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Prepared by Anthony ILacqua
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Contents Introduction and Bio.................................................................................................5 Logos and Variations.................................................................................................6 Colors........................................................................................................................8 Typography...............................................................................................................9 Logo Use Guide......................................................................................................10 Graphic Assets and Treatments..............................................................................11 Digital Advertisements............................................................................................12 Email Signature Use Guide....................................................................................15 Stationery and Letterhead......................................................................................16 Print Advertisements...............................................................................................18 Outdoor Signage.....................................................................................................22 Website Landing Page.............................................................................................24 .gif Digital Asset......................................................................................................26 Swag........................................................................................................................27
3 Anthony ILacqua
From Logmont, Colorado for people everwhere.
4 Straight from the Writer Brand Book
Our demographic: writers of fiction. Across all literary magazines, print and online, the demographic is dominated by white men, Straight from the Writer hopes to foster a more diverse community of contributors. This platform is for writers to share their work with their audience. Although the audience will vary, writer to writer, it is adult in nature. Straight from the Writer is a podcast where writers read their own work to make their words available to a larger audience. This podcast is a marketing tool for the writers who want to share their work. For listeners, this podcast delievers great writing in small on-the-go sizes pieces. Straight from the Writer’s platforms connects well developed listeners to the best writing available on our podcast.
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Logos and Variations Primary Logos with tagline
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Secondary Logos no tagline
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Colors Primary
Secondary HEX 508CA4 RGB 80 -140 - 164 HSB 197 - 51 - 64 CMYK 51 - 14 - 0 - 35 HEX C6B38E RGB 198 -179 - 142 HSB 40 - 28 - 78 CMYK 0 - 9 - 28 - 22 HEX A3320B RGB 163 -50 - 11 HSB 15 - 93 - 64 CMYK 0 - 69 - 93 - 36
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HEX 0E1428 RGB 14 -20 - 40 HSB 226 - 65 - 16 CMYK 64 - 50 - 0 - 84 HEX 5D737E RGB 93 - 115 - 126 HSB 200 - 26 - 49 CMYK 26 - 8 - 0 - 50 HEX FDF9ED RGB 253 - 249 - 237 HSB 43 - 6 - 99 CMYK 1 - 1 - 6 - 0
Typography
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Logo Use Guide Logo is square. Minimum size of 1.5 inches.
Minimum Size at 1.5 inches
Use T as a spacer around the logo.
Minimum Size at .75 inches 10 Straight from the Writer Brand Book
Use T as a spacer around the logo.
Graphic Assest and Treatments Image treatment for author photos will be a vector image with the entire (primary and secondary color palettes) taken from a grayscale photo. These are for use in digital advertisements.
Haruki Murakami
16 x 16 Favicons Smaller Graphic assests. 11 Anthony ILacqua
Digital Advertisements Support the next great author This Instagram ad has a similar look and feel to the author treatments. The “Listen Now” button is the call to action. 1080 x 1350 pixels. These ads could be customizable with each author featured on the podcast.
Listen now
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Great literature starts here This Instagram ad has a more human feel with the photographic layout. The “Listen Now” button is the call to action. 1080 x 1350 pixels. Being a more conservative in the look and feel of this ad, this is more appropriate for a wider audience. Very approachable and adaptable for all social media outlets.
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Digital Advertisements
Twitter ad. 1024px x 512px.
Google banner ad. 930px x 120px.
Profile thumb. 180px x 180px. Instagram story. 1080px x 1920px 14 Straight from the Writer Brand Book
Email Signatures Use Guide Rose Edelstein Host, Straight from the Writer 303-651-2772 wwwsftw.com
Name, Baskerville Bold. 14pt
Rose Edelstein
Secondary logo, no tagline
Host, Straight from the Writer 303-651-2772 www.sftw.com
Title, company, phone, tag Baskerville, 12pt
Use T as a spacer around the logo.
Use minimum distance from logo. Ascender aligned with top of logo. Minimum Size at .75 inches
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Collateral
Letterhead 8.5 x 11 inches
Business cards
(303) 651-2772 543 Terry Street Longmont, CO 80501
(303) 651-2772
#10 envelope 9.5 x 4.125 inches
543 Terry Street Longmont, CO 80501
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543 Terry Street Longmont, CO 80501
Front
Back
(303) 651-2772 543 Terry Street Longmont, CO 80501
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Print Advertisements Promotional Postcards 5 x 7 postcards, front and back.
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Coffeehouse bulletin board flyer 8.5 x 11 inch flyers. Gives a retro bulletin board feel. Cut bottom portion, the pulloff tabs.
Straight from the Writer is a podcast where writers read their own work to make their words available to a larger audience. This podcast is a marketing tool for the writers who want to share their work.
For listeners, this podcast delievers great writing in small on-the-go sizes pieces. Straight from the Writer’s platforms connects well developed listeners to the best writing available on our podcast.
Available now where podcasts are heard
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Author Promotional Poster 11 x 17 inch posters. Author promotional posters use the approved “vectorized” images treatment as event and author advertisements As example here: Aimee Bender and Haruki Murakami.
Straight from the Writer is a podcast proudly presents Haruki Murakami and Aimee Bender. Haruki Murakami reads “On Seeing the 100% Perfect Girl One Beautiful April Morning” from his The Elephant Vanishes collection. Aimee Bender reads “Marzipan” from her The Girl in the Flammable Skirt collection.
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Author Promotional Flyer Straight from the Writer is a podcast proudly presents Haruki Murakami.
8.5 x 11 inch flyers. Author promotional posters use the approved “vectorized” images treatment as event and author advertisements As example here: Aimee Bender and Haruki Murakami.
Haruki Murakami reads “On Seeing the 100% Perfect Girl One Beautiful April Morning” from his The Elephant Vanishes collection.
Straight from the Writer is a podcast proudly presents Aimee Bender. Aimee Bender reads “Marzipan” from her The Girl in the Flammable Skirt collection.
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Outdoor Signage Transit Shelter Ad 48 X 70 inch Transit Shelter displays. In urban areas, transit shelter ads are placed on heavily traveled streets with lots of potential readers on the sidewalks and in cars. It’s well known that out-of-home (OOH) advertising is an increasingly effective tool for building brand awareness, with this backed up by the fact that up to 71% of customers regularly absorb the messages posted on roadside billboards.
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Public Tranist Ad The cards inside the bus reach passengers, who spend on an average 30-40 minutes on the bus. Interior bus cards are positioned in frames above passenger seats. Some markets offer backlit panels. Author promotional posters use the approved “vectorized” images treatment as event and author advertisements. Haruki Murakami as example here.
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Website Landing Page Straight from the Writer landing page. Image can be changed with the reading schedule.
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Secondary Page Shop page example. Navigation changes from to top horizonatal on secondary pages to leave more room for information like this example.
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.gif Digital Assest Veiw live .gif here
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Swag The Coffee Mug Standard secondary logo. Cups available in two colors, logo remains in same color.
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Swag Tee Shirts, front and back Standard secondary logo. Tee shirts available in two colors, logo printed in .
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Magnetic Window Sticker Magnetic Sticker for use in car windows, glass doors, windows. Completely removable.
5 inches
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Swag Memo Pad 3.5 x 5 inch memo pad. Use of primary logo with tagline.
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