Anritsu - Blue Business by Blue Business

eoPath is a Service Management solution that helps wireless and wireline service providers to manage their major customers and general operations from a service quality and value chain management perspective.

Blue Business developed a worldwide launch campaign that was implemented in time

He manages 18,645 handsets and pays for 317,397 phone calls every day. Youâ&#x20AC;&#x2122;d better mean business.

for the GSMA Mobile World Congress in Barcelona.

The result: 25% of contacts were converted into qualified leads.

Realize the potential

Facts

Focus

Anritsu: Service Intelligence - Rationale How do you ensure that a high tech product

Having an up-to-date datebase of custom-

has the right positioning and messaging?

ers and prospects is key to the successful

At Blue Business we believe that customer

launch of any product. When launching into a

insights are the key to getting this right.

new segment, itâ&#x20AC;&#x2122;s even more important. This

Our process F6 (Facts, Focus, Foundation,

was why Blue Business was commissioned to

Finance, Follow up) is a structured way of

carry out telephone marketing to build up the

achieving the right messaging and creating

database.

results. F4 Finance

Foundation

F1 Facts

A number of targets were set for the cam-

Service management executives are a new

paign and all these targets were exceeded.

target group for Anritsu. In order to under-

1820 people at 250 global telephone compa-

stand the triggers and barriers of this mar-

nies were targeted. This resulted in a 20%

ket, Blue Business carried out extensive cus-

response on the web. 25% of these contacts

tomer research in major markets amongst

were turned into qualified leads.

potential customers, trade experts and Anritsu sales staff. This knowledge provided

F5 Finalization

a deep understanding the challenges the

The creative concept was based on the

customers faced and how eoPath could help

insights from the research phase and spoke

these customers improve their business.

in a compelling way directly to the target group - addressing their concerns and show-

Finance

F2 Focus

ing how eopath can help them meet their

Based on the research, a number of strategic

business challenges.

messaging platforms were developed and tested in a series of workshops.

F6 Follow up Service management solutions are project

Finalization

F3 Foundation

sales with fairly long lead times.

eoPath was in fact a completely new product,

However, one contract has already been

making it important to position it correctly in

signed, resulting in a positive ROI.

the marketplace. During a number of workshops with Anritsu, Blue Business recommended the product positioning and developed the communication platform including the tagline â&#x20AC;&#x153;Realize your potentialâ&#x20AC;?.

Follow-up

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Anritsu: Service Intelligence - Campaign flow

Service Intelligence

eoPath: Service Intelligence Realize the potential

We’re pleased to announce the launch of eoPath, a new suite of service management applications that puts you in control of how customers experience your services.

eoPath gives you an unparalleled overview of your network and services – helping you make the right decisions to drive customer experience, service quality, and partner performance in your converged and next-generation networks.

Whether you’re a wireless or wireline service provider, eoPath provides you with vital business information that helps you improve your operations and realize the potential in your business – from network operations and IT, to marketing, account management and customer services. We call it Service Intelligence.

You can get a taste of the advantages of eoPath in the enclosed leaflets, or visit www.eopath.com to learn more.

Kind regards

Realize

Are you feeling lucky?

Service, service, service.

the potential

Gerald Ostheimer General Manager Service Assurance Business Unit

Preview email

Come and see us - to win a business card scanner

LEARNING

Visit us at the GSMA Mobile World Congress in Barcelona 16-19 February. Come to Hall 1, Stand 1B31, to hear more about eoPath – and you could win one of four business card scanners.

Or visit www.eopath.com and enter our online prize draw.

Learn more at eopath.com NETW

Service Mobile Intelligence World Congress

NETW

IRAT

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Direct mail 2

Service Mobile Intelligence World Congress

ORKI

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Direct mail 1

in Barcelona We’re giving away a business card scanner every day

Or visit www.eopath.com and enter our online prize draw.

IR INSP

Realize the potential

ORKI

Magazine ad

Come and see us - to win a business card scanner

Visit us at the GSMA Mobile World Congress in Barcelona 16-19 February. Come to Hall 1, Stand 1B31, to hear more about eoPath – and you could win one of four business card scanners.

Visit us at the GSMA Mobile World Congress, Barcelona: Hall 1, Stand 1B31

Main brochure

Gerald Ostheimer General Manager Service Assurance Business Unit

How intelligent are your services? Test it.

