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Contents

A note from the publisher 002

Epica 25: Europe’s Best Advertising 003 The Fundamentals of Interactive Design 004 Basics Fashion Design 09: Designing Accessories 005 Basics Fashion Design 10: Jewelry Design 006 Pattern Cutting: The Architecture of Fashion 007

Basics Fashion Management 02: PR & Marketing 008

Basics Graphic Design 03: Idea Generation 009 Creative Thinking: Unlocking the Minds of Visual Communicators 010

e-books 017

Distributors 018

Title index 020

Basics Typography 03: Understanding Type 011 The Fundamentals of Fashion Design 012 Basics Design 07: Grids 013 Basics Photography 01: Composition 014 The Visual Dictionary Architectural Design Box Set 015 The Visual Dictionary Design Box Set 016

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A note from the publisher

Welcome to AVA’s Fall 2012 catalog. This year has witnessed the further transformation of both print and digital publishing practices and sales channels. However, as the publishing landscape experiences a multitude of changes, AVA takes comfort in the unwavering requirement for authoritative content, which is well designed and crafted, and the unabated appetite of both students’ and practitioners’ desire to understand basic principles on which to build their ideas and concepts.

Addressing the impact of digital media and technologies on the thinking, practice and consideration of design, AVA is pleased to announce a new series that is devoted to digital design; our first title in this great new series The Fundamentals of Interactive Design (page 04) will be closely followed by the launch of a Basics Interactive Design series early in 2013. This will be joined by additional new series devoted to the other important elements of digital media both in advertising and photography.

As a result, AVA has continued to bring its Fundamental and Basics series up to date with second editions of those books that have been adopted as core reading in institutes around the globe. We’re very excited to see second editions each of The Fundamentals of Fashion Design (page 12) and Basics Photography 01: Composition (page 14) appearing this season. Generating original ideas and inspirational concepts is critical practice in all areas of the applied visual arts and the Holy Grail for every designer. Our third book in AVA’s Basics Graphic Design series Idea Generation (page 09) as well as the first title in our Creative Core series Creative Thinking (page 10) will provide designers with a framework for idea creation and will undoubtedly prove to be fabulous sources of inspiration given the wealth of globally successful designers that have contributed to each book.

Last, and by no means least, we are adding readers’ requested books to our hugely successful Basics Fashion Design and Fashion Management series, including new titles on Designing Accessories (page 05), Jewelry Design (page 06) PR & Marketing (page 08) and Pattern Cutting: The Architecture of Fashion (page 07).

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All AVA titles are now available for purchase as e-books and full details of institutional and retail providers may be found on page 17. Additionally we continue to offer teaching academics access to both print and digital desk copies and supplementary teaching resources (see www.avabooks.com for further details). AVA is proud to promote ethical awareness, reflection and debate in all areas of the applied visual arts and we hope that our books add constructively to this discussion. Please do let us have any suggestions that you may have for improving and expanding our list. You can contact AVA directly via enquiries@avabooks.com.

We trust you enjoy reading our books as much as we enjoy lovingly crafting them for you!

The AVA team 2012

AVA Academia Fall 2012

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Advertising

Epica 25: Europe’s Best Advertising

Epica 25 brings together the best examples of creative advertising from the 11/12 Epica Awards. Not only does this title showcase work from all over Europe, it is also the only reference annual on European advertising that features print publications and television commercials, Internet sites and integrated marketing campaigns.

ISBN 978 2 88479 110 6 £42.50/$65.00 400 pages August 2012

Conveniently arranged by product category, with over 1000 high-quality color images and creative credits and translations, this is an indispensable source of information and inspiration for all those interested in advertising.

Key features

Readership

Epica 25 will both inspire advertising students and professionals and keep them up to date with the most successful recent campaigns.

Annual

Epica 25: Europe’s Best Advertising showcases a vast array of awardwinning contemporary advertising. It is a key text for all creative people working in the advertising industry. It is also of interest to media planners and visual arts students worldwide.

Includes all gold, silver and bronze Epica Award winners, as well as a selection of other high-scoring entries. An essential text for anyone interested in contemporary European creative trends.

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! This is the closest you’ll get to a ‘how to’ book on creative advertising. John Pallant / European Creative Director / Saatchi & Saatchi / 2003

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Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies.

Digital Media

The Fundamentals of Interactive Design Gavin Ambrose and Michael Salmond

The Fundamentals of Interactive Design introduces the essential areas of digital design. It examines the workflow of creating and exporting design across multiple media platforms.

Michael Salmond is a digital interaction designer, artist and media theorist. His work has been exhibited and published nationally, internationally and online. He has been practising within the digital medium for over 20 years and currently teaches Interaction and Digital Design at Florida Gulf Coast University, USA.

ISBN 978 2 940411 86 3 eISBN 978 2 940447 48 0 ÂŁ26.50/$38.50 184 pages October 2012

The book is for designers who have never worked within the interactive medium as well as those who have some digital knowledge but are looking for application across a wider spectrum. It is also for those looking for inspiration and new creative directions. By exploring best practice for creating within this medium, it provides a core skill set and an invaluable insight into the world of interactive design.

Key features

Readership

Case studies feature digital media companies and websites which provide professional insights into the world of interactive design.

Introductory

Interviews with leading interactive designers explore how their work is inspired and created.

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This book provides students with a broad overview of the discipline, before examining specific processes in greater detail.

Technical specifications are included to help the reader understand how platforms for interactive design are made.

NEW!

The discipline-specific titles in our Fundamentals range are aimed at students embarking on further education and offer a thorough grounding in the subject.

! All well written, visually interesting and nicely designed pieces of information graphics. Samantha Perkins / Miami University / USA

AVA Academia Fall 2012

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John Lau has worked as a consultant for retail, branding, production and distribution. He has helped new brands develop their creative and business direction both in the UK, Hong Kong and China. He is currently a senior lecturer in International Fashion Business at Manchester Metropolitan University, UK.

ISBN 978 2 940411 31 3 eISBN 978 2 940439 72 0 ÂŁ23.50/$34.50 184 pages September 2012

Fashion Design

Basics Fashion Design 09: Designing Accessories John Lau

Accessories are key items in any fashion collection today. The ninth book in our Basics Fashion Design series, Designing Accessories examines four key items from concept to production: bags, footwear, jewelry and millinery.

This title looks at construction techniques and the essential tools of the trade used in modern accessories design, including 2d pattern and 3d modelling techniques. It also examines both hand-finishing and machine embellishment. It is essential reading for fashion students and all those interested in accessories design.

Key features

Readership

Devoted to an exciting area of fashion design growing in popularity and packed with many inspiring images.

Intermediate

Provides a thorough overview of the materials and techniques essential to working in the accessories industry today. Explores the complete design process from creative product development to presenting ideas.

NEW!

Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises. Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

! This series is outstanding, I cannot recommend them highly enough. Emma Laird / Reading College / UK

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Fashion Design

Basics Fashion Design 10: Jewelry Design Elizabeth Galton

Elizabeth Galton is a former creative director of Links of London and has consulted for many high profile brands including Swarovski, Liberty and Harvey Nichols. She is a visiting lecturer at the University of the Arts, London College of Fashion and Central St Martins and was appointed an official ambassador for London Jewelry Week in 2011.

Fashion jewelry represents a growing market for both designers and consumers. Basics Fashion Design 10: Jewelry Design looks at the origins of jewelry and how to assess historical references and trends, explores how research can be used to build a collection and gives an overview of how the design process evolves.

ISBN 978 2 940411 94 8 eISBN 978 2 940447 21 3 £23.50/$34.50 184 pages October 2012

The book demonstrates that even on a limited budget it is possible to carve out a niche in this exciting genre. Interviews and case studies give aspiring designers a practical and inspirational introduction to the world of jewelry design.

Key features

Readership

Interviews with some of the world’s most famous jewelry designers.

Intermediate

Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises.

Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

Illustrated with stunning photographs showing beautifully crafted and original pieces of jewelry. Case studies showcase some of the leading jewelry brands and explore how these companies developed and work today.

