our turnaround is successful.

“Strategic investments in Australian and international growth markets are already translating into earnings performance. We are building a globally diversified portfolio of assets that positions the Company for the future.

“We are particularly pleased to see earnings growth in our Australian business where margins have expanded.

The recently acquired businesses are performing as planned and we’re benefitting from the best residential construction activity for years.

“The growth in net profit has taken time and a tremendous team effort by all of you across our global portfolio. The result of that effort is Group underlying 1H FY2015 Earnings Before Interest and Tax (EBIT) of $169.7 million, up 24 per cent on the same time last year, and up 50 per cent on 2H FY2014.”

Looking ahead, we expect 2H FY2015 underlying EBIT higher than 2H FY2014, by up to 20 per cent. Expectations are subject to spread, FX and market conditions.

Page 6

IN THIS ISSUE 02 Many like New Zealand Steel!

06 What the market said

03 Open for business

07 Around the Globe

04 2014 Zero Harm awards

08 Introducing Bamboo leaders

HORIZON Issue 28 February/March/April 15 Page 2

INNOVATION AWARD FOR COLORBOND® STEEL the culmination of almost 20 years and over $100 million in research and development investment.

Next generation COLORBOND® steel won the 2014 Western Australia Housing Industry Association Product Innovation Award, which celebrates the best of the residential and construction industry.

COLORBOND® steel was recognised for its extensive testing in the field and laboratory, and its greater colour-retention and colour-holding properties over the previous product. The HIA noted that COLORBOND® steel’s smaller environmental footprint, compared with the previous product, had been recognised by world authorities.

The judges noted that BlueScope had made an “extensive investment in finding a better way” and that the increased warranty period provides “peace-of-mind for the customer and consumers.”

Gregory Moffitt, Marketing Manager Coated and Industrial Products, BlueScope ANZ, said BlueScope was honoured that its efforts to substantially improve an already well-performing product had been rewarded.

“The HIA Housing Awards are highly prestigious.

It’s satisfying to know that key stakeholders, including the nation’s peak residential building body, have a high opinion of our next generation COLORBOND® steel.”

At the heart of the next generation COLORBOND® steel is BlueScope’s Activate™ technology, which is

“Our latest COLORBOND® steel has an AM100 substrate,” explains Gregory. “This fundamentally changes the coating composition by introducing magnesium into the aluminium/zinc alloy coating.

This improves galvanic protection by activating the aluminium to protect areas of the base steel following exposure from cutting, drilling or wear. The result is more efficient and more effective corrosion resistance compared to its predecessor product.”

The Activate™ technology has been included in the National Construction Code and applicable Australian Standards, ensuring it meets or exceeds applicable Australian building standards.

“We conducted the most rigorous testing program since COLORBOND® steel was launched in the 1960s to verify the improvements it had over the outgoing product,” continues Gregory. “Extensive testing that replicated building applications was conducted across many outdoor locations in Australia for a minimum period of four years.

“Over 2000 outdoor samples were examined

by BlueScope’s Weathering Laboratory, where accelerated testing using cyclic salt fog and ultra-violet light Q Panel machines is also used for complementary analysis.”

APEC LEADERS COVERED

BY LYSAGHT Asia-Pacific Economic Cooperation (APEC) leaders at the 2014 Leaders’ meeting, held at the Beijing Huairou Yanqi Lake International Conference Centre, were protected not just by the black suited security guards, but also by LYSAGHT SEAM-LOK® and FLEX-LOK® roofing systems.

BlueScope Lysaght won the tender to provide the roofing system for the Conference Centre.

The contract included roofing for the conference centre, science and technology exhibition building,

the Yanqi hotel and presidential villas, a total of more than 33,000 square metres.

As part of the project, Lysaght developed a SEAM-LOK® concave machine to produce the curves that are a feature of the presidential villa roof.

Over the past 20 years, Lysaght China has developed integrated solutions for many public building projects to offer customers customised and professional steel building systems.

MANY LIKE NEW ZEALAND STEEL Since October last year New Zealand Steel’s Facebook page has lit up the digital world – building its audience to over 19,000 people. This is a great accomplishment, with many in similar industries struggling to get past the 2,000 mark.