Realize the potential Don’t trust to luck. With Anritsu’s eoPath you can keep your customers satisfied with the best possible service quality with the fewest possible faults. eoPath brings you Service Intelligence, helping you make the right decisions to drive customer experience, service quality, partner performance across your converged and next generation networks.

See you

LEARNING

There are three things he is expecting from you.

Realize the potential

Dear <firstname><lastname>,

We’re pleased to announce the launch of eoPath, a new suite of service management applications that puts you in control of how customers experience your services.

She’ll spend 1.1 million minutes on the phone in her lifetime. If you’re lucky she won’t change service provider.

Service Intelligence puts your customers at the heart of your network

Dear <firstname><lastname>,

You’ll hear more...

Service Intelligence puts your customers at the heart of your network

eoPath adds a distinctive edge to your business. Realize the potential.

Make the right decisions to drive customer experience, service quality, partner performance and next generation technology.

Name Adresse

e o P a t h [i : upa:O]ofers end-to-end Service Intelligence across all networks, for all parts of the value chain and throughout your organization. This gives you an unrivalled depth of useable, focused knowledge to run your business – not just your network.

Online banner

Flash show on big screen Target groups

eoPath Service Intelligence Service. Service. Service.

There are three things he is expecting from you. Service, service, service.

Network Operations

KAM Managers

Service Operations Service Intelligence Realize the potential > > >

Web campaign site

d an in me a Co win card ess r. in e s bu cann e us s giv ess t Jus busin ur ard. yo c

Exhibition in Barcelona

Subject: Meet miss Fortune in the canteen

Hello

Product Management

Customer Operations

I am Mr. eoPath - I have some questions for you, and if you can answer you’ll be well rewarded. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. www.anritsu-eopath.com

Partner Management

Every Tuesday and Thursday I’ll ask you questions about Service Intelligence. And every Friday Miss Fortune will draw the winner in the canteen

Internal competition emails

Realize the potential

Database

Anritsu: Service Intelligence - Preview emails

Anritsu: Service Intelligence - Online banner advertising

01:

02:

03:

04:

05:

Subject: FW: New word for your dictionary

Email 2 Dear John We thought this needed further explanation There’s so many buzzwords that come and go. But eoPath is here to stay, so put it in your private dictionary...

Subject: New word for your dictionary

There are three things he is expecting from you.

Service. Service. Service.

She’ll spend 1.1 million minutes on the phone in her lifetime. If you’re lucky she won’t change service provider.

Are you feeling lucky?

Service Intelligence

He manages 18,645 handsets and pays for 317,397 phone calls every day.

You’d better mean business

Service Intelligence

Most of the services she gets from you come from your partners.

Are they as good as you want them to be?

eoPath

Realize the potential

eoPath

Realize the potential

eoPath

Realize the potential

eoPath

Realize the potential

Service Intelligence

We wanted you to be the first to know Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. eoPath is Service Intelligence Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore.

Email 1

Expect something in the post in the new year Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio. Hope to see you in Barcalona Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.

Kind regards eoPath [ i: upa:O ] offers end-to-end Service

Intelligence across all networks, for all parts of the value chain and throughout your organization. This gives you an unrivalled depth of useable, focused knowledge to ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet run your businessLorem – not just your network. dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper

Name

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Make the right decisions to drive customer experience, service quality, partner performance and next generation technology. eoPath adds a distinctive edge to your business. Realize the potential.

C Realize the potential

You’ll hear more...

Realize the potential

Service Intelligence

Online banners The 4 main images from the campaign The first element in the campaign was a

were used in flash banners on relevant

preview email that was mailed as a teaser to

sites.

the target group and internally at Anritsu. The email communicated the name eoPath in a style resembling a dictionary entry and also described the positioning.

Anritsu: Service Intelligence - Magazine advertising

Service Intelligence

Service Intelligence There are three things he is expecting from you.

Most of the services she gets from you come from your partners. Are they as good as you want them to be?

Service, service, service.

He manages 18,645 handsets and pays for 317,397 phone calls every day. You’d better mean business.

Realize the potential

Why not give your customers something your competitors can’t? With Anritsu’s eoPath you can deliver the service levels your key customers demand – without compromising the rest of your network. eoPath brings you Service Intelligence, helping you make the right decisions to drive customer experience and service quality across your next generation network.