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! The books help students relate subjects taught in the classroom to industry practice and comments from designers and industry professionals put the information into context. Maria Stafford / Nottingham Trent University / UK

AVA Academia Fall 2012

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Fashion Design

Pattern Cutting: The Architecture of Fashion Pat Parish

Pat Parish has worked as a freelance pattern cutter for international designers. She is currently course leader in Fashion Design at Cavendish College, UK, and has helped to initiate and develop the ‘Fashioning an Ethical Industry’ program. ISBN 978 2 940411 90 0 eISBN 978 2 940447 43 5 £37.50/$52.50 196 pages October 2012

Pattern Cutting: The Architecture of Fashion is a detailed exploration of a key area that some students – and designers – struggle to get to grips with. Success in fashion design has for decades relied upon the pattern cutter’s aesthetic judgement, of proportion, balance, line and form. Through a series of pattern cutting scenarios, illustrated and annotated with step-by-step instructions, this book will inspire you and provide you with the tools and confidence required to produce cutting-edge designs. It identifies key shapes and structures which can be translated into 3d through a number of construction processes.

Key features

A much needed, clear guide to pattern cutting, covering the basics and then moving on to more advanced creations. Combines pattern, design and aesthetics. Chapters are underpinned by historical and theoretical context, making the text a useful companion to any fashion design degree.

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Readership Required Reading Range Module Reader AVA Academia’s Module Reader titles are designed to support specialized modules of visual arts degree courses and provide a platform for further exploration of the subject matter. This title represents a comprehensive introduction to a key area of fashion design. It is an ideal core text for an undergraduate degree, and will prove useful for fashion students at any academic level.

! The books are excellent. Modern approach and very straightforward and easy to follow. Wendy Friedman / Fashion Institute of Technology / USA

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Fashion Management

Basics Fashion Management 02: PR & Marketing Gwyneth Moore

Gwyneth Moore has worked in marketing, promotion, branding and public relations for more than 20 years. Gwyneth currently works as a freelance brand and PR consultant, edits two consumer blogs and is involved in the careers of a number of young fashion designers.

ISBN 978 2 940411 87 0 eISBN 978 2 940447 47 3 £23.50/$34.50 184 pages October 2012

The second book in AVA’s Basics Fashion Management series, PR & Marketing: Communicating in the digital age, examines what’s required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include: developing a brand from an original idea; the impact of blogging and street style sites; digital fashion; online and offline marketing techniques; creating the vision behind a brand; and public relations.

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Key features

Readership

Chapters are supported with in-depth case studies and interviews, from high-street brands to new fledgling businesses and designers.

Intermediate

Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises.

Engaging exercises encourage practical exploration of the techniques discussed in the book. A comprehensive glossary gives concise definitions to key terms and ideas.

Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

! I like the interviews in particular, it gives students a nice insight into the business. Suzanne Cotton / Columbus College of Art and Design / USA

AVA Academia Fall 2012

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Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. Neil Leonard is a designer and educator currently lecturing at the Arts University College at Bournemouth, UK. His experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media.

ISBN 978 2 940411 81 8 eISBN 978 2 940447 42 8 £23.50/$34.50 184 pages August 2012

Graphic Design

Basics Graphic Design 03: Idea Generation Gavin Ambrose and Neil Leonard

Powerful and original design begins with inspired ideas. Basics Graphic Design 03: Idea Generation explores the different ways in which designers can generate the great ideas that will eventually lead to successful visual outcomes. Whether working alone or in a group, Idea Generation equips the reader to deal with the many levels of idea generation, from macro to micro; from brainstorming to more focused, selective and strategic systems. Consideration is given to audience, context and materials.

NEW!

Key features

Readership

Introduces a number of different methods you can use to generate ideas.

Intermediate

Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises.

Explains how to develop and make the most of your ideas to successfully respond to a design brief. Presented with many inspiring and informative images, studio interviews and exercises.

Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

! I’ve been really impressed with the Basics range from AVA. Sarah Cooper / Southampton Solent University / UK

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Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

ISBN 978 2 940411 96 2 eISBN 978 2 940447 45 9 £32.50/$49.95 320 pages November 2012

Graphic Design

Creative Thinking: Unlocking the Minds of Visual Communicators Gavin Ambrose

Creative Thinking explores the tools that visual communicators can use to facilitate imaginative thinking. This title exposes readers to new ways of approaching the design process to help them to develop their powers of creative problem solving.

The book’s core content visually and textually explains rules, theory, best practice, techniques and delightful visual curiosities that are designed to engage, provoke and inspire. Professional insights are provided by international contributors from a broad spectrum of the applied visual arts, including advertising and creative agencies, artists, animators, designers, illustrators and typographers.

Key features

Concentrates on creatively responding to a brief, echoing practical exercises that are currently adopted by many institutions. Designed for professional and student audiences across a broad range of subjects, with a wide variety of contributors to reflect this. Features an eclectic style with clever design and production effects to appeal to the culturally curious.

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Readership Creative Core AVA Academia’s new Creative Core titles are designed to appeal to both students and professionals and offer a multi-disciplinary perspective. They are packed with a wide variety of images, international case studies and interviews with figures from across the spectrum of the applied visual arts. This title is a comprehensive handbook to creative thinking within the visual arts. It will expose readers to new ways of thinking and help them to develop creative techniques for problem solving.

! The books you produce really are some of the best available ... they showcase great ‘real’ industry brand work that’s relevant to the kind of projects most designers work with every day. Lee Bennett / Head of Design / Propaganda Ltd

AVA Academia Fall 2012

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Typography

Basics Typography 03: Understanding Type Michael Harkins

Michael Harkins has worked as a director within a successful graphic design company and has had work published and exhibited nationally. He is currently course leader for MA Graphic Design at the University of Portsmouth, UK, and a Fellow of the Higher Education Academy.

If you are going to use type in a design project, you’ll want to know – what is type? What is a typeface? What is a font? How do you go about choosing a typeface for a design project? What’s the difference between type and lettering?

Basics Typography 03: Understanding Type answers these questions by looking at the basic components used to create typographic matter. It gives readers the knowledge they need to make informed design decisions and offers insights that will change the way each reader looks at type forever.

ISBN 978 2 940411 82 5 eISBN 978 2 940447 44 2 £23.50/$34.50 184 pages December 2012

Key features

Readership

Arms the reader with the knowledge needed to make informed design decisions about type.

Intermediate

Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises.

Illustrated with vibrant visuals giving a wide range of examples of type in different contexts. The text is backed up with in-depth case studies and practical exercises, and key terms are expanded and explored throughout the text.

NEW!

Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

! I use a lot of the Basics titles in my teaching and also as set texts. Claire Sambrook / University of Portsmouth / UK

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Richard Sorger is a fashion designer with two labels that sell worldwide. Swarovski and the Victoria and Albert Museum, London have both commissioned special pieces from him. He’s currently a design tutor for Fashion at Middlesex University, UK.

Fashion Design

The Fundamentals of Fashion Design Richard Sorger and Jenny Udale

The Fundamentals of Fashion Design (second edition) offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3d form. New case studies featuring contemporary designers contextualize the ideas explored within the book and offer key insights into working – and succeeding – in the fashion industry. A range of design exercises also helps readers to discover new techniques.

Jenny Udale is a successful freelance printed textile designer. She is course leader for Textile Design at Ravensbourne College, UK. Jenny previously authored Basics Fashion Design 02: Textiles and Fashion (AVA Publishing, 2008).

ISBN 978 2 940411 78 8 eISBN 978 2 940447 40 4 £26.50/$38.50 208 pages July 2012

This title inspires readers to succeed in what they are best at – designing clothes.

Key features

Readership

Provides a comprehensive introduction to the fundamental principles of fashion design.

Introductory

Packed with varied examples of work by talented designers and other creatives practising within the industry. Fully updated and revised, along with case studies featuring a range of international designers.

NEW!

012

The discipline-specific titles in our Fundamentals range are aimed at students embarking on further education and offer a thorough grounding in the subject. This book provides students with a broad overview of the discipline, before examining specific processes in greater detail.