Facebook has provided a new way of reaching customers and influencers who actively choose to connect with New Zealand Steel.

As a result, the Company’s product and industry stories are read by an engaged audience who prefer to receive these updates through Facebook newsfeeds.

With at least 200 new “likes” a week, New Zealand Steel’s audience is sure to grow and provide greater value to the business in the long term.

HORIZON Issue 28 February/March/April 15 Page 3

HAPPY BIRTHDAY MR-24 ! ®

Butler Manufacturing™ is commemorating the 45th anniversary of the MR-24® roof system, an invention that revolutionised the building industry.

Introduced by Butler in 1969, the MR-24 ® roof system is the first and most specified standingseam roof system.

“The MR-24® roof system is one of a number of leading-edge innovations pioneered by Butler that result in more efficient, cost-effective buildings,” says Harry Yeatman, Vice President Sales and Strategy, Butler Manufacturing. “The precisionengineered design ensures not only the long-term performance of the roof system, but also the building itself.”

Several buildings that feature the MR-24® roof system are nearing 45 years of in-place performance, which exceeds the life expectancy of metal roofs as projected in industry studies.

Today the MR-24® roof system protects 2.1 billion square feet of buildings across the globe.

“All building owners aim for a measurable return on investment,” says Rodger Russ, North American Roof Sales Manager, Butler Manufacturing. “The roof – one of the most critical components of a building – must provide superior performance and save money based on life cycle costs.”

Recent developments in the MR-24 ® roof system include: • Daylighting innovations: Buildings with the MR-24 ® roof system are primed for daylighting.

Implementing this technology can provide significant savings, as electricity for lighting is often the highest operating expense in a building – frequently exceeding heating and cooling costs. A building equipped with a SunLite Strip or RetroLite daylighting system and lighting controls can reduce the cost of electricity used for lighting by up to 70 per cent.

• Tested energy performance: The MR-24® roof system is tested in-house and independently in accordance with the most demanding, recognised specifications in the industry.

In 2009, Butler Manufacturing introduced the Guarded Hot Box at its Research and Development Center in Grandview, Missouri, which certifies the energy performance of the MR-24® roof system. The Guarded Hot Box uses more than 300 sensors to accurately measure the thermal performance of roof and wall assemblies.

• Energy-efficient finish system: Offered in a sustainable, 25-year warranted finish, the MR-24 ® roof system meets the reflectance and emittance standards for “cool roofs” as certified by the Cool Roof Rating Council® and is proven efficient by ENERGY STAR® standards. By lowering roof temperatures, this finish reduces the amount of energy required to cool buildings.

THAILAND: OPEN FOR BUSINESS BlueScope Thailand’s first authorised dealer is open for business in Bangkok.

Thailand’s Bamboo strategy program, as well as being a key element of the ASEAN Bamboo 200 strategy.

Retail is an exciting new segment for both BlueScope Thailand and the broader ASEAN business. It is one of the important strategic initiatives to deliver on growth targets under

BlueScope Thailand aims to aggressively expand its presence in the retail market by establishing BlueScope authorised dealerships incorporating Zacs® steel to offer homeowners greater

Paul O’Malley, Managing Director & CEO recently visited the BlueScope authorised dealership at Modern Roof Revolution Co. with members of the BlueScope Thailand team. They were warmly welcomed by the Managing Director of Modern Roof Revolution Co., Ltd and his wife (third and fourth from left).

accessibility to our high quality steel products and roofing solution services.

Already, 16 roll formers have signed a Memorandum of Understanding for a BlueScope dealership. BlueScope Thailand aims to have signed up 100 roll formers to be authorised dealers by 2018.

HORIZON Issue 28 February/March/April 15 Page 4

2014 MANAGING DIRECTOR & CEO ZERO HARM AWARDS

The annual Zero Harm Awards recognise and reward significant achievements in our Zero Harm journey and in helping make BlueScope a safer place to work.

