4 THINGS DIRECT MAILERS SHOULD CONSIDER NOW TRENDS TO EMBRACE FOR SUCCESS
A SURGE IN DIRECT MAIL - DON'T MISS OUT The industry is seeing a resurgence of direct mail and continues to be a critical way to reach people. Mailers who wait to engage will miss opportunities for growth.
MAIL PIECE PERSONALIZATION Marketers know that personalized mail has the highest open rates- thus the surge. Having the right technology to personalize text, graphics, bar codes and inserts create opportunities to attract more clients.
BLEND BETWEEN TRANSACTIONAL & DIRECT MAILERS Mailers need to invest in the capabilities that allow them to take on more business, whether it's overflow transactional work with high compliance needs, or simple to complex direct mail.
CONSOLIDATED & OPTIMIZED WORKFLOWS Processing direct mail on non-integrated machines can slow down production and increase costs. A consolidated process reduces the number of steps or workcells needed to complete a job, resulting in more efficiency, labor savings and shorter run times.
HAVING THE RIGHT TECHNOLOGY IS CRITICAL TO MAINTAINING AND EXPANDING YOUR BUSINESS. LEARN MORE ABOUT OUR DIRECT MAIL SOLUTIONS. bluecrestinc.com