! Great book, very current, attractive and appealing. Elizabeth Williams / Columbia College / USA

AVA Academia Fall 2012

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Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies.

Graphic Design

Basics Design 07: Grids Gavin Ambrose and Paul Harris

Basics Design 07: Grids (second edition) looks at the principles behind grid usage in graphic design. This book gives readers the ability to tackle a wide variety of problems creatively and effectively. It has been updated to address the new media contexts created by modern technology and as such the section on web design has been expanded, and many new case studies added.

Paul Harris is a freelance writer and editor. His work has appeared extensively in journals and magazines on both sides of the Atlantic, including style bible Dazed & Confused.

ISBN 978 2 940411 92 4 eISBN 978 2 940447 46 6 ÂŁ23.50/$34.50 208 pages October 2012

This popular title is a useful handbook for both students and practising designers. With clear diagrams, concise definitions and contemporary case studies, it is the definitive guide to grids.

Key features

Readership

A comprehensive guide to using grids with an informed and flexible approach.

Intermediate

Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises.

Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

Text is supported by diagrammatic and illustrative examples to equip readers with the skills to deal with problems creatively. Title updated by the authors with a wealth of new content, particularly additional case studies and exercises.

NEW!

! This book is a concise, visually clear introduction to the grid. My students have responded to the clear diagrams and organization of the book... Jennifer Roos / Mercy College / USA

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Photography

Basics Photography 01: Composition David Präkel

David Präkel has enjoyed a successful and diverse career in journalism, photography and education. He has taught the subject at all levels in the UK and America, at the prestigious Kodak Imaging Training Centre and in his own training workshops in Northumberland. ISBN 978 2 940411 77 1 eISBN 978 2 940447 41 1 £23.50/$34.50 184 pages July 2012

One of AVA’s most successful publications to date, Basics Photography 01: Composition (second edition) teaches the formal elements of composition, how to organize space within the photographic frame, and how to apply composition in real-world situations. It shows how to create original, compelling images through an active and enquiring approach to composition. With a range of diverse new case studies, work from contemporary photographers, and a selection of exercises to explore a photographer’s creativity, the second edition encourages a bolder and more innovative approach to photography.

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Key features

One of AVA’s best-selling titles, updated with new content from the author throughout. An authoritative but accessible approach to composition for amateur photographers and students. Packed with practical examples of innovative photography and inspiring case studies and exercises.

Readership Intermediate Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises. Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

! This text informs and inspires. K J Shepherdson / Canterbury Christchurch University / UK

AVA Academia Fall 2012

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Gavin Ambrose Graeme Brooker Michael Coates Paul Harris David Präkel Sally Stone

Architecture

The Visual Dictionary Architectural Design Box Set

The Visual Dictionary Architectural Design Box Set provides the reader with an enhanced understanding of over 750 key terms commonly used within architecture, interior design and photography. The three Visual Dictionaries come neatly presented in an arlin-covered slipcase and each title is supplemented by historical and contemporary illustrations throughout.

ISBN 978 2 940411 98 6 £24.95/$34.95 April 2012

From ‘fresco’ to ‘frieze’, ‘photogram’ to ‘perspective’, The Visual Dictionary Architectural Design Box Set will prove a fun and useful resource to all those interested in design.

Key features

A concise and comprehensive introduction to architecture, interior design and photography, covering a wide range of historical and contemporary terms. Over 750 common design terms are defined and explained, providing the reader with an invaluable reference tool.

Readership Foundation AVA Academia’s Visual Dictionaries are ideal for anyone wishing to gain a broad overview of the subject in question. They will also provide a useful reference tool throughout the course of a higher education program.

Each title is beautifully presented with compelling and exciting illustrations.

! This would be an excellent pocket reference for a new student starting their studies in architecture. Easy to read and a good price. Kim Atkins / Chichester College / UK

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Gavin Ambrose Paul Harris Mark Wigan

Graphic Design

The Visual Dictionary Design Box Set

The Visual Dictionary Design Box Set will provide the reader with an enhanced understanding of over 1000 professional design terms, illustrated with historical and contemporary examples throughout. The box set comes neatly presented in a slipcase and contains four Visual Dictionaries – Pre-press and Production, Typography, Graphic Design and Illustration.

ISBN 978 2 940411 97 9 £29.95/$39.95 April 2012

From ‘linocut’ to ‘lithography’, ‘pilcrow’ to ‘kerning’ and ‘crop’ to ‘creep’, The Visual Dictionary Design Box Set will prove an invaluable and enjoyable resource to design enthusiasts.

Key features

Readership

Over 1000 common design terms defined and contextualized, providing readers with an invaluable reference tool.

Foundation

AVA Academia’s Visual Dictionaries are ideal for anyone wishing to gain a broad overview of the subject in question. They will also provide a useful reference tool throughout the course of a higher education program.

A concise and comprehensive introduction to four key design disciplines: pre-press and production; typography; graphic design; and illustration. Each title is beautifully presented with compelling and exciting illustrations.

! Great book, easy reference guide, wonderful resource, essential reading as part of any designer’s toolkit. Clear and accessible page layout, really usable. Vanessa Scott / Manchester College / UK

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AVA Academia Fall 2012

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e-books

AVA are committed to delivering a wide variety of digital publishing solutions to meet the demands of our technically sophisticated audience. In an area of such rapid development we are ensuring that we give our readers as many options as possible in terms of accessing our content. This means that we are constantly adding to our list of e-book vendors, so please sign up to our mailing list by registering at www.avabooks.com to keep up to date.

Current e-book vendors

AVA e-books are available from:

Apple iBookstore

www.chegg.com

www.coursesmart.com

www.dawsonera.com

www.eblib.com

www.ebrary.com

It is now possible for both institutional and individual users to purchase AVA e-books. In addition, you can now purchase them by chapter and even by page! They can be viewed on your handheld device of choice, online or on your desktop. We are also investing in EPUB content to best reflect the high production values that go into the creation of all of our print titles, while also giving users the extra features and enhanced viewing options that EPUB files offer.

www.ebscohost.com www.kno.com www.myilibrary.com www.reference-tree.com www.safaribooksonline.com www.vitalsource.com www.wheelersbooks.com.au

All of our titles are available for digital inspection as ePDFs, having gone through a rigorous checking process to ensure that they exactly match the printed page. Please let us know via our website if you would like to be granted access to any particular titles with a view to adopting or recommending them. We aim to fulfil your request within 48 hours and provide support for those unfamiliar with our digital partners.

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Distributors

Africa

Africa (excluding South) Ian Bartley Export Sales Department Thames & Hudson Ltd e i.bartley@thameshudson.co.uk South Africa, Swaziland, Lesotho, Namibia, Botswana and Zimbabwe Peter Hyde Associates 5 & 7 Speke Street (Corner Nelson Street) Observatory 7925 Cape Town t +27 (0)21 447 5300 f +27 (0)21 447 1430 e beverley@peterhyde.co.za

Asia, Australasia, Middle and Far East Australia, New Zealand, Papua New Guinea and the Pacific Islands Thames & Hudson (Australia) Pty Ltd 11 Central Boulevard Portside Business Park Fisherman’s Bend Victoria 3207 t +61 (0)3 9646 7788 f +61 (0)3 9646 8790 e enquiries@thaust.com.au

Bangladesh Zeenat Book Supply Ltd 190 Dhaka New Market Dhaka 1205 t +880 (0)2 861 7005 e zbooksl55@gmail.com

China (PRC), Hong Kong, Korea and Macau Thames & Hudson China Ltd Units B & D 17/F Gee Chang Hong Centre 65 Wong Chuk Hang Road Aberdeen Hong Kong t +852 2 553 9289 f +852 2 554 2912 e aps_thc@asiapubs.com.hk

For China enquiries: Mr Feng Haiming, Shanghai e fhm_thc@asiapubs.com.hk

India, Pakistan and Sri Lanka Raj Rupam Bora C-40/44, Lajpat Nagar-II New Delhi 110024 m +91 9873 165100 t/f +91 11 4659 4551 e r.rupam@thameshudson.co.uk