In 2014 BlueScope ANZ, Global Building Solutions and Building Products all conducted their own occupational health and safety recognition programs to acknowledge employees who make an exceptional contribution to safety performance and culture. The winners of these business safety recognition programs were entered into the relevant category of the company-wide Zero Harm awards: Felt Leadership, Safety Champion, Safe and Healthy People Initiative, Safe and Tidy Plant Initiative, and Safe Systems Initiative.

Bob Moore, Chief Executive Global Building Solutions, presents the Most Improved Zero Harm Performance award to Dan Kumm, President Bluescope Buildings North America

Most Improved Zero Harm Performance: BlueScope Buildings North America LTIFR – 54% improvement (FY2014 LTIFR 0.18, FY2013 0.39) MTIFR – 22% improvement (FY2014 MTIFR 4.69 against FY2013 6.04)

In addition, awards are given for Best Company Zero Harm performance, and Most Improved Company Zero Harm Performance, as measured

by LTIFR and MTIFR results.

Safety Champion Award

Sanjay Dayal, Chief Executive Building Products, presents the Best Zero Harm Performance award to Nhut Vo, Country President Vietnam

Best Zero Harm Performance: BlueScope Vietnam FY2014 LTIFR 0.00; MTIFR 0.00 At 30 June 2014 BlueScope Vietnam had maintained 0.00 LTIFR for 4,993,024 hours.

Its safety performance is exemplified by a commitment to all safety programs and to achieve zero harm from top management through all levels of the organisation. Some key activities that contributed to the continued strong performance include Felt Leadership Empowerment program for Front Line Leaders, involving key customers and contractors in Felt Leadership training, communicating lessons from safety incidents in other parts of the business, and standardising management systems.

Felt Leadership Award Sompop Suvanhongkul, General Manager, BlueScope Buildings Thailand and Vietnam Sompop maintains a focus on zero harm in a challenging construction and manufacturing environment, and takes a very personal and hands on approach to employees’ well-being.

He is known for his passion, care and support for his people, contractors and the business, and has had a significant impact on the safety performance of BlueScope Buildings Thailand and BlueScope Buildings Vietnam. He was actively involved in the introduction of the Sky-Web® II fall protection system which is now setting new construction safety standards for the ASEAN region. His personal commitment has been recognised as a key success factor in the system being widely adopted.

Caleb McDonald, Acacia Ridge Despatch Team Leader, Supply Chain & Processing, BlueScope ANZ Caleb successfully led a project to control the interaction between moving equipment and people in the despatch area at Acacia Ridge. This work has eliminated the interaction when loading and unloading vehicles in exclusion zones, reduced the number of critical procedures, and controlled traffic flow through the despatch area. A major challenge was resistance by some operators who were concerned about an adverse impact on productivity and DIFOT performance targets. Caleb tested many scenarios and consulted with drivers and loaders so that everyone had a chance to contribute, and the result has been positive feedback from forklift and truck drivers. Ownership and continued success of this work now sits with the operators, with the introduction of loading exclusion and driver safety zones, designated safe access outside exclusion zones, and effective two way communication between loaders and truck drivers.

HORIZON Issue 28 February/March/April 15 Page 5

Cont from page 4

Safe & Healthy People Award – ‘No Touch’ policy Miyake Tsuyoshi, Vice President Manufacturing, BlueScope Thailand Miyake and his team established a ‘No Touch’ policy to eliminate potential ‘Line of Fire’ situations. The work included identifying a list of high risk tasks involving people in the ‘line of fire’, working with engineers and operators to find a workable solution to manage the risks of suspended crane loads and cleaning coater rolls, and initiating a campaign to communicate the ‘NO TOUCH’ message to all employees. The challenge of keeping crane operators separated from their loads during certain tasks is a common in all businesses, and the ‘No Touch’ policy is expected to be adopted across BlueScope.

Safe & Tidy Plant – Removal of Gaseous Chlorine Gaseous Chlorine Removal Team, Slabmaking, BlueScope ANZ, represented by David Kelly The challenge was to remove two 920 kg drums of chlorine stored on site which, in the past, had been used for bacteria control. The team worked with process engineers, water treatment plant operators, and chemical treatment experts to test possible solutions to safely remove the dangerous chlorine.

