Appendix 33
Finally, a remarkably styled business watch New watch and accessory line from TAG Heuer creates new meaning for professional fashion BASEL, SWITZERLAND; Mar. 15/‐Skepticism abound, every years’ trip to the BaselWorld tradeshow, the watch industries’ most prestigious annual event, has become progressively less noteworthy as of late. Quality has always been paramount and prominent throughout but the differentiation between the world’s top brands has become far too under pronounced. However, this year’s event garnered a new product line from one such brand which may prove to be a game changer in opposition to many of its competitors. The brand is TAG Heuer, and its launch of a new “Executive Line” of watches and accessories provides just enough of a departure from its typical offering to provide a relevant solution to the problem of stagnancy in the market. The launch of TAG Heuer’s Executive Line of accessories will allude to something that goes deeper than a simple design aesthetic. Instead, it aims to capture an appeal of matching that design effectively and meaningfully to a purpose that exudes status to an entire fashion line. By incorporating a whole lineup of similarly themed attire, including sunglasses, neckties, wallets, and gloves, the Executive Line watches will not stand alone but instead act as a centerpiece to a suave and sophisticated style. Integration of this kind is completely uncharted territory in the watch market but if early impressions are any indication, this may prove to be a uniquely packaged set of goods which can truly promote a sense of confidence and professionalism to the wearer. Given that TAG Heuer already creates one of the most superior timepieces out there, it should come as no surprise that only the best and highest quality materials were used in crafting some of the most handsome and gorgeous watches released in recent years. Classic and cultured, the watches benefit from a sense of gained referent power when coupled with the rest of their accessory counterparts. Although making other accessories is not necessarily something new for TAG, the scale to which it is being done in this instance is something of a marvel. Never before has a line of products that matches and fit so well together been released with such tasteful affiliation. TAG Heuer has been vying for a larger piece of the market for years and has taken a proverbial back seat to its two largest Swiss competitors, Rolex and Omega. It seems as if, though, the Executive Line will hurtle them into their rightful place in the conversation once again among the pacesetters and in many ways surpass them. The Executive Line launches this week in the US at many high end retailers across the country in major cities and metropolitan areas. To learn more, visit http://executiveline.tagheuer.com. CONTACT Benjamin Wilkening Vice President, Public Relations TAG Heuer Executive Line Phone: (111) 111‐1111 benjamin.wilkening@TAGHeuerPR.com