Time was when you controlled all the services on your networks. These days you just get the blame if they don’t work. With Anritsu’s eoPath you can monitor your content partners to ensure they deliver what you promise. eoPath brings you Service Intelligence, helping you make the right decisions to drive customer experience, service quality, partner performance across your converged and next generation networks.

High volume, high margin customers are rare and they know it. That’s why they demand only the best. And that’s what Anritsu’s eoPath delivers: a suite of service management applications that ensures your VIP customers’ businesses run smoothly on your network. eoPath brings you Service Intelligence, helping you make the right decisions to drive customer experience and service quality across your next generation network.

Visit us at the GSMA Mobile World Congress, Barcelona: Hall 1, Stand 1B31

Learn more at eopath.com

She’ll spend 1.1 million minutes on the phone in her lifetime. If you’re lucky she won’t change service provider. Are you feeling lucky?

The campaign consisted of 4 main images illustrating 4 of a service provider’s customer types. Each of these customer types has their own demands and expectations of their service provider’s products and services. Blue Business produced 4 magazine/trade paper ads

communicating a specific expectation of the individual

Visit us at the GSMA Mobile World Congress, Barcelona: Hall 1, Stand 1B31

customer type.

Learn more at eopath.com

Service Intelligence

Anritsu: Service Intelligence - Main brochure

Realize the potential

Blue Business developed an 8-page brochure describing Service Intelligence brings all the elements of your operation together, so you can focus on what matters – and get the best return from your network and services.

eoPath gives you a real-time, end-to-end view of your customers’ experience, and pinpoints the causes of poorquality service. No need to worry about new network technologies, the rising diversity in handsets, or the migration to IMS and all-IP/LTE next-generation networks: eoPath provides you with the information you need to deliver highquality service to your customers efficiently.

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brochure was distributed at the

GSMA Mobile World Congress

OLA/SLA Rules

in Barcelona and other forums.

Device Profiles Service Modeling Data Integration

Wireline SS7 - VoIP

Other OSS/BSS Systems

eoPath Enterprise – Enterprise-centric service intelligence solution

TN ER

L-TIME VIEW

eoPath

eoPath – Service Intelligence Solutions Suite

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Data Sources

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eoPath Commit – Real-time customer experience and SLA monitoring solution

Wireless GSM - GPRS - UMTS

NGN IMS - LTE

eoPath provides an instant view of your service operation and how your customers experience your services. It gives you access to workflows, analytical reports and SLA management to help you improve your service quality, allowing you to realize the potential in your converged and NGN/LTE networks and services.

eoPath Insight – Service intelligence solution for management of services, partners and network resources

Service Intelligence brings all the elements of your operation together and brings you the tools needed to optimize your network, services, customers, devices and partners.

There are three things he is expecting from you.

This enables you to balance network and service demands with commercial realities, in a world of increased complexity. eoPath builds on Anritsu’s long experience in the service assurance area and our award-winning network monitoring solution, MasterClaw™. MasterClaw’s ability to capture data in converged and next-generation networks makes it an ideal source of data for eoPath.

CUSTOMERS

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With eoPath, you are uniquely prepared to handle the competitive challenges of a rapidly changing telecoms environment. We call it Service Intelligence.

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Service Intelligence is what eoPath delivers. From network operations and IT to marketing account management and customer services, real-time common data are shared using cross-departmental workflows so you can run your business, not just your network.

the product in depth. The

C u s to m e r

eoPath is a service management suite that offers a range of applications to give your entire organization an unparalleled overview of your network and services. eoPath helps you reduce operating costs, improve service quality, manage partners and reduce churn.

Customer experience and beyond

Netw

eoPath: Service Intelligence Realize the potential

What is Service Intelligence?

Integration Adapters

Who wants to be a service provider? Increased competition is driving profit margins down while new technologies have made your job more complicated. Charging less isn’t a competitive option for keeping customers or winning new ones. There’ll always be someone willing to go lower. That’s why you need eoPath.

eoPath Device – Device-centric service intelligence applications for seamless service operation across diverse device platforms, and tracking of devices

Service, service, service. eoPath is a combination of: eo, Latin for progress, and path, English for a set of actions, especially ones that lead to a goal or result

He manages 18,645 handsets and pays for 317,397 phone calls every day. You’d better mean business.

eoPath – move forward and realize the potential.

