Calvin Klein - An American Luxury Brand Icon The brand was founded in 1968. It is well-known for its iconic "cK" (Calvin Klein) emblem. The small shop was initially started as a coat shop that operated out of the York Hotel. The brand was founded in 1968 and is easily recognizable thanks to the iconic "cK" emblem. The York Hotel was initially founded as a coat shop. However, legends surround the shop's growth to become a fashion giant. Legend has it that Bonwit Teller, the legendary department store, got off the wrong floor and found the store. He was so impressed that he placed an order of $50,000. However, it was a great story, and Calvin Klein's first collection was displayed at the retailer shortly after. Calvin Klein was the cover girl of Vogue the year after his death. The brand quickly expanded and added sportswear, blazers, lingerie, scarves, and shoes and sunglasses. In addition, Calvin Klein had added jeans to its line by 1978. They were a huge success and sparked a fashion revolution. Initial attempts at launching a cosmetics line and a fragrance line weren't wellreceived, and the company had to retreat. However, Calvin Klein was determined to recover the losses and cast a line for men's and women's boxer shorts. Calvin Klein underwear was a hugely popular product, and the company grew unabated thanks to a successful marketing campaign.
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