BLUE MOUNTAIN
We understand that hiring a Realtor isn’t always the best choice for everyone, and we respect your decision to sell your home yourself. Our goal is to be a trusted resource for our community by providing you with the tools and information to navigate the process confidently This guide is here to support you in preparing your home for the market and achieving a successful sale on your own terms. We’re committed to helping where we can and wish you the best in your home-selling journey
Selling a home without a realtor, known as "For Sale By Owner" (FSBO), can save on commission costs, but it requires careful preparation and an understanding of the process Here are the top ten things a homeowner needs to know:
BLUE MOUNTAIN GROUP
ESTABLISH VALUE PHOTOS
GO LIVE
MARKETING
CALLS/TOURS OFFERS
TITLE & ESCROW
CONTRACT
APPRAISAL
LENDER SIGN
INSPECTIONS
BUYER/ AGENT SELLLER
to ome ting r to establish a correct value for your home you should:
Review the Detailed Market Analysis as well as a Comparative Market Analysis for your property we have included.
Research comparable home sales in your area (recent sales, size, condition). Make sure to compare apples to apples, be specific and un-emotional
Use online tools like Zillow or Redfin to get an estimate but keep in mind these are not always accurate.
Consider hiring an appraiser for a professional valuation.
FASTER SALE
When your home is priced correctly you find the right buyer much faster
MORE CONVIENIENCE
The faster the house sells, the fewer showings you will need to be ready for
MORE ENGAGEMENT
Both buyers and their agents are more excited to tour appropriately priced homes
HIGHER PRICE
More interest creates a competitive atmosphere and can generate more offers
REDUCES BUYERS
Fewer buyers want to tour an overpriced home
REDUCES ENGAGENENT
Overpriced homes are a hurdle to buyers as higher price points have fewer and fewer active buyers
AFFECTS PERCIEVED VALUE
Buyers will expect your home to have amenities and features it doesn’t
APPRAISAL ISSUES
Overpriced homes may exceed appraised value and ruin a deal
Neighborhood, convenience & neighborhood amenities all affect value
MARKET
Market conditions and trends are the ultimate determining factor on value
A home is only worth what the buyer will pay for it.
Cost: What you paid for the home
Proceeds: How much you want to make on the sale.
Condition and Design affect both available financing options, and value
TERMS
Your terms can make difference Moving timeline, making repairs, offering a Home Warranty? These can all affect your value
Opinion: What you or others think the home is worth.
Encumbrances: What you owe on
BLUE MOUNTAIN
G R O U P
Apples to Apples Worksheet
Assess your home’s market appeal and use this assessment to determine the best comparable homes when determining your home’s value. The #1 mistake that FSBO owners make is incorrect pricing. Be honest, realistic and analytical when assessing, look at your home as a stranger will.
V4= Excellent These properties are more than just great, they have unique, desirable, high quality features or amenities are “to die for” and hold significantly more value than other homes features Most homes do not have an excellent feature
V3= Great These properties are great, they have appealing, likeable & popular features or amenities that most buyers are looking for. It is common for houses have one or more great features
V2= Good These properties good. The features are largely standard, expected features for the type of home, they are nothing crazy just “normal ” Most houses have features like this
V1= Poor These properties lacking some aspect of what the public expects. Maybe they are ugly, maybe they smell weird, maybe they are broken. These features are undesirable and will negatively affect value
properties, making it a worthwhile consideration even without an agent
Declutter and depersonalize to appeal to potential buyers Make necessary repairs and consider minor upgrades to increase value. Clean thoroughly, and consider staging the home or at least setting up each room to show well.
Even the tidiest houses need a deep cleaning before coming to market Buyers expect their new home to be move-in ready
DE-CLUTTER
NCE
Every loan type has specific lending requirements pertaining to property in order to finalize a loan These include conditional, structural, and compliance specifications
ADDITIONAL PREP
You may want to consider additional pre-listing services such as staging and a professional home inspection
Visual clutter makes spaces feel smaller and more agitating. We recommend sellers pack or remove at least 1/3 of their items, leaving the only what is necessary or broadly appealing.
