Case Study Leveraging social media intelligence for conducting customized geo targeting campaign and improved customer engagement
Client: Leading software, services and solutions company Industry: Technology Business Impact: • Market segmentation • Enhanced customer satisfaction • Effective campaign strategy
Business Challenge One of the large technology companies wanted to better target profitable segments for acquisition and enhance engagement with their profitable customers to drive digital utilization. With this they also wanted to propagate engagement to drive customer brand advocacy. The company asked Blueocean Market Intelligence to create a more personalized engagement initiatives based on digital profiles. They specifically wanted to avoid one-size-fits-all approach in the marketing campaigns and consider customer preference in defining engagement models.
Solution Initial build • Blueocean Market Intelligence conducted detail and in-depth social intelligence process to build initial understanding of depth and breadth of digital behaviors and attitudes
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