Sales support

WE CREATE LASTING IDENTITY OF BRANDS

– B le uo utre m e r Com m unication + Design

Yves Perreault Founder and President

– 360° Approa ch

“ We love what is beautiful, what is good, what is striking and noble and playful and touching — and we love the cause. We’re bursting with creative energy. We’re both skilled strategists and talented artists. We craft evolving and connected communications.

Above all, we thrill to the challenge of building enduring brands.”

30 – We create lasting ide ntit y of bra n ds

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch

– We create lasting ide ntit y of bra n ds

Stories can become legends.

What’s yours?

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch

– We create lasting ide ntit y of bra n ds

360° APPR ACH page 05 /

page 07 /

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strategy ads design

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web

photo graphy

A 360° approach, enabling communications in all its plentiful varieties.

Explore our evolving, luminous, and authentic creative method.

Our impact brings a sparkle to the eye and, even better, endures over time!

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Strateg y

– We create lasting ide ntit y of bra n ds

STRATEGY Strategic planning Brand DNA Branding Communications plan

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Market-entry strategy

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Strateg y

– We create lasting ide ntit y of bra n ds

Communicate and connect effectively with your customers — by opting for the right approach.

We take time to get to know you. By

We devise a sustainable strategy

carefully appraising your aspirations,

for you that has a big impact and

we convey them more persuasively.

allows you to achieve your goals.

YOUR PRODUCTS YOUR TARGETS

YOUR NEEDS

YOUR COMPETITORS

YOUR DNA

YOUR CHALLENGES

YOUR REQUIREMENTS

YOUR EXPECTATIONS YOUR GOALS

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Adve r tising

– We create lasting ide ntit y of bra n ds

ADVERTISING Ad campaigns Video production Motion design Placement strategy

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Adve r tising

– We create lasting ide ntit y of bra n ds

CSQ / Ad campaign TV, traditional, and digital ads

VIEW THE VIDEO

VIEW THE VIDEO

VIEW THE VIDEO

VIEW THE VIDEO

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Adve r tising

Ministère de l’Économie (Québec Ministry of Economy) / Institutional video

VIEW THE VIDEO

Motion design

25 Festival TRAD / Ad campaign

CERFO / Documentary interview

VIEW THE VIDEO

VIEW THE VIDEO

Autonhommie / Short information film

VIEW THE VIDEO

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How do you reach your target in a world in flux?

– We create lasting ide ntit y of bra n ds

Our talented and

experienced team provides

the right guidance to ensure your advertising reaches

the right target audience at the right time and in the right place.

Make these market yours

thanks to smart, candid, and impactful advertising.

– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Adve r tising

– We create lasting ide ntit y of bra n ds

VIEW THE VIDEOS

Archibald / Province-wide ad campaign – 11

– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Adve r tising

– We create lasting ide ntit y of bra n ds

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Adve r tising

Archibald, Canada’s best-selling craft brewery.

Bleuoutremer is pleased to have

Archibald was launched in 2005

played a part in the success

and has since come a long way.

achieved by this great microbrewery

By proudly showcasing its iconic

— which has already topped

characters, the brand quickly

the 10-million-litre mark –

became a beloved favourite in

and by its renowned restaurants.

Québec. As Archibald’s partners from

– We create lasting ide ntit y of bra n ds

the get-go, we’ve been able to make the brand stand out as well as renew it and help it evolve with the times.

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Adve r tising

– We create lasting ide ntit y of bra n ds

From advertising design to media planning, including production and data analysis, Bleuoutremer provides unwavering support in preparing and deploying your advertising campaigns.

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Design

– We create lasting ide ntit y of bra n ds

DESIGN Visual identity Packaging Publishing Space design

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We are proud of our achievements which far outlast trends.

– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Design

– We create lasting ide ntit y of bra n ds

Cidrerie Lacroix / Visual identity for the brand and its products – 17

– We create lasting ide ntit y of bra n ds

Cidrerie Lacroix / Visual identity and packaging for the cider house’s Lot 300 and other products

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Design

– We create lasting ide ntit y of bra n ds

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Design

– We create lasting ide ntit y of bra n ds

We run your project as if it were our own — that’s our level of engagement!

We pamper it, we give it time, care, and attention… until it runs and performs on its own.