India

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Iran Bookcity Co (PJS) PO Box 158757341 743 Shariati Street Tehran 16396 t +98 21 8845 9950 f +98 21 8845 9949 e semiramis@bookcity.co.ir

Israel Lonnie Kahn Ltd 20 Eliyahu Eitan Street 75703 Rishon Lezion t +972 (0)3 951 8418 f +972 (0)3 951 8415 e aviva@lonibooks.co.il Japan Scipio Stringer Export Sales Department Thames & Hudson Ltd e s.stringer@thameshudson.co.uk Jordan Jabal Amman Publishers PO Box 3062 81 Al-kulliyah Al-llmiyah Al-ishaniyah Str Amman 11181 t +962 6 464 5559 e sinan@japublishers.com

Central and South America (excluding North)

Central and South America, Mexico Natasha Ffrench Export Sales Department Thames & Hudson Ltd e n.ffrench@thameshudson.co.uk The Caribbean John Edgeler Edgeler Book Services Ltd 3 Ashacre Lane Worthing BN13 2DA UK m +44 (0)7801 866936 t/f +44 (0)1903 265925 e j.edgeler@ntlworld.com

Lebanon Levant Distributors PO Box 11–1181 Sin-El-Fil Al Qalaa Area Sector 5 Building 31 53rd Street Beirut t +961 (0)1 488 035 f +961 (0)1 510 659 e info@levantgroup.com

Malaysia Thames & Hudson (S) Private Ltd c/o APD Kuala Lumpur 24 & 26 Jalan SS3/41 47300 Petaling Jaya Selangor Darul Ehsan t +60 (0)3 7877 6063 f +60 (0)3 7877 3414 e customersvc@apdkl.com Middle East (including Egypt) Stephen Embrey Export Sales Department Thames & Hudson Ltd e s.embrey@thameshudson.co.uk Singapore and South-East Asia Thames & Hudson (S) Private Ltd 52 Genting Lane 06–05, Ruby Land Complex Singapore 349560 t +65 6749 3551 f +65 6749 3552 e customersvc@apdsing.com Taiwan Ms Helen Lee Taipei e helen_lee@asiapubs.com.hk

AVA Academia Fall 2012

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Europe Austria and Germany (excluding South) Michael Klein c/o Vertreterbuero Wuerzburg Huebergasse 1 D-97070 Wuerzburg Germany t +49 (0)9311 7405 f +49 (0)9311 7410 e klein@sitwell.de

Ireland Karim White 3/2 Spottiswoode Street Edinburgh Scotland EH9 1EP t +44 (0)7740 768900 Italy, Spain and Portugal Natasha Ffrench Export Sales Department Thames & Hudson Ltd e n.ffrench@thameshudson.co.uk

UK UK sales office

Christian Frederking Sales and Marketing Director t +44 (0)20 7845 5000 f +44 (0)20 7845 5055 e c.frederking@thameshudson.co.uk

For all other UK areas, please contact:

Thames & Hudson Head Office 181A High Holburn London WC1V 7QX Andrew Stanley Deputy Sales and Marketing Director t +44 (0)20 7845 5000 f +44 (0)20 7845 5055 t +44 (0)20 7845 5000 e sales@thameshudson.co.uk f +44 (0)20 7845 5055 Belgium, Netherlands, Luxembourg e a.stanley@thameshudson.co.uk For countries not mentioned Bas van der Zee Andrius Juknys above, please contact: President Kennedylaan 66 huis Manager, Distributed Books Ian Bartley 1079 NG Amsterdam t +44 (0)20 7845 5000 Export Sales Department Netherlands f +44 (0)20 7845 5055 e i.bartley@thameshudson.co.uk t +31 (0)6 2313 7695 e a.juknys@thameshudson.co.uk e s.vanderzee@thameshudson.co.uk Mark Garland Eastern Europe and Distributed Sales Co-ordinator Eastern Mediterranean t +44 (0)20 7845 5000 Stephen Embrey f +44 (0)20 7845 5055 Export Sales Department e m.garland@thameshudson.co.uk Thames & Hudson Ltd UK Territory Managers e s.embrey@thameshudson.co.uk Leslie Bolt France t +44 (0)7984 034496 Interart SARL e l.bolt@thameshudson.co.uk 1 Rue de l’Est Bedfordshire, Berkshire, 75020 Paris Buckinghamshire, Cambridgeshire, t +33 (0)1 43 49 36 60 Essex, Hertfordshire, Northants, f +33 (0)1 43 49 41 22 Kent, Middlesex, Norfolk, Suffolk, e commercial@interart.fr Surrey, East Sussex, West Sussex, London E2–18, N3–22, NW2–11, Germany, South and Switzerland SW4–6, SW8–20, SE2–26, Graham Williams W3–7, W9–14 Export Sales Department

Thames & Hudson Ltd e g.williams@thameshudson.co.uk

Scandinavia, the Baltic States, Russia and the CIS Per Burell Idalavägen 1 182 78 Stocksund Sweden t +46 (0)8 85 64 75 e p.burell@thameshudson.co.uk

Ingram Publisher Services One Ingram Boulevard Box 512 La Vergne TN37086 USA Attention: Orders t +1 (866) 400 5351 f +1 (800) 838 1149 e customerservice@ ingrampublisherservices.com w www.ingrampublisherservices.com

David Howson Key Accounts and London t +44 (0)20 7845 5000 f +44 (0)20 7845 5055 e d.howson@thameshudson.co.uk London: E1, EC1–4, N1, NW1, SE1, SW3, SW7, W1, W2, W8, W11, WC2 Gethyn Jordon Key Accounts Manager National Wholesalers t +44 (0)20 7845 5000 f +44 (0)20 7845 5055 e g.jordan@thameshudson.co.uk Karim White t +44 (0)7740 768900 e k.white@thameshudson.co.uk Cleveland, Co. Durham, Northumberland, Scotland, Tyne and Wear, Ireland

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Title index

Advertising

Animation

Barcodes shown are for printed books only. For e-books please use eISBN.

The Fundamentals of Creative Advertising (second edition) ISBN 978 2 940411 56 6 eISBN 978 2 940447 18 3 £26.50/$38.50 184 pages 200 color images 230 x 200mm/8 x 9 inches September 2011

Basics Advertising 01: Copywriting ISBN 978 2 940373 68 0 eISBN 978 2 940439 53 9 £17.95/$29.95 176 pages 175 color images 230 x 160mm/6 x 9 inches June 2008

Basics Advertising 02: Art Direction ISBN 978 2 940411 21 4 eISBN 978 2 940439 44 7 £19.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches June 2010

Basics Advertising 03: Ideation ISBN 978 2 940411 50 4 eISBN 978 2 940447 19 0 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches September 2011

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Epica 25: Europe’s Best Advertising ISBN 978 2 88479 110 6 £42.50/$65.00 400 pages 1000 color images 300 x 220mm/8.5 x 12 inches August 2012

Kiss & Sell: Writing for Advertising ISBN 978 2 940373 46 8 eISBN 978 2 940447 08 4 £24.50/$39.95 184 pages 250 color images 300 x 220mm/8.5 x 12 inches August 2006

The Fundamentals of Animation ISBN 978 2 940373 02 4 eISBN 978 2 940439 89 8 £19.95/$29.95 196 pages 200 color images 230 x 200mm/8 x 9 inches July 2006

Basics Animation 01: Scriptwriting ISBN 978 2 940373 16 1 eISBN 978 2 940439 82 9 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2007

AVA Academia Fall 2012

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Animation

Architecture

arch_CVR UK

11/1/07

11:08 AM

Basics Animation 02: Digital Animation ISBN 978 2 940373 56 7 eISBN 978 2 940439 54 6 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches June 2008

Basics Animation 03: Drawing for Animation ISBN 978 2 940373 70 3 eISBN 978 2 940439 55 3 £17.95/$29.95 192 pages 200 color images 230 x 160mm/6 x 9 inches November 2008

Page 1

David Präkel

Coates, Brooker & Stone

The Visual Dictionary of Architecture

The Visual Dictionary of Photography

Ambrose, Harris & Stone

Gavin Ambrose & Paul Harris

Sally Stone Sally Stone is an author, academic and designer. She has published a number of books, papers and journal articles on the urban environment, building re-use, installation art and interior design. She is the director of the college of Continuity in Architecture at the Manchester School of Architecture.

