B L U E M O U N T A I N
You have made the huge decision to sell your home. You start researching the market, weighing your options, and evaluating cost and returns
ESTABLISHNG VALUE
MAKE THE DECISION NEGOTIATE & FACILITATE
Your Broker helps you determine a listing price for your home by completing a Comparative Market Analysis (CMA). Blue Mountain Group also provides a Detailed Market Review (DMR) and a SWAT analysis.
HIRE AN AGENT
You hire an expert Broker to consult with you on all the factors involved with selling a home, advise you of market conditions, negotiate on your behalf and troubleshoot any issues that may arise.
MARKETING STRATEGY
Your Broker helps you negotiate and facilitate a smooth transaction. They help you navigate all buyers offers as well as helps you negotiate any repairs, credits or changes that may come up
Your Broker creates a custom marketing plan specifically designed to capitalize on your home’s strengths and leverage any opportunities to maximize the return on your real estate investment
WE CLOSE THE TRANSACTION
Oregon Principal Broker #201227240
BUSINESS BACKGROUND
Ash Boughner is the founder and Principal Broker of the Blue Mountain Group; with a remarkable entrepreneurial background She embarked on her business journey at the young age of 18, establishing her first successful venture. By the time she turned 23, Ash had already taken the reins as the owner and operator of a second multi-million dollar business, solidifying her reputation as a savvy entrepreneur with a keen business acumen
EXPERIENCE
Since transitioning into the real estate sector in 2018, Ash has continued to deliver exceptional results for her clients. Leveraging her extensive business experience and entrepreneurial drive, she navigates the complex dynamics of the market with ease, consistently achieving her clients' real estate goals. Her dedication to providing unparalleled customer service, coupled with meticulous attention to detail, ensures that each client receives a tailored, personalized experience
EDUCATION
Equipped with a Bachelor's degree in Business & Marketing from the esteemed American Military University, Ash possesses a solid foundation in both theoretical knowledge and practical application. Her education has provided her with a comprehensive understanding of market trends, consumer behavior, and effective marketing strategies all of which she skillfully applies in the real estate industry.
Ash is also a dedicated community advocate. She actively participates in various organizations and volunteer initiatives that make a positive impact on her community She has served as a City Commissioner on the Medford Landmarks and Historic Preservation Committee & Medford Arts Commission, promoting historical integrity, architectural heritage, cultural development and the local arts As a Board Member of the Central Point Chamber of Commerce, she contributed to economic growth and advocated for local businesses Ash's extensive volunteer work with the Medford School District fosters educational opportunities and empowers students to reach their full potential. Additionally, her involvement with the Jackson County Fuel Committee addresses energy poverty and ensures vulnerable individuals receive necessary heating resources.
ANNUALSALES
INNOVATION & TECHNOLOGY
eXp Realty has transformed the real estate experience through innovation and technology, offering some of the most powerful online marketing tools and virtual technology in order to create a world-leading real estate brokerage model
Condition and Design affect both available financing options, and value
MARKET TERMS
Market conditions and trends are the ultimate determining factor on value. A home is only worth what the buyer will pay for it.
Cost: What you paid for the home
Proceeds: How much you want to make on the sale.
Your terms can make difference. Moving timeline, making repairs, offering a Home Warranty? These can all affect your value.
Opinion: What you or others think the home is worth.
Encumbrances: What you owe on
FASTER SALE
When your home is priced correctly you find the right buyer much faster
MORE CONVIENIENCE
The faster the house sells, the fewer showings you will need to be ready for
MORE ENGAGEMENT
Both buyers and their agents are more excited to tour appropriately priced homes
HIGHER PRICE
More interest creates a competitive atmosphere and can generate more offers
REDUCES BUYERS
Fewer buyers want to tour an overpriced home
REDUCES ENGAGENENT
Overpriced homes are a hurdle to buyers as higher price points have fewer and fewer active buyers
AFFECTS PERCIEVED VALUE
Buyers will expect your home to have amenities and features it doesn’t
APPRAISAL ISSUES
Overpriced homes may exceed appraised value and ruin a deal
HISTORY OF SUCCESS
PROVEN STRATEGIES PREPARATION
One of the largest factors of success Your Broker will advise you of what needs to be done in order to best present your home to the market It is well worth taking the time to get hings just right to list
With a BA in Business & Marketing as well as 15 years of experience; and FIVE dedicated years to Real Estate; we know the secret sauce to getting your home sold quickly and for the highest possible price.
Pre-Listing Deep Cleaning y
Handyman Service Weekly Listing Dashboard imeline Tracking Tool
arpet Cleaning
Weekly Check-In
THE IMPACT OF PHOTOGRAPHY
Increased Speed of Sale: Homes with profes than those with low-quality images
Higher Sale Price: Listings with professional photos can sell for up to $11,000 more than those with standard or poor-quality images
More Online Views: Real estate listings with high-quality images receive about 118% more online views compared to listings with poor-quality images The more views a listing gets, the higher the chance of attracting serious buyers and receiving multiple offers potentially driving up the sale price
THE USE OF VIDEO MARKETIN
Increased Buyer Engagement: Real esta receive 403% more inquiries than those
Social Media Reach: Video content is shared 1,200% more than text and images combined on social media
Improved SEO: Listings with video are more likely to appear in online searches due to higher engagement metrics
THE USE OF 3D MATTERPORT
Higher Buyer Engagement: Listings wit p potential buyers engaged with the prop an traditional photo or video listings
Faster Sales: Properties with virtual tours sell up to 31% faster than those without, as they attract more serious buyers who have already "walked through" the home virtually.
