CASE STUDIES
+ WHATWE‘VEDONE
ADDICTIONTREATMENT
HEALTHCARE CLIENT
In researching the opioid addiction treatment space, we uncovered a damaging stigma around MedicationAssisted Recovery (MAR) for aiding recovery.
Patients faced discouragement about MAR from loved ones and potential referral partners.
Client needed to be seen as more than just using MAR tactics.
Client had to position itself as a trusted healthcare leader who positively impacted patients and communities.
TRADITIONAL MARKETING AD
THE CHALLENGE
Client historically relied on traditional marketing but saw the need to innovate and become more competitive.
THEY REQUIRED A STRATEGIC DIGITAL MARKETING PARTNER TO:
Develop a go-to-market strategy and impactful digital campaigns Fuel ambitious expansion and acquisition of new locations
Spend marketing budget wisely to stay cash flow positive
CLIENT NEEDED TO FIND SOLUTIONS FOR:
Consistently acquiring new patients for new facilities
Positioning client as a thought leader and premier opioid addiction treatment organization
THE APPROACH
TO ADDRESS THESE CHALLENGES, THE CLIENT NEEDED HIGH DISCOVERABILITY WHEN POTENTIAL PATIENTS WERE:
Actively seeking treatment
Browsing and open to treatment
We created fully bespoke campaigns and sales funnels for client’s target audience, with different messaging, landing pages, and targeting for each funnel stage. In other words, we built an optimized patient flow journey for each location.
AFTER ANALYZING THE TARGET AUDIENCE, WE IDENTIFIED THE MOST EFFECTIVE AD CHANNELS:
Search, social, and programmatic
Positioned client as a better alternative to traditional residential treatment, targeting those struggling due to the pandemic
Featured authentic patient stories showing client’s impact and their user’s recovery journeys
Inspired client’s "This is Real Recovery" tagline to combat the stigma around MAR
Complete go-to-market strategy with buyer journeys, personas, audits, and analysis.
2 ASSET BUILD OUT
Light Design Refresh through developing landing pages and ads.
PROJECT TIMELINE
4
ADDITIONAL MKTS
Added new markets each month until all locations were in the digital campaign.
3 INITIAL DIGITAL TEST
Launched initial digital campaign in key test markets.
5
REBRAND + WEBSITE
Launched a full rebrand and new site projects
6 SEO
Implemented foundational SEO to preserve site rankings alongside the digital campaigns
PATIENT JOURNEY
A potential patient located in Nashville is browsing Instagram & sees an ad for our client. They click out of interest but weren’t ready to make a commitment yet & leave the page.
A week later, they see programmatic retarge remember the landing saw. This prompted th Google and search “Op in Nashville.”
THE RESULTS
WITHIN6MONTHSOFLAUNCH:
2,800 NEW PATIENTS
124% MARKETING ROI
11,000 MONTHLY ONLINE ENGAGEMENTS
Tracked 3,170% Return on Ad SpendEvery $1 spent returned $31 in revenue.
Beat the industry standard CPC of $39 for "drug rehab" related keywords by 13x with a consistent $3 CPC.
Generated 31% of the total lead count from Facebook and Instagram via our HIPAA-compliant Paid Social strategies. Improved Cost Per Lead to $12.
THE ANALYSIS
May 1, 2021 to May 1, 2022
$1,422,015 TOTAL SPEND
40,003 TOTAL LEADS
$35.54 COST PER LEAD
$33,929,550 REVENUE
SO… WHY DID THIS APPROACH
WORK SO WELL?
Our client’s services are in high-demand, and require a robust online presence.
Our marketing efforts led our client to conclude that they could help more prospective patients by reaching & engaging them online. Therefore they prioritized futurefacing demand for their services by placing more emphasis on their investment with our agency and digital marketing operations as a whole to fuel their strategic growth efforts.
Agency/Client Synergy
Our dynamic relationship forged a constructive feedback loop where we could evaluate programs honestly and effectively to find new solutions and leverage strategic and tactical strengths to plan and execute large-scale digital marketing campaigns.
INNOVATIVEHEALTHPLANS
HEALTHCARE CLIENT
Imagine Health offers innovative health plans that combine direct contracts with quality providers with services that protect members from overcharges.
The result is a groundbreaking solution that dramatically lowers healthcare costs without cutting access to care.
THE CHALLENGE
In the chaotic world of healthcare, our client provides companies with the one thing they’ve been lacking — control over their healthcare spend.
THEY REQUIRED A STRATEGIC DIGITAL MARKETING PARTNER TO:
Develop a powerful “take back control” message Lay out a robust content marketing strategy
Speak to multiple sales personas including Insurance brokers, employers, and plan members
Complete overhaul of client website
THE APPROACH
WITH A FOCUSED MESSAGE IN PLACE, WE DEVELOPED A COMPREHENSIVE DIGITAL SALES STRATEGY.
Multiple persona-specific sales journeys were developed that guided prospects through the buying process, complete with e-books, white papers, and blog posts.
