Blue label weekly magazine 22nd issue(blockchain technology in public transportation) may 23 2018 by blue label weekly

MAGAZINE 22nd ISSUE

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BENEFITS OF EATING

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How to Connect Your Content Marketing Strategy To Your Sales Strategy For Peak Results and Growth

BLUE LABEL DIRI SHÉLA BASMATI RICE

---How To Use Content Marketing To Grow Your Business ----

ARTIFICIAL INTELLIGENCE

Great Tips to Make Your Content Drive More Sales

(MACHINE LEARNING )

---Blockchain Technology

REVOLUTIONIZING

and

MARKETING

Public Transportation ---YOUR HEALTH FIRST __ Easy Vegan Salad Recipe ---FOUR CAREER TIPS

[ Appetizing Vegan Basmati Rice Recipe ]

[ Five Reasons To Support Small Businesses ]

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Content Marketing Is King! For a chance to win a loaded Internet TV Box

SUPPORT SMALL BUSINESSES Five Reasons To Support Small Businesses

that features hundreds of free TV and movie channels,

 Convenience 

simply text in your proof of purchase for either a 20lb or 10lb bag of a

They offer that personal touch

 They offer unique products/services  Your purchase has a positive impact on the business owner, the employees, their families, the community and the country

“ Blue Label

 You’ll be making a positive impact on the economy and assisting in alleviating unemployment

Diri Shéla“ Product at

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MAGAZINE 22nd ISSUE

YOUR HEALTH FIRST!

For a chance to win a loaded Internet TV Box

Blue Label Weekly Magazine

that features hundreds of free TV and movie channels, simply text in your proof of purchase for either a 20lb or 10lb bag of a

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MAGAZINE 22nd ISSUE

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FIVE SIMPLE TIPS FOR GREAT HEALTH 1. Do Not Put Toxic Things Into Your Body Many things people put in their bodies are downright toxic. You can't be healthy if you keep putting disease-promoting substances into your body. These include tobacco and alcohol, but also certain processed foods and ingredients. 2. Lift Things and Move Around Using your muscles is extremely important for optimal health. 3. Sleep Like a Baby Sleep is very important for overall health and studies show that sleep deprivation correlates with many diseases, including obesity and heart disease 4. Avoid Excess Stress A healthy lifestyle involves a wholesome diet, quality sleep and regular exercise. Enter over $2,000 cash and/or other prizes But the way to youwin feel and how you think is also very important. Being stressed all the time is a recipe for disaster.

through your purchases of either

5. Nourish Your Body With Real Foods

the Blue Label Diri Shela Basmati rice or the Blue Label Diri Shela Jasmine rice! The simplest and most effective way to eat healthy is to focus on real foods. Choose unprocessed, whole foods that resemble what they looked like in nature.

Golden Basmati Rice!

May 23, 2018

MAGAZINE 22nd ISSUE

Four Reasons Women Make Great Leaders - Women value work-life balance They care about their team and their well-being, which includes their performance at work and their work-life balance. - Women are naturally nurturing They have the ability to help their team members develop their own skills and strengths. ÂŠ 2018 Blue Label Weekly Magazine

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- Women focus on teamwork They make bold and wise decisions as leaders while relying on others to be part of their team. The environment is less authoritarian and more cooperative and family-like.

- Women are motivated by challenges They are animated by a desire to overcome a challenge that fuels them to get things accomplished, and don’t take ‘no’ for an answer.

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How to Connect Your Content Marketing Strategy To Your Sales Strategy For Peak Results and Growth

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Although content marketing and sales are two of the most important strategies for success, many entrepreneurs often think of them as inherently distinct categories. While content marketing is all about publishing content to attract more traffic, sales is about landing more deals.

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Quick analogy: Content marketing brings visitors to the website for sales to convert. Therefore seeing results on both fronts is contingent upon interweaving those strategies together.

How to Connect Your Content Marketing Strategy To Your Sales Strategy For Peak Results and Growth Harness the power within the relationship between content and sales is important.

