The Blakely Hull Team

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Blakely Hull DRE 02073136 blakely@blakelyhull.com 415-410-3455 Cynthia Kellogg DRE 02110375 cynthia.kellogg@avenue8.com 416-654-0279 CONTACT All Rights Reserved www.blakelyhull.com Reese Vera De La Cruz Executive Assistant assistant@blakelyhull.com

The Lay of the Land

YOUR GOALS MARKETING PRICING 06 16 34
WINNING PROCESS MUTUAL COMMITMENTS TESTIMONIALS 40 44 50
YOU
MAKE SMART REAL ESTATE DECISIONS THAT ENRICH YOUR LIFE
EMPOWERING
TO

TIME MONEY EFFORT

LET'S TALK ABOUT YOUR GOALS AND NEEDS

GETTING YOU YOUR MONEY.

FOCUS ON THE 95% IN YOUR POCKET.

OUR VALUE TO YOU

We will REPRESENT you. We will FIGHT for you. We will NEGOTIATE for you. We will WIN for you.

THERE ARE ONLY TWO REASONS HOMES DON'T SELL.

MARKETING PRICE

MARKETING

Getting the Most People in the Door

16
95% of properties are iscovered online first. he average buyer sees a property 6x online before contacting an agent.

MARKETING GOALS

Get them in the door Make them fall in love

BEFORE AFTER

WHICH WOULD YOU PAY MORE FOR?

BEHIND

THE SCENES

THE NEW WAY HOME

Our brokerage is a real estate company for the modern world. As entrepreneurial agents, we are empowered with a platform that combines creativity, data, and technology to maximize the efficiency and value that we provide to all of our clients.

BUYER PROFILES FOR STRATEGIC MARKETING

Y O U L I V E D H E R E . . .

I F

AMERICAN DREAM TV

The American Dream is a national, Emmy-nominated TV show, which airs in almost ever major US city and streams globally through platforms such as Apple TV and Amazon Fire. The executive directors select 5 Power Players in each city, representing the top 1% of agents in the country. Our team was hand-selected (out of 5000+ agents) to be your San Francisco hosts.

L E V E R A G E G I V E S A V E N U E 8 A G E N T S G L O B A L R E A C H
629.4 M 149.6 M $350K+ $2.3 M Combined Monthly Combined Monthly Average Household Average Household PAGE VIEWS SITE VIEWS INCOME NET WORTH
By the Numbers 40% High open rate of newsletters, almost double industry average 10,000x Avg views of local Facebook & Instagram targeted campaigns 12 million American Dream TV potential monthly reach (nationally) 36,200+ # of agents reached across the Bay Area and beyond 5 stars Rating from past clients, thrilled by presentation of home online

COMPREHENSIVE MARKETING ON ALL CHANNELS AND THROUGH ALL ANGLES

PRICING Strategic Pricing to Maximize Dollars in your Pocket 34
9 Pricing Factors to Consider Comparable properties (past & current) Your motivation Market timing Market conditions Interest rates Property prep / staging budget Challenges with the property Pre-sale inspection reports Our intuition 1. 2. 3. 4. 5. 6. 7. 8. 9.

UNDERSTANDING NEIGHBORHOOD STATISTICS AND COMPARABLE SALES

THE MOST IMPORTANT THING ABOUT PRICING:

There are only two reasons that a home doesn’t sell – marketing or price. Therefore, one of the most important factors in selling your home is pricing. It’s critical to choose a listing price that generates excitement and stimulates buyers to write offers. It is not critical to choose a listing price that mirrors the ultimate price that you will accept. Any price that exceeds market range may adversely affect the visibility, showings, and sale of a home. An overpriced listing may lay stagnant or simply take much longer to sell – or both. A lower price drives interest, draws more potential buyers, and competitive offers. Aggressive pricing attracts greater interest as buyers search online.