Gather your paperwork: warranties, permits, and past repairs
Make arrangements for pets while tours are happening
Complete the Pre-Listing Check List
Here’s a checklist of areas in your home that may need improvement, repair or cleaning in order to make the best impression on potential buyers
KITCHEN
Appliances
Faucets & Sinks
Cabinets: In & Out
Countertops
Tile & Grout
LIVING AREAS & BEDROOMS
Traffic Patterns
Flooring/Carpets
Walls & Ceilings
Ceiling Fans
Baseboards
Fireplace
Furniture Arrangement
BATHROOMS
Caulking & Grout
Treat mold and mildew
Mirrors, Glass & Metals
Toilets & Rims
Countertops
Windows
Window Sills
Window Coverings
Dust
Closets
Storage Areas
LOAN COMPLAINCE
Repair Exposed Sub-Floor
Repair Peeling Exsterior Paint
Hot-Water Heater Earthquake Straps
Replace Broken Windows
Address Dry-Rot
Address Pest Problems
Here’s a checklist of areas in your home that may need maintinance, repair or cleaning in order to make the best impression on potential buyers
Lightbulbs
Caulking
Weather Seals
Brickwork Moss
Siding Front Door
Paint Exterior
Railings
Storage Areas
Windows Lawn
Landscaping
Garden Beds
Garage Door
Pressure Wash
Dog Run
Garbage Area
Porches & Decks
Roof
Edging Driveway Gutters
Trim Paint
REAL ESTATE IS ONE OF THE MOST REGULATED INDUSTRIES IN THE UNITED STATES. IT IS SUBJECT TO STRICT FEDERAL AND STATE LAWS.
Selling a home involves comp purchase agreements, and contracts FSBO sellers often lack familiarity with these requirements, leading to potential legal risks. Hiring a real estate attorney or a title company to guide the process can mitigate issues related to compliance and ensure a smooth transaction.
Each state has different disclosure requirements; make sure you know what must be disclosed
Prepare a purchase agreement and other legal documents (consider using a real estate attorney)
Understand local regulations regarding inspections, appraisals, and closing procedures.
DISCLOSURE & DOCUMENT REQUIREMENTS
FSBO sellers also face potential legal liabilities if they do not comply with statespecific disclosure laws or fail to properly complete contractual paperwork Without professional guidance, they might inadvertently omit required information, leading to disputes or even lawsuits To minimize risks, FSBO sellers should consider using resources such as the Blue Mountain Group flat-fee MLS services that provide legal forms and MLS exposure, consulting with a real estate attorney, or using a transaction coordinator to handle the paperwork Websites like Rocket Lawyer, LegalZoom, or state-specific real estate resources offer legal document templates and advice for navigating the sale process effectively. Additionally, the National Association of Realtors (NAR) provides guidelines and resources for understanding legal requirements in real estate transactions
WORKING WITH BUYERS AGENTS
When selling a home as an FSBO seller, it's common to encounter buyers represented by agents as 83% of all buyers hire a Buyer’s Agent While a buyer's agent works solely for the buyer, they can still have a significant impact on the sale process. They may advise their clients on price negotiations, identify potential issues with the property, and navigate the legal aspects of the purchase It's important for FSBO sellers to recognize that, even if a buyer's agent is involved, they still have no fiduciary duty to the seller and may prioritize their client’s interests in ways that could leave the seller at a disadvantage
The Buyer’s agent’s fiduciary duty to their client which disallows them from advising you the seller in any way. This includes how to fill out State contracts, how to open escrow, answering questions pertaining to the transaction but not directly pertaining to negotiations. The buyer’s agent can act as scribe only. It is important that you know that as a seller if you have questions you will need to seek your own counsel.
Buyer's agents may be less inclined to show FSBO properties if the seller is not offering to give buyers a credit towards their buyers agent commission, typically buyers agent commissions are around 2.5%-3% so account for that in your pricing.
INHERITANCE
There may be special circumstances with a transaction surrounding inheritance of a property
PROBATE
There may be special requirements in the case of probate preceding’s involving Real Estate.
DIVORCE
There may be special circumstances with a transaction in the case of divorce proceedings involving Real Estate
LIENS & CLOUDY TITLE
There may be special requirements in the event of liens or clouds on the title
Disclosure: All information herein is provided in good faith and is believed to be accurate. The reciept of this informational booklet does not create any agency agreement, express of implied No warranty or representation, express or implied, is made to the accuracy of the information contained herein All information contained herein is subject to change, errors and omissions, and is subject to independent verification EXP Realty LLC assumes no liability for accuracy contained herein
Your property may need some or all of these documents. Not all of the documents on this list are required for every real estate transaction in the state of Oregon.