WHEN YOU ADVERTISE YOUR BUSINESS IN THE

ÂŠ 2018 Blue Label Weekly Magazine

May 23, 2018

MAGAZINE 22nd ISSUE

Seeing your blog attracting 10,000 monthly visitors without monetizing those visits is like operating in a vacuum as

making a sale is the only way to turn a reader into a valuable asset for your business.

Understanding your audience by using both disciplines. During the sales process, pertinent information, including learning new things about customer wants, needs, preferences, and

characteristics, is gathered. Thus, harnessing that information can lead to and enable you to tailor your content marketing strategy and write more appropriate topics.

ÂŠ 2018 Blue Label Weekly Magazine

May 23, 2018

MAGAZINE 22nd ISSUE

How to Connect Your Content Marketing Strategy To Your Sales Strategy For Peak Results and Growth

Insights and improvement loops. If perfectly strategized, the sales and content teams can feede each other with a constant, steady stream of information; content teams can analyze reader comments and interactions, while salespeople can review the behavior of leads. It is rather healthy for each team to share and use the other’s information towards refining and optimizing their own tactic.

Getting More Conversions

Optimizing your content is imperative for guaranteed conversions. In fact, you’ve already been doing this to a greater extent. On every blog posts, announce who your company is and the service(s) that you provide,

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MAGAZINE 22nd ISSUE

add any relevant and valuable content, and give your readers a good reason why they should utilize your product(s) and/or services.

How to Connect Your Content Marketing Strategy To Your Sales Strategy For Peak Results and Growth

Provide a call-to-action that leads users to a contact form or some other lead generation mechanism.

Ensuring Higher Conversion Rate As more conversions doesnâ&#x20AC;&#x2122;t necessarily means better leads, your optimized content will serve as a funnel for qualifying [ quality] leads. An ideal strategy is to utilize content topics that only interested leads would want to read (such as content that targets late stages of your buying cycle), which will automatically filter out at least some of the cold/unmotivated leads and leads that are outside your target demographics. Feedback from the sales team is

ÂŠ 2018 Blue Label Weekly Magazine

May 23, 2018

MAGAZINE 22nd ISSUE

important as that will enable your content team create better-targeted topics as well as more relevant pitches at the end of each post.

How to Connect Your Content Marketing Strategy To Your Sales Strategy For Peak Results and Growth

Knowing Customer Pain Points is Valuable Your sales team is already aware of what problems your customers are facing and what their chief concerns are. Thus, leveraging your sales teamâ&#x20AC;&#x2122;s experience enables you to write better, more valuable, relevant and compelling blog posts that will drive more interest to your content campaign.

Each team(Sales and Content) must emphasize upon best practices for Success

ÂŠ 2018 Blue Label Weekly Magazine

May 23, 2018

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How to Connect Your Content Marketing Strategy To Your Sales Strategy For Peak Results and Growth Incorporating the following throughout the process will ensure a perfect execution

Although both teams(sales and content ) must remain independent, itâ&#x20AC;&#x2122;s important for them to learn and commit to best practices. A successful sales-content dynamic will succeed only when each team is succeeding on their own.

Consequently, it is imperative to open a dialogue between the teams toward fostering an environment that is conducive to comfortable and productive interactions amongst the teams.

Segmentation ÂŠ 2018 Blue Label Weekly Magazine

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Segmenting your audiences by grouping leads based on the type of content that converted them, or have each salesperson target one specific sub-type of leads is useful for understanding the idiosyncrasies of your target demographics.

How to Connect Your Content Marketing Strategy To Your Sales Strategy For Peak Results and Growth

Emphasize upon bottom-line results, as objective numbers are the best way to gain meaningful insight into your performance. Visualize and analyze the whole thing in terms of the bottomline result for your business. Check whether this tactic result in more sales.

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WHEN YOU UTILIZE

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How to Connect Your Content Marketing Strategy To Your Sales Strategy For Peak Results and Growth

Measure, analyze, and take action. Taking measurements of everything throughout the process, including secondary indicators of success like social shares and reader comments, and use those data to take action. Furthermore, experiment with diverse tactics until you find one that makes a measurable difference.

The faster you can connect your content and sales tactics, the quicker your business will be able to grow.

