BLACK ROOSTER in retail in retail
WE ARE BLACK ROOSTER
Born in Glasgow. Loved nationwide. United by food.
It all started with two guys from Glasgow who shared a love of good times and great food. Inspired by their desire to find better ways to do things, they set about putting the best bits of their favourite QSR brands together, with one aim: Great food for good, honest, hard-working people - just like them!
And so Black Rooster was born in Duke Street, Glasgow, in 2017.
Fast forward 7 years and Black Rooster is now the largest and fastest-growing QSR franchise business to come out of Scotland; with 19 highly profitable stores currently in operation across Scotland and several more in the pipeline for 2024.
The quality of our food has remained our top priority since day one. At Black Rooster, we take pride in working with only the finest quality ingredients to create authentic Peri Peri chicken dishes that are grilled to perfection whilst our customers wait. Our secret blend of herbs and spices gives our Peri Peri taste a unique and irresistible flavour that sets Black Rooster apart from the rest, and our team of experienced chefs spend countless hours refining the taste and flavour of every dish on our menu to ensure that each bite is nothing short of delicious. It’s fast food, made fresh.
We cater to all taste buds, offering a range of mild to hot and spicy options to suit everyone’s palate. Our menu includes signature wings, burgers, burritos, and quesadillas, as well as lighter options like salads and rice bowls. We even offer kids’ meals, so the whole family can indulge in our authentic Peri Peri flavour.
This is Peri Peri for the People.
our restaurants our restaurants
Four Steps To Full
Our menu follows a 4-step process, inviting our customers firstly to select a flavour or spice level, followed by a choice of main, adding one or two sides, before finally selecting a drink Our huge selection of mains can be completely customised by spice level (we offer 8 flavours to choose from) so there’s truly something for every palette at Black Rooster
the black the black
Connecting Communities, Creating Experiences.
Nights-out, nights-in. Friends, family, first dates, best mates, lunchtime catch-ups, late nights, date nights. Big laughs, little talks, hand-in-hand, in a rush, or nowhere else you’d rather go Young, old and everyone else in between Our stores are designed to offer a relaxed, laid back atmosphere for all occasions
Fast Fresh Food
We’re not just another QSR restaurant. We believe in fresh before fast, and we’re committed to serving food made completely to order, grilled to perfection in store whilst the customer waits. We’re committed to serving food from order to table in under 15 minutes, and guarantee our chicken and other products are to the highest quality, always
rooster concept rooster concept
Your Choice of Main
In Your Choice of Flavour.
The food at Black Rooster ranges from our most popular grilled chicken wings and strips to burgers, wraps, quesadillas, burritos, chicken & rice boxes and more We use the best quality chicken which is marinaded in our own special blend of herbs and spices to give it that stand-out Black Rooster flavour
Continuous Development
We’re extremely fast-moving and are always striving to adapt to the needs of our customer That’s why we’re continuously adding and developing products based on customer feedback This year we’re looking at expanding our sauce range even further to include Black Rooster’s Original Sauce - all of the Black Rooster flavour with none of the spice - for those who just can’t handle the heat!
It’s All In The Sauce
It’s our sauce that sets us apart We don’t shy away from spice, and all of our sauces have a real kick! We’ve developed 7 delicious flavours that are uniquely ours. From extra mild to extra hot, mango & lime, lemon & herb and spicy BBQ, our range of sauces were highlighted in last year’s customer survey as the thing that keeps our customers coming back.
fans not followers COMMUNITY HIGHLIGHTS
We recently launched our ‘Little Black Book’ - a book of Black Rooster discounts for £14.99. This was advertised purely via organic social and through our email database and saw phenomenal success, selling out over 2,000 books in just 82 minutes.
Even some of Scotland’s biggest influencers are Black Rooster fans who regularly promote the brand via gifted campaigns. In 2023 we reached over 10 million users through influencer marketing. To date we have spent less than £300 on content creator fees.
In 2022 we sponsored TRNSMT Festival, launching our Black Rooster Food Truck to 150,000 hungry music fans. We were visited on the day by some of Scotland’s best known influencers and musicians, and were the most popular food retailer at the festival.
We’re working in partnership with Rangers Football Club. We are the club’s Official Restaurant Partner and have the first ever branded food kiosk inside Ibrox stadium, selling our Peri Peri favourites to Rangers fans on match days.
We also have excellent relationships with huge brands across a variety of industries. We work in close partnership with Bee Inspired, Pure Gym and Arnold Clark, tapping into an even wider customer and fanbase.
more than
We’re most loved amongst the Gen Z and Millennial markets, and originating in Glasgow means we have a huge Scottish fanbase who truly feel part of the Black Rooster community. We’ve tried to position ourselves as more than a QSR business, but a lifestyle brand who really listens to, and engages with, our customers. For this reason, we’ve built up a huge community of fans - including well known and high profile personalities - who are completely behind our brand’s community Our fans are loyal to the Black Rooster brand. Many have grown up with us since Day 1, and we’re acquiring new customers daily.
Our stores are bursting at the seams with customers aged 16-25, and we see huge interest online from those aged 26-40+ who choose to enjoy the their Black Rooster favourites from the comfort of their own home.