Service Intelligence

The building blocks of profit Service Intelligence

Your business depends on your customer’s satisfaction with the services you provide, and in-depth knowledge to put you in control of your service operation. eoPath, Anritsu’s suite of service management applications, gives you the depth of knowledge you need. True to our philosophy of Service Intelligence, all this information can be shared by marketing, customer operations, service quality and network operations.

eoPath – an integral part of your customer management process No matter how good individual OSS or BSS solutions are, you need to integrate them with the systems you use to define, activate and manage your customers before you can get the full return on your investment . eoPath has been designed so you don’t end up with isolated operational islands that disrupt your business workflows. You can integrate eoPath with your existing business processes and operational and business support systems. Using web-service integration adapters, eoPath supports SOA environments, and integrates easily with your CRM, order processing, or SLA management systems directly, or by using Enterprise Application Integration (EAI) environments.

Not only does this enable faster deployment and initial integration, but subsequently makes eoPath part of the customer management process, with synchronized handling of customer data and SLA definitions. Once in place, eoPath makes service quality and SLA status indicators available for external applications. For example, eoPath’s near real-time indicators together with a CRM system can provide second and third line customer care agents with up-to-date information about the actual service level and SLA status for a given customer, when integrated in customer portals.

Cross-organizational focus

Professional services In keeping with eoPath’s cross-organizational strengths, Anritsu has skilled and experienced specialists ready to help you pin down the scope of a project, create a realistic budget, and determine a workable time schedule. Divided into four main areas – Advisory, Deployment, Management and Training – these services are the key to the long-term success of your solutions.

You run a network, but you also run a business. While it’s great to know how your infrastructure is performing, you’re also going to need more information to stay truly competitive. the solutions you choose to fit your organization’s processes, eoPath Insight pulls together the commercial and technical and integrate them into your existing CRM, order activation, aspects of your business into a powerful business intelligence SLA, and billing systems. system.

Optimizing return on investment

With eoPath Insight you can provide cross-organizational understanding of your operations to a wide variety of users, including, network operations, service quality departments, product marketing and customer operations. eoPath Insight focuses on the customers’ experience without losing the ability to drill deeper – right down to the individual call. Now thanks to a step forward in usability, you can filter out unnecessary complexity and focus on the details that matter to you – whether you manage a company, a department or a specific task. You can also choose between monitoring your customers and services in real time and taking a longer term, more analytical view. Currently containing thirteen applications, eoPath Insight helps fine tune your operations from a service, partner and network perspective. Each application is optimized for specific operational aspects such as management of roaming partners, service quality, and performance management of VoIP and IMS services.

After-sales support and system administration are typical tasks for our Management teams. But Anritsu goes much further. We provide coaching that gives users direct access to on-site expertise, ensuring you get the most out of your solution and your investment.

Transferring knowledge We want you to get the most out of your Anritsu solution. As part of the package, you get both end-user and train-thetrainer courses. We also take you one step further by offering applied workshop-based training sessions and coaching.

She’ll spend 1.1 million minutes on the phone in her lifetime. If you’re lucky she won’t change service provider.

Our Deployment teams develop solutions that meet your business needs, making the best use of our products to give you a genuine competitive edge. Our specialists tailor

MANA

ENT

Every month brings a newly-launched handset or mobile device that has to work flawlessly on your network. It isn’t only the numbers of handsets that are growing – more diverse and complex handset operating systems also place a growing strain on wireless networks. eoPath Device gives you the ability to ensure seamless service operability across the wide array of devices and handsets used by your customers, and helps you answer questions about the service performance and usage profile by device. Think what it would mean to your business if you could pinpoint specific operational issues for a popular device before your customers notice? Or if you could spot trends for handset and device partners and combine this information with a CRM system?

At the top end of your enterprise customers are the key accounts, your VIPs. These demanding customers are prepared to pay for the best service, and eoPath Commit allows you to give them what they want – and keep on giving it.

Service

Intelligence G TRAININ

Today’s enterprises are dependent on reliable high-quality communication services, that work every time. Your customers’ perception of the services you deliver determines the customer value and builds brand loyalty, allowing you as an operator to differentiate your services and earn higher operating margins. eoPath models various network performance indicators into an single overall service quality indicator that represents the different aspects of the service. This is as close to the users’ real experience as you possibly can get.

Taking the pulse of the mobile market

Are you feeling lucky?

V I S O RY

Most of the services she gets from you come from your partners. Are they as good as you want them to be?

