The Bloom Book
A quick guide to who we are, what we do, and why we’re different.
Great to meet you.
In these pages, you’ll find the basic actions, ideas, and values that make us “Bloomers.” You’ll discover what we do at Bloom, who we help, and what products and services we offer. Don’t worry, we’ll be brief. And we promise not to get too complicated or granular. Most of all, we want you to walk away from these pages with a better understanding of the Bloom basics.
Sound good? Alright then, let’s go!
Our Mission
Our mission, otherwise known as “Our Why,” explains why we do what we do. Drum roll please…
SINCE OUR INCEPTION IN 2007, WE HAVE OPERATED UNDER ONE GUIDING PRINCIPLE:
People
with Medicare deserve to thrive.
WE STILL SHARE THIS COMMON BELIEF TODAY, AND IT DRIVES EVERYTHING WE DO.
Our Values
Search every nook, cranny, and corner of our business and you’ll find an example of our values in action. We live these concepts every day.
We are passionate about our employees and the people we serve. We create an environment where people are respected and feel they belong.
We know we are stronger together when we connect and work together. We leverage one another’s strengths and collaborate as one team.
We always act with integrity. We do what’s right for our customers, clients, stakeholders, and each other.
We embrace a growth mindset to thrive today and plan for a stronger tomorrow. We invest in professional growth and development.
We create innovative solutions and move them forward. We empower our employees to drive solutions that create better health care outcomes.
Our Culture
We believe a culture of belonging leads to better outcomes for our workforce and those we serve every single day. We achieve this through continued engagement, intentional DEI programming, and consistently ensuring that our employees always come first.
OUR PRACTICES INCLUDE:
Engagement
& Connection
Engagement Council
A governing body created to drive engagement programming and keep employees up-to-date on engagement initiatives
Internal newsletters
Weekly employee-wide company news updates
Virtual live events
End-of-year celebrations, motivational activities, virtual leadership conferences, town halls, “coffee chats,” and lunchand-learn style seminars
Peer-to-peer recognition platform
Opportunities to recognize your fellow employees with a digital shoutout at any time
Community outreach
Our W.A.V.E. program, which supports in-person community service
Engagement and pulse surveys
To understand and calibrate employee sentiment and needs through anonymous feedback
Growth
& Development
Annual goal setting
A collaborative process between you and your people leader to support your professional growth
Online learning opportunities
Our online learning platform, the BeHive, offers courses on a range of topics to enhance your personal learning experience
Leadership development program
Our Licensed2Lead training provides emerging leaders with the skills and resources to succeed in a leadership role
End-of-year awards program
Annual company-wide virtual event to recognize and celebrate employee achievements
Diversity, Equity, & Inclusion
DEI Council
A governing body designed to drive DEI programming and keep employees “in the loop” on DEI initiatives
DEI Toolkit for People leaders
A leader’s resource for fostering a culture of belonging
DEI Workshops
Events created for all employees to learn more about DEI actions and activities
Self-identification campaign
ADP Profile feature that allows employees to self-report identification information, such as personal pronouns
Bloom offers the opportunity for everyone to be a part of company initiatives, which makes it easy to feel like you belong here.
-CARA MOON, SUPERVISOR, CALL CENTER QUALITY ASSURANCE
Our Commitment to You
We make it our mission to create an engaging workplace where our employees:
¢ Come to work knowing what is expected of them
¢ Feel connected to the people they work with
¢ Are working in an environment where they want to be
¢ Have their basic workplace needs met
¢ Feel they have the chance to contribute to the company in a meaningful way
¢ Experience a sense of belonging
¢ Enjoy opportunities to learn and develop
When you speak, we really listen.
I thrive in a collaborative environment. Bloom takes an inclusive approach where it’s evident that your voice really matters.
-DANIELLE VALENCIA, SR. PROGRAM IMPLEMENTATIONS MANAGER
Our engagement and pulse surveys are designed to gather honest feedback from our employees to understand how we can best support you. Here are some highlights from our 2023 Employee Survey, by the numbers.
86% of employees report receiving regular feedback on performance
83% of employees feel the leadership team contributes to a positive work culture.
84% of employees understand how their work contributes to the company’s goals, vision, and success.
93% of employees say their supervisor treats them with dignity and respect.
Our Customer Value Proposition
Our customer value proposition explains the unique value we offer to our clients. It’s what sets us apart and makes us the best choice.
Bloom offers High Value Enrollment, powered by people who care. It starts with health insurance shopping and plan selection and extends through activation and engagement, producing closer connections and better outcomes for Medicare beneficiaries and health plan stakeholders, every step of the way.
Our Story
Why and when we were founded, and how we’ve evolved into who and what we are today.
Recognizing a Need
As owner of a boutique advertising agency with leading Medicare insurance clients, our founder, Sherman Rogers, saw firsthand that it was consumer confusion, not quality care, that flourished in the wake of the 2003 Medicare Modernization Act. Medicare beneficiaries had more insurance options than ever, yet the consumer shopping and enrolling experience was unwieldy and unreliable.
Medicare, Made Easier
Bloom was founded in 2007 to offer Medicare health plans and their agents and brokers better ways to help older adults shop, enroll, and activate their health coverage.
Today, Bloom is a thriving customer engagement company serving private Medicare and other government-related insurance plans and their agents and brokers, propelled by an innovative and evolving technology platform and an unwavering belief that real conversations still matter.
Building Bloom
We recruit, train, and develop the finest talent from coast to coast for our specialty telesales call center, still the heart and soul of our engagement model, to serve a diverse population of mostly older adults and meet the urgency of health equity needs.
Indeed, what started as a small operation in a midsized Indiana town called Bloomington has blossomed into a well-respected company with a nationwide impact.
See What We Mean?
We made this video as a way of distilling our purpose into a few brief statements. If you’re short on time, click this link or scan the QR code to give it a quick look.
Our Solutions
These three offerings make up our core business. Through them, we help our health plan clients deliver Medicare shopping, enrollment, and engagement services to beneficiaries and their agents - that bring about healthier outcomes for all.
Telesales
Helping people confidently shop and enroll in great Medicare health insurance plans through our telesales programs has been the cornerstone of our business since the beginning. Our telesales agents represent our health plan clients. That’s why we invest heavily in people skills and sensitivity training to help them bring empathy and compassion to every interaction. This is what we mean when we say we are “Powered by People who Care.”
Quote & Enroll Health Activations
Built on more than 10 years of in-market success, our Quote & Enroll software suite streamlines the process of plan selection for beneficiaries and their health insurance agents. We offer both a single plan and a multi-plan version of our technology, called Ascend Quote & Enroll and Ascend Broker, respectively.
We believe choosing the right health plan is just the beginning. We help health plan members (beneficiaries) stay engaged after the application by collecting crucial clinical and social data. This gives health plans a better idea of a member’s needs and results in better plan utilization and care support throughout their journey.
What’s in a name?
Bloom is what flowers do when they’re given the resources they need to thrive. When people are cared for, the same thing happens: We come into full health. We flourish.
For more than 15 years, we’ve been driven by a mission to help people with Medicare thrive by making the health plan shopping, enrolling, and engagement experience the best it can possibly be. We do this because we know our families, neighborhoods, and communities grow stronger when our parents, grandparents, and greatgrandparents are well. In other words, we believe everything blooms a little brighter when we take care of each other.