Purchase and Sale Agreement Advisory Regarding FIRPTA Tax
Seller’s Property Disclosure Statement
Lead-Based Paint Disclosure
Protect Your Family From Lead EPA Pamphlet
Woodburning Fireplace Insert Addendum
VA/FHA Amendatory Clause
Septic & On-Site Sewage Addendum
Private Well Addendum
Engineer’s Certificate
THE IMPACT OF PHOTOGRAPHY
Increased Speed of Sale: Homes with professional photos sell 32% faster than those with low-quality images.
Higher Sale Price: Listings with professional photos can sell for up to $11,000 more than those with standard or poor-quality images.
More Online Views: Real estate listings with high-quality images receive about 118% more online views compared to listings with poor-quality images The more views a listing gets, the higher the chance of attracting serious buyers and receiving multiple offers, potentially driving up the sale price
THE USE OF VIDEO MARKETING
Increased Buyer Engagement: Real estate listings that include a video receive 403% more inquiries than those without.
Social Media Reach: Video content is shared 1,200% more than text and images combined on social media.
Improved SEO: Listings with video are more likely to appear in online searches due to higher engagement metrics
THE IMPORTANCE OF 3D WALKTHROUGHS
Higher Buyer Engagement: Listings with 3D walkthroughs can keep potential buyers engaged with the property for up to 52% longer than traditional photo or video listings.
Faster Sales: Properties with virtual tours sell up to 31% faster than those without, as they attract more serious buyers who have already "walked through" the home virtually
Higher Sale Prices: Statistics indicate that homes marketed with 3D walkthroughs can sell for up to 9% more than those that do not use this technology
HE IMPORTANCE OF INCLUDING FLOORPLANS
Studies show that listings with floorplans can increase buyer engagement by up to 30%, as they help buyers visualize the space and understand the layout better
20% of buyers are less likely to inquire about a property if there is no floorplan available
By providing this added transparency and clarity, sellers can boost their listing's appeal and increase the likelihood of a quicker and more successful sale
Showing the home and hosting open houses require time and effort. FSBO sellers must be available for showings, which could happen during weekends or evenings. While some buyers prefer private showings, open houses can draw more attention, but only 11% of FSBO sellers hold them regularly. Being flexible with showings increases the chances of finding the right buyer quickly
Highlight the Home’s Best Features: Start the tour with the most appealing spaces, such as the living room or kitchen. Homes that showcase their standout features first can capture buyers’ attention more effectively.
Create a Comfortable, Neutral Environment: Ensure the home is clean, well-lit, and free from personal items.
Limit Personal Interaction: Allow buyers space to explore without feeling watched, offering to answer questions only after they have had time to explore
ome’s Best
Start by showing buyers the most appealing areas, like the living room or kitchen. Mention recent updates or unique selling points without overselling.
etai
et Buyers Explore
Greet potential buyers warmly and offer a brief overview. Then, let them explore at their own pace to establish a personal connection with the property Consider staying accessible for questions but maintain enough distance to allow
Avoid sharing too much personal attachment or history related to your home Buyers prefer to envision the space as their own without being influenced by the current owner’s experiences or style. Over-sharing can make it harder for them to connect with the home on their own terms
Homes with clutter, strong scents, or excessive personal items can make buyers feel uncomfortable or distracted. For instance, pet odors can be off-putting, and strong perfumes or cooking smells might negatively affect their impression Ensure the home is clean, neutral, and free from personal artifacts
Here’s a checklist of what to do immediately before every showing to ensure the best first impression possible
Turn on all lights, including lamps and ceiling lights
Open blinds and curtains in every room to maximize natural light
If weather permits, slightly open windows to let in fresh air
Set the thermostat to a comfortable 70°F
Use a lightly scented room spray with natural scents, like citrus
Secure pets in a safe, out-of-sight area
Sweep or tidy up the front entryway
Remove any trash that could create odors
Ensure pet areas are clean and odor-free
Wipe down countertops in the kitchen and bathroom
Wipe down glass surfaces like mirrors and tables
Ensure all personal items, such as toiletries, are tucked away
Make sure all exterior lights are on if it’s an evening showing
Place fresh towels in the bathroom, fluff pillows on couches and beds, and arrange decor simply
PREP FOR A TOUR MAJOR CORRIDORS
Prepare your house for a tour like you would if it were just one buyer
NEIGHBORS
Make sure and personally invite your closest 150 neighbors to come by
2-HOUR MINIMUM
Make sure and set aside at least two hours for the open house
Make sure you have directional signs from every major corridor surrounding you house, that direct them to you
ADVERTISE
The success of your open house depends on the advertising you do prior to the event
EXPECTATIONS
On average 3% of all homes sell as a direct result of open houses
THE BEST NEGITIATIONS ARE WIN WIN OR IF THAT IS NOT POSSIBLE EQUALLY UNCOMFORTABLE
H
ose unfamiliar with t FSBO sellers to m cases, buyers are represented by agents, and FSBO sellers may need to pay the buyer's agent's commission, typically 2 5%-3%, to facilitate the sale This adds another layer of negotiation complexity
Be ready to receive and review offers; consider the buyer's financial strength and contingencies
Don’t be afraid to negotiate terms, including the sale price, closing date, and repairs
Make sure you understand the contingencies in the offer (inspection, financing, etc )
Is this buyer going to be able to reliably perform on a contract?