That’s why you need eoPath, a range of tools that provides instant visibility of the service experience, helps you manage SLA commitments, and understand usage patterns so you can identify opportunities for new sales to existing customers.

eoPath Commit gives service operations staff a real-time view of the service quality experience and relates this to service level objectives required to meet the SLA. It highlights poor performance and allows you to drill down into the selected enterprise and see where the problem lies – enabling you to prevent cumulative poor performance, proactively fix the problem and reduce the risk for an SLA violation.

VIP service

Realizing the potential

Enterprises represent high revenues and high margins. A single account can represent a significant portion of your revenue. But all enterprises are not equal – the challenge is to offer the right quality to the right customers.

By putting this information directly in the hands of account managers, your priority enterprise customers get the service they need. And gives your customer service staff the ability to pinpoint solutions quickly. Armed with detailed information, your marketing department can launch new services that better pinpoint customer needs.

Technology meets business Our Advisory specialists help you identify opportunities for improvement and define your needs to realize the full potential of your business. Building on our extensive experience with service assurance solutions we can bring you solutions that will get your Service Management project off the ground, fast.

Balance cost and quality

Anritsu: Service Intelligence - Campaign landingsite

A special campaign site was developed to communicate the new product. The site had a test module. The visitor could fill in a number of questions and have the result of the test shown in a graph on Home

the page. This was a cost-

Service Intelligence

efficient way of qualifying leads.

Solutions

Also there was a possibility to win a business card scanner, which was handed over at the Barcelona Congress.

Prize Draw

Find yourself

Service intelligence Test

Anritsu: Service Intelligence - Direct mail 1

Name Adresse

Realize Sparkling service quality, no dropped connections, broad coverage, instant access, wireless broadband services, IMS and next generation networks, unlimited roaming, games, music, support for a new generation of diverse handsets…

Service Intelligence puts your customers at the heart of your network Dear <firstname><lastname>, We’re pleased to announce the launch of eoPath, a new suite of service management applications that puts you in control of how customers experience your services.

Realize

The list goes on. Providing the services your customers demand in a world of evolving networks, connection technologies and standards has made your job more complex than ever. And you also have to keep your competitors from taking your market share. You can deliver the solutions and services – but at what cost? You need a way through this complex world that balances network and service demands with commercial realities. That’s why Anritsu created eoPath.

the potential

You can get a taste of the advantages of eoPath in the enclosed leaflets, or visit www.eopath.com to learn more. Kind regards

Focus on your potential eoPath is a service management suite that offers a range of applications to give your entire organization an unparalleled overview of your network and services. From network operations and IT to marketing and customer services, eoPath lowers operating costs, improves the service quality, manages partners and reduces churn. We call it Service Intelligence.

How intelligent are your services? Test it.

Gerald Ostheimer

Come and see us - to win a business card scanner NET

Visit us at the GSMA Mobile World Congress in Barcelona 16-19 February. Come to Hall 1, Stand 1B31, to hear more about eoPath – and you could win one of four business card scanners.

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Service Mobile Intelligence World Congress

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Take the Service Intelligence Test at www.eopath.com to find out – and take a big step towards realizing the potential in your company. You can also enter our weekly online prize draw with the chance to win a business card scanner.

Realize the potential at www.eopath.com

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Learn more at eopath.com

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Concept sheet

Integration Adapters

eoPath Other OSS/BSS Systems

OLA/SLA Rules

Device Profiles Service Modeling Data Integration Data Sources

Wireline

SS7 - VoIP

target groups delivered by the Anritsu sales force. The contents of the mail were the introduction of the new service and an invitation to visit www.eopath.com.

Wireless

GSM - GPRS - UMTS

C u s to m e r

Service Intelligence

was distributed to an Anritsu worldwide database and

Are you feeling lucky?

Have you got your operations under control? Do you know what your customers experience? Do you fulfill your service obligations to your key enterprise customers? Do you use your network resources in an optimal way? Do your partners deliver the service that you and your customers expect?

Or visit www.eopath.com and enter our online prize draw.

Blue Business developed a direct mail campaign that

She’ll spend 1.1 million minutes on the phone in her lifetime. If you’re lucky she won’t change service provider.

How intelligent is your service operation?