Animated Performance: Bringing Imaginary Animal, Human and Fantasy Characters to Life ISBN 978 2 940373 81 9 eISBN 978 2 940439 68 3 £35.00/$49.95 232 pages 200 color images 300 x 220mm/8.5 x 12 inches August 2010

New!

The Visual Dictionary of Interior Architecture and Design

Paul Harris PG Dip Freelance writer and journalist. Paul writes for magazines, journals and newspapers, both in London and New York, on a range of subjects, from architecture to tourism. He is co-author and collaborator on several books about graphic design.

New!

The Visual Dictionary of Architecture

Gavin Ambrose, Paul Harris & Sally Stone This book is a guide to the many and varied terms used frequently within architecture. From Abacus to Ziggurat, Column to Cornice, via Ha-ha and Skyscraper, this book will prove an invaluable resource to anyone interested in architecture. Each term is explained and contextualised, giving the reader an enhanced understanding of architectural terminology. More than 250 common architectural terms are distilled and illustrated. From practical terms such as Belfry, Cladding and Rotunda to movements and styles such as Deconstructivism, Functionalism and Modernism, from modern terminology and concepts such as Blobitecture and McMansion to many of the traditional terms still in current usage.

The Visual Dictionary of Architecture

About the authors Gavin Ambrose MA Practising graphic designer. Gavin’s current commercial practice includes clients from the arts sector, galleries, publishers and advertising agencies. He is the co-author/designer of several books on branding, packaging and editorial design.

Basics Animation 04: Stop-motion ISBN 978 2 940373 73 4 eISBN 978 2 940439 51 5 £19.95/$29.95 200 pages 200 color images 230 x 160mm/6 x 9 inches April 2010

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Re-imagining Animation: The Changing Face of the Moving Image ISBN 978 2 940373 69 7 eISBN 978 2 940439 56 0 £27.50/$49.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches August 2008

The Visual Dictionary of Architecture ISBN 978 2 940373 54 3 eISBN 978 2 940447 06 0 £14.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches December 2007

The Visual Dictionary Architectural Design Box Set ISBN 978 2 940411 98 6 £24.95/$34.95 3 volumes in slipcase 750 color images 160 x 120mm/4.5 x 6.5 inches April 2012

(AVA) Visual Dictionary of Architecture CD1007-130/4270

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The Fundamentals of Architecture (second edition) ISBN 978 2 940411 75 7 eISBN 978 2 940447 35 0 £26.50/$38.50 200 pages 200 color images 230 x 200mm/8 x 9 inches June 2012

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Title index

Architecture

Branding

Creative Photography

022

Barcodes shown are for printed books only. For e-books please use eISBN.

Basics Architecture 01: Representational Techniques ISBN 978 2 940373 62 8 eISBN 978 2 940439 83 6 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2007

Basics Architecture 02: Construction + Materiality ISBN 978 2 940373 83 3 eISBN 978 2 940439 57 7 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2008

More Than a Name: An Introduction to Branding ISBN 978 2 940373 00 0 eISBN 978 2 940447 02 2 £37.50/$52.50 240 pages 200 color images 300 x 220mm/8.5 x 12 inches October 2005

The Fundamentals of Creative Photography ISBN 978 2 940411 13 9 eISBN 978 2 940439 50 8 £24.50/$36.95 208 pages 200 color images 230 x 200mm/8 x 9 inches August 2010

Basics Architecture 03: Architectural Design ISBN 978 2 940411 26 9 eISBN 978 2 940439 45 4 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2010

Basics Creative Photography 01: Design Principles ISBN 978 2 940411 36 8 eISBN 978 2 940439 71 3 £21.95/$32.95 192 pages 200 color images 230 x 160mm/6 x 9 inches November 2010

The Fundamentals of Branding ISBN 978 2 940373 98 7 eISBN 978 2 940439 32 4 £26.50/$34.95 184 pages 200 color images 230 x 200mm/8 x 9 inches October 2009

Basics Creative Photography 02: Context and Narrative ISBN 978 2 940411 40 5 eISBN 978 2 940447 12 1 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches July 2011

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New!

Creative Photography Design Management Digital Media

Basics Creative Photography 03: Behind the Image ISBN 978 2 940411 66 5 eISBN 978 2 940447 31 2 £23.50/$34.50 176 pages 200 color images 230 x 160mm/6 x 9 inches February 2012

The Fundamentals of Design Management ISBN 978 2 940411 07 8 eISBN 978 2 940439 33 1 £26.50/$36.95 208 pages 200 color images 230 x 200mm/8 x 9 inches May 2010

Brand-driven Innovation: Strategies for Development and Design ISBN 978 2 940411 28 3 eISBN 978 2 940439 76 8 £35.00/$49.95 208 pages 100 color images 300 x 220mm/8.5 x 12 inches October 2010

Creative Research: The Theory and Practice of Research for the Creative Industries ISBN 978 2 940411 08 5 eISBN 978 2 940439 67 6 £35.00/$49.95 208 pages 300 x 220mm/8.5 x 12 inches October 2010

Designing for Small Screens ISBN 978 2 940373 07 9 eISBN 978 2 940447 10 7 £17.95/$29.95 176 pages 100 color images 230 x 200mm/8 x 9 inches November 2005

Design Management Managing Design Strategy, Process and Implementation

Kathryn Best

an AVA Academia advanced title

Design for Sustainable Change: How Design and Designers Can Drive the Sustainability Agenda ISBN 978 2 940411 30 6 eISBN 978 2 940439 77 5 £37.50/$52.50 184 pages 100 color images 300 x 220mm/8.5 x 12 inches June 2011

Design Management: Managing Design Strategy, Process and Implementation ISBN 978 2 940373 12 3 eISBN 978 2 940439 78 2 £37.50/$52.50 216 pages 300 color images 300 x 220mm/8.5 x 12 inches December 2006

Vision and Values in Design Management ISBN 978 2 940373 79 6 eISBN 978 2 940439 30 0 £27.50/$49.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches August 2009

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Title index

Barcodes shown are for printed books only. For e-books please use eISBN.

Digital Media

Fashion Design

024

The Fundamentals of Digital Art ISBN 978 2 940373 58 1 eISBN 978 2 940439 92 8 £22.95/$39.95 176 pages 150 color images 230 x 200mm/8 x 9 inches November 2007

New!

The Fundamentals of Fashion Design (second edition) ISBN 978 2 940411 78 8 eISBN 978 2 940447 40 4 £26.50/$38.50 208 pages 200 color images 230 x 200mm/8 x 9 inches July 2012

New!

The Fundamentals of Interactive Design ISBN 978 2 940411 86 3 eISBN 978 2 940447 48 0 £26.50/$38.50 184 pages 200 color images 230 x 200mm/8 x 9 inches October 2012

The Fundamentals of Sonic Art & Sound Design ISBN 978 2 940373 49 9 eISBN 978 2 940439 96 6 £22.95/$35.00 176 pages 200 color images 230 x 200mm/8 x 9 inches June 2007

Basics Fashion Design 02: Textiles and Fashion ISBN 978 2 940373 64 2 eISBN 978 2 940439 06 5 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches June 2008

The Visual Dictionary of Fashion Design ISBN 978 2 940373 61 1 eISBN 978 2 940439 66 9 £16.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches October 2007

New!