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Design

– We create lasting ide ntit y of bra n ds

MUMAQ / Exhibition catalogue for Vibrations sur fibres 21 (a retrospective of the works of artist Paulette-Marie Sauvé) – 21

– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Design

– We create lasting ide ntit y of bra n ds

Le Relais / Visual identity for Espace LAB, space design, signage

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Design

Séminaire de Québec / Brochure showcasing the Graduation Hall – 23

– We create lasting ide ntit y of bra n ds

Les libraires / Bimonthly magazine published by Association pour la promotion de la librairie indépendante (association that promotes independent bookshops) – 24

– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Design

– We create lasting ide ntit y of bra n ds

Archibald / Visual identity for the brand and packaging – 25

– B le uo utre m e r Com m unication + Design

– 360° Approa ch / We b

– We create lasting ide ntit y of bra n ds

WEB Web design Interactive strategy SEO content production Social media

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Harnessing digital technology’s endless potential.

– We create lasting ide ntit y of bra n ds

We help you build brand loyalty, even virtually.

– Web design and programming

– Organic and paid SEO

– Interface design

– Accessibility standards

– Digital campaigns

– Social media strategy

– Online shop

– Digital publishing

– Content strategy

– Newsletters

– We create lasting ide ntit y of bra n ds

SEE WEBSITE

La Société Duvetnor / Web design and development

SEE WEBSITE

S E E A N I M AT I O N

SEE WEBSITE

Table régionale en orientation professionnelle de ChaudièreAppalaches / Web design and development

Association québécoise de prévention du suicide / Development of the association’s Web presence and design of its awareness campaign, Dare to talk about suicide – 28

– B le uo utre m e r Com m unication + Design

– 360° Approa ch / We b

– We create lasting ide ntit y of bra n ds

SEE WEBSITE

SEE WEBSITE

Clinique SPOT / Web design and development

Allia / Web design and development – 29

– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Ph otogra phy

– We create lasting ide ntit y of bra n ds

PHOTOGRAPHY Photography Art direction Photo editing

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Ph otogra phy

– We create lasting ide ntit y of bra n ds

Confiturerie Tigidou / Photo shoots – 31

– B le uo utre m e r Com m unication + Design

– 360° Approa ch / Ph otogra phy

– We create lasting ide ntit y of bra n ds

Domaine Forget / Photographs of the location – 32

– B le uo utre m e r Com m unication + Design

– 360° Approa ch

– We create lasting ide ntit y of bra n ds

Our involvement is also a commitment — to be a partner in your success. Working with you, we implement strategies to create a successful and sustainable 360° communications experience.

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– B le uo utre m e r Com m unication + Design

– 360° Approa ch

– We create lasting ide ntit y of bra n ds

Let us take you further.

Our team is made up of creative professionals who are able to surprise you and go beyond your expectations.

Yves Perreault President, Strategist and Creative Director

Nicolas Pilote Executive Director and Production Director

Geneviève LeSieur Art Director, Graphic Designer and Photographer

Mélanie Côté Sales Director

Jean-Philippe Castonguay Project Manager and Graphic Designer

Jennifer Goldberg Director, Web Development and Project Manager

Sébastien Martineau Graphic Designer

Marie-Claude Quenneville Project Manager

Andréanne Gobeil Graphic Designer

Roxanne Bibeau Project Manager

Rémy Grondin Desktop Publishing Specialist

Let’s get together and talk about your project!

Come for a visit and stay for coffee!

Our offices are located in Limoilou.

Steven Ouellet Motion Designer and Desktop Publishing Specialist

Karen Dumont Desktop Publishing Specialist

Anabel Harvey-Proulx Motion Designer

Kaven Martineau Web Programmer and Developer

Eva-Maude Lemonde-Marzell Web Developer

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No dream too big!

Do you have a project you want to get off the ground? Want to know more about what we can do for you?

Get in touch! We’d love to hear from you!

9 97, 3 E AV E N U E O U EST Q U É B EC , Q C G1 L 2 X 2 T. 41 8 52 2- 6 8 5 8

G E T I N TO U C H

23-0831

At Bleuoutremer, we build for the long term by staying grounded and keeping it real — both among ourselves and with our clients.