To request our White Paper on this topic or to have us provide this service to your business, email us your specific request at bluelabelweekly@gmail.com

ÂŠ 2018 Blue Label Weekly Magazine

May 23, 2018

MAGAZINE 22nd ISSUE

HOW TO USE CONTENT MARKETING TO GROW YOUR BUSINESS

Content marketing is used as a strategic marketing and business practice focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience that will ultimately drive profitable customer action(s).

Though content marketing has grown in popularity only in recent years with the rise of web 2.0, content marketing is not a new concept. Content marketing can be dated back to 4200 B.C. with cave ÂŠ 2018 Blue Label Weekly Magazine

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wall publishings on how to stay protected from wild animals.

Content marketing is all about your audience, what they value, and how you can help educate them. When done correctly, this helps create a relationship with your audience, which leads to trust. Therefore, if your audience trusts you, then they’ll be more likely to do business with you when they’re ready to make a purchasing decision.

Producing content with the message your content marketing strategy delivers is a powerful way to communicate with your audience. Content is what you’re trying to deliver to your

HOW TO USE CONTENT MARKETING TO GROW YOUR BUSINESS

visitors, leads, customers, and promoters. The different ways you can deliver a message include blogs, emails, website pages, social media, print collateral, and beyond.

Content has the very important job of pulling people from one stage of the inbound methodology to another. It plays an integral part in the Attract, Close, Convert, and Delight stage.

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Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. Your content should always delight your customers, which will turn them into promoters of your brand.

Content marketing is really just the art of communicating with your prospects and customers without having to sell [immediately] to them. Unlike marketing or advertising your products and services, you’re creating helpful, entertaining content that your prospects and customers can enjoy and learn from, which will ultimately ensure trust and strengthen the relationship.

HOW TO USE CONTENT MARKETING TO GROW YOUR BUSINESS

Content incorporates the power of storytelling as every successful company has a story ( What do you stand for? What message do you support?) that is needed to survive. Content entails research to uncover idea(s) that can be expanded on, whether you’re doing it yourself or with a team. Once you’re confident with generating content ideas, you’ll learn how to plan your long-term content strategy.

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Being successful and sustainable with your content marketing efforts requires having a plan to organize next steps. A great majority of marketers donâ&#x20AC;&#x2122;t have a content marketing strategy. In fact, Only 35% of B2B marketers have a documented content strategy and only 37% of B2C marketers have a documented content strategy.

HOW TO USE CONTENT MARKETING TO GROW YOUR BUSINESS

A long-term plan helps you identify and organize all the initiatives and campaigns over the course of a year where content will need to be created. More importantly, identifying your plan will help you create content more easily and on a consistent basis. ÂŠ 2018 Blue Label Weekly Magazine

May 23, 2018

MAGAZINE 22nd ISSUE

Black Parents’

New Single has been released. Get Your Copy Today!

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MAGAZINE 22nd ISSUE

Intent Matching Creating Quality Establishing Authority Producing Call-to-Action Optimizing Engagement With Visuals

Equally important is the need to create realistic goals for your audience, also known as buyer personas, perform an audit that will help identify content needs and gaps to build a helpful, relevant journey for your personas, as well as how to create your content compass by mapping out your content creation roadmap, which will eventually help you focus on getting to your destination as quickly as possible.

To request our white paper on “Content Marketing” or to have us provide resultoriented content marketing services to your business, email us your specific request at bluelabelweekly@gmail.com © 2018 Blue Label Weekly Magazine

May 23, 2018

MAGAZINE 22nd ISSUE

(Write content marketing in the subject line)

Great Tips to Make Your Content Drive More Sales

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Do you want higher engagement on your website? Do You Want to Drive More Visitors to Your Website? Do You Want to Convert More Visitors into Leads? Do You Want To Convert More Leads Into Sales and Revenue? Four questions. One answer: Content. The leading benefits of using optimized or personalized content include but are not limited to:  Higher response and engagement  Timely and relevant interactions  More affinity with customers and word-of-mouth  Increased conversions  Persuasive communications  Distinguishing one brand from another  Improving retention rates and brand loyalty  Better brand recall and recognition  Getting more prospects  Indicating a compelling product or brand narrative  Enhanced appeal to Millennials, Generation Z, and other audience members

May 23, 2018

MAGAZINE 22nd ISSUE

Great Tips to Make Your Content Drive More Sales

Personalized content is essential in building credibility, amplifying the brand voice, developing relationships with target audiences toward helping them make an informed decision. However, you need to know ‘how’ as there is no silver bullet for crafting the perfect content.

