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WE CREATE LASTING IDENTITY OF BRANDS

“ We love what is beautiful, what is good, what is striking and noble and playful and touching — and we love the cause. We’re bursting with creative energy. We’re both skilled strategists and talented artists. We craft evolving and connected communications.

Above all, we thrill to the challenge of building enduring brands.”

YEARS

30
–Bleuoutremer Communication + Design –360° Approach –We create lasting identity of brands –02

Stories can become legends. What’s yours?

–Bleuoutremer Communication + Design –360° Approach –We create lasting identity of brands –03

360° APPR ACH

A 360° approach, enabling communications in all its plentiful varieties.

Explore our evolving , luminous , and authentic creative method. Our impact brings a sparkle to the eye and, even better, endures over time!

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STRATEGY

Strategic planning

Brand DNA

Branding

Communications plan

Market-entry strategy

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Communicate and connect effectively with your customers — by opting for the right approach.

We take time to get to know you. By carefully appraising your aspirations, we convey them more persuasively.

We devise a sustainable strategy for you that has a big impact and allows you to achieve your goals.

YOUR PRODUCTS

YOUR TARGETS

YOUR NEEDS YOUR CHALLENGES YOUR GOALS

YOUR COMPETITORS YOUR DNA

YOUR REQUIREMENTS

YOUR EXPECTATIONS

–Bleuoutremer Communication + Design –360° Approach / Strategy –We create lasting identity of brands –06

ADVERTISING

Ad campaigns

Video production

Motion design

Placement strategy

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CSQ / Ad campaign TV, traditional, and digital ads –Bleuoutremer Communication + Design –360° Approach / Advertising –We create lasting identity of brands –08

Ministère de l’Économie (Québec Ministry of Economy) / Institutional video Motion design

CERFO / Documentary interview

Autonhommie / Short information film

25 Festival TRAD / Ad campaign
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How do you reach your target in a world in flux?

Our talented and experienced team provides the right guidance to ensure your advertising reaches the right target audience at the right time and in the right place

Make these market yours thanks to smart, candid, and impactful advertising.

We create lasting identity of brands
Archibald / Province-wide ad campaign –Bleuoutremer Communication + Design –360° Approach / Advertising –We create lasting identity of brands –11
–Bleuoutremer Communication + Design –360° Approach / Advertising –
of brands –12
We create lasting identity

Archibald, Canada’s best-selling craft brewery.

Bleuoutremer is pleased to have played a part in the success achieved by this great microbrewery — which has already topped the 10-million-litre mark –and by its renowned restaurants.

Archibald was launched in 2005 and has since come a long way. By proudly showcasing its iconic characters, the brand quickly became a beloved favourite in Québec. As Archibald’s partners from the get-go, we’ve been able to make the brand stand out as well as renew it and help it evolve with the times.

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From advertising design to media planning, including production and data analysis,

Bleuoutremer provides unwavering support in preparing and deploying your advertising campaigns.

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Visual identity

Packaging

Publishing

Space design

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DESIGN

We

our achievements which far outlast trends.

are proud of
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Cidrerie Lacroix / Visual identity for the brand and its products

We create lasting identity of brands

Cidrerie Lacroix / Visual identity and packaging for the cider house’s Lot 300 and other products

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We run your project as if it were our own — that’s our level of engagement!
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We pamper it, we give it time, care, and attention… until it runs and performs on its own .

MUMAQ / Exhibition catalogue for Vibrations sur fibres 21 (a retrospective of the works of artist Paulette-Marie Sauvé)

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Le Relais / Visual identity for Espace LAB, space design, signage
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Séminaire de Québec / Brochure showcasing the Graduation Hall

Les libraires / Bimonthly magazine published by Association pour la promotion de la librairie indépendante (association that promotes independent bookshops)

–We create lasting identity of brands –24
Archibald / Visual identity for the brand and packaging –Bleuoutremer Communication + Design –360° Approach / Design –We create lasting identity of brands –25
Web design
Interactive strategy
SEO content production
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Social media
WEB

Harnessing digital technology’s endless potential.

We help you build brand loyalty, even virtually.

– Web design and programming

– Interface design

– Digital campaigns

– Online shop

– Content strategy

– Organic and paid SEO

– Accessibility standards

– Social media strategy

– Digital publishing

– Newsletters

–We create lasting identity of brands

Association québécoise de prévention du suicide / Development of the association’s Web presence and design of its awareness campaign, Dare to talk about suicide

La Société Duvetnor / Web design and development

Table régionale en orientation professionnelle de ChaudièreAppalaches / Web design and development

–We create lasting identity of brands –28
Clinique SPOT / Web design and development
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Allia / Web design and development Photography Art direction
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Photo editing
PHOTOGRAPHY
create lasting identity of brands –31
Confiturerie Tigidou / Photo shoots
Bleuoutremer Communication + Design
360° Approach / Photography
We
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Domaine Forget / Photographs of the location

Our involvement is also a commitment — to be a partner in your success. Working with you, we implement strategies to create a successful and sustainable

360° communications experience.

–Bleuoutremer Communication + Design –360° Approach –We create lasting identity of brands –33

Let us take you further.

Our team is made up of creative professionals who are able to surprise you and go beyond your expectations.
Let’s get together and talk about your project! Come for a visit and stay for coffee! Our offices are located in Limoilou. Sébastien Martineau Graphic Designer Jean-Philippe Castonguay Project Manager and Graphic Designer Geneviève LeSieur Art Director, Graphic Designer and Photographer Andréanne Gobeil Graphic Designer Rémy Grondin Desktop Publishing Specialist Steven Ouellet Motion Designer and Desktop Publishing Specialist Karen
Desktop Publishing Specialist Anabel Harvey-Proulx Motion Designer Kaven
Web Programmer
Developer Eva-Maude
Web Developer
Dumont
Martineau
and
Lemonde-Marzell
Roxanne Bibeau Project Manager Nicolas Pilote Executive Director and Production Director Yves Perreault President, Strategist and Creative Director
Project
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Mélanie Côté Sales Director Jennifer Goldberg Director, Web Development and
Manager Marie-Claude
Quenneville
Project Manager

No dream too big!

At Bleuoutremer, we build for the long term by staying grounded and keeping it real — both among ourselves and with our clients. Do you have a project you want to get off the ground? Want to know more about what we can do for you? Get in touch! We’d love to hear from you! 997, 3 E AVENUE OUEST QUÉBEC, QC G1L 2X2 T. 418 522-6858 23-0831

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