LEARNING

General Manager Service Assurance Business Unit

Letter

Service Intelligence

NGN

IMS - LTE

Anritsu: Service Intelligence - Direct mail 2

See you

Name Adresse

Business meetings, casual meetings, new contacts, chance encounters, relaxed get-togethers …

Service Intelligence puts your customers at the heart of your network

Trade shows are all this and more. Every person you meet at the GSMA Mobile World Congress in Barcelona could improve your company’s business. But how do you realize the potential from those meetings?

Dear <firstname><lastname>, We’re pleased to announce the launch of eoPath, a new suite of service management applications that puts you in control of how customers experience your services.

See you

Simple! Scan all the business cards you gather into your contacts database with an easy-to-use business card scanner and make sure you don’t lose any opportunities.

Visit us to realize your potential We are giving away a business card scanner every day of the GSMA Mobile World Congress in Barcelona to celebrate the launch of our eoPath Service Intelligence suite.

in Barcelona

You can get a taste of the advantages of eoPath in the enclosed leaflets, or visit www.eopath.com to learn more. Kind regards

We’re giving away a business card scanner every day

Gerald Ostheimer

LEARNING

General Manager Service Assurance Business Unit

Come and see us - to win a business card scanner NET

Visit us at the GSMA Mobile World Congress in Barcelona 16-19 February. Come to Hall 1, Stand 1B31, to hear more about eoPath – and you could win one of four business card scanners.

RKIN

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Service Mobile Intelligence World Congress

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Realize the potential at eopath.com

Realize the potential High volume, high margin customers are rare and they know it. That’s why they demand only the best. And that’s what Anritsu’s eoPath delivers: a suite of service management applications that ensures your VIP customers’ businesses run smoothly on your network. eoPath brings you Service Intelligence, helping you make the right decisions to drive customer experience and service quality across your next generation network. Learn more at eopath.com

was sent to a selected target group.

ION

come and win a business card scanner. This mail

He manages 18,645 handsets and pays for 317,397 phone calls every day. You’d better mean business.

At the Mobile World Congress you will have the opportunity to meet our OSS and Service Assurance experts who can demonstrate eoPath, the Service Intelligence suite.

to the Barcelona congress with the opportunity to

Talk to our experts

The contents of the direct mail 2 were an invitation

Make sure you come and visit us at Hall 1, Stand 1B31, at GSMA Mobile World Congress from 16 to 19 February and take part in the daily prize draw for a business card scanner.

If you can’t make it to Barcelona, check out the website for your chance to win online and learn more about the eoPath Service Intelligence suite.

Folder

Why? Because eoPath helps you realize the potential in your entire organization by giving you an unparalleled overview of your network and services.

Visit eopath.com to win online

Or visit www.eopath.com and enter our online prize draw.

Letter

Service Intelligence

Concept sheet

Anritsu: Service Intelligence - Exhibition in Barcelona

Part of flash show on big screen

At the Anritsu stand, part of the decoration was dedicated the launch of eoPath, and Blue Business developed the décor for this area. Service Intelligence Imagine your customer

Also the 4 main images were displayed with headings on

There are three things he is expecting from you.

a large screen.

eoPath Service Intelligence

eoPath A new cross-company concept

Service. Service. Service.

eoPath Customer QOS/SLA monitoring

Service quality monitoring

Fraud and revenue assurance

Partner performance monitoring

Service Intelligence

Imagine your end-user Network quality monitoring

There are three things he is expecting from you.

Network troubleshooting

MasterClaw

Service, service, service.

Service Intelligence Realize the potential > > >

Part of the exhibition

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Bait outside the exhibition

She’ll spend 1.168.000 minutes on the phone in her lifetime. If you are lucky she won’t change telecom operator.

Anritsu: Service Intelligence - Internal competition email

Internal campaign

Subject: Meet miss Fortune in the canteen

Internally the launch of eoPath took place simultaneously with the external launch, with teaser mail and follow-up mails offering weekly prizes for the staff.

Hello I am Mr. eoPath - I have some questions for you, and if you can answer you’ll be well rewarded. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Subject: Win the CEO’s parking lot for a month minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. www.anritsu-eopath.com

Every Tuesday and Thursday I’ll ask you questions about Service Intelligence. And every Friday Miss Fortune will draw the winner in the canteen

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What is the most significant difference between traditional SQM solutions and our Service Intelligence solution?

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Realize the potential

There are several target groups within the Telecom companies. Who are they?

Realize the potential

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Communication based on a true story

Based on a true story

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