LOAN TYPE
Will the loan type offered work for your home? What is the loan type reliability?
INSPECTIONS
What kind of inspections does the buyer propose and who pays for them?
Is the lender local or a national lender? What is the successful close rate of this lender and their brokerage?
CONCESSIONS
Does the offer come with concessions to the buyer? How much? How does that affect profit?
TIMELINE
Is the timeline offered realistic and reliable? What potential timeline issues could arise based on the terms offered?
Profit
Not all offers are the same Make sure that you calculate concessions, loan pay off, closing costs, fees, liens and buyer’s agent commissions before accepting an offer.
The buyers market is always sensitive to unfair practices. These types of one sided negotiations set you the seller up for failure. Do you expect repairs to be needed? Make sure that your negotiation stance is consistent with maintaining your ction.
Make sure that you familiarize yourself with the federal antidiscrimination laws and how to avoid breaking them t has nt.
While a buyers agent may or may not be helpful, their legal obligation is to their clients If you choose to be unrepresented, you need to remember what their agency limitations are.
CONTRACTUAL SELLER RIGHTS
n the State of Oregon, the seller does not have the right to terminate a ontract that they accepted They do not have to agree to new terms, or epairs if they do not want to; but without a contingency they do not have a right to back out of a sale they agreed to
It is extremely important that you seek legal advice should you have a need to erminate a contract where the seller does not have a contingency
KNOW YOUR CONTINGENCIES & TIMELINES
t is vital that you understand what the buyers contingencies are and what hose timelines look like You will need to monitor the transaction closely to nsure compliance with the contract and to see it through to a successful closing
EARNEST MONEY DISTRIBUTION
n the event of a failed contract you will need to understand who is entitled to he earnest money This is very important to consider when reviewing offersl
As a FSBO seller, understanding financing and appraisal requirements helps prevent setbacks in the sale process; different loan types, like FHA and VA, have specific appraisal and safety standards, and ensuring your home meets these criteria can avoid delays, renegotiations, or failed financing if the property doesn’t appraise at the agreed price
Know what a buyer needs for financing and the process involved. Be prepared for the buyer's lender to require an appraisal, which must meet or exceed the sale price for the loan to be approved. If the appraisal comes in lower than expected, be prepared to negotiate the sale price.
COMMON LOAN TYPES
CONVENTIONAL
FHA VA USDA
BLUE MOUNTAIN
G R O U P
Loan Conditions Worksheet
This worksheet is intended to help you identify if your home has any of these most common appraisal conditional issues
Roof Age/Condition
Paint Condition
Earthquake Straps on Water Heater
Exposed Subflooring
Safety Issues
Dry rot & Mold
Siding Damage
USDA
Typically USDA loans require all noted deficiencies on a home inspection to be addressed to meet appraisal guidelines.
VA
This loan has the most stringent of guidelines requiring all major systems, including flooring, siding, roofing, and paint to be in good condition. Additionally they require the home to be pest & dry rot free
FHA
This loan type requires the home to be in good condition. There is a minimum requirement of 3 years for the life of the roof and requires the siding, paint & flooring to be intact
Conventional
This loan has variable requirements in proportion to the loan to value. The higher the LTV ratio the more stringent the requirements become. There is always a safety requirement
If the loan is a VA there is a chance that the Appraiser will call a tidewater This means that you need to provide the appraiser three comps to prove your value position
LOW APPRAISAL
If the appraisal comes in low, the bank will not loan more than the appraised value.