ULTIMATELY, PRICING IT RIGHT WILL: Shorten the marketing period Strengthen initial momentum Build interest for higher offers

The Winning Process

Hustling to get you the very best outcome

40

Pre-Marketing and Listing Preparation

1. Marketing Launch 2.

Present a comparative market analysis to gauge value of the home.

Recommend any improvements to maximize opportunity for top dollar, and manage any necessary vendors.

Complete seller's disclosures and inspections.

Develop marketing strategy and create marketing assets (copy, brochures, property website, social media ads, etc).

Professionally photograph the home.

Go live on MLS.

Launch and fund targeted email/social media campaigns. Promote/Host private, Covid friendly showings.

Direct outreach to broker/agent contacts.

Assess and Present Offers

3. Offer Acceptance and Escrow 4.

Review offers as they come; assess whether to set an offer date. Present all offers to seller. Negotiate terms of sale.

Oversee the sales process through close of escrow and ensure compliance with all city, county and state regulations. Manage all details and ensure all proper paperwork is completed to reduce any seller liability.

Mutual Commitments

Ready, Set, Go! 44

What We Promise to You

All buyers in your price point will know about your property.

We'll communicate weekly (at the very minimum) of progress.

We'll negotiate for the best price at EVERY step along the way.

We'll maximize how much money you put in your pocket.

We'll walk away from any offer you aren't willing to accept.

We are here as your Real Estate Advisors, long beyond this transaction.

What We Promise to You

Confidentiality will be a priority in all matters.

We'll religiously uphold our fiduciary responsibility to you.

We'll always listen to and put your needs first.

We'll empower you (with information and data) to make the smartest real estate decisions.

Every detail of the process will be managed, so you don't have to worry.

We have your back.

What We Need from You

Call us before committing to another agent. Review listing agreement and reach out with any questions.

Revisit list price before going live.

Upon reviewing, if it looks solid, sign the agreement.

Work with us to complete a full disclosure packet prior to going on market.

Provide honest feedback throughout.

THE BLAKELY HULL TEAM WILL GET YOU THE HIGHEST POSSIBLE PRICE FOR YOUR PROPERTY.

T E S T I M O N I A L

The Blakely Hull team listed, represented, and sold my property, which I thought would be an impossible feat! They created brilliant marketing materials, and this marketing expertise quickly lined up buyers. Blakely negotiates and articulates extremely well between the seller and buyer until the deal is done! Thank you, Blakely and team, for magically turning my property into gold for me!

-Preston

If you need a realtor to help you navigate the daunting and often overwhelming housing market in the Bay Area...look no further. If you want someone that is going to hustle for you, zealously advocate for you, and put you in the best possible position to succeed in this market, work with the Blakely Hull team.

T E S T I M O N I A L -Alexandra & Pete

T E S T I M O N I A L

The Blakely Hull Team is hands down the best real estate team in San Francisco. We wouldn't work with anyone else EVER. They went above & beyond in every facet - working with us for 6 months to prep our home, providing detailed market updates, and hiring all vendors. They even found renters for us for a few months when we were out of town. We felt like we were their only clients, even though we know how busy they are. Their attention to detail, design eye and deep understanding of the market helped us fetch 3 above-market offers within 36 hours of listing our home – in the depths of Covid.

-David & Ellen

T E S T I M O N I A L

I wish I could give Blakely and her team 10 stars! I was up against a time crunch to sell my home, and I was worried about the market. From the first conversation, I felt at ease. Blakely and her team got my place market-ready (for a very reasonable price), and it was listed in no time. Within 3 days, we had multiple offers over asking (most units in my building take months.) The Blakely Hull Team goes above and beyond, and I never felt rushed or pressured in any way. I couldn't imagine a better experience! If you are looking for a team of agents with integrity and expertise, the Blakely Hull team is as good as they come.

-Alex
Thank you for your time. We cannot wait to partner with you and WOW you with our service and results!
All Rights Reserved www.blakelyhull.com 415-410-3455
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