Removing the drums has achieved cost savings and further reduced manual handling and other risks.

Safe Systems Award – Mobile Elevated Roll Forming Gian Golwa, Project Manager, BlueScope Lysaght Indonesia Lysaght Indonesia has committed to a new, safe method of Mobile Elevated Roll Forming (MERF) to replace the normal approach taken to supply and install Lysaght products. MERF replaces manual handling by being able to produce and directly supply to the required area on site, including directly onto roofs, and eliminates risks associated with mobile cranes. As a result, the storage, loading and unloading of material is safer and more efficient.

NETWORKING AT WESTERN SYDNEY The Western Sydney Service Centre team has hosted a networking event for the National Association of Women in Operations (NAWO).

NAWO’s objective is to develop the pipeline of talented females in non traditional industries such as manufacturing, logistics, refining, and heavy industry, and in non traditional roles. Through its community of supporters it helps build women’s success in areas such as personal confidence and courage, career management, corporate and commercial literacy, negotiation and influencing, and authentic leadership.

The Western Sydney event was attended by around 60 representatives working in operations at a range

of companies, including CHEP, Australia Post, General Mills, Goodman Fielder, Coca Cola and Schweppes Australia, and many took a tour of the Western Sydney paintline and enjoyed the opportunity to see the process, technology and COLORBOND® products on display.

Guest speaker Peta Renkin, General Manager People, BANZ, addressed the group on the theme of authentic leadership, and gave an inspirational insight to her career and the approach she has taken to gain respect and trust through felt leadership.

Ray Peters, Manager Springhill, BANZ, and Kamini Wijekulasuriya Manufacturing Manager Western Sydney Service Centre, also spoke

(l-r): Leeing Foo, Process Engineer, Jo Lin Goh, Mechanical Engineer, Kamini Wijekulasuriya, Manufacturing Manager, and Aola Ghnoeim, Graduate Electrical Engineer, at the NAWO networking event.

about their career paths and the lessons they have learnt on their BlueScope journey.

FROM ROCKS TO SHOPS In designing the Wollongong Central shopping complex, a new $200 million dollar shopping centre in the Wollongong CBD, property developer GPT Group insisted that, wherever possible, the building be made from Australian steel. And most of the steel was made just a few kilometres away at the Port Kembla Steelworks.

The shopping complex features 15 different steel products specified during construction and made locally by BlueScope, including 200 tonnes of beams and 900 square metres of steel sheeting for window frames and sills. The upper levels of the building incorporate 30,000 square metres of the

innovative low-glare DECKFORM® zinc-coated high-tensile steel.

The most visible use of steel is the building’s façade, which is made up of steel ‘blades’.

Craig Nealon, Communications and

Community Manager, BlueScope ANZ, followed the production of the steel used to make the blades in a series of “Rocks to Shops” videos which you can see on the BANZ intranet site.

The steel ‘blades’ on the façade of the new Wollongong Central shopping complex

HORIZON Issue 28 February/March/April 15 Page 6

BlueScope FY2015 half year result Cont from page 1

Expectations for the performance of our businesses in 2H FY2015 are: • Continued positive residential building activity, further contributions from acquisitions and the falling A$ will benefit our Australian business.

However the recent falls in Asian and U.S. spot steel prices will compress margins in the Australian segment and also at North Star, resulting in a weaker 2H FY2015 compared to 1H FY2015 for each.

• New Zealand businesses will benefit from higher steel volumes and foreign exchange movements, How our five reporting segments performed: • The Australian Steel Products business delivered underlying EBIT of $64.7 million, up 365 per cent on 1H FY2014. This performance was driven by lower raw material costs and higher domestic residential building activity. In addition we saw a positive contribution from the integration of the Orrcon, Fielders and OneSteel Sheet & Coil acquisitions.

• New Zealand Steel & Pacific Steel underlying EBIT was $2.6 million, down 93 per cent on the same time last year due to lower iron sands prices and volumes.

however lower HRC and iron ore prices will continue to weigh on the segment’s result.

buildings business where we will continue to pursue performance improvement initiatives.

• Building Products businesses in South East Asia and the U.S. will see continued growth but with margin pressure in 2H FY2015 due to falling steel prices.