Basics Fashion Design 01: Research and Design (second edition) ISBN 978 2 940411 70 2 eISBN 978 2 940447 30 5 £23.50/$34.50 192 pages 200 color images 230 x 160mm/6 x 9 inches January 2012

Basics Fashion Design 03: Construction ISBN 978 2 940373 75 8 eISBN 978 2 940439 07 2 £23.50/$34.50 200 pages 200 color images 230 x 160mm/6 x 9 inches November 2008

AVA Academia Fall 2012

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Fashion Design

Basics Fashion Design 04: Developing a Collection ISBN 978 2 940373 95 6 eISBN 978 2 940439 25 6 £23.50/$34.50 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2009

Basics Fashion Design 08: Styling ISBN 978 2 940411 39 9 eISBN 978 2 940447 13 8 £23.50/$34.50 200 pages 200 color images 230 x 160mm/6 x 9 inches June 2011

Basics Fashion Design 05: Fashion Drawing ISBN 978 2 940411 15 3 eISBN 978 2 940439 37 9 £21.95/$32.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2009

New!

Basics Fashion Design 09: Designing Accessories ISBN 978 2 940411 31 3 eISBN 978 2 940439 72 0 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches September 2012

Basics Fashion Design 06: Knitwear ISBN 978 2 940411 16 0 eISBN 978 2 940439 47 8 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2010

New!

Basics Fashion Design 10: Jewelry Design ISBN 978 2 940411 94 8 eISBN 978 2 940447 21 3 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2012

Basics Fashion Design 07: Menswear ISBN 978 2 940411 43 6 eISBN 978 2 940447 14 5 £23.50/$34.50 200 pages 200 color images 230 x 160mm/6 x 9 inches May 2011

New!

Fashion Design: The Complete Guide ISBN 978 2 940411 52 8 eISBN 978 2 940447 22 0 £37.50/$52.50 208 pages 200 color images 300 x 220mm/8.5 x 12 inches January 2012

ISBN-13: 978-2-940411-52-8

9

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Title index

Barcodes shown are for printed books only. For e-books please use eISBN.

New!

Publisher’s note

AVA Academia’s Fundamentals titles are designed to introduce visual arts students to the key elements of fashion management and the ideas that underpin them. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the discipline.

AVA Publishing believes that our world needs integrity; that the ramifications of our actions upon others should be for the greatest happiness and benefit of the greatest number. We do not set ourselves out as arbiters of what is ‘good’ or ‘bad’, but aim to promote discussion in an organised fashion for an individual’s understanding of their own ethical inclination.

The Fundamentals of Fashion Management is a visually stimulating introduction to the business of fashion, examining the processes, roles and objectives that define this multifaceted industry. The fashion industry is a very competitive sector for graduates and it is increasingly demanding, with a rise in the importance and speed of design, marketing and distribution.

Fashion Management

Film-Making

By incorporating a ‘working with ethics’ section and cover stamp on all our titles, AVA Publishing aims to help a new generation of students, educators and practitioners find a methodology for structuring their thoughts and reflections in this vital area.

This book outlines all the skills that are required to be successful in the field. Each chapter explores in turn the concepts of trend prediction, fashion communication and technology, fashion buying, sourcing and supply chain, marketing and entrepreneurship. There are also a series of exercises and case studies that explore real situations within the industry, which will enable you to develop a complete understanding of the fashion cycle and the practical issues relevant to the business.

Pattern Cutting: The Architecture of Fashion ISBN 978 2 940411 90 0 eISBN 978 2 940447 43 5 £37.50/$52.50 196 pages 400 color images 300 x 220mm/8.5 x 12 inches October 2012

F The Fundamentals of Fashion Management

The Fundamentals of Fashion Management ISBN 978 2 940411 58 0 eISBN 978 2 940447 23 7 £26.50/$38.50 184 pages 200 color images 230 x 200mm/8 x 9 inches November 2011

another in the AVA Academia series...

Ethical practice is well known, taught and discussed in the domains of medicine, law, science and sociology but was, until recently, rarely discussed in terms of the Applied Visual Arts. Yet design is becoming an increasingly integral part of our everyday lives and its influence on our society ever-more prevalent.

Susan Dillon

Fashion Design

The Fundamentals of Fashion Management Susan Dillon

Susan Dillon is course leader of fashion at Leeds College of Art in the UK. Susan studied fashion and textiles at Manchester Metropolitan University and upon graduating she gained wide-ranging professional experience as a design director, working in trend research, sourcing and buyer liaison. After eight years in the commercial world of fashion Susan embarked on a new career as a fashion entrepreneur before going into teaching. She has recently completed an MBA at the University of Leeds with a specialist subject interest in developing fashion entrepreneurship and intellectual property.

ava publishing sa www.avabooks.com http://blog.avabooks.com enquiries@avabooks.com sales@avabooks.com

Basics Fashion Management 01: Concept to Customer ISBN 978 2 940411 84 9 eISBN 978 2 940447 39 8 Except North America £23.50 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2011

Basics Fashion Management 01: Fashion Merchandising ISBN 978 2 940411 34 4 eISBN 978 2 940447 15 2 North America only $34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2011

ISBN-13: 978-2-940411-58-0

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Basics Fashion Management 02: PR & Marketing ISBN 978 2 940411 87 0 eISBN 978 2 940447 47 3 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2012

The Fundamentals of Film-Making ISBN 978 2 940373 19 2 eISBN 978 2 940439 01 0 £22.95/$39.95 208 pages 200 color images 230 x 200mm/8 x 9 inches August 2008

Basics Film-Making 01: Producing ISBN 978 2 940373 57 4 eISBN 978 2 940439 58 4 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2008

Basics Film-Making 02: Screenwriting ISBN 978 2 940373 89 5 eISBN 978 2 940439 26 3 £17.95/$29.95 208 pages 200 color images 230 x 160mm/6 x 9 inches May 2009

AVA Academia Fall 2012

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Film-Making

Graphic Design

Basics Film-Making 03: Directing Fiction ISBN 978 2 940411 00 9 eISBN 978 2 940439 39 3 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2009

The Visual Dictionary of Graphic Design ISBN 978 2 940373 43 7 eISBN 978 2 940439 65 2 £16.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches December 2007

The Visual Dictionary of Pre-Press & Production ISBN 978 2 940411 29 0 eISBN 978 2 940439 81 2 £14.95/$24.95 304 pages 250 color images 160 x 120mm/4.5 x 6.5 inches July 2010

New!

Gavin Ambrose & Paul Harris

Mark Wigan

The Visual Dictionary of Pre Press & Production

Gavin Ambrose & Paul Harris

The Visual Dictionary of Illustration

Gavin Ambrose & Paul Harris

The Visual Dictionary of Typography

Basics Film-Making 04: The Language of Film ISBN 978 2 940411 27 6 eISBN 978 2 940439 48 5 £19.95/$32.95 192 pages 200 color images 230 x 160mm/6 x 9 inches May 2010

New!

The Visual Dictionary of Graphic Design

The Visual Dictionary Design Box Set ISBN 978 2 940411 97 9 £29.95/$39.95 4 volumes in slipcase 1000 color images 160 x 120mm/4.5 x 6.5 inches April 2012

The Fundamentals of Creative Design (second edition) ISBN 978 2 940411 61 0 eISBN 978 2 940447 25 1 £26.50/$38.50 192 pages 200 color images 230 x 200mm/8 x 9 inches August 2011

The Fundamentals of Graphic Design ISBN 978 2 940373 82 6 eISBN 978 2 940439 03 4 £26.50/$38.50 192 pages 200 color images 230 x 200mm/8 x 9 inches November 2008

Basics Design 01: Format (second edition) ISBN 978 2 940411 79 5 eISBN 978 2 940447 32 9 £23.50/$34.50 208 pages 200 color images 230 x 160mm/6 x 9 inches April 2012

ISBN-13: 978-2-940411-61-0

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Title index

Graphic Design

Barcodes shown are for printed books only. For e-books please use eISBN.

