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Marchex Campaign Manager July 2012-Present Manage and optimize portfolio of over 500 client accounts to meet quarterly performance goals; Create and review ad copy for various distribution sources before product launch; Utilize Google AdWords to improve account performance and drive quality leads by implementing search engine marketing strategies; Fulfill client requests in a timely manner through CRM platform Salesforce.com; Assist in the development of authoritative ad groups in order to leverage competitive intelligence; Collaborate with other campaign managers to meet deadlines and stay within SLA.
zulily Customer Support Representative October 2011-March 2012 Service Operations March 2012-July 2012 Independently managed an average of 1,000 customer accounts on a daily basis. Processed domestic and international vendor shortages by issuing $100,000 in refunds and $10,000 in store credit per week, on average; Conducted mass communication to affected customer base and notified service agents of unit cancellations; Collaborated with vendor specialists to determine potential shortages and identify possible resolutions; Developed standard operating procedures for vendor shortages to improve efficiency and system accuracy for vendor based complications.
Zooppa Campaign Manager Intern and Crowdsourcing Specialist August - October 2011 Developed marketing strategy and executed outbound promotional activities for campaigns; Raised awareness and drove participation through social media initiatives; Tracked and delivered results of outreach efforts; Reviewed and moderated incoming creative submissions for quality and content; Assisted Business Development team in launching new Facebook app; Managed client relationships using the Zoho platform.
Whatcom Day Academy Marketing Research Intern January-June 2011 Created and distributed surveys to determine the cause of decreased enrollment; Analyzed the results using the statistical software package SPSS in order to identify trends; Compiled and communicated the findings in a comprehensive written report as well as in a presentation to Board of Trustees; Provided meaningful recommendations to improve customer experience and promote the organization within the community.
Western Washington University Bachelor of Arts: Business Administration (Marketing); Bachelor of Arts: Spanish Bellingham, WA - GPA: 3.5 Academic Programs International Study Abroad Program - Granada, Spain (January-May 2010) Big Brothers Big Sisters of America (September 2006-June 2007)
skills hobbies references
Spanish, SPSS, CRM, organization, group communication, problem solving, Google Analytics, strategic planning, market research, SEM, SEO, Google Adwords Traveling, oil painting, drawing, new cuisines, soccer, tennis, movie nights, spanish, blogging Available upon request