“In the medium term, we are very well positioned to capture growth in the markets of each of our five segments,” continued Paul.

• U.S. engineered buildings is expected to perform better than the same time last year.

• In China, the Building Products business should continue its good performance, but conditions remain difficult for our custom engineered

• In Asia and North America our Building Products business delivered underlying EBIT of $47.8 million, down six per cent on 1H FY2014.

Volume and margin in Thailand were soft in 1H FY2015, following the political unrest. The contribution from Indonesia and India lifted, with a slightly weaker performance in Vietnam, Malaysia and North America.

• The Global Building Solutions segment underlying EBIT of $19.3 million is down six per cent on 1H FY2014. The North American buildings business performed strongly in the peak summer building season, with earnings up 42 per cent on 1H FY2014. Market conditions for our China custom engineered buildings

“I would like to thank all of you for your splendid contribution to this result.

Thanks to your efforts, we can look forward with confidence to seeing BlueScope continue to improve.”

For more information about the results go to www.bluescope.com business remain difficult and earnings were significantly lower due to a further contraction in volumes and margins. Our China coated products business, combining coating, painting and roll forming operations performed well, with earnings up on the same time last year.

• In North America, our Hot Rolled Products segment delivered outstanding results with underlying EBIT of $67.1 million, a 38 per cent lift on 1H FY2014. At North Star BlueScope Steel, despatches continued at 100 per cent of production, spreads remained strong and we enjoyed FX translation benefits with a lower AUD:USD.

WHAT THE MARKET SAID: Citi: Seeing value despite the near-term volatility Underlying 1H15 EBIT of $170m was clearly a beneficiary of a weaker AUD, improved domestic sales mix and better steel spreads. Whilst NZ iron sands clearly felt the impact of the precipitous fall in Fe, this created tailwinds in CIPA and elsewhere for manufactured product. Looking at the pricing of raw materials we note input costs have been less volatile than the commodity steel prices of late, which will go a long way to understanding the guidance provided. With our $6.00 target price we continue to recommend Buy. Deutsche Bank: 1HFY15 well ahead; 2H guidance weaker BlueScope reported underlying 1HFY15 NPAT of $79.6m, well ahead of guidance for $63m and DB expectations for $57.4m largely due to a better than expected performance from the Australian Steel Products (ASP) division. We note the ASP division result would have been even higher without 2 planned shuts in the half. Weaker AUD a key positive but prices matter more. We believe it is likely BSL’s inability to achieve a domestic premium in a falling price environment may be the key to today’s downgrade. Buy retained.

Bank of America Merrill Lynch: 1H15 highlighted limited earnings leverage Despite a residential construction boom, lower currency, improved steel spreads and favourable anti-dumping rulings, 2H15 guidance was weak and below our bottom-of-the-market estimates.

Given renewed headwinds in the form of declining US HRC prices, a loss-making iron sands business, upcoming restructuring of the China Global Building Solutions business and declining year on year volumes in all but one (residential) segment, we continue to believe meaningful earnings growth will be difficult in the current climate. Underperform.

CBA: 1H15 result: Defying gravity?

This was the first dividend declared since 1H11.

Earnings were weaker in New Zealand Pacific Steel, Building Products, and Global Building Solutions. Domestic volume growth is also being supported by residential construction despite weakness in other sectors. However, the recent decline in the HRC price threatens to compress margins and should this persist, it would present a material risk to profitability, in our view. Our earnings growth forecasts are primarily underpinned by the recent expansion in the AUD steelmaker spread, the benefit from NZ industry consolidation, and a lower AUD. These are partially offset by the decline in iron sands pricing and the US HRC price. Overweight.

JP Morgan: Pursuing further self help as tailwinds subside BSL’s strong 1H15 performance, particularly for the Australian Steel Products division, was overshadowed by outlook commentary and guidance that failed to meet consensus expectations. With the momentum of steel

prices and domestic steel spreads having turned negative in the early parts of CY15/2H15, the risk to earnings in the near-term remains to the downside. There are, however, opportunities for BSL to improve the cost base of the business to help offset the subsiding steel-spread tailwinds, including further cost out initiatives for the Australia Steel Products division and iron sands operations in New Zealand. We remain Overweight on a sector relative basis.