Last year, we conducted a survey of over 1,000 Black Rooster customers Here are some of our key findings:
36% of respondents visit Black Rooster at least once a week, and 60% visit at least once every 2-weeks
81% of respondents are aged under 40 88% of respondents had visited Black Rooster in the last 3 months, but only 33% had visited Nando’s and 12% had visited Pepe’s in the same time period
Respondents said that after the freshness of our food, our sauces were the reason they keep coming back to Black Rooster
meet some of our biggest fans
@meganowelsh content creator
197,000 followers
@saintphnx musicians
460,000 followers
@opengoalsport content creators 205,000 followers
@dalehuncho love island
149,000 followers
@bashtheentertainer content creator 16.4m followers
the retail the retail
black rooster in numbers
18
2017
35,000
75,000
60,000
74,000
75,000
2.6 million
10.5 million
stores across scotland, with more in the pipeline for 2025 including our first London location
our inaugural year.
the grand opening of black rooster duke street.
average monthly unique visitors to our websiteblackroosterperiperi com
loyalty app users with email / sms marketing permissions granted.
social media followers across all platforms. and growing every day. we also have a 10% organic engagement rate
monthly orders combined across our stores
average monthly google searches for the black rooster brand. that's over 900,000k searches per year.
average monthly paid social impressions in 2024 total impressions for the year were 31.2 million
accounts reached through influencer marketing in 2024.
the market opportunity
The Peri Peri Sauce retail market has grown significantly in recent years, currently estimated at £15£20million annually with a Compound Annual Growth Rate of 5-7% in the next 5 years. By 2029, the market is estimated to reach a valuation of £25-£30 million.
The peri peri market is competitive but not saturated, presenting ample opportunity for new entrants who can offer something distinct Key competitors to consider include: Nando’s: Dominates the market with a wide range of peri peri sauces
Local Artisanal Brands: Smaller, local brands often emphasise handmade, small-batch products
International Brands: Brands from peri peri’s regions of origin (Africa and Portugal) are also making inroads into the worldwide market
opportunity opportunity
black rooster sauces
Peri-peri sauce is a spicy, tangy, and flavourful sauce originating from Southern Africa and popularised by Portuguese cuisine. It’s made primarily from peri-peri chilies (also known as African bird's eye chilies), which give it its signature heat. The sauce typically includes a blend of ingredients like garlic, lemon juice, vinegar, olive oil, and spices, creating a balance of heat, tanginess, and a hint of smokiness. The exact recipe can vary, with some versions adding herbs like oregano or bay leaves, and others incorporating additional spices for complexity.
The flavour profile is bold and fiery but can be adjusted to range from mildly spicy to very hot. Peri-peri sauce is commonly used as a marinade for grilled meats, especially chicken, and as a dipping or table sauce. It’s versatile, adding a kick to dishes like chicken wings, burgers, wraps and more If you enjoy bold and spicy flavours, periperi sauce is an exciting addition to almost any meal!
We plan to sell our branded Black Rooster peri peri sauces in retail, giving our customers the opportunity to recreate their favourite Black Rooster meals at home
What sets Black Rooster’s offering apart from our competitors is our ability to help customers create a truly authentic Black Rooster experience The product is exactly the same as you’d find in our stores, and can be used in a variety of ways
Our sauces are manufactured in the UK and currently come in powdered form which we can produce in 100g pouches to sell in retail. With this product, the customer simply adds a little oil and water as instructed to create the perfect Black Rooster sauce
Customers can have the freedom to create just about anything with the Black Rooster sauces - our content creators have already been experimenting at home and so far we’ve seen Black Rooster curries, pasta, pizza, roast dinners and more!
We can even look at elevating the at-home experience further, offering our exclusive Black Rooster marinade as a pre-cooking step before topping with our sauce
Our flavours range from Lemon & Herb to Mild and Hot In the UK we have more flavour options available ranging all the way to Extra Hot and spicy Hot Lemon & Herb
entering the entering the
selling our sauces
Our Black Rooster sauce powders currently come in pouches. All preparation and cooking instructions feature on the back of the pack, with the process for creating an authentic Black Rooster experience at home fully detailed. There is also an opportunity to create a variety pack featuring several different flavours as well as bottled table sauces.
CURRENT PRODUCT:
our flavours
We have 3 flavours to choose from as we enter the market in China, and 8 flavours overall within the UK. We’ll be launching in China with the following flavours:
Mild
Hot
Lemon & Herb
chinese market chinese market
Franchising opportunities
As well as retailing our sauces, we are actively looking at franchising opportunities overseas.
Expanding Black Rooster Peri Peri into China offers an exciting opportunity to introduce a vibrant, globally appealing flavour profile to one of the world’s largest and most dynamic markets.
CURRENT PRODUCT:
The rising demand for diverse dining experiences in China makes it an ideal destination for a franchise focused on bold, spicy cuisine. Franchising ensures efficient scaling while leveraging local expertise
Two key franchising models we think are particularly suitable for the Chinese market are Master Franchising and Area Development Agreements.
Master Franchising would involve granting an individual or entity the rights to develop and sub-franchise within a defined region, ensuring rapid brand growth while minimising operational risks.
Area Development Agreements allow a franchisee to open a set number of outlets in specific locations, maintaining brand consistency while focusing on targeted expansion
These approaches provide flexibility to adapt to regional preferences while capitalising