Basics Design 02: Layout (second edition) ISBN 978 2 940411 49 8 eISBN 978 2 940447 16 9 £23.50/$34.50 216 pages 200 color images 230 x 160mm/6 x 9 inches April 2011

028

Basics Design 06: Print & Finish ISBN 978 2 940373 42 0 eISBN 978 2 940439 12 6 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2006

Basics Design 03: Typography ISBN 978 2 940373 35 2 eISBN 978 2 940439 02 7 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches July 2005

Basics Design 04: Image ISBN 978 2 940373 30 7 eISBN 978 2 940439 10 2 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2005

Basics Design 08: Design Thinking ISBN 978 2 940411 17 7 eISBN 978 2 940439 38 6 £23.50/$34.50 200 pages 200 color images 230 x 160mm/6 x 9 inches November 2009

Basics Design 05: Colour ISBN 978 2 940373 31 4 eISBN 978 2 940439 11 9 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2005

New!

Basics Design 07: Grids (second edition) ISBN 978 2 940411 92 4 eISBN 978 2 940447 46 6 £23.50/$34.50 208 pages 200 color images 230mm x 160mm/6 x 9 inches October 2012

Basics Graphic Design 01: Approach and Language ISBN 978 2 940411 35 1 eISBN 978 2 940439 73 7 £21.95/$32.95 200 pages 200 color images 230 x 160mm/6 x 9 inches December 2010

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New!

New!

New!

Graphic Design

Basics Graphic Design 02: Design Research ISBN 978 2 940411 74 0 eISBN 978 2 940447 38 1 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches June 2012

Basics Graphic Design 03: Idea Generation ISBN 978 2 940411 81 8 eISBN 978 2 940447 42 8 £23.50/$34.50 184 pages 200 color images 230mm x 160mm/6 x 9 inches August 2012

Good: An Introduction to Ethics in Graphic Design ISBN 978 2 940373 14 7 eISBN 978 2 940439 98 0 £24.95/$39.95 200 pages 200 color images 300 x 220mm/8.5 x 12 inches December 2006

The Layout Book ISBN 978 2 940373 53 6 eISBN 978 2 940439 69 0 £35.00/$49.95 194 pages 200 color images 300 x 220mm/8.5 x 12 inches October 2007

Creative Thinking: Unlocking the Minds of Visual Communicators ISBN 978 2 940411 96 2 eISBN 978 2 940447 45 9 £32.50/$49.95 320 pages 300 color images 280 x 210mm/8 x 11 inches November 2012

Left to Right: The Cultural Shift from Words to Pictures ISBN 978 2 940373 36 9 eISBN 978 2 940447 01 5 £24.95/$39.95 192 pages 250 color images 300 x 220mm/8.5 x 12 inches October 2006

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Drip-dry Shirts: The Evolution of the Graphic Designer ISBN 978 2 940373 08 6 eISBN 978 2 940439 88 1 £24.95/$39.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches November 2005

Packaging the Brand: The Relationship Between Packaging Design and Brand Identity ISBN 978 2 940411 41 2 eISBN 978 2 940439 79 9 £37.50/$52.50 208 pages 200 color images 300 x 220mm/8.5 x 12 inches April 2011

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Title index

Graphic Design

Illustration

Barcodes shown are for printed books only. For e-books please use eISBN.

Verbalising the Visual Translating art and design into words Michael Clarke

The Production Manual: A Graphic Design Handbook ISBN 978 2 940373 63 5 eISBN 978 2 940439 59 1 £37.50/$52.50 192 pages 200 color images 300 x 220mm/8.5 x 12 inches May 2008

Verbalising the Visual: Translating Art and Design into Words ISBN 978 2 940373 01 7 eISBN 978 2 940447 04 6 £27.50/$49.95 208 pages 250 color images 300 x 220mm/8.5 x 12 inches December 2007

Visible Signs: An Introduction to Semiotics in the Visual Arts (second edition) ISBN 978 2 940411 42 9 eISBN 978 2 940439 80 5 £35.00/$49.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches December 2010

Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) ISBN 978 2 940411 60 3 eISBN 978 2 940447 26 8 £37.50/$52.50 224 pages 250 color images 300 x 220mm/8.5 x 12 inches October 2011

The Visual Dictionary of Illustration ISBN 978 2 940373 90 1 eISBN 978 2 940439 22 5 £14.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches May 2009

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Visual Communication: From Theory to Practice ISBN 978 2 940373 09 3 eISBN 978 2 940447 05 3 £24.95/$39.95 192 pages 175 color images 300 x 220mm/8.5 x 12 inches June 2006

New!

The Fundamentals of Illustration (second edition) ISBN 978 2 940411 48 1 eISBN 978 2 940447 20 6 £26.50/$38.50 208 pages 200 color images 230 x 200mm/8 x 9 inches June 2012

Basics Illustration 01: Thinking Visually ISBN 978 2 940373 15 4 eISBN 978 2 940439 84 3 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2006

ISBN-13: 978-2-940411-48-1

ISBN-13: 978-2-940411-60-3

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Illustration

Interior Architecture

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Basics Illustration 02: Sequential Images ISBN 978 2 940373 60 4 eISBN 978 2 940439 85 0 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches December 2007

Basics Illustration 03: Text and Image ISBN 978 2 940373 50 5 eISBN 978 2 940439 60 7 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches June 2008

Page 1

This book will be of great interest to students of interior architecture, interior design and architecture, as well as anyone with an interest in the creation and design of interiors and the processes that are involved.

9

782940 £19.95

373383

F The Fundamentals of Interior Architecture

ISBN 13: 978-2-940373-38-3

another in the AVA Academia series...

The Fundamentals of Interior Architecture offers an introduction to the key ideas that inform interior architecture and design, and the techniques and language that are used to present them. Main areas of study include SPACE/form, SITE/function, MATERIALS/texture, LIGHT/mood and PRESENTATION/representation. Each chapter is comprehensively broken down into key elements and theory is contextualised using practitioner biographies and work from leading designers, such as Blacksheep, Bluebottle, Jonathan Stickland, Universal Design Studio, and Virgile & Stone.

John Coles & Naomi House

Naomi House studied interior design at Middlesex University, and went on to gain an MSc in the History of Modern Architecture from the Bartlett School of Architecture, University College London. Further to her studies she has combined design practice with lecturing in interior design and visual and spatial culture. Since 2001 she has worked full time as a university lecturer, and in 2005 she became Joint Programme Leader of Interior Architecture and Design at Middlesex University – a role she balances with that of tutor in Critical and Historical Studies at the Royal College of Art.

The Fundamentals of Interior Architecture John Coles & Naomi House

John Coles (Dip Arch) studied at the Oxford School of Architecture before joining BBC Television as Art Director and Designer. Pioneering work in computers for visualisation and programme production led to teaching roles at Middlesex Polytechnic (now Middlesex University) where he is programme leader for the MA Interior Architecture course and Joint Programme Leader for the BA Honours Interior Architecture and Design course.

Basics Illustration 04: Global Contexts ISBN 978 2 940373 94 9 eISBN 978 2 940439 36 2 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2009

Illustration: A Theoretical and Contextual Perspective ISBN 978 2 940373 51 2 eISBN 978 2 940439 99 7 £24.95/$39.95 216 pages 200 color images 300 x 220mm/8.5 x 12 inches June 2007

Other interior architecture titles of interest in AVA’s Academia range include: The Visual Dictionary of Interior Architecture Basics Interior Architecture: Form + Structure Basics Interior Architecture: Context + Environment Basics Interior Architecture: Drawing Out the Interior Basics Interior Architecture: Elements + Objects Basics Interior Architecture: Texture + Materials

ava publishing sa sales@avabooks.ch www.avabooks.ch

Job:01331 Title:Funds of Interior Architecture (AVA) Page:Cover

The Visual Dictionary of Interior Architecture and Design ISBN 978 2 940373 80 2 eISBN 978 2 940439 61 4 £14.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches December 2008

The Fundamentals of Interior Architecture ISBN 978 2 940373 38 3 eISBN 978 2 940439 94 2 £19.95/$34.95 176 pages 200 color images 230 x 200mm/8 x 9 inches November 2007

Basics Interior Architecture 01: Form + Structure ISBN 978 2 940373 40 6 eISBN 978 2 940439 86 7 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2007

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Basics Interior Architecture 02: Context + Environment ISBN 978 2 940373 71 0 eISBN 978 2 940439 62 1 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2008

www.avabooks.com

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Title index

Interior Architecture

Interior Design

Landscape Architecture

Barcodes shown are for printed books only. For e-books please use eISBN.