UBS: Tougher outlook overshadows a solid result The result beat was driven by the Australian Steel Products division and HRC Products North America (HRP). The domestic steel businesses continued to recover strongly, benefiting from improved steel spreads, a lower A$ and higher domestic pricing. What disappointed was the outlook and guidance around 2H15 expectations.

We estimate A$ spreads are now down A$30/t or 15% since the beginning of 2015, despite a falling A$:US$ over the same period. We have also further and materially reduced NZ iron sands estimates while most other assumptions remain broadly unchanged. Earnings continue to head in the right direction and we expect this to continue, driven by higher volumes in most key markets and further underpinned by a comfortable financial position, resumption of the dividend and improving free cashflow as recent investment activity rolls-off. Our Buy thesis remains intact.

HORIZON Issue 28 February/March/April 15 Page 7

AROUND THE GLOBE

Other than site management, Manufacturing consists of Operations, Technical Maintenance, Engineering, etc. In these areas we should always aim to work as a lean and efficient team across all levels, delivering premium quality products and solutions to the satisfaction of our customers. It’s also important to identify talent in Manufacturing to ensure a sustainable structure is in place, and retain good people with growth, especially in technical and process training and achievement. At the same time we need to support the ASEAN region to work in a cooperative manner to achieve business goals.

How have you found the experience of working in a Manufacturing role and what have you learnt?

I have always been working in manufacturing, from which I have learned to be process- and result-oriented. Over the years I have experienced many proven truths that it is the capability of a person that determines the achievement, not gender or race. A good team leader will eventually make his/her teammates forget about gender or race differentiation, as equal treatment is practised fairly across the organisation. This is part of the reason I have continued to walk the talk all these years, to aim for new challenges one after another, uniting the team with passion and focus.

Ze Hong Ngan recently rejoined BlueScope as Vice President Manufacturing, BlueScope Malaysia, after a four year break with another company. Horizon asked Ze Hong about her career path to her new role.

I first started working in a can-manufacturing factory, tasked with helping set up a new paint can manufacturing plant. Three years later I joined BlueScope Steel Malaysia as MCL Process Engineer, a post I maintained for 14 months.

During this time, after eight months training, I earned a 6 Sigma Green Belt Certification from Kepner Tregoe.

Subsequently, I was promoted to the post of CPL Operations Manager where I took up the challenge of achieving an even higher goal, setting a new record for OEE, Yield and Tonnage – achieved in the second year – along with successful cost savings in paint consumption reduction.

In my fourth year with BlueScope, I was tasked with the Operations Manager’s role in MCL to turn around its faltering performance.

After one year I decided to accept an offer from a local cold-rolled mill to take up the challenge of improving their performance. I worked there for more than three years, focusing mainly on

Engineering and Maintenance, and implemented quite a number of revamp and retrofit processes, as well as management system improvements.

In my third year I was promoted to VP Manufacturing, where I stayed for another year.

I had the good fortune of joining BlueScope again in January this year as VP Manufacturing, yet again with the challenge to lead this plant towards a better performance.

What have been the highlights of your career?

• Joining BlueScope in July 2007, being certified as 6-Sigma Green Belt holder, and promoted to CPL Operations Manager after 14 months.

• As Operations Manager, attaining record KPI achievement in CPL and MCL. Aiming for higher achievement has always been my goal.

• The improvement in a third-party cold-rolled mill – a complete turnaround in customer perception and market acceptance of product quality (CRC).

What does your role entail?

My role of VP Manufacturing-cum-Site Manager is to lead the manufacturing team towards achieving business goals in a safe and efficient manner, focusing on what really matters, and aligning and closely supporting all other functions and business units so that together we build a safe and conducive environment for our people to work in.

What does BlueScope mean for you?

BlueScope has provided me with the strongest foundation in safety mindset and process learning. The three positions I held between 2007 and 2011 developed in me the ability to achieve what I have today. This is the place where visions and teamwork missions come true. This is an organisation that has good people-oriented practice and with good talent to work with, which is what makes BlueScope succeed.