ONDITIONS
If an appraiser calls a condition on the appraisal it MUST be resolved before the bank will close a loan This can be anything from a leaky faucet to a new roof to a structural repair
LONGEVITY
Depending on the Loan type the appraisal can run with a property for up to 12 months.
The appraisal is a service ordered and paid for by the buyer, they will not and have no obligation to tell you what the appraised value of the home is. Not if it is high or even if it is low. You will not see the report at any time
BLUE MOUNTAIN
Low Appraisal
In the event of a low appraisal you want to pick the closest possible comparable to your home to prove your value You will only get one chance to challenge the appraised value
For a For Sale by Owner (FSBO) seller, the home inspection process is an essential step that protects both you and the buyer by thoroughly assessing the property's condition Typically, after an offer is accepted, the buyer will hire a licensed home inspector who will evaluate major systems and structural components, including the roof, foundation, HVAC, plumbing, and electrical systems. The inspector may also assess cosmetic issues, safety hazards, and potential maintenance needs
FSBO sellers should prepare for this by ensuring that the home is accessible, clean, and free of obstacles around areas like the attic, electrical panels, and furnace After the inspection, the buyer receives a report detailing any issues, and they may negotiate for repairs or a price adjustment based on the findings Being proactive by addressing any known issues beforehand can lead to a smoother inspection and may reduce renegotiation requests from the buyer
Most buyers will request a home inspection; know what to expect Address potential red flags before listing the home. Be prepared to negotiate repairs or a credit for any issues found during the inspection.
INSPE
Check major systems (roof, HVAC, plumbing, electrical) and consider addressing minor issues to prevent potential buyer concerns
Roof: Check for leaks or visible wear.
HVAC: Clean filters, check functionality.
Plumbing: Fix any leaks, ensure drains are clear.
Electrical: Replace faulty lights or switches
Ensure clear access to critical inspection areas (attic, crawlspace, electrical panels)
CLEAR CLUTTER
Clean and declutter to allow easy inspector access to all rooms.
DOCUMENTATION
Prepare records of any recent repairs, maintenance, or improvements, which can reassure the buyer and inspector of the property’s care
BLUE MOUNTAIN
G R O U P
COORDINATE INSPECTION TIMING AND COMMUNICATION
TIMELINE:
Aim to schedule the inspection shortly after offer acceptance, usually within 5-10 days.
Planned Inspection Date:
Expected Completion of Report:
INSPECTOR CONTACT INFORMATION
Record the inspector’s name and contact details.
Inspector Name:
Contact Number:
BUYER COMMUNICATION
Confirm the inspection time with the buyer and allow them to attend the inspection if they choose
Inspection Confirmation
Sent to Buyer (Date):
REQUEST COPY OF HOME INSPECTION
It is your right as a homeowner to request a copy of the home inspection. It is important to note that doing so will also obligate you to disclose anything on that report to the next buyer should you fail to close the first contract successfully.
BLUE MOUNTAIN
G R O U P
IDENTIFY AND ORGANIZE FINDINGS
LIST OF KEY FINDINGS
Note significant issues highlighted by the inspector, particularly those related to health, safety, and major systems.
PRIORITIZE REPAIRS
Is the issue a health or safety risk?
Is the cost reasonable to resolve before the sale?
Could offering a credit be simpler than arranging repairs?
DOCUMENT REPAIRS
Scheduled Contractor:
Completion Date:
THERE ARE FEDERAL LENDING LAWS PERTAINING TO THE PURCHASE OF A PROPERTY WHICH DICTATE THE CLOSING PROCESS. MANAGING CLOSING TIMELINES IS PARAMOUNT.
The 's mor e sale or result in additional costs. Sellers must be prepared to address inspection findings and negotiate repairs or credits in a manner that meets the timeline needs as set forth in the contract and through the lender’s specifications.
Work with a title company or real estate attorney to handle the closing process.
Make sure all paperwork is in order, including title transfer, disclosures, and settlement statements.
Coordinate the final walkthrough with the buyer before closing.