Furthermore, the same content strategy doesn’t fit every brand or business. It fundamentally contingent upon your target audience, what resonates with them, how they interact/engage with it, and what makes them get closer to the sales funnel.

Here are some crucial tips to help you master the art of using content to drive sales:

1. Don’t Stick to Only One Content Format Audit your current process and check what your content arsenal look like to see whether it contains only sell sheets and brochures. © 2018 Blue Label Weekly Magazine

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Great Tips to Make Your Content Drive More Sales

Though important for your business by providing information, they must provide value to your customers.

A mix of contents for attracting, engaging, and converting your audience, which includes detailed guides, infographics, e-mails, white papers, case studies, and videos, is needed. The correct content mix several benefits to the table, which include boosting brand awareness, getting qualified leads, building authentic relationships with customers, driving more traffic, getting repeat business over time, and beyond….

brings

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- Case Studies - Video Content - UserGenerated Content

Great Tips to Make Your Content Drive More Sales 2. Increase Your Social Listening Social listening enables you deep into real-time conversations or past conversations taking place in your niche market and discover the sweet spots and pain points of your customers. With the aid of various social listening tools, you can easily get the work done.

3. Fuel Imagination Fuel the imagination of the masses. 4. Optimize Content for Voice Search As of 2016, Google handles over two trillion searches per year. And twenty-percent of mobile search queries are voice searches.

May 23, 2018

MAGAZINE 22nd ISSUE

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Great Tips to Make Your Content Drive More Sales

5. Use Interactive Content Interactive content makes for more engaging, educational, and differentiated content experiences. The top five types of interactive content that are used by marketers include calculators, contests, quizzes, assessments, and interactive infographics.

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Personalize Content Personalized content promotes higher engagement rates, which helps customers remember the brand. Machine learni ng enables businesses to personalize content or products, not to mention ads, in ways that simply weren’t possible in the past, and allows brands to do a much better job optimizing the buyer’s journey.

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Great Tips to Make Your Content Drive More Sales 7. Storytelling Increasingly, brands are using storytelling to sell their products and services. People have been using storytelling, from oral to written, for as long as humans have been around.

8. Create and Curate Curating helps increase the number and/or quality of their sales-ready leads.

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Great Tips to Make Your Content Drive More Sales

Important statistics: - 82% of marketers curate content - 16% of marketers curate content every day

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- Over 50% of marketers that curate content say it has increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement. - 41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads.

That being said, instead of spending all your time, effort, and money on creating original content, you can take a breather and work on curating it on various platforms.

9. Utilize User Generated Content User-generated content enables the brand to earn more goodwill, enjoy better online presence, and get a huge number of its target audience involved (interactive content!). Use user-generated content for your brand for more quality results!

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Artificial Intelligence (Machine Learning) Revolutionizing Marketing As AI (machine learning) continues to improve the customer experience and support, top marketers are using it to understand, anticipate and devise solutions to act on the problems their sales prospects are trying to solve faster and with more clarity than any competitor. AI already enables products and service improvement.

Moreover, the right insights to tailor content while qualifying leads for sales to close quickly is being fueled by AI (machine learning-based apps) capable of learning what’s most effective for each prospect and customer. AI has taken contextual content, marketing automation including cross-channel marketing campaigns and lead scoring, personalization, and sales forecasting to an unprecedented level of accuracy and speed.

AI makes possible the enablement of robust sets of analytics and Key Performance Indicators (KPIs) measuring progress towards revenue and customer growth goals as well as the delivery of even more significant contributions to revenue growth, while strengthening customer relationships.