Basics Interior Architecture 03: Drawing out the Interior ISBN 978 2 940373 88 8 eISBN 978 2 940439 27 0 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches April 2009

Basics Interior Architecture 04: Elements/Objects ISBN 978 2 940411 10 8 eISBN 978 2 940439 40 9 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches September 2009

Basics Interior Architecture 05: Texture + Materials ISBN 978 2 940411 53 5 eISBN 978 2 940447 29 9 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2011

The Fundamentals of Interior Design ISBN 978 2 940373 92 5 eISBN 978 2 940439 20 1 £26.50/$34.95 184 pages 200 color images 230 x 200mm/8 x 9 inches June 2009

ISBN-13: 978-2-940411-53-5

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Basics Interior Design 01: Retail Design ISBN 978 2 940411 22 1 eISBN 978 2 940439 49 2 £19.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches July 2010

Basics Interior Design 02: Exhibition Design ISBN 978 2 940411 38 2 eISBN 978 2 940439 74 4 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2010

782940 411535

The Fundamentals of Landscape Architecture ISBN 978 2 940373 91 8 eISBN 978 2 940439 23 2 £19.95/$34.95 200 pages 200 color images 230 x 200mm/8 x 9 inches May 2009

Basics Landscape Architecture 01: Urban Design ISBN 978 2 940411 12 2 eISBN 978 2 940439 41 6 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2009

AVA Academia Fall 2012

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Landscape Architecture

Marketing

Photography*

Basics Landscape Architecture 02: Ecological Design ISBN 978 2 940411 44 3 eISBN 978 2 940447 11 4 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches August 2011

The Fundamentals of Marketing ISBN 978 2 940373 72 7 eISBN 978 2 940439 34 8 £26.50/$34.95 192 pages 100 color images 230 x 200mm/8 x 9 inches October 2009

Basics Marketing 01: Consumer Behaviour ISBN 978 2 940373 84 0 eISBN 978 2 940439 24 9 £17.95/$29.95 176 pages 50 color images 230 x 160mm/6 x 9 inches August 2009

Basics Marketing 02: Online Marketing ISBN 978 2 940411 33 7 eISBN 978 2 940439 75 1 £21.95/$32.95 184 pages 50 color images 230 x 160mm/6 x 9 inches October 2010

New!

* AVA also publishes a range of general photography titles, available to purchase from www.avabooks.com

Basics Marketing 03: Marketing Management ISBN 978 2 940411 51 1 eISBN 978 2 940447 28 2 £23.50/$34.50 176 pages 50 color images 230 x 160mm/6 x 9 inches July 2011

The Visual Dictionary of Photography ISBN 978 2 940411 04 7 eISBN 978 2 940439 35 5 £14.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches August 2010

Basics Photography 01: Composition (second edition) ISBN 978 2 940411 77 1 eISBN 978 2 940447 41 1 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches July 2012

Basics Photography 02: Lighting ISBN 978 2 940373 03 1 eISBN 978 2 940439 14 0 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches April 2007

ISBN-13: 978-2-940411-51-1

9

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Title index

Photography

Product Design

Barcodes shown are for printed books only. For e-books please use eISBN.

Basics Photography 03: Capturing Colour ISBN 978 2 940373 06 2 eISBN 978 2 940439 16 4 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2007

Basics Photography 07: Exposure ISBN 978 2 940411 05 4 eISBN 978 2 940439 42 3 £21.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches October 2009

Basics Photography 04: Post-Production Black & White ISBN 978 2 940373 05 5 eISBN 978 2 940439 17 1 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2007

Creative Vision: Traditional and Digital Methods for Inspiring Innovative Photography ISBN 978 2 884790 72 7 eISBN 978 2 940439 87 4 £24.95/$39.95 192 pages 175 color images 280 x 230mm/9 x 11 inches October 2005

Basics Photography 05: Post-Production Colour ISBN 978 2 940373 59 8 eISBN 978 2 940439 18 8 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches December 2007

Train Your Gaze: A Practical and Theoretical Introduction to Portrait Photography ISBN 978 2 940373 37 6 eISBN 978 2 940447 03 9 £37.50/$49.95 216 pages 250 color images 300 x 220mm/8.5 x 12 inches May 2007

Basics Photography 06: Working in Black & White ISBN 978 2 940373 85 7 eISBN 978 2 940439 19 5 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2008

The Fundamentals of Product Design ISBN 978 2 940373 17 8 eISBN 978 2 940439 21 8 £22.95/$34.95 184 pages 200 color images 230 x 200mm/8 x 9 inches June 2009

ISBN-13: 978-2-884790-72-7

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Product Design

Publishing

Textile Design

Typography

Basics Product Design 01: Idea Searching ISBN 978 2 940373 76 5 eISBN 978 2 940439 63 8 £23.50/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches October 2008

Basics Product Design 02: Material Thoughts ISBN 978 2 940373 87 1 eISBN 978 2 940439 28 7 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches May 2009

New!

The Publishing Business: From p-books to e-books ISBN 978 2 940411 62 7 eISBN 978 2 940447 37 4 £26.95/$39.95 208 pages 75 color images 270 x 210mm/8.5 x 10.5 inches July 2012

The Fundamentals of Printed Textile Design ISBN 978 2 940411 47 4 eISBN 978 2 940447 17 6 £26.50/$38.50 208 pages 200 color images 230 x 200mm/8 x 9 inches July 2011

Basics Product Design 03: Visual Conversations ISBN 978 2 940411 09 2 eISBN 978 2 940439 43 0 £19.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches February 2010

New!

Basics Textile Design 01: Sourcing Ideas ISBN 978 2 940411 63 4 eISBN 978 2 940447 33 6 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches February 2012

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Thinking: Objects: Contemporary Approaches to Product Design ISBN 978 2 940373 74 1 eISBN 978 2 940439 31 7 £27.50/$49.95 208 pages 200 color images 300 x 220mm/8.5 x 12 inches July 2009

The Visual Dictionary of Typography ISBN 978 2 940411 18 4 eISBN 978 2 940439 52 2 £16.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches October 2010

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Title index

Barcodes shown are for printed books only. For e-books please use eISBN.

New!

Typography

The Fundamentals of Typography (second edition) ISBN 978 2 940411 76 4 eISBN 978 2 940447 24 4 £26.50/$38.50 200 pages 200 color images 230 x 200mm/8 x 9 inches October 2011

Basics Typography 01: Virtual Typography ISBN 978 2 940373 99 4 eISBN 978 2 940439 29 4 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches May 2009

Basics Typography 02: Using Type ISBN 978 2 940411 55 9 eISBN 978 2 940447 27 5 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2011

Basics Typography 03: Understanding Type ISBN 978 2 940411 82 5 eISBN 978 2 940447 44 2 £23.50/$34.50 184 pages 200 color images 230 x 160mm/6 x 9 inches December 2012

ISBN-13: 978-2-940411-55-9

9

New!

Also available

036

782940 411559

All details were correct at the time of printing. AVA Publishing reserves the right to change details without notice.

Art Directors Annual 90 ISBN 978 2 940411 88 7 £34.95/$59.95 404 pages 500 color images 290 x 210mm/11.5 x 8.5 inches January 2012

AVA Academia Fall 2012

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AVA Publishing SA Rue des Fontenailles 16 Case Postale 1000 Lausanne 6 Switzerland e sales@avabooks.com t +41 (0)786 005 109

English Language Support Office AVA Publishing (UK) Ltd Ambrose House 55 Chapel Road Worthing West Sussex BN11 1EE UK e enquiries@avabooks.com t +44 (0)1903 204 455

e t f

AVA Book Production Pte Ltd production@avabooks.com.sg +65 6334 8173 +65 6259 9830

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AVA Publishing Fall 2012 catalog