OORDINATE MOVING TIMELINE
Pack and make arrangements to move in accordance with your contractual timeline
MORTGAGE PAYOFF
Obtain payoff statement from your lender to confirm final mortgage balance
INANCIAL DISCLOSURES
Review Closing Disclosure and check for prorated fees like property taxes or HOA dues.
DOCUMENT REVIEW
Double-check all closing documents: deed, settlement statement, and closing statement
ATTEND CLOSING
Attend closing appointment, bring ID
TRANSFER OF FUNDS
Confirm timing and method for receiving sale proceeds (title company usually handles this)
ARRANGE FOR KEYS
Coordinate and schedule the key’s transfer
FINAL RECORD-KEEPING
Save all closing documents, inspection reports, and title records for your files.
DIGITAL CLEAN UP
Remove all posts, listings, or advertisements showing the house available for sale.
DAYS ON MARKET
FSBO can take longer to sell than a home listed with an agent
LEGAL COMPLIANCE
You may face legal or financial risks if the paperwork isn’t completed correctly.
BUYERS AGENT COMMISSIONS
Be prepared to pay a buyer’s agent commission, even if you aren't using an agent yourself.
AGENCY ISSUES
The Buyer’s agent cannot advise you, even with simple questions like how to fill out a document or what documents are needed without creating an implied agency issue
APPRAISAL ISSUES
Be aware of and ready for any issue that may arise due to the appraisal
TIMELINE ISSUES
Stay on top of your timelines to ensure that the transaction goes smoothly
We know selling a home on your own can be both an exciting and challenging experience. Our hope is that these resources offer clarity and help you navigate each stage of the process with confidence
While many FSBO sellers achieve great success, this path does require careful planning and attention to detail
If, at any point, it begins to feel overwhelming or if you’d simply like a helping hand, please know that we’re here to guide you through every step of the journey
Whatever choice you make, we wish you all the best with your home sale and are ready to assist whenever you’re ready
Principal Broker #201227240
Principal Broker #201227240
BUSINESS BACKGROUND
Ash Boughner is the founder and Principal Broker of the Blue Mountain Group; with a remarkable entrepreneurial background She embarked on her business journey at the young age of 18, establishing her first successful venture. By the time she turned 23, Ash had already taken the reins as the owner and operator of a second multi-million dollar business, solidifying her reputation as a savvy entrepreneur with a keen business acumen
EXPERIENCE
Since transitioning into the real estate sector in 2018, Ash has continued to deliver exceptional results for her clients. Leveraging her extensive business experience and entrepreneurial drive, she navigates the complex dynamics of the market with ease, consistently achieving her clients' real estate goals. Her dedication to providing unparalleled customer service, coupled with meticulous attention to detail, ensures that each client receives a tailored, personalized experience
EDUCATION
Equipped with a Bachelor's degree in Business & Marketing from the esteemed American Military University, Ash possesses a solid foundation in both theoretical knowledge and practical application. Her education has provided her with a comprehensive understanding of market trends, consumer behavior, and effective marketing strategies all of which she skillfully applies in the real estate industry.
Ash is also a dedicated community advocate. She actively participates in various organizations and volunteer initiatives that make a positive impact on her community She has served as a City Commissioner on the Medford Landmarks and Historic Preservation Committee & Medford Arts Commission, promoting historical integrity, architectural heritage, cultural development and the local arts As a Board Member of the Central Point Chamber of Commerce, she contributed to economic growth and advocated for local businesses Ash's extensive volunteer work with the Medford School District fosters educational opportunities and empowers students to reach their full potential. Additionally, her involvement with the Jackson County Fuel Committee addresses energy poverty and ensures vulnerable individuals receive necessary heating resources.
HEART EXPERTISE
When you choose Ash Boughner as your trusted real estate advisor, you can expect a seamless and rewarding experience marked by exceptional market insights, meticulous attention to detail, and unwavering
B L U E M O U N T A I N
G R O U P
FOUNDED IN 2021
MEET OUR GROUP
TRANSACTION COORDINATOR: MACKENZIE HALL
Mackenzie is a licensed broker who takes the roll of coordination for our group.
BROKER: GEORGE JACOBY
George brings over a decade of experience with farms, ranches, rural residential and commercial property.
ADMINISTRATIVE
ASSSISTANT: CHRISTOPHER BURT
Chris is the man behind the scenes who assists with administrative and marketing tasks and keeps the group running smoothly.