Higher Sale Prices: Statistics indicate that homes marketed with 3D walkthroughs can sell for up to 9% more than those that do not use this technology.
NCLUDING FLOORPLANS
Studies show that listings with floo ngagement by up to 30%, as they help buyers visualize the space and understand the layout better.
20% of buyers are less likely to inquire about a property if there is no floorplan available
By providing this added transparency and clarity, sellers can boost their listing's appeal and increase the likelihood of a quicker and more successful sale
Your home is unique and deserves a tailored plan that is built around your needs. Based on the needs of your listing, your plan could include...
Professional Photographs
Professional Videography
3-D Interactive Walk Through
Floorplans & Property Maps
Featured Property Webpage
Mega Open House
On Site Flyers
Distribution & Publication of Listing
Local Ad Placement
National Ad Placement
Direct Broker Presentation
Social Media Marketing Campaign
Mail Campaign
Email Marketng campaign
Digital Marketng campaign
Custom Listing Book
Here’s a checklist of what to do immediately before every showing to ensure the best first impression possible
Turn on all lights, including lamps and ceiling lights
Open blinds and curtains in every room to maximize natural light
If weather permits, slightly open windows to let in fresh air
Set the thermostat to a comfortable 70°F
Use a lightly scented room spray with natural scents, like citrus
Secure pets in a safe, out-of-sight area
Sweep or tidy up the front entryway
Remove any trash that could create odors
Ensure pet areas are clean and odor-free
Wipe down countertops in the kitchen and bathroom
Wipe down glass surfaces like mirrors and tables
Ensure all personal items, such as toiletries, are tucked away
Make sure all exterior lights are on if it’s an evening showing
Place fresh towels in the bathroom, fluff pillows on couches and beds, and arrange decor simply
In order to best track showings and secure your property we use Supra eKey Lockboxes. These lockboxes are blue-tooth enabled and only active, background checked, members of the MLS are given access.
Unaccompanied buyers are not allowed access
LISTING AGREEMENT PHOTOS
GO LIVE
MARKETING
LENDER
TITLE & ESCROW
TOURS
CONTRACT
LISTING AGENT
APPRAISAL
SIGN
INSPECTIONS
BUYERS AGENT
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When it comes to Real Estate, we view this as a team sport. We are the coaches, the experts who do this over and over again; but you are the players on the field, and it is ultimately up to you how we play the negotiations That being said we use the proven “push, pull, persist” and “win-win” strategies, understand the power of “NO” and base our negotiations on data gathering as much information going into negotiations as possible. We are also avid communicators, keeping you informed of what we have found, why we make the suggestions we do, and then advocate for your position with tenacity.
elevating your real estate experience, we place a special emphasis on keeping you informed. You can expect Weekly Market & Activity Reports with detailed analysis and suggestions while active Weekly Update Calls
Feedback on each Tour
Review of all offers & negotiations
State of the art Transaciton Timelines
On-Going Availability to answer any questions you may have
FACILITATION & PROBLEM SOLVING RESOURCES
We have a rich community of professionals available to you, from cleaners, to stagers, to lawyers, to handymen, to full service contractors. We are capable and willing to help you find reliable professionals for anything that you may need in this process
Not every transaction goes completely smoothly Sometimes things come up unexpectedly and it is our job to help you navigate choppy waters successfully
Commissions are negotiated on an individual basis based on the unique needs and costs of selling your property.
BROKERS PAY UPFRONT BROKERAGE SPLITS
When you hire an Broker to sell your home, we pay the upfront cost of marketing & listing your home.
BUYER’S AGENT
In 2024 the National Association of Realtors instituted a rule change that eliminates the disclosure of buyers agent commissions on the MLS Exp has interpreted this as no longer offering broker-broker compensation The Blue Mountain Group has gone a step further and made the decision to treat buyers agent commission as part of the negotiation process on any offer This means that we do not disclose a set amount of commission being offered to a potential buyer, an instead encourage them to wri their offer for your review.
The listing commission you negotiate with your Broker is split between the Broker and the Brokerage.
EXPERTISE
When you hire a Broker to sell your home, this limits your liability and risk should a transaction end in litigation
TRUST
Compensation by commission ensures trust by both parties. The broker can rest assured that the investment they make into your property will be repaid, and you can rest assured that the Broker will get the best price possible
LISTING COMMISSION
LISTING BROKERAGE
STAFF FEES COSTS
LISTING BROKER
STAFF FEES COSTS
LICENSE NAT. ASSOC. LOCAL
TCC ADMIN PHOTOS VIDEOS PRINT DIGITAL ADS
SELLING COMMISSION
BUYER BROKERAGE
STAFF FEES COSTS
BUYERS BROKER
STAFF FEES TIME
LICENSE NAT. ASSOC. LOCAL
SEARCH EDUCATE QUALIFY TOUR OFFER REPRESENTATION, NEGOTIATION & FACILITATION
Thank you for considering me and my team to guide you through the sale of something as meaningful as your home. I understand that selling a home isn’t just about transactions; it’s about your life, your memories, and the stories created here. This is why, for me and my team, it’s always people first, business second
The team and I truly seek to elevate your real estate experience. This means making sure you feel heard, understood, and supported throughout this process, with every detail handled as if this were our own home. We want you to feel confident and at ease, knowing that we’re committed to treating your home sale with respect and a sense of purpose
Our goal is not just to sell your property, but to honor what it represents for you. Thank you for the trust you’re placing in us together, we’ll make sure you’re set up for the next chapter with peace of mind and excitement. It’s a privilege to be part of your journey, and it’s one we’re here to embrace with care and dedication
Principal Broker #201227240