A targeted ad campaign drove traffic to the company website, where prospects engaged with videos, interactive savings calculators, and webinars.
THE SOLUTION
We created a connected infrastructure utilizing marketing automation to distribute targeted content.
We generated multiple touchpoints through our client’s customer acquisition journey to lead the user through the acquisition funnel.
THE RESULTS
1,528+
5,000+
*OVER15MONTHS
INCREASED SITE TRAFFIC
DECISIONMAKERS REACHED
Soon after revamping the new website and launching multiple digital campaigns, new user website traffic increased by 120%, while site bounce rates dropped by 75%. More importantly, prospects were engaging with content, downloading guides, and attending virtual events. After 30 days, our combined digital efforts reached 700 highly targeted companies and 5,000 key decision-makers 4-5 times per month, resulting in 100+ qualified sales leads.
T CLIENT
Client is a B2B IT firm providing direct IT support, IT management, infrastructure services, or physical and network/data security services.
Over 25 years of experience in the financial industry and 100+ clients.
Client’s services and solutions are designed to increase financial institution’s profitability, productivity, and efficiency while ensuring the security and prosperity of their business.
THE CHALLENGE
Their traditional approach to lead generation consisted purely of a hunter’s methodology featuring a heavy dose of cold calls and leaning on their current client base to propagate referrals.
Client’s business development division needed an innovative way to expand its market share and increase its visibility among broader geographies.
TO STAY COMPETITIVE IN TODAY’S DIGITAL LANDSCAPE, CALTECH NEEDED A DIGITAL MARKETING PARTNER TO:
Execute a dynamic digital marketing strategy intended to drive more traffic to their website
Amplify awareness in new territories
Increase conversions
THE APPROACH
WE SET OUT TO DEVELOP AND IMPLEMENT A TAILORED STRATEGY TO TACKLE CALTECH’S DIGITAL MARKETING AGENDA.
Our approach involved transitioning our client’s acquisition strategy to a hunting + farming method.
A focus on widening their marketing and sales funnel, and driving more traffic to their website. Ultimately, our goal in executing this strategy was to increase conversion, thereby generating more qualified leads for the sales team.
THE SOLUTION
We created a connected infrastructure utilizing marketing automation to distribute targeted content. We generated multiple touchpoints through our client’s customer acquisition journey to lead the user through the acquisition funnel.
THE RESULTS
FINANCIAL INSTITUTIONS REACHED
1,528+ CONVERTED TO LEADS
5%
100+ QUALIFIED LEADS
*OVER6MONTHS
Our strategy generated significant conversion, ultimately bringing in more qualified leads than our client had witnessed years past with their previous marketing approach.
APPAREL CLIENT
An emerging apparel brand that makes fundraising easy and fun with its app and webbased sales platform, allowing organizations to sell and raise funds for their needs.
THE CHALLENGE
While trade shows are essential in generating new revenue, attending them takes time and resources, so the goal is to get people to your booth, get leads, and convert them to sales.
Our client tasked us to help find an an accelerated approach to growing their trade show reach and ensuring people remember their brand even after the event.
THE APPROACH
CREATING EYE-CATCHING CONTENT PAIRED WITH A CLEAR DIGITAL STRATEGY TO ENCOURAGE TRADE SHOW ATTENDEES TO ENGAGE, SIGN UP ONLINE, AND STOP BY THE BOOTH IN PERSON. THIS APPROACH GENERATED SIGNIFICANT BUZZ ABOUT OUR CLIENT BEFORE, DURING, AND EVEN AFTER THE TRADE SHOW CONCLUDED.
We produced and edited all social video ads, creating the content from scratch.
THE SOLUTION
We implemented our digital funnel strategy to direct people to take implicit actions to engage with the brand.
Our Geo-fencing ads targeting people at the trade show location encouraged target audiences to:
Stop by the client’s booth
Sign Up for a Demo of Their Program
That They Can Schedule and View at a Later Time
People were then rewarded with a tshirt at the booth once they received their demo confirmation.
GEO FENCING ADS
FACEBOOK TRADE SHOW
ADS
We ran Facebook Ads targeting people at the trade show locations.
WE WANTED TO ENCOURAGE PEOPLE TO:
the
The ads encouraged attendees to take action in exchange for the free apparel we created for the event.
STEP 2
SIGN UP FOR DEMO
TRADE SHOW FUNNEL PAGES
After click users were taken to a registration page to collect their info. Users also selected a time and date to view the demo when it was most convenient.
STEP 3
CONFIRMATION
TRADE SHOW FUNNEL PAGES
Once the confirmation page was reached users could add the demo time and date to their calendar. Users then found the booth and collected their apparel!
STEP 4
WEBINAR
TRADE SHOW FUNNEL PAGES
Users, at a later time, could view the demo and learn more about how our client could help them achieve their fundraising goals!
THE RESULTS
1,094.67%
INCREASED LEADS
139,663
*OVER5TRADESHOWS
Our trade show funnel strategy generated substantial leads, resulting in a 5X increase in attendees visiting the booth & scheduling demos!
SOCIAL REACH