To request our white paper on how “Artificial Intelligence (Machine Learning) is Revolutionizing Marketing” or to have us provide result-oriented contextual marketing services to your business, email us your specific request at bluelabelweekly@gmail.com (Write “Artificial Intelligence (Machine Learning) Revolutionizing Marketing” in the subject line)

May 23, 2018

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May 23, 2018

MAGAZINE 22nd ISSUE

VEGETABLE BASMATI RICE WITH CURRY Brought to You By Blue Label Diri Shela Basmati Rice

Prep Time 10 mins Cook Time 45 mins Total Time 55 mins

Servings: 4 268 cal

Ingredients 1 tablespoon unsalted butter

1 yellow onion chopped 1 medium red pepper chopped

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VEGETABLE BASMATI RICE WITH CURRY 1 1/2 cups cauliflower cut into small florets 3 ounces green beans cut into 1/2 inch pieces 1 cup frozen peas 1 clove garlic grated

1 cup basmati rice 1 1/2 tablespoons curry powder 1 teaspoon salt 2 cups water

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Instructions In a large skillet, heat the butter over medium heat. When melted and slightly bubbling, add the onions, red pepper, cauliflower, green beans and peas.

SautĂŠ until softened, about 10 minutes. Add the garlic, basmati rice, curry powder and salt, cook another 2 minutes, stirring. Add the water and stir. Bring to a simmer and cook for 10 minutes until the water has reduced to the rice level. Lower the heat, place a tight lid on the pan and simmer for 20-25 minutes.

ÂŠ 2018 Blue Label Weekly Magazine

May 23, 2018

MAGAZINE 22nd ISSUE

Easy Vegan Salad Recipe ARUGULA SALAD FROM HEAVEN with LENTIL (12 MIN, VEGAN) High protein, iron and fibre in exotic Arugula and Lentil Salad that’s healthy and vegan. Only 12 minutes to make with easy to find ingredients.

Course Salad Cuisine Vegan Prep Time 5 minutes Cook Time 7 minutes Total Time 12 minutes Servings 2 Calories 663 kcal

Ingredients 3/4 cups cashews (3/4 cups = 100 g) 1 onion 3 tbsp olive oil 1 chilli / jalapeño 5-6 dried tomatoes (ideally in oil)

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Easy Vegan Salad Recipe 3 slices whole wheat bread 1 cup lentils, cooked (1 cup = 1 can 15oz / 400 g) 1 handful arugula (1 handful = 100 g) 1-2 tbsp balsamic vinegar salt and pepper to taste Optional 1 small handful raisins 1 tsp honey

Instructions Roast the cashews on a low heat for about three minutes in a pan to maximize aroma. Then throw them into the salad bowl. Dice up and fry the onion in olive oil for about 3 minutes on a low heat. Meanwhile chop the chilli/jalapeĂąo and dried tomatoes. Add them to the pan and fry for another 1-2 minutes. Cut the bread into big croutons. Move the onion mix into a big bowl. Now add the rest of the oil to the pan and fry the chopped up bread until crunchy. Season with salt and pepper.

ÂŠ 2018 Blue Label Weekly Magazine

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Easy Vegan Salad Recipe Wash the arugula and add it to the bowl. Put the lentils in too, and mix them all around. Season with salt, pepper and balsamic vinegar. Serve with the croutons. Super tasty!

ÂŠ 2018 Blue Label Weekly Magazine

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MAGAZINE 22nd ISSUE

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MAGAZINE 22nd ISSUE

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Mel Branco ( CAPE VERDEAN RUM/GROGUE )

Nips now available! For further information, email us at bluelabelweekly@gmail.com

May 23, 2018

MAGAZINE 22nd ISSUE

May 23, 2018

MAGAZINE 22nd ISSUE

May 23, 2018

MAGAZINE 22nd ISSUE

RECEIVE A FREE LOADED INTERNET SETTOP BOX

TO WATCH FREE TV AS WELL AS FREE MOVIES WHEN YOU ADVERTISE YOUR BUSINESS IN THE BLUE LABEL WEEKLY MAGAZINE! REACH US AT 617.302.6461 OR EMAIL US AT BLUELABELWEEKLY@GMAIL.COM

ADVERTISE IN BLUE LABEL WEEKLY MAGAZINE AND GET FREE INBOUND AND CONTENT MARKETING EMAIL US AT BLUELABELWEEKLY@GMAIL.COM

May 23, 2018

MAGAZINE 22nd ISSUE

Car Accident? Learn The SHOCKING TRUTH About Car Accident Injuries!

