REGIONAL SWIM MEET Swimmers competing for spot at provincials
BODY IN PARK
Deceased woman found in Abbotsford is from Mission
PAGE 11
WINNERS HONOURED PAGE 5
Communities in Bloom awards handed out
2012
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85¢+ GST
CCNA
Friday, August 1, 2014
SERVING MISSION SINCE 1908
Intensely musical
Dancers from Fiji’s VOU mesmerized audiences with performances at the 27th annual Mission Folk Music Festival at Fraser River Heritage Park this past weekend. See photos and story on page three. BOB FRIESEN PHOTO
Help define Mission’s ‘brand’
Carol Aun
MISSION RECORD
“Friendly,” “locally strong,” and “lots of outside stuff” are just a few phrases being used to describe Mission. What other words come to mind? The Mission Chamber of Commerce has partnered with Mission Community Services Society (MCSS) and Community Futures North Fraser (CFNF) to develop a
brand for this community. “Mission doesn’t have a logo or brand,” said Manrose Mann, who is working on the project with the chamber. “We’re trying to define Mission.” To do that, organizers are asking for stories and photos to describe who lives here and why. Representatives are canvassing the community and have created a Facebook page called Mission’s Brand
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is the impression a community leaves or evokes. Externally, there isn’t a “particularly positive perception” of Mission, said Crawford, and “sometimes we fall into the trap locally, too.” Those involved in the project are trying to create a positive message around Mission to help with growth in the community, particularly in the downtown and water-
front developments. There is a lot to work with and Mission has so much to offer, noted Crawford, who plans to use the brand to better promote the community. “We just need to better tell our story, both in the community and externally.” In addition to looking at Mission to attract businesses and CONTINUED ON 8
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to collect the information. There’s a different question each week to stimulate conversation. The district’s economic development office is also supporting the exercise. “I’m not sure if we will have a brand at the end of this, but there is … enough interest in pursuing how Mission is perceived,” said Stacey Crawford, economic development officer, explaining that branding