ANNUALSALES
INNOVATION & TECHNOLOGY
eXp Realty has transformed the real estate experience through innovation and technology, offering some of the most powerful online marketing tools and virtual technology in order to create a world-leading real estate brokerage model
HISTORY OF SUCCESS
PROVEN STRATEGIES PREPARATION
One of the largest factors of success Your Broker will advise you of what needs to be done in order to best present your home to the market It is well worth taking the time to get hings just right to list
With a BA in Business & Marketing as well as 15 years of experience; and FIVE dedicated years to Real Estate; we know the secret sauce to getting your home sold quickly and for the highest possible price.
Delivered to your Door
Pre-Listing Deep Cleaning acking Materials
imeline Tracking Tool ustom Document Drive
Handyman Service Weekly Listing Dashboard
arpet Cleaning
Weekly Check-In
Your home is unique and deserves a tailored plan that is built around your needs. Based on the needs of your listing, your plan could include...
Professional Photographs
Professional Videography
3-D Interactive Walk Through
Floorplans & Property Maps
Staging (Virtual & Tangible)
Mega Open House
On Site Flyers
Distribution & Publication of Listing
Local Ad Placement
National Ad Placement
Direct Broker Presentation
Social Media Marketing Campaign
Mail Campaign
Email Marketng campaign
Digital Marketng campaign
Custom Listing Book
In order to best track showings and secure your property we use Supra eKey Lockboxes. These lockboxes are blue-tooth enabled and only active, background checked, members of the MLS are given access.
Unaccompanied buyers are not allowed access
p
When it comes to Real Estate, we view this as a team sport. We are the coaches, the experts who do this over and over again; but you are the players on the field, and it is ultimately up to you how we play the negotiations That being said we use the proven “push, pull, persist” and “win-win” strategies, understand the power of “NO” and base our negotiations on data gathering as much information going into negotiations as possible. We are also avid communicators, keeping you informed of what we have found, why we make the suggestions we do, and then advocate for your position with tenacity.
elevating your real estate experience, we place a special emphasis on keeping you informed. You can expect Weekly Market & Activity Reports with detailed analysis and suggestions while active Weekly Update Calls
Feedback on each Tour
Review of all offers & negotiations
State of the art Transaciton Timelines
On-Going Availability to answer any questions you may have
FACILITATION & PROBLEM SOLVING RESOURCES
We have a rich community of professionals available to you, from cleaners, to stagers, to lawyers, to handymen, to full service contractors. We are capable and willing to help you find reliable professionals for anything that you may need in this process
Not every transaction goes completely smoothly Sometimes things come up unexpectedly and it is our job to help you navigate choppy waters successfully
BLUEMOUNTAIN GROUP
Commissions are negotiated on an individual basis based on the unique needs and costs of selling your property.
BROKERS PAY UPFRONT BROKERAGE SPLITS
When you hire an Broker to sell your home, we pay the upfront cost of marketing & listing your home.
BUYER’S AGENT
In 2024 the National Association of Realtors instituted a rule change that eliminates the disclosure of buyers agent commissions on the MLS. Exp has interpreted this as no longer offering broker-broker compensation The Blue Mountain Group has gone a step further and made the decision to treat buyers agent commission as part of the negotiation process on any offer This means that we do not disclose a set amount of commission being offered to a potential buyer, and instead encourage them to write their offer for your review.
The listing commission you negotiate with your Broker is split between the Broker and the Brokerage.
EXPERTISE
When you hire a Broker to sell your home, this limits your liability and risk should a transaction end in litigation
TRUST
Compensation by commission ensures trust by both parties. The broker can rest assured that the investment they make into your property will be repaid, and you can rest assured that the Broker will get you the best price possible
BLUEMOUNTAIN
LISTING COMMISSION
LISTING BROKERAGE
STAFF FEES COSTS
LISTING BROKER
STAFF FEES SERVICES
LICENSE NAT. ASSOC. LOCAL
TCC ADMIN PHOTOS VIDEOS PRINT DIGITAL ADS
SELLING COMMISSION
BUYER BROKERAGE
STAFF FEES COSTS
BUYERS BROKER
STAFF FEES TIME
LICENSE NAT. ASSOC. LOCAL
SEARCH EDUCATE QUALIFY TOUR OFFER REPRESENTATION, NEGOTIATION & FACILITATION