If you were recently involved in an auto accident, chances are you've felt a little soreness, or maybe

you've been in great pain. Call Living Well Rehab at (617) 296-6200 or (781) 589-2726 for your FREE consultation and accident injury evaluation. You’ll learn about:  A common condition that keeps many accident victims from ever feeling normal again.  How to determine if you may already have this seldom discussed condition.  How to protect yourself… If you call (617) 296-6200 or (781) 589-2726 Today Here’s what you’ll get FREE…  A consultation with our Doctor of Chiropractic to discuss what you want and how he can help you!  A complete Car Accident Injury Severity Evaluation to determine if you are eligible for our Car Accident Injury Relief Program!  A written Recommended Action Plan with your evaluation detailing the best way to get relief - FAST!  A $180 value absolutely FREE with no further obligation! Here’s What To Do Next: This is a Limited Time Offer! So, call (617) 296-6200 or (781) 589-2726 Now to receive this $180 value FREE: Living Well Rehab Center 534 River St. Mattapan, MA 02126

May 23, 2018

MAGAZINE 22nd ISSUE

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May 23, 2018

MAGAZINE 22nd ISSUE

Four Career Tips Surround yourself with the smartest and most talented people Build your

Work on

personal circle to be reflective of the career you’d like to have.

something that you’re passionate about

Work on most work

your big ideas and new products, whatever it is that you’re excited about — and on it.

Work hard but efficiently and learn from asking a lot of questions Take advantage of your inexperience to ask a lot of questions, and accept advice when it’s given.

Give back Get involved in your community, help others, and mentor. Bring new people with diverse perspectives to the conversation and to the industry.

May 23, 2018

MAGAZINE 22nd ISSUE

May 23, 2018

MAGAZINE 22nd ISSUE

Blockchain Technology and Public Transportation One of the used cases for using Blockchain Technology is public transportation to lower the travel rates and save boarding time using Blockchain.

Blockchain has the ability to provide more security, cost efficiency, and fast operations gives it boundless opportunities in transforming the world into a safer and more convenient place to live in.

One of the brightest things one can think about is to make a program that will allow public transportation payments via mobile phones or devices. In Singapore, an account-based ticketing system is already in place but the country is planning to extend it to its peopleâ&#x20AC;&#x2122;s mobile phones.

Payment platforms like Apple Pay, Android Pay, and Samsung Pay are play their parts in makig the mobile payment transaction come true.

ÂŠ 2018 Blue Label Weekly Magazine

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Blockchain Technology and Public Transportation Blockchain technology has caught significant attention from almost everyone. Using blockchain in transportation will afford commuters and tourists, local or foreigner, the most convenient payment system, as this new system will eliminate the long queue in booths or reloading stations.

Blockchain transaction is made using a secure ledger database that is shared by all parties participating in an established, distributed network of computers. It records and stores every transaction that occurs in the network, essentially eliminating the need for “trusted” third parties such as payment processors.

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Blockchain Technology and Public Transportation The Blockchain innovation enables the “transfer of trust in a trustless world,” the fact that the entities participating in a transaction are not necessarily known to each other yet they exchange value with surety and no third-party validation.

Blockchain transaction is highly secured and fast so everybody can have a piece of mind that there will not be any stealing or fraudulent activity that will happen. Blockchain in transportation is definitely revolutionary.

MEL BRANCO ( Cape Verdean Rum/Grogue ) Nips now available! FOR FURTHER INFO, REACH US AT 617.302.6461

May 23, 2018

MAGAZINE 22nd ISSUE

May 23, 2018

MAGAZINE 22nd ISSUE

May 23, 2018

MAGAZINE 22nd ISSUE

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● May 23, 2018