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Communications and Marketing

COMMUNICATIONS AND MARKETING

BLAKE REXROAT Director

What We Do

We maintain the city social media accounts, websites, cable channels, oversee brand standards, create graphics, and videos to share information in a multi-channel approach We work with all city departments to ensure information is shared in a timely and clear manner The Communications & Marketing Department members also serve as the city’s PIOs (Public Information Officers) . You can learn more about our communication plans and goals in our Strategic Communications Plan

Services

Our purpose is to connect the public to information that inspires, educates, and enhances the quality of life while building a strong community

This Department’s responsibilities include managing city-wide community engagement, including Experience Weatherford tourism brand, Experience Weatherford Sponsor Program, social media, centralized internal communications, media relations, Public Education, and Government Fund (PEG)

Accomplishments

● Produced 68 videos

● Merged and re-structured social media channels citywide for efficient public communication

● Established PEG channel with AT&T U-verse

The City Facebook Overview

● Partnered with IT to replace audio/visual equipment in CC by utilizing PEG Revenues PAGE

City Facebook Audience

Weatherford, TX

Fort Worth, TX

Goals

● Deliver accurate information that informs our public, citizens, and employees To have the public, businesses, elected officials, and city staff adopt, support, and live the Experience Weatherford tourism brand

● Utilize and discover ways to better communicate within the scope of new technological advances that can improve overall city communication and create conversation with our public

● Engage and maintain better relationships with news media, both locally and regionally

Brock, TX

Peaster, TX

Hudson Oaks, TX

TX

Mineral Wells, TX Aledo, TX Granbury, TX

Azle, TX

● Ensure citizens, public, businesses, employees, and elected officials are notified in the case of an emergency or crisis