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Along with a new Cabinet, Premier-Designate Jim Prentice was sworn in to office by Alberta Lieutenant Governor Col. (Ret’d) the Honourable Donald S. Ethell on Monday, Sept. 15. The new Cabinet includes two unelected ministers (health and education) who, along with Prentice, must now focus on winning a seat in a by-election before the Legislature resumes in late October Photo submitted
Municipal brand back in the spotlight By Joni MacFarlane Editor
The issue of the municipality’s recent rebranding exercise was brought forward at a meeting of council on Sept. 9. The objective was to determine if council wanted to initiate a public input campaign this fall and if so, how to deal with input received. As part of the discussion, a report provided by administration put the total cost of developing and implementing the municipality’s new brand at $320,888.
The former council identified commencing a rebranding strategy as a priority in its Strategic Action Plan to “redefine the image of the community”. A new brand including logo, colours, tagline, website and other visual concepts was developed in 2012 and implementation began shortly afterwards. Stationery and business cards, new decals for trucks, merchandise, flags and the parade float were remade to reflect the new brand. Amid months of controversy extending into the new council’s term, two entrance signs at each side
of the municipality were installed. The landscaping work has not yet been done. A provincial grant of almost $200,000 was used towards these new entranceway signs. Council will decide over the next few months whether to seek input into the new brand to determine if the community likes it, what parts of it they like or dislike, if they would prefer to keep parts of it, and if not, what the level of financial support is they’d be willing to spend. The rebranding issue will be discussed again at council’s meeting on Oct. 14.
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