National Fitness Trade Journal Winter 2011

Page 1


“HOIST Fitness has done a great job of staying financially fit through tough economic times. We truly appreciate the strong relationship we’ve built over the years.” — Comerica Bank

IN 1977, A FITNESS COMPANY EMERGED IN SAN DIEGO, CALIFORNIA AND QUICKLY BECAME ONE OF THE INDUSTRY’S TOP CREATORS OF STRENGTH TRAINING EQUIPMENT. Since then, HOIST Fitness Systems has created a movement that’s shaped bodies and influenced exercise philosophy around the world—while keeping their company moving forward on a path of innovation and growth.

Providing the right equipment for your

HOIST’s invitation for people to

members is key. But just as bodies

“Join the Movement” is backed

plateau if routines aren’t switched

up by patented technology that

up, a company’s growth and financial

moves the user’s body in tandem

strength are also susceptible to

with the exercise path, for a more

stagnation. A proper balance between

correct and intense workout.

innovation and evolution must be struck if a company, or any fitness facility, is going to thrive and grow strong.

This exercise motion mimics the more natural, comfortable, and functional movements of free weight

The innovations that make HOIST

training. Additionally, the rocking

Fitness products one of the “must haves”

movement constantly shifts the

for every fitness facility are obvious. The

user’s center of gravity to impose

machines’ design emulates the sleek,

challenges to the core musculature,

sculpted bodies they intend to build.

while maintaining adequate stability.

“The ROC-IT® line is a true innovation in strength training that effectively combines superior biomechanics with FUN to create an unforgettable movement experience. Kudos to HOIST® for developing equipment that will help club operators attract all types of individuals to strength training.” — Cedric X. Bryant, Ph.D., FACSM, Chief Science Officer, American Council on Exercise® (ACE)


An innovative product is the best foundation for growth— HOIST’s products will help you retain existing members and bring in new customers.

“HOIST continues to bring innovative products that inspire both our members and team members. We are huge fans of HOIST equipment and the

HOIST PRODUCTS GET PEOPLE IN THE DOOR. Once a user experiences “The Movement”, they’re not only a convert to ROC-IT machines, but a new member as well.

dedication they bring to our mutual success.” — Carl C. Liebert III, Chief Executive Officer, 24 Hour Fitness Worldwide

With custom wraps, logos and upholstery

rocked and moved, they knew they could

line and embraces the ROC-IT’s

options, owners and managers are free to

spark adults’ interest and generate that

principles into their business philosophy:

create a unique, customized space that

same enthusiasm. In 2006, the ROC-IT

Integration, correct movement and lasting

reflects their facility’s personality.

line of products made its debut and “The

strength.

Movement” began. HOIST ROC-IT technology was

If you’d like more information about

introduced in 2002 through the Youth

Today, this success and stability has

HOIST Fitness Systems and the products

Fitness Line (KL). A youth’s body is

lead to the construction of a brand new

and services they offer, visit their website

more susceptible to injury than an

facility. Slated to be occupied in the

at www.hoistfitness.com. You can like

adult’s body. The idea was to give kids a

summer of 2012, the building sits on 6.8

HOIST Fitness Systems on Facebook,

better workout with less stress on their

acres in San Diego, California.

follow them on Twitter or visit HOIST’s

tendons and joints. When HOIST saw

YouTube channel to see video of the

the enthusiasm of kids wanting to use

HOIST’s vision for the future intends to

these machines because of the way they

build on the success of the ROC-IT

“movement” in action.

”In an economy where there is very little capital investment and absolutely no new building starts, moving ahead with a new facility on 6.8 acres is a clear statement that HOIST Fitness refuses to sit still. They see the future and are building for it.” — Greg Hamann, Hamann Construction


FOR MORE INFORMATION ABOUT HOIST PRODUCTS: Contact your Sales Representative at 800.548.5438 / sales@hoistfitness.com


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