I would like to specially thank Pongsak Padungkarn, President BlueScope Malaysia, for his support and demonstration of his belief in equal opportunity. He is frank and direct, with an agile mind, yet supportive, with a strong passion for making things happen. We need leaders like him at every level – people who genuinely believe in diversity. Such attributes are not easy to come by, especially in ASEAN countries where evaluations of performance and capability are oftentimes heavily skewed by other personal factors such as gender, race, lifestyle, etc.

Working in a manufacturing concern where the majority of the workforce is male, my achievement today has proven that our society is improving and is steadily becoming more civilised, though definitely with room for improvement.

As mentioned above, it is important for everyone to eliminate discrimination and prejudice in order to contribute effectively towards building a sustainable and strong organisation.

HORIZON Issue 28 February/March/April 15 Page 8

BAMBOO LEADERS RECOGNISED At the Kuala Lumpur Senior Leadership Conference Award Night late last year, BlueScope Coated Products announced the winners of the inaugural Best Bamboo Leader Award. The Awards, which recognise outstanding performance and Bamboo Leadership capabilities, were presented by Sanjay Dayal, Chief Executive BlueScope Coated Products. and developed the annual ‘Linkage and Leverage’ top 70 manager program. Sam has continued to lead the transformation of Thailand’s commercial function to a more proactive commercial business partner function that drives business growth objectives.

Five Bamboo Leaders awards were made from the field of eleven nominees, who have already been recognised as Bamboo Leaders in their country:

Hoang Bui

Hoang Bui, Vice President Commercial, Indonesia.

Puspanathan Kolandavaloo (Nathan)

Puspanathan Kolandavaloo (Nathan), Manufacturing Manager, Lysaght Malaysia Nathan has built a motivated and trusting team which works together to achieve its goals and objectives. The team is optimistic and open to the changes needed to become stronger and a market leader. They made a significant contribution to Lysaght FY2014 EBIT initiatives, and achieved savings in overtime and repair and maintenance costs.

As Vice President Commercial, Vietnam, Hoang led his team to a new level of finance capability, able to support strong, flexible and scalable operating models that help the business find advantage and growth in volatile and uncertain markets. He also initiated the feasibility study for the ‘Zacs® store’ project, opening a new model of doing business that offers the potential of sustainable, profitable growth in the retail segment in Vietnam. Now in his new role in Indonesia, Huang is helping the Indonesian commercial team transform in a similar way to support business targets.

Tran Kien

Kien Tran, Vice President Retail, Vietnam Kien knows that being able to stay close to customers and place their interests first gives the opportunity to understand needs and behaviours.

Kien’s achievements include increasing sales volumes by 10% in challenging market conditions; reaching margin targets in line with the Bamboo roadmap; strengthening awareness of the Zacs® brand; and establishing the Zacs® store channel, with 20 customers signed up in FY2014.

Other nominees for the Bamboo Leaders awards were: Henry Chin

Henry Chin, Regional Pricing Manager Henry exemplifies the Bamboo Leadership capabilities of being market-driven and taking ownership of projects. He has been recognised for his work in aligning the monthly pricing process and template among the four ASEAN businesses and leading strategy work across Lysaght sites.

Henry also developed the Product Innovation Centre (PIC) business plan.

WHAT’S YOUR OPINION email

Sam Mcmahon

Sam Mcmahon, Vice President Commercial and Finance, Thailand.

Sam has led the development of Thailand’s Bamboo 2018 strategy; leveraging his BANZ experience to work with the regional team and establish a market based HRC formula mechanism with NSSMC. He led negotiations for SuperDyma® supply contracts from Japan.

Indonesia: Abdullah Lubis, VP Manufacturing, Indonesia Malaysia: Clement Chong, Malaysia Credit Manager; Jason Ang Chin Yee, Lysaght Singapore Operations Manager; Vishnukanth Ladchumigandan, Malaysia Project Dolphin Construction Lead Vietnam: Phung Quoc Dien, Lysaght President Thailand: Teerachai Chansakul, President Lysaght

HORIZON@bluescope.com

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